Specialise
Source: https://coachadib.com/module/6ac0406091312412ad203c06
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.050 – 00:00:24.930] Specialist. Macam mana nak jadi specialist dalam market? Kita nak jadi pakar. Jangan jadi generalist. Generalise. Jadi specialist bukan buat semua benda. Satu customer, satu masalah. Itu key dia guys. Cari satu je masalah yang kita boleh solve. Fokus pada satu customer, pada satu spesifik masalah. Contohnya, siapa? Siapa? Oh, saya nak fokus kepada umur 20-an tuan.

[00:00:24.930 – 00:00:29.590] Saya punya service ni

[00:00:29.590 – 00:00:30.810] Saya nak fokus kepada

[00:00:30.810 – 00:00:31.690] Contohnya

[00:00:32.330 – 00:00:34.090] Kita ambil service mengaji lah

[00:00:34.090 – 00:00:36.750] Mengaji ni saya nak fokus kepada warga emas

[00:00:36.750 – 00:00:38.490] Yang berumur lima puluhan

[00:00:38.490 – 00:00:40.370] Okey, lima puluhan dan ke atas

[00:00:40.370 – 00:00:41.970] Apa masalah dia?

[00:00:42.250 – 00:00:43.910] Masalah mereka ni adalah

[00:00:43.910 – 00:00:46.470] Nak mengaji susah nak datang

[00:00:46.470 – 00:00:48.470] So, saya nak collaborate dengan masjid

[00:00:48.470 – 00:00:50.370] Nak buat program mengaji di masjid terus

[00:00:50.370 – 00:00:51.110] Okey

[00:00:51.110 – 00:00:52.550] Apa service dia?

[00:00:52.830 – 00:00:54.290] Mengaji berkumpulan

[00:00:54.290 – 00:00:56.230] berserta dengan pantauan ustaz

[00:00:56.230 – 00:00:57.950] jadi saya nak ni ni ni ni ni

[00:00:57.950 – 00:00:59.070] ok kecilkan skop tu

[00:00:59.070 – 00:01:01.970] maksudnya kita dah jadi specialist program menganji

[00:01:01.970 – 00:01:02.850] untuk warga emas

[00:01:02.850 – 00:01:04.650] bukannya attack semua

[00:01:04.650 – 00:01:05.970] kanak-kanak orang bekerja

[00:01:05.970 – 00:01:07.210] saya tak nak macam tu

[00:01:07.210 – 00:01:10.590] kita nak specialize kepada satu masalah

[00:01:10.590 – 00:01:12.430] satu target audience

[00:01:12.430 – 00:01:13.970] dan satu service

[00:01:13.970 – 00:01:15.010] dan

[00:01:15.910 – 00:01:17.250] paling cantik sebenarnya

[00:01:17.250 – 00:01:18.830] kalau kita boleh buat 3 offer

[00:01:18.830 – 00:01:19.790] tapi optional

[00:01:19.790 – 00:01:20.810] ok

[00:01:20.810 – 00:01:22.770] mula-mula kita buat free offer

[00:01:22.770 – 00:01:24.810] Free offer ni biasa waktu kita permulaan

[00:01:24.810 – 00:01:26.430] Kita nak tarik minat, dapatkan database

[00:01:27.710 – 00:01:29.130] Dan dekat sini kita boleh buat

[00:01:29.130 – 00:01:31.150] Contoh kelam mengaji tadi, kita ada program

[00:01:31.150 – 00:01:33.030] Petang-petang, kita ada buat program percuma

[00:01:33.030 – 00:01:35.170] Dengan bantuan masjid, kita nak cek bacaan alfa

[00:01:36.890 – 00:01:38.730] Lepas tu kita ada projek break even pulak

[00:01:38.730 – 00:01:40.510] Break even ni sebenarnya nak cover cost ads je

[00:01:40.510 – 00:01:42.710] Contoh kalau kita run ads, kita ada jual

[00:01:42.710 – 00:01:44.850] Satu e-book, ataupun kita ada buat satu

[00:01:45.670 – 00:01:47.050] Webinar, ataupun kita ada

[00:01:47.050 – 00:01:49.030] Buat satu open day, harga dia murah-murah

[00:01:49.030 – 00:01:50.810] RM30, contohnya kita

[00:01:50.810 – 00:01:52.910] pusat tuition. Kanak-kanak tadika.

