Healthy Profit Ratio Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:05] Lepas dah faham pasal COGS, barulah kita boleh kira Healthy Profit Ratio. [semak: uncertain words] [00:00:05–00:00:08] Sebab ilmu COGS ni akan digunakan. [00:00:08–00:00:14] Dan saya nak memperkenalkan formula saya untuk hasilkan COGS. [00:00:14–00:00:18] 40-20-40. Maksudnya apa? [semak: number or amount] [00:00:19–00:00:27] 40% cost product, 20% cost operasi, 40% profit before tax. [semak: uncertain words, number or amount] [00:00:27–00:00:33] Maksudnya ini untung. PBT ni adalah profit before tax. Keuntungan sebelum bayar cukai. [semak: uncertain words] [00:00:33–00:00:41] Profit before tax. Sebab after tax dah tolak cukai 24%. Jadi kita ambil lah. [semak: number or amount] [00:00:41–00:00:50] Jadi kita nak 40% ni untuk COGS. 20% adalah untuk kos operasi, staff, office dan sebagainya. [semak: uncertain words, number or amount] [00:00:50–00:00:53] Lagi 40% untuk PBT. Ni lah lebih cantik. Nampak? [semak: uncertain words, number or amount] [00:00:53–00:00:56] Kenapa kita nak buat macam ni guys? Ada sebab dia. [00:00:56–00:01:00] Saya tak nak anda buat bisnes yang OPEX heavy. [00:01:01–00:01:03] Maksudnya, kita full-timekan semua orang. [00:01:03–00:01:05] Oh, saya ada packing tuan. [00:01:05–00:01:07] Eh, saya full-timekan packaging saya. [00:01:07–00:01:10] Packing tu tak orang yang bungkus pasal-bungkus pasal-ish. [00:01:10–00:01:12] Itu tak patutnya kita full-timekan. [00:01:12–00:01:14] Patutnya tu, kita kontrakkan. [00:01:14–00:01:17] So, kalau kita full-timekan, mungkin dia jatuh bawah OPEX. [00:01:17–00:01:20] Tapi kalau kita kontrakkan dia, kita jatuhkan dia bawah COGS. [00:01:21–00:01:22] Kita keluarkan kos tu. [00:01:22–00:01:24] Daripada jadi kos tetap bulanan, [00:01:24–00:01:27] Kalau tak ada job, makcik bedah yang buat packaging tu tak ada datang [semak: uncertain words] [00:01:27–00:01:29] Kalau banyak job, makcik bedah [semak: uncertain words] [00:01:29–00:01:31] Kena panggil makcik Rosnah [00:01:31–00:01:32] Dengan panggil pakcik Daud [00:01:32–00:01:33] Tiga-tiga orang buat [00:01:33–00:01:35] Lepas habis seolah Jumaat [00:01:35–00:01:37] Tiba makcik Rosnah pergi seolah Jumaat tak [00:01:38–00:01:40] Jadi yang ni lebih selamat lah [semak: uncertain words] [00:01:41–00:01:42] Sebab revenue [semak: uncertain words] [00:01:43–00:01:44] Ni kita nak bezakan [00:01:44–00:01:46] Revenue tolak dengan COGS dapat gross profit [00:01:47–00:01:48] Untung kasar [00:01:48–00:01:50] Maksudnya revenue ni apa? [00:01:50–00:01:53] Revenue ni adalah semua income yang masuk dalam company [semak: uncertain words] [00:01:53–00:01:53] Termasuklah sale [00:01:53–00:01:55] sebab company ada banyak income [00:01:55–00:01:56] kita ada dividend [semak: uncertain words] [00:01:56–00:01:57] kita ada investment [00:01:57–00:01:58] sana sini dan sebagainya [00:01:58–00:02:00] so sales [00:02:00–00:02:01] kalau company besar [00:02:01–00:02:01] kecil je [00:02:01–00:02:02] kalau company kecil [00:02:02–00:02:03] dia semua adalah sale [00:02:03–00:02:04] revenue dia adalah [00:02:04–00:02:05] keseluruhannya sale [00:02:05–00:02:06] so itu beza dia lah [00:02:06–00:02:07] jadi dalam bahasa corporate [00:02:07–00:02:08] dia panggil revenue [00:02:08–00:02:09] sebab ini adalah [00:02:09–00:02:10] semua duit masuk [00:02:10–00:02:11] tapi [00:02:11–00:02:12] kalau bahasa [00:02:12–00:02:13] kita bahasa kampung [00:02:13–00:02:14] kita panggil sale je lah [00:02:14–00:02:15] sebab kita tak ada revenue lain [00:02:15–00:02:16] kita tak ada pendapatan lain [00:02:16–00:02:17] daripada investment ke apa ke [00:02:17–00:02:19] tapi kita bahasakan corporate [00:02:19–00:02:21] bahasa sebenar accounting [00:02:21–00:02:22] revenue [00:02:22–00:02:23] tolak dengan cost product [00:02:23–00:02:24] Dapatlah untung kasar [00:02:24–00:02:25] Gross profit [semak: uncertain words] [00:02:25–00:02:26] Untung kasar [00:02:26–00:02:27] Tolak dengan kos operasi [00:02:27–00:02:28] Dapatlah [00:02:28–00:02:29] Operating profit [00:02:29–00:02:29] Maksudnya [00:02:29–00:02:31] Ini bahasa ni kelakar sikit [semak: uncertain words] [00:02:31–00:02:31] Waktu mula saya belajar [semak: uncertain words] [00:02:31–00:02:32] Macam [00:02:32–00:02:33] Eh asal operating profit eh [semak: uncertain words] [00:02:33–00:02:34] Rupanya [00:02:34–00:02:36] Kita ada kos operasi [00:02:36–00:02:37] Kita ada operation [00:02:37–00:02:39] Apakah keuntungan yang terhasil [semak: uncertain words] [00:02:39–00:02:41] Daripada operasi kita [00:02:41–00:02:42] Sebab keuntungan dia banyak [semak: uncertain words] [00:02:42–00:02:43] Ada keuntungan yang datang [00:02:43–00:02:44] Daripada investment [00:02:44–00:02:45] So [00:02:45–00:02:46] Investing [00:02:46–00:02:47] Investment profit [00:02:47–00:02:47] Contohnya [00:02:47–00:02:48] Ada pula datang daripada [00:02:48–00:02:49] Dividend profit [00:02:50–00:02:51] Contohnya [00:02:51–00:02:52] Interest profit [00:02:52–00:02:54] So yang ni adalah operating profit [semak: uncertain words] [00:02:55–00:02:56] Profit yang datang daripada [00:02:56–00:02:58] Operation yang kita buat deliver service [semak: uncertain words] [00:02:58–00:02:59] Pada customer [00:03:00–00:03:02] Jadi operating profit ni ataupun orang kata [semak: uncertain words] [00:03:02–00:03:04] Untung lah, ni dah untung, kita tak tolak lagi [semak: uncertain words] [00:03:04–00:03:06] Dengan benda-benda lain, katalah [00:03:06–00:03:08] Operating profit campur dengan untung [00:03:08–00:03:10] Tempat lain, dividend ke apa ke [00:03:10–00:03:13] Kita punya dapat investment sana sini [semak: uncertain words] [00:03:13–00:03:14] Ke apa ke, tolak pula dengan [semak: uncertain words] [00:03:14–00:03:16] Kita punya loan, tolak dengan loan-loan kita [00:03:16–00:03:18] Dengan bank, tu nama dia finance cost, finance cost ni [semak: uncertain words] [00:03:18–00:03:20] Adalah cost untuk mendapatkan kewangan [00:03:20–00:03:23] Kita buat loan ke director loan, bank loan ke apa ke [semak: uncertain words] [00:03:23–00:03:25] Dapatlah pula PBT [00:03:25–00:03:28] Maksudnya semua duit masuk tolak dengan pembayaran loan [00:03:28–00:03:30] Itu adalah profit before tax [00:03:30–00:03:36] Profit before tax pula tolak dengan income tax company dalam 24% maximum [semak: uncertain words, number or amount] [00:03:36–00:03:37] 24% ni maximum lah [semak: number or amount] [00:03:37–00:03:41] Ada yang 17, 14 dan sebagainya [semak: uncertain words, number or amount] [00:03:41–00:03:44] 24% so dapatlah PBT [semak: number or amount] [00:03:44–00:03:45] Ni kalau maximum lah [semak: uncertain words] [00:03:45–00:03:46] So faham tak? [00:03:47–00:03:48] Harap-harap faham eh [00:03:48–00:03:49] Jadi [00:03:51–00:03:52] Kita kat sini juga nak tahu [semak: uncertain words] [00:03:53–00:03:55] Kita markup dengan margin ni [semak: uncertain words] [00:03:55–00:03:55] Dua benda berbeza [00:03:55–00:03:57] Saya terbuat kesilapan bodoh [semak: uncertain words] [00:03:57–00:03:57] Saya [00:03:58–00:03:59] Buat markup [00:03:59–00:04:01] Saya