3 Jenis Trust
Source: https://coachadib.com/module/6ac15642dee0f9202fd67a6c
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.140 – 00:00:01.600] 3 jenis Trust.

[00:00:02.100 – 00:00:03.960] Kalau kita nak yakin dengan customer.

[00:00:04.240 – 00:00:08.300] Okey, tadi kita dah baca pasal promotional urgency dengan emotional urgency.

[00:00:08.480 – 00:00:10.200] Jawapan saya adalah emosi.

[00:00:10.480 – 00:00:11.900] Emosi ni dari seni dia.

[00:00:12.120 – 00:00:13.980] Seni, jentik, emosi.

[00:00:14.240 – 00:00:15.340] Oh, sedap pula ayat tu eh.

[00:00:17.000 – 00:00:20.020] Seni, jentik, emosi.

[00:00:20.260 – 00:00:21.540] Kenapa guna ayat jentik?

[00:00:21.720 – 00:00:23.020] Sebab kita tak nak over sangat.

[00:00:23.520 – 00:00:26.880] Jentik tu maksudnya 6.5 per 10.

[00:00:27.180 – 00:00:28.020] Siap ada point lagi tu.

[00:00:28.120 – 00:00:29.400] Saya nak beritahu, jangan melampau sangat.

[00:00:29.400 – 00:00:31.140] Dah lah gelap, hitam

[00:00:31.140 – 00:00:32.740] Tak malukah pergi ofis

[00:00:32.740 – 00:00:34.620] Kawan-kawan mesti tak nak kawankan

[00:00:35.340 – 00:00:35.860] Gelap

[00:00:35.860 – 00:00:37.220] Apa benda lah

[00:00:37.220 – 00:00:38.480] Itu kalau buat iklan pun

[00:00:38.480 – 00:00:39.940] Kena ban tu

[00:00:39.940 – 00:00:40.420] Tak boleh

[00:00:40.420 – 00:00:41.760] Kita kena cakap

[00:00:41.760 – 00:00:43.080] Toner tak sekata

[00:00:43.080 – 00:00:44.340] Tak best kan

[00:00:44.340 – 00:00:45.780] Bila make up tu kena tebal-tebal

[00:00:45.780 – 00:00:46.660] Jom lah try

[00:00:46.660 – 00:00:47.360] Skin care

[00:00:47.360 – 00:00:47.980] Blah-blah-blah

[00:00:47.980 – 00:00:49.080] Nampak lah light sikit

[00:00:49.080 – 00:00:50.500] Tak payah lah kata gelap, hitam

[00:00:50.500 – 00:00:51.100] Siapa kata

[00:00:51.100 – 00:00:53.380] Orang yang kulit gelap tak cantik

[00:00:53.380 – 00:00:54.140] Eh cantik

[00:00:54.140 – 00:00:55.820] Kalau kena gaya cantik

[00:00:55.820 – 00:00:57.080] So tak boleh kita

[00:00:57.080 – 00:00:58.500] Me-label-labelkan orang macam tu

[00:00:59.100 – 00:01:01.100] Sebab tu bila kita kata emosi ni

[00:01:01.100 – 00:01:02.880] Banyak orang dia terover emosi

[00:01:02.880 – 00:01:04.460] Jadi menyampah pula

[00:01:04.460 – 00:01:06.680] Okay itu adalah urgency

[00:01:06.680 – 00:01:09.200] That's why ini yang banyak team sale gagal

[00:01:09.200 – 00:01:10.520] Dia tak pandai main dengan

[00:01:11.620 – 00:01:12.820] Emotional damage

[00:01:12.820 – 00:01:13.860] Dia tak pandai

[00:01:13.860 – 00:01:14.980] Dia kena mix and match jugalah

[00:01:14.980 – 00:01:17.260] Boleh tak saya pakai dua-dua sekali

[00:01:17.260 – 00:01:17.860] Eh boleh

[00:01:18.500 – 00:01:19.700] Guna emosi

[00:01:19.700 – 00:01:21.220] 80%

[00:01:21.220 – 00:01:22.440] Guna promosi

[00:01:22.440 – 00:01:23.640] 20%

[00:01:23.640 – 00:01:24.920] Parito law of principle

[00:01:24.920 – 00:01:25.540] Tahu tak

[00:01:25.540 – 00:01:26.720] Parito law of principle

[00:01:26.720 – 00:01:27.740] Okay

[00:01:27.740 – 00:01:29.200] Dalam dunia ni

[00:01:29.200 – 00:01:30.040] Dia ada satu law

[00:01:30.040 – 00:01:30.940] Saya type sekejap

[00:01:32.520 – 00:01:34.780] Pareto law of principle

[00:01:34.780 – 00:01:35.620] Pareto law

[00:01:35.620 – 00:01:36.720] Pareto law ni

[00:01:36.720 – 00:01:37.320] Dia beritahu

[00:01:37.320 – 00:01:39.680] Dia peraturan 80-20

[00:01:39.680 – 00:01:41.000] Dia beritahu

[00:01:41.000 – 00:01:41.880] Dalam banyak benda

[00:01:42.940 – 00:01:43.980] 80%

[00:01:43.980 – 00:01:46.320] Apakah benda yang kita kena balance

[00:01:46.320 – 00:01:48.140] Yang kita nak buat 80% tu

[00:01:48.140 – 00:01:49.360] Benda-benda yang betul-betul high impact

[00:01:49.360 – 00:01:50.660] Contoh macam ni lah

[00:01:50.660 – 00:01:51.160] Saya tunjuk

[00:01:51.160 – 00:01:52.600] Eh, enggak ada dong

[00:01:54.180 – 00:01:55.020] Narik kat ni

[00:01:55.020 – 00:01:55.920] Jom kita tengok sekejap

[00:01:56.720 – 00:01:58.220] Okay, parito 80-20

[00:01:58.220 – 00:01:59.680] Sebab bila kita sebagai team sale

[00:01:59.680 – 00:02:00.400] Kita kena fikir

[00:02:00.400 – 00:02:02.420] Apa 80%

[00:02:02.420 – 00:02:04.340] Benda yang boleh bagi

[00:02:04.340 – 00:02:05.600] Reward yang besar

[00:02:06.240 – 00:02:07.740] 80-20 rule lah macam ni

[00:02:07.740 – 00:02:08.540] Okay

[00:02:09.240 – 00:02:10.480] Ada setengah orang

[00:02:10.480 – 00:02:13.380] Dia letak effort dia 80% kat sini

[00:02:13.380 – 00:02:16.040] Tapi yang 20% ni yang bagi result

[00:02:16.040 – 00:02:16.820] 80%

[00:02:17.420 – 00:02:19.220] Yang 80% effort dia ni

[00:02:19.220 – 00:02:20.560] Hanya bagi result 20% je

[00:02:20.560 – 00:02:21.080] Dia macam

[00:02:21.080 – 00:02:22.860] Kau buat penat buat 80%

[00:02:22.860 – 00:02:23.980] Tapi result sikit

[00:02:23.980 – 00:02:25.400] Tapi yang kau buat sikit tu

[00:02:25.400 – 00:02:26.340] Itu yang result dia banyak

[00:02:26.340 – 00:02:26.860] Faham tak?

