Compounding Effect Source: https://coachadib.com/module/6ac0406091312412ad203c11 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.400 – 00:00:02.800] Subscription Business Model [00:00:02.800 – 00:00:05.620] Kita dah pergi pada chapter yang keempat guys [00:00:05.620 – 00:00:09.120] Macam mana kita nak design business model level Ferrari [00:00:09.120 – 00:00:12.420] Maksudnya engine Ferrari walaupun kereta nampak kancil [00:00:13.360 – 00:00:16.300] Antaranya adalah nombor satu compounding effect [00:00:16.300 – 00:00:19.940] Sebab tu saya sangat-sangat minta tolong [00:00:19.940 – 00:00:23.040] Tolonglah design business model yang ada subscription business model [00:00:23.040 – 00:00:25.100] Yang boleh orang subscribe bayar bulan-bulan [00:00:25.700 – 00:00:26.840] Sebab kita jual service [00:00:26.840 – 00:00:29.600] Kita kena fikir macam mana aku nak ada compounding effect [00:00:29.600 – 00:00:30.380] Okay, jom saya explain [00:00:31.580 – 00:00:33.400] Recurring value membuatkan customer kekal [00:00:33.400 – 00:00:34.240] Jangan mula dari kosong [00:00:34.240 – 00:00:36.940] Kita nak pastikan kita fokus pada repeat customer [00:00:36.940 – 00:00:38.040] Repeat customer, repeat customer [00:00:38.040 – 00:00:39.860] Repeat value, repeat payment, retention [00:00:39.860 – 00:00:41.340] Maksudnya customer kita stay [00:00:41.340 – 00:00:43.980] Dan bila kita bina monthly behaviour [00:00:43.980 – 00:00:46.180] Ada setengah orang, dia buat work package website contohnya [00:00:46.180 – 00:00:51.200] Dia charge terus RM1,200 untuk maintain website setahun [00:00:51.200 – 00:00:53.120] So dia dapatlah RM1,200 [00:00:53.120 – 00:00:54.240] Itu bukan subscription [00:00:54.240 – 00:00:57.400] Subscription ni dia kena buat RM100 setiap bulan [00:00:57.400 – 00:01:00.580] Dia kena bina monthly behavior [00:01:00.580 – 00:01:01.240] Itu ayat dia [00:01:01.240 – 00:01:02.500] Banyak orang tertipu [00:01:02.500 – 00:01:03.640] Oh saya subscription tuan [00:01:03.640 – 00:01:05.000] Tapi saya bayar setahun [00:01:05.000 – 00:01:05.780] Itu bukan subscription [00:01:07.120 – 00:01:07.680] Sebab [00:01:07.680 – 00:01:09.860] Itu menyebabkan customer akan unsubscribe [00:01:09.860 – 00:01:11.280] Bila tiba masa dia akan unsubscribe [00:01:11.280 – 00:01:12.880] Kita nak pastikan [00:01:12.880 – 00:01:14.700] Dia dah masuk dalam dia punya [00:01:14.700 – 00:01:16.380] Monthly living expenses [00:01:16.380 – 00:01:17.220] Itu baru betul [00:01:17.220 – 00:01:17.800] Contoh [00:01:17.800 – 00:01:19.040] A true subscription dia adalah apa? [00:01:19.180 – 00:01:20.040] Netflix contohnya [00:01:20.040 – 00:01:21.260] Kita dah ambil [00:01:21.260 – 00:01:22.200] Oh aku kena subscribe Netflix [00:01:22.200 – 00:01:23.080] Aku nak tengok tiap bulan [00:01:23.680 – 00:01:25.400] Kenapa Netflix tak buat setahun terus? [00:01:25.620 – 00:01:25.960] Kenapa? [00:01:26.200 – 00:01:27.100] Boleh je kan? [00:01:27.100 – 00:01:28.100] Setahun harga murah [00:01:28.100 – 00:01:28.920] Setahun