ingat saya nak untung 40% [semak: number or amount] [00:04:01–00:04:02] Saya pun markup 40% [semak: number or amount] [00:04:02–00:04:02] Salah [00:04:02–00:04:04] Bila saya markup 40% [semak: number or amount] [00:04:04–00:04:05] Itu bukannya margin untung [00:04:05–00:04:07] Contohnya macam ni [00:04:09–00:04:09] Saya macam mana? [00:04:09–00:04:10] Saya nak beritahu [00:04:10–00:04:11] Benda ni penting ni [00:04:12–00:04:13] Teknikal sangat lah pula [semak: uncertain words] [00:04:13–00:04:14] Slide saya ni [semak: uncertain words] [00:04:14–00:04:15] Contohnya [00:04:15–00:04:16] Saya jual nasi lemak [00:04:17–00:04:18] Nasi lemak saya [00:04:18–00:04:20] kos dia RM2. COJS dia RM2. [semak: uncertain words, number or amount] [00:04:21–00:04:22] Saya nak untung [00:04:22–00:04:24] 40%. So apa yang kita buat, [semak: uncertain words, number or amount] [00:04:24–00:04:26] kita akan buat RM2 nasi lemak [semak: number or amount] [00:04:26–00:04:28] kita ni, katalah saya nak untung 50% [semak: uncertain words, number or amount] [00:04:28–00:04:30] lah. Saya nak untung half daripada tu. [00:04:30–00:04:31] Saya buat RM2 [semak: number or amount] [00:04:32–00:04:34] campur dengan 50%. [semak: number or amount] [00:04:34–00:04:36] Betul tak? Saya tambah je 50% daripada sini. [semak: number or amount] [00:04:37–00:04:38] 5% [semak: uncertain words, number or amount] [00:04:38–00:04:40] saya dapat lah RM3. Oh, saya jual RM3 lah. [semak: uncertain words, number or amount] [00:04:41–00:04:42] Kenapa jual RM3? [semak: number or amount] [00:04:43–00:04:44] Sebab [00:04:44–00:04:45] nasi lemak saya kan harga RM2. [semak: number or amount] [00:04:46–00:04:48] Saya nak untung 50%. [semak: number or amount] [00:04:48–00:04:49] So saya jual lah 3 ringgit [semak: uncertain words, number or amount] [00:04:49–00:04:50] Sebenarnya salah [00:04:50–00:04:51] Sebenarnya kita tak untung pun 50% [semak: number or amount] [00:04:51–00:04:54] Kita sebenarnya bukan untung 50% [semak: number or amount] [00:04:54–00:04:54] Lepas tu kita udah cerita [semak: uncertain words] [00:04:54–00:04:55] Eh nasi lemak kau macam mana [00:04:55–00:04:58] Oh aku punya profit Alhamdulillah 50% [semak: uncertain words, number or amount] [00:04:58–00:04:58] Eh kenapa [00:04:58–00:05:00] Sebab aku markup nasi lemak aku 50% [semak: number or amount] [00:05:00–00:05:01] Salah [00:05:01–00:05:02] Sebenarnya kalau kita kira balik [00:05:02–00:05:04] 1 ringgit yang kita markup tu [semak: uncertain words, number or amount] [00:05:04–00:05:06] Bahagi dengan 3 ringgit harga [semak: number or amount] [00:05:06–00:05:09] Sebenarnya kita hanya untung 33% sahaja [semak: number or amount] [00:05:09–00:05:11] Darat dengan 100% [semak: uncertain words, number or amount] [00:05:11–00:05:11] Faham tak [00:05:11–00:05:13] Kita duk kira sale [semak: uncertain words] [00:05:13–00:05:15] Sale kita 10 ribu [semak: number or amount] [00:05:15–00:05:17] Kita anggap 5 ribu tu untung [semak: number or amount] [00:05:17–00:05:17] Rupanya bukan [00:05:17–00:05:19] RM5,000 bukan untung [semak: number or amount] [00:05:19–00:05:21] Untung sebenarnya hanyalah RM3,300 [semak: uncertain words, number or amount] [00:05:22–00:05:23] RM33 [semak: number or amount] [00:05:23–00:05:25] Sebab kita punya [00:05:25–00:05:26] Majin sebenarnya hanyalah RM33 [semak: number or amount] [00:05:27–00:05:28] Sebab tu [00:05:28–00:05:30] Kalau nak ikut formula yang betul [00:05:30–00:05:31] Katalah kita nak untung 50% [semak: number or amount] [00:05:31–00:05:32] Kita