Brand USP Source: https://coachadib.com/module/6ac0406091312412ad203c0d Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.110 – 00:00:27.990] Brand USP. Keeunikan brand. Bila dah clear positioning, dah pilih cheap ke, quality ke, kita kena senaraikan pula apakah USP kita. Unique selling positioning. Ho boleh macam. Unique selling point lah eh. Unique selling point. Contohlah kita nak pastikan kita punya USP ni kena specific, measurable dan deliverable. SMD. [00:00:27.990 – 00:00:28.710] Specific [00:00:28.710 – 00:00:29.710] Kena specific [00:00:29.710 – 00:00:30.790] Oh saya quality [00:00:30.790 – 00:00:31.730] Apa yang qualitynya [00:00:31.730 – 00:00:32.370] Specific lah [00:00:32.370 – 00:00:32.970] Apa yang quality [00:00:32.970 – 00:00:34.530] Oh kita punya baju [00:00:34.530 – 00:00:36.130] Jahitan kita bukan macam ni [00:00:36.130 – 00:00:36.770] Tapi macam ni [00:00:36.770 – 00:00:37.650] Sebab dia tahan [00:00:37.650 – 00:00:37.990] Nampak [00:00:37.990 – 00:00:39.590] Oh saya buat printing tu kan [00:00:39.590 – 00:00:40.650] Tapi printing saya [00:00:40.650 – 00:00:41.930] Color dia naik [00:00:41.930 – 00:00:43.290] Sebab kita print 2 kali [00:00:43.290 – 00:00:44.570] So color dia memang pop [00:00:44.570 – 00:00:45.750] Itu quality saya [00:00:45.750 – 00:00:46.470] Clear [00:00:46.470 – 00:00:47.730] Oh saya material quality [00:00:47.730 – 00:00:49.610] So dia adalah specific [00:00:49.610 – 00:00:50.630] Dan boleh di measure [00:00:50.630 – 00:00:52.110] 2 kali kita print kat sini [00:00:52.110 – 00:00:52.730] Nak pergi nampak [00:00:52.730 – 00:00:53.210] Pop up [00:00:53.210 – 00:00:53.870] Contohnya [00:00:53.870 – 00:00:55.330] Contoh macam kita CA [00:00:55.330 – 00:00:56.470] CA boleh contact kita [00:00:56.470 – 00:00:57.830] Closingacademy.my [00:00:57.830 – 00:00:59.850] Kami menyediakan service VSM [00:00:59.850 – 00:01:00.750] Virtual Sales Manager [00:01:00.750 – 00:01:02.010] Ini company sebenarnya boleh search [00:01:02.010 – 00:01:03.490] So kalau anda ada masalah [00:01:03.490 – 00:01:04.130] Team sale tak perform [00:01:04.130 – 00:01:04.790] Boleh contact kita [00:01:04.790 – 00:01:06.090] So apa USP kita [00:01:06.090 – 00:01:06.610] Simple je [00:01:06.610 – 00:01:08.530] USP VSM adalah cheap [00:01:08.530 – 00:01:10.110] Kita sediakan service [00:01:10.110 – 00:01:11.730] Sales Manager [00:01:11.730 – 00:01:14.050] Dengan harga RM1,500 sebulan [00:01:14.050 – 00:01:15.090] Kita monitor [00:01:15.090 – 00:01:15.730] Train [00:01:15.730 – 00:01:17.570] Dan juga collect report [00:01:17.570 – 00:01:17.910] Sorry [00:01:17.910 – 00:01:18.550] We train [00:01:20.090 – 00:01:21.490] We train manage [00:01:21.490 – 00:01:23.130] And review your team sale [00:01:23.130 – 00:01:24.530] Kita ajar [00:01:24.530 – 00:01:26.050] Kita monitor [00:01:26.050 – 00:01:27.030] Minta report setiap hari [00:01:27.030 – 00:01:34.930] Kita jaga report dia, masukkan dalam satu dashboard dan juga kita review team dia secara private sebulan dua kali melalui Zoom. [00:01:35.190 – 00:01:36.890] Nama dia VSM, Virtual Sales Manager. [00:01:37.310 – 00:01:39.590] So, ini adalah produk sebenar. Saya buka lah. Nak tunjuk. [00:01:40.690 – 00:01:41.670] Closing Academy. [00:01:43.050 – 00:01:45.330] Ini adalah real product yang kita buat. [00:01:46.950 – 00:01:47.950] Real product. [00:01:48.530 – 00:01:49.890] Saya nak tunjuk satu example lah. [00:01:50.170 – 00:01:52.890] Saya punya actual salah satu sub-brand yang saya buat. [00:01:56.190 – 00:01:57.590] website dia closing academy [00:01:57.590 – 00:01:59.670] boleh cari closingacademy.my [00:01:59.670 – 00:02:01.270] ok so [00:02:01.270 – 00:02:02.870] closing academy ni simple je guys [00:02:02.870 – 00:02:04.750] closing academy ni harga dia RM1,500 [00:02:06.050 – 00:02:06.650] sebulan [00:02:06.650 – 00:02:09.030] ya sebulan, complete everything [00:02:09.030 – 00:02:11.310] kita buat 5 dalam 1, custom script [00:02:11.310 – 00:02:12.990] kita minta report setiap hari [00:02:12.990 – 