Introduction Business Model Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:04] Selamat datang ke dalam panduan bisnes model. Apa yang kita akan belajar dalam panduan ni? [semak: uncertain words] [00:00:05–00:00:13] First sekali, kita akan go through apakah winning service pricing strategy, brand positioning, subscription model dan branch template. [semak: uncertain words] [00:00:13–00:00:17] Saya nak ajar anda yang menonton modul ni, inilah lima-lima chapter yang kita akan go through. [00:00:18–00:00:20] Daripada winning service pricing strategy, kita go through dah laju eh. [semak: uncertain words] [00:00:21–00:00:27] Winning service, kita nak tunjukkan apa beza produk dengan service, kita nak tunjukkan minat versus pengalaman, [semak: uncertain words] [00:00:27–00:00:28] Mana patut pilih dulu [semak: uncertain words] [00:00:28–00:00:29] Nak bezakan pula [00:00:29–00:00:30] Antara Red Ocean [00:00:30–00:00:31] Dengan Blue Ocean [00:00:31–00:00:32] Mana satu patut pilih [00:00:32–00:00:33] Dan kita akan go through [00:00:33–00:00:33] Pula kepada [semak: uncertain words] [00:00:33–00:00:35] Validate demand [00:00:35–00:00:35] Macam mana kita nak [00:00:35–00:00:36] Validate demand [00:00:36–00:00:37] Sepantas yang mungkin [00:00:37–00:00:38] So that kita tak bazir [semak: uncertain words] [00:00:38–00:00:39] Masa launch terus [00:00:39–00:00:40] Terbakar duit [00:00:40–00:00:41] Dan seterusnya [00:00:41–00:00:41] Kita nak pergi kepada [00:00:41–00:00:42] Specialization [00:00:42–00:00:43] Macam mana kita nak jadi [00:00:43–00:00:44] Specialist dalam industri [00:00:44–00:00:46] Bukannya generalized [00:00:46–00:00:47] One stop center adalah [semak: uncertain words] [00:00:47–00:00:48] Lusa besar [semak: uncertain words] [00:00:48–00:00:49] Business service [semak: uncertain words] [00:00:49–00:00:50] Itu kita nak buat [00:00:50–00:00:51] Dan kita akan explain [00:00:52–00:00:53] Pricing strategy pula [00:00:53–00:00:54] Chapter yang kedua [00:00:54–00:00:54] Pricing strategy ni [00:00:54–00:00:55] Kita akan go through [00:00:55–00:00:57] 5 level harga [semak: number or amount] [00:00:57–00:00:58] kita akan go through [semak: uncertain words] [00:00:58–00:00:58] benda-benda macam ni [00:00:58–00:00:59] nampak kita ada [00:00:59–00:01:00] cheap, affordable, expensive [00:01:00–00:01:01] luxury limited [semak: uncertain words] [00:01:01–00:01:02] apa benda semua ni [00:01:02–00:01:04] kat mana nak positionkan diri kita [00:01:04–00:01:05] kita akan belajar pula [00:01:05–00:01:06] tentang harga [00:01:06–00:01:07] sebenarnya subjektif [00:01:07–00:01:08] bila value tinggi [00:01:08–00:01:09] harga jadi murah [00:01:09–00:01:11] value rendah [00:01:11–00:01:12] harga rasa mahal [00:01:12–00:01:13] ini kita akan belajar [00:01:13–00:01:13] sekejap lagi [00:01:13–00:01:15] dan juga COGS [00:01:15–00:01:16] kita akan [00:01:16–00:01:17] connectkan harga [00:01:17–00:01:18] dengan [00:01:18–00:01:19] cost of goods sold [00:01:20–00:01:21] kita akan belajar tentang [00:01:21–00:01:22] healthy profit ratio [00:01:22–00:01:23] berapa margin yang sesuai [00:01:23–00:01:24] untuk kita set [00:01:24–00:01:26] 40, 20, 40 dan sebagainya [semak: number or amount] [00:01:26–00:01:27] kenapa nak kena set benda ni semua [00:01:27–00:01:29] dan macam mana nak naikkan harga [00:01:29–00:01:31] in case kalau kita berminat nak naikkan harga [00:01:31–00:01:33] ada secret-secret rahsia-rahsia dia [00:01:33–00:01:35] dan chapter yang ketiga pula guys adalah [00:01:37–00:01:38] brand positioning [00:01:38–00:01:39] macam mana nak brand position [00:01:39–00:01:40] kena diri kita [semak: uncertain words] [00:01:40–00:01:42] apakah position yang kita nak [00:01:42–00:01:44] murah ke, mahal ke, laju ke, distribution ke [00:01:44–00:01:45] and then kita nak pergi pula kepada [00:01:45–00:01:46] brand name [00:01:46–00:01:48] pemilihan nama yang betul [00:01:48–00:01:49] and then product name [00:01:49–00:01:50] pemilihan product nama yang betul [semak: uncertain words] [00:01:50–00:01:52] dan juga last sekali [semak: uncertain words] [00:01:52–00:01:53] brand identity [00:01:53–00:01:55] apa step nak buat logo, branding [semak: uncertain words] [00:01:55–00:01:57] apa semua ni lah, saya akan share daripada pengalaman saya [00:01:57–00:01:59] dah lahirkan lebih daripada 40 brand [semak: uncertain words, number or amount] [00:01:59–00:02:01] dan produk berbeza-beza, 25 [semak: number or amount] [00:02:01–00:02:03] difference dan bahagian saya dah set up, jadi apa [semak: uncertain words] [00:02:03–00:02:05] hack untuk buat benda ni, dan next [00:02:05–00:02:07] subscription model, ini engine Ferrari [semak: uncertain words] [00:02:07–00:02:09] tapi luar kancil, macam ni nak buat bisnes [00:02:09–00:02:11] yang sangat-sangat powerful, sangat profitable [00:02:11–00:02:13] change rate, apakah itu kadar ke [semak: uncertain words] [00:02:14–00:02:14] unsubscribe-an [00:02:14–00:02:17] kadar orang unsubscribe ni [semak: uncertain words] [00:02:17–00:02:19] saya akan share kenapa benda ni adalah [00:02:19–00:02:20] the next magic wonder of the world [00:02:20–00:02:22] Kita akan pergi pula ke formula [semak: uncertain words] [00:02:22–00:02:23] On, Os, B [00:02:24–00:02:25] O-N [semak: uncertain words] [00:02:26–00:02:27] O-S [semak: uncertain words] [00:02:27–00:02:30] On, Os, Op [semak: uncertain words] [00:02:31–00:02:32] O-N, O-S, O-B [semak: uncertain words] [00:02:32–00:02:34] Ok, apa benda pula benda ni semua [semak: uncertain words] [00:02:34–00:02:35] Saya akan go through [semak: uncertain words] [00:02:35–00:02:37] One niche, one subscription, one brand [semak: uncertain words] [00:02:37–00:02:38] Kenapa kita nak buat benda ni [00:02:38–00:02:39] Dan kita akan go through pula [00:02:40–00:02:41] Productize your service [00:02:41–00:02:42] Memprodukkan service [00:02:42–00:02:43] Sebab service menang pada produk [00:02:43–00:02:45] Produk menang kalau berjaya diserviskan [00:02:45–00:02:47] Ada sebab kenapa saya cakap benda tu [00:02:48–00:02:49] Seterusnya subscription magic number [semak: uncertain words] [00:02:49–00:02:51] Apakah magic number dalam subscription [00:02:51–00:02:53] Macam mana nak grow dengan compounding [semak: uncertain words] [00:02:53–00:02:55] Dan apa lagi kat sini [00:02:55–00:02:56] Branch template [00:02:56–00:02:56] Ini last chapter [semak: uncertain words] [00:02:56–00:02:58] Dalam last chapter ni saya akan ajar [00:02:58–00:03:00] Kenapa sangat penting [00:03:00–00:03:02] Bila kita dah berjaya dapat all these numbers [00:03:02–00:03:04] Business model ni adalah engine business [00:03:04–00:03:06] Kita nak design branch template [00:03:06–00:03:08] Macam mana nak buat maximum shilling [00:03:08–00:03:08] Apakah shilling [00:03:08–00:03:10] Business kita untuk satu branch [semak: uncertain words] [00:03:10–00:03:12] And then kita belajar pula untuk [00:03:13–00:03:14] Contract worker strategy [00:03:14–00:03:16] Kenapa kita tak nak OPEC tinggi sangat [00:03:16–00:03:17] Kita nak ada pekerja yang contract [00:03:17–00:03:18] Ada yang full time [00:03:18–00:03:19] Ada sebab dia [00:03:19–00:03:21] And then next pula kita go through kepada [00:03:21–00:03:22] Brand setup [semak: uncertain words] [00:03:22–00:03:24] Nak set up satu branch kena ada satu template [semak: uncertain words] [00:03:24–00:03:25] Yang diduplikasi [00:03:25–00:03:26] Tengok Zeus Coffee [semak: uncertain words] [00:03:26–00:03:27] Tak lawan mana pun [semak: uncertain words] [00:03:27–00:03:28] Tak high cost sangat pun [00:03:28–00:03:29] Tapi dia sangat efisien [00:03:29–00:03:32] Duplicate based on apa yang customer perlukan sahaja [semak: uncertain words] [00:03:32–00:03:33] Dan last sekali [00:03:33–00:03:34] Branch projection [semak: uncertain words] [00:03:34–00:03:36] Kita nak buat projection branch [00:03:36–00:03:37] Bila nak grow [00:03:37–00:03:38] Berapa nak grow [00:03:38–00:03:39] Dan last sekali [00:03:39–00:03:41] Branch capital [semak: uncertain words] [00:03:41–00:03:42] Berapakah modal [00:03:42–00:03:44] Nak duplikasi secara horizontal [00:03:44–00:03:46] Sebab business at the higher level sangat boring [semak: uncertain words] [00:03:46–00:03:49] Simply duplicate 1 branch jadi 10 branch [semak: uncertain words, number or amount] [00:03:49–00:03:50] So kita akan go through semua ni [00:03:50–00:03:52] Dalam panduan terhebat zaman ini [00:03:52–00:03:54] Kalau anda dah bersedia [00:03:54–00:03:55] Bisnes model [00:03:55–00:03:57] Jom kita habiskan modul ni sama-sama [00:03:58–00:03:58] Let's go