How To Increase Price Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:28] Macam mana nak naikkan harga? Harga ni kan subjektif. Kita dah belajar tadi harga ni ada melebatkan value-value. Ni mana tadi? Ni dia. Value, time, money, risk, status, entertainment dan sebagainya. So nak naikkan harga ni guys, dia ada seni dia. Ada seni nak menaikkan harga. Kita nak increase value dulu. Jangan main naiknya harga. Naikkan nilai dulu baru kita boleh naikkan harga. [semak: uncertain words] [00:00:28–00:00:30] ok, ada 3 benda [semak: uncertain words, number or amount] [00:00:30–00:00:32] macam mana nak naikkan [00:00:32–00:00:34] value product, nombor 1 adalah [semak: number or amount] [00:00:34–00:00:36] sorry nak naikkan harga [semak: uncertain words] [00:00:36–00:00:38] nombor 1 adalah product value [semak: number or amount] [00:00:38–00:00:40] nombor 2 adalah brand positioning [semak: number or amount] [00:00:40–00:00:42] nombor 3 adalah [semak: number or amount] [00:00:42–00:00:44] customer status ataupun brand status [00:00:44–00:00:47] saya letak customer status lah, lebih direct [00:00:47–00:00:49] ok, apa maksudnya [00:00:49–00:00:49] jom kita tengok [semak: uncertain words] [00:00:50–00:00:52] 3 cara meningkatkan value [semak: number or amount] [00:00:52–00:00:54] ok, product value [00:00:54–00:00:56] product value ni maksudnya [00:00:56–00:00:58] kita naikkan [00:01:00–00:01:00] USP [00:01:00–00:01:02] produk kita. Contohnya produk kita [00:01:02–00:01:03] ataupun servis kita sebelum ni [00:01:04–00:01:06] fokus pada anak-anai sahaja. [00:01:07–00:01:08] So, package kita ni kita mahalkan [00:01:08–00:01:10] kita buat anak-anai sekali dengan [semak: uncertain words] [00:01:10–00:01:12] tikus. Nampak? Dah naik value dah. [00:01:13–00:01:14] Sedangkan cost [semak: uncertain words] [00:01:14–00:01:16] nak naikkan untuk [00:01:16–00:01:18] setelkan tikus tu sikit je harga dia [00:01:18–00:01:20] tambah lagi RM50 je. Tapi kita [semak: uncertain words, number or amount] [00:01:20–00:01:22] boleh naikkan harga RM100. [semak: number or amount] [00:01:22–00:01:24] Faham tak? Ataupun [00:01:24–00:01:26] RM150. Maksudnya [semak: number or amount] [00:01:26–00:01:28] Cost untuk naikkan value tu [semak: uncertain words] [00:01:28–00:01:29] Mungkin 1x [semak: number or amount] [00:01:29–00:01:30] Kita naikkan harga 3x [semak: number or amount] [00:01:30–00:01:32] Itu cara dia yang pertama [00:01:32–00:01:33] Kita naikkan value [00:01:33–00:01:34] Naikkan lagi manfaat [00:01:34–00:01:36] Ataupun benefit service kita [00:01:36–00:01:36] Next [00:01:36–00:01:38] Kita tukar brand positioning [00:01:38–00:01:40] Kalau sebelum ni [00:01:40–00:01:42] Asyik video takde mengurang [00:01:42–00:01:43] Takde karakter [00:01:43–00:01:45] Design pun tak lawa [00:01:45–00:01:46] Kali ni brand kita nampak lebih premium [00:01:46–00:01:49] Semua orang datang proper dengan baju [00:01:49–00:01:50] Hai Assalamualaikum [00:01:50–00:01:51] Sebagai kawal semua [semak: uncertain words] [00:01:51–00:01:53] Saya datang