Brand Name Source: https://coachadib.com/module/6ac0406091312412ad203c0e Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.340 – 00:00:22.720] Selesai sudah iklan kita tadi. Tak ada lagu tau je. So tadi saya dah promote sikit pasal brand USP. Saya gunakan contoh company saya sendiri iaitu Closing Academy. One of company yang saya tengah running sekarang secara exit. Saya dah exit daripada training. So team-team saya akan buat. Next kita nak pergi kepada Brand Name. Brand Name ni saya minta maaf lah. Bukan nak over promote sangat. Tapi saya tak ada example sebenar. So saya gunakan example saya sendiri. [00:00:23.800 – 00:00:25.640] ambil lah ni salah satu contoh agensi [00:00:25.640 – 00:00:27.580] saya dah buat agensi ni tak ingat lah [00:00:27.580 – 00:00:29.540] 10 kali kot agensi-agensi saya dah buat [00:00:29.540 – 00:00:31.520] agensi ni, agensi tu, agensi ni [00:00:32.360 – 00:00:32.840] ok [00:00:32.840 – 00:00:34.400] perasan tak nama ni [00:00:35.500 – 00:00:37.280] VSM, Virtual Sales Manager [00:00:38.100 – 00:00:39.400] ini adalah branding [00:00:39.400 – 00:00:40.560] orang tak perasan [00:00:41.380 – 00:00:43.320] nama tu sendiri, perasan tak nama kita apa [00:00:43.320 – 00:00:44.440] closing academy [00:00:47.380 – 00:00:48.340] closing academy [00:00:48.840 – 00:00:51.360] apa ni, academy untuk tutup-tutup [00:00:51.360 – 00:00:52.920] tutup apa ni, tutup company ke apa [00:00:52.920 – 00:00:54.220] Tutup sale [00:00:54.220 – 00:00:56.540] Closing ni maksudnya kita nak close the sale [00:00:56.540 – 00:00:57.940] So nama ni guys [00:00:57.940 – 00:00:59.820] Dia ada satu tips lah untuk nama ni [00:01:02.580 – 00:01:04.340] Clarity dulu, ikonik kemudian [00:01:05.460 – 00:01:07.340] Mudah faham dulu, ingat kemudian [00:01:07.340 – 00:01:08.660] Dia yang penting mudah faham, mudah ingat [00:01:09.780 – 00:01:11.420] Nama ni kalau fancy-fancy sangat [00:01:11.420 – 00:01:12.520] Katalah saya buat nama [00:01:12.520 – 00:01:13.640] Nama company saya [00:01:14.280 – 00:01:15.080] Tex Knox [00:01:16.100 – 00:01:16.620] Closex [00:01:22.220 – 00:01:22.740] Closex [00:01:22.740 – 00:01:23.660] Closex pulak dah [00:01:23.660 – 00:01:24.820] Lain pulak punya dia [00:01:27.300 – 00:01:27.980] Clody [00:01:33.060 – 00:01:33.740] Contohnya [00:01:34.880 – 00:01:35.960] Nama pelik-pelik [00:01:37.000 – 00:01:37.680] Kio [00:01:37.680 – 00:01:38.900] Kiox [00:01:38.900 – 00:01:39.860] Kiox [00:01:41.340 – 00:01:42.480] Kiox Academy [00:01:43.760 – 00:01:44.980] Orang akan tanya saya [00:01:44.980 – 00:01:45.900] Apa Kiox Academy? [00:01:46.200 – 00:01:46.700] Pening [00:01:46.700 – 00:01:48.500] So kalau saya nak Kiox [00:01:48.500 – 00:01:49.180] Kiox ni [00:01:49.180 – 00:01:51.000] Saya kena buat Kiox Closing Academy [00:01:51.000 – 00:01:52.780] Saya kena deskriptifkan dia [00:01:52.780 – 00:01:53.720] Senang cerita [00:01:53.720 – 00:01:54.880] Semua brand-brand besar [00:01:54.880 – 