Winning Service Source: https://coachadib.com/module/6ac0406091312412ad203c02 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:10.260] Chapter 1 dalam Business Model adalah Winning Service. Kita nak mencari Service ataupun Winning Product. Apakah Winning Service yang wujud? [00:00:10.420 – 00:00:20.760] Ok, jom kita go through. First kali adalah Product vs Service. Ok, Chapter 1 ni nama dia Winning Service dan lesson pertama nama dia adalah Product vs Service. [00:00:21.040 – 00:00:28.020] Ok, Product vs Service ni. Saya nak menjawab persoalan zaman berzaman. Perdebatan antara alim ulama' business owner. [00:00:28.020 – 00:00:29.740] mana saya kata bagus [00:00:29.740 – 00:00:31.280] buat produk ke buat servis [00:00:31.280 – 00:00:31.700] saya rasa [00:00:31.700 – 00:00:33.780] buat servis ni tak kaya lah tuan [00:00:33.780 – 00:00:35.340] banyak owner produk yang kaya [00:00:35.340 – 00:00:36.220] sebenarnya guys [00:00:36.220 – 00:00:37.940] kedua-dua ni ada pro and con dia [00:00:37.940 – 00:00:39.060] kita kena tahu [00:00:41.060 – 00:00:42.160] berpezaan antara [00:00:42.160 – 00:00:43.740] bisnes produk dan bisnes servis [00:00:43.740 – 00:00:44.740] bisnes produk ni [00:00:46.120 – 00:00:46.900] demand dia [00:00:46.900 – 00:00:47.860] kenapa customer produk [00:00:47.860 – 00:00:48.980] bisnes servis pula [00:00:48.980 – 00:00:50.280] kenapa customer percayaan kita [00:00:50.280 – 00:00:52.080] dia ada beza lah [00:00:52.080 – 00:00:52.640] contoh [00:00:52.640 – 00:00:54.020] bisnes produk [00:00:54.020 – 00:00:55.860] supply dia simple je [00:00:55.860 – 00:00:56.880] order dekat stok [00:00:56.880 – 00:00:57.780] supplier kena kita produk [00:00:57.780 – 00:01:01.200] Tapi untuk supply business service, dia tak semudah order dekat kilang. [00:01:01.420 – 00:01:06.180] Dia melibatkan people, slot, berapa banyak slot kita boleh sumbat dalam satu staff. [00:01:06.380 – 00:01:08.080] Proses delivery, macam mana kita nak deliver. [00:01:08.340 – 00:01:11.180] Maksudnya, kita nak menjaga quality service. [00:01:11.440 – 00:01:13.180] Dia melibatkan people, ayat dekat sini. [00:01:13.740 – 00:01:17.900] Lepas tu nak consistent pula, nak kena QC, setiap batch product, specification. [00:01:18.220 – 00:01:19.280] Biasa ni kilang settlekan. [00:01:19.860 – 00:01:21.640] Kita QC, after kilang dah QC. [00:01:21.760 – 00:01:24.860] Yang ni pula melibatkan SOP, melibatkan setiap satu service. [00:01:25.180 – 00:01:26.820] Jadi, dia ada perbezaan kat sini. [00:01:26.820 – 00:01:28.840] Kalau nak scale, biasanya kita tambah [00:01:28.840 – 00:01:30.560] Distribution, macam mana kita nak distribute [00:01:30.560 – 00:01:33.060] Letak dekat SKB 11 [00:01:33.060 – 00:01:34.540] Ke dekat restaurant tempat [00:01:34.540 – 00:01:35.660] Ada agent, ada stockist [00:01:35.660 – 00:01:38.560] Tapi untuk business service pula, kalau nak scale, kena tambah [00:01:38.560 – 00:01:40.500] Capacity, team operation kena besar [00:01:40.500 – 00:01:41.960] Tanpa jatuhkan quality [00:01:41.960 – 00:01:44.360] Jadi perbezaan paling besar kat sini [00:01:44.360 – 00:01:45.520] Yang ni [00:01:46.380 – 00:01:48.660] Siapa paling bagus? Mana satu lagi [00:01:48.660 – 00:01:50.420] Bagus? Kita tengok pada [00:01:50.420 – 00:01:52.140] Modal dulu lah. Sebenarnya kenapa [00:01:52.140 – 00:01:54.620] Saya jatuh cinta dengan business