Brand Positioning
Source: https://coachadib.com/module/6ac0406091312412ad203c0c
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.300 – 00:00:16.460] Chapter yang seterusnya adalah Brand Positioning. Posisi Brand. Ini chapter penting guys. Tadi kita dah belajar, kita recap balik. Kita dah belajar tentang winning service. Patutnya by now anda dah tahu apakah winning service yang aku kena pilih. Kalau boleh pilih satu yang betul-betul killer.

[00:00:16.460 – 00:00:19.020] lepas dah clear tentang winning service

[00:00:19.020 – 00:00:21.060] dah tahu product versus service, minat versus

[00:00:21.060 – 00:00:22.700] pengalaman, fokus pada

[00:00:22.700 – 00:00:24.780] red ocean, validate dulu demand

[00:00:24.780 – 00:00:26.560] jangan main launch, lepas tu fokus pada

[00:00:26.560 – 00:00:28.520] satu killer service, then pula

[00:00:28.520 – 00:00:30.620] saya dah ajar tadi, macam mana kita

[00:00:30.620 – 00:00:32.700] nak menjadikan

[00:00:33.860 – 00:00:34.620] apa ni

[00:00:34.620 – 00:00:40.760] eh tak jumpa

[00:00:41.380 – 00:00:42.700] lepas tu kita kena

[00:00:42.700 – 00:00:45.380] ni dia, pricing strategy, harga

[00:00:45.380 – 00:00:47.060] kena betul, jangan murah sangat

[00:00:48.040 – 00:00:49.580] kalau nak murah, murah betul

[00:00:49.580 – 00:00:50.860] Tapi cost pun kena betul lah

[00:00:50.860 – 00:00:52.680] Janganlah murah margin kecil

[00:00:52.680 – 00:00:54.200] Kita nak maintain berapa tadi

[00:00:54.200 – 00:00:54.940] Kalau kita ingat balik

[00:00:54.940 – 00:00:56.320] 40, 20, 40

[00:00:56.320 – 00:00:57.800] Itu antara dia guideline dia

[00:00:57.800 – 00:00:59.440] Maksudnya kalau boleh profit ni

[00:00:59.440 – 00:01:00.420] Profit before tax ni

[00:01:00.420 – 00:01:01.560] Still maintain 40%

[00:01:01.560 – 00:01:02.780] Lepas dah bayar gaji bos

[00:01:02.780 – 00:01:04.480] Lepas dah bayar gaji bos pun

[00:01:04.480 – 00:01:05.500] Still dapat 40%

[00:01:05.500 – 00:01:05.980] Ha mantap

[00:01:05.980 – 00:01:07.440] Kalau tak bos tak ambil gaji lah

[00:01:07.440 – 00:01:08.040] Ambil dividend

[00:01:08.040 – 00:01:08.820] Pun ok juga

[00:01:08.820 – 00:01:10.440] Sebab kita dah exit

[00:01:10.440 – 00:01:11.100] Daripada company

[00:01:11.100 – 00:01:11.980] Daripada day 1

[00:01:11.980 – 00:01:13.380] Kita dah memang dah ada team yang buat

[00:01:13.380 – 00:01:14.180] Pun ok je

[00:01:15.060 – 00:01:16.080] So sekarang ni

[00:01:16.080 – 00:01:17.580] Lepas kita dah clear pricing strategy

[00:01:17.580 – 00:01:18.780] Kita nak pergi pula kepada

[00:01:18.780 – 00:01:23.420] brand positioning. Dekat mana kita nak fokus? Kita nak fokus

[00:01:23.420 – 00:01:27.600] murah ke? Nak fokus mahal ke? Okay. So, brand positioning ni

[00:01:27.600 – 00:01:32.020] first kali adalah positioning. Dalam positioning, dia ada

[00:01:32.020 – 00:01:36.680] empat positioning yang kita boleh pilih. Kita nak murah, paling

[00:01:36.680 – 00:01:44.620] jimat. Ataupun kita nak quality, paling quality. Speed,

[00:01:44.620 – 00:01:46.160] Paling cepat

[00:01:46.820 – 00:01:47.940] Ataupun distribution

[00:01:47.940 – 00:01:49.220] Paling mudah dapat

[00:01:50.040 – 00:01:50.620] Okey

[00:01:50.620 – 00:01:52.240] Yang ni paling cepat

[00:01:52.240 – 00:01:53.060] Service

[00:01:53.060 – 00:01:54.240] Paling cepat

[00:01:54.240 – 00:01:55.280] Service paling cepat

[00:01:55.280 – 00:01:56.360] Service

[00:01:57.160 – 00:01:58.120] Paling cepat

[00:01:58.120 – 00:01:58.960] Sebab speed ni

[00:01:58.960 – 00:02:00.400] Kalau untuk produk dia macam

[00:02:00.400 – 00:02:00.600] Ha?