kena buat macam ni [00:05:32–00:05:33] Ini formula yang saya ajar [semak: uncertain words] [00:05:33–00:05:34] Di belakang saya tulis [semak: uncertain words] [00:05:34–00:05:35] Harga jual [00:05:35–00:05:36] Kita nak [00:05:36–00:05:37] Harga jual pula [00:05:37–00:05:38] Harga modal RM2 [semak: number or amount] [00:05:38–00:05:40] Saya nak markup 50% [semak: number or amount] [00:05:40–00:05:42] So saya kena bahagikan [00:05:44–00:05:45] Bahagikan dengan [00:05:47–00:05:48] Sekejap 50% [semak: uncertain words, number or amount] [00:05:50–00:05:51] Bahagikan dengan 50% [semak: uncertain words, number or amount] [00:05:51–00:05:52] Ni baru betul [semak: uncertain words] [00:05:53–00:05:55] Bukan tambah 50% [semak: number or amount] [00:05:55–00:05:56] Kena bahagi dengan 50% [semak: number or amount] [00:05:56–00:05:57] So saya kena jual harga RM4 [semak: uncertain words, number or amount] [00:05:58–00:05:59] Faham tak? [00:06:01–00:06:02] Tak faham ke? [00:06:05–00:06:07] Nasib lemak mungkin kita tak nampak [00:06:07–00:06:08] Eh takkanlah boleh buat silap [semak: uncertain words] [00:06:08–00:06:09] Yes [semak: uncertain words] [00:06:09–00:06:10] Nasib lemak tak perasan guys [00:06:10–00:06:12] Bila kita dah jual harga paket RM1,500 [semak: uncertain words, number or amount] [00:06:12–00:06:14] Eh aku jual RM1,500 [semak: number or amount] [00:06:14–00:06:15] Aku nak markup 50% lah [semak: uncertain words, number or amount] [00:06:15–00:06:17] So kita pun markup lah [00:06:17–00:06:18] Contohnya RM1,500 [semak: number or amount] [00:06:18–00:06:20] Kita jual markup 50% [semak: uncertain words, number or amount] [00:06:20–00:06:21] Kita tambah 50% [semak: number or amount] [00:06:21–00:06:22] Kita pun jual harga [00:06:22–00:06:23] RM2,200 [semak: number or amount] [00:06:23–00:06:25] Yeay aku untung 50% [semak: uncertain words, number or amount] [00:06:25–00:06:26] Salah [00:06:26–00:06:27] Kita tak untung 50% [semak: number or amount] [00:06:27–00:06:29] Sebab kita markup 50% [semak: number or amount] [00:06:29–00:06:31] Tapi belum tentu kita untung 50% [semak: number or amount] [00:06:31–00:06:32] Kita untung tak sebanyak tu [00:06:32–00:06:34] Sebab markup bukannya margin [00:06:34–00:06:37] Kalau nak tahu markup yang sebenar [00:06:37–00:06:37] Margin yang sebenar [00:06:37–00:06:38] Kita kena buat macam ni [00:06:38–00:06:39] RM1,500 [semak: number or amount] [00:06:40–00:06:43] Kena bahagi dengan 50% [semak: number or amount] [00:06:43–00:06:44] Inilah cara nak markup yang betul [00:06:44–00:06:46] Bahagi yang 50% [semak: uncertain words, number or amount] [00:06:46–00:06:48] Kita kena jual harga RM3,000 [semak: number or amount] [00:06:48–00:06:50] Itulah harga jual kita [00:06:50–00:06:50] Faham tak? [00:06:51–00:06:53] Benda-benda ni nampak macam senang je [00:06:53–00:06:55] Tapi bila kita dah main dengan nombor yang pelik-pelik [00:06:55–00:06:55] Contohnya [00:06:56–00:06:57] RM29,000 [semak: uncertain words, number or amount] [00:06:58–00:06:59] RM23,000 [semak: number or amount] [00:06:59–00:07:00] RM45 [semak: number or amount] [00:07:01–00:07:02] RM2,000, RM45 [semak: uncertain words, number or amount] [00:07:02–00:07:03] Okay, kita nak makan 50% lah [semak: uncertain words, number or amount] [00:07:03–00:07:04] Tambah 50% [semak: number or amount] [00:07:04–00:07:05] Oh, salah [00:07:06–00:07:08] Tambah lah 50% [semak: uncertain words, number or amount] [00:07:08–00:07:08] Salah, salah, salah [00:07:08–00:07:10] So, bila kita tolak balik dengan