Chapter 6 Winning Funnel Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:05] Chapter 6 Winning Funnel, guys. 3 jenis produk dan 3 jenis funnel yang saya nak terangkan. [semak: uncertain words, number or amount] [00:00:05–00:00:09] Tadi saya dah go through dah. Saya dah go through dah semua ni. Kita kena dapatkan 22 customer. [semak: number or amount] [00:00:10–00:00:12] Persoalan dia, macam mana dapatkan 22 customer? [semak: number or amount] [00:00:12–00:00:17] So, ada cara dia sebenarnya kita gunakan 3 jenis produk dan 3 jenis funnel. [semak: number or amount] [00:00:17–00:00:22] Ni saya explain dengan simple sebab benda ni sebenarnya ada dalam panduan lain tapi ni saya nak bagi pengenalan. [semak: uncertain words] [00:00:23–00:00:28] Kita kan ada 3 jenis produk. Kita panggil sebagai free product, entry product dan juga killer product. [semak: number or amount] [00:00:28–00:00:30] Free product ni guys [00:00:30–00:00:31] Biasanya kita jual dengan harga [00:00:31–00:00:33] RM100 ke bawah lah [semak: number or amount] [00:00:33–00:00:34] Dia orang kata [00:00:34–00:00:35] Tak mahal [semak: uncertain words] [00:00:35–00:00:36] Dan bukan tak mahal [00:00:36–00:00:37] Memang free pun cerita dia [00:00:37–00:00:39] Dia orang kata [00:00:39–00:00:40] Kosong [00:00:40–00:00:40] Free [00:00:40–00:00:41] Memang free product [00:00:41–00:00:43] Tujuan dia untuk menarik [00:00:43–00:00:44] Trafik [semak: uncertain words] [00:00:45–00:00:46] Maksudnya kita tarik [00:00:46–00:00:46] Trafik [00:00:46–00:00:46] Tarik [00:00:46–00:00:47] Tarik [semak: uncertain words] [00:00:47–00:00:48] Tapi [semak: uncertain words] [00:00:48–00:00:49] Kalau free product ni [00:00:49–00:00:50] Cost tinggi [semak: uncertain words] [00:00:50–00:00:51] Tak guna juga guys [00:00:51–00:00:52] Free product kalau boleh [00:00:52–00:00:54] Kena buat yang betul-betul free [00:00:54–00:00:56] Bukan dari sudut customer pun free [00:00:56–00:00:57] Kita pun rasa macam free [00:00:57–00:00:58] Sebab [00:00:58–00:00:59] Tak keluar modal [semak: uncertain words] [00:00:59–00:01:01] Mungkin PDF, ebook [00:01:01–00:01:04] Mungkin kita buat TikTok live [00:01:04–00:01:06] Live pun boleh consider sebagai free value [00:01:06–00:01:07] Awak kena ingat [00:01:07–00:01:09] Free product bukan produk semata-mata [00:01:09–00:01:12] Dia termasuk juga benda-benda yang ada value [00:01:12–00:01:15] Product ni macam satu exchange of value [semak: uncertain words] [00:01:15–00:01:17] So awak pun buatlah free product [semak: uncertain words] [00:01:17–00:01:18] Bagi tester ke apa ke [semak: uncertain words] [00:01:18–00:01:20] Cuma tester ni dia ada cost lah [00:01:20–00:01:21] So saya kurang sikit [00:01:21–00:01:22] Next kita ada entry product [00:01:22–00:01:23] Entry product ni [00:01:24–00:01:25] Dia bawah RM100 [semak: number or amount] [00:01:25–00:01:26] Dia bukan free [00:01:26–00:01:27] Dia kena bayar [semak: uncertain words] [00:01:27–00:01:28] Customer kena bayar walaupun sikit [semak: uncertain words] [00:01:28–00:01:30] Walaupun RM3, RM5, RM10 [semak: number or amount] [00:01:30–00:01:31] Dia kena bayar [00:01:31–00:01:31] Yang ni free [00:01:31–00:01:33] Entry product ni [00:01:33–00:01:34] Dia ada untung