[00:02:27.060 – 00:02:28.580] Jadi kita tak nak buat terbalik

[00:02:28.580 – 00:02:29.700] Kita nak buat

[00:02:29.700 – 00:02:32.380] Yang 20% ni 80%

[00:02:32.380 – 00:02:34.400] Yang 80% ni buat 20%

[00:02:34.400 – 00:02:35.120] Haa macam itulah

[00:02:35.120 – 00:02:36.980] Sama lah juga macam promosi

[00:02:36.980 – 00:02:37.440] Okay

[00:02:37.440 – 00:02:38.740] Kita nak buat

[00:02:39.240 – 00:02:40.280] Promotional agency ni

[00:02:40.280 – 00:02:42.020] Kalau kita beria tekan-tekan-tekan promo

[00:02:42.020 – 00:02:43.460] Ni tak bagi result yang besar pun

[00:02:43.980 – 00:02:45.980] Kalau kita buat 80%

[00:02:46.660 – 00:02:47.640] Result yang dia bagi

[00:02:47.640 – 00:02:48.540] Hanyalah 20%

[00:02:48.540 – 00:02:49.320] Macam itulah hebat dia

[00:02:49.320 – 00:02:50.820] So kita nak kurangkan yang ni

[00:02:50.820 – 00:02:52.320] Kita buat yang ni sikit je

[00:02:52.900 – 00:02:53.380] Haa

[00:02:53.380 – 00:02:53.980] Buat sikit je

[00:02:54.800 – 00:02:56.380] Sebab dia kan tak bagi result yang besar

[00:02:56.380 – 00:02:58.700] Tapi yang bagi result yang besar yang ni

[00:02:58.700 – 00:02:59.320] Emosi

[00:02:59.320 – 00:03:01.020] Emosi ni kalau kita buat sikit

[00:03:01.020 – 00:03:02.300] Tak best lah

[00:03:02.300 – 00:03:03.460] Tak nampak lah kita

[00:03:04.260 – 00:03:04.820] Simpati

[00:03:04.820 – 00:03:05.660] Concern

[00:03:05.660 – 00:03:06.200] Friendly

[00:03:06.200 – 00:03:07.300] Kita kena nampak friendly

[00:03:07.300 – 00:03:08.980] Kita kena pain dengan perasaan

[00:03:08.980 – 00:03:11.080] Dan kita push 80%

[00:03:11.080 – 00:03:13.040] Ini yang bagi result yang besar

[00:03:13.040 – 00:03:14.100] Sebab kita kena ingat

[00:03:14.100 – 00:03:15.260] Kita kena ingat

[00:03:15.260 – 00:03:16.000] Saya buat kat sini

[00:03:16.000 – 00:03:17.140] Boleh salin

[00:03:17.960 – 00:03:18.520] People

[00:03:19.200 – 00:03:19.760] Buy

[00:03:21.440 – 00:03:22.000] Emotionally

[00:03:24.100 – 00:03:24.680] Then

[00:03:25.700 – 00:03:26.620] Justify logically

[00:03:29.760 – 00:03:30.500] Maksudnya apa?