kita punya [semak: uncertain words] [00:07:11–00:07:11] Bahagi [00:07:11–00:07:13] Tolak balik dengan kita punya cost [semak: uncertain words] [00:07:13–00:07:13] 2 [semak: number or amount] [00:07:15–00:07:16] 3, 4, 5 tadi [semak: number or amount] [00:07:16–00:07:17] Kan? [00:07:18–00:07:20] Eh, macam itulah. Faham tak? [semak: uncertain words] [00:07:20–00:07:22] Aduh. Faham tak? Faham. Tak faham. [00:07:23–00:07:26] Senang cerita, jangan tambah 50%. [semak: number or amount] [00:07:26–00:07:28] 100, saya nak markup 30%, tuan. [semak: number or amount] [00:07:29–00:07:32] Jaranglah orang markup 30%, orang biasa markup 50%. [semak: number or amount] [00:07:32–00:07:34] Jangan tambah 50%. Itu salah. [semak: number or amount] [00:07:35–00:07:37] Bukan jual harga RM150. [semak: number or amount] [00:07:38–00:07:39] Kita kena bahagi 50%. [semak: number or amount] [00:07:39–00:07:44] So, RM100 produk kesihatan kita bahagi dengan 50%. [semak: number or amount] [00:07:44–00:07:46] Kita patutnya jual harga RM200 [semak: uncertain words, number or amount] [00:07:46–00:07:48] Itu baru betul [semak: uncertain words] [00:07:48–00:07:50] Baru betul kita tengok [00:07:50–00:07:51] Oh modal kita RM100 [semak: uncertain words, number or amount] [00:07:51–00:07:52] Jual harga RM200 [semak: number or amount] [00:07:52–00:07:54] Barulah betul 50-50 [semak: uncertain words, number or amount] [00:07:54–00:07:55] Benda ni nampak kelakar [00:07:55–00:07:57] Tapi kita akan tak sengaja terbuat silap [00:07:57–00:07:59] Bila kita dah pening-pening kepala nanti [00:07:59–00:08:00] Dengan kos produk [semak: uncertain words] [00:08:00–00:08:02] Eh kita tertambah [semak: uncertain words] [00:08:02–00:08:03] Dia kena bahagi [00:08:03–00:08:05] Itulah tak faham [semak: uncertain words] [00:08:05–00:08:05] Boleh tengok kat sini [semak: uncertain words] [00:08:07–00:08:08] So next pula [semak: uncertain words] [00:08:08–00:08:09] PNL [00:08:09–00:08:11] Katalah kita punya sale RM100,000 [semak: number or amount] [00:08:11–00:08:13] Revenue kita adalah RM100,000 [semak: number or amount] [00:08:13–00:08:16] sale, ok kita tolak dengan 40% [semak: uncertain words, number or amount] [00:08:16–00:08:18] 40 ribu, dalam bahasa accounting [semak: number or amount] [00:08:18–00:08:20] dia akan buat bracket, bracket ni maksudnya [00:08:20–00:08:22] tolak, bracket tu maksudnya tolak [00:08:22–00:08:23] tapi saya maintain balik bracket lah [00:08:23–00:08:26] kalau kita beli panel report, auditor report, dia akan buat [00:08:26–00:08:27] bracket-bracket, maksudnya tolak [00:08:27–00:08:30] so 100 ribu tolak 40 ribu, 40% [semak: number or amount] [00:08:30–00:08:31] ini adalah kena COGS [00:08:31–00:08:34] untung kasar kita, 60 ribu [semak: number or amount] [00:08:34–00:08:36] apakah maksud formula 40 [semak: number or amount] [00:08:36–00:08:37] 20 40, inilah contohnya [semak: uncertain words, number or amount] [00:08:37–00:08:39] katakanlah sale 100 ribu [semak: number or amount] [00:08:39–00:08:41] revenue 100 ribu [semak: number or amount] [00:08:41–00:08:45] Kita nak COGS kita kalau boleh kurang daripada 40%. [semak: number or amount] [00:08:45–00:08:46] Macam itulah. [00:08:46–00:08:48] Ambil 40% lah maksimum. [semak: uncertain words, number or amount] [00:08:48–00:08:50] Maksudnya cuba push ads masuk bawah COGS. [semak: uncertain words] [00:08:51–00:08:52] Cost ni kita kontrakkan dia. [semak: uncertain words] [00:08:52–00:08:54] Operation ni kita tak nak besar sangat. [semak: uncertain