00:01:56.780] Dia bermula dengan nama yang senang faham [00:01:56.780 – 00:01:57.840] Contohnya KFC [00:01:57.840 – 00:01:59.620] Kentucky Fried Chicken [00:01:59.620 – 00:02:01.260] Dia pakai nama panjang dulu [00:02:02.100 – 00:02:02.660] McDonald [00:02:02.660 – 00:02:04.220] Sekarang dia jadi MACD [00:02:04.220 – 00:02:06.500] Kentucky Fried Chicken jadi KFC [00:02:06.500 – 00:02:09.080] So kebanyakan brand-brand besar [00:02:09.080 – 00:02:11.580] Dia akan guna nama yang orang senang faham [00:02:11.580 – 00:02:13.060] Dia macam descriptive branding [00:02:13.060 – 00:02:15.320] So that's why kalau anda nak senang [00:02:15.320 – 00:02:18.320] Guna nama ringkas yang dah bagi clue [00:02:18.320 – 00:02:19.200] Produk tu pasal apa [00:02:19.200 – 00:02:20.340] Dia macam tak seksi sikit [00:02:20.340 – 00:02:20.820] Macam [00:02:20.820 – 00:02:22.680] Alah aku nak buat brand macam trivago [00:02:22.680 – 00:02:23.940] Aku nak buat orang yang macam [00:02:23.940 – 00:02:25.840] Wow, uniknya Trivago [00:02:27.100 – 00:02:28.380] Hotel Trivago [00:02:28.380 – 00:02:29.720] Trivago pun kena explain [00:02:29.720 – 00:02:30.620] Hotel Trivago [00:02:30.620 – 00:02:31.960] Barulah orang ingat [00:02:33.560 – 00:02:35.060] So, jadi macam [00:02:36.140 – 00:02:37.300] Macam ni lah contoh [00:02:37.300 – 00:02:39.280] Dia buat car wash [00:02:39.280 – 00:02:41.220] Tapi dia fokus pada MPV [00:02:42.160 – 00:02:43.940] So, rapi car wash [00:02:43.940 – 00:02:44.800] Alat bengong tu lah [00:02:44.800 – 00:02:45.620] Apalah merapi [00:02:45.620 – 00:02:47.680] Contohnya, MPV [00:02:53.240 – 00:02:54.520] Carry MPV [00:02:55.160 – 00:02:56.440] Carry MPV Wash [00:02:57.200 – 00:02:58.680] Contohlah nama brand saya Carry [00:02:58.680 – 00:03:01.060] Carry MPV Car Wash [00:03:01.060 – 00:03:03.200] Saya pun buatlah nama yang panjang dulu [00:03:03.200 – 00:03:04.700] Carry MPV Car Wash [00:03:04.700 – 00:03:07.840] Anda ada MPV nak dapatkan full detailing [00:03:07.840 – 00:03:09.180] Hantar dekat Carry [00:03:09.180 – 00:03:11.940] Kita di Carry MPV Car Wash [00:03:11.940 – 00:03:14.060] Kita memang fokus untuk MPV semata-mata [00:03:14.060 – 00:03:16.460] Saya kadang-kadang suka letakkan [00:03:17.800 – 00:03:19.260] Positioning tu terus dalam nama [00:03:19.260 – 00:03:20.280] Biar panjang [00:03:20.280 – 00:03:22.060] Nanti bila nama kita dah famous [00:03:22.060 – 00:03:23.180] Belum dah jadi Carry je [00:03:23.180 – 00:03:24.260] Hantar Carry je lah [00:03:24.260 – 00:03:26.420] carry, carry kan ada [00:03:26.420 – 00:03:27.620] itu bila dah famous [00:03:27.620 – 00:03:30.220] bila jadi brand-brand besar-besar sikit boleh lah [00:03:30.220 – 00:03:32.740] tapi untuk permulaan, buat yang panjang sikit [00:03:32.740 – 00:03:34.380] carry MPV kawash [00:03:34.380 – 00:03:36.660] contohnya, tapi dalam iklan [00:03:36.660 – 00:03:38.560] dia kemas, contact je [00:03:38.560 – 00:03:40.560] carry MPV kawash, kami