[00:02:00.680 – 00:02:01.560] Produk apa yang speed?

[00:02:01.740 – 00:02:02.920] Saya jual produk kesihatan je

[00:02:02.920 – 00:02:04.560] Maksudnya service kita laju

[00:02:04.560 – 00:02:06.440] Before sale, after sale, during sale

[00:02:06.440 – 00:02:07.000] Contohnya

[00:02:07.000 – 00:02:07.940] Maksudnya after saya service

[00:02:07.940 – 00:02:08.380] Ada soalan

[00:02:08.380 – 00:02:09.440] Oh lajulah service dia

[00:02:09.440 – 00:02:11.000] Oh lajulah customer service dia

[00:02:11.000 – 00:02:11.520] Itu maksudnya

[00:02:11.520 – 00:02:12.600] Speed ni lebih daripada service

[00:02:12.600 – 00:02:13.380] Jadi

[00:02:13.380 – 00:02:14.520] Empat positioning ni

[00:02:14.520 – 00:02:15.760] Yang kita kena pilih

[00:02:15.760 – 00:02:16.880] Kita nak jadi sebagai apa

[00:02:16.880 – 00:02:17.900] Kita tengok sekejap kat sini

[00:02:21.540 – 00:02:23.100] Kita boleh pilih

[00:02:23.100 – 00:02:24.240] Empat sebenarnya

[00:02:24.240 – 00:02:26.680] Kita kena menang satu kalah semua

[00:02:26.680 – 00:02:27.620] Kita ingat ya

[00:02:28.180 – 00:02:30.860] Menang satu kalah semua

[00:02:31.800 – 00:02:33.440] Sengaja menang satu kalah semua

[00:02:33.440 – 00:02:34.240] Contoh kita kata

[00:02:34.240 – 00:02:35.740] Oh aku nak jadi brand paling murah

[00:02:35.740 – 00:02:36.000] Okey

[00:02:36.000 – 00:02:37.600] Jadi brand paling murah

[00:02:37.600 – 00:02:38.920] Yang lain semua sepaksa kalah

[00:02:38.920 – 00:02:41.280] Contohnya kita nak paling menjimatkan

[00:02:41.280 – 00:02:41.680] Oh

[00:02:42.860 – 00:02:43.940] Kelakar pula ayat dia ya

[00:02:43.940 – 00:02:45.200] kita jimat ni 9 per 10

[00:02:45.200 – 00:02:46.720] oh saya nak jadi jimat tuan

[00:02:46.720 – 00:02:46.980] ok

[00:02:46.980 – 00:02:48.040] kalau macam tu

[00:02:48.040 – 00:02:48.820] kalau nak jimat

[00:02:48.820 – 00:02:49.860] kualiti kena drop kan

[00:02:49.860 – 00:02:50.880] oh kena drop

[00:02:50.880 – 00:02:51.200] yes

[00:02:51.200 – 00:02:52.700] kualiti kena drop

[00:02:52.700 – 00:02:53.680] pergi mungkin

[00:02:53.680 – 00:02:54.780] 4 per 10

[00:02:56.080 – 00:02:57.580] kena kurangkan kualiti dia

[00:02:57.580 – 00:02:58.160] sebab nak jimat

[00:02:58.160 – 00:02:58.900] nak jimat gila

[00:02:58.900 – 00:02:59.840] lepas tu speed

[00:02:59.840 – 00:03:00.720] oh tak boleh laju kan

[00:03:00.720 – 00:03:01.160] kena lambat

[00:03:01.160 – 00:03:02.120] oh iya ke

[00:03:02.120 – 00:03:03.120] kena lambat sikit

[00:03:03.120 – 00:03:03.900] sebab kan jimat

[00:03:03.900 – 00:03:04.960] kan murah

[00:03:04.960 – 00:03:05.660] orang kena beratur

[00:03:05.660 – 00:03:06.120] takde apa-apa

[00:03:06.120 – 00:03:06.800] memang lambat lah

[00:03:06.800 – 00:03:07.140] memang limit

