Price Is Subjective Source: https://coachadib.com/module/6ac0406091312412ad203c08 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:21.740] Ramai yang tak berani nak letak harga mahal. Dan pada tu kelakar sebenarnya. Sebab harga tak pernah mahal. Rupanya value je yang kurang. Harga ni, dia subjektif. Seribu pun boleh rasa mahal. Seribu pun boleh rasa murah. Harga adalah subjek. Contohnya, kita tengok kat sini. [00:00:21.740 – 00:00:26.140] Jadi, mahal atau murah adalah based on customer perceived value. [00:00:26.640 – 00:00:28.460] Harga sama, value berbeza. [00:00:28.660 – 00:00:31.140] Ni lah, perceived value, budget customer dan sebagainya. [00:00:31.200 – 00:00:31.640] Jom kita tengok. [00:00:32.500 – 00:00:34.280] Macam mana kita nak naikkan value? [00:00:34.840 – 00:00:36.720] Dia kena 10 kali ganda tau. [00:00:36.840 – 00:00:37.400] Ada tak kat sini? [00:00:37.620 – 00:00:38.880] 10 kali ganda, betul? [00:00:39.020 – 00:00:39.280] Macam ni. [00:00:39.900 – 00:00:43.240] Harga ni, kalau nak nampak murah, value kena 10 kali ganda. [00:00:43.520 – 00:00:45.440] Contohnya, harga RM100. [00:00:46.580 – 00:00:48.540] Value pun nilai RM100 juga. [00:00:48.760 – 00:00:50.100] Alamak, macam sama je. [00:00:50.100 – 00:00:51.920] So, rasa mahal [00:00:51.920 – 00:00:53.780] Kalau nak nampak harga murah [00:00:53.780 – 00:00:55.260] Uish, harga ni RM1,000 [00:00:55.260 – 00:00:57.740] Uish, tapi value dia RM10,000 [00:00:57.740 – 00:00:58.460] Eh, murah ya [00:00:58.460 – 00:01:00.380] Eh, untuk value RM10,000 ni [00:01:00.380 – 00:01:01.640] Aku beli dengan harga RM1,000 [00:01:01.640 – 00:01:02.580] Pada RM1,000 [00:01:03.560 – 00:01:05.300] Uish, ni value dia [00:01:05.300 – 00:01:07.320] Uish, RM500,000 [00:01:07.320 – 00:01:09.060] Aku dapat beli dengan harga RM150,000 je [00:01:09.820 – 00:01:11.700] Maka RM150,000 pun rasa murah [00:01:11.700 – 00:01:13.000] Sebab value dia tinggi [00:01:13.000 – 00:01:14.760] So, macam mana nak naikkan value? [00:01:15.220 – 00:01:15.820] Apa value? [00:01:16.160 – 00:01:17.240] Value, value, value [00:01:17.900 – 00:01:18.720] Haa, ni dia [00:01:18.720 – 00:01:21.840] 5 jenis value yang anda boleh naikkan [00:01:21.840 – 00:01:24.240] Pertama sekali adalah value dari sudut masa [00:01:24.840 – 00:01:27.300] Bagi tahu macam mana produk atau servis kita [00:01:27.300 – 00:01:29.500] Boleh bantu dia jimat masa [00:01:30.460 – 00:01:32.320] Eh jimat masa lah, jimat duit [00:01:32.320 – 00:01:33.540] Pertama adalah duit [00:01:33.540 – 00:01:36.200] Bagi tahu macam mana kita boleh bantu dia naikkan duit [00:01:36.200 – 00:01:39.140] Ataupun kurangkan pembelanjaan duit [00:01:39.140 – 00:01:41.920] Naikkan income ataupun saving [00:01:42.740 – 00:01:43.340] Expenses [00:01:43.340 – 00:01:45.120] So kita beritahu kepada dia [00:01:45.120 – 00:01:47.340] Tuan, dengan produk ni, dengan servis ni [00:01:47.340 – 00:01:49.300] lepas tak risau dah. Tak adalah lepas ni nak kena [00:01:49.300 – 00:01:51.340] buat pembedahan lutut pula. Pakai je [00:01:51.340 – 00:01:52.940] benda ni. Saya bantu anak puan [00:01:52.940 – 00:01:55.300] untuk ni ni tak adalah kena masuk kelas pemulihan [00:01:55.300 – 00:01:57.240] pula nanti. Kelas pemulihan [00:01:57.240 – 00:01:59.280] itu risiko pula. Kita bagitahu [00:01:59.280 – 00:02:01.040] dia macam mana dengan produk atau servis kita boleh [00:02:01.040 – 00:02:03.600] kurangkan risiko. Kurangkan kerisauan, ketakutan [00:02:03.600 – 00:02:05.620] ataupun eliminate terus risiko [00:02:05.620 – 00:02:07.200] bagitahu dengan produk kita [00:02:07.200 – 00:02:08.880] macam mana boleh bantu dia jimat masa [00:02:09.840 – 00:02:11.120] ataupun tambah masa [00:02:11.120 – 00:02:13.180] oh dengan kita punya produk ni [00:02:13.180 – 00:02:15.360] jimat masa tuan. Seminggu [00:02:15.360 – 00:02:17.480] jimat sehari. Sebab tak payah nak risau [00:02:17.480 – 00:02:19.220] anak dah boleh ni, ni, ni, ni [00:02:20.300 – 00:02:21.420] biasa parent habiskan [00:02:21.420 – 00:02:23.180] masa 2-3 jam juga sehari tuan sebenarnya [00:02:23.180 – 00:02:25.120] nak kena, so dengan [00:02:25.120 – 00:02:27.100] service kita ni, kita [00:02:27.100 – 00:02:28.480] quantity kan dia, quantify [00:02:29.500 – 00:02:31.020] sebab tu value ni kita kena [00:02:31.020 – 00:02:32.580] quantify kan dia [00:02:32.580 – 00:02:35.300] oh jimat 2 jam, nampak? saya tak ada kata jimat masa [00:02:35.300 – 00:02:37.120] je, saya kena beritahu eh jimat masa [00:02:37.120 – 00:02:39.340] tuan 2 jam sehari juga, kenapa? [00:02:39.820 – 00:02:41.540] kalau lepas ni dah ambil [00:02:42.120 – 00:02:43.320] driver bus kita [00:02:43.320 – 00:02:44.260] Pick up kat rumah [00:02:44.260 – 00:02:45.620] Tak payah nak hadap jam [00:02:45.620 – 00:02:47.400] So tuan jimat 2 jam sehari [00:02:47.400 – 00:02:48.400] Yang paling best [00:02:48.400 – 00:02:49.480] Kita hantar depan rumah [00:02:49.480 – 00:02:50.360] Ni ni ni ni [00:02:50.360 – 00:02:51.980] Baik tau risiko pula [00:02:51.980 – 00:02:54.920] Kalau anak keluar lambat ke apa ke [00:02:54.920 – 00:02:56.220] Driver bus kita memang akan tunggu [00:02:56.220 – 00:02:57.180] Sebab kita ada 2 round [00:02:57.880 – 00:02:59.380] Bus pertama pergi dulu [00:02:59.380 – 00:03:01.020] Bus kedua ni untuk studio yang balik lambat [00:03:01.020 – 00:03:02.360] Jadi kat situ tuan tak boleh risaulah [00:03:02.360 – 00:03:04.220] Risiko anak ada extra kelas ke apa ke [00:03:04.220 – 00:03:04.660] Nampak [00:03:04.660 – 00:03:05.980] Dan sudut duit [00:03:06.500 – 00:03:07.220] Duit pula [00:03:07.220 – 00:03:08.620] Kalau kita punya produk mahal [00:03:08.620 – 00:03:10.560] Baik tau dia macam mana kita boleh jimatkan duit dia [00:03:10.560 – 00:03:11.320] Kan [00:03:11.320 – 00:03:14.440] Oh kenapa kita punya produk ni mahal [00:03:14.440 – 00:03:15.720] Sebab kami ada dua round tuan [00:03:15.720 – 00:03:18.180] Kita memang fokus untuk [00:03:18.180 – 00:03:18.960] Ni ni ni ni [00:03:18.960 – 00:03:20.300] So walaupun memang harga kita [00:03:20.300 – 00:03:21.660] Actually harga yang [00:03:21.660 – 00:03:23.260] Agak tinggi berbanding yang lain [00:03:23.260 – 00:03:24.840] Tapi kita memang secure [00:03:24.840 – 00:03:25.780] Tuan tak risaulah [00:03:25.780 – 00:03:26.560] Company yang lain tu [00:03:26.560 – 00:03:28.860] So kita highlightkan service [00:03:28.860 – 00:03:30.720] And in fact kita kena bangga [00:03:30.720 – 00:03:31.420] Harga mahal [00:03:31.420 – 00:03:33.280] Bila harga mahal ni jangan malu [00:03:33.280 – 00:03:33.960] Kita kena bangga [00:03:33.960 – 00:03:35.520] Oh kita paling mahal sebenarnya [00:03:36.800 – 00:03:37.880] Sebab rupanya [00:03:37.880 – 00:03:39.640] Kenapa customer still repeat [00:03:39.640 – 00:03:42.420] Sebab kita memang tak ada apa-apa extra charge [00:03:42.420 – 00:03:44.380] Apa yang tuan tengok ni memang included everything dah [00:03:44.960 – 00:03:46.200] Banyak customer complaint kita [00:03:46.200 – 00:03:47.680] Kata yang murah tu ini kena add on [00:03:47.680 – 00:03:49.300] Lelah lah sama je [00:03:49.300 – 00:03:51.560] Lepas tu kena tip sana tip sini lah [00:03:52.080 – 00:03:52.560] Status [00:03:53.360 – 00:03:55.920] Buat macam mana brand kita boleh naikkan status dia [00:03:55.920 – 00:03:56.760] Dia rasa bangga [00:03:57.240 – 00:04:00.000] Yang ni pula kita kena associate dengan celebrity [00:04:00.000 – 00:04:01.400] Dengan brand-brand dia [00:04:01.400 – 00:04:03.380] Macam pernah masuk TV dia ada tau [00:04:03.380 – 00:04:04.620] Status ni ada vibe dia [00:04:04.620 – 00:04:07.120] Boleh belajar macam mana nak naikkan brand status [00:04:07.960 – 00:04:09.560] Identity, recognition masuk TV [00:04:09.560 – 00:04:11.080] Dia rasa macam, oh aku handle [00:04:11.080 – 00:04:13.880] Aku buat dengan company yang premium ni [00:04:13.880 – 00:04:16.700] Eh aku buat dengan syarikat interior design yang ni [00:04:16.700 – 00:04:18.200] Dia buat untuk artis-artis ni [00:04:18.200 – 00:04:20.120] Oh dia, oh ye ke? Dia buat untuk sitar design [00:04:20.120 – 00:04:21.600] Yes, idea yang sama lah ni [00:04:23.320 – 00:04:25.840] So, status ni dia rasa bangga dengan brand tersebut [00:04:25.840 – 00:04:26.860] Sampai dia cerita kat semua orang [00:04:27.560 – 00:04:29.740] Oh aku pakai BM, mahal, mahal [00:04:29.740 – 00:04:31.720] Tapi memang, memang quality lah [00:04:32.160 – 00:04:34.000] Padahal biasa je kan, tapi sebab dia bangga [00:04:34.000 – 00:04:36.780] Entertainment, ada juga brand yang bantu dia [00:04:37.260 – 00:04:38.360] Bagi rasa happy [00:04:39.040 – 00:04:40.760] Bagi dia rasa macam pengalaman [00:04:40.760 – 00:04:42.020] Contoh saya tengok SA-SA [00:04:42.020 – 00:04:43.480] Ada setengah SA [00:04:43.480 – 00:04:44.060] Dia berjoget [00:04:44.060 – 00:04:45.680] Jika aku pandang [00:04:45.680 – 00:04:47.360] Gereban bentang yang jauh [00:04:47.360 – 00:04:49.440] Apa dia bagi value dia? [00:04:49.520 – 00:04:49.760] Entertainment [00:04:49.760 – 00:04:51.700] So orang beli sebab entertainment [00:04:51.700 – 00:04:52.480] Which is [00:04:52.480 – 00:04:53.320] Bagus dan tak bagus [00:04:53.320 – 00:04:54.000] Tapi kalau saya [00:04:54.000 – 00:04:55.340] Saya lebih suka SA [00:04:55.340 – 00:04:56.820] Yang fokus kepada money [00:04:56.820 – 00:04:57.480] Time [00:04:57.480 – 00:04:59.060] Dia ada value dari sudut [00:04:59.060 – 00:04:59.740] Dia educate orang [00:04:59.740 – 00:05:01.220] Timing yang sesuai [00:05:01.220 – 00:05:02.240] Nak beli kereta [00:05:02.240 – 00:05:03.440] Lepas tu [00:05:03.440 – 00:05:05.240] Duit, gaji berapa [00:05:05.240 – 00:05:06.580] Macam mana nak apply loan [00:05:06.580 – 00:05:07.520] Lepas tu dia beritahu [00:05:07.520 – 00:05:09.160] Kereta ni mana yang sesuai [00:05:09.160 – 00:05:10.120] Jangan ambil kereta ni [00:05:10.120 – 00:05:10.960] Kalau anda pergi [00:05:10.960 – 00:05:12.200] Balik Kelantan lah [00:05:12.200 – 00:05:12.820] Setiap bulan [00:05:12.820 – 00:05:13.440] Setiap minggu [00:05:13.440 – 00:05:13.660] Dia [00:05:13.660 – 00:05:15.360] So dia fokus kepada [00:05:15.360 – 00:05:15.880] Tiga ni [00:05:15.880 – 00:05:16.100] Entertainment [00:05:16.100 – 00:05:16.860] Tapi still [00:05:16.860 – 00:05:17.480] Entertainment ni juga [00:05:17.480 – 00:05:18.200] Adalah satu value [00:05:18.200 – 00:05:19.480] Macam mana produk kita [00:05:19.480 – 00:05:20.820] Contoh dia beli satu service kita ni [00:05:20.820 – 00:05:22.320] Dia rasa happy [00:05:22.320 – 00:05:23.120] Leisure kan [00:05:23.120 – 00:05:24.460] Dia dapat rasa macam fun [00:05:24.460 – 00:05:24.840] So [00:05:24.840 – 00:05:25.940] Macam mana kita nak [00:05:25.940 – 00:05:26.820] Naikkan value [00:05:26.820 – 00:05:27.260] So that [00:05:27.260 – 00:05:28.220] Produk kita [00:05:28.220 – 00:05:29.020] Atau service kita ni [00:05:29.020 – 00:05:29.880] Rasa murah [00:05:29.880 – 00:05:31.500] Sebab value kita tinggi [00:05:31.500 – 00:05:32.340] Kita bagitahu dia [00:05:32.340 – 00:05:33.200] Jimat berapa jam [00:05:33.200 – 00:05:34.400] Eh duit ni tuan [00:05:34.400 – 00:05:35.320] Tak payah buat surgery [00:05:35.320 – 00:05:36.100] Jimat kalau tak [00:05:36.100 – 00:05:36.640] Kereta [00:05:36.640 – 00:05:37.820] Kalau gearbox rosak ni [00:05:37.820 – 00:05:38.120] Weesh [00:05:38.120 – 00:05:39.660] Ini mah 20 ribu ni nak kena tukar [00:05:40.800 – 00:05:42.180] Kita baik tu berapa di jimat [00:05:42.180 – 00:05:42.720] 20 ribu [00:05:42.720 – 00:05:43.540] Dan risiko dia [00:05:44.240 – 00:05:47.140] So kita boleh quantifikan dalam pitching kita [00:05:47.140 – 00:05:48.280] That's why benda ni sangat penting [00:05:48.280 – 00:05:49.660] Pastikan kita tengok [00:05:49.660 – 00:05:51.640] Macam mana service aku ni [00:05:51.640 – 00:05:52.900] Boleh naikkan value [00:05:53.740 – 00:05:54.500] Perceive value [00:05:54.500 – 00:05:55.500] Sebab tu dia panggil perceive [00:05:55.500 – 00:05:56.780] Nilai sangkaan [00:05:57.880 – 00:05:58.920] Harga seribu [00:05:58.920 – 00:05:59.960] Dia ada dua persepsi [00:05:59.960 – 00:06:02.020] Kalau value yang saya beritahu tadi tu [00:06:02.020 – 00:06:03.000] Kita tak berjaya buat [00:06:03.000 – 00:06:03.740] Oh mahal [00:06:03.740 – 00:06:05.240] Value dia murah je [00:06:05.240 – 00:06:06.660] Rendah je value dia [00:06:06.660 – 00:06:08.280] Weh berbaloi eh ni murah eh [00:06:08.280 – 00:06:09.500] Eh ok sangat lah macam tu [00:06:09.500 – 00:06:12.880] Sebab kita berjaya positionkan value kita tu [00:06:12.880 – 00:06:13.960] Sampai dia rasa murah [00:06:13.960 – 00:06:16.100] Padahal cost ke belakang tak banyak pun [00:06:16.100 – 00:06:17.180] So that's why [00:06:19.010 – 00:06:20.470] Kita kena tengok [00:06:21.110 – 00:06:22.290] Customer contoh eh [00:06:22.290 – 00:06:23.930] Service admin berjimatkan masa contohnya [00:06:24.570 – 00:06:26.050] 20 jam daratkan 100 [00:06:26.050 – 00:06:26.370] 2000 [00:06:28.050 – 00:06:28.610] Customer [00:06:30.890 – 00:06:31.910] Fee kita 1000 [00:06:33.330 – 00:06:35.470] Tapi sebenarnya cost kita sebenarnya tak [00:06:36.150 – 00:06:36.950] Sampai pun [00:06:36.950 – 00:06:38.070] Banyak tu [00:06:38.930 – 00:06:39.990] Contoh macam ni [00:06:41.250 – 00:06:43.130] Anda yang kasih nilai masa produktifnya [00:06:43.130 – 00:06:44.330] Pada 100 sejam [00:06:44.330 – 00:06:46.550] Fee service pada 1000 sejam [00:06:47.690 – 00:06:49.370] So kita pun letak lah [00:06:50.230 – 00:06:51.190] Service admin [00:06:51.190 – 00:06:52.450] Ini service admin yang jumlah masa [00:06:52.450 – 00:06:53.890] Contohnya kita beritahu kat dia [00:06:53.890 – 00:06:55.070] Fee kita [00:06:56.250 – 00:06:57.270] 1000 ringgit je [00:06:57.910 – 00:07:00.410] Tapi dia actually dapat penjimatan [00:07:00.410 – 00:07:02.190] Sebab kalau dia nak buat sendiri ni 2000 [00:07:02.190 – 00:07:03.030] Kita beritahu lah [00:07:03.030 – 00:07:04.390] Oh tuan kalau tuan nak buat sendiri ni [00:07:05.230 – 00:07:07.370] Biasa kena 100 ringgit nak buat sendiri ni [00:07:07.370 – 00:07:09.130] Sebab yelah tuan punya nilai masa kan [00:07:09.130 – 00:07:09.810] Biasanya mahal [00:07:09.810 – 00:07:11.070] Lepas tu tuan nak buat benda ni [00:07:11.070 – 00:07:12.730] Nak kena upah freelance apa semua ni [00:07:12.730 – 00:07:14.570] Kalau 20 jam nak kena buat sendiri [00:07:14.570 – 00:07:15.670] Ataupun nak upah orang lain [00:07:15.670 – 00:07:16.250] Bawang 2,000 [00:07:16.250 – 00:07:17.670] Tapi dengan saya 1,000 ringgit je tuan [00:07:17.670 – 00:07:18.410] Include everything [00:07:18.830 – 00:07:19.330] Faham tak? [00:07:19.750 – 00:07:21.790] Lepas tu kita boleh quantifikan nilai tu [00:07:22.210 – 00:07:22.610] Jadi [00:07:23.050 – 00:07:24.890] Kita akan belajar dalam topik yang selanjutnya [00:07:25.450 – 00:07:26.970] Macam mana kita nak naikkan harga [00:07:26.970 – 00:07:28.470] Yang ni kita dah tahu dah [00:07:28.470 – 00:07:29.470] Harga tu subjektif [00:07:29.470 – 00:07:30.490] Harga based on value [00:07:30.490 – 00:07:32.130] Tapi kejap lagi saya akan ajar [00:07:32.130 – 00:07:32.650] Tak silap saya [00:07:32.650 – 00:07:34.610] tiga cara nak naikkan [00:07:34.610 – 00:07:36.630] harga. So that, kalau katalah kita [00:07:36.630 – 00:07:38.530] tersalah position, kita [00:07:38.530 – 00:07:40.690] boleh tukar. Dan dekat sini, saya perasan [00:07:40.690 – 00:07:42.530] bila saya buat kelas, ramai [00:07:42.530 – 00:07:44.490] orang bila saya tanya, cuba angkat [00:07:44.490 – 00:07:46.390] tangan, anda nak pilih [00:07:46.390 – 00:07:48.350] positioning