Introduction Business Model
Source: https://coachadib.com/module/6ac0406091312412ad203c01
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.020 – 00:00:04.600] Selamat datang ke dalam panduan bisnes model. Apa yang kita akan belajar dalam panduan ni?

[00:00:05.100 – 00:00:13.380] First sekali, kita akan go through apakah winning service pricing strategy, brand positioning, subscription model dan branch template.

[00:00:13.540 – 00:00:17.880] Saya nak ajar anda yang menonton modul ni, inilah lima-lima chapter yang kita akan go through.

[00:00:18.100 – 00:00:20.940] Daripada winning service pricing strategy, kita go through dah laju eh.

[00:00:21.300 – 00:00:27.480] Winning service, kita nak tunjukkan apa beza produk dengan service, kita nak tunjukkan minat versus pengalaman,

[00:00:27.480 – 00:00:28.420] Mana patut pilih dulu

[00:00:28.420 – 00:00:29.400] Nak bezakan pula

[00:00:29.400 – 00:00:30.280] Antara Red Ocean

[00:00:30.280 – 00:00:31.040] Dengan Blue Ocean

[00:00:31.040 – 00:00:32.560] Mana satu patut pilih

[00:00:32.560 – 00:00:33.260] Dan kita akan go through

[00:00:33.260 – 00:00:33.840] Pula kepada

[00:00:33.840 – 00:00:35.060] Validate demand

[00:00:35.060 – 00:00:35.820] Macam mana kita nak

[00:00:35.820 – 00:00:36.340] Validate demand

[00:00:36.340 – 00:00:37.420] Sepantas yang mungkin

[00:00:37.420 – 00:00:38.380] So that kita tak bazir

[00:00:38.380 – 00:00:39.340] Masa launch terus

[00:00:39.340 – 00:00:40.100] Terbakar duit

[00:00:40.100 – 00:00:41.120] Dan seterusnya

[00:00:41.120 – 00:00:41.860] Kita nak pergi kepada

[00:00:41.860 – 00:00:42.780] Specialization

[00:00:42.780 – 00:00:43.460] Macam mana kita nak jadi

[00:00:43.460 – 00:00:44.660] Specialist dalam industri

[00:00:44.660 – 00:00:46.060] Bukannya generalized

[00:00:46.640 – 00:00:47.820] One stop center adalah

[00:00:47.820 – 00:00:48.440] Lusa besar

[00:00:48.440 – 00:00:49.320] Business service

[00:00:49.320 – 00:00:50.260] Itu kita nak buat

[00:00:50.260 – 00:00:51.380] Dan kita akan explain

[00:00:52.060 – 00:00:53.160] Pricing strategy pula

[00:00:53.160 – 00:00:54.020] Chapter yang kedua

[00:00:54.020 – 00:00:54.900] Pricing strategy ni

[00:00:54.900 – 00:00:55.540] Kita akan go through

[00:00:55.540 – 00:00:57.480] 5 level harga

[00:00:57.480 – 00:00:58.160] kita akan go through

[00:00:58.160 – 00:00:58.780] benda-benda macam ni

