How To Increase Price Source: https://coachadib.com/module/6ac0406091312412ad203c0b Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.020 – 00:00:28.280] Macam mana nak naikkan harga? Harga ni kan subjektif. Kita dah belajar tadi harga ni ada melebatkan value-value. Ni mana tadi? Ni dia. Value, time, money, risk, status, entertainment dan sebagainya. So nak naikkan harga ni guys, dia ada seni dia. Ada seni nak menaikkan harga. Kita nak increase value dulu. Jangan main naiknya harga. Naikkan nilai dulu baru kita boleh naikkan harga. [00:00:28.280 – 00:00:30.600] ok, ada 3 benda [00:00:30.600 – 00:00:32.540] macam mana nak naikkan [00:00:32.540 – 00:00:34.780] value product, nombor 1 adalah [00:00:34.780 – 00:00:36.740] sorry nak naikkan harga [00:00:36.740 – 00:00:38.280] nombor 1 adalah product value [00:00:38.280 – 00:00:40.340] nombor 2 adalah brand positioning [00:00:40.340 – 00:00:42.020] nombor 3 adalah [00:00:42.020 – 00:00:44.880] customer status ataupun brand status [00:00:44.880 – 00:00:47.000] saya letak customer status lah, lebih direct [00:00:47.000 – 00:00:49.040] ok, apa maksudnya [00:00:49.040 – 00:00:49.560] jom kita tengok [00:00:50.920 – 00:00:52.580] 3 cara meningkatkan value [00:00:52.580 – 00:00:54.420] ok, product value [00:00:54.420 – 00:00:56.420] product value ni maksudnya [00:00:56.420 – 00:00:58.560] kita naikkan [00:01:00.180 – 00:01:00.820] USP [00:01:00.820 – 00:01:02.520] produk kita. Contohnya produk kita [00:01:02.520 – 00:01:03.960] ataupun servis kita sebelum ni [00:01:04.800 – 00:01:06.860] fokus pada anak-anai sahaja. [00:01:07.560 – 00:01:08.880] So, package kita ni kita mahalkan [00:01:08.880 – 00:01:10.800] kita buat anak-anai sekali dengan [00:01:10.800 – 00:01:12.740] tikus. Nampak? Dah naik value dah. [00:01:13.480 – 00:01:14.620] Sedangkan cost [00:01:14.620 – 00:01:16.300] nak naikkan untuk [00:01:16.300 – 00:01:18.760] setelkan tikus tu sikit je harga dia [00:01:18.760 – 00:01:20.700] tambah lagi RM50 je. Tapi kita [00:01:20.700 – 00:01:22.020] boleh naikkan harga RM100. [00:01:22.640 – 00:01:24.460] Faham tak? Ataupun [00:01:24.460 – 00:01:26.200] RM150. Maksudnya [00:01:26.200 – 00:01:28.260] Cost untuk naikkan value tu [00:01:28.260 – 00:01:29.380] Mungkin 1x [00:01:29.380 – 00:01:30.960] Kita naikkan harga 3x [00:01:30.960 – 00:01:32.120] Itu cara dia yang pertama [00:01:32.120 – 00:01:33.540] Kita naikkan value [00:01:33.540 – 00:01:34.740] Naikkan lagi manfaat [00:01:34.740 – 00:01:36.080] Ataupun benefit service kita [00:01:36.080 – 00:01:36.920] Next [00:01:36.920 – 00:01:38.900] Kita tukar brand positioning [00:01:38.900 – 00:01:40.500] Kalau sebelum ni [00:01:40.500 – 00:01:42.240] Asyik video takde mengurang [00:01:42.240 – 00:01:43.460] Takde karakter [00:01:43.460 – 00:01:45.320] Design pun tak lawa [00:01:45.320 – 00:01:46.940] Kali ni brand kita nampak lebih premium [00:01:46.940 – 00:01:49.260] Semua orang datang proper dengan baju [00:01:49.260 – 00:01:50.440] Hai Assalamualaikum [00:01:50.440 – 