[00:03:07.980 – 00:03:08.820] haa macam tu

[00:03:09.320 – 00:03:10.660] sebarulah boleh kita jadi cheap

[00:03:10.660 – 00:03:11.640] ataupun kualiti ni

[00:03:11.640 – 00:03:12.620] sekadar-sekadar ok je lah

[00:03:12.620 – 00:03:13.280] 5 per 10

[00:03:13.280 – 00:03:14.140] Sekadar-sekadar ok

[00:03:14.140 – 00:03:16.560] Sebab kita nak jual nasi lemak yang jimat gila

[00:03:16.560 – 00:03:18.360] Jadi kualiti biasa-biasa

[00:03:18.360 – 00:03:21.340] Speed mungkin kena tunggu sikit ke apa ke kan

[00:03:21.340 – 00:03:22.080] Macam itulah

[00:03:23.060 – 00:03:24.280] Distribution itu cheap

[00:03:25.740 – 00:03:26.560] Katakanlah kita kata

[00:03:26.560 – 00:03:27.780] Saya tak nak menang dekat cheap tu kan

[00:03:27.780 – 00:03:28.580] Saya nak menang ke quality

[00:03:28.580 – 00:03:29.660] Berapa quality?

[00:03:29.860 – 00:03:31.120] Saya nak quality betul lah

[00:03:31.120 – 00:03:32.840] Quality-quality betul 9.10

[00:03:32.840 – 00:03:34.100] Janganlah main-main atap pagar

[00:03:34.100 – 00:03:35.920] Saya nak 6.10

[00:03:35.920 – 00:03:37.060] Cheap saya nak 6.10

[00:03:37.060 – 00:03:37.400] Tak boleh

[00:03:37.400 – 00:03:38.240] Dia tak unique

[00:03:38.240 – 00:03:39.880] Customer ni dia nak kena betul-betul unique

[00:03:39.880 – 00:03:40.260] Boleh nampak

[00:03:40.260 – 00:03:41.300] Ush ni paling quality

[00:03:41.300 – 00:03:43.020] So untuk barang yang quality

[00:03:43.020 – 00:03:44.200] 9 per 10

[00:03:44.200 – 00:03:45.260] biasanya harga

[00:03:45.260 – 00:03:46.200] biasa-biasalah

[00:03:47.880 – 00:03:48.480] harga

[00:03:48.480 – 00:03:49.700] harga memang mahal

[00:03:49.700 – 00:03:50.520] so harga mungkin

[00:03:50.520 – 00:03:51.200] 5 per 10

[00:03:51.200 – 00:03:52.100] ataupun 4 per 10

[00:03:52.100 – 00:03:53.200] ok speed

[00:03:53.200 – 00:03:54.220] speed biasa-biasalah

[00:03:54.220 – 00:03:54.840] tak laju

[00:03:54.840 – 00:03:56.560] memang lambat sikit

[00:03:56.560 – 00:03:57.640] maksudnya speed ni

[00:03:57.640 – 00:03:58.360] tak perform

[00:03:58.360 – 00:03:59.160] contohnya macam ni

[00:03:59.160 – 00:04:00.840] so barulah kita boleh go quality

[00:04:00.840 – 00:04:02.220] sebab nak siap tu kan lambat

[00:04:02.220 – 00:04:02.960] contoh ambillah

[00:04:02.960 – 00:04:03.980] kita ada cakuitiau

[00:04:04.640 – 00:04:05.780] cakuitiau yang quality

[00:04:06.480 – 00:04:07.720] tapi memang beratur

[00:04:07.720 – 00:04:08.460] tak laju

[00:04:08.460 – 00:04:09.260] memang kena beratur

[00:04:09.260 – 00:04:10.460] mahal ke murah

[00:04:10.460 – 00:04:10.840] mahal

[00:04:10.840 – 00:04:11.460] tapi quality

[00:04:12.040 – 00:04:14.500] So barang yang quality ni biasa dia tak boleh dapat laju

