What Is OPEX Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:28] Sampailah kita dekat OPEX. Okay. By this time mungkin anda dah confused sikit. Jadi mari saya recap lah sekejap eh. Kita dah belajar apa? Mula-mula kita belajar pasal capital. Ini chapter pertama. Kita belajar macam mana kita nak dapatkan duit. Macam mana kita nak set up permulaan kita ni. Start up expenses. Pay up capital berapa, nak buat loan ke apa semua. So itu adalah nombor satu capital. So capital ni benda besar. Modal. Capital. Okay. Next pula kita belajar tadi tentang [semak: uncertain words] [00:00:30–00:00:30] CapEx [semak: uncertain words] [00:00:30–00:00:34] CapEx ni pula adalah pembelian aset-aset [semak: uncertain words] [00:00:34–00:00:36] Kita beli equipment macam-macam [semak: uncertain words] [00:00:36–00:00:37] Kita beli laptop [00:00:37–00:00:39] Ini adalah pembelian yang ada nilai [00:00:39–00:00:41] Lebih setahun dan boleh jual balik [semak: uncertain words] [00:00:41–00:00:43] So CapEx ni tak payah besar-besar [00:00:43–00:00:45] Sangat lah, kita nak maintain small [semak: uncertain words] [00:00:45–00:00:48] Dan secure, nanti kita invest lagi [00:00:48–00:00:49] Kita ada pula COGS [00:00:49–00:00:51] COGS pula adalah [00:00:52–00:00:53] Cost untuk hasilkan produk [semak: uncertain words] [00:00:53–00:00:55] Ataupun service, so kita ada 3 benda lah [semak: uncertain words, number or amount] [00:00:55–00:00:56] Capital [00:00:57–00:00:58] CapEx [semak: uncertain words] [00:00:58–00:00:59] COGS [semak: uncertain words] [00:00:59–00:01:02] Sekarang ni kita nak tambah terma yang ketiga [00:01:02–00:01:04] Barulah anda jadi bijak celik finance [00:01:04–00:01:06] Celik kewangan bisnes [00:01:06–00:01:08] Iaitu OPEX [00:01:08–00:01:09] Nampak dah 4 benda dah [semak: uncertain words, number or amount] [00:01:09–00:01:11] OPEX pula adalah kos operasi bulanan [semak: uncertain words] [00:01:11–00:01:13] Jadi jom kita hafal sama-sama [00:01:13–00:01:14] Capital [00:01:14–00:01:15] Modal permulaan bisnes [00:01:15–00:01:17] CapEx [00:01:17–00:01:19] Pembelian aset jangka masa panjang [00:01:25–00:01:26] COGS [00:01:26–00:01:28] Kos [00:01:28–00:01:29] Modal bahan [semak: uncertain words] [00:01:29–00:01:31] Ataupun servis [00:01:32–00:01:33] OPEX [00:01:33–00:01:34] Cost Operasi Bulanan [semak: uncertain words] [00:01:34–00:01:36] So kita ada [semak: uncertain words] [00:01:36–00:01:37] Capital [00:01:37–00:01:38] CAPEX [semak: uncertain words] [00:01:38–00:01:39] COGS [00:01:39–00:01:40] OPEX [00:01:41–00:01:42] By this time [00:01:42–00:01:44] Anda lebih bagus [semak: uncertain words] [00:01:44–00:01:45] Daripada 80% [semak: number or amount] [00:01:45–00:01:46] Usahawan di luar sana [00:01:46–00:01:47] Sebab [00:01:47–00:01:48] Tak ramai orang tahu [semak: uncertain words] [00:01:48–00:01:49] Benda-benda macam ni [00:01:49–00:01:50] Bila dia tak tahu [00:01:50–00:01:51] Dia main langgar je [semak: uncertain words] [00:01:51–00:01:52] Asal buat sale je [00:01:52–00:01:53] Kau ingat apa [00:01:53–00:01:54] Power sangat sale kau tu [00:01:54–00:01:56] Boleh melambung-melambung [00:01:56–00:01:57] Sebab [00:01:57–00:01:58] Dengan kebocoran [00:01:58–00:01:59] Takkan boleh skill [00:01:59–00:02:01] Kapal gerak laju [00:02:01–00:02:03] Belakang bocor 10,000-20,000 [semak: uncertain