tak bagus [00:01:28.920 – 00:01:30.500] Apa yang akan naik adalah [00:01:30.500 – 00:01:31.440] Change rate [00:01:31.440 – 00:01:32.940] Kadar orang unsubscribe akan naik [00:01:32.940 – 00:01:34.520] Sebab bila dia nak bayar [00:01:34.520 – 00:01:35.240] Untuk tahun kedua [00:01:35.240 – 00:01:36.120] Memang ralat gila [00:01:36.120 – 00:01:36.940] Dan banyak gila orang [00:01:36.940 – 00:01:37.540] Uncontinue [00:01:37.540 – 00:01:38.980] Dan harga jadi mahal [00:01:38.980 – 00:01:39.800] Kita tak nak ambil [00:01:39.800 – 00:01:41.480] Shortcut yang winning yang cepat [00:01:41.480 – 00:01:42.060] Kita tak nak ambil [00:01:42.060 – 00:01:42.500] Shortcut lah [00:01:42.500 – 00:01:44.500] Kalau kata company pula [00:01:44.500 – 00:01:45.560] Contoh macam saya [00:01:45.560 – 00:01:47.120] Saya ambil saya punya produk sendiri [00:01:47.840 – 00:01:48.360] VSM [00:01:48.360 – 00:01:49.740] Kita tak ambil paket setahun [00:01:49.740 – 00:01:51.080] Walaupun kami boleh buat [00:01:51.080 – 00:01:52.300] Tuan bayar setahun [00:01:52.300 – 00:01:53.640] Kalau sebulan [00:01:53.640 – 00:01:54.720] Tuan bayar RM1,500 [00:01:54.720 – 00:01:56.720] Tahun saya letak RM10,000 je [00:01:58.320 – 00:02:00.240] Adakah itu subscription? Jawapannya tak [00:02:00.240 – 00:02:02.140] Kita dah ambil RM10,000 dah tu [00:02:02.140 – 00:02:03.840] Kan? RM10,000 [00:02:04.700 – 00:02:05.780] Banyak sangat diskaun [00:02:06.580 – 00:02:07.840] RM18,000 patutnya [00:02:07.840 – 00:02:08.860] Katalah ya, ok tuan [00:02:08.860 – 00:02:11.460] Sebulan RM15,000, setahun RM15,000 je [00:02:11.460 – 00:02:12.420] Dua bulan free [00:02:13.180 – 00:02:15.320] Maksudnya 10 bulan darab dengan RM15,000 [00:02:15.320 – 00:02:17.380] Bagus ke tak bagus? Jawapan dia tak bagus [00:02:17.380 – 00:02:19.680] Sebab itu bukan monthly subscription [00:02:19.680 – 00:02:20.900] Itu dah macam [00:02:20.900 – 00:02:22.900] Kita panggil one off payment je [00:02:22.900 – 00:02:24.620] Nanti pada tahun kedua ralat gila [00:02:24.620 – 00:02:26.220] Dan masalah dekat cash flow sebenarnya [00:02:26.220 – 00:02:27.960] Bila kita ambil yearly terus [00:02:27.960 – 00:02:31.000] Kita dah guna duit yang bukannya hak kita [00:02:32.120 – 00:02:33.860] Cuba belajar balik cost structure [00:02:33.860 – 00:02:35.600] Semua duit yang kita dapat ni [00:02:35.600 – 00:02:36.140] Katakanlah [00:02:36.140 – 00:02:37.360] Saya ambil lah eh [00:02:37.360 – 00:02:37.860] Contohnya [00:02:37.860 – 00:02:40.200] Saya jual paket saya ni [00:02:40.200 – 00:02:40.640] RM1,500 [00:02:42.180 – 00:02:43.520] Tapi saya jual setahun [00:02:43.520 – 00:02:44.380] RM1,500 [00:02:45.280 – 00:02:46.760] Darab dengan 12 bulan [00:02:46.760 – 00:02:47.400] RM18,000 [00:02:47.400 – 00:02:49.320] Tapi saya bagi diskaun RM3,000 lah [00:02:49.320 – 00:02:50.900] Maksudnya 2 bulan free [00:02:50.900 – 00:02:52.100] Saya tolak dengan RM3,000 [00:02:52.760 – 00:02:54.340] So dah adalah RM15,000 [00:02:54.340 – 00:02:55.500] Apa yang berlaku [00:02:55.500 – 00:02:56.600] Saya pun dapat RM15,000 [00:02:56.600 – 00:02:58.100] Bulan pertama [00:02:58.100 – 00:02:59.580] Saya close 5 customer [00:03:00.440 – 00:03:01.620] Bayar RM15,000 [00:03:01.620 – 00:03:02.300] 5 customer [00:03:02.940 – 00:03:03.540] Yeay [00:03:03.540 – 00:03:05.040] Sale RM75,000 [00:03:05.040 – 00:03:06.700] Saya pun habiskan duit tu [00:03:06.700 – 00:03:07.400] Pak dan muka [00:03:08.120 – 00:03:08.720] Itulah [00:03:08.720 – 00:03:10.400] Punca company melingkup [00:03:10.400 – 00:03:11.740] Sebab dia dah guna duit customer [00:03:11.740 – 00:03:13.300] Ini bukan hak kita guys [00:03:13.300 – 00:03:15.440] Kita masih berhutang pada customer [00:03:15.440 – 00:03:16.560] Lagi 11 bulan [00:03:16.560 – 00:03:17.940] Kalau company nak tutup [00:03:17.940 – 00:03:19.700] Kita still kena deliver pada customer [00:03:19.700 – 00:03:20.200] 11 bulan [00:03:20.200 – 00:03:20.440] Betul tak? [00:03:20.520 – 00:03:21.240] Kita dah ambil duit customer [00:03:21.240 – 00:03:23.140] Ini kita panggil customer [00:03:23.140 – 00:03:25.320] Kita still berhutang pada customer lah [00:03:25.320 – 00:03:27.600] Sebab tu tak boleh ambil terus RM75,000 ni [00:03:27.600 – 00:03:29.120] Habiskan bulan Januari [00:03:29.120 – 00:03:29.460] Tak boleh [00:03:29.460 – 00:03:31.120] Kita kena bahagi 12 [00:03:31.120 – 00:03:33.320] Sebenarnya kalau kita bahagi dengan [00:03:34.140 – 00:03:35.540] Kalau kita ambil tadi [00:03:35.540 – 00:03:37.380] RM15,000 kan [00:03:37.380 – 00:03:39.400] Kita close 5 company [00:03:39.400 – 00:03:40.260] RM75,000 [00:03:40.260 – 00:03:42.720] Kita kena bahagi dengan 12 bulan [00:03:42.720 – 00:03:44.480] Sebab kita nak service 12 bulan [00:03:44.480 – 00:03:47.280] Jadi sebenarnya sale saya pada bulan itu [00:03:48.140 – 00:03:51.120] Hanyalah RM6,250 [00:03:52.420 – 00:03:53.260] Nampak tak? [00:03:55.770 – 00:03:57.090] Monthly subscription ni [00:03:57.090 – 00:03:59.770] Dia penting untuk kita jaga cash flow [00:03:59.770 – 00:04:01.050] Jangan buat yearly subscription [00:04:01.050 – 00:04:02.210] Itu bukan subscription [00:04:03.010 – 00:04:04.210] Saya ulang [00:04:05.530 – 00:04:07.930] Yearly bayaran bukan subscription [00:04:07.930 – 00:04:09.290] Kita nak monthly [00:04:09.970 – 00:04:11.470] Walaupun kita boleh buat yearly [00:04:11.470 – 00:04:12.110] Kita tak nak buat [00:04:12.110 – 00:04:12.970] Saya nak monthly [00:04:12.970 – 00:04:13.230] Kenapa? [00:04:13.350 – 00:04:14.050] Saya nak pastikan [00:04:14.050 – 00:04:15.650] Bos-bos yang ambil VSM ni [00:04:15.650 – 00:04:17.170] Dia dah masukkan dalam OPEX dia [00:04:17.170 – 00:04:18.130] Itu baru real [00:04:18.130 – 00:04:19.530] Maksudnya dia berkata [00:04:19.530 – 00:04:21.490] Okay account accountant [00:04:21.490 – 00:04:24.070] Berapa kita punya operational cost tiap bulan [00:04:25.050 – 00:04:26.150] RM35,000 bos [00:04:26.150 – 00:04:26.710] Kenapa eh [00:04:26.710 – 00:04:26.990] Okay [00:04:26.990 – 00:04:29.510] Tambah RM1,500 untuk VSM [00:04:29.510 – 00:04:30.010] Oh [00:04:30.010 – 00:04:30.910] Maksudnya jadi [00:04:30.910 – 00:04:32.770] RM36,500 lah bos [00:04:32.770 – 00:04:33.130] Yes [00:04:33.130 – 00:04:34.350] Itulah kos kita setiap bulan [00:04:35.430 – 00:04:35.950] Alhamdulillah [00:04:36.610 – 00:04:37.330] Selamat saya [00:04:37.330 – 00:04:38.730] Dia dah anggap [00:04:38.730 – 00:04:39.990] Saya punya produk tu [00:04:39.990 – 00:04:41.350] Sebagai monthly kos dia [00:04:41.350 – 00:04:42.630] Dan dia rasa [00:04:42.630 – 00:04:43.750] Eh murah sangat si bos tu lah [00:04:43.750 – 00:04:44.330] Masukkan terus [00:04:44.330 – 00:04:45.390] Saya nak include terus [00:04:45.390 – 00:04:47.030] Katalah saya charge RM10,000 [00:04:47.030 – 00:04:48.570] Tapi saya buat bulanan RM10,000 [00:04:48.570 – 00:04:49.790] Dia masukkan terus RM10,000 [00:04:49.790 – 00:04:51.210] So dia dah absorb tu sebagai [00:04:51.210 – 00:04:53.290] Dia punya advertising kos contohnya [00:04:53.290 – 00:04:54.830] Ataupun training course [00:04:54.830 – 00:04:56.530] Dia boleh tolak didak balik dengan [00:04:56.530 – 00:04:58.330] Kalau telah saya [00:05:00.290 – 00:05:01.710] HRDF certified ke apa [00:05:01.710 – 00:05:03.570] Dia boleh ambil levy tolak dengan [00:05:03.570 – 00:05:05.570] Claimable HRDF, HRDC [00:05:05.570 – 00:05:06.210] Bagaimana semua tu [00:05:06.210 – 00:05:08.790] Faham tak? Itulah monthly behaviour [00:05:08.790 – 00:05:11.610] Sebab tu compounding effect ni power guys [00:05:12.750 – 00:05:13.550] Monthly adalah [00:05:13.550 – 00:05:14.890] Pilihan business model BBS [00:05:14.890 – 00:05:16.090] Ni dah explain lah tadi [00:05:17.150 – 00:05:17.790] Accumulation [00:05:18.610 – 00:05:21.370] Kita accumulate sikit, sikit, sikit [00:05:21.370 – 00:05:23.230] sikit. Bulan pertama [00:05:23.230 – 00:05:25.430] kita ada 100 customer beli produk kesihatan [00:05:25.430 – 00:05:27.430] kita. Ataupun ambil kita punya [00:05:27.430 – 00:05:28.050] servis [00:05:28.910 – 00:05:31.350] account service. Kita ada 100 [00:05:31.350 – 00:05:33.210] client ambil kita punya servis account [00:05:33.970 – 00:05:35.270] dan dia subscribe [00:05:35.270 – 00:05:37.350] maksudnya dia subscribe setiap bulan. Account [00:05:37.350 – 00:05:38.470] macam ni ambil lah [00:05:39.130 – 00:05:40.750] student untuk kelas tuition [00:05:41.530 – 00:05:43.070] bulan kedua 200 lagi [00:05:43.070 – 00:05:45.170] 300 bertambah nampak tak? Dia [00:05:45.170 – 00:05:47.210] grow, grow, grow, grow, grow. Tapi [00:05:47.210 – 00:05:48.930] yang ni kena ingat ini kalau [00:05:49.810 – 00:05:50.930] zero change [00:05:51.790 – 00:05:54.110] Change ni kita akan belajar dalam topik yang seterusnya [00:05:54.110 – 00:05:55.750] Ada tak? Ni namanya change ni [00:05:55.750 – 00:05:56.550] Kita akan belajar nanti [00:05:56.550 – 00:05:58.810] Change ni adalah kadar orang unsubscribe [00:05:58.810 – 00:06:00.210] Maksudnya berapa ramai orang unsubscribe [00:06:00.210 – 00:06:02.490] Jadi kalau logik akal dia sebenarnya [00:06:02.490 – 