[00:03:30.980 – 00:03:32.880] Orang membeli kerana emosi

[00:03:32.880 – 00:03:35.240] Orang tak pernah beli set tuat logik

[00:03:35.240 – 00:03:37.280] Kalau ikut logik dia takkan beli tau

[00:03:37.280 – 00:03:38.480] Contoh saya ambil simple

[00:03:38.480 – 00:03:39.240] Mak ayah parent

[00:03:39.240 – 00:03:41.160] Baju mak ayah parent ni

[00:03:41.160 – 00:03:42.780] Katalah kita tengah takde duit

[00:03:42.780 – 00:03:43.860] Kita takkan beli baju

[00:03:43.860 – 00:03:44.780] Untuk mak ayah sendiri

[00:03:44.780 – 00:03:46.880] Tapi kalau baju anak

[00:03:46.880 – 00:03:48.340] Wais cakap sikit je

[00:03:48.340 – 00:03:48.620] Bang

[00:03:48.620 – 00:03:50.620] Kesian baju anak kita kuih-koyak ni

[00:03:50.620 – 00:03:51.700] Aduh

[00:03:51.700 – 00:03:52.400] Sejuk dia

[00:03:52.400 – 00:03:53.360] Tidur pun sejuk

[00:03:53.360 – 00:03:54.200] Baju pun nipis

[00:03:54.200 – 00:03:54.760] Weh tak boleh

[00:03:54.760 – 00:03:56.400] Malam tu juga kita beli

[00:03:56.400 – 00:03:57.460] Pampers yang terbaik

[00:03:57.460 – 00:03:58.180] Baju yang terbaik

[00:03:58.180 – 00:03:59.480] Sebab kita beremosi

[00:03:59.480 – 00:04:00.460] Contoh ambil simple lah

[00:04:00.460 – 00:04:00.980] Beli laptop

[00:04:00.980 – 00:04:02.700] Lelaki kalau dia beli laptop

[00:04:02.700 – 00:04:03.540] Setahun

[00:04:03.540 – 00:04:04.600] Buat survey

[00:04:04.600 – 00:04:05.720] Sebab tu lah

[00:04:05.720 – 00:04:06.680] Ecod logic ni tak jadi

[00:04:06.680 – 00:04:07.760] Ecod logic ni memang

[00:04:07.760 – 00:04:08.540] Survey gila-gila

[00:04:08.540 – 00:04:09.320] Lepas tu

[00:04:09.320 – 00:04:10.020] Compare sana

[00:04:10.020 – 00:04:10.580] Compare sini

[00:04:10.580 – 00:04:11.380] Jangan ecod logic

[00:04:11.380 – 00:04:12.860] Kalau beli ecod logic

[00:04:12.860 – 00:04:14.240] Memang susah gila nak beli

[00:04:14.240 – 00:04:14.940] Sebab kita akan

[00:04:14.940 – 00:04:15.700] Compare features

[00:04:15.700 – 00:04:16.440] Compare harga

[00:04:16.440 – 00:04:17.160] Compare value

[00:04:17.160 – 00:04:18.400] Tapi bila kita

[00:04:18.400 – 00:04:19.300] Ah beli je lah

[00:04:19.300 – 00:04:20.120] Aku dah bengang lah

[00:04:20.120 – 00:04:20.880] Emosi betul ni

[00:04:20.880 – 00:04:21.760] Tengang beremosi ni

[00:04:21.760 – 00:04:22.580] Aku nak beli untuk apa

[00:04:22.580 – 00:04:23.760] Aku nak beli laptop

[00:04:23.760 – 00:04:24.320] Untuk anak aku

[00:04:24.320 – 00:04:25.400] Dah bagi yang terbaik je

[00:04:25.400 – 00:04:26.020] Kita pergi kedai

[00:04:26.020 – 00:04:27.060] Apa laptop terbaik

[00:04:27.060 – 00:04:27.540] Untuk anak saya

[00:04:27.540 – 00:04:28.700] Dah saya nak yang terbaik je

[00:04:28.700 – 00:04:28.980] Untuk dia

[00:04:28.980 – 00:04:29.540] Dah emotional

[00:04:30.360 – 00:04:31.060] Sebab tu

[00:04:31.060 – 00:04:31.980] People

[00:04:31.980 – 00:04:33.180] Buy emotionally

[00:04:33.980 – 00:04:34.860] Justify logically

[00:04:34.860 – 00:04:36.200] Lepas dia dah beli

[00:04:36.200 – 00:04:36.560] Emosi

[00:04:36.560 – 00:04:37.500] Lepas tu dia justify balik

[00:04:37.500 – 00:04:37.980] Tak apalah

[00:04:37.980 – 00:04:39.520] BMW kan bagus

[00:04:40.080 – 00:04:41.280] Padahal sebab brand je

[00:04:41.280 – 00:04:41.880] Tak apalah

[00:04:41.880 – 00:04:43.600] BMW ni safety

[00:04:44.340 – 00:04:44.860] Adalah

[00:04:44.860 – 00:04:46.320] Dia punya waranti 5 tahun

[00:04:46.320 – 00:04:47.080] Cek wah

[00:04:47.080 – 00:04:48.000] Padahal waktu

[00:04:48.000 – 00:04:48.760] Bermosi tu

[00:04:48.760 – 00:04:49.720] Wah kita yang dah

[00:04:49.720 – 00:04:51.180] Beria nak BMW tu

[00:04:51.180 – 00:04:51.660] Itu je

[00:04:51.660 – 00:04:52.700] Emosi dia simple je

[00:04:52.700 – 00:04:53.240] Sebab tu

[00:04:53.240 – 00:04:55.600] Kita duk fikir orang beli kereta ni sebab logik

[00:04:55.600 – 00:04:56.700] Tak, emotion je

[00:04:56.700 – 00:04:59.760] Sikit sentuh emosi dia, pop dia beli

[00:04:59.760 – 00:05:01.200] So that's why anda kena ingat

[00:05:01.200 – 00:05:03.980] Urgency ni adalah seni yang bukan senang nak buat

[00:05:03.980 – 00:05:05.140] Tapi kalau pandai main

[00:05:05.140 – 00:05:07.680] Kita tak naklah menipu, janganlah macam tu

[00:05:07.680 – 00:05:09.940] Beretika, sebab tu saya baik tahu

[00:05:10.640 – 00:05:11.920] Santai tapi sampai

[00:05:11.920 – 00:05:13.460] 6.5 per 10

[00:05:14.300 – 00:05:14.900] Dan

[00:05:14.900 – 00:05:17.860] Trust, 3 jenis trust

[00:05:18.600 – 00:05:19.680] Pertama kita ada

[00:05:19.680 – 00:05:21.800] Personal trust, personal trust ni adalah

[00:05:21.800 – 00:05:32.820] jual diri. Macam bunyi dia. Product trust, jual product. Brand trust, jual brand. Apa

[00:05:32.820 – 00:05:39.980] maksudnya? Janganlah jual diri tu tau. Ni analogy je. Jual diri ni maksudnya kita nampakkan

[00:05:39.980 – 00:05:45.460] diri kita trusted. Kita nampak trust. Orang percaya pada salesman. Itu ayat dia. Percaya

[00:05:45.460 – 00:05:51.400] pada salesman. Nombor dua, dia percaya tak pada produk? Oh sebab tu kita kena jual tiga-tiga