words, number or amount] [00:02:03–00:02:05] Pembaziran over hiring [semak: uncertain words] [00:02:05–00:02:06] Staff cantik [00:02:06–00:02:08] Staff cantik sangat [semak: uncertain words] [00:02:08–00:02:10] Office cantik sangat dan sebagainya [semak: uncertain words] [00:02:10–00:02:11] So, konon gerak laju [00:02:11–00:02:13] Tapi kapal bocor karam juga [00:02:13–00:02:14] Settle [00:02:14–00:02:16] Sebab tu orang yang berjaya dalam dunia bisnes [00:02:16–00:02:20] Kebanyakannya adalah orang yang ada background finance [semak: uncertain words] [00:02:20–00:02:21] Kalau orang sale ni [00:02:21–00:02:23] Dia berjaya tapi berhutang [00:02:23–00:02:25] Dia berjaya melingkup dia tu macam ni [00:02:25–00:02:26] Kepala turun dulu [00:02:26–00:02:28] Tersembam, patah leher meninggal [semak: uncertain words] [00:02:28–00:02:29] Memang meninggal [00:02:29–00:02:31] Sebab tu nak buat bisnes [semak: uncertain words] [00:02:31–00:02:33] Kalau saya ada pilihan [00:02:33–00:02:34] Saya ada duit [00:02:34–00:02:35] Untuk invest [00:02:35–00:02:38] Seorang adalah usahawan yang pandai sales marketing [00:02:38–00:02:41] Seorang lagi usahawan yang pandai operation dan finance [00:02:41–00:02:43] Saya akan always pilih [00:02:43–00:02:44] 9 daripada 10 [semak: number or amount] [00:02:44–00:02:47] Always pilih usahawan yang defensive ni [00:02:47–00:02:49] Yang pandai finance dan operation [00:02:49–00:02:52] Sebab kita tahu at least dia tak overspend [00:02:52–00:02:54] Duit tu ada tapi tak bergerak [00:02:54–00:02:54] Itu lagi selamat [00:02:54–00:02:56] Dia akan grow secara organik [00:02:56–00:02:58] Tapi kalau kita bagi je duit kita [00:02:58–00:02:59] Kepada usahawan [00:02:59–00:03:01] Yang pandai buat sales marketing [semak: uncertain words] [00:03:01–00:03:02] Berlingkup [00:03:03–00:03:04] Itulah saya [00:03:05–00:03:06] So jangan jadi macam saya [00:03:06–00:03:08] Jadi macam Afifi [00:03:08–00:03:09] Jangan jadi macam Adib [00:03:09–00:03:10] Adib [00:03:10–00:03:12] Jadilah Afifi [00:03:12–00:03:12] Adib Afifi [00:03:12–00:03:14] So itu sedikit sebanyak lah [semak: uncertain words] [00:03:14–00:03:16] Sebab tu saya bila bercakap [00:03:16–00:03:17] Basal finance ni guys [semak: uncertain words] [00:03:17–00:03:18] Saya memang berdendam [00:03:18–00:03:19] Dengan finance ni [00:03:19–00:03:20] Lain berdendam saya [semak: uncertain words] [00:03:20–00:03:21] Saya nak pastikan [00:03:21–00:03:22] Tak ada usahawan [00:03:22–00:03:22] Kalau luar sana [semak: uncertain words] [00:03:22–00:03:23] Buat silap macam saya [00:03:23–00:03:24] Sebab saya belajar [00:03:24–00:03:25] The hard way [00:03:25–00:03:26] The hard way [semak: uncertain words] [00:03:26–00:03:27] So jom kita go through [00:03:27–00:03:28] OPEX [00:03:28–00:03:30] OPEX kita ada OPEX [00:03:30–00:03:30] Fixed Cost [semak: uncertain words] [00:03:30–00:03:31] Variable Cost [00:03:31–00:03:32] Monthly Expenses [00:03:32–00:03:33] And Monthly Burn [semak: uncertain words] [00:03:33–00:03:34] Ni yang kita akan belajar kejap lagi [00:03:34–00:03:35] So what it [00:03:37–00:03:38] Speaking long down [semak: uncertain words] [00:03:38–00:03:38] Sangkut pula [00:03:38–00:03:40] What it OPEX [00:03:40–00:03:41] OPEX ni good deal [semak: uncertain words] [00:03:41–00:03:43] Apa benda OPEX [semak: uncertain