Red Ocean VS Blue Ocean
Source: https://coachadib.com/module/6ac0406091312412ad203c04
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:03.260] Red Ocean VS Blue Ocean. Mana satu saya nak masuk ni tuan?

[00:00:03.340 – 00:00:05.720] Saya nak masuk benda yang orang tak pernah buat lagi, Blue Ocean.

[00:00:05.880 – 00:00:07.500] Pernah tak ada member-member cakap macam tu?

[00:00:08.220 – 00:00:11.040] Antara benda paling kelakar yang orang first time buat bisnes buat,

[00:00:11.120 – 00:00:14.220] dia kata, eh aku nak cari bisnes di yang orang tak buat lagi lah.

[00:00:14.500 – 00:00:17.380] Aku nak cari bisnes yang betul-betul baru kat Malaysia ni.

[00:00:17.540 – 00:00:19.060] Itulah statement paling bodoh saya rasa.

[00:00:19.360 – 00:00:20.600] Untuk orang yang tak pernah buat bisnes.

[00:00:20.940 – 00:00:23.500] Kalau bisnes tu tak ada orang buat, maksudnya tak ada demand.

[00:00:23.920 – 00:00:24.800] Itulah Blue Ocean.

[00:00:24.960 – 00:00:28.220] Kita tengok lagi, kita nak cari benda yang proven demand

[00:00:28.220 – 00:00:30.500] Dan kita boleh create simple better offer

[00:00:30.500 – 00:00:32.580] Cari demand kemudian bezakan tawarana

[00:00:32.580 – 00:00:34.460] Maksudnya biasa company ni beza dekat offer je

[00:00:34.460 – 00:00:36.120] Kita cari existing demand

[00:00:36.120 – 00:00:38.080] Kita cari mana gap yang ada

[00:00:38.080 – 00:00:39.720] Dan kita improve sikit-sikit

[00:00:39.720 – 00:00:41.660] Contoh paling simple macam ni lah saya tunjuk

[00:00:41.660 – 00:00:42.660] Red ocean

[00:00:42.660 – 00:00:44.160] Red ocean ni

[00:00:44.160 – 00:00:46.740] Maksudnya dia bersaing dengan market sedia ada

[00:00:46.740 – 00:00:47.620] Apa maksud red ocean?

[00:00:47.880 – 00:00:50.240] Maksudnya lautan tu dah penuh dengan kompetitor

[00:00:50.240 – 00:00:51.820] Bayangkan kita nak jual kuih

[00:00:51.820 – 00:00:53.460] Waktu hari raya

[00:00:53.460 – 00:00:55.160] Itu red ocean ke blue ocean?

[00:00:55.600 – 00:00:57.000] Red ocean gila-gila

[00:00:57.000 – 00:00:58.820] Sebab banyak gila kompetitor

[00:00:58.820 – 00:01:00.260] Tapi saya nak beritahu

[00:01:00.260 – 00:01:03.280] Terkena tempias jerung

[00:01:03.280 – 00:01:05.120] Dekat bilis kita ni

[00:01:05.120 – 00:01:06.340] RM100,000

[00:01:06.340 – 00:01:06.860] Selama je

[00:01:08.000 – 00:01:10.640] Kita ni bilis baru buat kuih

[00:01:11.260 – 00:01:12.240] Tiba-tiba

[00:01:12.240 – 00:01:13.820] Terkena tempias

[00:01:13.820 – 00:01:16.360] Dapat curi customer jerung besar ni

[00:01:16.360 – 00:01:18.040] Sikit je tempias tu

[00:01:18.040 – 00:01:19.420] Boom, satu sikit dah

[00:01:19.420 – 00:01:20.820] Sebab demand tu besar

[00:01:20.820 – 00:01:21.640] Market tu besar

[00:01:21.640 – 00:01:22.480] Sebab tu Red Ocean

[00:01:22.480 – 00:01:24.560] So kalau anda first time buat business

[00:01:24.560 – 00:01:25.420] Tip saya

[00:01:25.420 – 00:01:26.600] Masuk Red Ocean

[00:01:26.600 – 00:01:27.760] Jangan masuk Blue Ocean

[00:01:27.760 – 00:01:29.840] Kita cari gap mana

[00:01:29.840 – 00:01:31.980] Apa benda yang kita boleh improve sikit je

[00:01:31.980 – 00:01:33.280] Blue Ocean ni pula

[00:01:33.280 – 00:01:35.280] Kita penat nak educate market

[00:01:35.280 – 00:01:37.860] Blue Ocean ni sebenarnya game jerong je boleh masuk

[00:01:37.860 – 00:01:40.220] Contohnya kita nak jual benda yang orang tak pernah jual lagi