00:01:51.420] Sebagai kawal semua [00:01:51.420 – 00:01:53.300] Saya datang untuk spray racun [00:01:54.260 – 00:01:55.800] Macam presenter datang [00:01:56.520 – 00:01:58.440] Assalamualaikum customer yang dihormati [00:01:58.440 – 00:01:59.520] So, maksudnya [00:01:59.520 – 00:02:01.200] Kita menaikkan [00:02:01.200 – 00:02:01.860] Tegurau je lah [00:02:01.860 – 00:02:03.820] Menaikkan brand value kita [00:02:03.820 – 00:02:05.740] Dari sudut iklannya dah nampak lain [00:02:05.740 – 00:02:07.240] Dari sudut website-nya nampak kemas [00:02:07.240 – 00:02:08.380] Uish, ni brand mahal ni [00:02:08.380 – 00:02:09.560] Customer pun rasa premium [00:02:09.560 – 00:02:11.160] So, brand ni [00:02:11.160 – 00:02:12.660] Dia adalah [00:02:13.380 – 00:02:14.480] Identiti brand kita [00:02:14.480 – 00:02:16.360] Sebab tu ada kedai makan tak laku [00:02:16.360 – 00:02:17.780] Sebab brand dia telah pun mahal [00:02:17.780 – 00:02:19.540] Dia jual makanan murah [00:02:19.540 – 00:02:20.520] Sepatutnya brand [00:02:20.520 – 00:02:21.580] Dia kenalah kampung sikit [00:02:21.580 – 00:02:22.860] Ini brand pun nampak mahal [00:02:22.860 – 00:02:23.940] Orang pun takut nak masuk [00:02:23.940 – 00:02:24.580] Contohnya [00:02:24.580 – 00:02:27.300] So, ada bagus juga brand nampak mahal ni [00:02:27.300 – 00:02:29.200] Contohnya, dia masuk kat kedai makan ni [00:02:29.200 – 00:02:30.920] Daripada luar nampak macam murah [00:02:30.920 – 00:02:32.220] Biasa je, sekali tengok menu [00:02:32.220 – 00:02:35.160] Eh, apa hal? Lontong 50 ringgit [00:02:35.160 – 00:02:37.580] Wish, lontong 50 ringgit [00:02:37.580 – 00:02:39.800] Eh, kedai bodoh macam ni [00:02:39.800 – 00:02:40.700] Haa [00:02:40.700 – 00:02:42.800] Rejection pula berlaku, terus keluar [00:02:42.800 – 00:02:43.800] Tengok menu tak ada masuk [00:02:43.800 – 00:02:46.880] Beza pula kita buat macam cantik-cantik [00:02:46.880 – 00:02:48.460] Cuisine, kita nampakkan bowl [00:02:48.460 – 00:02:50.400] Fotografi cantik, nampak [00:02:50.400 – 00:02:52.920] Wow, menariknya, dia punya lontong dia [00:02:52.920 – 00:02:54.920] nampak sotong dia pun besar [00:02:54.920 – 00:02:56.160] padahal kos tak banyak pun [00:02:56.160 – 00:02:58.220] kos nak buat lontong tu RM5 [00:02:58.220 – 00:03:01.000] kita jual RM15, kalau kita nak [00:03:01.000 – 00:03:02.440] jual harga lontong RM5 [00:03:02.440 – 00:03:03.840] kos kita kena RM3 [00:03:03.840 – 00:03:07.100] so tak dapatlah nak buat sedap sangat, so kita boleh buat sedap [00:03:07.100 – 00:03:08.080] tapi naikkan harga [00:03:08.880 – 00:03:10.800] so itulah maksudnya brand [00:03:10.800 – 00:03:13.120] kita naikkan brand value, packaging [00:03:13.120 – 00:03:14.040] kita punya presentation [00:03:14.940 – 00:03:16.420] ataupun customer status [00:03:16.420 – 00:03:17.800] ok, customer status ni [00:03:17.800 – 00:03:20.340] dia, kita cakap pasal community lah [00:03:20.340 – 00:03:22.680] dia nak naikkan customer status [00:03:22.680 – 00:03:24.120] Dia rasa bangga ambil dengan brand [00:03:24.120 – 00:03:25.340] Dia ada certain-certain [00:03:28.140 – 00:03:28.620] Community [00:03:28.620 – 00:03:29.840] Ataupun yang kita kena touch [00:03:29.840 – 00:03:30.660] Contohnya saya [00:03:30.660 – 00:03:32.000] Buat satu brand [00:03:32.000 – 00:03:32.680] Tiba-tiba [00:03:32.680 – 00:03:34.100] Customer-customer saya [00:03:34.100 – 00:03:35.000] Arti-artis [00:03:35.000 – 00:03:35.820] Saya buat bubble [00:03:35.820 – 00:03:37.620] Wui dia macam bubble ni [00:03:37.620 – 00:03:39.020] Arti-artis semua pergi kat sini [00:03:39.020 – 00:03:40.800] Padahal tu semua paid review contohnya [00:03:40.800 – 00:03:42.240] So naik tak saya punya [00:03:43.100 – 00:03:44.060] Customer status [00:03:44.060 – 00:03:44.520] Naik [00:03:44.520 – 00:03:45.640] So customer rasa macam [00:03:45.640 – 00:03:45.940] Wow [00:03:45.940 – 00:03:47.080] Aku rasa bangga [00:03:47.080 – 00:03:48.760] Wui aku nak ambil lah [00:03:49.520 – 00:03:50.700] Ingat tak dulu jackal [00:03:50.700 – 00:03:52.060] Jackal ni dia kelakar sikit tau [00:03:52.060 – 00:03:53.360] Pada satu masa dia jadi brand premium [00:03:53.360 – 00:03:54.740] Lepas tu dia bunuh diri [00:03:54.740 – 00:03:56.260] dia, dia pergi potong jadi brand murah. [00:03:56.480 – 00:03:58.520] Dia pergi jadi macam bangla-bangla sangat. [00:03:58.920 – 00:04:00.800] Pada satu ketika, Jekyll ni [00:04:00.800 – 00:04:02.660] kalau anda ingat, tak silap saya pada [00:04:02.660 – 00:04:04.560] tahun 2015 kot [00:04:05.420 – 00:04:06.720] ke pada tahun [00:04:06.720 – 00:04:08.960] 2013, saya rasa Jekyll ni [00:04:08.960 – 00:04:10.520] brand premium. Time tu dia buat [00:04:10.520 – 00:04:12.160] baju Melayu Aaron Aziz. [00:04:14.260 – 00:04:16.340] Aku rasa nak jadi Aaron Aziz lah. [00:04:17.200 – 00:04:18.420] Belaju Melayu [00:04:18.420 – 00:04:19.320] Nabil Ahmad. [00:04:20.080 – 00:04:21.680] So, dia associate dengan [00:04:21.680 – 00:04:23.140] artis-artis. [00:04:23.140 – 00:04:26.500] Resusate dengan customer-customer yang premium-premium [00:04:26.500 – 00:04:28.880] So itu pun buat kita rasa bangga [00:04:28.880 – 00:04:30.020] Sebab tu kalau kita nampak [00:04:30.020 – 00:04:31.080] Hebatlah jeruk ni [00:04:31.080 – 00:04:32.040] Hati-hati beli [00:04:32.040 – 00:04:32.940] Kita rasa macam [00:04:32.940 – 00:04:33.760] Aku nak try lah [00:04:33.760 – 00:04:35.460] Yang ni, yang Siti beli tu [00:04:35.460 – 00:04:36.320] Yang ni beli tu [00:04:36.320 – 00:04:38.140] So customer status [00:04:38.140 – 00:04:39.860] So kita recap balik [00:04:39.860 – 00:04:41.560] Nak naikkan harga ni [00:04:41.560 – 00:04:42.480] Kita kena naikkan value [00:04:42.480 – 00:04:45.760] Dan bagi saya ada 3 tempat yang kita boleh betul-betul naikkan value [00:04:47.120 – 00:04:47.680] Pertama [00:04:48.420 – 00:04:48.980] Naikkan [00:04:50.120 – 00:04:52.020] Item dalam produk ataupun service tu [00:04:52.760 – 00:04:54.280] Cost sikit, tapi [00:04:54.960 – 00:04:56.680] Macam inilah, kita tambah cost RM10 [00:04:56.680 – 00:04:58.880] Tapi kita