words] [00:03:43–00:03:44] OPEX ni adalah [00:03:46–00:03:47] Kita nak ada duit [00:03:47–00:03:48] Untuk run the company [00:03:48–00:03:49] Setiap bulan [00:03:49–00:03:50] Kalau tak ada [00:03:50–00:03:51] Cost operation [semak: uncertain words] [00:03:51–00:03:52] Macam mana company nak bertahan [00:03:52–00:03:53] Cost operasi lah [00:03:53–00:03:55] So kita tengok lah [semak: uncertain words] [00:03:55–00:03:56] Ini antara cost-cost dia [semak: uncertain words] [00:03:56–00:03:57] COGS [00:03:57–00:04:03] As cost untuk deliver service ataupun produk, OPEX adalah cost untuk running company kita setiap bulan. [semak: uncertain words] [00:04:03–00:04:06] Sewa, sewa, apa semua tu dan sebagainya kat situ. [00:04:06–00:04:10] So kita ada admin, sewa, general lah. [semak: uncertain words] [00:04:10–00:04:11] Ni semualah termasuk dalam OPEX. [semak: uncertain words] [00:04:12–00:04:14] Ni kalau company kecil, kalau company besar, dia macam-macam. [00:04:14–00:04:19] In fact, saya sebelum ni ada buat satu simple formula. [00:04:20–00:04:21] Simple formula yang saya ada buat sebelum ni. [00:04:22–00:04:23] Nama dia adalah SOSOA. [00:04:24–00:04:26] S-O-O, S-O-A. [00:04:26–00:04:31] Ini just simple formula lah untuk bantu tuan-puan kira OPEX. [semak: uncertain words] [00:04:31–00:04:33] Macam mana nak guna formula SOSOWA ni? [00:04:33–00:04:34] Simple je. [00:04:34–00:04:36] Sekejap, saya ambil satu wording ni. [00:04:37–00:04:40] SOSOWA ni S adalah salary. [semak: uncertain words] [00:04:40–00:04:43] Maksudnya nak kira OPEX, kita kira dulu gaji staff. [00:04:45–00:04:47] OPEX guna SOSOWA. [00:04:48–00:04:50] Lepas tu next, ni pun kau coba. [semak: uncertain words] [00:04:50–00:04:54] S yang seterusnya adalah outsource. [semak: uncertain words] [00:04:54–00:04:59] Kita ada tak bayar team-team outsource, part-time, kontrak worker ke dan sebagainya [semak: uncertain words] [00:04:59–00:05:01] So kita kira dulu gaji staff sebab ni antara yang paling besar [semak: uncertain words] [00:05:01–00:05:03] Next kita kira pula outsource [00:05:03–00:05:06] Next pula kita kira pula O yang seterusnya adalah office [00:05:06–00:05:08] Ada tak cost-cost office yang terlibat? [00:05:09–00:05:11] Mesti ada, itu adalah OPEX [00:05:11–00:05:15] S yang seterusnya ada tak software yang kita gunakan setiap bulan? [00:05:15–00:05:16] Mesti adanya [00:05:16–00:05:17] Dan sekarang zaman AI mesti ada [semak: uncertain words] [00:05:17–00:05:19] O yang seterusnya, others [00:05:19–00:05:22] Ada tak apa-apa lagi cost-cost kecil, miscellaneous yang kecil-kecil [00:05:22–00:05:24] dan A lah sekali, ni optional lah [semak: uncertain words] [00:05:24–00:05:26] kadang masukkan, kadang tak masukkan, ads [00:05:26–00:05:28] ada tak kos iklan [semak: uncertain words] [00:05:28–00:05:30] yang kita masukkan [00:05:31–00:05:32] dalam OPEX [00:05:32–00:05:34] yang kita memang running je ads [semak: uncertain words] [00:05:34–00:05:36] memang tak pernah off, sebab kita memang biar je [00:05:36–00:05:38] RM3,000, RM3,000, RM3,000, itu dia yang masuk [semak: uncertain words, number or amount] [00:05:38–00:05:40] OPEX lah, tapi kalau kita tak nak masuk [00:05:40–00:05:42] OPEX, sebab dia masalah juga bila kita dah set [00:05:42–00:05:44] budget RM3,000, team marketing jadi [semak: number or amount] [00:05:44–00:05:48] malas, ok, faham