[00:05:51.400 – 00:05:53.060] Ada orang dia lupa

[00:05:53.060 – 00:05:54.400] Dia lupa nak jual dia tiga

[00:05:54.400 – 00:05:55.380] Dia jual salah satu je

[00:05:55.380 – 00:05:56.680] Dia jual produk, produk, produk, produk

[00:05:56.680 – 00:05:57.440] Brand, brand, brand

[00:05:57.440 – 00:05:59.160] Lepas tu customer kata

[00:05:59.160 – 00:06:01.000] Takpelah saya nak survey dululah

[00:06:01.000 – 00:06:03.220] Rupanya dia beli dengan sesmen sebelah

[00:06:03.220 – 00:06:04.540] Sebab dia tak percaya pada kita

[00:06:04.540 – 00:06:05.720] Sebab tu penting eh

[00:06:05.720 – 00:06:07.120] Untuk percaya pada sesmen

[00:06:07.120 – 00:06:08.780] Percaya pada produk

[00:06:09.340 – 00:06:10.620] Percaya pada brand

[00:06:11.400 – 00:06:12.960] Ada tiga kepercayaan

[00:06:12.960 – 00:06:14.500] Rukun iman sebelum membeli

[00:06:14.500 – 00:06:14.960] Orang kata

[00:06:14.960 – 00:06:17.500] So mestilah kena percaya, percaya, percaya

[00:06:17.500 – 00:06:18.540] Kalau tak percaya

[00:06:19.220 – 00:06:20.880] Maka tak dapatlah dia nak

[00:06:20.880 – 00:06:22.000] Transfer duit tu

[00:06:22.000 – 00:06:23.240] Sebab risiko ni

[00:06:23.240 – 00:06:23.940] Nak lawan dia

[00:06:24.800 – 00:06:25.360] Dia

[00:06:25.360 – 00:06:26.680] Kenapa kita ada

[00:06:26.680 – 00:06:27.420] Konsep trust ni

[00:06:27.420 – 00:06:27.860] Sebab

[00:06:27.860 – 00:06:28.560] Price

[00:06:28.560 – 00:06:29.400] Equal

[00:06:29.400 – 00:06:29.820] Risk

[00:06:30.460 – 00:06:32.120] So apa lawan dia

[00:06:32.120 – 00:06:34.380] Dia punya solution dia adalah

[00:06:35.780 – 00:06:36.340] Trust

[00:06:37.440 – 00:06:38.000] Trust

[00:06:39.000 – 00:06:39.900] Trust ni

[00:06:39.900 – 00:06:41.020] Dia perlukan time

[00:06:41.020 – 00:06:41.900] Perlukan masa

[00:06:41.900 – 00:06:43.340] Kalau kita ambillah

[00:06:43.340 – 00:06:44.920] Kawan sekolah kita yang dah kena 10 tahun

[00:06:44.920 – 00:06:45.920] Confirm kita percaya dengan dia

[00:06:45.920 – 00:06:46.800] Dah kena 10 tahun

[00:06:46.800 – 00:06:47.840] So nak tak nak

[00:06:47.840 – 00:06:49.260] Kita kena spend banyak masa

[00:06:49.260 – 00:06:50.340] Whatsapp dia dulu

[00:06:50.340 – 00:06:51.500] Call dulu jumpa

[00:06:51.500 – 00:06:52.700] Sebab ni barang mahal

[00:06:52.700 – 00:06:54.660] Semakin tinggi harga

[00:06:55.500 – 00:06:56.800] Semakin tinggi risiko

[00:06:56.800 – 00:06:59.220] Maka semakin tinggi trust

[00:06:59.220 – 00:07:01.180] Dan semakin lama masa kita kena spend

[00:07:01.180 – 00:07:02.340] Untuk bina trust tersebut

[00:07:02.340 – 00:07:04.100] Dan trust tu pun jangan main

[00:07:04.100 – 00:07:04.960] Bina produk je

[00:07:04.960 – 00:07:06.300] Dia macam ni tau eh

[00:07:06.300 – 00:07:07.300] Saya tunjuk balik

[00:07:07.300 – 00:07:08.660] Katalah barang murah

[00:07:09.320 – 00:07:11.180] Kita ambil zoom out sikit lah

[00:07:11.860 – 00:07:12.880] Barang murah

[00:07:12.880 – 00:07:13.880] Harga RM10

[00:07:13.880 – 00:07:15.380] Ni tak payahlah beria sangat

[00:07:15.380 – 00:07:15.920] Bersilat

[00:07:15.920 – 00:07:17.320] Nak build trust sangat

[00:07:17.320 – 00:07:18.060] Biasa-biasa je

[00:07:18.060 – 00:07:20.080] Tapi bila barang tu dah start harga

[00:07:20.080 – 00:07:20.620] Seratus

[00:07:20.620 – 00:07:21.620] Harga seribu

[00:07:21.620 – 00:07:23.400] Dekat sini kita dah kena bersilat

[00:07:23.400 – 00:07:24.160] Lagi-lagi kalau harga

[00:07:24.160 – 00:07:25.100] Sepuluh ribu dah kat atas

[00:07:25.100 – 00:07:26.500] Trust yang kita nak kena

[00:07:26.500 – 00:07:27.380] Bina ni guys

[00:07:28.120 – 00:07:28.880] Lagilah lama

[00:07:28.880 – 00:07:29.500] Mana tadi

[00:07:29.500 – 00:07:31.200] Trust yang kita nak bina ni

[00:07:31.200 – 00:07:31.900] Lagilah lama

[00:07:31.900 – 00:07:32.860] Dia lagi betul-betul tengok

[00:07:32.860 – 00:07:34.040] Siapa siasman ni

[00:07:34.040 – 00:07:35.160] Barang murah

[00:07:35.160 – 00:07:35.920] Dia tak kisah sangat tau

[00:07:35.920 – 00:07:36.800] Sebab barang murah

[00:07:36.800 – 00:07:37.360] Seratus

[00:07:37.360 – 00:07:37.900] Dua ratus

[00:07:37.900 – 00:07:38.420] Lima ratus

[00:07:38.420 – 00:07:39.340] Boleh lah

[00:07:39.340 – 00:07:40.180] Risiko rendah

[00:07:40.180 – 00:07:41.300] Barang mahal

[00:07:41.300 – 00:07:42.060] Yang harga ribu-ribu ni