[00:04:14.500 – 00:04:15.360] Dia kena lambat

[00:04:15.360 – 00:04:17.780] Kita nak dapatkan kek yang sedap

[00:04:17.780 – 00:04:19.840] Kek tu custom, mestilah kena tunggu

[00:04:19.840 – 00:04:22.120] Mestilah kena order, baju Melayu, dia nak quality

[00:04:22.120 – 00:04:24.260] Order dengan brand Omar Ali contohnya

[00:04:24.820 – 00:04:26.360] Dua bulan sebelum kena order

[00:04:26.360 – 00:04:28.100] Siap-siap, quality tapi mahal

[00:04:28.760 – 00:04:30.200] Okay, saya nak laju tuan

[00:04:30.200 – 00:04:32.200] Saya nak sepantas mungkin, okay boleh

[00:04:32.200 – 00:04:34.420] Kita fokus pada laju, contoh McDonald

[00:04:34.420 – 00:04:35.580] Menang pada kelajuan

[00:04:36.360 – 00:04:38.780] Chip apa, chip contohnya

[00:04:38.780 – 00:04:40.640] Asia, menang pada chip

[00:04:40.640 – 00:04:42.820] Tapi kualiti laju

[00:04:43.540 – 00:04:44.800] Boleh dipertikaikan lah

[00:04:45.440 – 00:04:46.980] Now everyone can delay

[00:04:46.980 – 00:04:47.640] Contohnya

[00:04:48.760 – 00:04:50.760] So, speed 9 per 10

[00:04:50.760 – 00:04:53.040] Kualiti tepat sedrop lah

[00:04:53.040 – 00:04:54.600] Nak laju kan, nak cepat siap kan

[00:04:54.600 – 00:04:56.280] Memang kualiti tak biasa-biasalah

[00:04:56.280 – 00:04:58.620] 6 per 10 ke apa ke, chip mungkin chip

[00:04:58.620 – 00:05:00.120] Dia macam itulah, itulah maksud saya

[00:05:00.120 – 00:05:01.860] Menang satu kalah semua

[00:05:01.860 – 00:05:04.500] Tapi distribution ni kita jarang boleh menang

[00:05:04.500 – 00:05:06.420] Distribution ni hanya

[00:05:07.400 – 00:05:08.560] Bila ada

[00:05:09.900 – 00:05:10.480] Investor

[00:05:10.480 – 00:05:12.640] masuk, tu kena ingat

[00:05:12.640 – 00:05:14.860] ayat tu, investor, tu keyword dia

[00:05:15.900 – 00:05:16.700] distribution ni

[00:05:16.700 – 00:05:18.240] kita tak boleh compare dengan brand-brand besar

[00:05:18.240 – 00:05:20.720] brand-brand besar ni guys, dia dah investor dah masuk