tapi tak banyak [semak: uncertain words] [00:01:34–00:01:36] Dan tujuan entry product [00:01:36–00:01:37] Dah nama pun entry [00:01:37–00:01:38] Dia untuk bagi testing [00:01:38–00:01:38] Tester [00:01:38–00:01:39] Test power [semak: uncertain words] [00:01:39–00:01:40] Bagi market rasa [00:01:40–00:01:42] Ibarat kalau dia try benda ni [00:01:42–00:01:45] Masalah dia mungkin selesai sebanyak 30% lah [semak: number or amount] [00:01:45–00:01:45] Tak banyak [00:01:45–00:01:47] Contohnya awak buat [00:01:47–00:01:48] Kit terapi lah [00:01:48–00:01:50] So parent yang ada masalah [00:01:50–00:01:51] Anak speech delay [semak: uncertain words] [00:01:51–00:01:52] Awak buat macam kelas trial [00:01:52–00:01:54] Ataupun kelas diagnose [00:01:54–00:01:55] Dapatlah [00:01:55–00:01:56] Entry product sekejap [00:01:56–00:01:59] Dapatlah try RM50 je, contohnya. [semak: number or amount] [00:02:00–00:02:01] Okey, lepas tu next, killer product. [semak: uncertain words] [00:02:02–00:02:06] Killer product ni, product utama, signature product ataupun flagship product. [semak: uncertain words] [00:02:06–00:02:08] Ini adalah product yang betul-betul buat profit. [00:02:08–00:02:12] Dan kalau boleh, product ni kena harga dia atas RM1,000 ke atas. [semak: uncertain words, number or amount] [00:02:12–00:02:13] Maksudnya mahal. [00:02:13–00:02:14] Kenapa nak kena mahal? [00:02:14–00:02:19] Sebab awak kena pastikan, awak punya product ni follow funnel ni. [semak: uncertain words] [00:02:19–00:02:20] Ni funnel-funnel yang ada. [00:02:21–00:02:24] Kita ada free funnel, upsell funnel dan juga direct funnel. [semak: uncertain words] [00:02:25–00:02:27] sebab tadi kita dah go through dah [semak: uncertain words] [00:02:27–00:02:29] pasal benda lah ni [00:02:29–00:02:31] kita dah go through dah, macam mana nak pilih funnel [00:02:31–00:02:32] so kena set dulu product [semak: uncertain words] [00:02:32–00:02:35] lepas product dah betul baru pilih funnel, kita ada direct funnel [semak: uncertain words] [00:02:35–00:02:37] traffic terus promote pada killer [semak: uncertain words] [00:02:37–00:02:39] maksudnya daripada iklan [00:02:39–00:02:41] ataupun organik ke apa ke [00:02:41–00:02:43] promote terus kepada killer product, ini tipikal lah funnel [00:02:43–00:02:45] kita ada pula upsell funnel [00:02:45–00:02:47] upsell funnel ni, daripada traffic [00:02:47–00:02:49] promote kepada entry product kita [00:02:49–00:02:51] product yang kita kata [00:02:51–00:02:53] murah tadi tu, yang tengah-tengah ni [00:02:53–00:02:55] Lepas tu baru kita upsell [00:02:55–00:02:57] Kepada killer dan paling best ni [semak: uncertain words] [00:02:57–00:02:58] Upsell funnel ni [00:02:59–00:03:01] Cost iklan almost percuma [00:03:01–00:03:03] Kenapa? Sebab biasanya entry product ni [00:03:03–00:03:04] Dah cover cost ads [semak: uncertain words] [00:03:04–00:03:07] Yes, entry product dia dah cover [semak: uncertain words] [00:03:07–00:03:09] Cost iklan kita, that's why lah dia macam [00:03:09–00:03:11] Almost percuma dan kita ada pula [00:03:11–00:03:13] Free funnel, free funnel ni [00:03:13–00:03:15] Traffic, promote kepada free product [semak: uncertain words] [00:03:16–00:03:17] Dan kita [00:03:17–00:03:19] Peram masuk