[00:01:53.090 – 00:01:54.870] Kita buat open day untuk kanak-kanak.

[00:01:55.090 – 00:01:56.730] Main pasir. Kita iklankan dia

[00:01:56.730 – 00:01:58.250] hari Sabtu. Harga RM40.

[00:01:58.770 – 00:02:00.530] Kita nak cari 30 orang. Untung ke?

[00:02:00.630 – 00:02:02.470] Tak untung. Balik modal je. Tapi

[00:02:02.470 – 00:02:04.730] daripada 40 orang tu lah bakal

[00:02:04.730 – 00:02:06.530] student untuk musim yang seterusnya.

[00:02:07.350 – 00:02:08.850] Musim mutawif yang seterusnya

[00:02:08.850 – 00:02:11.190] melahirkan. Maksudnya nak cari

[00:02:11.190 – 00:02:12.990] kindergarten ni, kita buat funnel macam tu.

[00:02:13.110 – 00:02:15.230] So setiap bulan kita buat, buat, buat, buat, buat.

[00:02:15.590 – 00:02:16.830] Dan break even ni sebenarnya

[00:02:16.830 – 00:02:19.050] untuk cover course ad. Tiba-tiba ada satu tadika

[00:02:19.050 – 00:02:20.950] Dia boleh run iklan unlimited

[00:02:20.950 – 00:02:22.770] Sebab dia run iklan

[00:02:23.630 – 00:02:25.050] Dapat payment daripada parent

[00:02:25.050 – 00:02:27.050] RM50 untuk open day Sabtu

[00:02:27.050 – 00:02:28.130] Selama 2 jam tu

[00:02:28.130 – 00:02:30.430] Dia boleh run ads pusing, pusing, pusing, pusing

[00:02:30.430 – 00:02:31.190] Tadi kali ni pun pelik

[00:02:31.750 – 00:02:33.510] Hebat tadika ni, run ad non-stop

[00:02:33.510 – 00:02:35.550] Sebenarnya dia guna break even product

[00:02:36.370 – 00:02:38.390] Kalau dia run masuk ke tadika tu

[00:02:38.390 – 00:02:39.410] Lambat lagi betul tak?

[00:02:39.630 – 00:02:41.090] Student nak enroll mungkin bulan berapa?

[00:02:41.190 – 00:02:42.590] Bulan 9 ke? Bulan 3 ke?