adalah [00:03:40.560 – 00:03:42.420] kawash expert untuk [00:03:42.420 – 00:03:44.560] MPV anda, contohnya [00:03:44.560 – 00:03:46.560] macam tu, BBS, nampak [00:03:46.560 – 00:03:48.440] nama saya pun BBS, Blueprint Business [00:03:48.440 – 00:03:50.360] Service, Blueprint Business [00:03:50.360 – 00:03:52.160] Service, nama-nama deskriptif [00:03:52.160 – 00:03:53.840] Tiga ujian sebenar-benar nama [00:03:53.840 – 00:03:54.860] Sebut, senang sebut tak? [00:03:55.160 – 00:03:57.560] Kalau kita nak sebut pun tergeliat lidah tu [00:03:57.560 – 00:03:59.180] Salahlah tu, nama tu susah [00:03:59.180 – 00:04:02.180] Nombor dua pula, senang tak nak faham [00:04:02.180 – 00:04:04.600] Oh, senang tak nak ingat [00:04:04.600 – 00:04:05.540] Senang, itu je [00:04:05.540 – 00:04:06.580] Yang penting senang sebut [00:04:06.580 – 00:04:08.500] Contohnya ada brand-brand eh [00:04:09.060 – 00:04:09.620] Expert [00:04:11.700 – 00:04:12.260] Expert [00:04:13.620 – 00:04:14.400] Maksudnya apa? [00:04:14.740 – 00:04:17.060] Expert ni, macam mana nak eja dia eh [00:04:19.600 – 00:04:21.300] Expert macam ni ke? [00:04:22.940 – 00:04:24.740] Ataupun expert macam ni ke? [00:04:24.960 – 00:04:25.620] Kan susah. [00:04:25.800 – 00:04:26.900] Itu maksudnya gagal lah brand tu. [00:04:28.540 – 00:04:29.340] Ex-expert. [00:04:29.460 – 00:04:30.260] Ex-expert. [00:04:30.380 – 00:04:30.760] Sudah. [00:04:30.860 – 00:04:31.820] Oh, saya punya brand nama dia tu. [00:04:31.920 – 00:04:32.780] Ex-expert tuan. [00:04:32.940 – 00:04:33.020] Ha? [00:04:33.400 – 00:04:34.140] Ex-expert. [00:04:34.760 – 00:04:36.100] Ni pun susah juga nak sebut. [00:04:36.280 – 00:04:37.000] Ex-expert. [00:04:37.140 – 00:04:37.620] So, senang. [00:04:37.720 – 00:04:39.680] Cuba kita practice buat video. [00:04:39.860 – 00:04:40.500] Cuba sebut banyak kali. [00:04:40.660 – 00:04:41.880] Aset-aset-aset-aset. [00:04:41.960 – 00:04:42.520] Senang sebut tak? [00:04:44.120 – 00:04:44.520] Trivago. [00:04:44.780 – 00:04:44.960] Nampak? [00:04:45.080 – 00:04:45.800] Nama pun senang. [00:04:46.380 – 00:04:46.780] Trivago. [00:04:47.060 – 00:04:48.460] Untuk orang salah heja tu susah. [00:04:48.520 – 00:04:49.820] Walaupun nama tu pelik, unik. [00:04:49.940 – 00:04:51.320] Tapi Trivago. [00:04:52.160 – 00:04:53.760] Kita boleh buat ujian macam ni tau. [00:04:53.980 – 00:04:55.140] Cuba explain kat kawan kita. [00:04:55.480 – 00:04:56.900] Nama brand aku yang ni. [00:04:57.000 – 00:04:57.540] Cuba kau eja. [00:04:57.720 – 00:04:59.480] Tanpa aku bagitahu nak ejaan sebenar. [00:05:00.080 – 00:05:01.100] Apa nama brand kau? [00:05:03.960 – 00:05:04.760] Moose Care. [00:05:06.800 – 00:05:07.660] Moose Care. [00:05:07.820 – 00:05:08.620] Moose Care. [00:05:09.980 – 00:05:10.900] Moose Care. [00:05:10.980 – 00:05:11.480] Betul tak macam ni? [00:05:11.580 – 00:05:12.220] Haa betul. [00:05:12.780 – 00:05:13.660] Moose Care ni apa? [00:05:14.320 – 00:05:16.460] Moose Care ni