Chapter 6 Winning Funnel
Source: https://coachadib.com/module/6ac03b9a16378f7eac1c3982
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:05.140] Chapter 6 Winning Funnel, guys. 3 jenis produk dan 3 jenis funnel yang saya nak terangkan.

[00:00:05.220 – 00:00:09.500] Tadi saya dah go through dah. Saya dah go through dah semua ni. Kita kena dapatkan 22 customer.

[00:00:10.080 – 00:00:12.280] Persoalan dia, macam mana dapatkan 22 customer?

[00:00:12.600 – 00:00:17.020] So, ada cara dia sebenarnya kita gunakan 3 jenis produk dan 3 jenis funnel.

[00:00:17.260 – 00:00:22.620] Ni saya explain dengan simple sebab benda ni sebenarnya ada dalam panduan lain tapi ni saya nak bagi pengenalan.

[00:00:23.020 – 00:00:28.860] Kita kan ada 3 jenis produk. Kita panggil sebagai free product, entry product dan juga killer product.

[00:00:28.860 – 00:00:30.080] Free product ni guys

[00:00:30.080 – 00:00:31.720] Biasanya kita jual dengan harga

[00:00:31.720 – 00:00:33.300] RM100 ke bawah lah

[00:00:33.300 – 00:00:34.480] Dia orang kata

[00:00:34.480 – 00:00:35.440] Tak mahal

[00:00:35.440 – 00:00:36.860] Dan bukan tak mahal

[00:00:36.860 – 00:00:37.900] Memang free pun cerita dia

[00:00:37.900 – 00:00:39.140] Dia orang kata

[00:00:39.700 – 00:00:40.260] Kosong

[00:00:40.260 – 00:00:40.820] Free

[00:00:40.820 – 00:00:41.640] Memang free product

[00:00:41.640 – 00:00:43.500] Tujuan dia untuk menarik

[00:00:43.500 – 00:00:44.300] Trafik

[00:00:45.200 – 00:00:46.200] Maksudnya kita tarik

[00:00:46.200 – 00:00:46.500] Trafik

[00:00:46.500 – 00:00:46.800] Tarik

[00:00:46.800 – 00:00:47.060] Tarik

[00:00:47.060 – 00:00:48.120] Tapi

[00:00:48.120 – 00:00:49.960] Kalau free product ni

[00:00:49.960 – 00:00:50.480] Cost tinggi

[00:00:50.480 – 00:00:51.260] Tak guna juga guys

[00:00:51.260 – 00:00:52.740] Free product kalau boleh

[00:00:52.740 – 00:00:54.460] Kena buat yang betul-betul free

[00:00:54.460 – 00:00:56.260] Bukan dari sudut customer pun free

[00:00:56.260 – 00:00:57.720] Kita pun rasa macam free

[00:00:57.720 – 00:00:58.260] Sebab

[00:00:58.260 – 00:00:59.320] Tak keluar modal

[00:00:59.320 – 00:01:01.800] Mungkin PDF, ebook

[00:01:01.800 – 00:01:04.340] Mungkin kita buat TikTok live

[00:01:04.340 – 00:01:06.800] Live pun boleh consider sebagai free value

[00:01:06.800 – 00:01:07.960] Awak kena ingat

[00:01:07.960 – 00:01:09.860] Free product bukan produk semata-mata

[00:01:09.860 – 00:01:12.540] Dia termasuk juga benda-benda yang ada value

[00:01:12.540 – 00:01:15.120] Product ni macam satu exchange of value

[00:01:15.120 – 00:01:17.260] So awak pun buatlah free product

[00:01:17.260 – 00:01:18.600] Bagi tester ke apa ke

[00:01:18.600 – 00:01:20.100] Cuma tester ni dia ada cost lah

[00:01:20.100 – 00:01:21.100] So saya kurang sikit