[00:02:42.990 – 00:02:44.850] Tapi dengan ada break even product

[00:02:44.850 – 00:02:46.630] Dia boleh run continuous ads

[00:02:46.630 – 00:02:47.890] Itulah rahsia dia

[00:02:47.890 – 00:02:49.750] dan last kali kita kena ada

[00:02:49.750 – 00:02:51.790] product profit, kat sini

[00:02:51.790 – 00:02:53.350] lah keuntungan sebenar product kita

[00:02:53.350 – 00:02:55.010] so ini standard lah

[00:02:55.010 – 00:02:57.190] program mengaji ke

[00:02:57.190 – 00:02:59.270] pass control package tahun ke

[00:03:00.450 – 00:03:01.010] printing

[00:03:01.010 – 00:03:03.490] service satu set untuk

[00:03:03.490 – 00:03:05.230] brand company ke, dia adalah

[00:03:05.230 – 00:03:07.570] profit product, jadi kalau kita ada

[00:03:07.570 – 00:03:09.550] 3 offer, dia flow

[00:03:09.550 – 00:03:11.390] dia cantik, dia nak free, ambil yang ni dulu

[00:03:11.390 – 00:03:13.470] dia nak try tester

[00:03:13.470 – 00:03:15.530] kita ada yang berbayar pula, dia dah

[00:03:15.530 – 00:03:17.290] ready untuk move on

[00:03:17.290 – 00:03:18.490] Kepada profit

[00:03:18.490 – 00:03:19.130] Dia ambil lah

[00:03:19.130 – 00:03:19.750] Yang premium

[00:03:19.750 – 00:03:20.470] Jadi

[00:03:20.470 – 00:03:21.970] Customer explain tu cantik

[00:03:21.970 – 00:03:23.050] Cuma benda ni

[00:03:23.050 – 00:03:23.690] Saya disclaimer

[00:03:23.690 – 00:03:24.290] Sebenarnya

[00:03:24.870 – 00:03:25.650] Disclaimer sikit

[00:03:27.110 – 00:03:28.350] Tak perlu pun wajib

[00:03:28.350 – 00:03:28.810] Tiga offer

[00:03:28.810 – 00:03:29.490] In fact

[00:03:29.490 – 00:03:30.230] Saya sendiri pun

[00:03:30.230 – 00:03:31.450] Bila dah power marketing

[00:03:31.450 – 00:03:32.510] Saya buat profit product je

[00:03:32.510 – 00:03:33.410] Benda ni

[00:03:33.410 – 00:03:34.050] Hanya sesuai

[00:03:34.050 – 00:03:35.310] Untuk orang yang tak power marketing

[00:03:35.310 – 00:03:36.290] Wah

[00:03:36.290 – 00:03:37.170] Gurau-gurau

[00:03:37.170 – 00:03:37.730] Sabak-sabak

[00:03:37.730 – 00:03:38.570] Dia macam ni

[00:03:38.570 – 00:03:39.550] Funnel ni

[00:03:39.550 – 00:03:40.590] Untuk membantu marketing

[00:03:40.590 – 00:03:41.970] Kalau marketing anda

[00:03:41.970 – 00:03:42.770] Belum cukup power

[00:03:42.770 – 00:03:43.590] Buatlah tiga product

[00:03:43.590 – 00:03:45.390] Tapi kalau marketing power

[00:03:45.390 – 00:03:46.350] Team sale power

[00:03:46.350 – 00:03:47.610] Direct profit je

[00:03:47.610 – 00:03:48.590] Buang je semua ni

[00:03:48.590 – 00:03:49.410] Saya tarik ni

[00:03:49.410 – 00:03:50.670] Pak buang

[00:03:50.670 – 00:03:51.970] Selama je terus profit

[00:03:51.970 – 00:03:54.010] Kalau marketing cukup power lah

[00:03:54.010 – 00:03:55.610] Tapi kalau marketing cukup power

[00:03:55.610 – 00:03:56.430] Buatlah tiga-tiga

[00:03:56.430 – 00:03:57.570] Ada itu je

[00:03:57.570 – 00:03:59.270] Kalau marketing kita clean

[00:03:59.270 – 00:04:00.590] Kita dah tahu CPL berapa

[00:04:00.590 – 00:04:01.530] Cost perlis berapa

[00:04:01.530 – 00:04:03.210] RM5 darab dengan 10 WhatsApp

[00:04:03.210 – 00:04:04.210] RM50

[00:04:04.210 – 00:04:06.850] Convergerate kita 20% contohnya

[00:04:06.850 – 00:04:08.390] Ataupun 10% lah ambil realistik

[00:04:08.390 – 00:04:10.130] So RM50 spend

[00:04:10.130 – 00:04:11.190] 10 orang WhatsApp

[00:04:11.190 – 00:04:11.810] 1 close

[00:04:11.810 – 00:04:12.870] So kita dah kira

[00:04:12.870 – 00:04:14.130] Based on harga service kita

[00:04:14.130 – 00:04:14.710] RM1,500

[00:04:14.710 – 00:04:16.650] so kalau CPP kita

[00:04:16.650 – 00:04:17.250] cost per purchase

[00:04:17.250 – 00:04:17.970] ataupun CPA

[00:04:17.970 – 00:04:18.710] cost per acquisition

[00:04:18.710 – 00:04:19.570] kita adalah RM50

[00:04:19.570 – 00:04:21.450] spend RM1500

