Chapter 3 COGS Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:07] Chapter 3 COGS. COGS ni tadi kita dah belajar sikit tapi kali ni kita nak cuba dive in lebih detail. [semak: uncertain words, number or amount] [00:00:07–00:00:15] Ok, jom kita recap balik. Tadi saya dah explain sale tolak COGS dapat gross profit, gross profit tolak OPEX dapat net profit. [semak: uncertain words] [00:00:15–00:00:19] So sekarang kita nak dive in dalam COGS. Jom kita pergi dekat whiteboard sana. [semak: uncertain words] [00:00:19–00:00:28] Ok, apakah COGS? COGS ataupun bahasa, ni bahasa technical eh. [00:00:28–00:00:32] Kalau awak dapat hafal COGS ni, dia bunyi bijak lain macam sikit tau. [semak: uncertain words] [00:00:33–00:00:37] Cost of good soul. [semak: uncertain words] [00:00:37–00:00:42] Senang cerita modal barang, modal produk ataupun modal servis. [00:00:42–00:00:45] Modal nak hasilkan, ni kalau saya bagi bahasa kampung. [00:00:46–00:00:55] Modal ataupun cost satu produk ataupun servis. [semak: uncertain words] [00:00:56–00:00:57] katalah awak ada [semak: uncertain words] [00:00:57–00:00:59] produk tanpa servis, apa kos dia? [semak: uncertain words] [00:01:00–00:01:01] contohnya, saya ambil [00:01:01–00:01:02] saya jual tudung [00:01:02–00:01:04] ini adalah saya punya tudung [00:01:04–00:01:07] dalam menghasilkan satu tudung ni [00:01:07–00:01:09] apa yang terlibat? so dalam tudung ni [semak: uncertain words] [00:01:09–00:01:10] saya ada [00:01:12–00:01:13] kilang, punya fee [00:01:13–00:01:15] saya ada kain punya kos [00:01:15–00:01:17] saya ada shipping punya kos [00:01:17–00:01:19] untuk saya hantar oleh customer [semak: uncertain words] [00:01:19–00:01:20] saya ada packaging [00:01:21–00:01:23] so katakanlah saya kira [00:01:23–00:01:25] kira semua, saya dapat [semak: uncertain words] [00:01:25–00:01:27] lah sebanyak RM33 [semak: uncertain words, number or amount] [00:01:29–00:01:29] inilah [semak: uncertain words] [00:01:29–00:01:31] kos saya, tapi saya jual berapa? contohnya [semak: uncertain words] [00:01:31–00:01:33] saya jual RM [semak: uncertain words] [00:01:35–00:01:36] RM80 [semak: uncertain words, number or amount] [00:01:36–00:01:37] saya punya [semak: uncertain words] [00:01:37–00:01:39] kos adalah RM33 [semak: number or amount] [00:01:39–00:01:41] so untung saya adalah [00:01:41–00:01:42] RM47 [semak: number or amount] [00:01:43–00:01:45] tapi untung ni untung apa? ini yang kita [00:01:45–00:01:47] panggil tadi sebagai gross profit [00:01:47–00:01:49] bukan untung bersih, ramai ingat ni [semak: uncertain words] [00:01:49–00:01:51] untung bersih, ni bukan untung bersih, ini [semak: uncertain words] [00:01:51–00:01:53] untung kasar, kenapa ni untung [00:01:53–00:01:55] kasar? sebab ni tak tolak kos [00:01:55–00:01:57] pekerja lagi ni, gaji [00:01:57–00:01:59] staff outsource office software [00:01:59–00:02:01] tak kira lagi, dia adalah [semak: uncertain words] [00:02:01–00:02:03] untung kasar semata-mata, that's why [00:02:03–00:02:05] cost yang kita masukkan ni guys, bukannya [semak: uncertain words] [00:02:05–00:02:07] cost office apa semua, ni adalah [semak: uncertain words] [00:02:07–00:02:09] cost product, nampak [00:02:09–00:02:11] cost product, so jom [semak: uncertain