words] [00:08:54–00:08:55] Kontrak, kontrak, kontrakkan dia. [00:08:56–00:08:58] Adalah untung RM60,000. [semak: number or amount] [00:08:58–00:09:03] So, team in-house kita, kita punya team sale, kita punya team ni, [00:09:03–00:09:05] kita maintain dalam 20%. [semak: number or amount] [00:09:05–00:09:06] Macam itulah. [00:09:06–00:09:07] Maksudnya kecil. [00:09:07–00:09:08] So, RM20,000 je. [semak: number or amount] [00:09:09–00:09:10] RM20,000 je kita nak bayar. [semak: number or amount] [00:09:10–00:09:12] Katalah kita ambil gaji kita sendiri [00:09:12–00:09:13] Tak banyak [semak: uncertain words] [00:09:13–00:09:14] Kita ambil gaji kita sendiri [00:09:14–00:09:14] Dalam kita [00:09:15–00:09:16] 6,000 [semak: number or amount] [00:09:16–00:09:17] Kan [00:09:17–00:09:18] Lepas tu kita ada staff [00:09:18–00:09:18] 3, 4 orang [semak: number or amount] [00:09:18–00:09:19] Cukup lah [00:09:20–00:09:22] So company ada untung yang besar [semak: uncertain words] [00:09:22–00:09:24] Kita untung 40,000 [semak: number or amount] [00:09:24–00:09:24] Contohnya [00:09:24–00:09:27] So ini yang bagi saya profit [semak: uncertain words] [00:09:27–00:09:29] Katalah kita semua tak nak ambil gaji [semak: uncertain words] [00:09:29–00:09:29] Takpelah tak payah ambil gaji [semak: uncertain words] [00:09:29–00:09:30] Kita ambil dividend je [00:09:30–00:09:31] Ambil 3 bulan sekali [semak: number or amount] [00:09:31–00:09:32] Lagi cantik [00:09:32–00:09:33] Kita letak semua kat sini [00:09:33–00:09:34] Gaji staff je [00:09:34–00:09:35] Gaji kita ambil sebagai dividend [00:09:35–00:09:36] 3 bulan sekali [semak: number or amount] [00:09:36–00:09:37] Kita puasalah 3 bulan kejap [semak: number or amount] [00:09:37–00:09:39] Lepas tu quarterly ambil dividend [00:09:39–00:09:39] Dividend [00:09:39–00:09:40] Dividend [00:09:40–00:09:41] lepas dah alirkan profit [00:09:41–00:09:42] itu boleh check dalam [semak: uncertain words] [00:09:43–00:09:43] modul [00:09:43–00:09:45] gaji bisnis mana saya dah ajar [semak: uncertain words] [00:09:45–00:09:46] cara nak ambil dividend [semak: uncertain words] [00:09:47–00:09:49] jadi kenapa kita nak buat benda ni [00:09:49–00:09:50] ok contoh [00:09:52–00:09:54] katakanlah sale kita turun [00:09:55–00:09:56] daripada RM100,000 [semak: number or amount] [00:09:56–00:09:57] drop jadi RM50,000 [semak: number or amount] [00:09:57–00:09:58] apa yang berlaku tengok [00:09:58–00:10:01] kita masih ada untung [00:10:01–00:10:02] sebab apa [00:10:02–00:10:04] kita punya opac tak besar [semak: uncertain words] [00:10:04–00:10:06] kita tak menanggung kerugian [00:10:07–00:10:09] kita punya COGS 40% [semak: number or amount] [00:10:09–00:10:10] Sebab kita dah kontrak kan [semak: uncertain words] [00:10:10–00:10:11] Kita punya team-team ni [semak: uncertain words] [00:10:11–00:10:12] Jadi kalau sale drop [00:10:12–00:10:13] Kita pun tak payah nak bayar [00:10:13–00:10:14] Kontrak worker banyak sangat [semak: uncertain words] [00:10:14–00:10:15] Sebab demand tak banyak [00:10:15–00:10:16] Kita bayar [00:10:16–00:10:17] Apa yang kita perlukan je [semak: uncertain words] [00:10:18–00:10:19] Kos operasi kecil [semak: uncertain words] [00:10:19–00:10:20] Jadi kita setiap ada untung [00:10:20–00:10:21] Duk RM10,000 [semak: uncertain words, number or amount] [00:10:22–00:10:23] Haa ni dia [semak: uncertain words] [00:10:23–00:10:24] Beza pula dengan company [00:10:24–00:10:25] Bayangkan eh [00:10:25–00:10:25] Kalau ada satu company [00:10:25–00:10:26] Kat sini terbalik [semak: uncertain