[00:07:42.060 – 00:07:42.980] Dia dah tengok tiga-tiga

[00:07:42.980 – 00:07:44.580] Barang kecil pun sama juga

[00:07:44.580 – 00:07:45.500] Dia tengok tiga-tiga juga

[00:07:45.500 – 00:07:46.840] Tapi dia tak terlampau

[00:07:47.340 – 00:07:48.040] Over sangat

[00:07:48.700 – 00:07:49.440] Okay next

[00:07:49.440 – 00:07:51.560] Kita ada high quality leads

[00:07:51.560 – 00:07:52.400] Okay

[00:07:52.400 – 00:07:53.020] Ada juga

[00:07:53.020 – 00:07:54.280] Seter-seretan situasi

[00:07:54.280 – 00:07:55.480] Team sale complain

[00:07:55.480 – 00:07:56.420] Dia kata

[00:07:57.240 – 00:07:58.740] Leads tak quality lah

[00:07:58.740 – 00:07:59.040] Bos

[00:07:59.040 – 00:07:59.720] Pernah tak

[00:07:59.720 – 00:08:01.100] Ada team sale complain macam tu

[00:08:01.100 – 00:08:01.560] Dia kata

[00:08:01.560 – 00:08:02.440] Bos

[00:08:03.380 – 00:08:05.220] Leads tak quality

[00:08:05.220 – 00:08:06.940] Kena sidai

[00:08:06.940 – 00:08:08.640] Tak tahulah

[00:08:08.640 – 00:08:09.580] Cepat tak respond

[00:08:09.580 – 00:08:10.880] Dan benda ni memang betul

[00:08:10.880 – 00:08:11.800] Memang sebenarnya ada

[00:08:11.800 – 00:08:13.140] Ada reason dia

[00:08:13.140 – 00:08:14.140] Sebab

[00:08:14.140 – 00:08:15.640] Kenapa leads tak quality

[00:08:15.640 – 00:08:16.360] Rupanya

[00:08:16.360 – 00:08:17.380] Iklan

[00:08:17.380 – 00:08:18.600] Dia tak letak harga

[00:08:18.600 – 00:08:20.900] So iklan ni ada dua benda wajib letak

[00:08:20.900 – 00:08:21.740] Saya merahkan eh

[00:08:21.740 – 00:08:23.340] Kalau anda nak ikut saya boleh ikut

[00:08:23.340 – 00:08:25.300] Kalau nak tambah boleh tambah guna wording sendiri

[00:08:25.300 – 00:08:27.280] Tak perlu ikut saya 100% pun

[00:08:27.280 – 00:08:29.480] Rasa penting buat tak penting tengok je lah

[00:08:29.480 – 00:08:30.620] Tapi buka dokumen

[00:08:30.620 – 00:08:32.160] Ni saya tolong merahkan

[00:08:32.160 – 00:08:33.580] Bagi saya ni adalah benda-benda penting

[00:08:33.580 – 00:08:35.000] Kalau anda nak ikut boleh ikut terus

[00:08:36.200 – 00:08:38.080] Ada dua benda lah bagi saya yang sangat penting

[00:08:38.080 – 00:08:39.440] Pertama adalah harga

[00:08:39.440 – 00:08:40.840] Wajib letak harga

[00:08:40.840 – 00:08:42.820] Tulis je bermula berapa

[00:08:42.820 – 00:08:43.480] Tulis je

[00:08:44.160 – 00:08:45.240] Contohnya harga eh

[00:08:45.240 – 00:08:46.660] Saya bantai lah sini

[00:08:46.660 – 00:08:47.580] Kita buat lah

[00:08:51.000 – 00:08:53.460] Bermula RM5,500

[00:08:54.480 – 00:08:55.640] Untuk package

[00:08:55.640 – 00:08:57.360] Blah-blah-blah

[00:08:57.360 – 00:08:58.120] Macam itulah

[00:08:58.120 – 00:08:59.620] So kita buatlah bermula

[00:08:59.620 – 00:09:00.140] Janganlah

[00:09:00.140 – 00:09:01.980] Oh saya ni banyak harga tuan

[00:09:01.980 – 00:09:03.460] Tak apalah ambillah yang paling murah

[00:09:03.460 – 00:09:03.900] Berapa

[00:09:03.900 – 00:09:07.680] Contohnya treatment starting from RM300

[00:09:07.680 – 00:09:08.600] Boleh je

[00:09:08.600 – 00:09:09.660] Yang penting-penting kepala

[00:09:09.660 – 00:09:10.780] Yang penting kena ada harga

[00:09:10.780 – 00:09:13.340] Kena ada harga untuk set benchmark

[00:09:13.340 – 00:09:14.680] Untuk set standard

[00:09:14.680 – 00:09:17.100] Sebab kita tak nak customer yang datang tu

[00:09:17.100 – 00:09:19.700] dan customer yang tak mampu bayar.

[00:09:20.480 – 00:09:21.480] Kita tak nak

[00:09:22.720 – 00:09:24.540] jangan ada customer terkejut.

[00:09:26.160 – 00:09:28.660] Customer yang terkejut dengan harga.

[00:09:28.800 – 00:09:29.900] Itu saya paling benci.

[00:09:30.460 – 00:09:31.720] Contohnya, kita set appointment.

[00:09:32.020 – 00:09:33.020] Kita pun tak beritahu harga.

[00:09:33.160 – 00:09:33.920] Biasalah salesman,

[00:09:33.960 – 00:09:35.080] dia tak nak terkejut dengan customer.

[00:09:35.480 – 00:09:36.820] Dia takut customer tu tak berminat.

[00:09:37.380 – 00:09:38.560] Padahal itulah benda paling bodoh.

[00:09:38.900 – 00:09:40.480] Kita kena buka harga terus.

[00:09:40.660 – 00:09:41.180] Contohnya,

[00:09:41.280 – 00:09:42.020] saya nak set appointment

[00:09:42.020 – 00:09:43.100] untuk jual satu produk ni.

[00:09:43.380 – 00:09:44.500] Sebelum saya set appointment,

[00:09:44.640 – 00:09:45.500] saya dah teaser harga.

[00:09:45.640 – 00:09:46.280] Okey, baik puan.