[00:01:40.220 – 00:01:41.020] Penat nak educate

[00:01:41.020 – 00:01:42.980] Nak beritahu benda ni tak pernah hujud

[00:01:42.980 – 00:01:44.500] Kita orang pertama sangat unik

[00:01:44.500 – 00:01:47.620] Orang tak biasa basuh baju tanpa sabun contohnya

[00:01:47.620 – 00:01:49.920] Kita perkenalkan satu berbola api

[00:01:49.920 – 00:01:51.760] Berbola api ni masuk dalam mesin basuh

[00:01:51.760 – 00:01:53.620] Dia boleh bersihkan baju tanpa sabun

[00:01:53.620 – 00:01:54.140] Contoh lah

[00:01:54.140 – 00:01:55.340] Kan macam Blue Ocean kan

[00:01:55.340 – 00:01:57.140] Tapi mampus naik dukit orang

[00:01:57.140 – 00:01:58.860] Dengan satu benda ni je

[00:01:58.860 – 00:01:59.700] Baju boleh bawangi

[00:01:59.700 – 00:02:00.500] Sudah

[00:02:00.500 – 00:02:01.140] So

[00:02:01.140 – 00:02:02.240] Mencabar guys

[00:02:02.240 – 00:02:03.840] Walaupun market yang sama

[00:02:03.840 – 00:02:05.180] Tapi kita cuba create

[00:02:05.180 – 00:02:06.300] Something yang terlampau unik

[00:02:06.300 – 00:02:07.240] Dan last kali

[00:02:07.240 – 00:02:07.820] Demand tak ada

[00:02:07.820 – 00:02:09.420] Kalau kita buat sabun je

[00:02:09.420 – 00:02:10.580] Tapi bau apa

[00:02:10.580 – 00:02:12.240] Sabun tu bau lain sikit

[00:02:12.240 – 00:02:13.500] Ada keunikan sikit

[00:02:13.500 – 00:02:14.680] Mungkin wedding dekat apa

[00:02:14.680 – 00:02:15.760] Mungkin dekat harga sikit

[00:02:15.760 – 00:02:16.720] Ataupun unik dekat mana

[00:02:16.720 – 00:02:18.000] Dekat packaging dia comel

[00:02:18.000 – 00:02:19.060] Benda simple je

[00:02:19.060 – 00:02:20.440] Terus jadi unik

[00:02:20.440 – 00:02:22.020] So that's why

[00:02:22.020 – 00:02:23.080] Saya nak memperkenalkan

[00:02:23.080 – 00:02:23.900] Purple Ocean

[00:02:23.900 – 00:02:26.220] Ini cara nak cari blue ocean

[00:02:26.220 – 00:02:30.240] Dalam red and blue ocean sebenarnya wujud satu lagi ocean

[00:02:30.240 – 00:02:32.040] Kalau dicampurkan jadi kalah apa? Purple

[00:02:32.040 – 00:02:36.500] Sebenarnya kita nak cari di manakah blue ocean dalam red ocean

[00:02:37.740 – 00:02:39.660] Dalam red ocean sebenarnya ada blue ocean

[00:02:39.660 – 00:02:40.800] Dengan syarat dia simple sahaja

[00:02:40.800 – 00:02:41.580] Ini keyword dia guys

[00:02:43.300 – 00:02:43.900] Repackaging

[00:02:43.900 – 00:02:45.980] Jangan reinvent the wheel

[00:02:45.980 – 00:02:49.060] Just cari apa benda yang aku boleh repackaging balik

[00:02:49.060 – 00:02:49.520] Contoh

[00:02:49.520 – 00:02:50.880] Repackaging offer

[00:02:50.880 – 00:02:53.180] Kita tukar offer dia lain sikit

[00:02:53.180 – 00:02:55.100] Repackaging ingredients sikit

[00:02:55.100 – 00:02:57.220] Repackaging packaging tu sendiri

[00:02:57.220 – 00:02:58.120] Tukar packaging

[00:02:58.120 – 00:02:59.340] Repackaging apa?

[00:02:59.500 – 00:03:00.140] Payment method

[00:03:00.140 – 00:03:01.060] Ambil macam kowei

[00:03:01.060 – 00:03:03.140] Dulu penapis air beli RM500

[00:03:03.140 – 00:03:04.300] RM900

[00:03:04.300 – 00:03:04.840] RM200

[00:03:04.840 – 00:03:06.560] Yang tonggeng-tonggeng tu tak

[00:03:06.560 – 00:03:07.500] Botol biru tu

[00:03:07.500 – 00:03:08.100] Yang macam tu

[00:03:08.100 – 00:03:08.880] Gulu-gulu

[00:03:08.880 – 00:03:09.860] Macam tu

[00:03:09.860 – 00:03:11.280] Mana pernah orang terfikir

[00:03:11.280 – 00:03:12.540] Nak beli penapis air harga RM3,000

[00:03:12.540 – 00:03:13.460] Tak pernah diakal

[00:03:13.460 – 00:03:14.620] Tapi kowei datang

[00:03:14.620 – 00:03:15.120] Dia kata apa?