[00:01:21.100 – 00:01:22.620] Next kita ada entry product

[00:01:22.620 – 00:01:23.540] Entry product ni

[00:01:24.280 – 00:01:25.660] Dia bawah RM100

[00:01:25.660 – 00:01:26.620] Dia bukan free

[00:01:26.620 – 00:01:27.460] Dia kena bayar

[00:01:27.460 – 00:01:28.760] Customer kena bayar walaupun sikit

[00:01:28.760 – 00:01:30.480] Walaupun RM3, RM5, RM10

[00:01:30.480 – 00:01:31.120] Dia kena bayar

[00:01:31.120 – 00:01:31.740] Yang ni free

[00:01:31.740 – 00:01:33.280] Entry product ni

[00:01:33.280 – 00:01:34.740] Dia ada untung tapi tak banyak

[00:01:34.740 – 00:01:36.240] Dan tujuan entry product

[00:01:36.240 – 00:01:37.060] Dah nama pun entry

[00:01:37.060 – 00:01:38.380] Dia untuk bagi testing

[00:01:38.380 – 00:01:38.940] Tester

[00:01:38.940 – 00:01:39.540] Test power

[00:01:39.540 – 00:01:40.740] Bagi market rasa

[00:01:40.740 – 00:01:42.900] Ibarat kalau dia try benda ni

[00:01:42.900 – 00:01:45.380] Masalah dia mungkin selesai sebanyak 30% lah

[00:01:45.380 – 00:01:45.840] Tak banyak

[00:01:45.840 – 00:01:47.520] Contohnya awak buat

[00:01:47.520 – 00:01:48.640] Kit terapi lah

[00:01:48.640 – 00:01:50.380] So parent yang ada masalah

[00:01:50.380 – 00:01:51.060] Anak speech delay

[00:01:51.060 – 00:01:52.600] Awak buat macam kelas trial

[00:01:52.600 – 00:01:54.240] Ataupun kelas diagnose

[00:01:54.240 – 00:01:55.080] Dapatlah

[00:01:55.080 – 00:01:56.920] Entry product sekejap

[00:01:56.920 – 00:01:59.500] Dapatlah try RM50 je, contohnya.

[00:02:00.060 – 00:02:01.740] Okey, lepas tu next, killer product.

[00:02:02.160 – 00:02:06.440] Killer product ni, product utama, signature product ataupun flagship product.

[00:02:06.580 – 00:02:08.620] Ini adalah product yang betul-betul buat profit.

[00:02:08.780 – 00:02:12.840] Dan kalau boleh, product ni kena harga dia atas RM1,000 ke atas.

[00:02:12.940 – 00:02:13.560] Maksudnya mahal.

[00:02:13.880 – 00:02:14.760] Kenapa nak kena mahal?

[00:02:14.980 – 00:02:19.000] Sebab awak kena pastikan, awak punya product ni follow funnel ni.

[00:02:19.280 – 00:02:20.380] Ni funnel-funnel yang ada.

[00:02:21.000 – 00:02:24.920] Kita ada free funnel, upsell funnel dan juga direct funnel.

[00:02:25.600 – 00:02:27.200] sebab tadi kita dah go through dah

[00:02:27.980 – 00:02:29.180] pasal benda lah ni

[00:02:29.180 – 00:02:31.240] kita dah go through dah, macam mana nak pilih funnel

[00:02:31.240 – 00:02:32.840] so kena set dulu product

[00:02:32.840 – 00:02:35.760] lepas product dah betul baru pilih funnel, kita ada direct funnel

[00:02:35.760 – 00:02:37.160] traffic terus promote pada killer

[00:02:37.700 – 00:02:39.020] maksudnya daripada iklan

[00:02:39.020 – 00:02:41.100] ataupun organik ke apa ke

[00:02:41.100 – 00:02:43.780] promote terus kepada killer product, ini tipikal lah funnel

