Winning Service Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:10] Chapter 1 dalam Business Model adalah Winning Service. Kita nak mencari Service ataupun Winning Product. Apakah Winning Service yang wujud? [semak: uncertain words, number or amount] [00:00:10–00:00:20] Ok, jom kita go through. First kali adalah Product vs Service. Ok, Chapter 1 ni nama dia Winning Service dan lesson pertama nama dia adalah Product vs Service. [semak: uncertain words, number or amount] [00:00:21–00:00:28] Ok, Product vs Service ni. Saya nak menjawab persoalan zaman berzaman. Perdebatan antara alim ulama' business owner. [semak: uncertain words] [00:00:28–00:00:29] mana saya kata bagus [semak: uncertain words] [00:00:29–00:00:31] buat produk ke buat servis [semak: uncertain words] [00:00:31–00:00:31] saya rasa [semak: uncertain words] [00:00:31–00:00:33] buat servis ni tak kaya lah tuan [00:00:33–00:00:35] banyak owner produk yang kaya [00:00:35–00:00:36] sebenarnya guys [00:00:36–00:00:37] kedua-dua ni ada pro and con dia [00:00:37–00:00:39] kita kena tahu [00:00:41–00:00:42] berpezaan antara [00:00:42–00:00:43] bisnes produk dan bisnes servis [00:00:43–00:00:44] bisnes produk ni [00:00:46–00:00:46] demand dia [00:00:46–00:00:47] kenapa customer produk [00:00:47–00:00:48] bisnes servis pula [00:00:48–00:00:50] kenapa customer percayaan kita [00:00:50–00:00:52] dia ada beza lah [00:00:52–00:00:52] contoh [00:00:52–00:00:54] bisnes produk [00:00:54–00:00:55] supply dia simple je [00:00:55–00:00:56] order dekat stok [semak: uncertain words] [00:00:56–00:00:57] supplier kena kita produk [semak: uncertain words] [00:00:57–00:01:01] Tapi untuk supply business service, dia tak semudah order dekat kilang. [00:01:01–00:01:06] Dia melibatkan people, slot, berapa banyak slot kita boleh sumbat dalam satu staff. [00:01:06–00:01:08] Proses delivery, macam mana kita nak deliver. [00:01:08–00:01:11] Maksudnya, kita nak menjaga quality service. [00:01:11–00:01:13] Dia melibatkan people, ayat dekat sini. [00:01:13–00:01:17] Lepas tu nak consistent pula, nak kena QC, setiap batch product, specification. [00:01:18–00:01:19] Biasa ni kilang settlekan. [00:01:19–00:01:21] Kita QC, after kilang dah QC. [semak: uncertain words] [00:01:21–00:01:24] Yang ni pula melibatkan SOP, melibatkan setiap satu service. [00:01:25–00:01:26] Jadi, dia ada perbezaan kat sini. [00:01:26–00:01:28] Kalau nak scale, biasanya kita tambah [00:01:28–00:01:30] Distribution, macam mana kita nak distribute [semak: uncertain words] [00:01:30–00:01:33] Letak dekat SKB 11 [semak: uncertain words, number or amount] [00:01:33–00:01:34] Ke dekat restaurant tempat [semak: uncertain words] [00:01:34–00:01:35] Ada agent, ada stockist [semak: uncertain words] [00:01:35–00:01:38] Tapi untuk business service pula, kalau nak scale, kena tambah [semak: uncertain words] [00:01:38–00:01:40] Capacity, team operation kena besar [00:01:40–00:01:41] Tanpa jatuhkan quality [00:01:41–00:01:44] Jadi perbezaan paling besar kat sini [00:01:44–00:01:45] Yang ni [00:01:46–00:01:48] Siapa paling bagus? Mana satu lagi [00:01:48–00:01:50] Bagus? Kita tengok pada [semak: uncertain words] [00:01:50–00:01:52] Modal dulu lah. Sebenarnya kenapa [semak: uncertain