Productize Your Service Source: https://coachadib.com/module/6ac0406091312412ad203c14 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.370 – 00:00:29.930] Productkan Service anda. Ini saya dah terajar pula tadi. Aduhai. Service menang pada product. Product menang pada service. Ini sebenarnya saya dah terajar tadi. Saya dah tereksplain dua kali. Tolong tengok video yang sebelumnya tadi. Tapi saya cerita macam inilah. Product ni semua sama je. Yang penting adalah service. Fokus kepada during before sale punya service iaitu konten-konten ke apa semua before sale. [00:00:29.930 – 00:00:31.330] During sales service [00:00:31.330 – 00:00:32.350] Semasa dia membeli tu [00:00:32.350 – 00:00:32.830] Macam mana kita [00:00:32.830 – 00:00:33.970] Okay TV ni ni [00:00:33.970 – 00:00:35.270] Kita service dia semasa [00:00:35.270 – 00:00:36.350] Before biasanya [00:00:36.350 – 00:00:37.290] Sebelum waktu dia tengah [00:00:37.290 – 00:00:38.110] Cari-cari content [00:00:38.110 – 00:00:38.850] Blog, artikel [00:00:38.850 – 00:00:39.890] Kita ada guideline untuk dia [00:00:39.890 – 00:00:41.150] During masa dia tengah [00:00:41.150 – 00:00:41.650] Engage kita [00:00:41.650 – 00:00:42.790] After lepas dia beli [00:00:42.790 – 00:00:43.770] Macam mana kita service [00:00:43.770 – 00:00:44.390] Daripada beli [00:00:44.390 – 00:00:45.490] Itulah keunikan [00:00:45.490 – 00:00:46.350] Product [00:00:46.350 – 00:00:47.370] Pada service [00:00:47.370 – 00:00:49.110] Product menang [00:00:49.110 – 00:00:49.670] Bila berjaya [00:00:49.670 – 00:00:50.410] Dia serviskan [00:00:50.410 – 00:00:51.750] Maksudnya kita [00:00:51.750 – 00:00:52.830] Jual service [00:00:52.830 – 00:00:53.570] Kita nampakkan [00:00:53.570 – 00:00:54.450] Keunikan pada service [00:00:54.450 – 00:00:55.630] Kita anggap kita [00:00:55.630 – 00:00:56.210] Macam tengah buatkan [00:00:56.210 – 00:00:56.550] Pada service [00:00:56.550 – 00:00:57.430] Kalau kita jual product [00:00:57.430 – 00:00:58.410] Tapi [00:00:58.410 – 00:00:59.830] Owner service [00:00:59.830 – 00:01:01.910] pula kena memprodukkan [00:01:01.910 – 00:01:03.650] service dia. Dia kena anggap [00:01:03.650 – 00:01:05.030] aku tengah jual produk ni, bukan jual service. [00:01:05.350 – 00:01:07.450] Aku nak templatekan benda ni so that team aku senang sikit. [00:01:08.510 – 00:01:09.790] Kita nak scope yang sama [00:01:09.790 – 00:01:11.570] senang nak ni, output pun ada limit [00:01:11.570 – 00:01:13.590] senang lah. Kita nak productize. [00:01:14.290 – 00:01:15.590] Kita nak produkkan service [00:01:15.590 – 00:01:17.430] kita. Kalau product pula kita nak [00:01:17.430 – 00:01:19.450] add service layer lah. Nak add service lah eh. [00:01:19.530 – 00:01:21.450] Macam tu. So before, during, after [00:01:21.450 – 00:01:23.330] sale. Inilah dia. Educate, assessment. [00:01:24.030 – 00:01:25.710] Ni saya dah ter-explain tadi eh. Boleh fahamkan [00:01:25.710 – 00:01:27.290] tadi. Okay next pula [00:01:27.290 – 00:01:29.130] marketing agency dari custom template. Okay. [00:01:29.130 – 00:01:30.810] sebelum kita buat apa-apa je [00:01:30.810 – 00:01:31.670] oh sekarang tak [00:01:31.670 – 00:01:32.870] kita buat 12 video monthly [00:01:32.870 – 00:01:33.170] dah [00:01:33.170 – 00:01:34.650] kita template kan [00:01:34.650 – 00:01:36.350] kami hanya buat 12 video je monthly tuan [00:01:36.350 – 00:01:37.050] harga berapa eh [00:01:37.050 – 00:01:37.790] harga RM800 [00:01:39.050 – 00:01:39.530] ok [00:01:39.530 – 00:01:40.550] 12 tu je [00:01:42.380 – 00:01:43.720] bayar sekarang add-on nanti [00:01:43.720 – 00:01:45.460] kita nak simplifikan je package kita [00:01:45.460 – 00:01:46.200] ada add-on [00:01:46.200 – 00:01:47.200] saya to be honest [00:01:47.200 – 00:01:48.460] add-on pun saya tak suka sangat [00:01:48.460 – 00:01:49.700] sebab saya tak nak [00:01:49.700 – 00:01:50.260] saya [00:01:50.260 – 00:01:51.120] macam ni lah [00:01:51.120 – 00:01:52.480] kalau nak add-on ambil 2 package [00:01:52.480 – 00:01:53.380] kan senang [00:01:53.380 – 00:01:55.460] sebab