[00:02:43.780 – 00:02:45.520] kita ada pula upsell funnel

[00:02:45.520 – 00:02:47.620] upsell funnel ni, daripada traffic

[00:02:47.620 – 00:02:49.820] promote kepada entry product kita

[00:02:49.820 – 00:02:51.640] product yang kita kata

[00:02:51.640 – 00:02:53.480] murah tadi tu, yang tengah-tengah ni

[00:02:53.480 – 00:02:55.520] Lepas tu baru kita upsell

[00:02:55.520 – 00:02:57.460] Kepada killer dan paling best ni

[00:02:57.460 – 00:02:58.660] Upsell funnel ni

[00:02:59.480 – 00:03:01.160] Cost iklan almost percuma

[00:03:01.160 – 00:03:03.540] Kenapa? Sebab biasanya entry product ni

[00:03:03.540 – 00:03:04.900] Dah cover cost ads

[00:03:04.900 – 00:03:07.640] Yes, entry product dia dah cover

[00:03:07.640 – 00:03:09.500] Cost iklan kita, that's why lah dia macam

[00:03:09.500 – 00:03:11.540] Almost percuma dan kita ada pula

[00:03:11.540 – 00:03:13.020] Free funnel, free funnel ni

[00:03:13.020 – 00:03:15.740] Traffic, promote kepada free product

[00:03:16.520 – 00:03:17.540] Dan kita

[00:03:17.540 – 00:03:19.500] Peram masuk dalam kolam, lepas tu

[00:03:19.500 – 00:03:21.500] Kita buat launching FOMO, maksud tu kita

[00:03:21.500 – 00:03:23.640] buat macam satu fear of missing out

[00:03:23.640 – 00:03:25.520] kalau terlepas ni habis dia rugi

[00:03:25.520 – 00:03:27.400] so kita buat traffic pergi

[00:03:27.400 – 00:03:28.800] kepada free product, buat launching

[00:03:28.800 – 00:03:30.520] terus pergi kepada killer product

[00:03:30.520 – 00:03:33.240] free funnel ni kelebihan dia

[00:03:33.240 – 00:03:34.660] dia laju

[00:03:34.660 – 00:03:36.160] bila buat upsell tu

[00:03:36.160 – 00:03:39.380] orang akan masuk, dan FOMO ni guys

[00:03:39.380 – 00:03:41.120] dia fear of missing out

[00:03:41.120 – 00:03:43.240] dia macam satu offer, buat tu

[00:03:43.240 – 00:03:45.500] contohnya awak buat live, awak buat live

[00:03:45.500 – 00:03:47.560] tarik orang, stay dalam live

[00:03:47.560 – 00:03:49.440] pun bagi offer, ni pun boleh kata juga

[00:03:49.440 – 00:03:51.620] ataupun awak buat open consultation day

[00:03:51.620 – 00:03:53.680] awak buat open day ke

[00:03:53.680 – 00:03:54.760] orang datang ofis ke

[00:03:54.760 – 00:03:56.420] buat seminar cuma ke apa ke

[00:03:56.420 – 00:03:58.340] pram dalam seminar tu

[00:03:58.340 – 00:03:59.340] buat launching something

[00:03:59.340 – 00:04:00.960] ini nama dia free funnel

[00:04:01.680 – 00:04:03.100] dan free funnel ni

[00:04:03.100 – 00:04:05.000] masalah dia risiko tinggi

[00:04:05.000 – 00:04:06.140] kalau tak jadi tak jadi terus

[00:04:06.140 – 00:04:07.200] dalam modal besar

[00:04:07.200 – 00:04:09.180] sebab modal nak tarik trafik ni pun

[00:04:09.180 – 00:04:09.940] ada cost dia

[00:04:09.940 – 00:04:11.480] berbanding dengan upsell funnel

[00:04:12.140 – 00:04:13.060] masalah dia

[00:04:13.060 – 00:04:14.760] dia lambat sikit

[00:04:14.760 – 00:04:16.440] dia lambat sikit sebab apa?

[00:04:16.900 – 00:04:18.420] sebab kita nak kena buat upsell

[00:04:18.420 – 00:04:19.060] dulu dah buat dapat

[00:04:19.720 – 00:04:21.680] Contoh macam traffic, entry product, entry product

[00:04:21.680 – 00:04:23.920] Killer, dia ada 2 step, yang ni dia cepat

[00:04:23.920 – 00:04:25.640] Cepat maksudnya, bila awak nak

[00:04:25.640 – 00:04:27.460] Launching tu, dalam masa 1 hari

[00:04:27.460 – 00:04:29.440] Sale boleh 1 juta, dalam masa 1 hari sale boleh

[00:04:29.440 – 00:04:31.960] 1 ribu, yang ni 1, 1, 1

[00:04:31.960 – 00:04:33.600] 1, 1, 1, yang ni

[00:04:33.600 – 00:04:35.080] Laju lagi lah, sebab dia direct terus

[00:04:35.080 – 00:04:37.040] Tapi semua ada kelebihan dan kekurangan

[00:04:37.040 – 00:04:39.620] Contoh macam direct traffic ni, kos iklan mahal

[00:04:39.620 – 00:04:41.820] Upsell funnel, kos iklan almost free

[00:04:41.820 – 00:04:43.200] Awak boleh run ads to infinity

[00:04:43.200 – 00:04:44.880] Free funnel, risiko dia tinggi

[00:04:44.880 – 00:04:46.760] Dan kebanyakan orang pun tak suka

[00:04:46.760 – 00:04:48.920] tiba-tiba ada offer launching kadang

[00:04:48.920 – 00:04:50.860] ada yang tak suka, ada yang suka kan

[00:04:50.860 – 00:04:53.300] so jawapan dia guys, kena buat yang mana satu

[00:04:53.300 – 00:04:55.500] jawapan saya, kena buat semua

[00:04:56.380 – 00:04:56.820] sebab

[00:04:56.820 – 00:04:58.940] awak tak tahu mana satu funnel yang lebih berkesan

[00:04:58.940 – 00:05:01.020] adakah direct funnel, promote terus

[00:05:01.020 – 00:05:02.820] tak payah lah, promote je terus, tak payah nak beria