[00:03:15.360 – 00:03:17.380] Saya sediakan pembayaran ansuran

[00:03:17.380 – 00:03:18.540] Repackaging payment

[00:03:18.540 – 00:03:21.540] Dan kita bagi servis 2 bulan sekali

[00:03:21.540 – 00:03:23.460] Repackaging after sale service

[00:03:23.460 – 00:03:24.400] Settle

[00:03:24.400 – 00:03:25.620] Terus orang beli RM3,000

[00:03:25.620 – 00:03:27.920] So repackaging sahaja

[00:03:27.920 – 00:03:30.080] Payment terms ke apa ke macam-macam guys

[00:03:30.080 – 00:03:30.740] So that's why

[00:03:30.740 – 00:03:32.180] Tak payah reinvent the wheel

[00:03:32.180 – 00:03:34.060] Kita still jual benda yang sama

[00:03:34.060 – 00:03:35.220] Service yang sama

[00:03:35.220 – 00:03:35.840] Service apa?

[00:03:36.080 – 00:03:37.300] Service menjahit

[00:03:37.300 – 00:03:39.460] Tapi kita repackaging sikit

[00:03:39.460 – 00:03:40.540] Kita simply

[00:03:40.540 – 00:03:42.420] Boleh buat same day delivery

[00:03:42.420 – 00:03:44.280] Adalah benda-benda sikit-sikit je

[00:03:44.280 – 00:03:46.000] Kita repackaging delivery ke apa ke

[00:03:46.000 – 00:03:47.640] Itu adalah Purple Ocean

[00:03:47.640 – 00:03:50.460] So market besar

[00:03:50.460 – 00:03:51.620] Tidak bermaksud mudah menang

[00:03:51.620 – 00:03:52.800] Ini pula masalah dia

[00:03:52.800 – 00:03:56.360] Kalau kita nak tapau market yang besar ni sebenarnya

[00:03:56.360 – 00:03:58.460] Kita nak check balik

[00:03:58.460 – 00:04:01.020] Kita punya demand dan juga visibility

[00:04:01.660 – 00:04:02.780] Pastikan kita visible

[00:04:02.780 – 00:04:04.200] Sebab tu kita kena ada unique sikit

[00:04:04.200 – 00:04:04.940] Itu yang saya kata tadi

[00:04:04.940 – 00:04:07.720] Kita kena pastikan kita ada USP

[00:04:07.720 – 00:04:09.260] Kita panggil brand USP

[00:04:09.260 – 00:04:11.580] Contoh, kita customer service laju

[00:04:11.580 – 00:04:12.360] Dah cukup tu je

[00:04:12.360 – 00:04:13.120] Satu benda je

[00:04:13.120 – 00:04:14.080] Padahal benda yang sama je

[00:04:14.080 – 00:04:15.160] Tapi customer service laju

[00:04:15.160 – 00:04:16.540] Dan kita highlightkan benda tu

[00:04:16.540 – 00:04:19.260] So that kita visible dalam lautan jerong ni

[00:04:19.260 – 00:04:21.900] Sebab itulah cara nak create your own purple lotion

