Red Ocean VS Blue Ocean Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:03] Red Ocean VS Blue Ocean. Mana satu saya nak masuk ni tuan? [semak: uncertain words] [00:00:03–00:00:05] Saya nak masuk benda yang orang tak pernah buat lagi, Blue Ocean. [00:00:05–00:00:07] Pernah tak ada member-member cakap macam tu? [00:00:08–00:00:11] Antara benda paling kelakar yang orang first time buat bisnes buat, [00:00:11–00:00:14] dia kata, eh aku nak cari bisnes di yang orang tak buat lagi lah. [semak: uncertain words] [00:00:14–00:00:17] Aku nak cari bisnes yang betul-betul baru kat Malaysia ni. [00:00:17–00:00:19] Itulah statement paling bodoh saya rasa. [00:00:19–00:00:20] Untuk orang yang tak pernah buat bisnes. [00:00:20–00:00:23] Kalau bisnes tu tak ada orang buat, maksudnya tak ada demand. [semak: uncertain words] [00:00:23–00:00:24] Itulah Blue Ocean. [00:00:24–00:00:28] Kita tengok lagi, kita nak cari benda yang proven demand [00:00:28–00:00:30] Dan kita boleh create simple better offer [semak: uncertain words] [00:00:30–00:00:32] Cari demand kemudian bezakan tawarana [00:00:32–00:00:34] Maksudnya biasa company ni beza dekat offer je [00:00:34–00:00:36] Kita cari existing demand [00:00:36–00:00:38] Kita cari mana gap yang ada [00:00:38–00:00:39] Dan kita improve sikit-sikit [00:00:39–00:00:41] Contoh paling simple macam ni lah saya tunjuk [00:00:41–00:00:42] Red ocean [semak: uncertain words] [00:00:42–00:00:44] Red ocean ni [00:00:44–00:00:46] Maksudnya dia bersaing dengan market sedia ada [00:00:46–00:00:47] Apa maksud red ocean? [00:00:47–00:00:50] Maksudnya lautan tu dah penuh dengan kompetitor [00:00:50–00:00:51] Bayangkan kita nak jual kuih [00:00:51–00:00:53] Waktu hari raya [00:00:53–00:00:55] Itu red ocean ke blue ocean? [00:00:55–00:00:57] Red ocean gila-gila [00:00:57–00:00:58] Sebab banyak gila kompetitor [00:00:58–00:01:00] Tapi saya nak beritahu [semak: uncertain words] [00:01:00–00:01:03] Terkena tempias jerung [semak: uncertain words] [00:01:03–00:01:05] Dekat bilis kita ni [00:01:05–00:01:06] RM100,000 [semak: number or amount] [00:01:06–00:01:06] Selama je [00:01:08–00:01:10] Kita ni bilis baru buat kuih [00:01:11–00:01:12] Tiba-tiba [00:01:12–00:01:13] Terkena tempias [00:01:13–00:01:16] Dapat curi customer jerung besar ni [00:01:16–00:01:18] Sikit je tempias tu [00:01:18–00:01:19] Boom, satu sikit dah [semak: uncertain words] [00:01:19–00:01:20] Sebab demand tu besar [00:01:20–00:01:21] Market tu besar [00:01:21–00:01:22] Sebab tu Red Ocean [00:01:22–00:01:24] So kalau anda first time buat business [semak: uncertain words] [00:01:24–00:01:25] Tip saya [00:01:25–00:01:26] Masuk Red Ocean [00:01:26–00:01:27] Jangan masuk Blue Ocean [semak: uncertain words] [00:01:27–00:01:29] Kita cari gap mana [semak: uncertain words] [00:01:29–00:01:31] Apa benda yang kita boleh improve sikit je [00:01:31–00:01:33] Blue Ocean ni pula [00:01:33–00:01:35] Kita penat nak educate market [00:01:35–00:01:37] Blue Ocean ni sebenarnya game jerong je boleh masuk [00:01:37–00:01:40] Contohnya kita nak jual benda yang orang tak pernah jual lagi [00:01:40–00:01:41] Penat nak educate [00:01:41–00:01:42] Nak beritahu benda ni tak pernah