[00:09:46.280 – 00:09:48.140] Harga dia bermula RM3600

[00:09:48.140 – 00:09:48.720] Tapi tak apa

[00:09:48.720 – 00:09:49.980] Nanti waktu jumpa

[00:09:49.980 – 00:09:50.540] Saya akan bincang

[00:09:50.540 – 00:09:52.040] Saya akan explain lebih detail lah kan

[00:09:52.040 – 00:09:52.980] At least tuan faham dulu

[00:09:52.980 – 00:09:54.220] Kalau tak sesuai

[00:09:54.220 – 00:09:55.300] Saya kata tak sesuai nanti

[00:09:55.300 – 00:09:56.360] Sebab saya pun tak nak

[00:09:56.360 – 00:09:57.640] Tuan buat kedua sama kejut

[00:09:57.640 – 00:09:58.140] Jadi

[00:09:58.140 – 00:10:00.080] Kita dah buka harga sikit lah

[00:10:00.080 – 00:10:00.600] Contohnya

[00:10:00.600 – 00:10:02.120] So bila kita dah buka harga

[00:10:02.120 – 00:10:03.300] Customer pun dah tak terkejut

[00:10:03.300 – 00:10:04.220] Dan dalam kebelotak dia

[00:10:04.220 – 00:10:04.940] Oh RM3,500

[00:10:04.940 – 00:10:06.360] Okay ke untuk package ni

[00:10:06.360 – 00:10:07.300] Takpelah jumpa dululah

[00:10:07.300 – 00:10:08.780] So bila dia jumpa tu

[00:10:08.780 – 00:10:10.440] Bukan dia nak survey-survey

[00:10:10.440 – 00:10:11.820] Jumpa tu untuk

[00:10:11.820 – 00:10:12.980] Decision making

[00:10:12.980 – 00:10:14.020] Itu yang kita nak

[00:10:14.020 – 00:10:14.860] Sebab tu

[00:10:14.860 – 00:10:15.900] Wajib letak harga

[00:10:15.900 – 00:10:17.440] Dan wajib letak proof

[00:10:17.440 – 00:10:18.960] Testimoni semua wajib masukkan

[00:10:18.960 – 00:10:20.360] Contoh copywriting

[00:10:20.360 – 00:10:23.040] Jangan pendek-pendek

[00:10:24.100 – 00:10:25.380] Copywriting kena panjang

[00:10:25.380 – 00:10:26.380] Kena ada harga

[00:10:26.380 – 00:10:28.000] Copywriting iklan kita

[00:10:28.000 – 00:10:28.660] Dan video

[00:10:28.660 – 00:10:29.360] Janganlah tak

[00:10:29.360 – 00:10:30.600] So jangan buat video pendek

[00:10:30.600 – 00:10:31.700] 15 saat, 30 saat

[00:10:31.700 – 00:10:32.320] Aduh

[00:10:32.320 – 00:10:33.640] Buatlah panjang sikit

[00:10:33.640 – 00:10:35.020] Seminat lebih, 2 minit

[00:10:35.020 – 00:10:35.980] Takpe, chill

[00:10:35.980 – 00:10:38.480] Video ni memanglah tak semua orang tengok

[00:10:38.480 – 00:10:40.180] Tapi 10% yang stay tu

[00:10:40.180 – 00:10:41.260] Itulah list yang kualiti

[00:10:41.260 – 00:10:41.880] Sebab tu

[00:10:41.880 – 00:10:43.420] Antara benda-benda

[00:10:43.420 – 00:10:44.260] Bagi saya lah

[00:10:44.260 – 00:10:45.280] Kesilapan marketer

[00:10:45.280 – 00:10:46.620] Dia suka buat copywriting pendek

[00:10:46.620 – 00:10:47.760] Bagi dia orang tak baca

[00:10:47.760 – 00:10:48.200] Salah

[00:10:48.200 – 00:10:49.940] Customer yang serius akan baca

[00:10:49.940 – 00:10:50.560] Nombor satu

[00:10:50.560 – 00:10:51.860] Oh video kena pendek

[00:10:51.860 – 00:10:52.720] Biar orang tengok semua

[00:10:52.720 – 00:10:53.340] Salah

[00:10:53.340 – 00:10:55.400] Customer yang betul akan tengok video yang panjang

[00:10:55.400 – 00:10:57.540] Sebab mana-mana orang yang tak sabar

[00:10:57.540 – 00:10:58.200] Dia tekan je

[00:10:58.200 – 00:11:00.720] Customer ni ada banyak jenis kepala otak

[00:11:00.720 – 00:11:01.740] Ada otak hijau

[00:11:01.740 – 00:11:02.320] Otak biru

[00:11:02.320 – 00:11:02.900] Otak merah

[00:11:02.900 – 00:11:03.820] Ada yang critical

[00:11:03.820 – 00:11:05.060] Ada yang high risk

[00:11:05.060 – 00:11:05.540] Taker

[00:11:05.540 – 00:11:07.980] Ada yang dia suka emosi

[00:11:07.980 – 00:11:09.500] So ada je customer

[00:11:09.500 – 00:11:10.940] Yang memang sangat-sangat critical

[00:11:10.940 – 00:11:11.920] Dia tengok sampai habis

[00:11:11.920 – 00:11:13.000] Dia patah balik ke iklan

[00:11:13.000 – 00:11:13.500] Tengok balik

[00:11:13.500 – 00:11:14.140] Dia patah balik

[00:11:14.140 – 00:11:15.120] So kita memang

[00:11:15.120 – 00:11:16.840] Buat video tu kalau boleh panjang sikit lah

[00:11:16.840 – 00:11:17.720] Especially untuk iklan

[00:11:17.720 – 00:11:20.460] Biarlah lebih 2 minit 3 minit macam tu lah

[00:11:20.460 – 00:11:21.220] Dalam range tu lah

[00:11:21.220 – 00:11:23.160] Takde last minute 60 saat

[00:11:23.160 – 00:11:24.480] Ataupun 30 saat

[00:11:24.480 – 00:11:26.280] Dia kata oh wajib video 30 saat

[00:11:26.280 – 00:11:26.860] Uish tak boleh

[00:11:26.860 – 00:11:28.380] So that's why

[00:11:28.380 – 00:11:31.600] Kena hasilkan kualiti iklan

[00:11:31.600 – 00:11:33.460] Dengan kualiti iklan

[00:11:34.400 – 00:11:37.160] Iklan yang berkualiti

[00:11:38.700 – 00:11:42.140] Akan hasilkan leads yang berkualiti

[00:11:42.820 – 00:11:44.060] Selain cerita macam ni lah

[00:11:44.060 – 00:12:13.040] Iklan yang baik untuk customer yang baik. Eh, salah. Iklan yang baik untuk team sale yang baik. Iklan cerminan leads. So, janganlah buat iklan jenis yang hype hype, clickbait. Jangan buat clickbait, clickbait. Kita nak buat clickbait. Dia ada dua beza eh. Clickbait maksudnya orang click sebab dia tertipu versus clickbait. Clickbait ni pula orang click memang dah ada rasa nak beli. Dia dah tengok dekat iklan pun ada harga, ada testimoni, ada bukti. Jadi, dia masuk tu dalam keadaan memang dah ada niat membeli.

[00:12:13.040 – 00:12:14.000] Dia dah ada

[00:12:14.000 – 00:12:15.200] Buying intent

[00:12:15.200 – 00:12:16.380] Kita panggil

[00:12:16.380 – 00:12:17.420] Buying intent

[00:12:18.580 – 00:12:19.860] Kalau clickbait ni

[00:12:19.860 – 00:12:20.960] Dia masuk dalam keadaan apa?

[00:12:21.160 – 00:12:22.000] Curiosity je

[00:12:22.000 – 00:12:22.880] Tu je

[00:12:22.880 – 00:12:23.540] Dia macam just

[00:12:23.540 – 00:12:24.160] Apa benda ni?