00:06:03.770] Orang unsubscribe [00:06:03.770 – 00:06:05.370] So dia akan jadi macam ni lah lebih tepat [00:06:06.590 – 00:06:08.150] 100 tambah lagi 100 [00:06:08.150 – 00:06:09.590] Tapi hilang 10 jadi 150 [00:06:09.590 – 00:06:11.550] Tambah sikit lagi tapi berkurang [00:06:11.550 – 00:06:13.270] Ini contohnya 10% hilang [00:06:13.270 – 00:06:14.290] 10% hilang step line [00:06:14.290 – 00:06:15.010] Ini lebih logik [00:06:15.010 – 00:06:17.470] So kita nak tengok [00:06:18.210 – 00:06:18.730] Jadi [00:06:20.270 – 00:06:22.530] Kita dapat payment 1200 setahun [00:06:22.530 – 00:06:23.350] Service website [00:06:23.350 – 00:06:25.630] Tapi ini bukannya sale [00:06:25.630 – 00:06:27.670] Ini adalah 12 bulan punya cost [00:06:27.670 – 00:06:28.290] Macam saya katakan tadi [00:06:28.290 – 00:06:29.830] Jangan anggap ini adalah sale [00:06:29.830 – 00:06:30.490] Bahaya eh [00:06:31.290 – 00:06:32.950] Jadi kalau katalah kita tambah [00:06:32.950 – 00:06:34.910] 100, 100, 100 customer baru [00:06:34.910 – 00:06:35.930] Yang menarik dia guys [00:06:35.930 – 00:06:36.750] Dengan business model ni [00:06:36.750 – 00:06:37.790] Dia compounding tau [00:06:37.790 – 00:06:39.110] Kita tambah 100 je [00:06:39.110 – 00:06:40.210] Pada bulan yang ke-6 [00:06:40.210 – 00:06:41.470] Kita dah ada 600 customer [00:06:41.470 – 00:06:43.210] Ini assume kita ada [00:06:43.210 – 00:06:44.470] Kosong change rate [00:06:44.470 – 00:06:46.230] Kosong orang yang unsubscribe [00:06:46.230 – 00:06:47.510] Ni assume lah [00:06:47.510 – 00:06:48.310] Tapi kita ada 600 [00:06:48.310 – 00:06:51.890] Katalah orang subscribe 10%, 10%, 10%, 10% [00:06:51.890 – 00:06:53.990] Kita hilang 10, 20 [00:06:53.990 – 00:06:55.670] Kita hilang macam tu [00:06:55.670 – 00:06:57.470] By the end of bulan ke-6 [00:06:57.470 – 00:06:59.630] Kita mungkin ada RM500 atau RM450 [00:06:59.630 – 00:07:00.330] Still banyak [00:07:00.330 – 00:07:00.890] Betul tak? [00:07:01.010 – 00:07:02.750] Walaupun 10% tak continue [00:07:03.450 – 00:07:04.590] So that's why lah [00:07:05.970 – 00:07:07.550] Subscription ni memang sangat penting [00:07:07.550 – 00:07:09.750] Kita boleh buat one off RM10,000 sekali [00:07:09.750 – 00:07:12.150] Ataupun kita charge bukan RM10,000 lah [00:07:12.150 – 00:07:13.710] Kita charge RM1,000 setiap bulan [00:07:13.710 – 00:07:14.670] Ini yang kita nak [00:07:14.670 – 00:07:16.770] Kita charge RM1,000 je setiap bulan [00:07:17.450 – 00:07:19.450] Daripada RM10,000, setahun terus [00:07:19.450 – 00:07:21.150] Saya nak charge setiap bulan [00:07:21.150 – 00:07:24.050] Sebab itu adalah a true subscription business model [00:07:24.050 – 00:07:25.830] Sebab itu, kalau anda tengok [00:07:25.830 – 00:07:26.990] Bisnes tengah struggle sekarang [00:07:26.990 – 00:07:28.270] Kena tahu sebenarnya [00:07:28.270 – 00:07:30.870] Sebab tak ada subscription [00:07:30.870 – 00:07:33.230] Soalan selanjutnya, student akan tanya saya [00:07:33.230 – 00:07:34.830] Di masalahnya [00:07:34.830 – 00:07:37.130] Saya rasa