hujud [00:01:42–00:01:44] Kita orang pertama sangat unik [00:01:44–00:01:47] Orang tak biasa basuh baju tanpa sabun contohnya [00:01:47–00:01:49] Kita perkenalkan satu berbola api [00:01:49–00:01:51] Berbola api ni masuk dalam mesin basuh [00:01:51–00:01:53] Dia boleh bersihkan baju tanpa sabun [00:01:53–00:01:54] Contoh lah [00:01:54–00:01:55] Kan macam Blue Ocean kan [00:01:55–00:01:57] Tapi mampus naik dukit orang [semak: uncertain words] [00:01:57–00:01:58] Dengan satu benda ni je [00:01:58–00:01:59] Baju boleh bawangi [00:01:59–00:02:00] Sudah [semak: uncertain words] [00:02:00–00:02:01] So [00:02:01–00:02:02] Mencabar guys [00:02:02–00:02:03] Walaupun market yang sama [00:02:03–00:02:05] Tapi kita cuba create [00:02:05–00:02:06] Something yang terlampau unik [semak: uncertain words] [00:02:06–00:02:07] Dan last kali [semak: uncertain words] [00:02:07–00:02:07] Demand tak ada [semak: uncertain words] [00:02:07–00:02:09] Kalau kita buat sabun je [00:02:09–00:02:10] Tapi bau apa [00:02:10–00:02:12] Sabun tu bau lain sikit [00:02:12–00:02:13] Ada keunikan sikit [00:02:13–00:02:14] Mungkin wedding dekat apa [semak: uncertain words] [00:02:14–00:02:15] Mungkin dekat harga sikit [00:02:15–00:02:16] Ataupun unik dekat mana [00:02:16–00:02:18] Dekat packaging dia comel [00:02:18–00:02:19] Benda simple je [semak: uncertain words] [00:02:19–00:02:20] Terus jadi unik [00:02:20–00:02:22] So that's why [semak: uncertain words] [00:02:22–00:02:23] Saya nak memperkenalkan [00:02:23–00:02:23] Purple Ocean [00:02:23–00:02:26] Ini cara nak cari blue ocean [semak: uncertain words] [00:02:26–00:02:30] Dalam red and blue ocean sebenarnya wujud satu lagi ocean [semak: uncertain words] [00:02:30–00:02:32] Kalau dicampurkan jadi kalah apa? Purple [semak: uncertain words] [00:02:32–00:02:36] Sebenarnya kita nak cari di manakah blue ocean dalam red ocean [semak: uncertain words] [00:02:37–00:02:39] Dalam red ocean sebenarnya ada blue ocean [00:02:39–00:02:40] Dengan syarat dia simple sahaja [00:02:40–00:02:41] Ini keyword dia guys [00:02:43–00:02:43] Repackaging [00:02:43–00:02:45] Jangan reinvent the wheel [00:02:45–00:02:49] Just cari apa benda yang aku boleh repackaging balik [00:02:49–00:02:49] Contoh [00:02:49–00:02:50] Repackaging offer [00:02:50–00:02:53] Kita tukar offer dia lain sikit [00:02:53–00:02:55] Repackaging ingredients sikit [semak: uncertain words] [00:02:55–00:02:57] Repackaging packaging tu sendiri [00:02:57–00:02:58] Tukar packaging [00:02:58–00:02:59] Repackaging apa? [00:02:59–00:03:00] Payment method [00:03:00–00:03:01] Ambil macam kowei [semak: uncertain words] [00:03:01–00:03:03] Dulu penapis air beli RM500 [semak: number or amount] [00:03:03–00:03:04] RM900 [semak: uncertain words, number or amount] [00:03:04–00:03:04] RM200 [semak: number or amount] [00:03:04–00:03:06] Yang tonggeng-tonggeng tu tak [00:03:06–00:03:07] Botol biru tu [00:03:07–00:03:08] Yang macam tu [00:03:08–00:03:08] Gulu-gulu [00:03:08–00:03:09] Macam tu [semak: uncertain words] [00:03:09–00:03:11] Mana pernah orang terfikir [00:03:11–00:03:12] Nak beli penapis air harga RM3,000 [semak: uncertain words, number or amount] [00:03:12–00:03:13] Tak