00:02:14.850] kita bebaskan [00:02:14.850 – 00:02:17.050] bos dia daripada dibelenggu masalah [00:02:17.050 – 00:02:19.190] sale, bos dia boleh fokus pada marketing [00:02:19.190 – 00:02:20.990] dan benda-benda lain, kita buat [00:02:20.990 – 00:02:22.910] weekly workshop. Setiap minggu ada [00:02:22.910 – 00:02:24.890] workshop dua kali. Weh, ini kalau nak bayar kat luar [00:02:24.890 – 00:02:26.810] berapa puluh ringgit, berapa ratu ringgit ni. Ini [00:02:26.810 – 00:02:28.730] untuk kita cover untuk lima orang team sale dia. [00:02:28.950 – 00:02:30.990] Ha, make tau. Bukannya seorang dua lah. Lima orang [00:02:30.990 – 00:02:33.010] kita cover. Kita buat review secara [00:02:33.010 – 00:02:34.970] private. Ha, yang ini secara public lah. Combine [00:02:34.970 – 00:02:36.490] company-company lain. Tapi ini secara private. [00:02:37.030 – 00:02:39.010] Dua kali. Sebulan [00:02:39.010 – 00:02:40.870] dua kali. Dan kita [00:02:40.870 – 00:02:42.810] ada dashboard untuk dia tracking. Dan semua [00:02:42.810 – 00:02:43.970] benda ni dengan harga RM1,500 [00:02:43.970 – 00:02:46.790] kita jadi polis dan cikgu kepada [00:02:46.790 – 00:02:49.150] team sale anda. Nama dia VSM [00:02:49.150 – 00:02:51.390] virtual sales manager. Okey, kenapa saya nak cerita [00:02:51.390 – 00:02:53.210] pasal benda ni? Nampak tak position yang saya tengah [00:02:53.210 – 00:02:55.310] pilih? Saya bukan jadi paling laju. [00:02:56.230 – 00:02:57.350] Saya bukan jadi paling [00:02:57.350 – 00:02:59.130] kualiti. Saya nak jadi [00:02:59.130 – 00:03:01.230] paling murah. Saya nak buktikan [00:03:01.230 – 00:03:03.050] business owner kat luar sana, anda [00:03:03.050 – 00:03:04.790] hire kami. RM1,500 [00:03:04.790 – 00:03:06.890] je kami boleh manage the whole thing. [00:03:07.150 – 00:03:09.210] Sebab rupanya nak hire manager mahal gila. [00:03:09.310 – 00:03:11.010] Basic salary pun untuk staff RM1,700. [00:03:11.530 – 00:03:13.050] Nak hire manager yang label [00:03:13.050 – 00:03:14.930] macam kami ni silap-silap RM7,000 sebulan. [00:03:15.090 – 00:03:17.010] Kita dah expert handle team say yang lain. [00:03:17.530 – 00:03:18.970] Dan satu lagi USP [00:03:18.970 – 00:03:21.170] tambahan lah yang saya masukkan, kita [00:03:21.170 – 00:03:22.990] private-kan semua klien. [00:03:23.190 – 00:03:25.050] Perasaan tak kalau di sini, mana [00:03:25.050 – 00:03:26.850] ada nampak klien? [00:03:27.170 – 00:03:28.870] Tak ada. Kami tak [00:03:28.870 – 00:03:29.430] perlukan [00:03:30.950 – 00:03:32.830] klien punya success story untuk jual [00:03:32.830 – 00:03:34.790] sebab kita private-kan. Itu [00:03:34.790 – 00:03:36.610] antara USP tambahan. Nampak tak? [00:03:37.030 – 00:03:38.330] So, kita ada main USP. [00:03:38.850 – 00:03:41.010] Contohnya main USP adalah harga dia murah. [00:03:41.630 – 00:03:42.730] Saya ada additional [00:03:42.730 – 00:03:44.790] USP. Additional USP saya adalah [00:03:44.790 – 00:03:46.810] privacy. Sebab walaupun [00:03:46.810 – 00:03:48.950] murah, kita tak jual result klien. Tak payah. [00:03:48.970 – 00:03:51.230] Kita confident dengan our quality [00:03:51.230 – 00:03:52.990] Dan customer kita happy [00:03:52.990 – 00:03:53.930] Untuk subscribe [00:03:53.930 – 00:03:55.330] Dan tak ada kontrak [00:03:55.330 – 00:03:56.670] Bayar je RM1,500 [00:03:56.670 – 00:03:58.190] Agak-agak tak happy [00:03:58.190 – 00:03:59.570] Boleh cancel anytime [00:03:59.570 – 00:04:00.550] Monthly subscription [00:04:00.550 – 00:04:02.610] Tiba-tiba bos [00:04:02.610 – 00:04:04.650] Daripada staff dia sale 2 orang [00:04:04.650 – 00:04:05.770] Tiba-tiba eh berani [00:04:05.770 – 00:04:06.910] Nak tambah lagi 4 orang [00:04:06.910 – 00:04:08.930] Daripada sale start RM200,000 sebulan [00:04:08.930 – 00:04:09.550] 2 orang team sale [00:04:09.550 – 00:04:10.550] Atau RM100,000 sebulan [00:04:10.550 – 00:04:12.170] Tambah 2 orang team sale [00:04:12.170 – 00:04:13.310] Jadi RM200,000 sebulan [00:04:13.310 – 00:04:14.230] Kita design terus [00:04:14.230 – 00:04:15.790] 2 tahun career growth [00:04:15.790 – 00:04:16.790] Eh career growth lah [00:04:16.790 – 00:04:17.550] 2 tahun roadmap [00:04:17.550 – 00:04:18.610] Kita bayar tu [00:04:18.610 – 00:04:20.650] boss, kuartal pertama maintain team sale sedia ada. [00:04:20.750 – 00:04:22.490] Kita belasah dia orang bagi power dulu. Naikkan [00:04:22.490 – 00:04:24.670] CR, closing rate daripada 5% to 10% [00:04:24.670 – 00:04:26.450] contohnya. Daripada 10% to [00:04:27.710 – 00:04:28.510] 15%. Kuartal [00:04:28.510 – 00:04:30.370] kedua pula, kita nak minta boss [00:04:30.370 – 00:04:32.490] hire lagi 2 orang. Campak kat kita. Sebab [00:04:32.490 – 00:04:34.230] ruji lah. Kita cover up until 5 orang. [00:04:34.370 – 00:04:35.650] Tapi 2 orang je team sale. Nampak? [00:04:35.970 – 00:04:37.630] We grow with you. [00:04:38.270 – 00:04:40.450] Lepas tu, kuartal ketiga, kita maintain team [00:04:40.450 – 00:04:42.370] yang sedia ada. Kuartal keempat, hiring lagi. [00:04:42.810 – 00:04:44.610] So, tiba-tiba, boss yang ada kat kita [00:04:44.610 – 00:04:46.310] ni, dia grow together [00:04:46.310 – 00:04:48.530] Dengan kita daripada sell 200 ribu sebulan [00:04:48.530 – 00:04:49.790] Kepada sell sejuta sebulan [00:04:49.790 – 00:04:52.330] Tapi kena ingat lah kita cover untuk 5 account je [00:04:52.330 – 00:04:53.930] So kalau dia ada 10 orang team sell [00:04:53.930 – 00:04:55.730] 2 account lah dia kena ada, 1 ribu setengah, 1 ribu setengah [00:04:55.730 – 00:04:57.810] Nampak? Simple. So itu juga adalah [00:04:58.590 – 00:04:59.470] Contoh USP [00:04:59.470 – 00:05:01.230] So saya nak beritahu benda ni sebab [00:05:02.790 – 00:05:03.670] Specific, measurable [00:05:03.670 – 00:05:06.150] Sebab tu kita suka buat macam kalau service ni kan [00:05:06.150 – 00:05:08.410] Oh 3 dalam 1, 5 dalam 1 [00:05:08.410 – 00:05:10.130] Kan senang customer nak tengok [00:05:10.130 – 00:05:12.210] Jadi brand USP ni dia kena [00:05:12.210 – 00:05:14.550] Specific. Benefit, apa benefit dia [00:05:14.550 – 00:05:17.330] Macam dalam kes VSM tadi, kita nak bebaskan masa bos [00:05:18.210 – 00:05:19.330] Seminggu sebulan [00:05:19.330 – 00:05:22.350] Bayangkan nak manage team sale ni perlukan spend seminggu sebulan [00:05:22.350 – 00:05:23.170] Nak tengok-tengok-tengok [00:05:23.170 – 00:05:24.530] Jimat seminggu bos [00:05:24.530 – 00:05:26.630] Sebab kita tolong uruskan [00:05:26.630 – 00:05:27.450] Secara virtual je [00:05:27.450 – 00:05:28.570] Tak perlu datang office kita [00:05:28.570 – 00:05:29.310] Tak perlu nak ni [00:05:29.310 – 00:05:30.230] Itu USP kami [00:05:30.230 – 00:05:30.690] Yang ketiga [00:05:30.690 – 00:05:31.670] So maksudnya [00:05:31.670 – 00:05:35.610] Pertama adalah kita chip RM1,500 sebulan untuk manager [00:05:35.610 – 00:05:37.670] Yang kedua kita jaga privacy [00:05:37.670 – 00:05:40.350] Yang ketiga pula secara virtual [00:05:40.350 – 00:05:43.490] Maksudnya benda ni tak ada cost-cost lah [00:05:43.490 – 00:05:44.090] Murah tadi ya [00:05:44.090 – 00:05:44.570] Murah kan [00:05:44.570 – 00:05:45.470] Kalau nak pergi training [00:05:45.470 – 00:05:46.870] Team nak kena pergi ofis kita [00:05:46.870 – 00:05:47.850] Dah cost transportation [00:05:47.850 – 00:05:49.030] Mahal pula tu [00:05:49.030 – 00:05:49.630] So [00:05:50.230 – 00:05:51.310] Itulah bagi saya [00:05:51.310 – 00:05:52.730] A clear message [00:05:52.730 – 00:05:53.430] Untuk offer [00:05:53.430 – 00:05:55.570] Dia mesti kena ada ukuran dia [00:05:56.750 – 00:05:57.790] Service cepat [00:05:58.570 – 00:05:59.970] Cepat semua boleh cakap cepat [00:05:59.970 – 00:06:01.990] Oh quotation dalam masa 10 minit [00:06:02.750 – 00:06:03.910] Kita punya company [00:06:03.910 – 00:06:05.470] Keluarkan quotation same day [00:06:05.470 – 00:06:06.610] Kualiti terbaik [00:06:06.610 – 00:06:07.690] Terbaik terbaik [00:06:07.690 – 00:06:08.050] Sedap [00:06:08.050 – 00:06:08.690] Kedai makan sedap [00:06:08.690 – 00:06:09.230] Buat apa [00:06:09.230 – 00:06:11.210] Oh kita ada 2 kali QC tuan [00:06:11.210 – 00:06:12.750] Sebelum baju ni