What Is OPEX
Source: https://coachadib.com/module/6ac040624f4c5b44a5b8c090
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:28.640] Sampailah kita dekat OPEX. Okay. By this time mungkin anda dah confused sikit. Jadi mari saya recap lah sekejap eh. Kita dah belajar apa? Mula-mula kita belajar pasal capital. Ini chapter pertama. Kita belajar macam mana kita nak dapatkan duit. Macam mana kita nak set up permulaan kita ni. Start up expenses. Pay up capital berapa, nak buat loan ke apa semua. So itu adalah nombor satu capital. So capital ni benda besar. Modal. Capital. Okay. Next pula kita belajar tadi tentang

[00:00:30.280 – 00:00:30.860] CapEx

[00:00:30.860 – 00:00:34.000] CapEx ni pula adalah pembelian aset-aset

[00:00:34.000 – 00:00:36.320] Kita beli equipment macam-macam

[00:00:36.320 – 00:00:37.720] Kita beli laptop

[00:00:37.720 – 00:00:39.880] Ini adalah pembelian yang ada nilai

[00:00:39.880 – 00:00:41.220] Lebih setahun dan boleh jual balik

[00:00:41.220 – 00:00:43.940] So CapEx ni tak payah besar-besar

[00:00:43.940 – 00:00:45.440] Sangat lah, kita nak maintain small

[00:00:45.440 – 00:00:48.120] Dan secure, nanti kita invest lagi

[00:00:48.120 – 00:00:49.780] Kita ada pula COGS

[00:00:49.780 – 00:00:51.600] COGS pula adalah

[00:00:52.300 – 00:00:53.960] Cost untuk hasilkan produk

[00:00:53.960 – 00:00:55.860] Ataupun service, so kita ada 3 benda lah

[00:00:55.860 – 00:00:56.720] Capital

[00:00:57.940 – 00:00:58.740] CapEx

[00:00:58.740 – 00:00:59.960] COGS

[00:00:59.960 – 00:01:02.360] Sekarang ni kita nak tambah terma yang ketiga

[00:01:02.360 – 00:01:04.800] Barulah anda jadi bijak celik finance

[00:01:04.800 – 00:01:06.600] Celik kewangan bisnes

[00:01:06.600 – 00:01:08.400] Iaitu OPEX

[00:01:08.400 – 00:01:09.500] Nampak dah 4 benda dah

[00:01:09.500 – 00:01:11.680] OPEX pula adalah kos operasi bulanan

[00:01:11.680 – 00:01:13.040] Jadi jom kita hafal sama-sama

[00:01:13.040 – 00:01:14.260] Capital

[00:01:14.260 – 00:01:15.940] Modal permulaan bisnes

[00:01:15.940 – 00:01:17.160] CapEx

[00:01:17.160 – 00:01:19.340] Pembelian aset jangka masa panjang

[00:01:25.230 – 00:01:26.830] COGS

[00:01:26.830 – 00:01:28.090] Kos

[00:01:28.090 – 00:01:29.730] Modal bahan

[00:01:29.730 – 00:01:31.070] Ataupun servis

[00:01:32.370 – 00:01:33.050] OPEX

[00:01:33.050 – 00:01:34.690] Cost Operasi Bulanan

[00:01:34.690 – 00:01:36.030] So kita ada

[00:01:36.030 – 00:01:37.030] Capital

[00:01:37.030 – 00:01:38.190] CAPEX

[00:01:38.190 – 00:01:39.450] COGS

[00:01:39.450 – 00:01:40.230] OPEX

[00:01:41.590 – 00:01:42.930] By this time

[00:01:42.930 – 00:01:44.190] Anda lebih bagus

[00:01:44.190 – 00:01:45.250] Daripada 80%

[00:01:45.250 – 00:01:46.070] Usahawan di luar sana

[00:01:46.070 – 00:01:47.310] Sebab

[00:01:47.310 – 00:01:48.650] Tak ramai orang tahu

[00:01:48.650 – 00:01:49.530] Benda-benda macam ni

[00:01:49.530 – 00:01:50.450] Bila dia tak tahu

[00:01:50.450 – 00:01:51.570] Dia main langgar je

[00:01:51.570 – 00:01:52.910] Asal buat sale je

[00:01:52.910 – 00:01:53.470] Kau ingat apa

[00:01:53.470 – 00:01:54.430] Power sangat sale kau tu

[00:01:54.430 – 00:01:56.410] Boleh melambung-melambung

[00:01:56.410 – 00:01:57.530] Sebab

[00:01:57.530 – 00:01:58.690] Dengan kebocoran

[00:01:58.690 – 00:01:59.650] Takkan boleh skill

[00:01:59.650 – 00:02:01.510] Kapal gerak laju

[00:02:01.510 – 00:02:03.890] Belakang bocor 10,000-20,000

[00:02:03.890 – 00:02:05.610] Pembaziran over hiring

[00:02:05.610 – 00:02:06.830] Staff cantik

[00:02:06.830 – 00:02:08.310] Staff cantik sangat

[00:02:08.310 – 00:02:10.250] Office cantik sangat dan sebagainya

[00:02:10.250 – 00:02:11.750] So, konon gerak laju

[00:02:11.750 – 00:02:13.690] Tapi kapal bocor karam juga

[00:02:13.690 – 00:02:14.390] Settle

[00:02:14.390 – 00:02:16.870] Sebab tu orang yang berjaya dalam dunia bisnes

[00:02:16.870 – 00:02:20.150] Kebanyakannya adalah orang yang ada background finance

[00:02:20.150 – 00:02:21.910] Kalau orang sale ni

[00:02:21.910 – 00:02:23.450] Dia berjaya tapi berhutang

[00:02:23.450 – 00:02:25.810] Dia berjaya melingkup dia tu macam ni

[00:02:25.810 – 00:02:26.850] Kepala turun dulu

[00:02:26.850 – 00:02:28.670] Tersembam, patah leher meninggal

[00:02:28.670 – 00:02:29.890] Memang meninggal

[00:02:29.890 – 00:02:31.370] Sebab tu nak buat bisnes

[00:02:31.370 – 00:02:33.190] Kalau saya ada pilihan

[00:02:33.190 – 00:02:34.330] Saya ada duit

[00:02:34.330 – 00:02:35.730] Untuk invest

[00:02:35.730 – 00:02:38.550] Seorang adalah usahawan yang pandai sales marketing

[00:02:38.550 – 00:02:41.530] Seorang lagi usahawan yang pandai operation dan finance