words] [00:01:52–00:01:54] Saya jatuh cinta dengan business service [00:01:54–00:01:56] Sebab business service antara [00:01:56–00:01:58] bisnes yang modal dia sangat kecil. [00:01:58–00:02:00] Bisnes produk, dia punya [semak: uncertain words] [00:02:00–00:02:02] MOQ, minimum order [00:02:02–00:02:04] quantity dia sangat banyak. Contoh nak buat [semak: uncertain words] [00:02:04–00:02:06] bisnes produk, perlukan RM5,000. [semak: number or amount] [00:02:06–00:02:08] Perlukan RM10,000. Tak campur branding lagi. [semak: number or amount] [00:02:08–00:02:10] Tak campur nak ambil testimoni apa semua. [00:02:10–00:02:12] Itu pun kalau tak buat fake testimony. [00:02:12–00:02:14] Kalau buat fake testimony, [00:02:14–00:02:16] dah hilang keberkatan pula. Tapi [00:02:16–00:02:18] bisnes service ni, dia sangat lean. [00:02:18–00:02:20] Dia bermula kan dengan, kita [semak: uncertain words] [00:02:20–00:02:21] boleh buat secara freelance dulu. [00:02:22–00:02:23] Kita boleh buat secara [00:02:24–00:02:26] tolong-tolong pun tak apa. Contohnya, saya [00:02:26–00:02:27] Saya buat servis pest control contohnya. [semak: uncertain words] [00:02:28–00:02:29] Saya buat je kecil-kecilan. [semak: uncertain words] [00:02:29–00:02:31] Sebagai kawan-kawan, saya buat pest control. [semak: uncertain words] [00:02:32–00:02:34] Tapi saya kat jaga kawasan ni, murah-murah je saya buat. [semak: uncertain words] [00:02:34–00:02:35] Kita dapatkan portfolio dulu. [00:02:35–00:02:37] Boleh ketuk rumah ke rumah. [00:02:37–00:02:38] Katalah kita buat printing. [00:02:38–00:02:39] Kita boleh start kecil dulu. [00:02:40–00:02:41] Customer bayar baru kita start. [00:02:41–00:02:42] Itu kelebihan bisnis service. [semak: uncertain words] [00:02:42–00:02:45] Kita rotate balik duit daripada deposit customer. [00:02:45–00:02:47] Beza pula dengan fizikal. [00:02:47–00:02:49] Sebab itulah, antara produk dengan servis, [00:02:50–00:02:51] kita kena tahu, modal kecil ke modal besar? [00:02:52–00:02:54] Kalau modal besar, orang buat produk. [00:02:54–00:02:56] Kalau modal kecil, orang buat service [semak: uncertain words] [00:02:56–00:02:57] Itu beza paling besar [semak: uncertain words] [00:02:57–00:02:59] Dan satu lagi juga tentang produk dan service [semak: uncertain words] [00:03:00–00:03:01] Tengok lagi, pergi sini [semak: uncertain words] [00:03:02–00:03:03] Duplicate [00:03:04–00:03:06] Yang ni, business product ni [00:03:06–00:03:08] Dia masalah sangat senang diduplikasi [semak: uncertain words] [00:03:08–00:03:10] Kalau tahu kilang mana dia buat [00:03:10–00:03:12] Tahu dekat mana kilang OEM [00:03:12–00:03:15] Kilang yang buat kuantiti founder tu [00:03:15–00:03:16] Oh, kilang kat Sungai Pertani Kedah [semak: uncertain words] [00:03:16–00:03:18] Aku pergi sana, order sebiji [00:03:18–00:03:20] Kilang ni pula, aduh tak boleh harap betul [00:03:20–00:03:23] Alang-alang, memang dia nak close customer founder [00:03:23–00:03:25] Dia membocorkan formulasi [semak: uncertain words] [00:03:26–00:03:27] Itulah masalah dia [00:03:27–00:03:29] Kita dah penat buat agreement lah [semak: uncertain words] [00:03:29–00:03:31] Bagai apa semua, lah-lah kilang nak untung [00:03:31–00:03:33] Dia pergi bocor kan, yang lagi kelakar [semak: uncertain