untuk repair telefon. [00:05:16.900 – 00:05:18.200] Moose Care iPhone repair. [00:05:18.700 – 00:05:19.760] Oh Moose Care. [00:05:20.220 – 00:05:21.600] Haa okey okey okey okey okey. [00:05:21.660 – 00:05:22.220] Nampak? [00:05:22.820 – 00:05:23.620] Moose Care. [00:05:25.360 – 00:05:26.000] Hantar di [00:05:26.000 – 00:05:27.080] Moose Care iPhone Repair [00:05:27.080 – 00:05:28.000] Saya akan buat nama tu [00:05:28.000 – 00:05:28.520] Deskriptif [00:05:28.520 – 00:05:29.360] Biar panjang pun tak apa [00:05:29.360 – 00:05:29.880] Sebab [00:05:29.880 – 00:05:30.700] Dia macam ni tau [00:05:30.700 – 00:05:32.160] Kalau kita sebut [00:05:32.160 – 00:05:32.600] Moose Care [00:05:32.600 – 00:05:33.060] Moose Care [00:05:33.060 – 00:05:33.720] Oh ingat apa ni [00:05:33.720 – 00:05:34.740] Muslim Care ke [00:05:34.740 – 00:05:35.780] NGO ke apa [00:05:35.780 – 00:05:36.620] Jadi kita buat [00:05:36.620 – 00:05:38.620] Moose Care iPhone Repair [00:05:38.620 – 00:05:39.900] So dia jelas [00:05:39.900 – 00:05:40.660] Satu tagline [00:05:40.660 – 00:05:41.560] Terus [00:05:41.560 – 00:05:43.220] Itu hack-hack saya lah [00:05:43.220 – 00:05:43.860] Sebab saya dah launch [00:05:43.860 – 00:05:44.620] Lebih 40 brand [00:05:44.620 – 00:05:45.400] Berbeza-beza [00:05:45.400 – 00:05:46.700] Jadi ini cara [00:05:46.700 – 00:05:48.000] Untuk saya penetrate market [00:05:48.000 – 00:05:48.480] Dengan [00:05:48.480 – 00:05:49.120] A clear [00:05:49.120 – 00:05:49.960] USP [00:05:50.760 – 00:05:51.780] A clear [00:05:51.780 – 00:05:52.780] Brand description [00:05:54.580 – 00:05:55.360] Semak nama [00:05:55.360 – 00:05:56.100] Check dulu [00:05:57.060 – 00:05:57.540] SSM [00:05:57.540 – 00:05:58.440] Ini Maipo ni [00:05:58.440 – 00:05:59.720] Kalau nak advance lah [00:05:59.720 – 00:06:00.740] Tapi saya biasa [00:06:00.740 – 00:06:01.500] Saya check dekat sini [00:06:01.500 – 00:06:03.000] Saya check dekat channel [00:06:03.000 – 00:06:03.880] Kita nak check dekat mana [00:06:03.880 – 00:06:05.200] Kita nak check domain [00:06:05.200 – 00:06:06.620] Website wujud ke tak [00:06:06.620 – 00:06:07.880] Domain website ni [00:06:07.880 – 00:06:09.320] Lepas tu saya akan check dekat [00:06:09.320 – 00:06:09.840] FB [00:06:09.840 – 00:06:10.420] IG [00:06:10.920 – 00:06:11.400] TikTok [00:06:11.400 – 00:06:12.700] Ada tak orang yang buat nama sama [00:06:12.700 – 00:06:13.700] Yang paling penting [00:06:13.700 – 00:06:14.880] Kita akan cuba google nama tu [00:06:14.880 – 00:06:15.400] Muscare [00:06:15.400 – 00:06:16.340] Muscare ni ada [00:06:16.340 – 00:06:17.520] Saya pun search kat sini [00:06:18.100 – 00:06:18.580] Mus [00:06:20.180 – 00:06:20.660] Muscare [00:06:21.440 – 00:06:21.920] Muscare [00:06:21.920 – 00:06:22.860] Muscare online [00:06:22.860 – 00:06:24.480] Eh dah ada lah ni [00:06:24.480 – 00:06:25.380] Alamak [00:06:25.380 – 00:06:26.280] Eh nampak tak [00:06:27.880 – 00:06:29.400] Dah ada lah Muscare [00:06:29.400 – 00:06:30.560] Saya akan search macam ni lah [00:06:30.560 – 00:06:31.180] Dekat atas ni [00:06:31.680 – 00:06:33.280] Eh dah ada Muscare lah [00:06:33.280 – 00:06:34.020] Alamak [00:06:34.020 – 00:06:35.100] Muscare House Enterprise [00:06:35.100 – 00:06:36.480] Lepas tu saya tengok [00:06:36.480 – 00:06:37.420] Haa tak famous [00:06:37.420 – 00:06:39.200] Takpe lah ni aku boleh beat dia ni [00:06:39.200 – 00:06:40.020] Dalam masa setahun ni [00:06:40.020 – 00:06:40.680] Haa macam tu [00:06:41.500 – 00:06:41.980] Muscare [00:06:41.980 – 00:06:42.540] Muscare [00:06:42.540 – 00:06:43.140] Kita tengok lah [00:06:43.140 – 00:06:44.540] Haa tanya dia [00:06:45.640 – 00:06:46.120] Apakah [00:06:46.920 – 00:06:47.400] Muscare [00:06:48.820 – 00:06:49.900] Tanyalah jemenai ni [00:06:51.100 – 00:06:52.540] Muscam rujuk kepada syarikat [00:06:52.540 – 00:06:53.260] Muscam House [00:06:55.780 – 00:06:57.420] Use beda content apps [00:06:57.420 – 00:06:57.880] Continue [00:06:59.360 – 00:07:00.020] Ha [00:07:00.020 – 00:07:01.520] Macam-macam [00:07:01.520 – 00:07:03.140] Ha tak nak lah [00:07:03.140 – 00:07:05.180] Muscam rujuk kepada [00:07:05.180 – 00:07:06.260] House Enterprise [00:07:06.260 – 00:07:07.340] Pemilik syarikat [00:07:07.340 – 00:07:08.060] Ha nampak [00:07:08.060 – 00:07:09.060] Tanya AI [00:07:09.060 – 00:07:09.760] Tu boleh tahu dah [00:07:09.760 – 00:07:10.120] Okay [00:07:10.120 – 00:07:11.940] Boleh lah aku bibit ni [00:07:11.940 – 00:07:13.200] Nanti kalau customer Google [00:07:13.200 – 00:07:14.260] Keluar aku punya atas sekali [00:07:14.260 – 00:07:15.560] Kita pun tak nak nama yang [00:07:15.560 – 00:07:16.740] Big competitor [00:07:16.740 – 00:07:17.660] Kita nak buat nama [00:07:17.660 – 00:07:18.580] Tiba-tiba dah ada [00:07:18.580 – 00:07:19.800] Jerong besar [00:07:19.800 – 00:07:21.840] pakai nama tu. Masalah lah. Kita tak nak macam tu [00:07:21.840 – 00:07:23.620] eh. So, itu adalah tips untuk [00:07:23.620 – 00:07:25.440] pemilihan nama brand yang [00:07:25.440 – 00:07:27.120] betul. Okay. [00:07:28.420 – 00:07:29.500] X, Y, Z, K [00:07:29.500 – 00:07:29.980] Oh. [00:07:31.360 – 00:07:32.200] Kami adalah [00:07:35.700 – 00:07:37.940] Rapi. Apa bengong? Dia dah rapi. [00:07:38.720 – 00:07:39.460] Moose Care [00:07:39.980 – 00:07:41.640] MPV Car Wash. Haa. [00:07:41.700 – 00:07:43.020] Contohnya. Moose Care. [00:07:44.960 – 00:07:45.900] Basuh Car Wash. [00:07:46.240 – 00:07:47.800] Ingat MPV. Ingat [00:07:47.800 – 00:07:49.320] Moose Care. Moose Care. [00:07:50.840 – 00:07:52.660] M-U-S-C-A-R-E [00:07:52.660 – 00:07:53.920] Kalau tanya 10 orang [00:07:53.920 – 00:07:54.620] Berapa ramai yang [00:07:54.620 – 00:07:55.640] Boleh aja [00:07:55.640 – 00:07:56.600] Kalau boleh aja [00:07:56.600 – 00:07:57.260] Dah settle lah [00:07:57.260 – 00:07:57.880] Senang sebut [00:07:57.880 – 00:07:58.360] Senang lah [00:07:58.360 – 00:07:59.080] Dah settle lah tu [00:07:59.080 – 