Price Is Subjective Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:21] Ramai yang tak berani nak letak harga mahal. Dan pada tu kelakar sebenarnya. Sebab harga tak pernah mahal. Rupanya value je yang kurang. Harga ni, dia subjektif. Seribu pun boleh rasa mahal. Seribu pun boleh rasa murah. Harga adalah subjek. Contohnya, kita tengok kat sini. [semak: uncertain words] [00:00:21–00:00:26] Jadi, mahal atau murah adalah based on customer perceived value. [semak: uncertain words] [00:00:26–00:00:28] Harga sama, value berbeza. [00:00:28–00:00:31] Ni lah, perceived value, budget customer dan sebagainya. [semak: uncertain words] [00:00:31–00:00:31] Jom kita tengok. [00:00:32–00:00:34] Macam mana kita nak naikkan value? [00:00:34–00:00:36] Dia kena 10 kali ganda tau. [semak: number or amount] [00:00:36–00:00:37] Ada tak kat sini? [00:00:37–00:00:38] 10 kali ganda, betul? [semak: number or amount] [00:00:39–00:00:39] Macam ni. [00:00:39–00:00:43] Harga ni, kalau nak nampak murah, value kena 10 kali ganda. [semak: number or amount] [00:00:43–00:00:45] Contohnya, harga RM100. [semak: number or amount] [00:00:46–00:00:48] Value pun nilai RM100 juga. [semak: number or amount] [00:00:48–00:00:50] Alamak, macam sama je. [00:00:50–00:00:51] So, rasa mahal [00:00:51–00:00:53] Kalau nak nampak harga murah [semak: uncertain words] [00:00:53–00:00:55] Uish, harga ni RM1,000 [semak: uncertain words, number or amount] [00:00:55–00:00:57] Uish, tapi value dia RM10,000 [semak: number or amount] [00:00:57–00:00:58] Eh, murah ya [00:00:58–00:01:00] Eh, untuk value RM10,000 ni [semak: uncertain words, number or amount] [00:01:00–00:01:01] Aku beli dengan harga RM1,000 [semak: number or amount] [00:01:01–00:01:02] Pada RM1,000 [semak: uncertain words, number or amount] [00:01:03–00:01:05] Uish, ni value dia [semak: uncertain words] [00:01:05–00:01:07] Uish, RM500,000 [semak: number or amount] [00:01:07–00:01:09] Aku dapat beli dengan harga RM150,000 je [semak: number or amount] [00:01:09–00:01:11] Maka RM150,000 pun rasa murah [semak: number or amount] [00:01:11–00:01:13] Sebab value dia tinggi [00:01:13–00:01:14] So, macam mana nak naikkan value? [00:01:15–00:01:15] Apa value? [00:01:16–00:01:17] Value, value, value [00:01:17–00:01:18] Haa, ni dia [00:01:18–00:01:21] 5 jenis value yang anda boleh naikkan [semak: uncertain words, number or amount] [00:01:21–00:01:24] Pertama sekali adalah value dari sudut masa [00:01:24–00:01:27] Bagi tahu macam mana produk atau servis kita [00:01:27–00:01:29] Boleh bantu dia jimat masa [00:01:30–00:01:32] Eh jimat masa lah, jimat duit [00:01:32–00:01:33] Pertama adalah duit [00:01:33–00:01:36] Bagi tahu macam mana kita boleh bantu dia naikkan duit [00:01:36–00:01:39] Ataupun kurangkan pembelanjaan duit [00:01:39–00:01:41] Naikkan income ataupun saving [00:01:42–00:01:43] Expenses [semak: uncertain words] [00:01:43–00:01:45] So kita beritahu kepada dia [semak: uncertain words] [00:01:45–00:01:47] Tuan, dengan produk ni, dengan servis ni [00:01:47–00:01:49] lepas tak risau dah. Tak adalah lepas ni nak