[00:05:02.820 – 00:05:04.400] nak buat upsell funnel bagai apa semua

[00:05:04.400 – 00:05:07.000] ataupun kadang-kadang upsell funnel lebih bagus

[00:05:07.000 – 00:05:08.340] sebab produk awak, produk mahal

[00:05:08.940 – 00:05:10.660] ataupun awak kena buat free funnel

[00:05:10.660 – 00:05:12.660] bagi orang try dulu, test dulu, rasa dulu

[00:05:12.660 – 00:05:14.780] bagi orang test drive dulu ke apa

[00:05:14.780 – 00:05:16.420] lepas tu pom, baru promote

[00:05:16.420 – 00:05:18.300] So ini adalah tiga jenis funnel

[00:05:18.300 – 00:05:20.900] Dan bila awak dah clear pasal benda funnel ni

[00:05:20.900 – 00:05:21.980] Pasal produk ni

[00:05:21.980 – 00:05:23.040] Sebab produk ni bukan optional

[00:05:23.040 – 00:05:23.680] Memang kena ada

[00:05:23.680 – 00:05:25.780] Dan kalau awak tak ada produk mahal

[00:05:25.780 – 00:05:26.820] Wujudkan produk yang mahal

[00:05:26.820 – 00:05:27.680] Packagekan dia

[00:05:27.680 – 00:05:28.380] Bundlekan dia

[00:05:28.380 – 00:05:29.020] Setkan dia

[00:05:29.020 – 00:05:30.900] Contohnya awak jual perfume

[00:05:30.900 – 00:05:32.400] Perfume tu harga dia RM50

[00:05:32.400 – 00:05:34.920] Macam mana awak nak biar perfume awak jadi RM1000

[00:05:34.920 – 00:05:36.760] Jual package kepada agent stokis

[00:05:36.760 – 00:05:38.300] Jadi cari orang distributor

[00:05:38.300 – 00:05:39.260] Buat set terus

[00:05:39.260 – 00:05:41.000] RM1000-2000 package usahawan ke

[00:05:41.000 – 00:05:41.560] Macam mana ke

[00:05:41.560 – 00:05:42.620] So kena fikir

[00:05:42.620 – 00:05:44.920] Benda ni semua business boleh ada free

[00:05:44.920 – 00:05:45.960] Boleh ada entry

[00:05:45.960 – 00:05:47.700] boleh ada killer, kena fikir

[00:05:47.700 – 00:05:49.800] dan bila kita kata free macam tadi guys

[00:05:49.800 – 00:05:51.960] dia tak semestinya, produk dia adalah

[00:05:51.960 – 00:05:53.760] value percuma yang kita bagi, untuk

[00:05:53.760 – 00:05:55.480] tarik trafik, objektif dia tarik trafik

[00:05:55.480 – 00:05:57.700] objektif dia jadi tester, dan objektif ni

[00:05:57.700 – 00:05:59.840] barulah profit, so dengan ilmu

[00:05:59.840 – 00:06:01.840] funnel yang simple macam ni

[00:06:01.840 – 00:06:03.820] dan produk yang simple, insyaAllah

[00:06:03.820 – 00:06:05.840] awak boleh capai target sale

[00:06:05.840 – 00:06:07.940] yang awak nak buat, selama je boleh cari

[00:06:07.940 – 00:06:09.520] 22 customer, so guys

[00:06:09.520 – 00:06:11.980] itulah dia, untuk tutorial

[00:06:11.980 – 00:06:13.840] kita, magic number, saya harap

[00:06:13.840 – 00:06:15.440] panduan ini memberi manfaat kepada awak

[00:06:15.440 – 00:06:16.980] Dan kita jumpa lagi

[00:06:16.980 – 00:06:18.520] Dalam panduan yang seterusnya

[00:06:18.520 – 00:06:19.860] Dan kalau awak terlupa

[00:06:19.860 – 00:06:20.800] Boleh tengok balik

[00:06:20.800 – 00:06:22.240] Semua sekali kita dah cover

[00:06:22.240 – 00:06:23.740] Total ada 6 chapter

[00:06:23.740 – 00:06:24.640] Sale Profit

[00:06:24.640 – 00:06:25.040] OPEX

[00:06:25.040 – 00:06:25.580] COGS

[00:06:25.580 – 00:06:26.100] AOV

[00:06:26.100 – 00:06:27.140] Magic Number

[00:06:27.140 – 00:06:28.100] Dan juga Winning Funnel

[00:06:28.100 – 00:06:29.860] Jumpa dalam tutorial yang seterusnya

[00:06:29.860 – 00:06:30.660] Zas