00:07:59.580] Itu je nama [00:07:59.580 – 00:08:00.360] Nama dia bodoh-bodoh je [00:08:00.840 – 00:08:02.040] Semua nama semua bodoh-bodoh [00:08:02.040 – 00:08:02.920] Bila dah berjaya [00:08:02.920 – 00:08:03.580] Semua jadi bijak [00:08:03.580 – 00:08:04.800] Oh hebat lah Nike [00:08:04.800 – 00:08:06.240] Logo dia bodoh macam ni je [00:08:06.240 – 00:08:06.960] Padahal dulu [00:08:06.960 – 00:08:07.480] Waktu mula-mula [00:08:07.480 – 00:08:08.760] Dia pun tak ada idea dia buat je [00:08:08.760 – 00:08:10.180] Tapi bila dah berjaya [00:08:10.180 – 00:08:11.040] Semua brand besar [00:08:11.040 – 00:08:12.160] Kentut pun berwangi [00:08:12.160 – 00:08:13.520] Kita brand kecil ni [00:08:13.520 – 00:08:13.760] Do [00:08:14.360 – 00:08:15.000] Overhype sangat [00:08:15.000 – 00:08:15.720] Dengan brand-brand besar [00:08:15.720 – 00:08:16.180] Memang lah [00:08:16.180 – 00:08:17.200] Itu designer dah [00:08:17.200 – 00:08:18.380] Evolusikan brand tu [00:08:18.380 – 00:08:19.720] Tapi waktu dia kecil [00:08:19.720 – 00:08:21.020] Apa logo dia? Bodoh-bodoh je [00:08:21.020 – 00:08:22.980] Sebab tu kadang-kadang saya tengok branding [00:08:22.980 – 00:08:27.420] Ataupun logo ni over exaggerate [00:08:27.420 – 00:08:29.020] Saya rasa dia overrated [00:08:29.980 – 00:08:33.380] Designer rasa logo tu adalah branding [00:08:33.380 – 00:08:36.360] Tak, itu hanya branding identity dan tak ada makna pun [00:08:36.360 – 00:08:38.140] Antara logo dengan nama [00:08:38.140 – 00:08:39.820] Nama lagi penting daripada logo [00:08:40.860 – 00:08:42.400] Saya ulam ya Arif [00:08:43.160 – 00:08:46.060] Antara logo yang betul, yang cantik [00:08:46.060 – 00:08:48.060] Versus nama yang betul [00:08:48.740 – 00:08:50.220] Nama brand lagi penting [00:08:55.720 – 00:08:56.900] Blueprint business service [00:08:56.900 – 00:08:58.860] Kenapa? Saya nak fokus pada business service je [00:08:59.760 – 00:09:01.480] Siapa business product yang beli ni [00:09:01.480 – 00:09:03.260] Takpelah belilah kalau anda rasa sesuai [00:09:03.260 – 00:09:04.520] Tapi saya tak fokus pada produk [00:09:04.960 – 00:09:06.860] Sebab saya ni banyak kebanyakan business saya [00:09:06.860 – 00:09:07.900] 70% semua service [00:09:07.900 – 00:09:09.200] Jadi berapa? Saya nak ajar produk [00:09:09.860 – 00:09:11.120] Saya jadi scammer lah pula [00:09:11.120 – 00:09:12.780] Sebab saya pun tak pernah ada real product [00:09:12.780 – 00:09:13.920] Saya jual produk orang ada lah [00:09:13.920 – 00:09:15.020] Jadi fighter semua saya buat [00:09:15.020 – 00:09:16.720] Tapi saya tak ada real product saya sendiri [00:09:16.720 – 00:09:18.120] So berapa? Saya nak ajar [00:09:18.120 – 00:09:20.200] Kita ni jadi sifu dekat tempat yang kita mahir [00:09:20.200 – 00:09:21.000] Dan kita legit je lah [00:09:21.000 – 00:09:24.160] Jadi itulah dia brand name [00:09:24.160 – 00:09:26.100] Kita jumpa dalam video yang seterusnya [00:09:26.100 – 00:09:27.260] Produk name pula