[00:12:24.700 – 00:12:25.340] Scammer ke?

[00:12:25.460 – 00:12:25.980] Haa

[00:12:25.980 – 00:12:26.460] Try tekan

[00:12:26.460 – 00:12:27.240] Haa macam tu

[00:12:27.240 – 00:12:28.280] Okay last

[00:12:28.280 – 00:12:29.980] Untuk jumlah list ni pun

[00:12:29.980 – 00:12:30.760] Kita ada optimum

[00:12:30.760 – 00:12:32.000] Jangan bagi list banyak sangat

[00:12:32.000 – 00:12:32.640] Bagi team sale

[00:12:32.640 – 00:12:33.320] Bayangkan lah

[00:12:33.320 – 00:12:34.580] Kalau barang kita harga 100

[00:12:34.580 – 00:12:36.460] Mungkin list yang kita nak bagi

[00:12:36.460 – 00:12:38.120] Mungkin 100 plus minus

[00:12:38.120 – 00:12:38.980] Lebih kurang lah

[00:12:38.980 – 00:12:39.800] Sehari

[00:12:40.420 – 00:12:41.900] Kalau barang kita 1000

[00:12:41.900 – 00:12:42.960] Mungkin kita boleh bagi

[00:12:43.580 – 00:12:44.660] Barang atau servis

[00:12:44.660 – 00:12:45.500] Bila kata barang ni

[00:12:45.500 – 00:12:46.600] Maksudnya produk atau servis

[00:12:46.600 – 00:12:48.200] Kalau RM1,000

[00:12:48.200 – 00:12:49.220] Produk atau servis

[00:12:49.220 – 00:12:50.020] Boleh pergi RM40

[00:12:50.020 – 00:12:51.680] Plus minus sehari

[00:12:51.680 – 00:12:52.780] Lagi mahal

[00:12:52.780 – 00:12:53.360] Lagi kurang

[00:12:53.360 – 00:12:54.120] Mungkin RM30

[00:12:54.120 – 00:12:55.340] Lagi mahal lagi

[00:12:55.340 – 00:12:56.300] Barang RM30,000

[00:12:56.300 – 00:12:57.280] Ke RM100,000

[00:12:57.280 – 00:12:58.180] Ke RM1,000,000

[00:12:58.640 – 00:12:59.700] Mungkin RM20,000

[00:12:59.700 – 00:13:00.440] Barang lagi mahal

[00:13:00.440 – 00:13:01.280] Mungkin RM10,000

[00:13:01.280 – 00:13:02.580] Konsep dia macam tu

[00:13:02.580 – 00:13:03.260] Kenapa?