untuk spray racun [semak: uncertain words] [00:01:54–00:01:55] Macam presenter datang [00:01:56–00:01:58] Assalamualaikum customer yang dihormati [00:01:58–00:01:59] So, maksudnya [semak: uncertain words] [00:01:59–00:02:01] Kita menaikkan [00:02:01–00:02:01] Tegurau je lah [semak: uncertain words] [00:02:01–00:02:03] Menaikkan brand value kita [00:02:03–00:02:05] Dari sudut iklannya dah nampak lain [00:02:05–00:02:07] Dari sudut website-nya nampak kemas [00:02:07–00:02:08] Uish, ni brand mahal ni [00:02:08–00:02:09] Customer pun rasa premium [00:02:09–00:02:11] So, brand ni [00:02:11–00:02:12] Dia adalah [00:02:13–00:02:14] Identiti brand kita [00:02:14–00:02:16] Sebab tu ada kedai makan tak laku [00:02:16–00:02:17] Sebab brand dia telah pun mahal [00:02:17–00:02:19] Dia jual makanan murah [00:02:19–00:02:20] Sepatutnya brand [00:02:20–00:02:21] Dia kenalah kampung sikit [00:02:21–00:02:22] Ini brand pun nampak mahal [00:02:22–00:02:23] Orang pun takut nak masuk [00:02:23–00:02:24] Contohnya [00:02:24–00:02:27] So, ada bagus juga brand nampak mahal ni [semak: uncertain words] [00:02:27–00:02:29] Contohnya, dia masuk kat kedai makan ni [00:02:29–00:02:30] Daripada luar nampak macam murah [00:02:30–00:02:32] Biasa je, sekali tengok menu [00:02:32–00:02:35] Eh, apa hal? Lontong 50 ringgit [semak: uncertain words, number or amount] [00:02:35–00:02:37] Wish, lontong 50 ringgit [semak: uncertain words, number or amount] [00:02:37–00:02:39] Eh, kedai bodoh macam ni [00:02:39–00:02:40] Haa [00:02:40–00:02:42] Rejection pula berlaku, terus keluar [00:02:42–00:02:43] Tengok menu tak ada masuk [00:02:43–00:02:46] Beza pula kita buat macam cantik-cantik [00:02:46–00:02:48] Cuisine, kita nampakkan bowl [semak: uncertain words] [00:02:48–00:02:50] Fotografi cantik, nampak [00:02:50–00:02:52] Wow, menariknya, dia punya lontong dia [00:02:52–00:02:54] nampak sotong dia pun besar [00:02:54–00:02:56] padahal kos tak banyak pun [00:02:56–00:02:58] kos nak buat lontong tu RM5 [semak: uncertain words, number or amount] [00:02:58–00:03:01] kita jual RM15, kalau kita nak [semak: number or amount] [00:03:01–00:03:02] jual harga lontong RM5 [semak: number or amount] [00:03:02–00:03:03] kos kita kena RM3 [semak: number or amount] [00:03:03–00:03:07] so tak dapatlah nak buat sedap sangat, so kita boleh buat sedap [00:03:07–00:03:08] tapi naikkan harga [00:03:08–00:03:10] so itulah maksudnya brand [00:03:10–00:03:13] kita naikkan brand value, packaging [00:03:13–00:03:14] kita punya presentation [00:03:14–00:03:16] ataupun customer status [00:03:16–00:03:17] ok, customer status ni [00:03:17–00:03:20] dia, kita cakap pasal community lah [00:03:20–00:03:22] dia nak naikkan customer status [00:03:22–00:03:24] Dia rasa bangga ambil dengan brand [00:03:24–00:03:25] Dia ada certain-certain [semak: uncertain words] [00:03:28–00:03:28] Community [00:03:28–00:03:29] Ataupun yang kita kena touch [00:03:29–00:03:30] Contohnya saya [00:03:30–00:03:32] Buat satu brand [00:03:32–00:03:32] Tiba-tiba [00:03:32–00:03:34] Customer-customer