kena [semak: uncertain words] [00:01:49–00:01:51] buat pembedahan lutut pula. Pakai je [00:01:51–00:01:52] benda ni. Saya bantu anak puan [00:01:52–00:01:55] untuk ni ni tak adalah kena masuk kelas pemulihan [semak: uncertain words] [00:01:55–00:01:57] pula nanti. Kelas pemulihan [00:01:57–00:01:59] itu risiko pula. Kita bagitahu [semak: uncertain words] [00:01:59–00:02:01] dia macam mana dengan produk atau servis kita boleh [00:02:01–00:02:03] kurangkan risiko. Kurangkan kerisauan, ketakutan [00:02:03–00:02:05] ataupun eliminate terus risiko [semak: uncertain words] [00:02:05–00:02:07] bagitahu dengan produk kita [00:02:07–00:02:08] macam mana boleh bantu dia jimat masa [00:02:09–00:02:11] ataupun tambah masa [00:02:11–00:02:13] oh dengan kita punya produk ni [semak: uncertain words] [00:02:13–00:02:15] jimat masa tuan. Seminggu [00:02:15–00:02:17] jimat sehari. Sebab tak payah nak risau [00:02:17–00:02:19] anak dah boleh ni, ni, ni, ni [semak: uncertain words] [00:02:20–00:02:21] biasa parent habiskan [semak: uncertain words] [00:02:21–00:02:23] masa 2-3 jam juga sehari tuan sebenarnya [semak: number or amount] [00:02:23–00:02:25] nak kena, so dengan [00:02:25–00:02:27] service kita ni, kita [00:02:27–00:02:28] quantity kan dia, quantify [semak: uncertain words] [00:02:29–00:02:31] sebab tu value ni kita kena [00:02:31–00:02:32] quantify kan dia [00:02:32–00:02:35] oh jimat 2 jam, nampak? saya tak ada kata jimat masa [semak: uncertain words, number or amount] [00:02:35–00:02:37] je, saya kena beritahu eh jimat masa [00:02:37–00:02:39] tuan 2 jam sehari juga, kenapa? [semak: uncertain words, number or amount] [00:02:39–00:02:41] kalau lepas ni dah ambil [00:02:42–00:02:43] driver bus kita [semak: uncertain words] [00:02:43–00:02:44] Pick up kat rumah [00:02:44–00:02:45] Tak payah nak hadap jam [00:02:45–00:02:47] So tuan jimat 2 jam sehari [semak: number or amount] [00:02:47–00:02:48] Yang paling best [00:02:48–00:02:49] Kita hantar depan rumah [00:02:49–00:02:50] Ni ni ni ni [semak: uncertain words] [00:02:50–00:02:51] Baik tau risiko pula [semak: uncertain words] [00:02:51–00:02:54] Kalau anak keluar lambat ke apa ke [semak: uncertain words] [00:02:54–00:02:56] Driver bus kita memang akan tunggu [00:02:56–00:02:57] Sebab kita ada 2 round [semak: number or amount] [00:02:57–00:02:59] Bus pertama pergi dulu [semak: uncertain words] [00:02:59–00:03:01] Bus kedua ni untuk studio yang balik lambat [semak: uncertain words] [00:03:01–00:03:02] Jadi kat situ tuan tak boleh risaulah [semak: uncertain words] [00:03:02–00:03:04] Risiko anak ada extra kelas ke apa ke [00:03:04–00:03:04] Nampak [00:03:04–00:03:05] Dan sudut duit [semak: uncertain words] [00:03:06–00:03:07] Duit pula [00:03:07–00:03:08] Kalau kita punya produk mahal [00:03:08–00:03:10] Baik tau dia macam mana kita boleh jimatkan duit dia [00:03:10–00:03:11] Kan [00:03:11–00:03:14] Oh kenapa kita punya produk ni mahal [semak: uncertain words] [00:03:14–00:03:15] Sebab kami ada dua round tuan [semak: uncertain words] [00:03:15–00:03:18] Kita memang fokus