[00:05:20.720 – 00:05:22.640] duit dah berkepuk-kepuk, sebab tu lah dia boleh

[00:05:22.640 – 00:05:24.720] buka spikmat, oh tapi

[00:05:24.720 – 00:05:26.320] spikmat tu kan dia murah dan banyak

[00:05:26.320 – 00:05:28.380] distribution ni maksudnya banyak, memang lah

[00:05:28.380 – 00:05:30.440] memang lah sekarang ni spikmat ni

[00:05:30.440 – 00:05:32.480] dia murah dan ada

[00:05:32.480 – 00:05:34.400] beratur-atur cawangan, tapi kena tengok balik

[00:05:34.400 – 00:05:36.520] waktu dia ada 3 cawangan pertama tu

[00:05:36.520 – 00:05:38.020] sebelum dia dapat mass

[00:05:38.880 – 00:05:39.480] Investment

[00:05:39.480 – 00:05:40.780] Sampai ada skill

[00:05:40.780 – 00:05:41.840] Macam mana dia

[00:05:41.840 – 00:05:42.480] Proof the concept

[00:05:42.480 – 00:05:43.280] Macam mana dia dapat

[00:05:43.280 – 00:05:43.800] Traction

[00:05:43.800 – 00:05:44.860] Oh sebab dia murah

[00:05:44.860 – 00:05:45.200] Yes

[00:05:45.200 – 00:05:45.900] Semua business

[00:05:45.900 – 00:05:47.040] Bermula dengan menang satu

[00:05:47.040 – 00:05:48.460] Kemudian dia akan jadi

[00:05:48.460 – 00:05:49.620] Menang pada cheap

[00:05:49.620 – 00:05:50.160] Dan distribution

[00:05:50.160 – 00:05:51.920] Oh ada pula yang quality

[00:05:51.920 – 00:05:52.840] Oh apa yang quality

[00:05:52.840 – 00:05:53.640] Contoh saya suka

[00:05:54.960 – 00:05:56.220] Restoran Cili Kampung

[00:05:56.220 – 00:05:56.680] Perasan tak

[00:05:56.680 – 00:05:58.020] Cili Kampung

[00:05:58.020 – 00:05:58.480] Quality

[00:05:59.740 – 00:06:00.340] Quality

[00:06:00.340 – 00:06:01.460] Dan ada banyak cawangan

[00:06:01.460 – 00:06:02.000] Tak setiap saya

[00:06:02.000 – 00:06:03.000] 5-6 cawangan

[00:06:03.000 – 00:06:03.780] Rembayong

[00:06:03.780 – 00:06:04.860] Quality

[00:06:04.860 – 00:06:05.860] Tapi memang

[00:06:05.860 – 00:06:07.020] Waiting list tahun

[00:06:07.020 – 00:06:09.020] harga tak mahal lah

[00:06:09.020 – 00:06:10.920] tak mahal pula tak murah lah kan

[00:06:10.920 – 00:06:11.860] so kita ambillah

[00:06:12.520 – 00:06:14.480] tapi tak masuk lagi distribution

[00:06:14.480 – 00:06:16.420] kenapa rembayong tak masuk investor lagi

[00:06:16.420 – 00:06:18.780] kalau rembayong dah dapat investment

[00:06:20.120 – 00:06:21.120] daripada jerung

[00:06:21.940 – 00:06:22.980] then dia akan ada

[00:06:22.980 – 00:06:24.340] 10 cawangan, scalability

[00:06:24.340 – 00:06:26.880] tapi masalahnya setup kerawaming ni tak scalable

[00:06:26.880 – 00:06:28.700] sebab dia fokus pada satu warehouse

[00:06:28.700 – 00:06:31.080] blablabla, untuk scale tu lambat

[00:06:31.080 – 00:06:32.900] sedangkan cili kampung

[00:06:32.900 – 00:06:34.660] dia fokus pada mall, traffic yang dah proven

[00:06:34.660 – 00:06:35.900] dia just nak jadi another

[00:06:35.900 – 00:06:37.040] joni steamboat

[00:06:37.040 – 00:06:37.700] contohnya kan

[00:06:37.700 – 00:06:38.600] joni steamboat

[00:06:38.600 – 00:06:39.180] banyak cawangan

[00:06:39.180 – 00:06:40.280] tengok lagi apa

[00:06:40.280 – 00:06:41.240] KFC kan

[00:06:41.240 – 00:06:42.280] banyak dalam mall-mall semua

[00:06:42.280 – 00:06:42.860] so itu je lah

[00:06:42.860 – 00:06:43.440] Cili Kampung

[00:06:43.440 – 00:06:44.500] Cili Kampung

[00:06:44.500 – 00:06:45.820] adalah another brand premium

[00:06:45.820 – 00:06:46.380] macam

[00:06:46.380 – 00:06:47.600] rembayung juga

[00:06:47.600 – 00:06:48.560] tapi dia fokus pada

[00:06:48.560 – 00:06:49.860] speed and distribution

[00:06:49.860 – 00:06:50.980] sebab tu

[00:06:50.980 – 00:06:51.720] saya nampak

[00:06:51.720 – 00:06:52.660] setup tu berbeza

[00:06:52.660 – 00:06:54.200] setup yang ni

[00:06:54.200 – 00:06:54.920] untuk proof

[00:06:54.920 – 00:06:56.400] tapi setup

[00:06:56.400 – 00:06:57.180] ni untuk ni

[00:06:57.180 – 00:06:57.860] so kat situ kot

[00:06:57.860 – 00:06:58.520] saya punya komen

