Brand Positioning Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:16] Chapter yang seterusnya adalah Brand Positioning. Posisi Brand. Ini chapter penting guys. Tadi kita dah belajar, kita recap balik. Kita dah belajar tentang winning service. Patutnya by now anda dah tahu apakah winning service yang aku kena pilih. Kalau boleh pilih satu yang betul-betul killer. [semak: uncertain words] [00:00:16–00:00:19] lepas dah clear tentang winning service [semak: uncertain words] [00:00:19–00:00:21] dah tahu product versus service, minat versus [semak: uncertain words] [00:00:21–00:00:22] pengalaman, fokus pada [00:00:22–00:00:24] red ocean, validate dulu demand [semak: uncertain words] [00:00:24–00:00:26] jangan main launch, lepas tu fokus pada [semak: uncertain words] [00:00:26–00:00:28] satu killer service, then pula [00:00:28–00:00:30] saya dah ajar tadi, macam mana kita [00:00:30–00:00:32] nak menjadikan [00:00:33–00:00:34] apa ni [00:00:34–00:00:40] eh tak jumpa [semak: uncertain words] [00:00:41–00:00:42] lepas tu kita kena [00:00:42–00:00:45] ni dia, pricing strategy, harga [semak: uncertain words] [00:00:45–00:00:47] kena betul, jangan murah sangat [00:00:48–00:00:49] kalau nak murah, murah betul [00:00:49–00:00:50] Tapi cost pun kena betul lah [semak: uncertain words] [00:00:50–00:00:52] Janganlah murah margin kecil [semak: uncertain words] [00:00:52–00:00:54] Kita nak maintain berapa tadi [00:00:54–00:00:54] Kalau kita ingat balik [00:00:54–00:00:56] 40, 20, 40 [semak: number or amount] [00:00:56–00:00:57] Itu antara dia guideline dia [00:00:57–00:00:59] Maksudnya kalau boleh profit ni [semak: uncertain words] [00:00:59–00:01:00] Profit before tax ni [00:01:00–00:01:01] Still maintain 40% [semak: number or amount] [00:01:01–00:01:02] Lepas dah bayar gaji bos [semak: uncertain words] [00:01:02–00:01:04] Lepas dah bayar gaji bos pun [00:01:04–00:01:05] Still dapat 40% [semak: number or amount] [00:01:05–00:01:05] Ha mantap [semak: uncertain words] [00:01:05–00:01:07] Kalau tak bos tak ambil gaji lah [00:01:07–00:01:08] Ambil dividend [00:01:08–00:01:08] Pun ok juga [semak: uncertain words] [00:01:08–00:01:10] Sebab kita dah exit [00:01:10–00:01:11] Daripada company [00:01:11–00:01:11] Daripada day 1 [semak: uncertain words, number or amount] [00:01:11–00:01:13] Kita dah memang dah ada team yang buat [00:01:13–00:01:14] Pun ok je [00:01:15–00:01:16] So sekarang ni [semak: uncertain words] [00:01:16–00:01:17] Lepas kita dah clear pricing strategy [00:01:17–00:01:18] Kita nak pergi pula kepada [00:01:18–00:01:23] brand positioning. Dekat mana kita nak fokus? Kita nak fokus [semak: uncertain words] [00:01:23–00:01:27] murah ke? Nak fokus mahal ke? Okay. So, brand positioning ni [semak: uncertain words] [00:01:27–00:01:32] first kali adalah positioning. Dalam positioning, dia ada [00:01:32–00:01:36] empat positioning yang kita boleh pilih. Kita nak murah, paling [00:01:36–00:01:44] jimat. Ataupun kita nak quality, paling