naikkan harga RM30, itu yang pertama [00:04:58.880 – 00:05:01.280] Kita tambah extra delivery [00:05:01.280 – 00:05:02.540] Extra item [00:05:04.620 – 00:05:07.020] Ataupun yang kedua pula, kita tambah pula [00:05:07.020 – 00:05:08.960] Brand packaging yang improve benda tu semua [00:05:08.960 – 00:05:10.400] Ataupun yang ketiga pula [00:05:10.400 – 00:05:13.060] Kita associate kan brand kita [00:05:13.060 – 00:05:14.800] Ataupun produk kita ni dengan certain-certain [00:05:14.800 – 00:05:16.020] Community ataupun golongan [00:05:16.020 – 00:05:17.380] Ni pula apa [00:05:18.640 – 00:05:20.080] Ni ubah harga dengan jelas [00:05:20.080 – 00:05:21.300] Yang ni, presentation [00:05:21.300 – 00:05:33.340] Katalah kita naikkan kita punya harga RM3 [00:05:33.340 – 00:05:35.880] Sebelum RM3, selepas RM4 [00:05:35.880 – 00:05:36.920] Menarik kan? [00:05:37.860 – 00:05:39.980] COGS dia sebelum ni RM1.8 [00:05:39.980 – 00:05:41.880] Sekarang jadi mahal lagi RM2.10 [00:05:41.880 – 00:05:45.980] Sebab apa? Sebab dia naikkan cost-cost presentation [00:05:45.980 – 00:05:48.060] Banting, banner, packaging sikit [00:05:48.060 – 00:05:50.420] Dia tambah-tambahlah presentation dia [00:05:50.420 – 00:05:52.500] Dia naikkan harga, terkejutkan semua [00:05:52.500 – 00:05:54.660] Tapi sebab harga dah naik, dia menarik [00:05:54.660 – 00:05:56.260] Golongan yang tepat untuk harga tersebut [00:05:56.980 – 00:05:58.520] Daripada untung RM1.9 [00:05:58.520 – 00:06:01.020] Untung naik kepada RM1.02 [00:06:01.020 – 00:06:02.480] Dia naik kepada RM1.09, nampak? [00:06:02.980 – 00:06:04.740] So, cost tambahan [00:06:04.740 – 00:06:05.320] Sebenarnya [00:06:07.060 – 00:06:08.600] Hanyalah 3% je [00:06:09.880 – 00:06:11.020] Tambahan cost price [00:06:11.020 – 00:06:12.780] Tambahan cost sebenarnya adalah [00:06:12.780 – 00:06:15.000] 3% je, tapi kita naikkan [00:06:15.000 – 00:06:16.360] Harga kepada RM1, nampak tak? [00:06:16.500 – 00:06:18.300] Naikkan triple, contohnya macam tu lah [00:06:18.300 – 00:06:19.960] Kita untung extra RM7 [00:06:21.380 – 00:06:22.320] Yang ni pula [00:06:22.320 – 00:06:23.600] Servis lebih convenient [00:06:23.600 – 00:06:24.160] Contohnya [00:06:24.160 – 00:06:25.640] Kita buat RM500 [00:06:25.640 – 00:06:26.320] RM560 [00:06:27.260 – 00:06:28.360] Klien peman [00:06:28.360 – 00:06:29.400] Yang ni pula [00:06:29.400 – 00:06:30.300] RM220 [00:06:30.300 – 00:06:31.020] Apa ni [00:06:31.020 – 00:06:31.760] Plan bertingkat [00:06:32.920 – 00:06:33.600] Untung [00:06:33.600 – 00:06:34.500] Untung lebih naik [00:06:34.500 – 00:06:36.260] Maksudnya kita boleh tambahkan [00:06:36.260 – 00:06:36.880] Alah [00:06:36.880 – 00:06:37.480] Benda kecil-kecil [00:06:37.480 – 00:06:38.660] RM500 [00:06:38.660 – 00:06:39.580] RM590 [00:06:39.580 – 00:06:41.060] So dia tak terasa sangat [00:06:41.060 – 00:06:42.680] RM10-Ringgit tu [00:06:42.680 – 00:06:43.440] Memperanan juga tu [00:06:43.440 – 00:06:44.620] Itu benda-benda besar juga [00:06:44.620 – 00:06:46.260] Contohnya kita buat