words] [00:03:33–00:03:35] Kilang sendiri buat produk sebiji [00:03:35–00:03:37] Macam founder tu, dia bengang je tengok [semak: uncertain words] [00:03:37–00:03:39] Uish, banyak pula dia order sebulan [semak: uncertain words] [00:03:39–00:03:41] 20,000 unit, 40,000 unit kan sebulan [semak: number or amount] [00:03:41–00:03:42] Eh, aku duplicate lah, aku tiru [00:03:42–00:03:44] Itu yang masalah berlakunya [00:03:44–00:03:46] Satu lagi pula, tiru duta [00:03:47–00:03:49] Duta yang sama yang kita dah jadi muka depan tu [semak: uncertain words] [00:03:49–00:03:52] Adalah seorang ustaz ke artis ke selebriti ke [00:03:52–00:03:53] kena sailang pergi buat produk ni [00:03:53–00:03:54] habis [semak: uncertain words] [00:03:54–00:03:55] so [semak: uncertain words] [00:03:55–00:03:56] produk ni dia [00:03:56–00:03:58] banyak kes-kes sailang menyailang [00:03:58–00:03:58] amalan mulia lah [00:03:58–00:03:59] dekat produk ni [00:03:59–00:04:01] tapi dekat service ni [00:04:01–00:04:01] dia tak semudah tu [00:04:01–00:04:03] untuk sailang business service [00:04:03–00:04:04] tak semudah tu [00:04:04–00:04:05] dia kena belajar [00:04:05–00:04:06] kena kerja dulu [00:04:06–00:04:07] setahun dua tahun [00:04:07–00:04:08] in fact [00:04:08–00:04:09] dia melibatkan orang [00:04:09–00:04:10] kita nak scale team [00:04:10–00:04:12] kena hire lagi ramai orang [00:04:12–00:04:13] so that's why business service ni [00:04:13–00:04:14] kenapa saya suka [00:04:14–00:04:15] saya sendiri buat business service [00:04:15–00:04:16] dah lebih 12 tahun [semak: number or amount] [00:04:16–00:04:18] sangat susah nak duplikate [00:04:18–00:04:18] in fact [00:04:18–00:04:20] setiap company service adalah [00:04:20–00:04:21] unique [semak: uncertain words] [00:04:21–00:04:21] takkan sama [00:04:22–00:04:23] Lepas tu, cost pula [semak: uncertain words] [00:04:23–00:04:26] Adalah product cost, ada ads [semak: uncertain words] [00:04:26–00:04:28] Apa semua, untuk company [semak: uncertain words] [00:04:29–00:04:30] Service ni [00:04:30–00:04:32] Product ni, product physical ni [semak: uncertain words] [00:04:32–00:04:34] Cost banyak habis [00:04:34–00:04:35] Dekat mana? Dekat ads [00:04:35–00:04:38] Cost banyak habis dekat marketing [00:04:38–00:04:39] Sebab tu, dia ada dua kelakar [00:04:39–00:04:41] Company service [00:04:41–00:04:44] Hanya menang bila berjaya diprodukkan [00:04:44–00:04:45] Company product [00:04:45–00:04:47] Hanya menang bila berjaya diserviskan [00:04:47–00:04:49] Ni kejap lagi saya akan share lebih detail [semak: uncertain words] [00:04:50–00:04:51] Cerita ni macam ni guys [semak: uncertain words] [00:04:51–00:04:53] Company product dia tak ada masalah [semak: uncertain words] [00:04:55–00:04:55] Demand sangat [00:04:55–00:04:56] Dia tak ada masalah supply [00:04:56–00:04:58] Dia simply boleh order je dekat kilang [00:04:58–00:05:00] Dia order je lah MOQ tambah lagi lah [00:05:00–00:05:01] Berapa 10,000 unit ke apa [semak: number or amount] [00:05:01–00:05:03] Tapi company product semua ada masalah demand [00:05:03–00:05:05] Dalam bisnes ni dua masalah je [00:05:05–00:05:05] Demand, supply [00:05:05–00:05:06] Demand, supply [00:05:06–00:05:09] So company product masalah dia adalah demand [00:05:09–00:05:11] Company service pula tak ada masalah demand [00:05:11–00:05:13] Kebanyakan company service ni [00:05:13–00:05:14] Sampai takut nak run ads [semak: uncertain words] [00:05:14–00:05:16] Sebab team tak cukup nak cover [semak: uncertain words] [00:05:16–00:05:17] Cover kawasan ni je [00:05:17–00:05:18] Biasa company service ni [00:05:18–00:05:20] Kadang-kadang dia self-sabotage [00:05:20–00:05:21] Sebab dia tak cukup team [00:05:21–00:05:23] Bila banyak sangat order, quality drop pula [semak: uncertain words] [00:05:23–00:05:26] So apa yang berlaku, company service [semak: uncertain words] [00:05:26–00:05:28] Dia masalah pada supply [00:05:28–00:05:30] Dia kena memprodukkan service dia [semak: uncertain words] [00:05:30–00:05:31] Nanti kita akan belajar [00:05:32–00:05:33] Sebab itulah kalau kita tengok [00:05:34–00:05:36] Dekat cost, company product [00:05:36–00:05:38] Dia banyak cost dekat ads dan sebagainya [00:05:38–00:05:40] Simpan stock, company service pula [00:05:40–00:05:41] Dekat cost staff lah [00:05:41–00:05:43] Cost staff ni memang banyak keluar, labour cost [semak: uncertain words] [00:05:43–00:05:45] Lepas tu ketahanan [00:05:45–00:05:47] Boleh tak sustain, yang ni trending juga [00:05:47–00:05:50] Masalahnya, 6 bulan [semak: number or amount] [00:05:50–00:05:51] Itu cepat sangat lah [semak: uncertain words] [00:05:51–00:05:52] Biasa 3 tahun [semak: number or amount] [00:05:52–00:05:53] Produk tu dah start sendu [00:05:53–00:05:54] Masuk produk lain pula [00:05:54–00:05:56] Setiap 2-3 tahun [semak: number or amount] [00:05:56–00:05:57] 2-3 tahun [semak: number or amount] [00:05:57–00:05:58] Ingredient A tengah hype [00:05:58–00:05:59] Ingredient produk tu tengah hype [semak: uncertain words] [00:05:59–00:06:00] Itu drop [semak: uncertain words] [00:06:00–00:06:00] Itu naik [00:06:00–00:06:00] Itu drop [semak: uncertain words] [00:06:00–00:06:02] Tapi servis [00:06:02–00:06:03] Susah nak drop [00:06:03–00:06:04] Servis ni [00:06:04–00:06:04] Pest control [semak: uncertain words] [00:06:04–00:06:05] Dulu kilis selamanya [00:06:05–00:06:07] Serangga tu still sama [00:06:07–00:06:08] Still lipas juga [00:06:08–00:06:09] Ada kata-tiba [00:06:09–00:06:09] Lipas [00:06:09–00:06:11] Bakar Brazil [semak: uncertain words] [00:06:11–00:06:12] Nak bunuh dia [00:06:12–00:06:13] Kena tembak bakar bistur manik [semak: uncertain words] [00:06:13–00:06:15] Tak logik kan [00:06:15–00:06:16] Still sembuh spray juga [00:06:16–00:06:17] So macam tu [semak: uncertain words] [00:06:17–00:06:18] Ada jarang berubah lah [semak: uncertain words] [00:06:18–00:06:18] Aku kata [semak: uncertain words] [00:06:18–00:06:20] Dan apa lagi kat sini [00:06:20–00:06:24] Haa, yang ni. Beli dulu. Kita kena modal balik. Kita kena modal. Yang ni skill dulu. [semak: uncertain words] [00:06:24–00:06:28] Maksudnya, yang ni orang beli produk. Yang ni orang beli skill. [00:06:28–00:06:32] Itu. Maksudnya, kalau anda nak buat servis, anda kena jual skill. [semak: uncertain words] [00:06:33–00:06:38] Kalau anda jual produk, anda jual formulasi. Anda jual packaging the product itself. [semak: uncertain words] [00:06:39–00:06:49] Dan, yang ni, owner boleh buat semualah. Saya banyak jumpa company product ada yang