quality. Speed, [00:01:44–00:01:46] Paling cepat [00:01:46–00:01:47] Ataupun distribution [00:01:47–00:01:49] Paling mudah dapat [00:01:50–00:01:50] Okey [semak: uncertain words] [00:01:50–00:01:52] Yang ni paling cepat [00:01:52–00:01:53] Service [00:01:53–00:01:54] Paling cepat [00:01:54–00:01:55] Service paling cepat [00:01:55–00:01:56] Service [00:01:57–00:01:58] Paling cepat [00:01:58–00:01:58] Sebab speed ni [00:01:58–00:02:00] Kalau untuk produk dia macam [semak: uncertain words] [00:02:00–00:02:00] Ha? [00:02:00–00:02:01] Produk apa yang speed? [00:02:01–00:02:02] Saya jual produk kesihatan je [00:02:02–00:02:04] Maksudnya service kita laju [00:02:04–00:02:06] Before sale, after sale, during sale [00:02:06–00:02:07] Contohnya [00:02:07–00:02:07] Maksudnya after saya service [semak: uncertain words] [00:02:07–00:02:08] Ada soalan [00:02:08–00:02:09] Oh lajulah service dia [00:02:09–00:02:11] Oh lajulah customer service dia [00:02:11–00:02:11] Itu maksudnya [00:02:11–00:02:12] Speed ni lebih daripada service [00:02:12–00:02:13] Jadi [00:02:13–00:02:14] Empat positioning ni [00:02:14–00:02:15] Yang kita kena pilih [semak: uncertain words] [00:02:15–00:02:16] Kita nak jadi sebagai apa [00:02:16–00:02:17] Kita tengok sekejap kat sini [semak: uncertain words] [00:02:21–00:02:23] Kita boleh pilih [00:02:23–00:02:24] Empat sebenarnya [00:02:24–00:02:26] Kita kena menang satu kalah semua [00:02:26–00:02:27] Kita ingat ya [semak: uncertain words] [00:02:28–00:02:30] Menang satu kalah semua [semak: uncertain words] [00:02:31–00:02:33] Sengaja menang satu kalah semua [00:02:33–00:02:34] Contoh kita kata [00:02:34–00:02:35] Oh aku nak jadi brand paling murah [semak: uncertain words] [00:02:35–00:02:36] Okey [semak: uncertain words] [00:02:36–00:02:37] Jadi brand paling murah [00:02:37–00:02:38] Yang lain semua sepaksa kalah [00:02:38–00:02:41] Contohnya kita nak paling menjimatkan [00:02:41–00:02:41] Oh [semak: uncertain words] [00:02:42–00:02:43] Kelakar pula ayat dia ya [semak: uncertain words] [00:02:43–00:02:45] kita jimat ni 9 per 10 [semak: uncertain words, number or amount] [00:02:45–00:02:46] oh saya nak jadi jimat tuan [semak: uncertain words] [00:02:46–00:02:46] ok [00:02:46–00:02:48] kalau macam tu [00:02:48–00:02:48] kalau nak jimat [00:02:48–00:02:49] kualiti kena drop kan [00:02:49–00:02:50] oh kena drop [00:02:50–00:02:51] yes [00:02:51–00:02:52] kualiti kena drop [00:02:52–00:02:53] pergi mungkin [00:02:53–00:02:54] 4 per 10 [semak: number or amount] [00:02:56–00:02:57] kena kurangkan kualiti dia [00:02:57–00:02:58] sebab nak jimat [00:02:58–00:02:58] nak jimat gila [00:02:58–00:02:59] lepas tu speed [00:02:59–00:03:00] oh tak boleh laju kan [semak: uncertain words] [00:03:00–00:03:01] kena lambat [00:03:01–00:03:02] oh iya ke [semak: uncertain words] [00:03:02–00:03:03] kena lambat sikit [00:03:03–00:03:03] sebab kan jimat [00:03:03–00:03:04] kan murah [00:03:04–00:03:05] orang kena beratur [00:03:05–00:03:06] takde