3 Jenis Trust Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:01] 3 jenis Trust. [semak: uncertain words, number or amount] [00:00:02–00:00:03] Kalau kita nak yakin dengan customer. [00:00:04–00:00:08] Okey, tadi kita dah baca pasal promotional urgency dengan emotional urgency. [semak: uncertain words] [00:00:08–00:00:10] Jawapan saya adalah emosi. [00:00:10–00:00:11] Emosi ni dari seni dia. [00:00:12–00:00:13] Seni, jentik, emosi. [00:00:14–00:00:15] Oh, sedap pula ayat tu eh. [00:00:17–00:00:20] Seni, jentik, emosi. [00:00:20–00:00:21] Kenapa guna ayat jentik? [00:00:21–00:00:23] Sebab kita tak nak over sangat. [00:00:23–00:00:26] Jentik tu maksudnya 6.5 per 10. [semak: uncertain words, number or amount] [00:00:27–00:00:28] Siap ada point lagi tu. [semak: uncertain words] [00:00:28–00:00:29] Saya nak beritahu, jangan melampau sangat. [00:00:29–00:00:31] Dah lah gelap, hitam [00:00:31–00:00:32] Tak malukah pergi ofis [semak: uncertain words] [00:00:32–00:00:34] Kawan-kawan mesti tak nak kawankan [00:00:35–00:00:35] Gelap [00:00:35–00:00:37] Apa benda lah [semak: uncertain words] [00:00:37–00:00:38] Itu kalau buat iklan pun [00:00:38–00:00:39] Kena ban tu [semak: uncertain words] [00:00:39–00:00:40] Tak boleh [00:00:40–00:00:41] Kita kena cakap [00:00:41–00:00:43] Toner tak sekata [00:00:43–00:00:44] Tak best kan [00:00:44–00:00:45] Bila make up tu kena tebal-tebal [semak: uncertain words] [00:00:45–00:00:46] Jom lah try [semak: uncertain words] [00:00:46–00:00:47] Skin care [semak: uncertain words] [00:00:47–00:00:47] Blah-blah-blah [00:00:47–00:00:49] Nampak lah light sikit [00:00:49–00:00:50] Tak payah lah kata gelap, hitam [semak: uncertain words] [00:00:50–00:00:51] Siapa kata [00:00:51–00:00:53] Orang yang kulit gelap tak cantik [00:00:53–00:00:54] Eh cantik [semak: uncertain words] [00:00:54–00:00:55] Kalau kena gaya cantik [00:00:55–00:00:57] So tak boleh kita [00:00:57–00:00:58] Me-label-labelkan orang macam tu [semak: uncertain words] [00:00:59–00:01:01] Sebab tu bila kita kata emosi ni [00:01:01–00:01:02] Banyak orang dia terover emosi [00:01:02–00:01:04] Jadi menyampah pula [00:01:04–00:01:06] Okay itu adalah urgency [semak: uncertain words] [00:01:06–00:01:09] That's why ini yang banyak team sale gagal [semak: uncertain words] [00:01:09–00:01:10] Dia tak pandai main dengan [00:01:11–00:01:12] Emotional damage [00:01:12–00:01:13] Dia tak pandai [00:01:13–00:01:14] Dia kena mix and match jugalah [00:01:14–00:01:17] Boleh tak saya pakai dua-dua sekali [00:01:17–00:01:17] Eh boleh [00:01:18–00:01:19] Guna emosi [00:01:19–00:01:21] 80% [semak: number or amount] [00:01:21–00:01:22] Guna promosi [00:01:22–00:01:23] 20% [semak: number or amount] [00:01:23–00:01:24] Parito law of principle [semak: uncertain words] [00:01:24–00:01:25] Tahu tak [00:01:25–00:01:26] Parito law of principle [00:01:26–00:01:27] Okay [00:01:27–00:01:29] Dalam dunia ni [00:01:29–00:01:30] Dia ada satu law [semak: uncertain words] [00:01:30–00:01:30] Saya type sekejap [00:01:32–00:01:34] Pareto law of principle [semak: uncertain words] [00:01:34–00:01:35] Pareto law [00:01:35–00:01:36] Pareto law ni [semak: uncertain words] [00:01:36–00:01:37] Dia beritahu [semak: uncertain words] [00:01:37–00:01:39] Dia peraturan 80-20 [semak: number or amount] [00:01:39–00:01:41] Dia beritahu [00:01:41–00:01:41] Dalam banyak benda [00:01:42–00:01:43] 80% [semak: number or amount] [00:01:43–00:01:46] Apakah benda yang kita kena balance [semak: uncertain words] [00:01:46–00:01:48] Yang kita nak buat 80% tu [semak: number or amount] [00:01:48–00:01:49] Benda-benda yang betul-betul high impact [semak: uncertain words] [00:01:49–00:01:50] Contoh macam ni lah [00:01:50–00:01:51] Saya tunjuk [00:01:51–00:01:52] Eh, enggak ada dong [00:01:54–00:01:55] Narik kat ni [semak: uncertain words] [00:01:55–00:01:55] Jom kita tengok sekejap [semak: uncertain words] [00:01:56–00:01:58] Okay, parito 80-20 [semak: uncertain words, number or amount] [00:01:58–00:01:59] Sebab bila kita sebagai team sale [00:01:59–00:02:00] Kita kena fikir [semak: uncertain words] [00:02:00–00:02:02] Apa 80% [semak: number or amount] [00:02:02–00:02:04] Benda yang boleh bagi [00:02:04–00:02:05] Reward yang besar [00:02:06–00:02:07] 80-20 rule lah macam ni [semak: number or amount] [00:02:07–00:02:08] Okay [00:02:09–00:02:10] Ada setengah orang [00:02:10–00:02:13] Dia letak effort dia 80% kat sini [semak: uncertain words, number or amount] [00:02:13–00:02:16] Tapi yang 20% ni yang bagi result [semak: uncertain words, number or amount] [00:02:16–00:02:16] 80% [semak: number or amount] [00:02:17–00:02:19] Yang 80% effort dia ni [semak: number or amount] [00:02:19–00:02:20] Hanya bagi result 20% je [semak: uncertain words, number or amount] [00:02:20–00:02:21] Dia macam [00:02:21–00:02:22] Kau buat penat buat 80% [semak: number or amount] [00:02:22–00:02:23] Tapi result sikit [00:02:23–00:02:25] Tapi yang kau buat sikit tu [00:02:25–00:02:26] Itu yang result dia banyak [00:02:26–00:02:26] Faham tak? [00:02:27–00:02:28] Jadi kita tak nak buat terbalik [00:02:28–00:02:29] Kita nak buat [00:02:29–00:02:32] Yang 20% ni 80% [semak: number or amount] [00:02:32–00:02:34] Yang 80% ni buat 20% [semak: uncertain words, number or amount] [00:02:34–00:02:35] Haa macam itulah [00:02:35–00:02:36] Sama lah juga macam promosi [00:02:36–00:02:37] Okay [semak: uncertain words] [00:02:37–00:02:38] Kita nak buat [00:02:39–00:02:40] Promotional agency ni [00:02:40–00:02:42] Kalau kita beria tekan-tekan-tekan promo [00:02:42–00:02:43] Ni tak bagi result yang besar pun [00:02:43–00:02:45] Kalau kita buat 80% [semak: number or amount] [00:02:46–00:02:47] Result yang dia bagi [00:02:47–00:02:48] Hanyalah 20% [semak: number or amount] [00:02:48–00:02:49] Macam itulah hebat dia [semak: uncertain words] [00:02:49–00:02:50] So kita nak kurangkan yang ni [00:02:50–00:02:52] Kita buat yang ni sikit je [00:02:52–00:02:53] Haa [00:02:53–00:02:53] Buat sikit je [00:02:54–00:02:56] Sebab dia kan tak bagi result yang besar [00:02:56–00:02:58] Tapi yang bagi result yang besar yang ni [semak: uncertain words] [00:02:58–00:02:59] Emosi [00:02:59–00:03:01] Emosi ni kalau kita buat sikit [00:03:01–00:03:02] Tak best lah [00:03:02–00:03:03] Tak nampak lah kita [semak: uncertain words] [00:03:04–00:03:04] Simpati [00:03:04–00:03:05] Concern [00:03:05–00:03:06] Friendly [00:03:06–00:03:07] Kita kena nampak friendly [00:03:07–00:03:08] Kita kena pain dengan perasaan [semak: uncertain words] [00:03:08–00:03:11] Dan kita push 80% [semak: number or amount] [00:03:11–00:03:13] Ini yang bagi result yang besar [00:03:13–00:03:14] Sebab kita kena ingat [00:03:14–00:03:15] Kita kena ingat [semak: uncertain words] [00:03:15–00:03:16] Saya buat kat sini [00:03:16–00:03:17] Boleh salin [00:03:17–00:03:18] People [00:03:19–00:03:19] Buy [00:03:21–00:03:22] Emotionally [00:03:24–00:03:24] Then [semak: uncertain words] [00:03:25–00:03:26] Justify logically [semak: uncertain words] [00:03:29–00:03:30] Maksudnya apa? [00:03:30–00:03:32] Orang membeli kerana emosi [00:03:32–00:03:35] Orang tak pernah beli set tuat logik [semak: uncertain words] [00:03:35–00:03:37] Kalau ikut logik dia takkan beli tau [semak: uncertain words] [00:03:37–00:03:38] Contoh saya ambil simple [00:03:38–00:03:39] Mak ayah parent [00:03:39–00:03:41] Baju mak ayah parent ni [00:03:41–00:03:42] Katalah kita tengah takde duit [00:03:42–00:03:43] Kita takkan beli baju [00:03:43–00:03:44] Untuk mak ayah sendiri [00:03:44–00:03:46] Tapi kalau baju anak [00:03:46–00:03:48] Wais cakap sikit je [semak: uncertain words] [00:03:48–00:03:48] Bang [00:03:48–00:03:50] Kesian baju anak kita kuih-koyak ni [semak: uncertain words] [00:03:50–00:03:51] Aduh [00:03:51–00:03:52] Sejuk dia [00:03:52–00:03:53] Tidur pun sejuk [00:03:53–00:03:54] Baju pun nipis [00:03:54–00:03:54] Weh tak boleh [00:03:54–00:03:56] Malam tu juga kita beli [00:03:56–00:03:57] Pampers yang terbaik [00:03:57–00:03:58] Baju yang terbaik [00:03:58–00:03:59] Sebab kita beremosi [00:03:59–00:04:00] Contoh ambil simple lah [00:04:00–00:04:00] Beli laptop [00:04:00–00:04:02] Lelaki kalau dia beli laptop [00:04:02–00:04:03] Setahun [00:04:03–00:04:04] Buat survey [semak: uncertain words] [00:04:04–00:04:05] Sebab tu lah [semak: uncertain words] [00:04:05–00:04:06] Ecod logic ni tak jadi [semak: uncertain words] [00:04:06–00:04:07] Ecod logic ni memang [00:04:07–00:04:08] Survey gila-gila [00:04:08–00:04:09] Lepas tu [00:04:09–00:04:10] Compare sana [semak: uncertain words] [00:04:10–00:04:10] Compare sini [semak: uncertain words] [00:04:10–00:04:11] Jangan ecod logic [00:04:11–00:04:12] Kalau beli ecod logic [00:04:12–00:04:14] Memang susah gila nak beli [00:04:14–00:04:14] Sebab kita akan [00:04:14–00:04:15] Compare features [00:04:15–00:04:16] Compare harga [00:04:16–00:04:17] Compare value [00:04:17–00:04:18] Tapi bila kita [00:04:18–00:04:19] Ah beli je lah [semak: uncertain words] [00:04:19–00:04:20] Aku dah bengang lah [00:04:20–00:04:20] Emosi betul ni [00:04:20–00:04:21] Tengang beremosi ni [semak: uncertain words] [00:04:21–00:04:22] Aku nak beli untuk apa [00:04:22–00:04:23] Aku nak beli laptop [00:04:23–00:04:24] Untuk anak aku [00:04:24–00:04:25] Dah bagi yang terbaik je [semak: uncertain words] [00:04:25–00:04:26] Kita pergi kedai [00:04:26–00:04:27] Apa laptop terbaik [00:04:27–00:04:27] Untuk anak saya [00:04:27–00:04:28] Dah saya nak yang terbaik je [00:04:28–00:04:28] Untuk dia [00:04:28–00:04:29] Dah emotional [00:04:30–00:04:31] Sebab tu [semak: uncertain words] [00:04:31–00:04:31] People [00:04:31–00:04:33] Buy emotionally [00:04:33–00:04:34] Justify logically [00:04:34–00:04:36] Lepas dia dah beli [00:04:36–00:04:36] Emosi [semak: uncertain words] [00:04:36–00:04:37] Lepas tu dia justify balik [00:04:37–00:04:37] Tak apalah [00:04:37–00:04:39] BMW kan bagus [00:04:40–00:04:41] Padahal sebab brand je [00:04:41–00:04:41] Tak apalah [00:04:41–00:04:43] BMW ni safety [00:04:44–00:04:44] Adalah [00:04:44–00:04:46] Dia punya waranti 5 tahun [semak: uncertain words, number or amount] [00:04:46–00:04:47] Cek wah [semak: uncertain words] [00:04:47–00:04:48] Padahal waktu [00:04:48–00:04:48] Bermosi tu [semak: uncertain words] [00:04:48–00:04:49] Wah kita yang dah [00:04:49–00:04:51] Beria nak BMW tu [00:04:51–00:04:51] Itu je [00:04:51–00:04:52] Emosi dia simple je [00:04:52–00:04:53] Sebab tu [00:04:53–00:04:55] Kita duk fikir orang beli kereta ni sebab logik [00:04:55–00:04:56] Tak, emotion je [semak: uncertain words] [00:04:56–00:04:59] Sikit sentuh emosi dia, pop dia beli [semak: uncertain words] [00:04:59–00:05:01] So that's why anda kena ingat [00:05:01–00:05:03] Urgency ni adalah seni yang bukan senang nak buat [00:05:03–00:05:05] Tapi kalau pandai main [00:05:05–00:05:07] Kita tak naklah menipu, janganlah macam tu [semak: uncertain words] [00:05:07–00:05:09] Beretika, sebab tu saya baik tahu [semak: uncertain words] [00:05:10–00:05:11] Santai tapi sampai [00:05:11–00:05:13] 6.5 per 10 [semak: number or amount] [00:05:14–00:05:14] Dan [00:05:14–00:05:17] Trust, 3 jenis trust [semak: uncertain words, number or amount] [00:05:18–00:05:19] Pertama kita ada [00:05:19–00:05:21] Personal trust, personal trust ni adalah [semak: uncertain words] [00:05:21–00:05:32] jual diri. Macam bunyi dia. Product trust, jual product. Brand trust, jual brand. Apa [semak: uncertain words] [00:05:32–00:05:39] maksudnya? Janganlah jual diri tu tau. Ni analogy je. Jual diri ni maksudnya kita nampakkan [semak: uncertain words] [00:05:39–00:05:45] diri kita trusted. Kita nampak trust. Orang percaya pada salesman. Itu ayat dia. Percaya [semak: uncertain words] [00:05:45–00:05:51] pada salesman. Nombor dua, dia percaya tak pada produk? Oh sebab tu kita kena jual tiga-tiga [semak: uncertain words] [00:05:51–00:05:53] Ada orang dia lupa [semak: uncertain words] [00:05:53–00:05:54] Dia lupa nak jual dia tiga [00:05:54–00:05:55] Dia jual salah satu je [00:05:55–00:05:56] Dia jual produk, produk, produk, produk [00:05:56–00:05:57] Brand, brand, brand [00:05:57–00:05:59] Lepas tu customer kata [semak: uncertain words] [00:05:59–00:06:01] Takpelah saya nak survey dululah [00:06:01–00:06:03] Rupanya dia beli dengan sesmen sebelah [semak: uncertain words] [00:06:03–00:06:04] Sebab dia tak percaya pada kita [00:06:04–00:06:05] Sebab tu penting eh [semak: uncertain words] [00:06:05–00:06:07] Untuk percaya pada sesmen [00:06:07–00:06:08] Percaya pada produk [00:06:09–00:06:10] Percaya pada brand [00:06:11–00:06:12] Ada tiga kepercayaan [00:06:12–00:06:14] Rukun iman sebelum membeli [00:06:14–00:06:14] Orang kata [semak: uncertain words] [00:06:14–00:06:17] So