[00:02:41.530 – 00:02:43.330] Saya akan always pilih

[00:02:43.330 – 00:02:44.630] 9 daripada 10

[00:02:44.630 – 00:02:47.170] Always pilih usahawan yang defensive ni

[00:02:47.170 – 00:02:49.950] Yang pandai finance dan operation

[00:02:49.950 – 00:02:52.250] Sebab kita tahu at least dia tak overspend

[00:02:52.250 – 00:02:54.010] Duit tu ada tapi tak bergerak

[00:02:54.010 – 00:02:54.730] Itu lagi selamat

[00:02:54.730 – 00:02:56.450] Dia akan grow secara organik

[00:02:56.450 – 00:02:58.330] Tapi kalau kita bagi je duit kita

[00:02:58.330 – 00:02:59.450] Kepada usahawan

[00:02:59.450 – 00:03:01.110] Yang pandai buat sales marketing

[00:03:01.810 – 00:03:02.370] Berlingkup

[00:03:03.350 – 00:03:04.170] Itulah saya

[00:03:05.010 – 00:03:06.330] So jangan jadi macam saya

[00:03:06.330 – 00:03:08.610] Jadi macam Afifi

[00:03:08.610 – 00:03:09.770] Jangan jadi macam Adib

[00:03:09.770 – 00:03:10.670] Adib

[00:03:10.670 – 00:03:12.010] Jadilah Afifi

[00:03:12.010 – 00:03:12.690] Adib Afifi

[00:03:12.690 – 00:03:14.850] So itu sedikit sebanyak lah

[00:03:14.850 – 00:03:16.010] Sebab tu saya bila bercakap

[00:03:16.010 – 00:03:17.050] Basal finance ni guys

[00:03:17.050 – 00:03:18.570] Saya memang berdendam

[00:03:18.570 – 00:03:19.370] Dengan finance ni

[00:03:19.370 – 00:03:20.390] Lain berdendam saya

[00:03:20.390 – 00:03:21.110] Saya nak pastikan

[00:03:21.110 – 00:03:22.070] Tak ada usahawan

[00:03:22.070 – 00:03:22.530] Kalau luar sana

[00:03:22.530 – 00:03:23.350] Buat silap macam saya

[00:03:23.350 – 00:03:24.830] Sebab saya belajar

[00:03:24.830 – 00:03:25.310] The hard way

[00:03:25.310 – 00:03:26.210] The hard way

[00:03:26.210 – 00:03:27.790] So jom kita go through

[00:03:27.790 – 00:03:28.890] OPEX

[00:03:28.890 – 00:03:30.310] OPEX kita ada OPEX

[00:03:30.310 – 00:03:30.830] Fixed Cost

[00:03:30.830 – 00:03:31.510] Variable Cost

[00:03:31.510 – 00:03:32.310] Monthly Expenses

[00:03:32.310 – 00:03:33.150] And Monthly Burn

[00:03:33.150 – 00:03:34.590] Ni yang kita akan belajar kejap lagi

[00:03:34.590 – 00:03:35.890] So what it

[00:03:37.270 – 00:03:38.310] Speaking long down

[00:03:38.310 – 00:03:38.990] Sangkut pula

[00:03:38.990 – 00:03:40.190] What it OPEX

[00:03:40.890 – 00:03:41.890] OPEX ni good deal

[00:03:41.890 – 00:03:43.230] Apa benda OPEX

[00:03:43.230 – 00:03:44.810] OPEX ni adalah

[00:03:46.370 – 00:03:47.650] Kita nak ada duit

[00:03:47.650 – 00:03:48.770] Untuk run the company