apa-apa [semak: uncertain words] [00:03:06–00:03:06] memang lambat lah [00:03:06–00:03:07] memang limit [semak: uncertain words] [00:03:07–00:03:08] haa macam tu [semak: uncertain words] [00:03:09–00:03:10] sebarulah boleh kita jadi cheap [00:03:10–00:03:11] ataupun kualiti ni [00:03:11–00:03:12] sekadar-sekadar ok je lah [00:03:12–00:03:13] 5 per 10 [semak: number or amount] [00:03:13–00:03:14] Sekadar-sekadar ok [semak: uncertain words] [00:03:14–00:03:16] Sebab kita nak jual nasi lemak yang jimat gila [semak: uncertain words] [00:03:16–00:03:18] Jadi kualiti biasa-biasa [00:03:18–00:03:21] Speed mungkin kena tunggu sikit ke apa ke kan [00:03:21–00:03:22] Macam itulah [00:03:23–00:03:24] Distribution itu cheap [00:03:25–00:03:26] Katakanlah kita kata [00:03:26–00:03:27] Saya tak nak menang dekat cheap tu kan [semak: uncertain words] [00:03:27–00:03:28] Saya nak menang ke quality [semak: uncertain words] [00:03:28–00:03:29] Berapa quality? [00:03:29–00:03:31] Saya nak quality betul lah [00:03:31–00:03:32] Quality-quality betul 9.10 [semak: number or amount] [00:03:32–00:03:34] Janganlah main-main atap pagar [semak: uncertain words] [00:03:34–00:03:35] Saya nak 6.10 [semak: number or amount] [00:03:35–00:03:37] Cheap saya nak 6.10 [semak: number or amount] [00:03:37–00:03:37] Tak boleh [00:03:37–00:03:38] Dia tak unique [00:03:38–00:03:39] Customer ni dia nak kena betul-betul unique [00:03:39–00:03:40] Boleh nampak [00:03:40–00:03:41] Ush ni paling quality [semak: uncertain words] [00:03:41–00:03:43] So untuk barang yang quality [00:03:43–00:03:44] 9 per 10 [semak: uncertain words, number or amount] [00:03:44–00:03:45] biasanya harga [00:03:45–00:03:46] biasa-biasalah [00:03:47–00:03:48] harga [00:03:48–00:03:49] harga memang mahal [00:03:49–00:03:50] so harga mungkin [00:03:50–00:03:51] 5 per 10 [semak: number or amount] [00:03:51–00:03:52] ataupun 4 per 10 [semak: number or amount] [00:03:52–00:03:53] ok speed [semak: uncertain words] [00:03:53–00:03:54] speed biasa-biasalah [semak: uncertain words] [00:03:54–00:03:54] tak laju [00:03:54–00:03:56] memang lambat sikit [00:03:56–00:03:57] maksudnya speed ni [00:03:57–00:03:58] tak perform [00:03:58–00:03:59] contohnya macam ni [00:03:59–00:04:00] so barulah kita boleh go quality [semak: uncertain words] [00:04:00–00:04:02] sebab nak siap tu kan lambat [00:04:02–00:04:02] contoh ambillah [00:04:02–00:04:03] kita ada cakuitiau [semak: uncertain words] [00:04:04–00:04:05] cakuitiau yang quality [00:04:06–00:04:07] tapi memang beratur [00:04:07–00:04:08] tak laju [00:04:08–00:04:09] memang kena beratur [00:04:09–00:04:10] mahal ke murah [00:04:10–00:04:10] mahal [00:04:10–00:04:11] tapi quality [00:04:12–00:04:14] So barang yang quality ni biasa dia tak boleh dapat laju [semak: uncertain words] [00:04:14–00:04:15] Dia kena lambat [semak: uncertain words] [00:04:15–00:04:17] Kita nak dapatkan kek yang sedap [00:04:17–00:04:19] Kek tu custom, mestilah kena tunggu [00:04:19–00:04:22] Mestilah kena order, baju Melayu, dia nak quality [00:04:22–00:04:24] Order dengan brand Omar Ali contohnya [semak: uncertain words] [00:04:24–00:04:26] Dua bulan sebelum kena order [00:04:26–00:04:28] Siap-siap, quality tapi mahal [00:04:28–00:04:30] Okay, saya nak laju tuan [semak: uncertain words] [00:04:30–00:04:32] Saya nak sepantas mungkin, okay boleh [00:04:32–00:04:34] Kita fokus pada laju, contoh McDonald [semak: uncertain words] [00:04:34–00:04:35] Menang pada kelajuan [00:04:36–00:04:38] Chip apa, chip contohnya [semak: uncertain words] [00:04:38–00:04:40] Asia, menang pada chip [semak: uncertain words] [00:04:40–00:04:42] Tapi kualiti laju [00:04:43–00:04:44] Boleh dipertikaikan lah [00:04:45–00:04:46] Now everyone can delay [00:04:46–00:04:47] Contohnya [00:04:48–00:04:50] So, speed 9 per 10 [semak: uncertain words, number or amount] [00:04:50–00:04:53] Kualiti tepat sedrop lah [00:04:53–00:04:54] Nak laju kan, nak cepat siap kan [semak: uncertain words] [00:04:54–00:04:56] Memang kualiti tak biasa-biasalah [00:04:56–00:04:58] 6 per 10 ke apa ke, chip mungkin chip [semak: number or amount] [00:04:58–00:05:00] Dia macam itulah, itulah maksud saya [00:05:00–00:05:01] Menang satu kalah semua [00:05:01–00:05:04] Tapi distribution ni kita jarang boleh menang [00:05:04–00:05:06] Distribution ni hanya [00:05:07–00:05:08] Bila ada [00:05:09–00:05:10] Investor [00:05:10–00:05:12] masuk, tu kena ingat [00:05:12–00:05:14] ayat tu, investor, tu keyword dia [00:05:15–00:05:16] distribution ni [semak: uncertain words] [00:05:16–00:05:18] kita tak boleh compare dengan brand-brand besar [00:05:18–00:05:20] brand-brand besar ni guys, dia dah investor dah masuk [00:05:20–00:05:22] duit dah berkepuk-kepuk, sebab tu lah dia boleh [00:05:22–00:05:24] buka spikmat, oh tapi [semak: uncertain words] [00:05:24–00:05:26] spikmat tu kan dia murah dan banyak [00:05:26–00:05:28] distribution ni maksudnya banyak, memang lah [semak: uncertain words] [00:05:28–00:05:30] memang lah sekarang ni spikmat ni [00:05:30–00:05:32] dia murah dan ada [00:05:32–00:05:34] beratur-atur cawangan, tapi kena tengok balik [semak: uncertain words] [00:05:34–00:05:36] waktu dia ada 3 cawangan pertama tu [semak: number or amount] [00:05:36–00:05:38] sebelum dia dapat mass [00:05:38–00:05:39] Investment [semak: uncertain words] [00:05:39–00:05:40] Sampai ada skill [semak: uncertain words] [00:05:40–00:05:41] Macam mana dia [00:05:41–00:05:42] Proof the concept [00:05:42–00:05:43] Macam mana dia dapat [00:05:43–00:05:43] Traction [00:05:43–00:05:44] Oh sebab dia murah [00:05:44–00:05:45] Yes [00:05:45–00:05:45] Semua business [semak: uncertain words] [00:05:45–00:05:47] Bermula dengan menang satu [00:05:47–00:05:48] Kemudian dia akan jadi [00:05:48–00:05:49] Menang pada cheap [semak: uncertain words] [00:05:49–00:05:50] Dan distribution [00:05:50–00:05:51] Oh ada pula yang quality [00:05:51–00:05:52] Oh apa yang quality [00:05:52–00:05:53] Contoh