apa? Siapa kat sini [00:07:48.350 – 00:07:50.210] nak positioning cheap? [00:07:50.390 – 00:07:52.410] Cheap? Cheap? Oh, saya boleh [00:07:52.410 – 00:07:54.610] kata dalam day one tu, kalau day one tu 200 orang [00:07:55.910 – 00:07:56.930] 10 orang je. [00:07:58.750 – 00:07:59.610] Itu pun malu. [00:08:00.370 – 00:08:01.730] Cheap. Affordable? [00:08:02.250 – 00:08:03.650] Affordable. Saya [00:08:03.650 – 00:08:05.430] affordable. Expensive. [00:08:05.630 – 00:08:06.710] Paling banyak affordable lah. [00:08:07.730 – 00:08:08.570] Expensive. Also expensive. [00:08:09.450 – 00:08:11.090] Tapi sebenarnya chip ni pun ada kelebihan. [00:08:11.430 – 00:08:13.270] Chip ni, rahsia dia adalah pada [00:08:13.270 – 00:08:15.490] alakat service. Ataupun [00:08:15.490 – 00:08:17.470] pada hidden charge. Bunyi [00:08:17.470 – 00:08:19.370] macam jahat tapi jangan risau. Saya akan murni dengan dia. [00:08:20.530 – 00:08:21.490] Kalau kita nak jual [00:08:21.490 – 00:08:23.370] chip. Sebenarnya chip ni ada kelebihan tau. Saya [00:08:23.370 – 00:08:25.330] sebenarnya lately dah suka jual chip. Instead of [00:08:25.330 – 00:08:27.290] jual expensive. Dulu saya suka [00:08:27.290 – 00:08:29.510] expensive. Lepas tu saya dah belajar ilmu jual murah [00:08:29.510 – 00:08:31.230] tapi still untung. Majin still healthy. [00:08:31.610 – 00:08:33.290] Cara dia kita mengalakatkan [00:08:33.290 – 00:08:34.590] service tu, kita [00:08:35.350 – 00:08:37.210] pukalkan service tu, so that customer pun [00:08:37.210 – 00:08:39.230] happy, bayar murah, kita pun happy, margin [00:08:39.230 – 00:08:40.270] kita tinggi, still healthy [00:08:40.890 – 00:08:42.970] so rahsia untuk cheap adalah [00:08:42.970 – 00:08:45.010] kita kena buat dia alakat [00:08:45.010 – 00:08:46.630] so that customer dapat test dulu [00:08:46.630 – 00:08:49.190] affordable ni mencabar sikit sebenarnya, sebab dia nak [00:08:49.190 – 00:08:50.730] quality dan dia nak [00:08:51.810 – 00:08:53.050] murah, so kadang-kadang [00:08:53.050 – 00:08:54.790] kita over quality sampai [00:08:55.370 – 00:08:57.270] margin hilang, sebab kita nak kena absorb [00:08:57.270 – 00:08:58.390] cost tu, so kalau saya [00:08:59.170 – 00:09:01.210] jangan letak terlampau affordable lah, kalau nak murah [00:09:01.210 – 00:09:02.690] murah terus, kalau nak mahal, mahal terus [00:09:02.690 – 00:09:04.430] Affordable ni bahaya sikit [00:09:04.430 – 00:09:05.910] Sebab dia macam pening kau [00:09:05.910 – 00:09:06.930] Kau ni nak quality ke [00:09:06.930 – 00:09:07.750] Kau nak affordable ke [00:09:07.750 – 00:09:08.130] Kau nak apa ke [00:09:08.130 – 00:09:08.730] Kau nak murah [00:09:08.730 – 00:09:10.310] Saya tak mahal tak murah [00:09:10.310 – 00:09:10.750] Tapi quality [00:09:10.750 – 00:09:11.190] Pening [00:09:12.350 – 00:09:12.830] Takpelah [00:09:12.830 – 00:09:13.710] Nanti dalam lesson selanjutnya [00:09:13.710 – 00:09:14.210] Saya akan explain [00:09:14.210 – 00:09:15.590] Kenapa benda tu tak bagus [00:09:15.590 – 00:09:17.290] Brand positioning tak jelas [00:09:17.290 – 00:09:18.730] Jumpa dalam video yang