[00:03:48.770 – 00:03:49.450] Setiap bulan

[00:03:49.450 – 00:03:50.450] Kalau tak ada

[00:03:50.450 – 00:03:51.290] Cost operation

[00:03:51.290 – 00:03:52.690] Macam mana company nak bertahan

[00:03:52.690 – 00:03:53.570] Cost operasi lah

[00:03:53.570 – 00:03:55.150] So kita tengok lah

[00:03:55.150 – 00:03:56.190] Ini antara cost-cost dia

[00:03:56.970 – 00:03:57.530] COGS

[00:03:57.530 – 00:04:03.110] As cost untuk deliver service ataupun produk, OPEX adalah cost untuk running company kita setiap bulan.

[00:04:03.990 – 00:04:06.170] Sewa, sewa, apa semua tu dan sebagainya kat situ.

[00:04:06.790 – 00:04:10.290] So kita ada admin, sewa, general lah.

[00:04:10.410 – 00:04:11.810] Ni semualah termasuk dalam OPEX.

[00:04:12.050 – 00:04:14.670] Ni kalau company kecil, kalau company besar, dia macam-macam.

[00:04:14.810 – 00:04:19.510] In fact, saya sebelum ni ada buat satu simple formula.

[00:04:20.150 – 00:04:21.970] Simple formula yang saya ada buat sebelum ni.

[00:04:22.230 – 00:04:23.950] Nama dia adalah SOSOA.

[00:04:24.670 – 00:04:26.250] S-O-O, S-O-A.

[00:04:26.250 – 00:04:31.110] Ini just simple formula lah untuk bantu tuan-puan kira OPEX.

[00:04:31.530 – 00:04:33.610] Macam mana nak guna formula SOSOWA ni?

[00:04:33.770 – 00:04:34.210] Simple je.

[00:04:34.490 – 00:04:36.590] Sekejap, saya ambil satu wording ni.

[00:04:37.690 – 00:04:40.050] SOSOWA ni S adalah salary.

[00:04:40.870 – 00:04:43.510] Maksudnya nak kira OPEX, kita kira dulu gaji staff.

[00:04:45.590 – 00:04:47.330] OPEX guna SOSOWA.

[00:04:48.270 – 00:04:50.710] Lepas tu next, ni pun kau coba.

[00:04:50.950 – 00:04:54.250] S yang seterusnya adalah outsource.

[00:04:54.250 – 00:04:59.230] Kita ada tak bayar team-team outsource, part-time, kontrak worker ke dan sebagainya

[00:04:59.230 – 00:05:01.830] So kita kira dulu gaji staff sebab ni antara yang paling besar

[00:05:01.830 – 00:05:03.130] Next kita kira pula outsource

[00:05:03.130 – 00:05:06.850] Next pula kita kira pula O yang seterusnya adalah office

[00:05:06.850 – 00:05:08.850] Ada tak cost-cost office yang terlibat?

[00:05:09.370 – 00:05:11.150] Mesti ada, itu adalah OPEX

[00:05:11.150 – 00:05:15.410] S yang seterusnya ada tak software yang kita gunakan setiap bulan?

[00:05:15.550 – 00:05:16.110] Mesti adanya

[00:05:16.110 – 00:05:17.970] Dan sekarang zaman AI mesti ada

[00:05:17.970 – 00:05:19.710] O yang seterusnya, others

[00:05:19.710 – 00:05:22.810] Ada tak apa-apa lagi cost-cost kecil, miscellaneous yang kecil-kecil