lah [00:06:46.260 – 00:06:47.120] Okey kalau Puan [00:06:47.120 – 00:06:48.720] Nak bayar one time [00:06:48.720 – 00:06:49.140] RM500 [00:06:49.140 – 00:06:50.940] Tapi kalau puan nak bayar monthly [00:06:50.940 – 00:06:53.000] Itulah plan dipertingkat [00:06:53.000 – 00:06:54.180] Maksudnya nak bayar monthly [00:06:54.180 – 00:06:56.180] Tambah je RM5.50 [00:06:56.180 – 00:06:58.080] Oh mahal sikit tapi boleh bayar ansuran [00:06:58.080 – 00:06:59.380] Okey lah takpelah saya ambil ansuran [00:06:59.380 – 00:07:00.420] Boleh juga macam tu [00:07:00.420 – 00:07:01.940] Kita adjust dekat situ [00:07:01.940 – 00:07:04.320] So itulah cara nak naikkan harga [00:07:04.320 – 00:07:05.640] Maksudnya nak naikkan harga ni [00:07:05.640 – 00:07:08.140] Seni dia naikkan [00:07:09.420 – 00:07:10.060] Delivery [00:07:10.060 – 00:07:10.980] Service kita [00:07:10.980 – 00:07:12.740] Dan tambah harga [00:07:12.740 – 00:07:14.320] Tiga kali ganda daripada [00:07:14.320 – 00:07:16.040] Value yang kita tambah tu [00:07:16.040 – 00:07:17.940] Ataupun packaging [00:07:19.000 – 00:07:19.960] Ataupun customer [00:07:19.960 – 00:07:21.740] Tukar daripada customer kita random [00:07:21.740 – 00:07:23.180] Semua nampak macam artis-artis [00:07:23.180 – 00:07:23.980] Orang-orang yang buat hebat [00:07:23.980 – 00:07:24.320] Macam ni [00:07:24.320 – 00:07:24.540] Terima [00:07:24.540 – 00:07:26.420] Wah kau rasa kerja ni mahal [00:07:27.040 – 00:07:27.760] Terima je [00:07:27.760 – 00:07:28.320] Kan [00:07:28.320 – 00:07:29.960] So itulah dia guys [00:07:29.960 – 00:07:31.420] Ataupun anda boleh pilih [00:07:31.420 – 00:07:32.220] Salah satu daripada sini [00:07:32.220 – 00:07:34.040] Sebab benda ni dia macam [00:07:34.040 – 00:07:34.860] Bila kita baca [00:07:34.860 – 00:07:35.520] Kadang-kadang macam mana [00:07:35.520 – 00:07:36.440] Aku nak guna eh [00:07:36.440 – 00:07:37.880] Jadi saya simplifikan lah [00:07:37.880 – 00:07:39.240] Nak naikkan harga ni [00:07:39.240 – 00:07:40.220] Fokus kepada [00:07:40.740 – 00:07:42.060] Item dalam produk tu [00:07:42.060 – 00:07:43.500] Dulu kita buat nasi lemak [00:07:43.500 – 00:07:44.320] Telur dia separuh [00:07:44.320 – 00:07:45.240] Sekarang kita buat nasi lemak [00:07:45.240 – 00:07:45.780] Telur dia full [00:07:46.680 – 00:07:49.000] So, cost nak naikkan telur tu berapa pusen je [00:07:49.000 – 00:07:50.300] Tapi kita naikkan harga triple [00:07:50.300 – 00:07:51.600] Tiba-tiba margin naik [00:07:51.600 – 00:07:52.620] Itu cara nak naikkan harga [00:07:52.620 – 00:07:54.340] Jangan naikkan harga mengejut tanpa sebab [00:07:54.340 – 00:07:57.620] Oh, tak tahu lah sekarang ni gas dah mahal lah naik harga [00:07:57.620 – 00:07:58.760] Oh, main naik harga je [00:07:58.760 – 00:08:02.200] Sekarang ni kerajaan, kerajaan, kerajaan, kerajaan, kerajaan [00:08:02.200 – 00:08:04.100] Naik harga, tak boleh macam tu eh [00:08:04.100 – 00:08:07.060] Kita kena naikkan harga tu bersebab dan nampak kenapa [00:08:07.060 – 00:08:08.180] Okay, jumpa dalam video yang