[00:06:58.520 – 00:06:59.560] secara friendly

[00:06:59.560 – 00:07:00.680] sebagai usahawan

[00:07:00.680 – 00:07:02.640] untuk rembayung scale

[00:07:02.640 – 00:07:03.380] dia kena

[00:07:05.100 – 00:07:06.220] Templatize kan dia punya

[00:07:06.760 – 00:07:07.240] Cawangan

[00:07:07.240 – 00:07:08.660] Sampai dia boleh tapau distribution

[00:07:08.660 – 00:07:10.560] Dan kena main game investor

[00:07:10.560 – 00:07:11.600] So that dia boleh distribution

[00:07:11.600 – 00:07:12.220] So nampak tak

[00:07:12.220 – 00:07:13.800] Sebab tu quality ni guys

[00:07:13.800 – 00:07:15.100] Bila dia over quality sangat

[00:07:15.100 – 00:07:16.380] Kadang-kadang tak boleh nak distribute

[00:07:16.380 – 00:07:17.920] So kita kena tengok

[00:07:17.920 – 00:07:19.180] Okay katalah rembayong sekarang ni

[00:07:19.180 – 00:07:19.760] 9 per 10

[00:07:19.760 – 00:07:20.360] Sedap gila

[00:07:20.360 – 00:07:21.500] Mungkin dia terpaksa drop

[00:07:21.500 – 00:07:22.040] 8 per 10

[00:07:22.040 – 00:07:23.580] So that distribution dia boleh

[00:07:23.580 – 00:07:24.360] Easy access

[00:07:24.360 – 00:07:25.520] Contohnya macam tu

[00:07:25.520 – 00:07:26.840] So dia mesti ada

[00:07:26.840 – 00:07:28.860] Benda yang dia kena let go sikit

[00:07:29.520 – 00:07:30.520] Okay macam tu eh

[00:07:30.520 – 00:07:30.880] Bayangkan

[00:07:30.880 – 00:07:33.040] Okay that's why distribution ni

[00:07:33.040 – 00:07:33.960] Hanya bila investor masuk

[00:07:33.960 – 00:07:35.260] Distribution ni

[00:07:35.900 – 00:07:36.920] Lokasi coverage

[00:07:36.920 – 00:07:37.920] Booking channel

[00:07:37.920 – 00:07:39.320] Distribution ni masih senang dapat lah

[00:07:39.320 – 00:07:41.520] Okay so kita nak kena pilih lah

[00:07:41.520 – 00:07:42.440] Kita nak menang kat mana

[00:07:42.440 – 00:07:43.840] 9, 4, 4, 3

[00:07:44.400 – 00:07:45.860] 3, 9, 3, 3

[00:07:45.860 – 00:07:46.640] Contohnya kan

[00:07:46.640 – 00:07:47.900] Kita menang pada quality pula

[00:07:47.900 – 00:07:48.840] Yang ni menang kepada

[00:07:48.840 – 00:07:49.900] Speed pula

[00:07:49.900 – 00:07:51.500] Jadi dia jarang

[00:07:52.300 – 00:07:53.300] Menang satu

[00:07:54.520 – 00:07:55.580] Jarang menang semua

[00:07:55.580 – 00:07:56.320] Ataupun susah

[00:07:56.320 – 00:07:58.000] Kecuali juci duit

[00:07:58.000 – 00:07:59.960] So biasanya memang terpaksa

[00:07:59.960 – 00:08:01.600] Menang satu kalah semua

[00:08:01.600 – 00:08:02.620] Ataupun dalam kes ni

[00:08:03.960 – 00:08:04.480] 9946

[00:08:04.480 – 00:08:05.900] Maksudnya investor dah start masuk

[00:08:05.900 – 00:08:07.800] Kat sini investor dah start masuk

[00:08:07.800 – 00:08:08.980] Maksudnya kita boleh menang

[00:08:08.980 – 00:08:10.360] Yang ni menang pada distribution

[00:08:11.620 – 00:08:12.660] Menang pada distribution

[00:08:12.660 – 00:08:15.240] Yang ni mungkin investor masuk

[00:08:15.240 – 00:08:16.060] Tapi tak apa-apa nak menang

[00:08:16.060 – 00:08:16.960] Dia just simply banyak je

[00:08:16.960 – 00:08:18.720] Adakah bahaya juga macam ni

[00:08:18.720 – 00:08:19.380] Susah nak bertahan

[00:08:19.380 – 00:08:20.820] Biasanya dia kena macam ni lah

[00:08:20.820 – 00:08:22.360] Dia memang investor masuk

[00:08:22.360 – 00:08:23.600] Dan dia memang murah gila

[00:08:23.600 – 00:08:24.020] Spigmat

[00:08:25.020 – 00:08:25.960] Investor masuk

[00:08:25.960 – 00:08:27.240] Dan dia laju

[00:08:27.240 – 00:08:27.760] McDonald

[00:08:29.020 – 00:08:30.160] Tapi kalau yang ni

[00:08:30.160 – 00:08:31.160] Investor masuk

[00:08:31.160 – 00:08:31.820] Tapi

[00:08:31.820 – 00:08:33.880] nak kata laju pun tak pernah laju.

[00:08:34.440 – 00:08:35.580] Slow je servicenya.

[00:08:36.120 – 00:08:37.780] Kualiti biasa-biasa je.

[00:08:38.120 – 00:08:40.000] Cheap. Mahal juga. Tak adalah

[00:08:40.000 – 00:08:41.600] murah mana. Melingkup lah ni.

[00:08:41.880 – 00:08:43.220] Kalau yang ni melingkup. Tak lama lagi.