words] [00:10:26–00:10:28] Kat sini RM20,000 [semak: number or amount] [00:10:28–00:10:29] Kat sini RM40,000 [semak: number or amount] [00:10:29–00:10:30] Contoh saya terbalikkan eh [semak: uncertain words] [00:10:31–00:10:32] Saya adjust dia [semak: uncertain words] [00:10:32–00:10:33] Tengok [00:10:33–00:10:34] Ni satu company yang seterusnya pula [semak: uncertain words] [00:10:35–00:10:35] Sale [00:10:36–00:10:37] RM50,000 [semak: number or amount] [00:10:38–00:10:39] COGS RM20,000 [semak: number or amount] [00:10:39–00:10:43] So, baki tinggal RM30,000 [semak: number or amount] [00:10:43–00:10:45] Tolak dengan OPEX RM10,000 [semak: uncertain words, number or amount] [00:10:45–00:10:46] RM40,000, amik kau [semak: uncertain words, number or amount] [00:10:46–00:10:47] Negatif RM10,000 [semak: number or amount] [00:10:47–00:10:49] Kat sini, negatif RM10,000 [semak: uncertain words, number or amount] [00:10:50–00:10:51] So, margin dia adalah [00:10:51–00:10:52] Negatif RM10,000 [semak: number or amount] [00:10:52–00:10:53] Kenapa benda ni berlaku? [00:10:54–00:10:56] Sebab fixed cost dia, OPEX dia [semak: uncertain words] [00:10:56–00:10:58] Yang tetap nak kena tanggung setiap bulan besar [00:10:58–00:11:01] Sebab tu, kalau nak design company yang healthy [00:11:01–00:11:03] Jangan ada team full time yang ramai sangat [00:11:03–00:11:05] Lagi-lagi company service [00:11:05–00:11:07] Kan BBS ni kan service [00:11:07–00:11:12] Sebab tu over hiring adalah antara pembunuh business service [semak: uncertain words] [00:11:13–00:11:16] Kalau saya dapat buat OPEC saya lagi kurang, lagi bagus lah tuan [semak: uncertain words] [00:11:16–00:11:18] Lagi bagus, 10% lagi bagus [semak: uncertain words, number or amount] [00:11:18–00:11:19] COGS berapa? [00:11:20–00:11:22] Oh COGS saya 50% tuan [semak: number or amount] [00:11:22–00:11:23] Okey, macam besar [semak: uncertain words] [00:11:23–00:11:25] Tapi OPEC saya 10% [semak: number or amount] [00:11:27–00:11:28] PBT saya berapa? [00:11:28–00:11:29] PBT saya 50% [semak: number or amount] [00:11:29–00:11:32] So 40, eh sorry [semak: uncertain words, number or amount] [00:11:32–00:11:35] 50, 10, 40 contohnya lah kat sini kan [semak: number or amount] [00:11:35–00:11:36] Pun boleh juga, okey je [00:11:37–00:11:38] Cuma ada satu pula [00:11:38–00:11:39] Cons [semak: uncertain words] [00:11:39–00:11:40] Kalau kita terlampau takso [semak: uncertain words] [00:11:40–00:11:41] Macam ni [semak: uncertain words] [00:11:42–00:11:43] Takut-takut [00:11:43–00:11:44] Bila semua contract [semak: uncertain words] [00:11:44–00:11:46] Kita tak ada control [00:11:47–00:11:49] Contract equal no control [00:11:49–00:11:50] So kena hati-hati kat situ [00:11:50–00:11:52] Kita nak juga secure [00:11:52–00:11:54] So ada part-part yang critical [semak: uncertain words] [00:11:54–00:11:55] Kita full-timekan dia [00:11:55–00:11:59] Part-part yang kita rasa kita boleh jimat [00:11:59–00:12:00] Sebab kita tahu benda ni [00:12:00–00:12:01] Tak boleh nak control [00:12:01–00:12:02] Better tak payah control pun [semak: uncertain words] [00:12:02–00:12:02] Macam live host [semak: uncertain words] [00:12:02–00:12:03] Kuda liar [00:12:03–00:12:05] Kita full-timekan dia lagi merapu [00:12:05–00:12:07] Lagilah macam-macam demand tinggi [00:12:07–00:12:08] Dah contract kan je lah [semak: uncertain words] [00:12:08–00:12:08] Dia orang ni [semak: uncertain words] [00:12:08–00:12:09] Poyor je lebih kan [semak: uncertain words] [00:12:09–00:12:11] Dah contract kan je semua life force [semak: uncertain words] [00:12:11–00:12:11] Settle [00:12:11–00:12:13] Tak adalah kita bayar gaji bodoh [00:12:13–00:12:14] 4,000, 5,000 [semak: uncertain words, number or amount] [00:12:14–00:12:15] Sale tak ke mana pun [semak: uncertain words] [00:12:15–00:12:17] So dalam case tu [semak: uncertain words] [00:12:17–00:12:19] Better di contract kan [00:12:19–00:12:20] Jadi keluar kat COGS [00:12:20–00:12:21] Faham tak [00:12:21–00:12:22] So bagi saya ini adalah [00:12:22–00:12:23] Satu formula simple [00:12:23–00:12:25] Kalau boleh kita nak PBT [semak: uncertain words] [00:12:25–00:12:27] Profit before tax 40% [semak: number or amount] [00:12:27–00:12:28] Paling sikit pun eh [00:12:28–00:12:29] Untuk company service [semak: uncertain words] [00:12:29–00:12:30] Saya cadangkan [semak: uncertain words] [00:12:30–00:12:31] Jangan go below 30% [semak: number or amount] [00:12:32–00:12:33] Sebab dia macam ni guys [00:12:33–00:12:35] Company ni kecil kenuntung [00:12:35–00:12:36] Sebab besar dia jarang untung [00:12:36–00:12:38] Daripada kecil kita dah design dia untuk untung [00:12:38–00:12:40] Kita anggap oh tak apalah kecil-kecil tak untung [00:12:40–00:12:41] Besar-besar [00:12:41–00:12:42] Nanti orang kata apa [00:12:42–00:12:44] Small-small don't want to die [00:12:44–00:12:45] Big-big make trouble [00:12:46–00:12:47] Company ni daripada kecil [00:12:47–00:12:49] Engine dia dah kena Ferrari dah [semak: uncertain words] [00:12:50–00:12:52] Ini kecil-kecil [00:12:52–00:12:54] Baru staff 3-4 orang terus rugi [semak: number or amount] [00:12:54–00:12:55] Kenapa? Overhiring [00:12:56–00:12:57] Semua benda nak full-time kan [semak: uncertain words] [00:12:57–00:12:57] Semua benda dah ni [semak: uncertain words] [00:12:57–00:12:59] Contractkan je, outsourcekan je dulu [00:12:59–00:13:01] Operation tu outsource je kat kilang [00:13:01–00:13:02] Cari kilang perabot outsource kan [semak: uncertain words] [00:13:02–00:13:03] Kita buat custom furniture [00:13:03–00:13:04] Tapi kita ada partner [00:13:04–00:13:05] Kita gunakan [00:13:05–00:13:06] Kita punya partner [semak: uncertain words] [00:13:06–00:13:08] Kita jadi reseller je dulu [00:13:08–00:13:09] Kita jadi advertising agency [00:13:09–00:13:10] Untuk pass control [semak: uncertain words] [00:13:10–00:13:11] Pun kita dah boleh buat pass control [semak: uncertain words] [00:13:11–00:13:12] Sub-sub job dulu tak apa [00:13:12–00:13:13] Slowly [00:13:13–00:13:15] Maksudnya kita fokus pada king [semak: uncertain words] [00:13:15–00:13:16] King dia apa? [00:13:16–00:13:17] Customer is king [00:13:17–00:13:19] Okay kena tahu [00:13:19–00:13:20] Inilah reason kenapa [00:13:20–00:13:21] Saya tekankan kat sini [semak: uncertain words] [00:13:21–00:13:23] Please design healthy profit margin [00:13:23–00:13:24] Paling bodoh eh [00:13:24–00:13:25] Untuk PBT ni [00:13:25–00:13:26] Untuk kamu di service eh [semak: uncertain words] [00:13:26–00:13:28] Kalau 25% [semak: number or amount] [00:13:28–00:13:28] Itu paling [00:13:29–00:13:30] Paling busuk lah [00:13:30–00:13:32] Kalau tak dapat 25% [semak: number or amount] [00:13:32–00:13:32] Buat service ni [semak: uncertain words] [00:13:32–00:13:33] Gagal lah bagi saya [00:13:33–00:13:34] Gagal [00:13:34–00:13:36] kena pastikan sebab tu saya boleh cabar [00:13:36–00:13:37] diri, design for win [00:13:38–00:13:40] 40%, come on, lepas tu kita ambil [semak: number or amount] [00:13:40–00:13:42] dividend, settle, ok, jumpa dalam [semak: uncertain words] [00:13:42–00:13:43] video yang seterusnya