saya [00:03:34–00:03:35] Arti-artis [00:03:35–00:03:35] Saya buat bubble [semak: uncertain words] [00:03:35–00:03:37] Wui dia macam bubble ni [semak: uncertain words] [00:03:37–00:03:39] Arti-artis semua pergi kat sini [semak: uncertain words] [00:03:39–00:03:40] Padahal tu semua paid review contohnya [semak: uncertain words] [00:03:40–00:03:42] So naik tak saya punya [00:03:43–00:03:44] Customer status [00:03:44–00:03:44] Naik [00:03:44–00:03:45] So customer rasa macam [00:03:45–00:03:45] Wow [00:03:45–00:03:47] Aku rasa bangga [00:03:47–00:03:48] Wui aku nak ambil lah [00:03:49–00:03:50] Ingat tak dulu jackal [semak: uncertain words] [00:03:50–00:03:52] Jackal ni dia kelakar sikit tau [semak: uncertain words] [00:03:52–00:03:53] Pada satu masa dia jadi brand premium [semak: uncertain words] [00:03:53–00:03:54] Lepas tu dia bunuh diri [00:03:54–00:03:56] dia, dia pergi potong jadi brand murah. [00:03:56–00:03:58] Dia pergi jadi macam bangla-bangla sangat. [00:03:58–00:04:00] Pada satu ketika, Jekyll ni [00:04:00–00:04:02] kalau anda ingat, tak silap saya pada [00:04:02–00:04:04] tahun 2015 kot [semak: number or amount] [00:04:05–00:04:06] ke pada tahun [semak: uncertain words] [00:04:06–00:04:08] 2013, saya rasa Jekyll ni [semak: number or amount] [00:04:08–00:04:10] brand premium. Time tu dia buat [00:04:10–00:04:12] baju Melayu Aaron Aziz. [00:04:14–00:04:16] Aku rasa nak jadi Aaron Aziz lah. [00:04:17–00:04:18] Belaju Melayu [00:04:18–00:04:19] Nabil Ahmad. [00:04:20–00:04:21] So, dia associate dengan [00:04:21–00:04:23] artis-artis. [00:04:23–00:04:26] Resusate dengan customer-customer yang premium-premium [semak: uncertain words] [00:04:26–00:04:28] So itu pun buat kita rasa bangga [semak: uncertain words] [00:04:28–00:04:30] Sebab tu kalau kita nampak [00:04:30–00:04:31] Hebatlah jeruk ni [semak: uncertain words] [00:04:31–00:04:32] Hati-hati beli [semak: uncertain words] [00:04:32–00:04:32] Kita rasa macam [00:04:32–00:04:33] Aku nak try lah [semak: uncertain words] [00:04:33–00:04:35] Yang ni, yang Siti beli tu [00:04:35–00:04:36] Yang ni beli tu [00:04:36–00:04:38] So customer status [semak: uncertain words] [00:04:38–00:04:39] So kita recap balik [00:04:39–00:04:41] Nak naikkan harga ni [00:04:41–00:04:42] Kita kena naikkan value [00:04:42–00:04:45] Dan bagi saya ada 3 tempat yang kita boleh betul-betul naikkan value [semak: uncertain words, number or amount] [00:04:47–00:04:47] Pertama [00:04:48–00:04:48] Naikkan [00:04:50–00:04:52] Item dalam produk ataupun service tu [00:04:52–00:04:54] Cost sikit, tapi [semak: uncertain words] [00:04:54–00:04:56] Macam inilah, kita tambah cost RM10 [semak: uncertain words, number or amount] [00:04:56–00:04:58] Tapi kita naikkan harga RM30, itu yang pertama [semak: number or amount] [00:04:58–00:05:01] Kita tambah extra delivery [00:05:01–00:05:02] Extra item [00:05:04–00:05:07] Ataupun yang kedua pula, kita tambah pula [00:05:07–00:05:08] Brand packaging yang improve benda tu semua [semak: uncertain