[00:04:21.450 – 00:04:21.810] kita dapat

[00:04:21.810 – 00:04:22.530] ROAS RM30

[00:04:22.530 – 00:04:23.590] return on ad spend

[00:04:23.590 – 00:04:24.510] ataupun ROI kita

[00:04:24.510 – 00:04:24.870] RM30

[00:04:24.870 – 00:04:25.790] untuk ads

[00:04:25.790 – 00:04:27.050] so terima tak

[00:04:27.050 – 00:04:27.410] benda tu

[00:04:27.410 – 00:04:28.410] saya terima

[00:04:28.410 – 00:04:29.970] saya terima

[00:04:29.970 – 00:04:30.550] akadnya

[00:04:30.550 – 00:04:31.630] dengan ads RM50

[00:04:31.630 – 00:04:33.030] dapat 10 leads

[00:04:33.030 – 00:04:34.170] close 10%

[00:04:34.170 – 00:04:34.890] 1 close

[00:04:34.890 – 00:04:35.530] daripada RM50

[00:04:35.530 – 00:04:36.090] spend

[00:04:36.090 – 00:04:37.310] dengan ROAS

[00:04:37.310 – 00:04:38.190] RM30

[00:04:39.110 – 00:04:39.830] tunai

[00:04:39.830 – 00:04:40.890] sikit lah

[00:04:40.890 – 00:04:41.570] sejuta sebulan

[00:04:42.310 – 00:04:43.030] faham

[00:04:43.030 – 00:04:44.450] business at the higher level

[00:04:44.450 – 00:04:46.390] sebenarnya boring gila. Simply buat benda

[00:04:46.390 – 00:04:48.330] yang sama. Tapi dulu kita run

[00:04:48.330 – 00:04:50.310] kat meta. Macam kita

[00:04:50.310 – 00:04:52.370] run ads. CPL katalah kita nak buat profit ni kan.

[00:04:52.490 – 00:04:54.230] Kita run kat meta, meta, meta, meta.

[00:04:54.490 – 00:04:56.330] Meta je guys. Lamba je sejuta sebulan.

[00:04:57.490 – 00:04:58.330] TikTok. Guna

[00:04:58.330 – 00:04:59.730] TikTok pun boleh sejuta sebulan.

[00:05:00.150 – 00:05:02.390] Tapi bila kita nak Google lagi besar, kita dah

[00:05:02.390 – 00:05:03.810] kena, ish takkan meta je.

[00:05:04.050 – 00:05:06.210] Kita run Google Ads. Kita run

[00:05:06.210 – 00:05:08.370] TikTok Ads. Makin besar company,

[00:05:08.670 – 00:05:10.390] kita akan diversifikan

[00:05:10.390 – 00:05:11.810] channel sale kita.

[00:05:12.250 – 00:05:14.330] Channel marketing kita. Ada team sale.

[00:05:14.450 – 00:05:16.510] ada lifehose, barulah solid sikit

[00:05:16.510 – 00:05:17.870] sale kita 3 juta sebulan

[00:05:17.870 – 00:05:19.910] datang daripada 3-4 channel berbeza

[00:05:19.910 – 00:05:22.530] satu melingkup kena restrict, tiktok kena ban

[00:05:22.530 – 00:05:24.130] dia ni hidup lagi, macam itulah

[00:05:24.130 – 00:05:26.490] so that's why free dengan break even ni

[00:05:26.490 – 00:05:28.150] saya disclaimer dia adalah optional

[00:05:29.110 – 00:05:30.690] dan break even ni kita kena kira

[00:05:30.690 – 00:05:31.570] betul-betul, pastikan

[00:05:32.310 – 00:05:34.090] kita betul-betul break even lah

[00:05:34.090 – 00:05:36.510] kita jom harga 100, kita nak deliver service tu

[00:05:36.510 – 00:05:38.350] RM50, pass control contohnya, kita buat

[00:05:38.350 – 00:05:40.110] house inspection, ataupun kita buat ID

[00:05:40.110 – 00:05:41.910] kita buat house defect checklist

[00:05:41.910 – 00:05:44.350] kita check rumah yang baru masuk dapat kunci ni

[00:05:44.350 – 00:05:45.210] ada cacar-cela tak?

[00:05:45.350 – 00:05:46.210] So, kita run ads

[00:05:46.210 – 00:05:47.750] saya nak buat free inspection

[00:05:47.750 – 00:05:48.610] untuk penduduk

[00:05:48.610 – 00:05:49.490] dekat area puncak alam.

[00:05:49.630 – 00:05:50.270] Saya nak buat

[00:05:50.270 – 00:05:51.330] house inspection checklist.

[00:05:51.470 – 00:05:52.630] Saya run ads 10km

[00:05:52.630 – 00:05:53.630] dekat area puncak alam.

[00:05:53.870 – 00:05:54.210] PAP!

[00:05:54.350 – 00:05:55.030] Tangkap seorang.

[00:05:55.310 – 00:05:56.010] Siapa datang?

[00:05:56.150 – 00:05:56.690] Semua kong tahan.

[00:05:57.670 – 00:05:58.670] Umar ni ada bocor.

[00:05:58.990 – 00:05:59.630] Umar ni ada bocor.

[00:06:00.030 – 00:06:00.150] Dah.

[00:06:00.370 – 00:06:00.650] Settle.