[00:00:58.780 – 00:00:59.400] nampak kita ada

[00:00:59.400 – 00:01:00.540] cheap, affordable, expensive

[00:01:00.540 – 00:01:01.340] luxury limited

[00:01:01.340 – 00:01:02.480] apa benda semua ni

[00:01:02.480 – 00:01:04.080] kat mana nak positionkan diri kita

[00:01:04.080 – 00:01:05.320] kita akan belajar pula

[00:01:05.320 – 00:01:06.400] tentang harga

[00:01:06.400 – 00:01:07.740] sebenarnya subjektif

[00:01:07.740 – 00:01:08.820] bila value tinggi

[00:01:08.820 – 00:01:09.760] harga jadi murah

[00:01:09.760 – 00:01:11.080] value rendah

[00:01:11.080 – 00:01:12.260] harga rasa mahal

[00:01:12.260 – 00:01:13.140] ini kita akan belajar

[00:01:13.140 – 00:01:13.560] sekejap lagi

[00:01:13.560 – 00:01:15.580] dan juga COGS

[00:01:15.580 – 00:01:16.240] kita akan

[00:01:16.240 – 00:01:17.700] connectkan harga

[00:01:17.700 – 00:01:18.060] dengan

[00:01:18.060 – 00:01:19.380] cost of goods sold

[00:01:20.000 – 00:01:21.140] kita akan belajar tentang

[00:01:21.140 – 00:01:22.400] healthy profit ratio

[00:01:22.400 – 00:01:23.760] berapa margin yang sesuai

[00:01:23.760 – 00:01:24.500] untuk kita set

[00:01:24.500 – 00:01:26.400] 40, 20, 40 dan sebagainya

[00:01:26.400 – 00:01:27.940] kenapa nak kena set benda ni semua

[00:01:27.940 – 00:01:29.700] dan macam mana nak naikkan harga

[00:01:29.700 – 00:01:31.600] in case kalau kita berminat nak naikkan harga

[00:01:31.600 – 00:01:33.240] ada secret-secret rahsia-rahsia dia

[00:01:33.240 – 00:01:35.680] dan chapter yang ketiga pula guys adalah

[00:01:37.040 – 00:01:38.080] brand positioning

[00:01:38.080 – 00:01:39.780] macam mana nak brand position

[00:01:39.780 – 00:01:40.540] kena diri kita

[00:01:40.540 – 00:01:42.160] apakah position yang kita nak

[00:01:42.160 – 00:01:44.460] murah ke, mahal ke, laju ke, distribution ke

[00:01:44.460 – 00:01:45.720] and then kita nak pergi pula kepada

[00:01:45.720 – 00:01:46.800] brand name

[00:01:46.800 – 00:01:48.160] pemilihan nama yang betul

[00:01:48.160 – 00:01:49.140] and then product name

[00:01:49.140 – 00:01:50.800] pemilihan product nama yang betul

[00:01:50.800 – 00:01:52.300] dan juga last sekali

[00:01:52.300 – 00:01:53.340] brand identity

[00:01:53.340 – 00:01:55.720] apa step nak buat logo, branding

[00:01:55.720 – 00:01:57.520] apa semua ni lah, saya akan share daripada pengalaman saya