words] [00:05:08–00:05:10] Ataupun yang ketiga pula [00:05:10–00:05:13] Kita associate kan brand kita [semak: uncertain words] [00:05:13–00:05:14] Ataupun produk kita ni dengan certain-certain [00:05:14–00:05:16] Community ataupun golongan [00:05:16–00:05:17] Ni pula apa [semak: uncertain words] [00:05:18–00:05:20] Ni ubah harga dengan jelas [00:05:20–00:05:21] Yang ni, presentation [00:05:21–00:05:33] Katalah kita naikkan kita punya harga RM3 [semak: uncertain words, number or amount] [00:05:33–00:05:35] Sebelum RM3, selepas RM4 [semak: number or amount] [00:05:35–00:05:36] Menarik kan? [00:05:37–00:05:39] COGS dia sebelum ni RM1.8 [semak: uncertain words, number or amount] [00:05:39–00:05:41] Sekarang jadi mahal lagi RM2.10 [semak: number or amount] [00:05:41–00:05:45] Sebab apa? Sebab dia naikkan cost-cost presentation [semak: uncertain words] [00:05:45–00:05:48] Banting, banner, packaging sikit [00:05:48–00:05:50] Dia tambah-tambahlah presentation dia [00:05:50–00:05:52] Dia naikkan harga, terkejutkan semua [00:05:52–00:05:54] Tapi sebab harga dah naik, dia menarik [semak: uncertain words] [00:05:54–00:05:56] Golongan yang tepat untuk harga tersebut [00:05:56–00:05:58] Daripada untung RM1.9 [semak: uncertain words, number or amount] [00:05:58–00:06:01] Untung naik kepada RM1.02 [semak: uncertain words, number or amount] [00:06:01–00:06:02] Dia naik kepada RM1.09, nampak? [semak: uncertain words, number or amount] [00:06:02–00:06:04] So, cost tambahan [semak: uncertain words] [00:06:04–00:06:05] Sebenarnya [00:06:07–00:06:08] Hanyalah 3% je [semak: number or amount] [00:06:09–00:06:11] Tambahan cost price [00:06:11–00:06:12] Tambahan cost sebenarnya adalah [semak: uncertain words] [00:06:12–00:06:15] 3% je, tapi kita naikkan [semak: number or amount] [00:06:15–00:06:16] Harga kepada RM1, nampak tak? [semak: number or amount] [00:06:16–00:06:18] Naikkan triple, contohnya macam tu lah [semak: uncertain words] [00:06:18–00:06:19] Kita untung extra RM7 [semak: uncertain words, number or amount] [00:06:21–00:06:22] Yang ni pula [semak: uncertain words] [00:06:22–00:06:23] Servis lebih convenient [semak: uncertain words] [00:06:23–00:06:24] Contohnya [00:06:24–00:06:25] Kita buat RM500 [semak: number or amount] [00:06:25–00:06:26] RM560 [semak: number or amount] [00:06:27–00:06:28] Klien peman [00:06:28–00:06:29] Yang ni pula [00:06:29–00:06:30] RM220 [semak: number or amount] [00:06:30–00:06:31] Apa ni [semak: uncertain words] [00:06:31–00:06:31] Plan bertingkat [00:06:32–00:06:33] Untung [00:06:33–00:06:34] Untung lebih naik [semak: uncertain words] [00:06:34–00:06:36] Maksudnya kita boleh tambahkan [00:06:36–00:06:36] Alah [00:06:36–00:06:37] Benda kecil-kecil [00:06:37–00:06:38] RM500 [semak: uncertain words, number or amount] [00:06:38–00:06:39] RM590 [semak: number or amount] [00:06:39–00:06:41] So dia tak terasa sangat [00:06:41–00:06:42] RM10-Ringgit tu [semak: number or amount] [00:06:42–00:06:43] Memperanan juga tu [semak: uncertain words] [00:06:43–00:06:44] Itu benda-benda besar juga [00:06:44–00:06:46] Contohnya kita buat lah [00:06:46–00:06:47] Okey kalau Puan [semak: uncertain words] [00:06:47–00:06:48] Nak bayar one time [00:06:48–00:06:49] RM500 [semak: number or amount] [00:06:49–00:06:50] Tapi kalau puan nak bayar monthly [semak: uncertain words] [00:06:50–00:06:53] Itulah plan dipertingkat [semak: uncertain words] [00:06:53–00:06:54] Maksudnya nak bayar monthly [00:06:54–00:06:56] Tambah je RM5.50 [semak: number or amount] [00:06:56–00:06:58] Oh mahal sikit tapi boleh bayar ansuran [semak: uncertain words] [00:06:58–00:06:59] Okey lah takpelah saya ambil ansuran [semak: uncertain words] [00:06:59–00:07:00] Boleh juga macam tu [00:07:00–00:07:01] Kita adjust dekat situ [00:07:01–00:07:04] So itulah cara nak naikkan harga [00:07:04–00:07:05] Maksudnya nak naikkan harga ni [00:07:05–00:07:08] Seni dia naikkan [00:07:09–00:07:10] Delivery [00:07:10–00:07:10] Service kita [semak: uncertain words] [00:07:10–00:07:12] Dan tambah harga [00:07:12–00:07:14] Tiga kali ganda daripada [00:07:14–00:07:16] Value yang kita tambah tu [semak: uncertain words] [00:07:16–00:07:17] Ataupun packaging [00:07:19–00:07:19] Ataupun customer [00:07:19–00:07:21] Tukar daripada customer kita random [00:07:21–00:07:23] Semua nampak macam artis-artis [00:07:23–00:07:23] Orang-orang yang buat hebat [semak: uncertain words] [00:07:23–00:07:24] Macam ni [00:07:24–00:07:24] Terima [semak: uncertain words] [00:07:24–00:07:26] Wah kau rasa kerja ni mahal [semak: uncertain words] [00:07:27–00:07:27] Terima je [semak: uncertain words] [00:07:27–00:07:28] Kan [00:07:28–00:07:29] So itulah dia guys [00:07:29–00:07:31] Ataupun anda boleh pilih [00:07:31–00:07:32] Salah satu daripada sini [00:07:32–00:07:34] Sebab benda ni dia macam [semak: uncertain words] [00:07:34–00:07:34] Bila kita baca [00:07:34–00:07:35] Kadang-kadang macam mana [semak: uncertain words] [00:07:35–00:07:36] Aku nak guna eh [semak: uncertain words] [00:07:36–00:07:37] Jadi saya simplifikan lah [00:07:37–00:07:39] Nak naikkan harga ni [00:07:39–00:07:40] Fokus kepada [00:07:40–00:07:42] Item dalam produk tu [00:07:42–00:07:43] Dulu kita buat nasi lemak [00:07:43–00:07:44] Telur dia separuh [00:07:44–00:07:45] Sekarang kita buat nasi lemak [00:07:45–00:07:45] Telur dia full [00:07:46–00:07:49] So, cost nak naikkan telur tu berapa pusen je [semak: uncertain words] [00:07:49–00:07:50] Tapi kita naikkan harga triple [00:07:50–00:07:51] Tiba-tiba margin naik [semak: uncertain words] [00:07:51–00:07:52] Itu cara nak naikkan harga [00:07:52–00:07:54] Jangan naikkan harga mengejut tanpa sebab [00:07:54–00:07:57] Oh, tak tahu lah sekarang ni gas dah mahal lah naik harga [semak: uncertain words] [00:07:57–00:07:58] Oh, main naik harga je [semak: uncertain words] [00:07:58–00:08:02] Sekarang ni kerajaan, kerajaan, kerajaan, kerajaan, kerajaan [00:08:02–00:08:04] Naik harga, tak boleh macam tu eh [00:08:04–00:08:07] Kita kena naikkan harga tu bersebab dan nampak kenapa [00:08:07–00:08:08] Okay, jumpa dalam video yang [semak: uncertain words]