saya suka [00:05:54–00:05:56] Restoran Cili Kampung [00:05:56–00:05:56] Perasan tak [00:05:56–00:05:58] Cili Kampung [00:05:58–00:05:58] Quality [00:05:59–00:06:00] Quality [00:06:00–00:06:01] Dan ada banyak cawangan [00:06:01–00:06:02] Tak setiap saya [semak: uncertain words] [00:06:02–00:06:03] 5-6 cawangan [semak: uncertain words, number or amount] [00:06:03–00:06:03] Rembayong [00:06:03–00:06:04] Quality [00:06:04–00:06:05] Tapi memang [00:06:05–00:06:07] Waiting list tahun [00:06:07–00:06:09] harga tak mahal lah [semak: uncertain words] [00:06:09–00:06:10] tak mahal pula tak murah lah kan [00:06:10–00:06:11] so kita ambillah [00:06:12–00:06:14] tapi tak masuk lagi distribution [00:06:14–00:06:16] kenapa rembayong tak masuk investor lagi [00:06:16–00:06:18] kalau rembayong dah dapat investment [00:06:20–00:06:21] daripada jerung [00:06:21–00:06:22] then dia akan ada [00:06:22–00:06:24] 10 cawangan, scalability [semak: number or amount] [00:06:24–00:06:26] tapi masalahnya setup kerawaming ni tak scalable [semak: uncertain words] [00:06:26–00:06:28] sebab dia fokus pada satu warehouse [00:06:28–00:06:31] blablabla, untuk scale tu lambat [00:06:31–00:06:32] sedangkan cili kampung [00:06:32–00:06:34] dia fokus pada mall, traffic yang dah proven [semak: uncertain words] [00:06:34–00:06:35] dia just nak jadi another [semak: uncertain words] [00:06:35–00:06:37] joni steamboat [semak: uncertain words] [00:06:37–00:06:37] contohnya kan [00:06:37–00:06:38] joni steamboat [00:06:38–00:06:39] banyak cawangan [00:06:39–00:06:40] tengok lagi apa [00:06:40–00:06:41] KFC kan [00:06:41–00:06:42] banyak dalam mall-mall semua [00:06:42–00:06:42] so itu je lah [semak: uncertain words] [00:06:42–00:06:43] Cili Kampung [00:06:43–00:06:44] Cili Kampung [00:06:44–00:06:45] adalah another brand premium [00:06:45–00:06:46] macam [00:06:46–00:06:47] rembayung juga [00:06:47–00:06:48] tapi dia fokus pada [00:06:48–00:06:49] speed and distribution [00:06:49–00:06:50] sebab tu [00:06:50–00:06:51] saya nampak [00:06:51–00:06:52] setup tu berbeza [00:06:52–00:06:54] setup yang ni [00:06:54–00:06:54] untuk proof [00:06:54–00:06:56] tapi setup [00:06:56–00:06:57] ni untuk ni [00:06:57–00:06:57] so kat situ kot [00:06:57–00:06:58] saya punya komen [00:06:58–00:06:59] secara friendly [00:06:59–00:07:00] sebagai usahawan [00:07:00–00:07:02] untuk rembayung scale [00:07:02–00:07:03] dia kena [00:07:05–00:07:06] Templatize kan dia punya [semak: uncertain words] [00:07:06–00:07:07] Cawangan [00:07:07–00:07:08] Sampai dia boleh tapau distribution [00:07:08–00:07:10] Dan kena main game investor [00:07:10–00:07:11] So that dia boleh distribution [00:07:11–00:07:12] So nampak tak [00:07:12–00:07:13] Sebab tu quality ni guys [00:07:13–00:07:15] Bila dia over quality sangat [00:07:15–00:07:16] Kadang-kadang tak boleh nak distribute [00:07:16–00:07:17] So kita kena tengok [00:07:17–00:07:19] Okay katalah rembayong sekarang ni [semak: uncertain words] [00:07:19–00:07:19] 