Don't Overexpand
Source: https://coachadib.com/module/6ac04061ef88b1e0248d4f1b
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[00:00:01.450 – 00:00:29.970] Jangan Overexpand. Ini masalah besar guys. Saya bercakap daripada pengalaman saya sendiri lah. Saya dah buat lebih 40 company. 25 senderian berhad. Saya pindah ofis dah lebih 25 ofis. Beza-beza lah. Saya tak ingat lah. Masuk ofis baru dah tak ada nafsu dah saya sekarang. Macam dah lah. Sampai bilik dalam ofis pun saya tak nak ada lah. Saya nak biar betul-betul team punya expenses je. Ini benda yang saya belajar the hard way lah. Jangan Overexpand. Jangan grow lebih laju daripada kemampuan company.

[00:00:29.970 – 00:00:35.250] Setiap company ada shilling dan sweet spot kelajuan organik tersebut

[00:00:35.250 – 00:00:37.910] Contohnya, tiga perangkap expansion

[00:00:37.910 – 00:00:40.010] Over hiring staff

[00:00:40.010 – 00:00:42.770] Heish, sakit hati

[00:00:42.770 – 00:00:43.910] Ini berapa kali saya buat?

[00:00:44.690 – 00:00:45.950] Over invest

[00:00:45.950 – 00:00:50.210] Tambah laptop mengejut, tambah akutemen, tambah tak kira pun