dalam kolam, lepas tu [00:03:19–00:03:21] Kita buat launching FOMO, maksud tu kita [semak: uncertain words] [00:03:21–00:03:23] buat macam satu fear of missing out [00:03:23–00:03:25] kalau terlepas ni habis dia rugi [semak: uncertain words] [00:03:25–00:03:27] so kita buat traffic pergi [00:03:27–00:03:28] kepada free product, buat launching [semak: uncertain words] [00:03:28–00:03:30] terus pergi kepada killer product [00:03:30–00:03:33] free funnel ni kelebihan dia [semak: uncertain words] [00:03:33–00:03:34] dia laju [00:03:34–00:03:36] bila buat upsell tu [00:03:36–00:03:39] orang akan masuk, dan FOMO ni guys [semak: uncertain words] [00:03:39–00:03:41] dia fear of missing out [00:03:41–00:03:43] dia macam satu offer, buat tu [semak: uncertain words] [00:03:43–00:03:45] contohnya awak buat live, awak buat live [00:03:45–00:03:47] tarik orang, stay dalam live [00:03:47–00:03:49] pun bagi offer, ni pun boleh kata juga [semak: uncertain words] [00:03:49–00:03:51] ataupun awak buat open consultation day [00:03:51–00:03:53] awak buat open day ke [00:03:53–00:03:54] orang datang ofis ke [00:03:54–00:03:56] buat seminar cuma ke apa ke [semak: uncertain words] [00:03:56–00:03:58] pram dalam seminar tu [00:03:58–00:03:59] buat launching something [00:03:59–00:04:00] ini nama dia free funnel [00:04:01–00:04:03] dan free funnel ni [00:04:03–00:04:05] masalah dia risiko tinggi [00:04:05–00:04:06] kalau tak jadi tak jadi terus [00:04:06–00:04:07] dalam modal besar [00:04:07–00:04:09] sebab modal nak tarik trafik ni pun [00:04:09–00:04:09] ada cost dia [00:04:09–00:04:11] berbanding dengan upsell funnel [00:04:12–00:04:13] masalah dia [00:04:13–00:04:14] dia lambat sikit [00:04:14–00:04:16] dia lambat sikit sebab apa? [00:04:16–00:04:18] sebab kita nak kena buat upsell [00:04:18–00:04:19] dulu dah buat dapat [semak: uncertain words] [00:04:19–00:04:21] Contoh macam traffic, entry product, entry product [00:04:21–00:04:23] Killer, dia ada 2 step, yang ni dia cepat [semak: uncertain words, number or amount] [00:04:23–00:04:25] Cepat maksudnya, bila awak nak [00:04:25–00:04:27] Launching tu, dalam masa 1 hari [semak: uncertain words, number or amount] [00:04:27–00:04:29] Sale boleh 1 juta, dalam masa 1 hari sale boleh [semak: uncertain words, number or amount] [00:04:29–00:04:31] 1 ribu, yang ni 1, 1, 1 [semak: number or amount] [00:04:31–00:04:33] 1, 1, 1, yang ni [semak: uncertain words, number or amount] [00:04:33–00:04:35] Laju lagi lah, sebab dia direct terus [00:04:35–00:04:37] Tapi semua ada kelebihan dan kekurangan [00:04:37–00:04:39] Contoh macam direct traffic ni, kos iklan mahal [00:04:39–00:04:41] Upsell funnel, kos iklan almost free [00:04:41–00:04:43] Awak boleh run ads to infinity [semak: uncertain words] [00:04:43–00:04:44] Free funnel, risiko dia tinggi [00:04:44–00:04:46] Dan kebanyakan orang pun tak suka [00:04:46–00:04:48] tiba-tiba ada offer launching kadang [00:04:48–00:04:50] ada yang tak suka, ada yang suka kan [semak: uncertain words] [00:04:50–00:04:53] so jawapan dia guys, kena buat yang mana satu [semak: uncertain words] [00:04:53–00:04:55] jawapan saya, kena buat semua [00:04:56–00:04:56] sebab [00:04:56–00:04:58] awak tak tahu mana satu funnel yang