untuk [00:03:18–00:03:18] Ni ni ni ni [semak: uncertain words] [00:03:18–00:03:20] So walaupun memang harga kita [00:03:20–00:03:21] Actually harga yang [00:03:21–00:03:23] Agak tinggi berbanding yang lain [00:03:23–00:03:24] Tapi kita memang secure [00:03:24–00:03:25] Tuan tak risaulah [00:03:25–00:03:26] Company yang lain tu [semak: uncertain words] [00:03:26–00:03:28] So kita highlightkan service [semak: uncertain words] [00:03:28–00:03:30] And in fact kita kena bangga [semak: uncertain words] [00:03:30–00:03:31] Harga mahal [semak: uncertain words] [00:03:31–00:03:33] Bila harga mahal ni jangan malu [00:03:33–00:03:33] Kita kena bangga [00:03:33–00:03:35] Oh kita paling mahal sebenarnya [00:03:36–00:03:37] Sebab rupanya [00:03:37–00:03:39] Kenapa customer still repeat [00:03:39–00:03:42] Sebab kita memang tak ada apa-apa extra charge [00:03:42–00:03:44] Apa yang tuan tengok ni memang included everything dah [semak: uncertain words] [00:03:44–00:03:46] Banyak customer complaint kita [semak: uncertain words] [00:03:46–00:03:47] Kata yang murah tu ini kena add on [semak: uncertain words] [00:03:47–00:03:49] Lelah lah sama je [semak: uncertain words] [00:03:49–00:03:51] Lepas tu kena tip sana tip sini lah [00:03:52–00:03:52] Status [semak: uncertain words] [00:03:53–00:03:55] Buat macam mana brand kita boleh naikkan status dia [00:03:55–00:03:56] Dia rasa bangga [00:03:57–00:04:00] Yang ni pula kita kena associate dengan celebrity [00:04:00–00:04:01] Dengan brand-brand dia [semak: uncertain words] [00:04:01–00:04:03] Macam pernah masuk TV dia ada tau [semak: uncertain words] [00:04:03–00:04:04] Status ni ada vibe dia [00:04:04–00:04:07] Boleh belajar macam mana nak naikkan brand status [00:04:07–00:04:09] Identity, recognition masuk TV [semak: uncertain words] [00:04:09–00:04:11] Dia rasa macam, oh aku handle [semak: uncertain words] [00:04:11–00:04:13] Aku buat dengan company yang premium ni [00:04:13–00:04:16] Eh aku buat dengan syarikat interior design yang ni [semak: uncertain words] [00:04:16–00:04:18] Dia buat untuk artis-artis ni [00:04:18–00:04:20] Oh dia, oh ye ke? Dia buat untuk sitar design [semak: uncertain words] [00:04:20–00:04:21] Yes, idea yang sama lah ni [semak: uncertain words] [00:04:23–00:04:25] So, status ni dia rasa bangga dengan brand tersebut [00:04:25–00:04:26] Sampai dia cerita kat semua orang [00:04:27–00:04:29] Oh aku pakai BM, mahal, mahal [semak: uncertain words] [00:04:29–00:04:31] Tapi memang, memang quality lah [00:04:32–00:04:34] Padahal biasa je kan, tapi sebab dia bangga [00:04:34–00:04:36] Entertainment, ada juga brand yang bantu dia [00:04:37–00:04:38] Bagi rasa happy [00:04:39–00:04:40] Bagi dia rasa macam pengalaman [00:04:40–00:04:42] Contoh saya tengok SA-SA [semak: uncertain words] [00:04:42–00:04:43] Ada setengah SA [00:04:43–00:04:44] Dia berjoget [semak: uncertain words] [00:04:44–00:04:45] Jika aku pandang [00:04:45–00:04:47] Gereban bentang yang jauh [semak: uncertain words] [00:04:47–00:04:49] Apa dia bagi value dia? [semak: uncertain words] [00:04:49–00:04:49] Entertainment [00:04:49–00:04:51] So orang beli sebab entertainment [00:04:51–00:04:52] Which is [00:04:52–00:04:53] Bagus dan tak bagus [00:04:53–00:04:54] Tapi kalau saya [00:04:54–00:04:55] Saya lebih suka SA [00:04:55–00:04:56] Yang fokus kepada money [semak: uncertain words] [00:04:56–00:04:57] Time [00:04:57–00:04:59] Dia ada value dari sudut [00:04:59–00:04:59] Dia educate orang [00:04:59–00:05:01] Timing yang sesuai [00:05:01–00:05:02] Nak beli kereta [00:05:02–00:05:03] Lepas tu [00:05:03–00:05:05] Duit, gaji berapa [00:05:05–00:05:06] Macam mana nak apply loan [00:05:06–00:05:07] Lepas tu dia beritahu [00:05:07–00:05:09] Kereta ni mana yang sesuai [00:05:09–00:05:10] Jangan ambil kereta ni [00:05:10–00:05:10] Kalau anda pergi [00:05:10–00:05:12] Balik Kelantan lah [00:05:12–00:05:12] Setiap bulan [00:05:12–00:05:13] Setiap minggu [00:05:13–00:05:13] Dia [semak: uncertain words] [00:05:13–00:05:15] So dia fokus kepada [00:05:15–00:05:15] Tiga ni [semak: uncertain words] [00:05:15–00:05:16] Entertainment [semak: uncertain words] [00:05:16–00:05:16] Tapi still [00:05:16–00:05:17] Entertainment ni juga [semak: uncertain words] [00:05:17–00:05:18] Adalah satu value [semak: uncertain words] [00:05:18–00:05:19] Macam mana produk kita [00:05:19–00:05:20] Contoh dia beli satu service kita ni [semak: uncertain words] [00:05:20–00:05:22] Dia rasa happy [00:05:22–00:05:23] Leisure kan [00:05:23–00:05:24] Dia dapat rasa macam fun [00:05:24–00:05:24] So [00:05:24–00:05:25] Macam mana kita nak [00:05:25–00:05:26] Naikkan value [00:05:26–00:05:27] So that [00:05:27–00:05:28] Produk kita [00:05:28–00:05:29] Atau service kita ni [00:05:29–00:05:29] Rasa murah [00:05:29–00:05:31] Sebab value kita tinggi [00:05:31–00:05:32] Kita bagitahu dia [00:05:32–00:05:33] Jimat berapa jam [00:05:33–00:05:34] Eh duit ni tuan [00:05:34–00:05:35] Tak payah buat surgery [00:05:35–00:05:36] Jimat kalau tak [00:05:36–00:05:36] Kereta [00:05:36–00:05:37] Kalau gearbox rosak ni [semak: uncertain words] [00:05:37–00:05:38] Weesh [semak: uncertain words] [00:05:38–00:05:39] Ini mah 20 ribu ni nak kena tukar [semak: uncertain words, number or amount] [00:05:40–00:05:42] Kita baik tu berapa di jimat [semak: uncertain words] [00:05:42–00:05:42] 20 ribu [semak: number or amount] [00:05:42–00:05:43] Dan risiko dia [00:05:44–00:05:47] So kita boleh quantifikan dalam pitching kita [semak: uncertain words] [00:05:47–00:05:48] That's why benda ni sangat penting [00:05:48–00:05:49] Pastikan kita tengok [00:05:49–00:05:51] Macam mana service aku ni [semak: uncertain words] [00:05:51–00:05:52] Boleh naikkan value [00:05:53–00:05:54] Perceive value [00:05:54–00:05:55] Sebab tu dia panggil perceive [semak: uncertain words] [00:05:55–00:05:56] Nilai sangkaan [00:05:57–00:05:58] Harga seribu [00:05:58–00:05:59] Dia ada dua persepsi [00:05:59–00:06:02] Kalau value yang saya beritahu tadi tu [semak: uncertain words] [00:06:02–00:06:03] Kita tak berjaya buat [00:06:03–00:06:03] Oh mahal [semak: uncertain words] [00:06:03–00:06:05] Value dia murah je [00:06:05–00:06:06] Rendah je value dia [00:06:06–00:06:08] Weh berbaloi eh ni murah eh [semak: uncertain words] [00:06:08–00:06:09] Eh ok sangat lah macam tu [semak: uncertain words] [00:06:09–00:06:12] Sebab kita berjaya positionkan value kita tu [00:06:12–00:06:13] Sampai dia rasa murah [00:06:13–00:06:16] Padahal cost ke belakang tak banyak pun [00:06:16–00:06:17] So that's why [00:06:19–00:06:20] Kita kena tengok [00:06:21–00:06:22] Customer contoh eh [00:06:22–00:06:23] Service admin berjimatkan masa contohnya [semak: uncertain words] [00:06:24–00:06:26] 20 jam daratkan 100 [semak: uncertain words, number or amount] [00:06:26–00:06:26] 2000 [semak: uncertain words, number or amount] [00:06:28–00:06:28] Customer [00:06:30–00:06:31] Fee kita 1000 [semak: number or amount] [00:06:33–00:06:35] Tapi sebenarnya cost kita sebenarnya tak [00:06:36–00:06:36] Sampai pun [00:06:36–00:06:38] Banyak tu [00:06:38–00:06:39] Contoh macam ni [00:06:41–00:06:43] Anda yang kasih nilai masa produktifnya [semak: uncertain words] [00:06:43–00:06:44] Pada 100 sejam [semak: number or amount] [00:06:44–00:06:46] Fee service pada 1000 sejam [semak: uncertain words, number or amount] [00:06:47–00:06:49] So kita pun letak lah [00:06:50–00:06:51] Service admin [00:06:51–00:06:52] Ini service admin yang jumlah masa [semak: uncertain words] [00:06:52–00:06:53] Contohnya kita beritahu kat dia [00:06:53–00:06:55] Fee kita [00:06:56–00:06:57] 1000 ringgit je [semak: number or amount] [00:06:57–00:07:00] Tapi dia actually dapat penjimatan [00:07:00–00:07:02] Sebab kalau dia nak buat sendiri ni 2000 [semak: number or amount] [00:07:02–00:07:03] Kita beritahu lah [00:07:03–00:07:04] Oh tuan kalau tuan nak buat sendiri ni [semak: uncertain words] [00:07:05–00:07:07] Biasa kena 100 ringgit nak buat sendiri ni [semak: uncertain words, number or amount] [00:07:07–00:07:09] Sebab yelah tuan punya nilai masa kan [00:07:09–00:07:09] Biasanya mahal [00:07:09–00:07:11] Lepas tu tuan nak buat benda ni [00:07:11–00:07:12] Nak kena upah freelance apa semua ni [00:07:12–00:07:14] Kalau 20 jam nak kena buat sendiri [semak: number or amount] [00:07:14–00:07:15] Ataupun nak upah orang lain [00:07:15–00:07:16] Bawang 2,000 [semak: uncertain words, number or amount] [00:07:16–00:07:17] Tapi dengan saya 1,000 ringgit je tuan [semak: uncertain words, number or amount] [00:07:17–00:07:18] Include everything [00:07:18–00:07:19] Faham tak? [00:07:19–00:07:21] Lepas tu kita boleh quantifikan nilai tu [00:07:22–00:07:22] Jadi [00:07:23–00:07:24] Kita akan belajar dalam topik yang selanjutnya [00:07:25–00:07:26] Macam mana kita nak naikkan harga [00:07:26–00:07:28] Yang ni kita dah tahu dah [00:07:28–00:07:29] Harga tu subjektif [00:07:29–00:07:30] Harga based on value [00:07:30–00:07:32] Tapi kejap lagi saya akan ajar [00:07:32–00:07:32] Tak silap saya [00:07:32–00:07:34] tiga cara nak naikkan [00:07:34–00:07:36] harga. So that, kalau katalah kita [00:07:36–00:07:38] tersalah position, kita [00:07:38–00:07:40] boleh tukar. Dan dekat sini, saya perasan [00:07:40–00:07:42] bila