[00:00:50.210 – 00:00:53.130] Tambah je, asal kita ada ROI nanti

[00:00:53.130 – 00:00:55.230] ROI telah dia

[00:00:55.230 – 00:00:55.930] Baca surah pula

[00:00:55.930 – 00:00:58.470] Jangan, jangan main tambah-tambah je

[00:00:58.470 – 00:01:00.570] Tambah banyak sangat SKU

[00:01:00.570 – 00:01:01.290] Product revenue

[00:01:01.290 – 00:01:02.010] Dengar sangat

[00:01:02.010 – 00:01:03.890] Consultant mana tak kata

[00:01:03.890 – 00:01:05.010] Oh nak berjaya

[00:01:05.010 – 00:01:06.090] Kena ada 10 product

[00:01:06.090 – 00:01:07.230] Itu semua bullshit

[00:01:07.230 – 00:01:09.940] Nak berjaya

[00:01:09.940 – 00:01:11.620] Tak perlu banyak sangat SKU product pun

[00:01:11.620 – 00:01:13.400] Fokus pada killer product je

[00:01:13.400 – 00:01:15.440] Bila kita over expand

[00:01:15.440 – 00:01:17.040] Kita punya service kita lah

[00:01:17.040 – 00:01:18.000] Especially BBS ni

[00:01:18.000 – 00:01:18.800] Fokus pada service

[00:01:18.800 – 00:01:20.740] Team kita pun akan jadi

[00:01:20.740 – 00:01:21.600] Lost focus

[00:01:21.600 – 00:01:23.280] Dia akan jadi terlampau diversify

[00:01:23.280 – 00:01:24.600] Kita nak expand pun tak tahu

[00:01:24.600 – 00:01:25.540] Ambil satu bengkel lah

[00:01:25.540 – 00:01:27.500] Dia tukar punya itap buat

[00:01:27.500 – 00:01:28.880] Baiki gearbox pun buat

[00:01:28.880 – 00:01:30.220] Sup gearbox pun dia jual

[00:01:30.220 – 00:01:30.800] Eh tak tak tak

[00:01:30.800 – 00:01:32.360] Dia tak mengapulah

[00:01:32.360 – 00:01:32.780] Sangat cerita

[00:01:32.780 – 00:01:33.940] Sampai car wash pun ada

[00:01:33.940 – 00:01:34.560] Haa make now

[00:01:34.560 – 00:01:35.720] Jadi lost focus

[00:01:36.500 – 00:01:37.100] Pastikan

[00:01:37.100 – 00:01:38.560] Jangan over expand

[00:01:38.560 – 00:01:39.840] Jangan over hire staff

[00:01:39.840 – 00:01:41.380] Bila staff tu

[00:01:41.380 – 00:01:41.880] Dah hit

[00:01:41.880 – 00:01:43.600] Hit dia punya shilling dia

[00:01:43.600 – 00:01:44.840] Betul-betul dah over

[00:01:44.840 – 00:01:45.800] Kita dah gunakan

[00:01:45.800 – 00:01:46.880] Betul-betul staff tu

[00:01:46.880 – 00:01:47.820] Bahasa kasar dia

[00:01:47.820 – 00:01:49.700] Bila kita dah perah

[00:01:49.700 – 00:01:50.620] Staff tu betul-betul

[00:01:50.620 – 00:01:51.880] Sampai cukup

[00:01:51.880 – 00:01:52.940] 40 jam

[00:01:52.940 – 00:01:53.920] Seminggu dia kerja

[00:01:53.920 – 00:01:54.940] 8 jam sehari

[00:01:55.980 – 00:01:57.480] 160 jam sebulan

[00:01:57.480 – 00:01:58.540] Betul-betul dah guna

[00:01:58.540 – 00:01:59.480] Baru tambah staff

[00:01:59.480 – 00:02:00.680] Jangan dengar sangat cakap staff

[00:02:00.680 – 00:02:01.440] Doss

[00:02:01.440 – 00:02:02.360] Tambahlah staff

[00:02:02.360 – 00:02:02.940] Tak cukup

[00:02:02.940 – 00:02:03.760] Itu semua poyor

[00:02:03.760 – 00:02:04.580] Mereka tak pernah

[00:02:04.580 – 00:02:05.820] Cukup lagi pun

[00:02:05.820 – 00:02:06.440] So jangan

[00:02:06.440 – 00:02:08.120] Jangan kita terikut-ikut sangat

[00:02:08.120 – 00:02:09.480] Pastikan jangan over hire

[00:02:09.480 – 00:02:10.780] Over invest

[00:02:10.780 – 00:02:11.640] Dan over product

[00:02:11.640 – 00:02:13.180] Kita check dulu

[00:02:13.180 – 00:02:14.020] Capacity kita

[00:02:14.020 – 00:02:15.560] Boleh tak kita nak tampung

[00:02:15.560 – 00:02:16.500] Ke kita tak guna lagi

[00:02:16.500 – 00:02:17.080] Utilization

[00:02:17.080 – 00:02:19.040] Ataupun tengok balik

[00:02:19.040 – 00:02:20.080] Katalah kita nak

[00:02:20.080 – 00:02:21.340] Tambah satu equipment

[00:02:21.340 – 00:02:22.060] Tambah mesin

[00:02:22.060 – 00:02:22.760] Kononnya

[00:02:22.760 – 00:02:24.580] Nak merendahkan cost

[00:02:24.580 – 00:02:26.280] Nak rendahkan COGS

[00:02:26.280 – 00:02:28.260] Bila kita kira balik

[00:02:28.260 – 00:02:30.440] capex tu, kita kena

[00:02:30.440 – 00:02:32.280] consider pembayaran semula

[00:02:32.280 – 00:02:34.300] 24 bulan. Contohnya, kita ada satu kos

[00:02:34.300 – 00:02:35.980] nak beli satu mesin

[00:02:35.980 – 00:02:37.020] RM120,000

[00:02:38.160 – 00:02:40.260] So, kita pun beli mesin tu. Kita kena

[00:02:40.260 – 00:02:42.260] ambil mesin tu bahagi 24 bulan sebab kita nak

[00:02:42.260 – 00:02:44.240] kena recover untuk bayar balik setiap bulan. So

[00:02:44.240 – 00:02:46.180] RM120,000 bahagi dengan 24 bulan

[00:02:46.180 – 00:02:48.560] kita kena bayar setiap bulan RM5,000 cost recovery

[00:02:48.560 – 00:02:50.500] Bila kita ambil kos tu sebagai

[00:02:50.500 – 00:02:52.480] COGS punya expansion, kita akan

[00:02:52.480 – 00:02:54.560] tahulah, rupanya

[00:02:55.180 – 00:02:56.340] bertambah COGS aku

[00:02:56.340 – 00:02:58.900] Sebab nak cover pembayaran loan

[00:02:58.900 – 00:03:00.520] Ibaratnya nak beli mesin tu

[00:03:00.520 – 00:03:02.580] Sebab tu kadang-kadang tak payah pun

[00:03:02.580 – 00:03:04.400] Nak rendahkan sangat COGS

[00:03:04.400 – 00:03:06.040] Better kita outsourcekan je

[00:03:06.040 – 00:03:07.080] Lebih low risk

[00:03:07.080 – 00:03:08.640] Bisnesnya pasal risiko guys

[00:03:08.640 – 00:03:09.760] Bila kita over invest

[00:03:09.760 – 00:03:12.000] Nak recover kos pembelian tu

[00:03:12.000 – 00:03:13.360] Memang akan masa berdarah

[00:03:13.360 – 00:03:15.760] Banyak company memang meninggal

[00:03:15.760 – 00:03:17.020] Melingkup sebab ni

[00:03:17.020 – 00:03:17.740] Ter over invest

[00:03:17.740 – 00:03:19.940] Masuk ofis lawa-lawa besar-besar

[00:03:19.940 – 00:03:20.540] Tak payah

[00:03:20.540 – 00:03:21.860] Buat bisnes macam ni guys

[00:03:21.860 – 00:03:24.680] Biar luah kancil dalam engine Ferrari

[00:03:25.820 – 00:03:26.700] Faham tak?