[00:08:43.720 – 00:08:45.840] Walaupun duit investor campak macam mana pun

[00:08:46.400 – 00:08:47.740] last-last kali customer

[00:08:47.740 – 00:08:49.880] yang akan jadi juru hakim. Customer

[00:08:49.880 – 00:08:51.920] yang akan decide brand tu bertahan

[00:08:51.920 – 00:08:53.940] atau tak. That's why dalam dunia kapitalism sangat fair.

[00:08:54.480 – 00:08:55.460] Customer always right.

[00:08:55.800 – 00:08:57.600] Customer akan jadi king kepada brand tersebut.

[00:08:57.700 – 00:08:59.780] Tak kisahlah duit investor masuk campak macam mana

[00:08:59.780 – 00:09:01.780] sekalipun, collapse akan tetap

[00:09:01.780 – 00:09:02.660] collapse. Ada satu brand

[00:09:03.500 – 00:09:05.600] Bus Bear. Bus Bear Coffee. Kan

[00:09:05.600 – 00:09:07.760] Bus Bear? Investor masuk banyak

[00:09:07.760 – 00:09:09.860] gila. Tapi kalau saya tengok, Bus Bear

[00:09:09.860 – 00:09:11.340] ni tak dapat traction macam T-Life.

[00:09:11.740 – 00:09:13.560] Kan? Sebab Bus Bear adalah cawangan T-Life.

[00:09:13.680 – 00:09:15.640] Jadi kat situ ada concern. Daripada saya, saya

[00:09:15.640 – 00:09:17.480] tengok, bolehkah Bus Bear ni bertahan?