[00:06:01.290 – 00:06:02.990] Kos iklan RM550

[00:06:02.990 – 00:06:04.210] untuk kawian satu customer

[00:06:04.210 – 00:06:05.350] dan kos untuk deliver

[00:06:05.350 – 00:06:07.090] bayar budak inspektor gadget tu

[00:06:07.790 – 00:06:08.290] RM50.

[00:06:08.670 – 00:06:09.130] Lepas tak?

[00:06:09.270 – 00:06:10.450] Lepas barulah jadi break even.

[00:06:10.690 – 00:06:10.790] Okay?

[00:06:10.870 – 00:06:11.590] Tu kena check betul-betul.

[00:06:12.830 – 00:06:13.510] Apa lagi?

[00:06:13.510 – 00:06:15.030] Daripada semua kerja

[00:06:15.030 – 00:06:16.270] Kepada satu kepakaran

[00:06:16.270 – 00:06:17.550] Daripada kita

[00:06:17.550 – 00:06:18.470] Generalize

[00:06:18.470 – 00:06:19.370] Ni pun satu masalah

[00:06:20.370 – 00:06:21.650] Saya paling benci

[00:06:21.650 – 00:06:22.730] Bila jumpa

[00:06:22.730 – 00:06:24.370] Business owner service

[00:06:24.370 – 00:06:25.630] Sebab BBS ni kena ingat

[00:06:25.630 – 00:06:26.530] Kita fokus kepada

[00:06:27.570 – 00:06:28.690] Blueprintbusinessservice.com

[00:06:28.690 – 00:06:30.590] Kalau anda tengok video ni secara haram

[00:06:30.590 – 00:06:31.570] Kurang keberkatan

[00:06:31.570 – 00:06:32.530] Tolong beli dekat

[00:06:34.050 – 00:06:35.310] Blueprintbusinessservice.com

[00:06:35.310 – 00:06:36.430] Ilmu ni kena halal

[00:06:36.430 – 00:06:37.770] Kalau tak dia akan kurang kat tempat lain

[00:06:37.770 – 00:06:38.990] Anak sakit lah

[00:06:39.790 – 00:06:40.970] Business drop lah

[00:06:40.970 – 00:06:42.230] So kalau dah lama tengok

[00:06:42.230 – 00:06:43.410] Secara tak halal ni

[00:06:43.410 – 00:06:45.390] belilah cara halal, RM50 je

[00:06:45.390 – 00:06:47.070] kamu berada, support lah Adib sikit

[00:06:47.070 – 00:06:48.450] beli cara halal

[00:06:48.450 – 00:06:50.150] so, balik pada point ni

[00:06:50.150 – 00:06:52.490] jangan jadi one stop centre

[00:06:52.490 – 00:06:55.730] one stop centre adalah dosa besar business service

[00:06:55.730 – 00:06:57.070] saya ulam

[00:06:57.970 – 00:06:59.310] one stop centre

[00:06:59.310 – 00:07:01.510] adalah dosa besar

[00:07:01.510 – 00:07:02.570] business service

[00:07:03.610 – 00:07:05.510] tapi, tu buat semua

[00:07:05.510 – 00:07:06.570] sebab dia dah besar

[00:07:06.570 – 00:07:08.930] company kecil kena specialise

[00:07:08.930 – 00:07:11.470] sebab kita ada limited resources

[00:07:11.470 – 00:07:12.790] kita ada 3 resources

[00:07:12.790 – 00:07:23.710] Pertama, duit. Kedua, masa. Ketiga, tenaga. Effort. Disebabkan duit, tenaga dan masa ataupun tenaga ni, kita panggil skill lah.

[00:07:24.150 – 00:07:34.290] Disebabkan time, skill dan capital kita limited, kita kena posisienkan kepada satu titik. Titik servis mana yang kau nak jadi expert.