[00:03:27.080 – 00:03:28.440] Luar biasa nampak

[00:03:28.440 – 00:03:28.820] Oh lah

[00:03:28.820 – 00:03:29.920] Ofis biasa je

[00:03:29.920 – 00:03:30.720] Tengok staff

[00:03:30.720 – 00:03:31.800] Biasa-biasa je

[00:03:31.800 – 00:03:33.440] Tapi dalam engine tu

[00:03:33.440 – 00:03:34.180] Very profitable

[00:03:34.180 – 00:03:35.400] Daripada luar

[00:03:35.400 – 00:03:36.400] Seksi gas

[00:03:36.400 – 00:03:37.920] Dalam seksa

[00:03:37.920 – 00:03:38.680] Engine kancil

[00:03:38.680 – 00:03:39.260] Bet tak buat

[00:03:39.260 – 00:03:39.900] Bet tak payah

[00:03:39.900 – 00:03:41.360] Over product

[00:03:41.360 – 00:03:42.220] Banyak sangat product

[00:03:42.220 – 00:03:43.120] Masalah betul

[00:03:43.120 – 00:03:44.520] So pastikan

[00:03:44.520 – 00:03:45.600] Bila kita beli

[00:03:45.600 – 00:03:46.360] Apa-apa mesin

[00:03:46.360 – 00:03:47.820] Beli apa-apa equipment

[00:03:47.820 – 00:03:49.240] Kita tengok balik

[00:03:49.240 – 00:03:50.700] Boleh tak

[00:03:50.700 – 00:03:51.700] Kita

[00:03:51.700 – 00:03:52.900] Recover

[00:03:52.900 – 00:03:54.300] Daripada pembelian tersebut

[00:03:54.300 – 00:03:56.080] Contohnya benefit dia

[00:03:56.080 – 00:03:57.280] Okay macam ni eh

[00:03:58.100 – 00:04:00.060] RM240,000 kita bahagi dengan

[00:04:00.060 – 00:04:01.340] RM6,000

[00:04:02.140 – 00:04:02.760] Okay

[00:04:02.760 – 00:04:06.660] So kalau kita tengok oh kita nak bayar balik ni

[00:04:06.660 – 00:04:08.200] 40 bulan nak bayar balik

[00:04:08.200 – 00:04:09.700] Uish tak boleh kita tak mampu

[00:04:10.860 – 00:04:12.540] Katakanlah kita nak bayar balik

[00:04:14.800 – 00:04:15.960] 24 bulan

[00:04:15.960 – 00:04:18.200] 24 bulan melepasi screening 24 bulan

[00:04:18.200 – 00:04:18.940] Okay contoh macam ni eh

[00:04:18.940 – 00:04:21.120] Kita bahagi dengan RM12,000

[00:04:22.220 – 00:04:22.840] Maksudnya

[00:04:22.840 – 00:04:25.420] kita bayaran balik kita tu adalah

[00:04:25.420 – 00:04:27.160] 20 bulan. Yang ni kita bayar balik

[00:04:27.160 – 00:04:29.180] 40 bulan. Cuma masalah 40 bulan ni

[00:04:29.180 – 00:04:31.460] betul ke? Betul ke mesin tu

[00:04:31.460 – 00:04:33.380] boleh bertahan 4 tahun? So, saya

[00:04:33.380 – 00:04:35.400] sebenarnya tak suka ambil situasi yang

[00:04:35.400 – 00:04:37.520] 40 bulan ni. Saya suka ambil 20 bulan

[00:04:37.520 – 00:04:39.260] 24 bulan ataupun

[00:04:39.260 – 00:04:41.280] 18 bulan setahun setengah. Sebab

[00:04:41.280 – 00:04:43.220] saya nak pastikan kita

[00:04:43.220 – 00:04:45.560] betul-betul dapat settlekan recovery

[00:04:45.560 – 00:04:47.280] pembelian tu dalam masa kurang daripada

[00:04:47.280 – 00:04:49.360] 2 tahun. Jadi, kita tak

[00:04:49.360 – 00:04:51.220] akan ter-over invest, ter-over

[00:04:51.220 – 00:04:53.500] beli mesin. Kalau boleh

[00:04:53.500 – 00:04:55.200] 24 bulan je lah.