lebih berkesan [00:04:58–00:05:01] adakah direct funnel, promote terus [00:05:01–00:05:02] tak payah lah, promote je terus, tak payah nak beria [semak: uncertain words] [00:05:02–00:05:04] nak buat upsell funnel bagai apa semua [00:05:04–00:05:07] ataupun kadang-kadang upsell funnel lebih bagus [00:05:07–00:05:08] sebab produk awak, produk mahal [00:05:08–00:05:10] ataupun awak kena buat free funnel [00:05:10–00:05:12] bagi orang try dulu, test dulu, rasa dulu [00:05:12–00:05:14] bagi orang test drive dulu ke apa [00:05:14–00:05:16] lepas tu pom, baru promote [semak: uncertain words] [00:05:16–00:05:18] So ini adalah tiga jenis funnel [semak: uncertain words] [00:05:18–00:05:20] Dan bila awak dah clear pasal benda funnel ni [00:05:20–00:05:21] Pasal produk ni [00:05:21–00:05:23] Sebab produk ni bukan optional [00:05:23–00:05:23] Memang kena ada [00:05:23–00:05:25] Dan kalau awak tak ada produk mahal [00:05:25–00:05:26] Wujudkan produk yang mahal [00:05:26–00:05:27] Packagekan dia [00:05:27–00:05:28] Bundlekan dia [00:05:28–00:05:29] Setkan dia [00:05:29–00:05:30] Contohnya awak jual perfume [00:05:30–00:05:32] Perfume tu harga dia RM50 [semak: number or amount] [00:05:32–00:05:34] Macam mana awak nak biar perfume awak jadi RM1000 [semak: number or amount] [00:05:34–00:05:36] Jual package kepada agent stokis [00:05:36–00:05:38] Jadi cari orang distributor [00:05:38–00:05:39] Buat set terus [00:05:39–00:05:41] RM1000-2000 package usahawan ke [semak: uncertain words, number or amount] [00:05:41–00:05:41] Macam mana ke [00:05:41–00:05:42] So kena fikir [00:05:42–00:05:44] Benda ni semua business boleh ada free [semak: uncertain words] [00:05:44–00:05:45] Boleh ada entry [00:05:45–00:05:47] boleh ada killer, kena fikir [00:05:47–00:05:49] dan bila kita kata free macam tadi guys [semak: uncertain words] [00:05:49–00:05:51] dia tak semestinya, produk dia adalah [semak: uncertain words] [00:05:51–00:05:53] value percuma yang kita bagi, untuk [00:05:53–00:05:55] tarik trafik, objektif dia tarik trafik [00:05:55–00:05:57] objektif dia jadi tester, dan objektif ni [00:05:57–00:05:59] barulah profit, so dengan ilmu [00:05:59–00:06:01] funnel yang simple macam ni [00:06:01–00:06:03] dan produk yang simple, insyaAllah [00:06:03–00:06:05] awak boleh capai target sale [semak: uncertain words] [00:06:05–00:06:07] yang awak nak buat, selama je boleh cari [00:06:07–00:06:09] 22 customer, so guys [semak: number or amount] [00:06:09–00:06:11] itulah dia, untuk tutorial [00:06:11–00:06:13] kita, magic number, saya harap [00:06:13–00:06:15] panduan ini memberi manfaat kepada awak [00:06:15–00:06:16] Dan kita jumpa lagi [semak: uncertain words] [00:06:16–00:06:18] Dalam panduan yang seterusnya [00:06:18–00:06:19] Dan kalau awak terlupa [00:06:19–00:06:20] Boleh tengok balik [00:06:20–00:06:22] Semua sekali kita dah cover [00:06:22–00:06:23] Total ada 6 chapter [semak: number or amount] [00:06:23–00:06:24] Sale Profit [00:06:24–00:06:25] OPEX [00:06:25–00:06:25] COGS [00:06:25–00:06:26] AOV [00:06:26–00:06:27] Magic Number [00:06:27–00:06:28] Dan juga Winning Funnel [semak: uncertain words] [00:06:28–00:06:29] Jumpa dalam tutorial yang seterusnya [00:06:29–00:06:30] Zas [semak: uncertain words]