service [00:01:54.620 – 00:01:56.340] Sebab business service antara [00:01:56.340 – 00:01:58.180] bisnes yang modal dia sangat kecil. [00:01:58.600 – 00:02:00.360] Bisnes produk, dia punya [00:02:00.360 – 00:02:02.120] MOQ, minimum order [00:02:02.120 – 00:02:04.320] quantity dia sangat banyak. Contoh nak buat [00:02:04.320 – 00:02:06.040] bisnes produk, perlukan RM5,000. [00:02:06.260 – 00:02:08.360] Perlukan RM10,000. Tak campur branding lagi. [00:02:08.480 – 00:02:10.000] Tak campur nak ambil testimoni apa semua. [00:02:10.560 – 00:02:12.300] Itu pun kalau tak buat fake testimony. [00:02:12.960 – 00:02:14.200] Kalau buat fake testimony, [00:02:14.380 – 00:02:16.300] dah hilang keberkatan pula. Tapi [00:02:16.300 – 00:02:18.020] bisnes service ni, dia sangat lean. [00:02:18.360 – 00:02:20.280] Dia bermula kan dengan, kita [00:02:20.280 – 00:02:21.760] boleh buat secara freelance dulu. [00:02:22.080 – 00:02:23.440] Kita boleh buat secara [00:02:24.000 – 00:02:26.080] tolong-tolong pun tak apa. Contohnya, saya [00:02:26.080 – 00:02:27.920] Saya buat servis pest control contohnya. [00:02:28.100 – 00:02:29.340] Saya buat je kecil-kecilan. [00:02:29.440 – 00:02:31.820] Sebagai kawan-kawan, saya buat pest control. [00:02:32.040 – 00:02:34.200] Tapi saya kat jaga kawasan ni, murah-murah je saya buat. [00:02:34.320 – 00:02:35.540] Kita dapatkan portfolio dulu. [00:02:35.740 – 00:02:37.040] Boleh ketuk rumah ke rumah. [00:02:37.360 – 00:02:38.320] Katalah kita buat printing. [00:02:38.460 – 00:02:39.660] Kita boleh start kecil dulu. [00:02:40.000 – 00:02:41.580] Customer bayar baru kita start. [00:02:41.700 – 00:02:42.580] Itu kelebihan bisnis service. [00:02:42.780 – 00:02:45.240] Kita rotate balik duit daripada deposit customer. [00:02:45.640 – 00:02:47.320] Beza pula dengan fizikal. [00:02:47.600 – 00:02:49.940] Sebab itulah, antara produk dengan servis, [00:02:50.080 – 00:02:51.960] kita kena tahu, modal kecil ke modal besar? [00:02:52.300 – 00:02:54.160] Kalau modal besar, orang buat produk. [00:02:54.160 – 00:02:56.200] Kalau modal kecil, orang buat service [00:02:56.200 – 00:02:57.660] Itu beza paling besar [00:02:57.660 – 00:02:59.860] Dan satu lagi juga tentang produk dan service [00:03:00.440 – 00:03:01.640] Tengok lagi, pergi sini [00:03:02.760 – 00:03:03.280] Duplicate [00:03:04.360 – 00:03:06.640] Yang ni, business product ni [00:03:06.640 – 00:03:08.640] Dia masalah sangat senang diduplikasi [00:03:08.640 – 00:03:10.200] Kalau tahu kilang mana dia buat [00:03:10.200 – 00:03:12.080] Tahu dekat mana kilang OEM [00:03:12.700 – 00:03:15.100] Kilang yang buat kuantiti founder tu [00:03:15.100 – 00:03:16.680] Oh, kilang kat Sungai Pertani Kedah [00:03:16.680 – 00:03:18.320] Aku pergi sana, order sebiji [00:03:18.320 – 00:03:20.860] Kilang ni pula, aduh tak boleh harap betul [00:03:20.860 – 00:03:23.300] Alang-alang, memang dia nak close customer founder [00:03:23.300 – 00:03:25.880] Dia membocorkan formulasi [00:03:26.540 – 00:03:27.580] Itulah masalah dia [00:03:27.580 – 00:03:29.620] Kita dah penat buat agreement lah [00:03:29.620 – 00:03:31.520] Bagai apa semua, lah-lah kilang nak untung [00:03:31.520 – 00:03:33.540] Dia pergi bocor kan, yang lagi kelakar [00:03:33.540 – 00:03:35.560] Kilang sendiri buat produk sebiji [00:03:35.560 – 00:03:37.600] Macam founder tu, dia bengang je tengok [00:03:37.600 – 00:03:39.060] Uish, banyak pula dia order sebulan [00:03:39.060 – 00:03:41.060] 20,000 unit, 40,000 unit kan sebulan [00:03:41.060 – 00:03:42.880] Eh, aku duplicate lah, aku tiru [00:03:42.880 – 00:03:44.080] Itu yang masalah berlakunya [00:03:44.080 – 00:03:46.460] Satu lagi pula, tiru duta [00:03:47.100 – 00:03:49.620] Duta yang sama yang kita dah jadi muka depan tu [00:03:49.620 – 00:03:52.080] Adalah seorang ustaz ke artis ke selebriti ke [00:03:52.080 – 00:03:53.780] kena sailang pergi buat produk ni [00:03:53.780 – 00:03:54.340] habis [00:03:54.340 – 00:03:55.000] so [00:03:55.000 – 00:03:56.300] produk ni dia [00:03:56.300 – 00:03:58.060] banyak kes-kes sailang menyailang [00:03:58.060 – 00:03:58.860] amalan mulia lah [00:03:58.860 – 00:03:59.580] dekat produk ni [00:03:59.580 – 00:04:01.000] tapi dekat service ni [00:04:01.000 – 00:04:01.960] dia tak semudah tu [00:04:01.960 – 00:04:03.640] untuk sailang business service [00:04:03.640 – 00:04:04.420] tak semudah tu [00:04:04.420 – 00:04:05.920] dia kena belajar [00:04:05.920 – 00:04:06.820] kena kerja dulu [00:04:06.820 – 00:04:07.620] setahun dua tahun [00:04:07.620 – 00:04:08.040] in fact [00:04:08.040 – 00:04:09.620] dia melibatkan orang [00:04:09.620 – 00:04:10.900] kita nak scale team [00:04:10.900 – 00:04:12.040] kena hire lagi ramai orang [00:04:12.040 – 00:04:13.760] so that's why business service ni [00:04:13.760 – 00:04:14.920] kenapa saya suka [00:04:14.920 – 00:04:15.860] saya sendiri buat business service [00:04:15.860 – 00:04:16.720] dah lebih 12 tahun [00:04:16.720 – 00:04:18.360] sangat susah nak duplikate [00:04:18.360 – 00:04:18.760] in fact [00:04:18.760 – 00:04:20.360] setiap company service adalah [00:04:20.360 – 00:04:21.020] unique [00:04:21.020 – 00:04:21.800] takkan sama [00:04:22.420 – 00:04:23.760] Lepas tu, cost pula [00:04:23.760 – 00:04:26.300] Adalah product cost, ada ads [00:04:26.300 – 00:04:28.220] Apa semua, untuk company [00:04:29.220 – 00:04:30.120] Service ni [00:04:30.740 – 00:04:32.380] Product ni, product physical ni [00:04:32.380 – 00:04:34.460] Cost banyak habis [00:04:34.460 – 00:04:35.800] Dekat mana? Dekat ads [00:04:35.800 – 00:04:38.140] Cost banyak habis dekat marketing [00:04:38.140 – 00:04:39.740] Sebab tu, dia ada dua kelakar [00:04:39.740 – 00:04:41.460] Company service [00:04:41.460 – 00:04:44.320] Hanya menang bila berjaya diprodukkan [00:04:44.320 – 00:04:45.880] Company product [00:04:45.880 – 00:04:47.820] Hanya menang bila berjaya diserviskan [00:04:47.820 – 00:04:49.400] Ni kejap lagi saya akan share lebih detail [00:04:50.040 – 00:04:51.140] Cerita ni macam ni guys [00:04:51.140 – 00:04:53.680] Company product dia tak ada masalah [00:04:55.120 – 00:04:55.840] Demand sangat [00:04:55.840 – 00:04:56.960] Dia tak ada masalah supply [00:04:56.960 – 00:04:58.480] Dia simply boleh order je dekat kilang [00:04:58.480 – 00:05:00.140] Dia order je lah MOQ tambah lagi lah [00:05:00.140 – 00:05:01.260] Berapa 10,000 unit ke apa [00:05:01.260 – 00:05:03.680] Tapi company product semua ada masalah demand [00:05:03.680 – 00:05:05.020] Dalam bisnes ni dua masalah je [00:05:05.020 – 00:05:05.960] Demand, supply [00:05:05.960 – 00:05:06.720] Demand, supply [00:05:06.720 – 00:05:09.460] So company product masalah dia adalah demand [00:05:09.460 – 00:05:11.820] Company service pula tak ada masalah