[00:04:55.880 – 00:04:57.160] 5 offering custom

[00:04:57.160 – 00:04:59.020] benda ayat dia ni. Boleh lah eh.

[00:04:59.420 – 00:05:01.200] Senang cerita ini adalah package lah.

[00:05:01.420 – 00:05:02.600] Kita ada 5 produk.

[00:05:03.220 – 00:05:05.160] Kalau boleh tak payah pun banyak-banyak sangat

[00:05:05.160 – 00:05:07.140] produk ni. Kita fokus kepada

[00:05:07.140 – 00:05:09.240] 2 kilo produk. 2 kilo

[00:05:09.240 – 00:05:11.280] offer pun dah cukup dah. Sebab bila kita

[00:05:11.280 – 00:05:13.160] banyakkan sangat produk. Sebenarnya kita yang malas.

[00:05:13.340 – 00:05:15.100] Malas apa? Malas fokus pada

[00:05:15.100 – 00:05:17.140] existing produk. Nak

[00:05:17.140 – 00:05:19.380] tambah je. Kerja nak tambah je. Padahal

[00:05:19.380 – 00:05:21.800] banyak je produk-produk sampah yang tak dibuang

[00:05:21.800 – 00:05:23.720] kita ada katalah service

[00:05:23.720 – 00:05:25.340] service kita ada 10

[00:05:26.120 – 00:05:28.180] daripada 10 ni hanya ada 3 je

[00:05:28.180 – 00:05:30.080] kira service, lagi 3 tu adalah

[00:05:30.080 – 00:05:32.280] service sampah, lagi yang lain ni

[00:05:32.280 – 00:05:34.600] macam tengah-tengah, so buang yang lemak-lemak tu

[00:05:34.600 – 00:05:35.780] sampah tu buang dulu

[00:05:35.780 – 00:05:37.820] so pastikan guys, jangan

[00:05:37.820 – 00:05:40.400] over expand, please lah

[00:05:40.400 – 00:05:42.160] saya bercakap ni daripada

[00:05:42.160 – 00:05:43.880] pengalaman sendiri, melingkut banyak kali

[00:05:43.880 – 00:05:46.080] please, please, nak menjinakkan

[00:05:46.080 – 00:05:48.240] seorang sale ni satu je, belajar ilmu

[00:05:48.240 – 00:05:50.280] finance. Hanya ilmu finance

[00:05:50.280 – 00:05:52.260] je boleh menjinakkan napsu

[00:05:52.260 – 00:05:54.020] orang sale. Sebab tu kalau perasan

[00:05:54.020 – 00:05:56.340] apa tadi saya ajar finance. Sebab

[00:05:56.340 – 00:05:58.260] dia akan menjadi sial kepada orang

[00:05:58.260 – 00:05:59.760] sale. Serius.

[00:06:00.260 – 00:06:02.040] Ini bukan nak mencarut ke apa. Itulah

[00:06:02.040 – 00:06:04.160] realiti dia. Dia akan menghantui

[00:06:04.160 – 00:06:06.120] kehidupan awak sepanjang buat

[00:06:06.120 – 00:06:08.000] bisnes. Please belajar finance

[00:06:08.000 – 00:06:09.860] untuk orang sale. Kalau orang

[00:06:09.860 – 00:06:11.980] operation, founder operation yang

[00:06:11.980 – 00:06:13.940] takut-takut nak expand ni pula, belajar marketing.

[00:06:14.420 – 00:06:16.000] Barulah anda akan expand

[00:06:16.000 – 00:06:18.160] dengan ilmu. Barulah anda akan berani

[00:06:18.160 – 00:06:19.900] nak expand, ni takut sangat nak expand pun

[00:06:19.900 – 00:06:21.840] masalah juga kan, stay je

[00:06:21.840 – 00:06:23.820] tak nak tambah staff, tak nak tambah, masalah juga

[00:06:23.820 – 00:06:25.960] so, nak naikkan

[00:06:25.960 – 00:06:27.720] nafsu orang introvert, orang

[00:06:27.720 – 00:06:29.540] operation ni, belajar ilmu marketing

[00:06:29.540 – 00:06:31.680] terbalik pula, nak merendahkan

[00:06:31.680 – 00:06:33.840] nafsu orang sale, orang extrovert, belajar

[00:06:33.840 – 00:06:35.340] finance, begitu guys

[00:06:35.340 – 00:06:37.560] surat Allah, kita pergi video