[00:13:03.480 – 00:13:04.040] Sebab

[00:13:05.400 – 00:13:06.000] Lebih

[00:13:06.780 – 00:13:07.380] Mahal

[00:13:07.380 – 00:13:08.380] Harga

[00:13:08.380 – 00:13:09.520] Barang

[00:13:10.420 – 00:13:11.020] Lebih

[00:13:11.820 – 00:13:12.420] Personal

[00:13:13.200 – 00:13:13.600] personalize

[00:13:14.600 – 00:13:15.000] layanan

[00:13:17.400 – 00:13:18.480] ataupun teknik closing

[00:13:19.080 – 00:13:20.720] closing kita kena lebih personalize

[00:13:20.720 – 00:13:22.840] kita kena layan dia macam doktor pakar

[00:13:22.840 – 00:13:24.800] doktor pakar yang layan

[00:13:24.800 – 00:13:25.760] satu-satu sebab

[00:13:26.280 – 00:13:27.620] barang murah tak apa guys

[00:13:27.620 – 00:13:30.200] sub-sub-soy macam tu je touch and go touch and go

[00:13:30.200 – 00:13:31.940] pop-pop close, pop-pop close, pop-pop close

[00:13:31.940 – 00:13:34.220] satu hari close, yang ni oh bersilap kat 2-3 hari

[00:13:34.220 – 00:13:36.300] sebab tu kena kurang kan, oh yang ni lama

[00:13:36.300 – 00:13:38.220] pula bersilap dia seminggu, oh yang ni lagi

[00:13:38.220 – 00:13:40.520] lama sebulan, sebab tu jangan over supply

[00:13:40.520 – 00:13:42.800] Tim sale kadang-kadang ataupun boss

[00:13:42.800 – 00:13:44.660] Ataupun sales manager dia buat satu kesilapan

[00:13:44.660 – 00:13:46.960] Dia ingat bagi leads banyak bagus

[00:13:46.960 – 00:13:47.500] Salah

[00:13:47.500 – 00:13:50.040] Bila kita bagi leads yang terlampau banyak

[00:13:50.040 – 00:13:52.200] Dia dah jadi law of diminished return

[00:13:53.380 – 00:13:54.580] Law of

[00:13:55.280 – 00:13:56.340] Diminished return

[00:13:56.340 – 00:13:58.600] Maksudnya kita dah push beyond

[00:13:58.600 – 00:13:59.980] Daripada optimum

[00:13:59.980 – 00:14:00.800] Contoh macam ni

[00:14:01.580 – 00:14:03.520] Mula-mula iklan perform

[00:14:03.520 – 00:14:05.260] Leads tambah-tambah leads

[00:14:05.260 – 00:14:06.840] Sale naik, sale naik, sale naik, sale naik

[00:14:06.840 – 00:14:07.840] Eh kat sini tambah lead

[00:14:07.840 – 00:14:09.980] Bila tambah lead asal tim sale tak perform

[00:14:09.980 – 00:14:10.960] Tambah lagi lead

[00:14:10.960 – 00:14:11.880] Eh team sale lagi tak perform

[00:14:11.880 – 00:14:12.580] Tambah lagi lead

[00:14:12.580 – 00:14:14.360] Eh lah lagi semua tak perform

[00:14:14.360 – 00:14:14.780] Kenapa

[00:14:14.780 – 00:14:15.940] Team kita burn out

[00:14:15.940 – 00:14:18.100] Kita ingat dengan tambah kuantiti

[00:14:18.100 – 00:14:19.520] Kita naikkan kualiti

[00:14:19.520 – 00:14:20.440] Kualiti dah drop

[00:14:20.440 – 00:14:22.280] Dia memang research ni

[00:14:22.280 – 00:14:22.920] Dia ada

[00:14:22.920 – 00:14:25.000] Adding another quote isn't helping

[00:14:25.000 – 00:14:25.900] Macam tu lah

[00:14:25.900 – 00:14:26.980] Kita ingat kan

[00:14:26.980 – 00:14:28.140] Tambah lagi leads

[00:14:28.140 – 00:14:30.060] Menghasilkan banyak sale

[00:14:30.060 – 00:14:31.240] Tambah lagi leads

[00:14:31.240 – 00:14:32.120] Lagi kurang sale

[00:14:32.120 – 00:14:32.580] Kenapa

[00:14:32.580 – 00:14:34.060] Tambah lagi leads

[00:14:34.060 – 00:14:35.700] Kita akan tambahkan cost ads

[00:14:35.700 – 00:14:37.280] Tambahkan cost iklan

[00:14:37.280 – 00:14:38.200] Cost dah naik

[00:14:38.200 – 00:14:39.720] Team sale pula

[00:14:39.720 – 00:14:40.220] Burn out

[00:14:40.220 – 00:14:41.740] Customer yang patutnya

[00:14:41.740 – 00:14:42.620] Dia boleh layan

[00:14:42.620 – 00:14:44.460] Bagi layanan yang berkualiti

[00:14:44.460 – 00:14:45.680] Yang personalize

[00:14:45.680 – 00:14:47.140] Dia terpaksa buku rata

[00:14:47.140 – 00:14:48.480] Tiba-tiba kita supply

[00:14:48.480 – 00:14:49.620] Kat dia 100 lit sehari

[00:14:49.620 – 00:14:50.180] Contohnya

[00:14:50.180 – 00:14:51.340] Untuk barang harga 100 ribu

[00:14:51.340 – 00:14:52.060] Haa mampus

[00:14:52.060 – 00:14:53.480] Dia memang touch and go je lah

[00:14:53.480 – 00:14:53.880] Semua orang

[00:14:53.880 – 00:14:55.200] Padahal ada customer dari syurga

[00:14:55.200 – 00:14:55.700] Yang whatsapp

[00:14:55.700 – 00:14:57.460] Dia layan semua customer tu sama je

[00:14:57.460 – 00:14:58.560] Sebab tak cukup tangan

[00:14:58.560 – 00:14:59.780] Tak-tak-tak-tak-tak-tak-tak

[00:15:00.680 – 00:15:02.060] Itu pun satu masalah juga

[00:15:02.060 – 00:15:04.140] Dan boleh consider lah

[00:15:04.140 – 00:15:05.440] Untuk satu heart of iklan

[00:15:05.440 – 00:15:06.880] So that team sale ada

[00:15:06.880 – 00:15:08.440] Ada cuti

[00:15:09.660 – 00:15:11.180] Ini idea lah

[00:15:11.180 – 00:15:11.640] Idea

[00:15:11.640 – 00:15:13.120] Off

[00:15:13.120 – 00:15:14.300] Iklan

[00:15:14.300 – 00:15:15.480] Untuk

[00:15:15.480 – 00:15:16.800] Team sales

[00:15:16.800 – 00:15:17.960] Sempat

[00:15:17.960 – 00:15:19.260] Follow up

[00:15:19.260 – 00:15:20.660] Okay

[00:15:20.660 – 00:15:22.360] Antara yang saya suka adalah

[00:15:22.360 – 00:15:23.280] Off Sabtu Ahad

[00:15:23.280 – 00:15:24.500] Mungkin off

[00:15:24.500 – 00:15:25.740] Sabtu Ahad

[00:15:25.740 – 00:15:27.220] Biarlah team sale berehat

[00:15:27.220 – 00:15:28.400] Masuk ofis Isnin

[00:15:28.400 – 00:15:29.320] Barulah kita dah

[00:15:29.320 – 00:15:30.160] As balik

[00:15:30.160 – 00:15:31.500] Itu pun boleh cadangkan

[00:15:31.500 – 00:15:32.120] Kepada bos

[00:15:32.120 – 00:15:33.260] Ataupun

[00:15:33.260 – 00:15:34.040] Off

[00:15:34.040 – 00:15:34.940] Hari Rabu

[00:15:34.940 – 00:15:36.460] So Rabu ni

[00:15:36.460 – 00:15:37.380] Kita buat

[00:15:37.380 – 00:15:38.720] Rabu equal

[00:15:38.720 – 00:15:40.500] Hari follow up

[00:15:40.500 – 00:15:41.540] Ok

[00:15:41.540 – 00:15:42.840] Tapi kalau nak buat benda ni

[00:15:42.840 – 00:15:43.700] Pastikan perform lah

[00:15:43.700 – 00:15:44.680] Ini bos dah buat

[00:15:44.680 – 00:15:45.740] Lagi seal drop

[00:15:45.740 – 00:15:46.500] Kita tak payah

[00:15:46.500 – 00:15:47.500] Kita run dalam ads macam tu

[00:15:47.500 – 00:15:49.140] Tapi kalau ini pun

[00:15:49.140 – 00:15:49.740] Boleh consider

[00:15:49.740 – 00:15:51.140] Sebab kita panggil

[00:15:51.140 – 00:15:51.860] Rest day

[00:15:51.860 – 00:15:53.220] Kita tak nak burn out

[00:15:53.220 – 00:15:54.500] Burn out is real

[00:15:55.260 – 00:15:57.080] Burn out ni dalam team seal

[00:15:57.080 – 00:15:58.380] Adalah benda yang real

[00:15:58.380 – 00:16:00.060] Kita kena jaga energy

[00:16:00.060 – 00:16:01.000] Pastikan kita

[00:16:01.000 – 00:16:03.040] Jaga energy

[00:16:03.040 – 00:16:04.220] Kalau lapar

[00:16:04.220 – 00:16:04.880] Makan dulu

[00:16:04.880 – 00:16:06.060] Jangan replay whatsapp tu

[00:16:06.060 – 00:16:07.360] Makan dulu dah kenyang baru

[00:16:07.920 – 00:16:08.560] Selama je

[00:16:08.560 – 00:16:10.300] Ini nak reply laju sangat

[00:16:10.300 – 00:16:11.400] Tapi energy tak jaga

[00:16:11.400 – 00:16:12.260] So kena hati-hati

[00:16:12.260 – 00:16:13.980] Kita jumpa dalam video yang seterusnya