mestilah kena percaya, percaya, percaya [00:06:17–00:06:18] Kalau tak percaya [00:06:19–00:06:20] Maka tak dapatlah dia nak [00:06:20–00:06:22] Transfer duit tu [semak: uncertain words] [00:06:22–00:06:23] Sebab risiko ni [00:06:23–00:06:23] Nak lawan dia [00:06:24–00:06:25] Dia [00:06:25–00:06:26] Kenapa kita ada [00:06:26–00:06:27] Konsep trust ni [00:06:27–00:06:27] Sebab [00:06:27–00:06:28] Price [00:06:28–00:06:29] Equal [00:06:29–00:06:29] Risk [semak: uncertain words] [00:06:30–00:06:32] So apa lawan dia [00:06:32–00:06:34] Dia punya solution dia adalah [semak: uncertain words] [00:06:35–00:06:36] Trust [00:06:37–00:06:38] Trust [00:06:39–00:06:39] Trust ni [00:06:39–00:06:41] Dia perlukan time [00:06:41–00:06:41] Perlukan masa [00:06:41–00:06:43] Kalau kita ambillah [00:06:43–00:06:44] Kawan sekolah kita yang dah kena 10 tahun [semak: uncertain words, number or amount] [00:06:44–00:06:45] Confirm kita percaya dengan dia [00:06:45–00:06:46] Dah kena 10 tahun [semak: number or amount] [00:06:46–00:06:47] So nak tak nak [00:06:47–00:06:49] Kita kena spend banyak masa [00:06:49–00:06:50] Whatsapp dia dulu [00:06:50–00:06:51] Call dulu jumpa [00:06:51–00:06:52] Sebab ni barang mahal [00:06:52–00:06:54] Semakin tinggi harga [00:06:55–00:06:56] Semakin tinggi risiko [00:06:56–00:06:59] Maka semakin tinggi trust [00:06:59–00:07:01] Dan semakin lama masa kita kena spend [00:07:01–00:07:02] Untuk bina trust tersebut [00:07:02–00:07:04] Dan trust tu pun jangan main [00:07:04–00:07:04] Bina produk je [00:07:04–00:07:06] Dia macam ni tau eh [semak: uncertain words] [00:07:06–00:07:07] Saya tunjuk balik [00:07:07–00:07:08] Katalah barang murah [00:07:09–00:07:11] Kita ambil zoom out sikit lah [semak: uncertain words] [00:07:11–00:07:12] Barang murah [00:07:12–00:07:13] Harga RM10 [semak: number or amount] [00:07:13–00:07:15] Ni tak payahlah beria sangat [semak: uncertain words] [00:07:15–00:07:15] Bersilat [00:07:15–00:07:17] Nak build trust sangat [00:07:17–00:07:18] Biasa-biasa je [00:07:18–00:07:20] Tapi bila barang tu dah start harga [00:07:20–00:07:20] Seratus [semak: uncertain words] [00:07:20–00:07:21] Harga seribu [00:07:21–00:07:23] Dekat sini kita dah kena bersilat [semak: uncertain words] [00:07:23–00:07:24] Lagi-lagi kalau harga [00:07:24–00:07:25] Sepuluh ribu dah kat atas [semak: uncertain words] [00:07:25–00:07:26] Trust yang kita nak kena [00:07:26–00:07:27] Bina ni guys [00:07:28–00:07:28] Lagilah lama [00:07:28–00:07:29] Mana tadi [00:07:29–00:07:31] Trust yang kita nak bina ni [semak: uncertain words] [00:07:31–00:07:31] Lagilah lama [00:07:31–00:07:32] Dia lagi betul-betul tengok [00:07:32–00:07:34] Siapa siasman ni [semak: uncertain words] [00:07:34–00:07:35] Barang murah [00:07:35–00:07:35] Dia tak kisah sangat tau [semak: uncertain words] [00:07:35–00:07:36] Sebab barang murah [00:07:36–00:07:37] Seratus [00:07:37–00:07:37] Dua ratus [semak: uncertain words] [00:07:37–00:07:38] Lima ratus [semak: uncertain words] [00:07:38–00:07:39] Boleh lah [semak: uncertain words] [00:07:39–00:07:40] Risiko rendah [00:07:40–00:07:41] Barang mahal [00:07:41–00:07:42] Yang harga ribu-ribu ni [semak: uncertain words] [00:07:42–00:07:42] Dia dah tengok tiga-tiga [00:07:42–00:07:44] Barang kecil pun sama juga [00:07:44–00:07:45] Dia tengok tiga-tiga juga [00:07:45–00:07:46] Tapi dia tak terlampau [00:07:47–00:07:48] Over sangat [00:07:48–00:07:49] Okay next [semak: uncertain words] [00:07:49–00:07:51] Kita ada high quality leads [00:07:51–00:07:52] Okay [semak: uncertain words] [00:07:52–00:07:53] Ada juga [semak: uncertain words] [00:07:53–00:07:54] Seter-seretan situasi [semak: uncertain words] [00:07:54–00:07:55] Team sale complain [semak: uncertain words] [00:07:55–00:07:56] Dia kata [00:07:57–00:07:58] Leads tak quality lah [00:07:58–00:07:59] Bos [semak: uncertain words] [00:07:59–00:07:59] Pernah tak [00:07:59–00:08:01] Ada team sale complain macam tu [semak: uncertain words] [00:08:01–00:08:01] Dia kata [00:08:01–00:08:02] Bos [00:08:03–00:08:05] Leads tak quality [00:08:05–00:08:06] Kena sidai [00:08:06–00:08:08] Tak tahulah [00:08:08–00:08:09] Cepat tak respond [semak: uncertain words] [00:08:09–00:08:10] Dan benda ni memang betul [00:08:10–00:08:11] Memang sebenarnya ada [semak: uncertain words] [00:08:11–00:08:13] Ada reason dia [00:08:13–00:08:14] Sebab [00:08:14–00:08:15] Kenapa leads tak quality [semak: uncertain words] [00:08:15–00:08:16] Rupanya [00:08:16–00:08:17] Iklan [00:08:17–00:08:18] Dia tak letak harga [00:08:18–00:08:20] So iklan ni ada dua benda wajib letak [semak: uncertain words] [00:08:20–00:08:21] Saya merahkan eh [semak: uncertain words] [00:08:21–00:08:23] Kalau anda nak ikut saya boleh ikut [00:08:23–00:08:25] Kalau nak tambah boleh tambah guna wording sendiri [00:08:25–00:08:27] Tak perlu ikut saya 100% pun [semak: number or amount] [00:08:27–00:08:29] Rasa penting buat tak penting tengok je lah [00:08:29–00:08:30] Tapi buka dokumen [00:08:30–00:08:32] Ni saya tolong merahkan [00:08:32–00:08:33] Bagi saya ni adalah benda-benda penting [00:08:33–00:08:35] Kalau anda nak ikut boleh ikut terus [00:08:36–00:08:38] Ada dua benda lah bagi saya yang sangat penting [00:08:38–00:08:39] Pertama adalah harga [00:08:39–00:08:40] Wajib letak harga [00:08:40–00:08:42] Tulis je bermula berapa [00:08:42–00:08:43] Tulis je [00:08:44–00:08:45] Contohnya harga eh [00:08:45–00:08:46] Saya bantai lah sini [00:08:46–00:08:47] Kita buat lah [semak: uncertain words] [00:08:51–00:08:53] Bermula RM5,500 [semak: uncertain words, number or amount] [00:08:54–00:08:55] Untuk package [00:08:55–00:08:57] Blah-blah-blah [00:08:57–00:08:58] Macam itulah [semak: uncertain words] [00:08:58–00:08:59] So kita buatlah bermula [semak: uncertain words] [00:08:59–00:09:00] Janganlah [00:09:00–00:09:01] Oh saya ni banyak harga tuan [00:09:01–00:09:03] Tak apalah ambillah yang paling murah [semak: uncertain words] [00:09:03–00:09:03] Berapa [00:09:03–00:09:07] Contohnya treatment starting from RM300 [semak: uncertain words, number or amount] [00:09:07–00:09:08] Boleh je [00:09:08–00:09:09] Yang penting-penting kepala [semak: uncertain words] [00:09:09–00:09:10] Yang penting kena ada harga [00:09:10–00:09:13] Kena ada harga untuk set benchmark [00:09:13–00:09:14] Untuk set standard [00:09:14–00:09:17] Sebab kita tak nak customer yang datang tu [00:09:17–00:09:19] dan customer yang tak mampu bayar. [semak: uncertain words] [00:09:20–00:09:21] Kita tak nak [00:09:22–00:09:24] jangan ada customer terkejut. [00:09:26–00:09:28] Customer yang terkejut dengan harga. [00:09:28–00:09:29] Itu saya paling benci. [00:09:30–00:09:31] Contohnya, kita set appointment. [00:09:32–00:09:33] Kita pun tak beritahu harga. [00:09:33–00:09:33] Biasalah salesman, [00:09:33–00:09:35] dia tak nak terkejut dengan customer. [00:09:35–00:09:36] Dia takut customer tu tak berminat. [00:09:37–00:09:38] Padahal itulah benda paling bodoh. [00:09:38–00:09:40] Kita kena buka harga terus. [00:09:40–00:09:41] Contohnya, [00:09:41–00:09:42] saya nak set appointment [00:09:42–00:09:43] untuk jual satu produk ni. [00:09:43–00:09:44] Sebelum saya set appointment, [00:09:44–00:09:45] saya dah teaser harga. [00:09:45–00:09:46] Okey, baik puan. [semak: uncertain words] [00:09:46–00:09:48] Harga dia bermula RM3600 [semak: number or amount] [00:09:48–00:09:48] Tapi tak apa [semak: uncertain words] [00:09:48–00:09:49] Nanti waktu jumpa [00:09:49–00:09:50] Saya akan bincang [00:09:50–00:09:52] Saya akan explain lebih detail lah kan [00:09:52–00:09:52] At least tuan faham dulu [00:09:52–00:09:54] Kalau tak sesuai [00:09:54–00:09:55] Saya kata tak sesuai nanti [00:09:55–00:09:56] Sebab saya pun tak nak [00:09:56–00:09:57] Tuan buat kedua sama kejut [semak: uncertain words] [00:09:57–00:09:58] Jadi [00:09:58–00:10:00] Kita dah buka harga sikit lah [semak: uncertain words] [00:10:00–00:10:00] Contohnya [00:10:00–00:10:02] So bila kita dah buka harga [00:10:02–00:10:03] Customer pun dah tak terkejut [00:10:03–00:10:04] Dan dalam kebelotak dia [00:10:04–00:10:04] Oh RM3,500 [semak: number or amount] [00:10:04–00:10:06] Okay ke untuk package ni [semak: uncertain words] [00:10:06–00:10:07] Takpelah jumpa dululah [00:10:07–00:10:08] So bila dia jumpa tu [00:10:08–00:10:10] Bukan dia nak survey-survey [semak: uncertain words] [00:10:10–00:10:11] Jumpa tu untuk [00:10:11–00:10:12] Decision making [00:10:12–00:10:14] Itu yang kita nak [00:10:14–00:10:14] Sebab tu [00:10:14–00:10:15] Wajib letak harga [00:10:15–00:10:17] Dan wajib letak proof [00:10:17–00:10:18] Testimoni semua wajib masukkan [00:10:18–00:10:20] Contoh copywriting [00:10:20–00:10:23] Jangan pendek-pendek [00:10:24–00:10:25] Copywriting kena panjang [00:10:25–00:10:26] Kena ada harga [00:10:26–00:10:28] Copywriting iklan kita [00:10:28–00:10:28] Dan video [00:10:28–00:10:29] Janganlah tak [00:10:29–00:10:30] So jangan buat video pendek [semak: uncertain words] [00:10:30–00:10:31] 15 saat, 30 saat [semak: number or amount] [00:10:31–00:10:32] Aduh [00:10:32–00:10:33] Buatlah panjang sikit [00:10:33–00:10:35] Seminat lebih, 2 minit [semak: uncertain words, number or amount] [00:10:35–00:10:35] Takpe, chill [00:10:35–00:10:38] Video ni memanglah tak semua orang tengok [00:10:38–00:10:40] Tapi 10% yang stay tu [semak: number or amount] [00:10:40–00:10:41] Itulah list yang kualiti [semak: uncertain words] [00:10:41–00:10:41] Sebab tu [00:10:41–00:10:43] Antara benda-benda [00:10:43–00:10:44] Bagi saya lah [00:10:44–00:10:45] Kesilapan marketer [00:10:45–00:10:46] Dia suka buat copywriting pendek [00:10:46–00:10:47] Bagi dia orang tak baca [00:10:47–00:10:48] Salah [00:10:48–00:10:49] Customer yang serius akan baca [00:10:49–00:10:50] Nombor satu [00:10:50–00:10:51] Oh video kena pendek [00:10:51–00:10:52] Biar orang tengok semua [00:10:52–00:10:53] Salah [00:10:53–00:10:55] Customer yang betul akan tengok video yang panjang [00:10:55–00:10:57] Sebab mana-mana orang yang tak sabar [00:10:57–00:10:58] Dia tekan je [00:10:58–00:11:00] Customer ni ada banyak jenis kepala otak [00:11:00–00:11:01] Ada otak hijau [00:11:01–00:11:02] Otak biru [00:11:02–00:11:02] Otak merah [00:11:02–00:11:03] Ada yang critical [00:11:03–00:11:05] Ada yang high risk [00:11:05–00:11:05] Taker [00:11:05–00:11:07] Ada yang dia suka emosi [semak: uncertain words] [00:11:07–00:11:09] So ada je customer [00:11:09–00:11:10] Yang memang sangat-sangat critical [semak: uncertain words] [00:11:10–00:11:11] Dia tengok sampai habis [00:11:11–00:11:13] Dia patah balik ke iklan [00:11:13–00:11:13] Tengok balik [00:11:13–00:11:14] Dia patah balik [semak: uncertain words] [00:11:14–00:11:15] So kita memang [00:11:15–00:11:16] Buat video tu kalau boleh panjang sikit lah [semak: uncertain words] [00:11:16–00:11:17] Especially untuk iklan [00:11:17–00:11:20] Biarlah lebih 2 minit 3 minit macam tu lah [semak: number or amount] [00:11:20–00:11:21] Dalam range tu lah [00:11:21–00:11:23] Takde last minute 60 saat [semak: number or amount] [00:11:23–00:11:24] Ataupun 30 saat [semak: number or amount] [00:11:24–00:11:26] Dia kata oh wajib video 30 saat [semak: uncertain words, number or amount] [00:11:26–00:11:26] Uish tak boleh [00:11:26–00:11:28] So that's why [00:11:28–00:11:31] Kena hasilkan kualiti iklan [00:11:31–00:11:33] Dengan kualiti iklan [00:11:34–00:11:37] Iklan yang berkualiti [00:11:38–00:11:42] Akan hasilkan leads yang berkualiti [semak: uncertain words] [00:11:42–00:11:44] Selain cerita macam ni lah [semak: uncertain words] [00:11:44–00:12:13] Iklan yang baik untuk customer yang baik. Eh, salah. Iklan yang baik untuk team sale yang baik. Iklan cerminan leads. So, janganlah buat iklan jenis yang hype hype, clickbait. Jangan buat clickbait, clickbait. Kita nak buat clickbait. Dia ada dua beza eh. Clickbait maksudnya orang click sebab dia tertipu versus clickbait. Clickbait ni pula orang click memang dah ada rasa nak beli. Dia dah tengok dekat iklan pun ada harga, ada testimoni, ada bukti. Jadi, dia masuk tu dalam keadaan memang dah ada niat membeli. [semak: uncertain words] [00:12:13–00:12:14] Dia dah ada [00:12:14–00:12:15] Buying intent [00:12:15–00:12:16] Kita panggil [00:12:16–00:12:17] Buying intent [00:12:18–00:12:19] Kalau clickbait ni [00:12:19–00:12:20] Dia masuk dalam keadaan apa? [semak: uncertain words] [00:12:21–00:12:22] Curiosity je [00:12:22–00:12:22] Tu je [semak: uncertain words] [00:12:22–00:12:23] Dia macam just [00:12:23–00:12:24] Apa benda ni? [00:12:24–00:12:25] Scammer ke? [00:12:25–00:12:25] Haa [semak: uncertain words] [00:12:25–00:12:26] Try tekan [semak: uncertain words] [00:12:26–00:12:27] Haa macam tu [00:12:27–00:12:28] Okay last [semak: uncertain words] [00:12:28–00:12:29] Untuk jumlah list ni pun [00:12:29–00:12:30] Kita ada optimum [00:12:30–00:12:32] Jangan bagi list banyak sangat [semak: uncertain words] [00:12:32–00:12:32] Bagi team sale [semak: uncertain words] [00:12:32–00:12:33] Bayangkan lah [semak: uncertain words] [00:12:33–00:12:34] Kalau barang kita harga 100 [semak: number or amount] [00:12:34–00:12:36] Mungkin list yang kita nak bagi [00:12:36–00:12:38] Mungkin 100 plus minus [semak: number or amount] [00:12:38–00:12:38] Lebih kurang lah [00:12:38–00:12:39] Sehari [00:12:40–00:12:41] Kalau barang kita 1000 [semak: number or amount] [00:12:41–00:12:42] Mungkin kita boleh bagi [00:12:43–00:12:44] Barang atau servis [00:12:44–00:12:45] Bila kata barang ni [00:12:45–00:12:46] Maksudnya produk atau servis [semak: uncertain words] [00:12:46–00:12:48] Kalau RM1,000 [semak: uncertain words, number or amount] [00:12:48–00:12:49] Produk atau servis [00:12:49–00:12:50] Boleh pergi RM40 [semak: number or amount] [00:12:50–00:12:51] Plus minus sehari [semak: uncertain words] [00:12:51–00:12:52] Lagi mahal [00:12:52–00:12:53] Lagi kurang [00:12:53–00:12:54] Mungkin RM30 [semak: number or amount] [00:12:54–00:12:55] Lagi mahal lagi [semak: uncertain words] [00:12:55–00:12:56] Barang RM30,000 [semak: number or amount] [00:12:56–00:12:57] Ke RM100,000 [semak: number or amount] [00:12:57–00:12:58] Ke RM1,000,000 [semak: uncertain words, number or amount] [00:12:58–00:12:59] Mungkin RM20,000 [semak: uncertain words, number or amount] [00:12:59–00:13:00] Barang lagi mahal [00:13:00–00:13:01] Mungkin RM10,000 [semak: number or amount] [00:13:01–00:13:02] Konsep dia macam tu [00:13:02–00:13:03] Kenapa? [00:13:03–00:13:04] Sebab [00:13:05–00:13:06] Lebih [00:13:06–00:13:07] Mahal [00:13:07–00:13:08] Harga [00:13:08–00:13:09] Barang [00:13:10–00:13:11] Lebih [00:13:11–00:13:12] Personal [00:13:13–00:13:13] personalize [semak: uncertain words] [00:13:14–00:13:15] layanan [00:13:17–00:13:18] ataupun teknik closing [00:13:19–00:13:20] closing kita kena lebih personalize [00:13:20–00:13:22] kita kena layan dia macam doktor pakar [00:13:22–00:13:24] doktor pakar yang layan [00:13:24–00:13:25] satu-satu sebab [00:13:26–00:13:27] barang murah tak apa guys [00:13:27–00:13:30] sub-sub-soy macam tu je touch and go touch and go [semak: uncertain words] [00:13:30–00:13:31] pop-pop close, pop-pop close, pop-pop close [00:13:31–00:13:34] satu hari close, yang ni oh bersilap kat 2-3 hari [semak: uncertain words, number or amount] [00:13:34–00:13:36] sebab tu kena kurang kan, oh yang ni lama [00:13:36–00:13:38] pula bersilap dia seminggu, oh yang ni lagi [00:13:38–00:13:40] lama sebulan, sebab tu jangan over supply [semak: uncertain words] [00:13:40–00:13:42] Tim sale kadang-kadang ataupun boss [semak: uncertain words] [00:13:42–00:13:44] Ataupun sales manager dia buat satu kesilapan [00:13:44–00:13:46] Dia ingat bagi leads banyak bagus [00:13:46–00:13:47] Salah [00:13:47–00:13:50] Bila kita bagi leads yang terlampau banyak [00:13:50–00:13:52] Dia dah jadi law of diminished return [00:13:53–00:13:54] Law of [00:13:55–00:13:56] Diminished return [00:13:56–00:13:58] Maksudnya kita dah push beyond [semak: uncertain words] [00:13:58–00:13:59] Daripada optimum [00:13:59–00:14:00] Contoh macam ni [00:14:01–00:14:03] Mula-mula iklan perform [00:14:03–00:14:05] Leads tambah-tambah leads [00:14:05–00:14:06] Sale naik, sale naik, sale naik, sale naik [semak: uncertain words] [00:14:06–00:14:07] Eh kat sini tambah lead [00:14:07–00:14:09] Bila tambah lead asal tim sale tak perform [semak: uncertain words] [00:14:09–00:14:10] Tambah lagi lead [semak: uncertain words] [00:14:10–00:14:11] Eh team sale lagi tak perform [semak: uncertain words] [00:14:11–00:14:12] Tambah lagi lead [00:14:12–00:14:14] Eh lah lagi semua tak perform [semak: uncertain words] [00:14:14–00:14:14] Kenapa [00:14:14–00:14:15] Team kita burn out [semak: uncertain words] [00:14:15–00:14:18] Kita ingat dengan tambah kuantiti [00:14:18–00:14:19] Kita naikkan kualiti [00:14:19–00:14:20] Kualiti dah drop [00:14:20–00:14:22] Dia memang research ni [00:14:22–00:14:22] Dia ada [00:14:22–00:14:25] Adding another quote isn't helping [semak: uncertain words] [00:14:25–00:14:25] Macam tu lah [semak: uncertain words] [00:14:25–00:14:26] Kita ingat kan [semak: uncertain words] [00:14:26–00:14:28] Tambah lagi leads [00:14:28–00:14:30] Menghasilkan banyak sale [00:14:30–00:14:31] Tambah lagi leads [00:14:31–00:14:32] Lagi kurang sale [00:14:32–00:14:32] Kenapa [00:14:32–00:14:34] Tambah lagi leads [00:14:34–00:14:35] Kita akan tambahkan cost ads [00:14:35–00:14:37] Tambahkan cost iklan [00:14:37–00:14:38] Cost dah naik [00:14:38–00:14:39] Team sale pula [semak: uncertain words] [00:14:39–00:14:40] Burn out [semak: uncertain words] [00:14:40–00:14:41] Customer yang patutnya [00:14:41–00:14:42] Dia boleh layan [00:14:42–00:14:44] Bagi layanan yang berkualiti [semak: uncertain words] [00:14:44–00:14:45] Yang personalize [00:14:45–00:14:47] Dia terpaksa buku rata [00:14:47–00:14:48] Tiba-tiba kita supply [00:14:48–00:14:49] Kat dia 100 lit sehari [semak: uncertain words, number or amount] [00:14:49–00:14:50] Contohnya [00:14:50–00:14:51] Untuk barang harga 100 ribu [semak: number or amount] [00:14:51–00:14:52] Haa mampus [00:14:52–00:14:53] Dia memang touch and go je lah [00:14:53–00:14:53] Semua orang [00:14:53–00:14:55] Padahal ada customer dari syurga [semak: uncertain words] [00:14:55–00:14:55] Yang whatsapp [00:14:55–00:14:57] Dia layan semua customer tu sama je [semak: uncertain words] [00:14:57–00:14:58] Sebab tak cukup tangan [00:14:58–00:14:59] Tak-tak-tak-tak-tak-tak-tak [semak: uncertain words] [00:15:00–00:15:02] Itu pun satu masalah juga [semak: uncertain words] [00:15:02–00:15:04] Dan boleh consider lah [semak: uncertain words] [00:15:04–00:15:05] Untuk satu heart of iklan [00:15:05–00:15:06] So that team sale ada [00:15:06–00:15:08] Ada cuti [semak: uncertain words] [00:15:09–00:15:11] Ini idea lah [semak: uncertain words] [00:15:11–00:15:11] Idea [00:15:11–00:15:13] Off [semak: uncertain words] [00:15:13–00:15:14] Iklan [00:15:14–00:15:15] Untuk [00:15:15–00:15:16] Team sales [semak: uncertain words] [00:15:16–00:15:17] Sempat [00:15:17–00:15:19] Follow up [00:15:19–00:15:20] Okay [semak: uncertain words] [00:15:20–00:15:22] Antara yang saya suka adalah [00:15:22–00:15:23] Off Sabtu Ahad [00:15:23–00:15:24] Mungkin off [semak: uncertain words] [00:15:24–00:15:25] Sabtu Ahad [00:15:25–00:15:27] Biarlah team sale berehat [semak: uncertain words] [00:15:27–00:15:28] Masuk ofis Isnin [00:15:28–00:15:29] Barulah kita dah [semak: uncertain words] [00:15:29–00:15:30] As balik [semak: uncertain words] [00:15:30–00:15:31] Itu pun boleh cadangkan [00:15:31–00:15:32] Kepada bos [00:15:32–00:15:33] Ataupun [00:15:33–00:15:34] Off [00:15:34–00:15:34] Hari Rabu [00:15:34–00:15:36] So Rabu ni [00:15:36–00:15:37] Kita buat [00:15:37–00:15:38] Rabu equal [00:15:38–00:15:40] Hari follow up [semak: uncertain words] [00:15:40–00:15:41] Ok [semak: uncertain words] [00:15:41–00:15:42] Tapi kalau nak buat benda ni [semak: uncertain words] [00:15:42–00:15:43] Pastikan perform lah [00:15:43–00:15:44] Ini bos dah buat [semak: uncertain words] [00:15:44–00:15:45] Lagi seal drop [semak: uncertain words] [00:15:45–00:15:46] Kita tak payah [00:15:46–00:15:47] Kita run dalam ads macam tu [semak: uncertain words] [00:15:47–00:15:49] Tapi kalau ini pun [semak: uncertain words] [00:15:49–00:15:49] Boleh consider [00:15:49–00:15:51] Sebab kita panggil [00:15:51–00:15:51] Rest day [semak: uncertain words] [00:15:51–00:15:53] Kita tak nak burn out [00:15:53–00:15:54] Burn out is real [00:15:55–00:15:57] Burn out ni dalam team seal [semak: uncertain words] [00:15:57–00:15:58] Adalah benda yang real [00:15:58–00:16:00] Kita kena jaga energy [semak: uncertain words] [00:16:00–00:16:01] Pastikan kita [00:16:01–00:16:03] Jaga energy [00:16:03–00:16:04] Kalau lapar [00:16:04–00:16:04] Makan dulu [00:16:04–00:16:06] Jangan replay whatsapp tu [semak: uncertain words] [00:16:06–00:16:07] Makan dulu dah kenyang baru [semak: uncertain words] [00:16:07–00:16:08] Selama je [semak: uncertain words] [00:16:08–00:16:10] Ini nak reply laju sangat [00:16:10–00:16:11] Tapi energy tak jaga [semak: uncertain words] [00:16:11–00:16:12] So kena hati-hati [00:16:12–00:16:13] Kita jumpa dalam video yang seterusnya [semak: uncertain words]