tu VSM ni tak ada option [00:01:55.460 – 00:01:57.680] no option is the best option [00:01:59.060 – 00:02:00.620] Saya ada seorang team sale [00:02:00.620 – 00:02:01.400] Macam mana ya [00:02:01.400 – 00:02:02.060] Ada discount tak [00:02:02.060 – 00:02:02.960] Seribu setengah [00:02:03.440 – 00:02:04.520] Maksudnya tuan tak sesuai [00:02:04.520 – 00:02:04.920] Untuk ambil [00:02:04.920 – 00:02:06.180] Tapi saya ada duit [00:02:06.180 – 00:02:06.740] Sesuai [00:02:06.740 – 00:02:07.940] Tak ada duit [00:02:07.940 – 00:02:08.560] Tak sesuai [00:02:08.560 – 00:02:09.040] Ada duit tak [00:02:09.040 – 00:02:09.840] Ada seribu setengah [00:02:09.840 – 00:02:10.180] Eh ada [00:02:10.180 – 00:02:11.200] Saya memang bisnes baru [00:02:11.200 – 00:02:12.740] Tapi saya memang nak hire terus orang staff [00:02:12.740 – 00:02:14.020] Kalau VSM ni ok [00:02:14.020 – 00:02:15.260] Saya nak hire 3 orang staff [00:02:15.260 – 00:02:16.040] Lepas tu ok tak [00:02:16.040 – 00:02:17.380] Tapi sekarang saya tak ada team sale [00:02:17.380 – 00:02:18.040] Ok sesuai [00:02:18.040 – 00:02:18.560] Ada duit tak [00:02:18.560 – 00:02:18.860] Ada [00:02:18.860 – 00:02:19.500] Ok sesuai [00:02:19.500 – 00:02:20.960] Saya tak ada duit tuan [00:02:20.960 – 00:02:22.320] Sesuai ke saya ambil VSM [00:02:22.320 – 00:02:23.080] Saya team sale pun tak ada [00:02:23.080 – 00:02:23.680] Tak sesuai [00:02:24.180 – 00:02:25.120] Run ads dulu lah [00:02:25.120 – 00:02:25.660] Naikkan sale [00:02:25.660 – 00:02:27.380] Tengok video-video cuma saya [00:02:27.380 – 00:02:28.040] Okay [00:02:28.040 – 00:02:29.340] Tengok dulu yang percuma [00:02:29.340 – 00:02:30.760] Sebab yang ni harganya mahal juga [00:02:30.760 – 00:02:31.020] Puan [00:02:31.020 – 00:02:31.920] Sibu setengah mahal juga [00:02:31.920 – 00:02:32.960] Kalau tak ada team sale rugilah [00:02:32.960 – 00:02:33.940] Siapa yang nak pakai kan [00:02:35.500 – 00:02:36.200] Oh saya [00:02:36.920 – 00:02:37.360] Ada [00:02:37.360 – 00:02:38.500] Sepuluh orang team sale [00:02:38.500 – 00:02:39.240] Macam mana Adik [00:02:40.140 – 00:02:41.120] Sibu setengah juga kan [00:02:41.120 – 00:02:41.580] Eh tak boleh [00:02:41.580 – 00:02:43.660] Dia satu package lima orang [00:02:44.140 – 00:02:45.300] Kalau orang ke enam [00:02:45.300 – 00:02:46.900] Kena ambil dua package dah [00:02:46.900 – 00:02:47.880] Kena ambil sibu setengah [00:02:47.880 – 00:02:48.360] Sibu setengah [00:02:48.360 – 00:02:48.820] Dua account [00:02:48.820 – 00:02:49.880] Oh macam tu [00:02:49.880 – 00:02:50.260] Yes [00:02:50.260 – 00:02:51.360] Nampak kan simple [00:02:51.360 – 00:02:53.000] Saya hanya ada satu package [00:02:53.000 – 00:02:53.940] Dan tak ada apa-apa add on [00:02:54.680 – 00:02:55.120] Simple [00:02:56.440 – 00:02:57.280] Sebab kita juga [00:02:57.280 – 00:02:59.260] harga murah. Itulah. Kalau [00:02:59.260 – 00:03:01.320] kita jual harga mahal, mungkinlah kita kena [00:03:01.320 – 00:03:03.220] customise ke apakah. So that's why saya [00:03:03.220 – 00:03:05.280] suka produk yang tak mahal sangat [00:03:05.920 – 00:03:07.260] dan mungkin tak [00:03:07.260 – 00:03:09.200] adalah terlampau murah sangat sampai jadi [00:03:09.200 – 00:03:11.220] terlampau too good to be true. Katalah [00:03:11.220 – 00:03:13.300] saya letak harga ni RM800. Too good [00:03:13.300 – 00:03:15.020] to be true. Dah macam scammer. [00:03:15.340 – 00:03:17.200] Tak boleh nak deliver, jadi scam [00:03:17.200 – 00:03:19.120] sekali lagi. Customer pun tak [00:03:19.120 – 00:03:21.280] appreciate. Sebab apa? Murah [00:03:21.280 – 00:03:23.100] sangat. Kita yang kita deliver pun [00:03:23.100 – 00:03:25.200] tak ada quality sangat. Teruk sangat pula quality dia. [00:03:25.860 – 00:03:27.200] Okay. So yang itulah kita [00:03:27.200 – 00:03:29.100] kena fokus. Jual penapis air [00:03:29.100 – 00:03:30.700] kita buat [00:03:30.700 – 00:03:33.520] installation, penjagaan dan sebagainya [00:03:33.520 – 00:03:34.720] contohnya [00:03:34.720 – 00:03:37.460] alright, so terjumpa dalam video yang seterusnya