release [00:06:12.750 – 00:06:13.670] Kita check 2 kali [00:06:13.670 – 00:06:15.770] Contohnya, banyak revision [00:06:16.430 – 00:06:17.270] 3 kali [00:06:17.270 – 00:06:19.890] Kita bagi revise untuk company ID ni [00:06:19.890 – 00:06:21.310] 3 kali boleh tukar layout plan [00:06:21.310 – 00:06:23.670] Puan jangan risau, Puan nak tukar [00:06:23.670 – 00:06:26.130] Biasa company lain bagi sekali, kami bagi 3 kali [00:06:26.130 – 00:06:27.750] Perubahan, contohnya kita punya ID [00:06:27.750 – 00:06:29.750] Dah release design, Puan tak ok [00:06:29.750 – 00:06:31.950] Tukar lagi Puan, tak ada masalah, free of charge [00:06:31.950 – 00:06:34.090] Kalau Puan rasa tak ok, tukar lagi [00:06:34.090 – 00:06:35.850] Kali kedua, dan kalau Puan rasa tak ok [00:06:35.850 – 00:06:37.670] Tukar kali ketiga, in fact Puan [00:06:37.670 – 00:06:39.130] Kita ada 3 designer kat sini [00:06:39.130 – 00:06:41.990] Katalah Puan tak berkenan dengan style of designer kita [00:06:41.990 – 00:06:44.190] kita umbaik desain ini. Itulah kualiti [00:06:44.190 – 00:06:46.190] kami tuan. Revision [00:06:46.190 – 00:06:48.210] Oh mudah kita, mudah [00:06:48.210 – 00:06:50.050] berusahaan. Apa yang mudah? Kami [00:06:50.050 – 00:06:51.910] akan hantar seorang [00:06:53.470 – 00:06:54.150] manager [00:06:54.150 – 00:06:56.230] kita akan hantar seorang [00:06:56.230 – 00:06:58.210] site manager yang akan [00:06:58.210 – 00:06:59.790] duduk dekat rumah tuan [00:06:59.790 – 00:07:01.670] dia akan datang seminggu sekali [00:07:02.410 – 00:07:03.890] dia akan datang seminggu sekali [00:07:03.890 – 00:07:05.910] untuk check progress dan setiap minggu puan [00:07:05.910 – 00:07:07.890] dia akan submit kat puan report mingguan [00:07:07.890 – 00:07:09.990] punya progress. Itulah beza kalau puan [00:07:09.990 – 00:07:12.010] hire kami. Company ID lain dia tak [00:07:12.010 – 00:07:13.990] buat macam ni Puan. Jadi kita risau. Kan [00:07:13.990 – 00:07:16.030] apa berlaku. Dan in fact bila kita [00:07:16.030 – 00:07:17.990] buat side visit tu, kalau Puan nak datang pun boleh. [00:07:18.470 – 00:07:20.250] Kita tunjukkan apa progress dan sebagainya. [00:07:21.310 – 00:07:22.090] Okey. Contohnya [00:07:22.090 – 00:07:22.690] itulah quality. [00:07:24.210 – 00:07:25.930] Tiga USP, satu positioning. [00:07:26.350 – 00:07:28.150] Cost yang jelas, confident, masa yang tepat. [00:07:28.250 – 00:07:29.690] Ini contohnya. So kita [00:07:30.450 – 00:07:31.650] kita nak pastikan [00:07:31.650 – 00:07:33.970] kalau chip, apa? Chipnya. [00:07:34.450 – 00:07:35.750] Kalau quality, apa yang [00:07:35.750 – 00:07:37.870] quality-nya? Kalau laju, apa [00:07:37.870 – 00:07:39.870] yang lajunya? Kena clear dekat [00:07:39.870 – 00:07:41.310] brand positioning [00:07:42.050 – 00:07:43.770] printing, 3 bukti untuk [00:07:43.770 – 00:07:45.930] quality, contohnya custom design, 3 kali revision [00:07:45.930 – 00:07:47.910] kita ada bagi size tester [00:07:48.550 – 00:07:49.690] kita bagi baju [00:07:49.690 – 00:07:51.470] untuk hantar, ataupun boleh [00:07:51.470 – 00:07:53.810] pick up collect kat kita punya office, kita bagi free baju [00:07:53.810 – 00:07:55.550] nampak, so itu quality bagi kita [00:07:55.550 – 00:07:57.970] custom design, designer kita memang buat custom [00:07:57.970 – 00:08:00.090] puan boleh tengok ni katalog design kita memang lawa-lawa [00:08:00.090 – 00:08:02.010] memang saya boleh kata memang takkan sama [00:08:02.010 – 00:08:03.850] dengan apa-apa lain, 3 kali nak [00:08:03.850 – 00:08:05.410] tukar boleh, kita bagi baju tester [00:08:06.230 – 00:08:08.090] laju pula, macam mana kita nak define laju [00:08:08.090 – 00:08:11.550] Puan dengan kita, kita memang respon sepantas 10 minit [00:08:12.090 – 00:08:14.890] Ataupun dalam office hour, kalau Puan ada beberapa masalah [00:08:14.890 – 00:08:17.130] Katalah Puan outsource service account kita [00:08:17.130 – 00:08:20.230] Kita punya team mengamalkan respon rate kurang 4 jam [00:08:20.230 – 00:08:21.550] Itu kita punya janji [00:08:21.550 – 