9 per 10 [semak: uncertain words, number or amount] [00:07:19–00:07:20] Sedap gila [00:07:20–00:07:21] Mungkin dia terpaksa drop [00:07:21–00:07:22] 8 per 10 [semak: number or amount] [00:07:22–00:07:23] So that distribution dia boleh [00:07:23–00:07:24] Easy access [semak: uncertain words] [00:07:24–00:07:25] Contohnya macam tu [00:07:25–00:07:26] So dia mesti ada [00:07:26–00:07:28] Benda yang dia kena let go sikit [00:07:29–00:07:30] Okay macam tu eh [00:07:30–00:07:30] Bayangkan [00:07:30–00:07:33] Okay that's why distribution ni [00:07:33–00:07:33] Hanya bila investor masuk [00:07:33–00:07:35] Distribution ni [00:07:35–00:07:36] Lokasi coverage [00:07:36–00:07:37] Booking channel [00:07:37–00:07:39] Distribution ni masih senang dapat lah [semak: uncertain words] [00:07:39–00:07:41] Okay so kita nak kena pilih lah [semak: uncertain words] [00:07:41–00:07:42] Kita nak menang kat mana [00:07:42–00:07:43] 9, 4, 4, 3 [semak: number or amount] [00:07:44–00:07:45] 3, 9, 3, 3 [semak: number or amount] [00:07:45–00:07:46] Contohnya kan [00:07:46–00:07:47] Kita menang pada quality pula [00:07:47–00:07:48] Yang ni menang kepada [00:07:48–00:07:49] Speed pula [00:07:49–00:07:51] Jadi dia jarang [00:07:52–00:07:53] Menang satu [00:07:54–00:07:55] Jarang menang semua [00:07:55–00:07:56] Ataupun susah [00:07:56–00:07:58] Kecuali juci duit [semak: uncertain words] [00:07:58–00:07:59] So biasanya memang terpaksa [00:07:59–00:08:01] Menang satu kalah semua [00:08:01–00:08:02] Ataupun dalam kes ni [00:08:03–00:08:04] 9946 [semak: uncertain words, number or amount] [00:08:04–00:08:05] Maksudnya investor dah start masuk [semak: uncertain words] [00:08:05–00:08:07] Kat sini investor dah start masuk [semak: uncertain words] [00:08:07–00:08:08] Maksudnya kita boleh menang [00:08:08–00:08:10] Yang ni menang pada distribution [00:08:11–00:08:12] Menang pada distribution [00:08:12–00:08:15] Yang ni mungkin investor masuk [semak: uncertain words] [00:08:15–00:08:16] Tapi tak apa-apa nak menang [semak: uncertain words] [00:08:16–00:08:16] Dia just simply banyak je [00:08:16–00:08:18] Adakah bahaya juga macam ni [semak: uncertain words] [00:08:18–00:08:19] Susah nak bertahan [00:08:19–00:08:20] Biasanya dia kena macam ni lah [semak: uncertain words] [00:08:20–00:08:22] Dia memang investor masuk [00:08:22–00:08:23] Dan dia memang murah gila [00:08:23–00:08:24] Spigmat [semak: uncertain words] [00:08:25–00:08:25] Investor masuk [00:08:25–00:08:27] Dan dia laju [00:08:27–00:08:27] McDonald [00:08:29–00:08:30] Tapi kalau yang ni [semak: uncertain words] [00:08:30–00:08:31] Investor masuk [00:08:31–00:08:31] Tapi [00:08:31–00:08:33] nak kata laju pun tak pernah laju. [semak: uncertain words] [00:08:34–00:08:35] Slow je servicenya. [00:08:36–00:08:37] Kualiti biasa-biasa je. [00:08:38–00:08:40] Cheap. Mahal juga. Tak adalah [00:08:40–00:08:41] murah mana. Melingkup lah ni. [00:08:41–00:08:43] Kalau yang ni melingkup. Tak lama