bisnes saya ni tak sesuai lah [00:07:37.130 – 00:07:39.430] Untuk ada subscription business model ni [00:07:39.430 – 00:07:40.310] Macam mana eh? [00:07:41.630 – 00:07:43.390] Sebenarnya, semua bisnes [00:07:43.390 – 00:07:44.390] Boleh disubscribe kan [00:07:45.290 – 00:07:46.850] Mungkin kena tukar customer [00:07:46.850 – 00:07:50.550] Eh, sebelum ni ambil B2C kan? [00:07:51.670 – 00:07:52.430] Haa, ya B2C [00:07:52.430 – 00:07:53.650] Mungkin kena main B2B [00:07:53.650 – 00:07:55.590] Sebab B2B boleh subscribe business to business [00:07:55.590 – 00:07:56.750] Contoh, saya ambil company ID [00:07:56.750 – 00:07:59.310] Dia ni buat kabinet perabot [00:07:59.310 – 00:08:01.950] Dia buat kabinet dapur, kabinet dapur, kabinet dapur [00:08:01.950 – 00:08:04.830] Mana ada orang tukar kabinet dapur setiap tahun? [00:08:05.110 – 00:08:06.990] Tak logik, setiap bulan tak logik [00:08:07.590 – 00:08:09.670] So, saya salah customer [00:08:09.670 – 00:08:11.830] Sebab saya jual kepada B2C [00:08:11.830 – 00:08:14.450] Kalau saya attach kepada B2B [00:08:14.450 – 00:08:15.690] Saya attach dengan company ID [00:08:15.690 – 00:08:17.510] Logik tak company ID [00:08:17.510 – 00:08:19.150] Setiap bulan ada 5 ke 10 job [00:08:19.150 – 00:08:19.550] Logik [00:08:19.550 – 00:08:22.490] Maksudnya kalau saya boleh attach dengan 1 ID [00:08:22.490 – 00:08:23.710] Menjadi subcon [00:08:23.710 – 00:08:25.950] Kepada main ID tu [00:08:26.610 – 00:08:27.770] Dia maincon [00:08:27.770 – 00:08:28.530] Saya subcon [00:08:28.530 – 00:08:29.270] Orang kedua [00:08:29.270 – 00:08:30.390] Saya buat kabinet dapur je [00:08:30.390 – 00:08:33.190] So saya boleh dapat supply 10 job dengan dia [00:08:33.190 – 00:08:34.270] Yang penting saya jaga reputation [00:08:34.270 – 00:08:35.950] Kalau saya boleh attach dengan [00:08:35.950 – 00:08:37.710] 10 company ID [00:08:37.710 – 00:08:40.190] 1 company ID bagi average 5 job [00:08:40.190 – 00:08:42.150] Saya dah dapat 50 job cabinet [00:08:42.150 – 00:08:42.670] Nampak tak [00:08:43.750 – 00:08:45.070] Itulah goal dia guys [00:08:45.070 – 00:08:46.150] Maksudnya kadang-kadang [00:08:46.150 – 00:08:47.910] Kita mungkin salah produk [00:08:47.910 – 00:08:49.370] Tukar produk jadi subscription [00:08:49.370 – 00:08:51.190] Kita mungkin salah target audience [00:08:51.190 – 00:08:52.790] Kita target direct [00:08:52.790 – 00:08:53.870] Kita target B2C [00:08:53.870 – 00:08:55.110] Mungkin perlu B2B [00:08:55.110 – 00:08:56.770] Ataupun B2G [00:08:56.770 – 00:08:57.930] Business to government [00:08:57.930 – 00:08:59.730] So kita ada B2C [00:08:59.730 – 00:09:00.790] Business to customer [00:09:00.790 – 00:09:01.630] B2B [00:09:01.630 – 00:09:03.670] Business to business [00:09:03.670 – 00:09:05.570] Ataupun B2G [00:09:05.570 – 00:09:07.130] Business to government [00:09:07.130 – 00:09:08.630] Tapi government ni [00:09:08.630 – 00:09:10.210] nyampah sikit [00:09:10.210 – 00:09:12.350] jadi jom kita pergi pada [00:09:12.350 – 00:09:14.150] video yang seterusnya