saya buat kelas, ramai [00:07:42–00:07:44] orang bila saya tanya, cuba angkat [00:07:44–00:07:46] tangan, anda nak pilih [00:07:46–00:07:48] positioning apa? Siapa kat sini [00:07:48–00:07:50] nak positioning cheap? [00:07:50–00:07:52] Cheap? Cheap? Oh, saya boleh [semak: uncertain words] [00:07:52–00:07:54] kata dalam day one tu, kalau day one tu 200 orang [semak: number or amount] [00:07:55–00:07:56] 10 orang je. [semak: uncertain words, number or amount] [00:07:58–00:07:59] Itu pun malu. [00:08:00–00:08:01] Cheap. Affordable? [00:08:02–00:08:03] Affordable. Saya [00:08:03–00:08:05] affordable. Expensive. [00:08:05–00:08:06] Paling banyak affordable lah. [00:08:07–00:08:08] Expensive. Also expensive. [semak: uncertain words] [00:08:09–00:08:11] Tapi sebenarnya chip ni pun ada kelebihan. [00:08:11–00:08:13] Chip ni, rahsia dia adalah pada [00:08:13–00:08:15] alakat service. Ataupun [00:08:15–00:08:17] pada hidden charge. Bunyi [00:08:17–00:08:19] macam jahat tapi jangan risau. Saya akan murni dengan dia. [semak: uncertain words] [00:08:20–00:08:21] Kalau kita nak jual [00:08:21–00:08:23] chip. Sebenarnya chip ni ada kelebihan tau. Saya [00:08:23–00:08:25] sebenarnya lately dah suka jual chip. Instead of [00:08:25–00:08:27] jual expensive. Dulu saya suka [00:08:27–00:08:29] expensive. Lepas tu saya dah belajar ilmu jual murah [00:08:29–00:08:31] tapi still untung. Majin still healthy. [semak: uncertain words] [00:08:31–00:08:33] Cara dia kita mengalakatkan [00:08:33–00:08:34] service tu, kita [00:08:35–00:08:37] pukalkan service tu, so that customer pun [00:08:37–00:08:39] happy, bayar murah, kita pun happy, margin [00:08:39–00:08:40] kita tinggi, still healthy [00:08:40–00:08:42] so rahsia untuk cheap adalah [00:08:42–00:08:45] kita kena buat dia alakat [00:08:45–00:08:46] so that customer dapat test dulu [00:08:46–00:08:49] affordable ni mencabar sikit sebenarnya, sebab dia nak [00:08:49–00:08:50] quality dan dia nak [00:08:51–00:08:53] murah, so kadang-kadang [00:08:53–00:08:54] kita over quality sampai [00:08:55–00:08:57] margin hilang, sebab kita nak kena absorb [00:08:57–00:08:58] cost tu, so kalau saya [00:08:59–00:09:01] jangan letak terlampau affordable lah, kalau nak murah [00:09:01–00:09:02] murah terus, kalau nak mahal, mahal terus [00:09:02–00:09:04] Affordable ni bahaya sikit [semak: uncertain words] [00:09:04–00:09:05] Sebab dia macam pening kau [semak: uncertain words] [00:09:05–00:09:06] Kau ni nak quality ke [00:09:06–00:09:07] Kau nak affordable ke [semak: uncertain words] [00:09:07–00:09:08] Kau nak apa ke [semak: uncertain words] [00:09:08–00:09:08] Kau nak murah [00:09:08–00:09:10] Saya tak mahal tak murah [semak: uncertain words] [00:09:10–00:09:10] Tapi quality [00:09:10–00:09:11] Pening [semak: uncertain words] [00:09:12–00:09:12] Takpelah [00:09:12–00:09:13] Nanti dalam lesson selanjutnya [00:09:13–00:09:14] Saya akan explain [00:09:14–00:09:15] Kenapa benda tu tak bagus [00:09:15–00:09:17] Brand positioning tak jelas [00:09:17–00:09:18] Jumpa dalam video yang [semak: uncertain words]