lagi. [00:08:43–00:08:45] Walaupun duit investor campak macam mana pun [00:08:46–00:08:47] last-last kali customer [semak: uncertain words] [00:08:47–00:08:49] yang akan jadi juru hakim. Customer [00:08:49–00:08:51] yang akan decide brand tu bertahan [00:08:51–00:08:53] atau tak. That's why dalam dunia kapitalism sangat fair. [00:08:54–00:08:55] Customer always right. [00:08:55–00:08:57] Customer akan jadi king kepada brand tersebut. [00:08:57–00:08:59] Tak kisahlah duit investor masuk campak macam mana [00:08:59–00:09:01] sekalipun, collapse akan tetap [00:09:01–00:09:02] collapse. Ada satu brand [00:09:03–00:09:05] Bus Bear. Bus Bear Coffee. Kan [semak: uncertain words] [00:09:05–00:09:07] Bus Bear? Investor masuk banyak [semak: uncertain words] [00:09:07–00:09:09] gila. Tapi kalau saya tengok, Bus Bear [00:09:09–00:09:11] ni tak dapat traction macam T-Life. [00:09:11–00:09:13] Kan? Sebab Bus Bear adalah cawangan T-Life. [00:09:13–00:09:15] Jadi kat situ ada concern. Daripada saya, saya [00:09:15–00:09:17] tengok, bolehkah Bus Bear ni bertahan? [00:09:18–00:09:19] Walaupun investor masuk duit banyak [00:09:19–00:09:21] macam mana pun. Tapi kalau tak dapat [00:09:21–00:09:23] traction daripada salah satu ni, [00:09:23–00:09:25] bahaya. Okay, bahaya. So kat situ [semak: uncertain words] [00:09:25–00:09:27] concern lah. Harap-harap [00:09:27–00:09:29] naik lah kan? Tapi sepanjang saya tengok ni, [00:09:29–00:09:31] Ada struggle sikit lah [semak: uncertain words] [00:09:31–00:09:32] Untuk dapatkan traction [00:09:32–00:09:33] Macam mana T-Life [semak: uncertain words] [00:09:33–00:09:35] So kat situ investor kena start fikir [00:09:35–00:09:36] Kat mana nak kena menang [00:09:36–00:09:37] Salah satu [00:09:37–00:09:38] Cheap ke [00:09:38–00:09:38] Mikzui [semak: uncertain words] [00:09:39–00:09:41] Kena quality [semak: uncertain words] [00:09:41–00:09:43] Kena laju gila [00:09:43–00:09:44] Boleh take away [00:09:44–00:09:45] Drive away dan sebagainya [00:09:47–00:09:48] So [semak: uncertain words] [00:09:49–00:09:51] Katakanlah kita pilih quality [00:09:51–00:09:51] Sebagai primary [00:09:51–00:09:52] Contohnya [00:09:53–00:09:54] Consistent [00:09:54–00:09:55] Kita kena consistent [00:09:55–00:09:57] Bukan jadi paling murah [00:09:58–00:09:59] Kita tak boleh lah [00:09:59–00:10:01] nak kualiti tapi murah tak boleh [semak: uncertain words] [00:10:01–00:10:03] kualiti so consistent [00:10:03–00:10:05] kualiti across our agent [00:10:05–00:10:07] across our department [00:10:07–00:10:08] across our cawangan [00:10:08–00:10:11] so itulah positioning jadi yang macam [semak: uncertain words] [00:10:11–00:10:12] peningan kepala, pandan muka [semak: uncertain words] [00:10:14–00:10:15] fikir ni guys [semak: uncertain words] [00:10:15–00:10:17] mahu sebulan, mahu dua bulan sebab ini [00:10:17–00:10:18] adalah DNA founder [00:10:19–00:10:20] kalau tanya balik [00:10:20–00:10:23] benda ni dia tak boleh tipu-tipu tau [semak: uncertain