[00:01:57.520 – 00:01:59.560] dah lahirkan lebih daripada 40 brand

[00:01:59.560 – 00:02:01.360] dan produk berbeza-beza, 25

[00:02:01.360 – 00:02:03.360] difference dan bahagian saya dah set up, jadi apa

[00:02:03.360 – 00:02:05.280] hack untuk buat benda ni, dan next

[00:02:05.280 – 00:02:07.620] subscription model, ini engine Ferrari

[00:02:07.620 – 00:02:09.500] tapi luar kancil, macam ni nak buat bisnes

[00:02:09.500 – 00:02:11.220] yang sangat-sangat powerful, sangat profitable

[00:02:11.220 – 00:02:13.380] change rate, apakah itu kadar ke

[00:02:14.040 – 00:02:14.980] unsubscribe-an

[00:02:14.980 – 00:02:17.620] kadar orang unsubscribe ni

[00:02:17.620 – 00:02:19.240] saya akan share kenapa benda ni adalah

[00:02:19.240 – 00:02:20.780] the next magic wonder of the world

[00:02:20.780 – 00:02:22.520] Kita akan pergi pula ke formula

[00:02:22.520 – 00:02:23.680] On, Os, B

[00:02:24.900 – 00:02:25.620] O-N

[00:02:26.620 – 00:02:27.380] O-S

[00:02:27.380 – 00:02:30.940] On, Os, Op

[00:02:31.580 – 00:02:32.940] O-N, O-S, O-B

[00:02:32.940 – 00:02:34.580] Ok, apa benda pula benda ni semua

[00:02:34.580 – 00:02:35.180] Saya akan go through

[00:02:35.180 – 00:02:37.260] One niche, one subscription, one brand

[00:02:37.260 – 00:02:38.220] Kenapa kita nak buat benda ni

[00:02:38.220 – 00:02:39.620] Dan kita akan go through pula

[00:02:40.080 – 00:02:41.220] Productize your service

[00:02:41.220 – 00:02:42.240] Memprodukkan service

[00:02:42.240 – 00:02:43.740] Sebab service menang pada produk

[00:02:43.740 – 00:02:45.660] Produk menang kalau berjaya diserviskan

[00:02:45.660 – 00:02:47.180] Ada sebab kenapa saya cakap benda tu

[00:02:48.440 – 00:02:49.980] Seterusnya subscription magic number

[00:02:49.980 – 00:02:51.580] Apakah magic number dalam subscription

[00:02:51.580 – 00:02:53.500] Macam mana nak grow dengan compounding

[00:02:53.500 – 00:02:55.180] Dan apa lagi kat sini

[00:02:55.180 – 00:02:56.040] Branch template

[00:02:56.040 – 00:02:56.940] Ini last chapter

[00:02:56.940 – 00:02:58.660] Dalam last chapter ni saya akan ajar

[00:02:58.660 – 00:03:00.280] Kenapa sangat penting

[00:03:00.280 – 00:03:02.080] Bila kita dah berjaya dapat all these numbers

[00:03:02.080 – 00:03:04.500] Business model ni adalah engine business

[00:03:04.500 – 00:03:06.120] Kita nak design branch template

[00:03:06.120 – 00:03:08.060] Macam mana nak buat maximum shilling

[00:03:08.060 – 00:03:08.860] Apakah shilling

[00:03:08.860 – 00:03:10.940] Business kita untuk satu branch

[00:03:10.940 – 00:03:12.260] And then kita belajar pula untuk

[00:03:13.260 – 00:03:14.640] Contract worker strategy

[00:03:14.640 – 00:03:16.360] Kenapa kita tak nak OPEC tinggi sangat

[00:03:16.360 – 00:03:17.880] Kita nak ada pekerja yang contract

[00:03:17.880 – 00:03:18.700] Ada yang full time

[00:03:18.700 – 00:03:19.520] Ada sebab dia

[00:03:19.520 – 00:03:21.480] And then next pula kita go through kepada

[00:03:21.480 – 00:03:22.360] Brand setup

[00:03:22.360 – 00:03:24.280] Nak set up satu branch kena ada satu template

[00:03:24.280 – 00:03:25.820] Yang diduplikasi

[00:03:25.820 – 00:03:26.820] Tengok Zeus Coffee

[00:03:26.820 – 00:03:27.700] Tak lawan mana pun

[00:03:27.700 – 00:03:28.760] Tak high cost sangat pun

[00:03:28.760 – 00:03:29.880] Tapi dia sangat efisien

[00:03:29.880 – 00:03:32.400] Duplicate based on apa yang customer perlukan sahaja

[00:03:32.400 – 00:03:33.640] Dan last sekali

[00:03:33.640 – 00:03:34.840] Branch projection

[00:03:34.840 – 00:03:36.640] Kita nak buat projection branch

[00:03:36.640 – 00:03:37.920] Bila nak grow

[00:03:37.920 – 00:03:38.780] Berapa nak grow

[00:03:38.780 – 00:03:39.980] Dan last sekali

[00:03:39.980 – 00:03:41.860] Branch capital

[00:03:41.860 – 00:03:42.940] Berapakah modal

[00:03:42.940 – 00:03:44.960] Nak duplikasi secara horizontal

[00:03:44.960 – 00:03:46.800] Sebab business at the higher level sangat boring

[00:03:46.800 – 00:03:49.600] Simply duplicate 1 branch jadi 10 branch

[00:03:49.600 – 00:03:50.640] So kita akan go through semua ni

[00:03:50.640 – 00:03:52.860] Dalam panduan terhebat zaman ini

[00:03:52.860 – 00:03:54.000] Kalau anda dah bersedia

[00:03:54.000 – 00:03:55.200] Bisnes model

[00:03:55.200 – 00:03:57.460] Jom kita habiskan modul ni sama-sama

[00:03:58.060 – 00:03:58.840] Let's go