[00:05:22.810 – 00:05:24.850] dan A lah sekali, ni optional lah

[00:05:24.850 – 00:05:26.990] kadang masukkan, kadang tak masukkan, ads

[00:05:26.990 – 00:05:28.350] ada tak kos iklan

[00:05:28.350 – 00:05:30.170] yang kita masukkan

[00:05:31.770 – 00:05:32.630] dalam OPEX

[00:05:32.630 – 00:05:34.390] yang kita memang running je ads

[00:05:34.390 – 00:05:36.590] memang tak pernah off, sebab kita memang biar je

[00:05:36.590 – 00:05:38.650] RM3,000, RM3,000, RM3,000, itu dia yang masuk

[00:05:38.650 – 00:05:40.550] OPEX lah, tapi kalau kita tak nak masuk

[00:05:40.550 – 00:05:42.450] OPEX, sebab dia masalah juga bila kita dah set

[00:05:42.450 – 00:05:44.490] budget RM3,000, team marketing jadi

[00:05:44.490 – 00:05:48.250] malas, ok, faham tak faham

[00:05:48.250 – 00:05:50.190] dia macam ni, team marketing

[00:05:50.190 – 00:05:51.730] kita, mentang-mentang bos dah kata

[00:05:51.730 – 00:05:53.810] running je lah RM3,000, tak apa, dia memang tekan

[00:05:53.810 – 00:05:55.710] bodoh RM3,000. Memang bodoh betul. Memang

[00:05:55.710 – 00:05:57.690] burn je. Leads mana?

[00:05:58.270 – 00:05:59.890] Mana hasil dia? Oh, saya kan

[00:05:59.890 – 00:06:01.790] dia beri bajet RM3,000. Sebab tu bajet ni

[00:06:01.790 – 00:06:03.830] kadang-kadang dia counterproductive. So, instead

[00:06:03.830 – 00:06:05.870] of letak bajet, kita letak target.

[00:06:06.210 – 00:06:08.050] Kita beritahu kat dia, target

[00:06:08.050 – 00:06:10.110] anda adalah untuk capai

[00:06:10.110 – 00:06:11.910] CPL, cost per leads bawah

[00:06:11.910 – 00:06:13.830] RM5. So, dia pun

[00:06:13.830 – 00:06:15.630] supply. Nombor satu.

[00:06:15.810 – 00:06:17.930] Nombor dua, pastikan setiap team sale kita ni

[00:06:18.390 – 00:06:19.590] dapat hit target.

[00:06:20.030 – 00:06:21.950] Dan tiba-tiba, dia nak supply

[00:06:21.950 – 00:06:23.930] benda tu, disebabkan dia nak rendahkan

[00:06:23.930 – 00:06:25.950] kos ads RM5, dia start buat konten

[00:06:25.950 – 00:06:27.990] tiba-tiba leads datang

[00:06:27.990 – 00:06:29.510] secara organik, tanpa ads

[00:06:30.590 – 00:06:31.190] menyebabkan

[00:06:31.190 – 00:06:33.430] tak payah tekan ads banyak sangat

[00:06:33.430 – 00:06:35.970] eh, assalamualaikum bos, saya berjaya rendahkan

[00:06:35.970 – 00:06:37.930] daripada leads yang kita dapat ni

[00:06:37.930 – 00:06:39.850] kita dapat 300 leads

[00:06:39.850 – 00:06:41.710] bulan ni, ataupun 1,500 leads

[00:06:41.710 – 00:06:43.830] half pakai konten

[00:06:43.830 – 00:06:45.450] half pakai ads, jadi saya punya

[00:06:45.450 – 00:06:47.670] CPL total saya drop bawah RM5

[00:06:47.670 – 00:06:49.210] yeay, saya dapat komision

[00:06:49.990 – 00:06:51.410] elok pula, spend 1,500

[00:06:51.410 – 00:06:53.350] setengah. Elok pula tak

[00:06:53.350 – 00:06:55.230] belanja sampai RM3,000. Ini bila bagi

[00:06:55.230 – 00:06:57.190] oh saya ada bajet modal iklan tuan

[00:06:57.190 – 00:06:58.510] berapa RM30,000? Tak.

[00:06:59.170 – 00:07:01.370] RM30,000 ke RM100,000 ke bukan

[00:07:01.370 – 00:07:02.510] penanda company profit.

[00:07:03.270 – 00:07:05.030] Yang untung sebenarnya adalah efficiency.

[00:07:05.350 – 00:07:06.390] Kita nak team kita efficient.

[00:07:07.130 – 00:07:09.410] Quality over quantity. Untuk permulaan

[00:07:09.410 – 00:07:11.410] of course. Kena ada quantity dulu.

[00:07:11.570 – 00:07:13.290] Solat je lima waktu. Lama-lama kita

[00:07:13.290 – 00:07:15.270] akan start belajar solat khusyuk.

[00:07:15.530 – 00:07:16.530] Barulah kita belajar

[00:07:17.430 – 00:07:19.070] quality dalam quantity.

[00:07:19.410 – 00:07:21.170] Dan bila dah ada quality

[00:07:21.170 – 00:07:23.150] kualiti-kualiti, barulah

[00:07:23.150 – 00:07:24.970] kuantiti tu boleh dikurangkan. Tak payah

[00:07:24.970 – 00:07:27.010] overspend sangat. So, itu

[00:07:27.010 – 00:07:29.050] adalah OPEX. Kita jumpa dalam

[00:07:29.050 – 00:07:31.050] video seterusnya untuk faham

[00:07:31.050 – 00:07:32.070] dengan lebih lanjut.