pernah diakal [00:03:13–00:03:14] Tapi kowei datang [00:03:14–00:03:15] Dia kata apa? [00:03:15–00:03:17] Saya sediakan pembayaran ansuran [00:03:17–00:03:18] Repackaging payment [00:03:18–00:03:21] Dan kita bagi servis 2 bulan sekali [semak: number or amount] [00:03:21–00:03:23] Repackaging after sale service [semak: uncertain words] [00:03:23–00:03:24] Settle [00:03:24–00:03:25] Terus orang beli RM3,000 [semak: number or amount] [00:03:25–00:03:27] So repackaging sahaja [00:03:27–00:03:30] Payment terms ke apa ke macam-macam guys [semak: uncertain words] [00:03:30–00:03:30] So that's why [00:03:30–00:03:32] Tak payah reinvent the wheel [semak: uncertain words] [00:03:32–00:03:34] Kita still jual benda yang sama [00:03:34–00:03:35] Service yang sama [00:03:35–00:03:35] Service apa? [00:03:36–00:03:37] Service menjahit [00:03:37–00:03:39] Tapi kita repackaging sikit [00:03:39–00:03:40] Kita simply [00:03:40–00:03:42] Boleh buat same day delivery [00:03:42–00:03:44] Adalah benda-benda sikit-sikit je [00:03:44–00:03:46] Kita repackaging delivery ke apa ke [00:03:46–00:03:47] Itu adalah Purple Ocean [semak: uncertain words] [00:03:47–00:03:50] So market besar [semak: uncertain words] [00:03:50–00:03:51] Tidak bermaksud mudah menang [00:03:51–00:03:52] Ini pula masalah dia [semak: uncertain words] [00:03:52–00:03:56] Kalau kita nak tapau market yang besar ni sebenarnya [semak: uncertain words] [00:03:56–00:03:58] Kita nak check balik [00:03:58–00:04:01] Kita punya demand dan juga visibility [00:04:01–00:04:02] Pastikan kita visible [00:04:02–00:04:04] Sebab tu kita kena ada unique sikit [00:04:04–00:04:04] Itu yang saya kata tadi [semak: uncertain words] [00:04:04–00:04:07] Kita kena pastikan kita ada USP [00:04:07–00:04:09] Kita panggil brand USP [00:04:09–00:04:11] Contoh, kita customer service laju [semak: uncertain words] [00:04:11–00:04:12] Dah cukup tu je [00:04:12–00:04:13] Satu benda je [00:04:13–00:04:14] Padahal benda yang sama je [00:04:14–00:04:15] Tapi customer service laju [00:04:15–00:04:16] Dan kita highlightkan benda tu [semak: uncertain words] [00:04:16–00:04:19] So that kita visible dalam lautan jerong ni [00:04:19–00:04:21] Sebab itulah cara nak create your own purple lotion [00:04:22–00:04:23] Contoh macam ni lah [00:04:23–00:04:23] Laundry [00:04:23–00:04:24] Laundry umum [00:04:24–00:04:26] Tapi kita fokus pada specialise [semak: uncertain words] [00:04:26–00:04:30] Kita buat laundry untuk working parent [semak: uncertain words] [00:04:30–00:04:32] Boleh drop dekat bawah ofis contohnya [00:04:32–00:04:35] Kita unik-unik dengan sikit-sikit je [00:04:35–00:04:35] Tapi still laundry [00:04:35–00:04:38] Mungkin kita perkemaskan macam tu [00:04:38–00:04:39] Contoh ada orang jual makanan [00:04:39–00:04:40] Dia pergi ketuk ofis ke ofis [00:04:40–00:04:42] Dia hantar breakfast setiap pagi [00:04:42–00:04:42] Contohnya lah [00:04:42–00:04:43] Dia di lari dengan park guard [semak: uncertain words] [00:04:43–00:04:45] Bagi free kat park guard ke apa-apa kan [semak: uncertain words] [00:04:45–00:04:46] Cleaning [00:04:46–00:04:47] Kami buat cleaning [00:04:47–00:04:48] Contoh kita buat office care [00:04:48–00:04:50] Repackaging package je [00:04:50–00:04:52] Kita ada office monthly care [semak: uncertain words] [00:04:52–00:04:54] Harga dia start RM950 tuan [semak: uncertain words, number or amount] [00:04:54–00:04:54] Oh ni eh [semak: uncertain words] [00:04:54–00:04:55] Oh daripada nak [semak: uncertain words] [00:04:56–00:04:58] Pakej A, package B, package C [semak: uncertain words] [00:04:58–00:04:59] Kita siap satu package [00:04:59–00:05:01] Untuk office 1,500 square feet [semak: uncertain words, number or amount] [00:05:01–00:05:01] Kita dah standard kan [00:05:01–00:05:03] So kita attack satu kawasan [00:05:03–00:05:04] Ketuk satu shop lot tu [semak: uncertain words] [00:05:04–00:05:06] Bagi-bagi-bagi-bagi-bagi-bagi [00:05:06–00:05:07] Dan sebagainya [00:05:07–00:05:09] Dan cara nak bagi service unit macam mana [semak: uncertain words] [00:05:09–00:05:11] Kita bagi one time free [semak: uncertain words] [00:05:11–00:05:12] Tuan nak tak [00:05:12–00:05:13] Kami bersihkan for free [00:05:13–00:05:15] Oh modal lah tak apa lah [semak: uncertain words] [00:05:15–00:05:16] Itulah keunikan kita [00:05:16–00:05:18] Kita repackaging free tester [00:05:18–00:05:19] Repackaging free gift [00:05:19–00:05:20] Free gift kita adalah [semak: uncertain words] [00:05:20–00:05:21] Kita tolong cucikan office you [semak: uncertain words] [00:05:21–00:05:23] For free untuk sekali pertama [00:05:23–00:05:24] Macam tu je [00:05:24–00:05:25] And then you check [00:05:25–00:05:26] Service kita quality ke tak [00:05:26–00:05:26] Kalau you okay [semak: uncertain words] [00:05:26–00:05:27] Ambil kita lepas tu [00:05:27–00:05:28] Dah [00:05:28–00:05:29] Rugi dulu tak apa [semak: uncertain words] [00:05:29–00:05:30] Kita panggil lost ladder [00:05:30–00:05:32] So itulah dia guys [semak: uncertain words] [00:05:32–00:05:34] Dalam red ocean dan blue ocean [semak: uncertain words] [00:05:34–00:05:34] Kena ingat [00:05:34–00:05:36] Kalau kita jerung [00:05:36–00:05:38] Masuk blue ocean pun tak ada masalah [00:05:38–00:05:40] Tapi kalau kita bilis [00:05:40–00:05:41] Please jangan masuk [00:05:41–00:05:42] Eh terbalik pula [00:05:42–00:05:43] Kalau kita jerung [00:05:43–00:05:45] Masuk blue ocean tak ada masalah [00:05:45–00:05:46] Masuk blue ocean [00:05:46–00:05:47] Tapi kalau kita ikan bilis [00:05:47–00:05:49] Please masuk Red Ocean [semak: uncertain words] [00:05:49–00:05:50] In fact, saya sendiri pun [00:05:50–00:05:50] Bila buat business [semak: uncertain words] [00:05:50–00:05:51] Saya akan cari [00:05:51–00:05:52] Apakah Red Ocean yang ada demand [semak: uncertain words] [00:05:52–00:05:54] Yang aku boleh improve sikit je [00:05:54–00:05:56] Yang aku boleh nampak [00:05:56–00:05:57] Kat mana Purple Ocean [semak: uncertain words] [00:05:57–00:05:58] Kat mana keunikan [00:05:58–00:05:59] Yang aku boleh buat sikit je [00:05:59–00:06:00] Dah [00:06:00–00:06:02] Red Ocean yang tengah high demand ni [semak: uncertain words] [00:06:02–00:06:03] Tengah bergelut-gelut ni [00:06:03–00:06:04] Kita boleh create USP [00:06:04–00:06:05] Untuk brand kita [semak: uncertain words] [00:06:05–00:06:07] Okay, jumpa dalam video yang seterusnya [semak: uncertain words]