00:08:23.550] Katalah Puan WhatsApp dalam office hour [00:08:23.550 – 00:08:25.230] Kita mestikan respon kurang 4 jam [00:08:25.230 – 00:08:27.090] Jadi Puan takkan kena sidang lebih sehari Puan-Puan [00:08:27.090 – 00:08:29.090] Cuma saya disclaimer 4 jam lah [00:08:29.090 – 00:08:32.190] Jadi Puan tahu kita memang fokus pada speed, speed, speed, speed [00:08:32.190 – 00:08:33.670] Puan ada masalah HR, tanya [00:08:33.670 – 00:08:35.890] Katalah saya buat service outsource HR [00:08:35.890 – 00:08:37.710] Delivery, apa deliverynya? [00:08:38.090 – 00:08:43.610] Kena explain lah. Kita akan bagi surat-surat yang Puan minta paling lambat sehari. [00:08:44.410 – 00:08:47.350] Okay, recovery. Kalau terlewat, apa benda? Jadi, itu kena clear. [00:08:47.450 – 00:08:53.690] That's why brand USP ni, bila kita bercakap dengan customer, bila kita buat video, bila kita buat content, bila kita buat ads, [00:08:53.850 – 00:08:59.990] inilah benda yang kena dimasukkan menjadikan brand promise sebagai brand USP. [00:09:00.190 – 00:09:02.650] So, that's why guys, penting gila pilih positioning ni. [00:09:02.650 – 00:09:04.290] Bila dah pilih positioning [00:09:04.290 – 00:09:07.030] Barulah kita design USP kita [00:09:07.030 – 00:09:08.630] Di sebalik positioning tu [00:09:08.630 – 00:09:11.150] Macam saya, saya tak nak kata kami terpaling [00:09:11.150 – 00:09:12.610] Kualiti untuk BSM [00:09:12.610 – 00:09:15.170] Tapi saya akan beritahu kami paling murah [00:09:15.170 – 00:09:16.990] Dan result dah membuktikan [00:09:16.990 – 00:09:18.290] Yang kami boleh naikkan tim sale [00:09:18.290 – 00:09:19.870] Dengan secara online je [00:09:19.870 – 00:09:22.250] Contoh kalau nak kata kualiti, saya ambil [00:09:22.250 – 00:09:24.330] Even service saya sendiri sebagai comparison [00:09:24.950 – 00:09:26.770] Banyak je orang lain boleh buat lagi kualiti [00:09:26.770 – 00:09:28.370] In fact, ada orang lain [00:09:28.370 – 00:09:29.830] Boleh datang ofis terus [00:09:29.830 – 00:09:31.350] Ada trainer, hi [00:09:32.090 – 00:09:34.070] Saya adalah personal trainer [00:09:34.070 – 00:09:34.470] Team sale [00:09:34.470 – 00:09:35.150] Saya boleh datang [00:09:35.150 – 00:09:36.410] Setiap hari duduk ke ofis [00:09:36.410 – 00:09:37.090] Okay [00:09:37.090 – 00:09:37.750] Silakan [00:09:37.750 – 00:09:38.710] Harga berapa? [00:09:38.830 – 00:09:39.130] RM5,000 [00:09:39.130 – 00:09:40.650] Kami punya harga RM1,500 [00:09:40.650 – 00:09:42.430] Kita langsung takkan datang ofis [00:09:42.430 – 00:09:43.310] You jangan risau [00:09:43.310 – 00:09:45.310] You takkan kenal kita sangat pun [00:09:45.310 – 00:09:45.970] Kenal online je [00:09:45.970 – 00:09:47.190] Tengok zoom muka-muka macam tu je [00:09:47.190 – 00:09:48.410] Tapi apa yang kita boleh janji [00:09:48.410 – 00:09:49.910] Kita paling murah [00:09:49.910 – 00:09:51.770] Dan kita boleh deliver the same result [00:09:51.770 – 00:09:52.350] Macam [00:09:52.350 – 00:09:53.710] Sale still naik [00:09:53.710 – 00:09:54.170] Macam [00:09:54.170 – 00:09:54.650] Okay tak? [00:09:55.030 – 00:09:55.510] Nampak? [00:09:55.650 – 00:09:56.750] Saya tak perlu jadi paling quality [00:09:56.750 – 00:09:58.110] Sebab kalau nak quality [00:09:58.110 – 00:09:59.190] Mesti kena the personal touch [00:09:59.190 – 00:10:00.470] Mesti nak kena custom [00:10:00.470 – 00:10:01.290] Maveritude nak kena [00:10:01.290 – 00:10:02.050] Tak payah [00:10:02.050 – 00:10:03.410] Dengan harga RM1,500 pun [00:10:03.410 – 00:10:04.270] Kita dah boleh deliver dah [00:10:04.270 – 00:10:04.930] The same result [00:10:04.930 – 00:10:06.330] Ataupun mungkin kurang result [00:10:06.330 – 00:10:07.750] Tapi sell you naik [00:10:07.750 – 00:10:08.470] Itu yang penting [00:10:08.470 – 00:10:09.410] Okay next pula [00:10:09.410 – 00:10:10.190] Speed [00:10:10.190 – 00:10:11.550] Kita tak puas kerja paling laju [00:10:11.550 – 00:10:12.730] Kalau tengok kat sini eh [00:10:12.730 – 00:10:14.670] Kita hanya buat workshop [00:10:15.310 – 00:10:16.270] Seminggu dua kali je [00:10:16.930 – 00:10:18.370] Kalau trainer lain mungkin lah [00:10:18.370 – 00:10:19.830] You hire your manager [00:10:19.830 – 00:10:20.770] RM5,000 [00:10:20.770 – 00:10:21.970] Dia boleh buat training hari-hari [00:10:21.970 – 00:10:23.510] Tapi kita argue balik [00:10:23.510 – 00:10:24.550] Dengan hanya training [00:10:24.550 – 00:10:25.790] Seminggu dua kali ni pun [00:10:25.790 – 00:10:27.290] Kita dah boleh deliver the same [00:10:27.290 – 00:10:28.850] Even kadang-kadang better result [00:10:28.850 – 00:10:30.490] Ataupun below dan result [00:10:30.490 – 00:10:30.810] Tapi [00:10:30.810 – 00:10:31.790] Sibu setengah [00:10:31.790 – 00:10:32.130] Nampak? [00:10:32.270 – 00:10:32.790] So that's why [00:10:33.850 – 00:10:35.210] Dalam harga yang murah [00:10:35.210 – 00:10:36.730] Customer kena follow kita [00:10:36.730 – 00:10:38.590] Sebab kita tak boleh nak bagi [00:10:38.590 – 00:10:39.730] Full value macam orang lain [00:10:39.730 – 00:10:41.790] Tapi dengan harga yang murah juga [00:10:41.790 – 00:10:42.710] Dia dapat [00:10:42.710 – 00:10:44.090] Basic solution [00:10:44.090 – 00:10:44.950] Ingat tak saya kata tadi [00:10:44.950 – 00:10:46.410] Harga murah ni [00:10:46.410 – 00:10:47.730] Positioning dia basic solution [00:10:47.730 – 00:10:49.230] Dan masalah business owner ni [00:10:50.770 – 00:10:51.990] Sales manager pun tak ada [00:10:52.630 – 00:10:54.630] Tak pernah ada sales manager langsung [00:10:55.310 – 00:10:57.130] Langsung tak boleh nak manage pun team sale [00:10:57.130 – 00:10:58.290] Sampai hire team sale [00:10:58.290 – 00:11:00.010] Resignkan lalai buat TikTok live je [00:11:00.010 – 00:11:01.350] Padahal dia jual servis [00:11:01.350 – 00:11:02.590] Dia jual barang mahal [00:11:02.590 – 00:11:04.010] Kalau barang murah [00:11:04.010 – 00:11:04.790] Saya kata okey lah [00:11:04.790 – 00:11:06.090] Tak wajib lah ambil VSM ni [00:11:06.090 – 00:11:07.170] Saya boleh kata okey [00:11:07.170 – 00:11:07.790] Barang berapa ni? [00:11:07.890 – 00:11:08.410] Bawah seribu [00:11:08.410 – 00:11:09.270] Takpelah tak payah ambil [00:11:09.270 – 00:11:10.610] Barang-barang bawah lima tu [00:11:10.610 – 00:11:11.250] Takpelah tak payah ambil [00:11:11.250 – 00:11:12.470] Ni barang berapa ni? [00:11:12.750 – 00:11:14.190] Barang saya ni mahal tuan [00:11:14.750 – 00:11:16.350] Barang saya ni atas lima ratus [00:11:16.990 – 00:11:18.130] Ini tak boleh tuan [00:11:18.130 – 00:11:18.830] Close kat online [00:11:18.830 – 00:11:19.350] Tak boleh [00:11:19.350 – 00:11:19.890] Susah [00:11:19.890 – 00:11:21.830] Kita kena close dalam WhatsApp [00:11:21.830 – 00:11:23.030] Sebab ni atas seribu ni [00:11:23.730 – 00:11:24.850] Barang ataupun servis [00:11:24.850 – 00:11:25.390] Atas seribu [00:11:25.390 – 00:11:26.490] Memang tak boleh buat apa [00:11:26.490 – 00:11:27.670] Kena bersilat dalam WhatsApp [00:11:27.670 – 00:11:30.090] That's why wajib hire manager [00:11:30.090 – 00:11:31.450] Siapa nak train [00:11:31.450 – 00:11:32.370] Takkan you nak train [00:11:32.370 – 00:11:33.990] You ada masalah marketing lagi nak fikir [00:11:33.990 – 00:11:35.230] You ada masalah branding [00:11:35.230 – 00:11:36.090] Masalah operation lagi [00:11:36.090 – 00:11:37.370] So that's why [00:11:37.370 – 00:11:38.190] Kita bagi [00:11:38.190 – 00:11:39.810] Basic solution pun dah boleh solve [00:11:39.810 – 00:11:41.710] Itulah position yang kami pilih [00:11:41.710 – 00:11:42.270] Nampak tak [00:11:42.270 – 00:11:43.250] Saya pun pilih chip [00:11:43.250 – 00:11:44.550] Untuk positioning VSM [00:11:44.550 – 00:11:45.870] Kalau saya nak buat mahal [00:11:45.870 – 00:11:46.590] Saya buat terus mahal [00:11:46.590 – 00:11:47.410] Saya charge RM10,000 [00:11:47.410 – 00:11:49.350] Saya buat personal training [00:11:49.350 – 00:11:50.010] Datang ofis terus [00:11:50.010 – 00:11:51.030] Kalau affordable [00:11:51.030 – 00:11:51.510] Saya nak cakap [00:11:51.510 – 00:11:52.590] Oh kita mampu milik [00:11:52.590 – 00:11:53.910] Haya kita RM3,000 je [00:11:53.910 – 00:11:54.450] Tak