demand [00:05:11.820 – 00:05:13.340] Kebanyakan company service ni [00:05:13.340 – 00:05:14.680] Sampai takut nak run ads [00:05:14.680 – 00:05:16.280] Sebab team tak cukup nak cover [00:05:16.280 – 00:05:17.260] Cover kawasan ni je [00:05:17.260 – 00:05:18.500] Biasa company service ni [00:05:18.500 – 00:05:20.280] Kadang-kadang dia self-sabotage [00:05:20.280 – 00:05:21.440] Sebab dia tak cukup team [00:05:21.440 – 00:05:23.960] Bila banyak sangat order, quality drop pula [00:05:23.960 – 00:05:26.100] So apa yang berlaku, company service [00:05:26.100 – 00:05:28.200] Dia masalah pada supply [00:05:28.200 – 00:05:30.740] Dia kena memprodukkan service dia [00:05:30.740 – 00:05:31.860] Nanti kita akan belajar [00:05:32.460 – 00:05:33.940] Sebab itulah kalau kita tengok [00:05:34.500 – 00:05:36.380] Dekat cost, company product [00:05:36.380 – 00:05:38.080] Dia banyak cost dekat ads dan sebagainya [00:05:38.080 – 00:05:40.420] Simpan stock, company service pula [00:05:40.420 – 00:05:41.380] Dekat cost staff lah [00:05:41.380 – 00:05:43.920] Cost staff ni memang banyak keluar, labour cost [00:05:43.920 – 00:05:45.440] Lepas tu ketahanan [00:05:45.440 – 00:05:47.960] Boleh tak sustain, yang ni trending juga [00:05:47.960 – 00:05:50.180] Masalahnya, 6 bulan [00:05:50.180 – 00:05:51.400] Itu cepat sangat lah [00:05:51.400 – 00:05:52.400] Biasa 3 tahun [00:05:52.400 – 00:05:53.520] Produk tu dah start sendu [00:05:53.520 – 00:05:54.740] Masuk produk lain pula [00:05:54.740 – 00:05:56.340] Setiap 2-3 tahun [00:05:56.340 – 00:05:57.100] 2-3 tahun [00:05:57.100 – 00:05:58.380] Ingredient A tengah hype [00:05:58.380 – 00:05:59.760] Ingredient produk tu tengah hype [00:05:59.760 – 00:06:00.160] Itu drop [00:06:00.160 – 00:06:00.540] Itu naik [00:06:00.540 – 00:06:00.980] Itu drop [00:06:00.980 – 00:06:02.000] Tapi servis [00:06:02.000 – 00:06:03.060] Susah nak drop [00:06:03.060 – 00:06:04.040] Servis ni [00:06:04.040 – 00:06:04.700] Pest control [00:06:04.700 – 00:06:05.840] Dulu kilis selamanya [00:06:05.840 – 00:06:07.080] Serangga tu still sama [00:06:07.080 – 00:06:08.180] Still lipas juga [00:06:08.180 – 00:06:09.440] Ada kata-tiba [00:06:09.440 – 00:06:09.920] Lipas [00:06:09.920 – 00:06:11.080] Bakar Brazil [00:06:11.080 – 00:06:12.400] Nak bunuh dia [00:06:12.400 – 00:06:13.760] Kena tembak bakar bistur manik [00:06:13.760 – 00:06:15.120] Tak logik kan [00:06:15.120 – 00:06:16.220] Still sembuh spray juga [00:06:16.220 – 00:06:17.280] So macam tu [00:06:17.280 – 00:06:18.280] Ada jarang berubah lah [00:06:18.280 – 00:06:18.680] Aku kata [00:06:18.680 – 00:06:20.100] Dan apa lagi kat sini [00:06:20.100 – 00:06:24.440] Haa, yang ni. Beli dulu. Kita kena modal balik. Kita kena modal. Yang ni skill dulu. [00:06:24.980 – 00:06:28.200] Maksudnya, yang ni orang beli produk. Yang ni orang beli skill. [00:06:28.700 – 00:06:32.760] Itu. Maksudnya, kalau anda nak buat servis, anda kena jual skill. [00:06:33.140 – 00:06:38.740] Kalau anda jual produk, anda jual formulasi. Anda jual packaging the product itself. [00:06:39.500 – 00:06:49.380] Dan, yang ni, owner boleh buat semualah. Saya banyak jumpa company product ada yang sorang tapi boleh buat sejuta. [00:06:49.380 – 00:06:51.540] Ada. Ada yang saya jumpa, husband and wife. [00:06:51.640 – 00:06:53.380] Dua-tiga orang je, tapi sejuta sebulan. [00:06:53.500 – 00:06:55.720] Memang