sorang tapi boleh buat sejuta. [semak: uncertain words] [00:06:49–00:06:51] Ada. Ada yang saya jumpa, husband and wife. [00:06:51–00:06:53] Dua-tiga orang je, tapi sejuta sebulan. [semak: uncertain words] [00:06:53–00:06:55] Memang ada. Maksudnya, dia outsourcekan je. [00:06:56–00:06:57] Packaging outsource. [00:06:57–00:06:59] Influencer outsource. Affiliate. [00:06:59–00:07:01] Dua-tiga orang je. Memang boleh. [00:07:01–00:07:02] Okey. [semak: uncertain words] [00:07:03–00:07:05] Tapi, service ni, dia tak boleh lah. [semak: uncertain words] [00:07:05–00:07:07] Tak boleh lah sorang-sorang. Dia memang kena ada satu standard [00:07:07–00:07:08] dan kita kena scale by people. [00:07:09–00:07:11] Sebab tu, company service, team dia ramai. [semak: uncertain words] [00:07:11–00:07:13] Kalau company service, dia memang [00:07:13–00:07:15] kena bersilat dengan uruskan staff. [00:07:16–00:07:17] Company product, dia kena bersilat [00:07:17–00:07:20] uruskan marketing [00:07:20–00:07:21] kat situ lah eh [semak: uncertain words] [00:07:21–00:07:22] so that's why [00:07:22–00:07:23] antara produk dengan service [00:07:23–00:07:24] saya jatuh cinta [00:07:24–00:07:25] dengan service [00:07:25–00:07:26] banyak jutawan produk [00:07:26–00:07:27] perasan tak [00:07:27–00:07:28] sebab jutawan produk [00:07:28–00:07:29] funnel dia apa [semak: uncertain words] [00:07:29–00:07:30] dia nak tarik affiliate [00:07:30–00:07:30] tarik agent [00:07:30–00:07:31] sebab tu dia kena war-warkan [semak: uncertain words] [00:07:31–00:07:32] kejayaan kereta [00:07:32–00:07:33] Ferrari [00:07:33–00:07:34] kemegahan [00:07:34–00:07:34] kejatuhan [00:07:34–00:07:35] dia kena war-warkan [00:07:35–00:07:36] sebab itu funnel [00:07:36–00:07:37] tarik agent stokis [00:07:37–00:07:38] tapi company service [00:07:38–00:07:39] dia jarang hype-hype sangat [00:07:39–00:07:41] orang-orang service ni [00:07:41–00:07:42] jutawan service dia [00:07:42–00:07:43] berjaya senyap-senyap [00:07:43–00:07:44] sebab dia tak ada [00:07:44–00:07:45] gain [00:07:45–00:07:46] dia tak ada kelebihan pun [00:07:46–00:07:47] kalau dia war-war kan [00:07:47–00:07:47] untuk apa [00:07:47–00:07:49] Bukan aku nak tarik affiliate pun [00:07:49–00:07:50] Service aku ni [semak: uncertain words] [00:07:50–00:07:50] Team sale aku je [semak: uncertain words] [00:07:50–00:07:50] Close [00:07:50–00:07:52] So company service [00:07:52–00:07:53] Yang jutawan ni ramai [00:07:53–00:07:54] Cuma kita tak perasan [00:07:54–00:07:56] Kita terhype dengan product [semak: uncertain words] [00:07:56–00:07:56] Okay [00:07:56–00:07:57] So that's why [00:07:57–00:07:59] Kalau anda penonton BBS [00:07:59–00:08:00] BBS ni adalah [semak: uncertain words] [00:08:00–00:08:01] Blueprint [00:08:01–00:08:02] Business Service [00:08:03–00:08:04] This is [00:08:04–00:08:05] Tutorial yang anda cari selama ni [semak: uncertain words] [00:08:05–00:08:06] Dan please [00:08:06–00:08:07] Jatuh cinta dengan service [00:08:07–00:08:09] Tak payah buat product [00:08:09–00:08:09] Service [00:08:09–00:08:11] Ada kemanisan dia [00:08:11–00:08:12] Kita akan belajar dalam [00:08:12–00:08:13] Business model yang seterusnya [00:08:13–00:08:14] Jumpa dalam video selanjutnya [semak: uncertain words]