[00:09:18.020 – 00:09:19.560] Walaupun investor masuk duit banyak

[00:09:19.560 – 00:09:21.660] macam mana pun. Tapi kalau tak dapat

[00:09:21.660 – 00:09:23.480] traction daripada salah satu ni,

[00:09:23.640 – 00:09:25.780] bahaya. Okay, bahaya. So kat situ

[00:09:25.780 – 00:09:27.580] concern lah. Harap-harap

[00:09:27.580 – 00:09:29.660] naik lah kan? Tapi sepanjang saya tengok ni,

[00:09:29.780 – 00:09:31.780] Ada struggle sikit lah

[00:09:31.780 – 00:09:32.900] Untuk dapatkan traction

[00:09:32.900 – 00:09:33.780] Macam mana T-Life

[00:09:33.780 – 00:09:35.380] So kat situ investor kena start fikir

[00:09:35.380 – 00:09:36.380] Kat mana nak kena menang

[00:09:36.380 – 00:09:37.060] Salah satu

[00:09:37.060 – 00:09:38.160] Cheap ke

[00:09:38.160 – 00:09:38.960] Mikzui

[00:09:39.780 – 00:09:41.000] Kena quality

[00:09:41.960 – 00:09:43.360] Kena laju gila

[00:09:43.360 – 00:09:44.300] Boleh take away

[00:09:44.300 – 00:09:45.600] Drive away dan sebagainya

[00:09:47.540 – 00:09:48.240] So

[00:09:49.380 – 00:09:51.180] Katakanlah kita pilih quality

[00:09:51.180 – 00:09:51.980] Sebagai primary

[00:09:51.980 – 00:09:52.660] Contohnya

[00:09:53.360 – 00:09:54.060] Consistent

[00:09:54.060 – 00:09:55.780] Kita kena consistent

[00:09:55.780 – 00:09:57.460] Bukan jadi paling murah

[00:09:58.380 – 00:09:59.520] Kita tak boleh lah

[00:09:59.520 – 00:10:01.720] nak kualiti tapi murah tak boleh

[00:10:01.720 – 00:10:03.500] kualiti so consistent

[00:10:03.500 – 00:10:05.420] kualiti across our agent

[00:10:05.420 – 00:10:07.020] across our department

[00:10:07.020 – 00:10:08.840] across our cawangan

[00:10:08.840 – 00:10:11.160] so itulah positioning jadi yang macam

[00:10:11.160 – 00:10:12.420] peningan kepala, pandan muka

[00:10:14.400 – 00:10:15.340] fikir ni guys

[00:10:15.340 – 00:10:17.360] mahu sebulan, mahu dua bulan sebab ini

[00:10:17.360 – 00:10:18.900] adalah DNA founder

[00:10:19.500 – 00:10:20.760] kalau tanya balik

[00:10:20.760 – 00:10:23.080] benda ni dia tak boleh tipu-tipu tau

[00:10:23.080 – 00:10:25.280] dia sebenarnya founder tu nak

[00:10:25.280 – 00:10:27.380] carry yang mana satu, kau nak dilabel sebagai

[00:10:27.380 – 00:10:28.960] brand cheap ke

[00:10:28.960 – 00:10:30.160] quality ke speed

[00:10:31.020 – 00:10:32.380] saya mula-mula dulu saya

[00:10:32.980 – 00:10:35.120] suka quality, last kali saya benci quality

[00:10:35.120 – 00:10:36.240] sebab quality subjektif

[00:10:36.240 – 00:10:38.900] kalau tanya saya, saya lebih suka main dua ni

[00:10:39.380 – 00:10:40.560] murah-murah betul

[00:10:41.660 – 00:10:43.180] ataupun laju-laju betul

[00:10:43.180 – 00:10:44.400] mungkin laju dekat team sale

[00:10:44.400 – 00:10:46.960] mungkin laju dekat service sana, after sale

[00:10:46.960 – 00:10:49.140] dia ada, in fact ada satu brand

[00:10:49.140 – 00:10:49.880] luar negara, saya tak ingat

[00:10:49.880 – 00:10:53.080] dia adalah syarikat macam TNB

[00:10:53.080 – 00:10:55.180] syarikat IA, so dekat luar negara

[00:10:55.180 – 00:10:57.200] dia boleh pilih syarikat IA yang serve dia

[00:10:57.200 – 00:11:00.160] so dia buat pembentungan

[00:11:00.160 – 00:11:02.020] air sebab rumah-rumah kat sana dia kena pasang

[00:11:02.020 – 00:11:02.660] dia punya own

[00:11:03.520 – 00:11:05.440] dia punya fokus adalah

[00:11:05.440 – 00:11:06.980] speed customer service

[00:11:07.660 – 00:11:09.160] bukan fokus murah dia kata

[00:11:09.160 – 00:11:11.940] kita adalah the only company syarikat

[00:11:11.940 – 00:11:13.860] air yang tak pakai AI checkboard

[00:11:13.860 – 00:11:15.760] yang tak masuk dekat ting-ting tekan

[00:11:15.760 – 00:11:17.640] satu untuk ni call je

[00:11:17.640 – 00:11:19.840] terus angkat hello hi dia ada masalah air ke

[00:11:19.840 – 00:11:21.520] dia terus operator sebenar angkat

[00:11:21.520 – 00:11:23.340] so dia design the whole

[00:11:23.340 – 00:11:25.580] structure company dia untuk bagi

[00:11:25.580 – 00:11:26.620] The best customer service

[00:11:26.620 – 00:11:28.140] Itu pula USP dia

[00:11:28.140 – 00:11:29.740] Speed on customer service

[00:11:29.740 – 00:11:31.000] So again

[00:11:31.000 – 00:11:32.680] Tepuk dada tanya selera

[00:11:32.680 – 00:11:34.160] Which one yang kita nak fokus

[00:11:34.160 – 00:11:35.140] Dan bila kita fokus

[00:11:35.140 – 00:11:36.240] All out sampai habis

[00:11:36.240 – 00:11:37.380] Air Asia menang pada chip

[00:11:37.380 – 00:11:38.740] Quality semua orang tahu

[00:11:38.740 – 00:11:39.920] Speed semua orang tahu

[00:11:39.920 – 00:11:40.880] Tak memuaskan sangat

[00:11:40.880 – 00:11:42.720] Tapi kenapa orang still pilih Air Asia

[00:11:42.720 – 00:11:43.360] Sebab dia murah

[00:11:43.360 – 00:11:45.100] So fokus satu

[00:11:45.100 – 00:11:45.860] Kalah semua

[00:11:45.860 – 00:11:47.740] Bila Air Asia dah menang pada chip

[00:11:47.740 – 00:11:48.860] Investor masuk

[00:11:48.860 – 00:11:50.340] Barulah pergi pada distribution

[00:11:50.340 – 00:11:51.460] Cover satu negara

[00:11:51.460 – 00:11:52.200] Nampak tak?

[00:11:52.740 – 00:11:53.600] Dua je maximum

[00:11:53.600 – 00:11:55.840] Satu and that investor masuk dua

[00:11:55.840 – 00:11:57.260] Jumpa dalam bila selanjutnya

[00:11:57.260 – 00:11:58.860] Selamat berakhir