tak tak [00:11:54.450 – 00:11:56.410] RM1,500 [00:11:56.410 – 00:11:57.970] RM500 sebulan. [00:11:58.730 – 00:11:59.130] Murah. [00:11:59.590 – 00:12:01.430] Cukup murah untuk you dapat kualiti [00:12:01.430 – 00:12:03.650] yang dapat solvekan masalah sale tak naik. [00:12:04.150 – 00:12:04.610] Nampak tak? [00:12:04.730 – 00:12:05.850] Ini saya bagi real case tadi lah. [00:12:05.970 – 00:12:07.870] Saya bocorkan one of saya punya service sendiri. [00:12:08.170 – 00:12:09.430] Tapi kalau anda rasa berminat, [00:12:09.510 – 00:12:10.090] boleh contact kita. [00:12:10.250 – 00:12:10.970] Apply interview dulu. [00:12:11.070 – 00:12:11.810] Kita tengok layak tak layak. [00:12:11.890 – 00:12:13.050] Sebab kat sini eh, saya baik tahu. [00:12:15.570 – 00:12:16.970] Tak semua orang kita terima guys. [00:12:17.270 – 00:12:18.630] So, kena tekan button kat sini, [00:12:18.710 – 00:12:19.390] apply untuk interview. [00:12:19.810 – 00:12:20.830] Boleh tengok lah video ni, [00:12:20.930 – 00:12:21.810] kita ada explain sikit [00:12:21.810 – 00:12:23.070] apa itu VSM. [00:12:23.210 – 00:12:24.750] Apa itu VSM? [00:12:24.990 – 00:12:26.210] Siapa kat sini business owner? [00:12:26.410 – 00:12:29.070] Ataupun business owner tu dia ada team sales [00:12:29.070 – 00:12:32.370] Tapi team sales tu kita bagi leads tak closing [00:12:32.370 – 00:12:35.390] Closing rate, ush agak rendah tak cantik [00:12:35.390 – 00:12:39.170] Jom saya perkenalkan satu service daripada closing academy [00:12:39.170 – 00:12:43.250] Iaitu VSM Virtual Sales Manager [00:12:43.250 – 00:12:45.370] Virtual Sales Manager ni apa benda [00:12:45.370 – 00:12:48.370] Ini one of our coach, coach Mario [00:12:48.370 – 00:12:50.910] Kita ada lebih daripada 10 coach, 10 trainer dalam ni [00:12:50.910 – 00:12:53.470] So jangan risau, anda akan diuruskan oleh certified trainer [00:12:53.470 – 00:12:55.770] Yang dilatih oleh saya, dilempang oleh saya setiap minggu [00:12:55.770 – 00:12:57.790] untuk bagi the best service [00:12:57.790 – 00:13:00.550] dan mereka adalah expert dalam bidang closing [00:13:00.550 – 00:13:02.190] so apply dekat sini [00:13:02.190 – 00:13:04.090] nampak funnel dia, ni saya tunjuk [00:13:04.090 – 00:13:05.790] real funnel, anda boleh study daripada sini [00:13:05.790 – 00:13:08.490] kalau anda ada buat training ke apa ke, ni contoh real funnel [00:13:08.490 – 00:13:10.570] apply harga standard, apply Fastlane [00:13:11.750 – 00:13:12.630] apply Fastlane [00:13:12.630 – 00:13:14.050] kita interview dulu dalam masa 24 jam [00:13:14.050 – 00:13:16.310] apply standard, kita interview dalam masa 3-4 hari [00:13:16.310 – 00:13:18.730] kena tunggu sikit lah, tapi kalau kita kata tak sesuai [00:13:18.730 – 00:13:19.630] kita refund balik RM150 [00:13:19.630 – 00:13:21.290] nampak tak, ni contoh funnel [00:13:22.530 – 00:13:24.250] so, kalau nak apply Fastlane [00:13:24.250 – 00:13:25.650] RM150, lepas tu kita check [00:13:25.650 – 00:13:27.590] dulu. Sesuai ke tak sesuai? Sebab kita ada beberapa [00:13:27.590 – 00:13:29.670] kateria. Ada lima tak saya. Ada kateria [00:13:29.670 – 00:13:31.650] A, B, C. Dan kalau tak sesuai, kita [00:13:31.650 – 00:13:33.630] reject awal-awal. Sebab ni kan barang murah. Takkan [00:13:33.630 – 00:13:35.350] lah kami nak membenarkan untuk one day tu [00:13:35.350 – 00:13:37.190] dibuat anda tak puas hati, bad review ni tak difun. [00:13:37.750 – 00:13:39.650] Kita pun nak real customer [00:13:39.650 – 00:13:41.610] yang betul-betul sesuai. So that's why [00:13:41.610 – 00:13:43.530] kalau anda berminat, boleh contact kita. [00:13:43.890 – 00:13:45.290] So itu contohnya untuk cheap [00:13:45.290 – 00:13:47.390] basic solution. Jadi, itu [00:13:47.390 – 00:13:49.550] sahaja untuk [00:13:50.170 – 00:13:50.970] brand positioning. [00:13:51.390 – 00:13:53.250] Macam, clear tak? Brand USP. [00:13:53.730 – 00:13:55.170] Lepas dah pilih positioning, [00:13:55.970 – 00:13:56.670] Lepas tu [00:13:56.670 – 00:13:58.890] Design apakah your USP [00:13:58.890 – 00:14:00.530] Biasanya