words] [00:10:23–00:10:25] dia sebenarnya founder tu nak [00:10:25–00:10:27] carry yang mana satu, kau nak dilabel sebagai [00:10:27–00:10:28] brand cheap ke [00:10:28–00:10:30] quality ke speed [semak: uncertain words] [00:10:31–00:10:32] saya mula-mula dulu saya [semak: uncertain words] [00:10:32–00:10:35] suka quality, last kali saya benci quality [00:10:35–00:10:36] sebab quality subjektif [00:10:36–00:10:38] kalau tanya saya, saya lebih suka main dua ni [00:10:39–00:10:40] murah-murah betul [00:10:41–00:10:43] ataupun laju-laju betul [00:10:43–00:10:44] mungkin laju dekat team sale [semak: uncertain words] [00:10:44–00:10:46] mungkin laju dekat service sana, after sale [00:10:46–00:10:49] dia ada, in fact ada satu brand [00:10:49–00:10:49] luar negara, saya tak ingat [00:10:49–00:10:53] dia adalah syarikat macam TNB [00:10:53–00:10:55] syarikat IA, so dekat luar negara [00:10:55–00:10:57] dia boleh pilih syarikat IA yang serve dia [00:10:57–00:11:00] so dia buat pembentungan [semak: uncertain words] [00:11:00–00:11:02] air sebab rumah-rumah kat sana dia kena pasang [semak: uncertain words] [00:11:02–00:11:02] dia punya own [00:11:03–00:11:05] dia punya fokus adalah [semak: uncertain words] [00:11:05–00:11:06] speed customer service [00:11:07–00:11:09] bukan fokus murah dia kata [00:11:09–00:11:11] kita adalah the only company syarikat [00:11:11–00:11:13] air yang tak pakai AI checkboard [00:11:13–00:11:15] yang tak masuk dekat ting-ting tekan [semak: uncertain words] [00:11:15–00:11:17] satu untuk ni call je [semak: uncertain words] [00:11:17–00:11:19] terus angkat hello hi dia ada masalah air ke [00:11:19–00:11:21] dia terus operator sebenar angkat [00:11:21–00:11:23] so dia design the whole [00:11:23–00:11:25] structure company dia untuk bagi [00:11:25–00:11:26] The best customer service [semak: uncertain words] [00:11:26–00:11:28] Itu pula USP dia [00:11:28–00:11:29] Speed on customer service [00:11:29–00:11:31] So again [00:11:31–00:11:32] Tepuk dada tanya selera [00:11:32–00:11:34] Which one yang kita nak fokus [semak: uncertain words] [00:11:34–00:11:35] Dan bila kita fokus [00:11:35–00:11:36] All out sampai habis [00:11:36–00:11:37] Air Asia menang pada chip [semak: uncertain words] [00:11:37–00:11:38] Quality semua orang tahu [semak: uncertain words] [00:11:38–00:11:39] Speed semua orang tahu [00:11:39–00:11:40] Tak memuaskan sangat [00:11:40–00:11:42] Tapi kenapa orang still pilih Air Asia [00:11:42–00:11:43] Sebab dia murah [00:11:43–00:11:45] So fokus satu [00:11:45–00:11:45] Kalah semua [00:11:45–00:11:47] Bila Air Asia dah menang pada chip [00:11:47–00:11:48] Investor masuk [00:11:48–00:11:50] Barulah pergi pada distribution [00:11:50–00:11:51] Cover satu negara [00:11:51–00:11:52] Nampak tak? [00:11:52–00:11:53] Dua je maximum [00:11:53–00:11:55] Satu and that investor masuk dua [semak: uncertain words] [00:11:55–00:11:57] Jumpa dalam bila selanjutnya [semak: uncertain words] [00:11:57–00:11:58] Selamat berakhir