ada. Maksudnya, dia outsourcekan je. [00:06:56.500 – 00:06:57.340] Packaging outsource. [00:06:57.960 – 00:06:59.320] Influencer outsource. Affiliate. [00:06:59.800 – 00:07:01.180] Dua-tiga orang je. Memang boleh. [00:07:01.940 – 00:07:02.100] Okey. [00:07:03.040 – 00:07:05.020] Tapi, service ni, dia tak boleh lah. [00:07:05.180 – 00:07:07.460] Tak boleh lah sorang-sorang. Dia memang kena ada satu standard [00:07:07.460 – 00:07:08.960] dan kita kena scale by people. [00:07:09.300 – 00:07:11.120] Sebab tu, company service, team dia ramai. [00:07:11.840 – 00:07:13.360] Kalau company service, dia memang [00:07:13.360 – 00:07:15.520] kena bersilat dengan uruskan staff. [00:07:16.040 – 00:07:17.960] Company product, dia kena bersilat [00:07:17.960 – 00:07:20.020] uruskan marketing [00:07:20.020 – 00:07:21.260] kat situ lah eh [00:07:21.260 – 00:07:22.220] so that's why [00:07:22.220 – 00:07:23.280] antara produk dengan service [00:07:23.280 – 00:07:24.740] saya jatuh cinta [00:07:24.740 – 00:07:25.280] dengan service [00:07:25.280 – 00:07:26.920] banyak jutawan produk [00:07:26.920 – 00:07:27.380] perasan tak [00:07:27.380 – 00:07:28.340] sebab jutawan produk [00:07:28.340 – 00:07:29.040] funnel dia apa [00:07:29.040 – 00:07:30.140] dia nak tarik affiliate [00:07:30.140 – 00:07:30.820] tarik agent [00:07:30.820 – 00:07:31.900] sebab tu dia kena war-warkan [00:07:31.900 – 00:07:32.960] kejayaan kereta [00:07:32.960 – 00:07:33.380] Ferrari [00:07:33.380 – 00:07:34.000] kemegahan [00:07:34.000 – 00:07:34.460] kejatuhan [00:07:34.460 – 00:07:35.120] dia kena war-warkan [00:07:35.120 – 00:07:36.360] sebab itu funnel [00:07:36.360 – 00:07:37.300] tarik agent stokis [00:07:37.300 – 00:07:38.680] tapi company service [00:07:38.680 – 00:07:39.940] dia jarang hype-hype sangat [00:07:39.940 – 00:07:41.520] orang-orang service ni [00:07:41.520 – 00:07:42.380] jutawan service dia [00:07:42.380 – 00:07:43.700] berjaya senyap-senyap [00:07:43.700 – 00:07:44.500] sebab dia tak ada [00:07:44.500 – 00:07:45.160] gain [00:07:45.160 – 00:07:46.680] dia tak ada kelebihan pun [00:07:46.680 – 00:07:47.420] kalau dia war-war kan [00:07:47.420 – 00:07:47.820] untuk apa [00:07:47.820 – 00:07:49.000] Bukan aku nak tarik affiliate pun [00:07:49.000 – 00:07:50.100] Service aku ni [00:07:50.100 – 00:07:50.740] Team sale aku je [00:07:50.740 – 00:07:50.960] Close [00:07:50.960 – 00:07:52.460] So company service [00:07:52.460 – 00:07:53.820] Yang jutawan ni ramai [00:07:53.820 – 00:07:54.660] Cuma kita tak perasan [00:07:54.660 – 00:07:56.200] Kita terhype dengan product [00:07:56.200 – 00:07:56.600] Okay [00:07:56.600 – 00:07:57.640] So that's why [00:07:57.640 – 00:07:59.580] Kalau anda penonton BBS [00:07:59.580 – 00:08:00.520] BBS ni adalah [00:08:00.520 – 00:08:01.100] Blueprint [00:08:01.100 – 00:08:02.340] Business Service [00:08:03.140 – 00:08:04.200] This is [00:08:04.200 – 00:08:05.540] Tutorial yang anda cari selama ni [00:08:05.540 – 00:08:06.760] Dan please [00:08:06.760 – 00:08:07.980] Jatuh cinta dengan service [00:08:07.980 – 00:08:09.020] Tak payah buat product [00:08:09.020 – 00:08:09.780] Service [00:08:09.780 – 00:08:11.320] Ada kemanisan dia [00:08:11.320 – 00:08:12.280] Kita akan belajar dalam [00:08:12.280 – 00:08:13.260] Business model yang seterusnya [00:08:13.260 – 00:08:14.320] Jumpa dalam video selanjutnya