[00:07:34.290 – 00:07:38.930] Oh, aku memula buat design

[00:07:38.930 – 00:07:40.030] Lepas tu aku buat website

[00:07:40.030 – 00:07:40.770] Lepas tu aku dah buat ni

[00:07:40.770 – 00:07:41.230] Oh, ok, ok

[00:07:41.230 – 00:07:43.230] Sekarang ni, saya menjadi specialist

[00:07:43.230 – 00:07:47.150] Saya menyediakan monthly content service

[00:07:47.150 – 00:07:49.830] Rupanya itu yang paling banyak demand

[00:07:49.830 – 00:07:52.510] So, kita fokus pada satu titik

[00:07:52.510 – 00:07:55.510] Sebab itulah idea bisnes saya ni radical sikit

[00:07:55.510 – 00:07:56.950] Saya dah buat 40 company

[00:07:56.950 – 00:07:57.810] 25 senang bahan

[00:07:57.810 – 00:07:59.390] Saya nak elak anda gagal

[00:07:59.390 – 00:08:02.270] Saya dah ada jawapan kepada engine Ferrari

[00:08:02.270 – 00:08:03.690] Kalau anda cukup gila

[00:08:03.690 – 00:08:05.210] Lepas tengok video ni

[00:08:05.210 – 00:08:06.310] Sebulan fikir

[00:08:06.310 – 00:08:07.850] Sebab lepas tengok

[00:08:07.850 – 00:08:09.070] Modul ni anda akan terfikir

[00:08:09.070 – 00:08:10.150] Mungkin aku patut

[00:08:10.150 – 00:08:11.050] Ubah engine aku

[00:08:11.050 – 00:08:12.070] Okay

[00:08:12.070 – 00:08:13.230] Sebab saya nak bagitahu

[00:08:13.230 – 00:08:14.630] Jangan jadi specialist

[00:08:14.630 – 00:08:15.910] Saya buat printing

[00:08:15.910 – 00:08:16.970] Saya buat semua tuan

[00:08:16.970 – 00:08:17.610] Saya buat ni

[00:08:17.610 – 00:08:18.090] Saya buat tu

[00:08:18.090 – 00:08:18.570] Saya buat ni

[00:08:18.570 – 00:08:18.970] Banting

[00:08:18.970 – 00:08:20.310] Buat t-shirt printing

[00:08:20.310 – 00:08:20.890] Tak boleh

[00:08:20.890 – 00:08:22.650] Fokus satu je lah

[00:08:22.650 – 00:08:23.090] Apa

[00:08:23.090 – 00:08:24.490] Saya business card

[00:08:24.490 – 00:08:24.930] Settle

[00:08:24.930 – 00:08:27.510] Jadi business card specialist

[00:08:28.370 – 00:08:29.150] Contoh pertama

[00:08:29.150 – 00:08:30.930] Tapi kalau dia nak yang lain

[00:08:30.930 – 00:08:31.830] Itu kat belakang

[00:08:31.830 – 00:08:32.790] Haa

[00:08:32.790 – 00:08:33.170] Nampak

[00:08:33.170 – 00:08:34.010] Cerita dia macam ni

[00:08:34.010 – 00:08:35.250] Dekat depan

[00:08:35.250 – 00:08:36.050] Dekat swap mat

[00:08:36.050 – 00:08:36.390] Dekat ni

[00:08:36.390 – 00:08:38.230] Fokus business card je

[00:08:38.230 – 00:08:38.970] Kita adalah

[00:08:38.970 – 00:08:40.270] The business card specialist

[00:08:40.270 – 00:08:41.230] You nak business card macam mana

[00:08:41.230 – 00:08:42.690] Kita sampai boleh buat design

[00:08:42.690 – 00:08:43.390] Kita sampai ada

[00:08:43.390 – 00:08:45.010] Custom ni ni ni ni

[00:08:45.010 – 00:08:46.950] Tapi bila dia dah masuk

[00:08:46.950 – 00:08:48.450] Gajah masuk kedai

[00:08:48.450 – 00:08:49.750] Gajah susah keluar

[00:08:49.750 – 00:08:51.410] Kita pun promote lah

[00:08:51.410 – 00:08:52.210] Benda-benda lain

[00:08:52.210 – 00:08:52.710] Nampak

[00:08:52.710 – 00:08:53.810] Barulah berjangkit dekat sana

[00:08:53.810 – 00:08:54.490] Tapi kat belakang

[00:08:54.490 – 00:08:55.450] So

[00:08:55.450 – 00:08:56.610] Kat depan clean

[00:08:56.610 – 00:08:57.070] Contoh

[00:08:57.070 – 00:08:58.230] Saya buat printing

[00:08:58.230 – 00:09:00.230] Saya fokus jersey sahaja

[00:09:00.230 – 00:09:00.770] Jersey

[00:09:01.430 – 00:09:02.510] Sublimation je

[00:09:02.510 – 00:09:04.990] Dah masuk perangkap, saya jual corporate kat belakang