dalam 3 ke 5 [00:14:00.530 – 00:14:01.490] Tak payah banyak-banyak sangat [00:14:02.250 – 00:14:03.290] Satu main [00:14:03.290 – 00:14:05.190] Adalah cheap ke quality ke apa [00:14:05.190 – 00:14:06.550] And yang lain tu adalah additional [00:14:06.550 – 00:14:07.370] Additional-additional [00:14:07.370 – 00:14:08.210] Dalam kes kami [00:14:09.210 – 00:14:10.470] Bukannya pasal murah [00:14:10.470 – 00:14:11.010] Mahal [00:14:11.010 – 00:14:11.350] Tapi [00:14:11.350 – 00:14:12.390] CA [00:14:12.390 – 00:14:13.890] Closing Academy adalah [00:14:13.890 – 00:14:15.190] One of the only [00:14:15.190 – 00:14:15.830] Saya tak tahulah [00:14:15.830 – 00:14:16.850] Agency kat Malaysia ni [00:14:16.850 – 00:14:18.710] Yang menjaga privacy client [00:14:18.710 – 00:14:20.150] Privacy client is our number one [00:14:20.150 – 00:14:21.970] Sebab saya punya company pun [00:14:21.970 – 00:14:23.570] Subscribe dengan VSM [00:14:23.570 – 00:14:24.410] Bayangkan [00:14:24.410 – 00:14:25.230] Saya ada beberapa company [00:14:25.230 – 00:14:27.430] Saya design produk ni untuk design sendiri sebenarnya [00:14:27.430 – 00:14:30.750] Saya tak suka dengan agensi-agensi yang pergi bocorkan result klien [00:14:30.750 – 00:14:31.690] Lepas tu pergi beritahu [00:14:31.690 – 00:14:33.890] Saya ada satu company buat umrah [00:14:33.890 – 00:14:36.330] Saya akan beritahu macam mana saya buat kat sini [00:14:36.330 – 00:14:37.270] Untuk saya apply kat tuan [00:14:37.270 – 00:14:38.090] Dah kantor [00:14:39.110 – 00:14:40.930] Macam mana dia boleh buat tight dengan klien lain [00:14:40.930 – 00:14:42.430] Macam tu lah kot dia buat tight dengan kita nanti [00:14:42.430 – 00:14:44.350] Tiba-tiba yang paling kelakar tu [00:14:44.850 – 00:14:47.450] Ni kisah-kisah kelakar agensi-agensi marketing ni [00:14:47.450 – 00:14:49.570] Dia tengok produk tu laju sikit [00:14:49.570 – 00:14:51.510] Dia buat produk yang sama [00:14:51.510 – 00:14:53.110] Dia sailang klien dia [00:14:53.110 – 00:14:53.550] Saya macam [00:14:54.230 – 00:14:55.610] Saya nampak lepas mata saya sendiri [00:14:55.610 – 00:14:57.650] Dan saya pernah diajak oleh beberapa orang [00:14:57.650 – 00:14:58.210] Untuk buat benda tu [00:14:58.210 – 00:14:59.110] Eh Deep, jom lah join [00:14:59.110 – 00:15:00.750] Aku tahu klien-klien aku ni ada yang laju [00:15:00.750 – 00:15:01.810] Kita buat produk sama macam dia [00:15:02.950 – 00:15:03.350] Bro [00:15:04.270 – 00:15:04.850] Unethical lah [00:15:05.970 – 00:15:06.370] Kebekatan [00:15:07.090 – 00:15:08.350] Tak gentle lah macam tu [00:15:08.910 – 00:15:09.690] Kalau nak bersaing [00:15:09.690 – 00:15:10.430] Kita bersaing sihat [00:15:10.430 – 00:15:11.150] Tak payah [00:15:11.150 – 00:15:12.390] Aku tak perlukan tahulah [00:15:12.390 – 00:15:13.710] Brand-brand mana yang tengah naik [00:15:13.710 – 00:15:15.170] Kalau ada sampai kontak saya [00:15:15.170 – 00:15:16.230] Eh Deep, aku ada database [00:15:16.230 – 00:15:17.990] Aku ada database 100 ribu [00:15:18.450 – 00:15:19.590] Aku ada attach dengan [00:15:19.590 – 00:15:20.470] Orang-orang [00:15:20.470 – 00:15:20.790] Aku dapat [00:15:20.790 – 00:15:21.430] Sekejap macam ni [00:15:21.430 – 00:15:21.990] Jom kita buat [00:15:23.490 – 00:15:24.750] Mana keberkatan kau bro [00:15:24.750 – 00:15:25.590] Kita ni orang islam kan [00:15:25.590 – 00:15:26.350] Tak boleh lah buat macam tu [00:15:26.350 – 00:15:27.110] So bagi saya [00:15:28.690 – 00:15:29.630] Itulah kelebihan [00:15:29.630 – 00:15:30.210] CA [00:15:30.210 – 00:15:30.730] Macam [00:15:30.730 – 00:15:31.670] Ada rasa nak beli [00:15:31.670 – 00:15:32.670] Contact kita [00:15:32.670 – 00:15:33.370] Kita kasih jadi [00:15:33.370 – 00:15:34.490] RM1,500 [00:15:35.310 – 00:15:36.050] Tak ok [00:15:36.050 – 00:15:36.750] Unsubscribe terus [00:15:36.750 – 00:15:38.610] So modal kerugian anda adalah [00:15:38.610 – 00:15:39.570] RM1,500 sahaja [00:15:39.570 – 00:15:40.310] Untuk bulan pertama [00:15:40.310 – 00:15:40.910] Ada berani [00:15:41.450 – 00:15:41.970] Tekan