[00:04:22.440 – 00:04:23.440] Contoh macam ni lah

[00:04:23.440 – 00:04:23.920] Laundry

[00:04:23.920 – 00:04:24.940] Laundry umum

[00:04:24.940 – 00:04:26.800] Tapi kita fokus pada specialise

[00:04:26.800 – 00:04:30.860] Kita buat laundry untuk working parent

[00:04:30.860 – 00:04:32.960] Boleh drop dekat bawah ofis contohnya

[00:04:32.960 – 00:04:35.080] Kita unik-unik dengan sikit-sikit je

[00:04:35.080 – 00:04:35.920] Tapi still laundry

[00:04:35.920 – 00:04:38.120] Mungkin kita perkemaskan macam tu

[00:04:38.120 – 00:04:39.760] Contoh ada orang jual makanan

[00:04:39.760 – 00:04:40.940] Dia pergi ketuk ofis ke ofis

[00:04:40.940 – 00:04:42.120] Dia hantar breakfast setiap pagi

[00:04:42.120 – 00:04:42.860] Contohnya lah

[00:04:42.860 – 00:04:43.820] Dia di lari dengan park guard

[00:04:43.820 – 00:04:45.660] Bagi free kat park guard ke apa-apa kan

[00:04:45.660 – 00:04:46.620] Cleaning

[00:04:46.620 – 00:04:47.280] Kami buat cleaning

[00:04:47.280 – 00:04:48.620] Contoh kita buat office care

[00:04:48.620 – 00:04:50.340] Repackaging package je

[00:04:50.340 – 00:04:52.040] Kita ada office monthly care

[00:04:52.040 – 00:04:54.240] Harga dia start RM950 tuan

[00:04:54.240 – 00:04:54.900] Oh ni eh

[00:04:54.900 – 00:04:55.960] Oh daripada nak

[00:04:56.580 – 00:04:58.100] Pakej A, package B, package C

[00:04:58.100 – 00:04:59.480] Kita siap satu package

[00:04:59.480 – 00:05:01.020] Untuk office 1,500 square feet

[00:05:01.020 – 00:05:01.760] Kita dah standard kan

[00:05:01.760 – 00:05:03.240] So kita attack satu kawasan

[00:05:03.240 – 00:05:04.540] Ketuk satu shop lot tu

[00:05:04.540 – 00:05:06.560] Bagi-bagi-bagi-bagi-bagi-bagi

[00:05:06.560 – 00:05:07.500] Dan sebagainya

[00:05:07.500 – 00:05:09.360] Dan cara nak bagi service unit macam mana

[00:05:09.360 – 00:05:11.400] Kita bagi one time free

[00:05:11.400 – 00:05:12.100] Tuan nak tak

[00:05:12.100 – 00:05:13.420] Kami bersihkan for free

[00:05:13.420 – 00:05:15.000] Oh modal lah tak apa lah

[00:05:15.000 – 00:05:16.140] Itulah keunikan kita

[00:05:16.140 – 00:05:18.340] Kita repackaging free tester

[00:05:18.340 – 00:05:19.700] Repackaging free gift

[00:05:19.700 – 00:05:20.440] Free gift kita adalah

[00:05:20.440 – 00:05:21.860] Kita tolong cucikan office you

[00:05:21.860 – 00:05:23.000] For free untuk sekali pertama

[00:05:23.000 – 00:05:24.260] Macam tu je

[00:05:24.260 – 00:05:25.020] And then you check

[00:05:25.020 – 00:05:26.180] Service kita quality ke tak

[00:05:26.180 – 00:05:26.820] Kalau you okay

[00:05:26.820 – 00:05:27.880] Ambil kita lepas tu

[00:05:27.880 – 00:05:28.140] Dah

[00:05:28.780 – 00:05:29.880] Rugi dulu tak apa

[00:05:29.880 – 00:05:30.940] Kita panggil lost ladder

[00:05:30.940 – 00:05:32.340] So itulah dia guys

[00:05:32.340 – 00:05:34.520] Dalam red ocean dan blue ocean

[00:05:34.520 – 00:05:34.980] Kena ingat

[00:05:34.980 – 00:05:36.520] Kalau kita jerung

[00:05:36.520 – 00:05:38.280] Masuk blue ocean pun tak ada masalah

[00:05:38.280 – 00:05:40.240] Tapi kalau kita bilis

[00:05:40.240 – 00:05:41.440] Please jangan masuk

[00:05:41.440 – 00:05:42.540] Eh terbalik pula

[00:05:42.540 – 00:05:43.800] Kalau kita jerung

[00:05:43.800 – 00:05:45.340] Masuk blue ocean tak ada masalah

[00:05:45.340 – 00:05:46.240] Masuk blue ocean

[00:05:46.240 – 00:05:47.940] Tapi kalau kita ikan bilis

[00:05:47.940 – 00:05:49.100] Please masuk Red Ocean

[00:05:49.100 – 00:05:50.340] In fact, saya sendiri pun

[00:05:50.340 – 00:05:50.940] Bila buat business

[00:05:50.940 – 00:05:51.520] Saya akan cari

[00:05:51.520 – 00:05:52.940] Apakah Red Ocean yang ada demand

[00:05:52.940 – 00:05:54.860] Yang aku boleh improve sikit je

[00:05:54.860 – 00:05:56.380] Yang aku boleh nampak

[00:05:56.380 – 00:05:57.440] Kat mana Purple Ocean

[00:05:57.440 – 00:05:58.360] Kat mana keunikan

[00:05:58.360 – 00:05:59.500] Yang aku boleh buat sikit je

[00:05:59.500 – 00:06:00.000] Dah

[00:06:00.000 – 00:06:02.100] Red Ocean yang tengah high demand ni

[00:06:02.100 – 00:06:03.080] Tengah bergelut-gelut ni

[00:06:03.080 – 00:06:04.980] Kita boleh create USP

[00:06:04.980 – 00:06:05.680] Untuk brand kita

[00:06:05.680 – 00:06:07.100] Okay, jumpa dalam video yang seterusnya