tak faham [semak: uncertain words] [00:05:48–00:05:50] dia macam ni, team marketing [semak: uncertain words] [00:05:50–00:05:51] kita, mentang-mentang bos dah kata [00:05:51–00:05:53] running je lah RM3,000, tak apa, dia memang tekan [semak: number or amount] [00:05:53–00:05:55] bodoh RM3,000. Memang bodoh betul. Memang [semak: number or amount] [00:05:55–00:05:57] burn je. Leads mana? [00:05:58–00:05:59] Mana hasil dia? Oh, saya kan [00:05:59–00:06:01] dia beri bajet RM3,000. Sebab tu bajet ni [semak: uncertain words, number or amount] [00:06:01–00:06:03] kadang-kadang dia counterproductive. So, instead [00:06:03–00:06:05] of letak bajet, kita letak target. [00:06:06–00:06:08] Kita beritahu kat dia, target [00:06:08–00:06:10] anda adalah untuk capai [00:06:10–00:06:11] CPL, cost per leads bawah [semak: uncertain words] [00:06:11–00:06:13] RM5. So, dia pun [semak: number or amount] [00:06:13–00:06:15] supply. Nombor satu. [00:06:15–00:06:17] Nombor dua, pastikan setiap team sale kita ni [semak: uncertain words] [00:06:18–00:06:19] dapat hit target. [00:06:20–00:06:21] Dan tiba-tiba, dia nak supply [00:06:21–00:06:23] benda tu, disebabkan dia nak rendahkan [00:06:23–00:06:25] kos ads RM5, dia start buat konten [semak: uncertain words, number or amount] [00:06:25–00:06:27] tiba-tiba leads datang [semak: uncertain words] [00:06:27–00:06:29] secara organik, tanpa ads [00:06:30–00:06:31] menyebabkan [00:06:31–00:06:33] tak payah tekan ads banyak sangat [00:06:33–00:06:35] eh, assalamualaikum bos, saya berjaya rendahkan [semak: uncertain words] [00:06:35–00:06:37] daripada leads yang kita dapat ni [00:06:37–00:06:39] kita dapat 300 leads [semak: uncertain words, number or amount] [00:06:39–00:06:41] bulan ni, ataupun 1,500 leads [semak: uncertain words, number or amount] [00:06:41–00:06:43] half pakai konten [00:06:43–00:06:45] half pakai ads, jadi saya punya [00:06:45–00:06:47] CPL total saya drop bawah RM5 [semak: number or amount] [00:06:47–00:06:49] yeay, saya dapat komision [00:06:49–00:06:51] elok pula, spend 1,500 [semak: uncertain words, number or amount] [00:06:51–00:06:53] setengah. Elok pula tak [00:06:53–00:06:55] belanja sampai RM3,000. Ini bila bagi [semak: number or amount] [00:06:55–00:06:57] oh saya ada bajet modal iklan tuan [semak: uncertain words] [00:06:57–00:06:58] berapa RM30,000? Tak. [semak: number or amount] [00:06:59–00:07:01] RM30,000 ke RM100,000 ke bukan [semak: number or amount] [00:07:01–00:07:02] penanda company profit. [00:07:03–00:07:05] Yang untung sebenarnya adalah efficiency. [00:07:05–00:07:06] Kita nak team kita efficient. [00:07:07–00:07:09] Quality over quantity. Untuk permulaan [00:07:09–00:07:11] of course. Kena ada quantity dulu. [00:07:11–00:07:13] Solat je lima waktu. Lama-lama kita [00:07:13–00:07:15] akan start belajar solat khusyuk. [00:07:15–00:07:16] Barulah kita belajar [00:07:17–00:07:19] quality dalam quantity. [00:07:19–00:07:21] Dan bila dah ada quality [00:07:21–00:07:23] kualiti-kualiti, barulah [00:07:23–00:07:24] kuantiti tu boleh dikurangkan. Tak payah [semak: uncertain words] [00:07:24–00:07:27] overspend sangat. So, itu [semak: uncertain words] [00:07:27–00:07:29] adalah OPEX. Kita jumpa dalam [00:07:29–00:07:31] video seterusnya untuk faham [00:07:31–00:07:32] dengan lebih lanjut.