[00:09:04.990 – 00:09:06.510] Maksudnya 80-20 rule lah

[00:09:06.510 – 00:09:08.990] 80% marketing kat depan fokus pada

[00:09:08.990 – 00:09:10.490] Satu titik killer point

[00:09:11.230 – 00:09:13.070] Kat belakang tu bila dah dapat offer lain

[00:09:13.070 – 00:09:14.630] Tentu disak lah, nak reject ke nak accept

[00:09:14.630 – 00:09:16.790] Kalau boleh buat, accept, tak boleh buat reject

[00:09:16.790 – 00:09:19.010] Simple, ok, so tak adalah nak reject

[00:09:19.010 – 00:09:20.530] Sangat, boleh je kalau nak buat, cuma

[00:09:20.530 – 00:09:22.490] Kita nampak specialist

[00:09:22.490 – 00:09:24.910] Itu point dia dalam specialist

[00:09:26.450 – 00:09:27.390] Satu cost of business

[00:09:27.390 – 00:09:28.690] Optional entry model, ok

[00:09:28.690 – 00:09:30.950] Yang ni optional lah sebenarnya

[00:09:30.950 – 00:09:32.830] Kita jual terus pun dah ok

[00:09:32.830 – 00:09:33.550] Macam saya cakap tadi

[00:09:34.270 – 00:09:35.510] Jadi itulah dia guys

[00:09:35.510 – 00:09:36.390] Jadi specialist

[00:09:36.390 – 00:09:38.010] Tolonglah jangan jadi one stop centre

[00:09:38.810 – 00:09:40.170] Habis kesian dekat tim

[00:09:40.170 – 00:09:41.450] Semua benda nak kena buat

[00:09:41.450 – 00:09:42.930] Nak kena belajar contoh

[00:09:42.930 – 00:09:43.530] Pass control

[00:09:43.530 – 00:09:44.350] Nak buat apa

[00:09:44.350 – 00:09:45.470] Oh saya boleh buat semua tuan

[00:09:45.470 – 00:09:46.690] Cuba fokus satu je

[00:09:47.450 – 00:09:48.410] Fokus contohnya

[00:09:48.410 – 00:09:49.770] Oh saya memang pakai lipas

[00:09:50.270 – 00:09:51.650] Fokus kat lipas je

[00:09:51.650 – 00:09:54.370] So bila customer tengok dekat kita punya tu

[00:09:54.370 – 00:09:56.330] Oh memang kita ni sejala maknanya lipas

[00:09:56.330 – 00:09:57.010] Kita dah bedah

[00:09:57.010 – 00:09:58.750] Ni lipas A, lipas B, lipas C

[00:09:58.750 – 00:09:59.470] Contohnya

[00:09:59.470 – 00:10:00.750] So ingat lipas

[00:10:00.750 – 00:10:02.590] ingat kita. Contohlah

[00:10:02.590 – 00:10:04.650] saya pun tak tahulah apa niche dia tapi point dia

[00:10:04.650 – 00:10:06.830] kalau saya buat servis doktor

[00:10:06.830 – 00:10:07.990] apa yang pertama saya nak fokus?

[00:10:08.330 – 00:10:10.130] Oh saya memang pakar untuk root canal

[00:10:10.130 – 00:10:12.450] contohnya. Maksudnya dia ada

[00:10:12.450 – 00:10:14.610] satu speciality yang kita fokuskan

[00:10:14.610 – 00:10:16.190] Oh saya memang pakar braces

[00:10:16.190 – 00:10:18.130] kalau saya urutan pula

[00:10:18.130 – 00:10:20.210] Oh saya memang pakar urutan lepas bersalin

[00:10:20.210 – 00:10:21.830] fokus satu titik tu je

[00:10:21.830 – 00:10:24.490] jangan buat urutan semua. Bekam buat, bekum

[00:10:24.490 – 00:10:26.690] buat, bekim buat. Fokus satu je lah

[00:10:26.690 – 00:10:28.230] So kita jadi specialist

[00:10:28.230 – 00:10:30.370] gajah masuk kedai, gajah

[00:10:30.370 – 00:10:32.250] susah keluar, kat belakang baru

[00:10:32.250 – 00:10:33.650] kita ada option untuk promote

[00:10:33.650 – 00:10:35.970] eh eh, tak payah, tengok video yang

[00:10:35.970 – 00:10:36.710] seterusnya