words] [00:02:11–00:02:13] saya ajar awak, cara nak kira [00:02:13–00:02:15] cost product, ok, bila kita [00:02:15–00:02:17] nak kira cost product, kita [00:02:17–00:02:19] kena kira cost [00:02:19–00:02:23] per unit, awak kena [00:02:23–00:02:25] kira cost per unit, ok, ini [semak: uncertain words] [00:02:25–00:02:25] Jawapan dia [00:02:25–00:02:27] Contoh [00:02:27–00:02:27] Saya ambil [semak: uncertain words] [00:02:27–00:02:28] Saya jual [00:02:28–00:02:29] Nasi lemak [00:02:30–00:02:31] Ok [semak: uncertain words] [00:02:31–00:02:32] Nasi lemak eh [00:02:32–00:02:33] Faiz boleh tolong sekali [00:02:33–00:02:35] Nasi lemak Faiz [00:02:35–00:02:36] Harga timun berapa? [00:02:37–00:02:37] Satu [00:02:38–00:02:39] Harga timun [00:02:39–00:02:41] Satu biji timun [00:02:41–00:02:42] Ha? [semak: uncertain words] [00:02:42–00:02:42] Dua ringgit? [00:02:43–00:02:43] Ok [semak: uncertain words] [00:02:43–00:02:44] Satu timun [00:02:44–00:02:46] Katalah saya nak hasilkan nasi lemak [semak: uncertain words] [00:02:46–00:02:47] Ok [00:02:47–00:02:47] Timun [00:02:47–00:02:48] RM [00:02:49–00:02:50] Dua ringgit [00:02:50–00:02:52] Berapa banyak nasi lemak [00:02:52–00:02:53] Saya boleh buat dengan satu timun ni [semak: uncertain words] [00:02:54–00:02:56] RM2. Kalau saya potong timun tu [semak: number or amount] [00:02:56–00:02:58] Berapa banyak slice saya dapat? [semak: uncertain words] [00:02:59–00:03:00] Agak-agak berapa? [00:03:00–00:03:01] 10? 20? [semak: uncertain words, number or amount] [00:03:01–00:03:03] 20 nasi lemak? Jadi [semak: uncertain words, number or amount] [00:03:03–00:03:06] 1 timun kita kena bahagi [semak: uncertain words, number or amount] [00:03:06–00:03:08] dengan 20 nasi lemak [semak: number or amount] [00:03:09–00:03:11] Kita dapat [00:03:11–00:03:12] kos 1 timun [semak: uncertain words, number or amount] [00:03:12–00:03:15] adalah RM10 [semak: number or amount] [00:03:16–00:03:18] Nampak? So inilah [00:03:18–00:03:19] maksud saya kos per unit [00:03:19–00:03:22] Kita kira pula untuk telur. Telur berapa harga dia? [00:03:24–00:03:25] Telur sebiji [00:03:28–00:03:29] Sebiji [semak: uncertain words] [00:03:30–00:03:31] Sehinggit je [semak: uncertain words] [00:03:31–00:03:33] Tak sampai sehinggit [semak: uncertain words] [00:03:33–00:03:34] Ambil lah 60 [semak: uncertain words, number or amount] [00:03:35–00:03:36] Ambil lah 60 [semak: uncertain words, number or amount] [00:03:36–00:03:39] Kita buat telur pulak [semak: uncertain words] [00:03:39–00:03:40] Kita buat nasi lemak [00:03:40–00:03:42] Soalan seterusnya [00:03:43–00:03:45] Kita nak buat nasi lemak ni [semak: uncertain words] [00:03:45–00:03:46] Berapa potongan [00:03:46–00:03:48] Awak nak potongan dia macam mana [semak: uncertain words] [00:03:48–00:03:50] Awak nak potong dia half ke [00:03:50–00:03:51] Awak nak potong empat ke [00:03:51–00:03:52] Biasa awak potong apa [semak: uncertain words] [00:03:53–00:03:54] Potong empat kan betul tak [00:03:54–00:03:55] So, kita kena bahagi dengan 4 [semak: number or amount] [00:03:56–00:03:58] Sebab setiap satu telur ni [00:03:58–00:03:59] Katalah 60% [semak: uncertain words, number or amount] [00:03:59–00:04:00] Siapa tak tahu ke telur sekarang berapa [semak: uncertain words] [00:04:00–00:04:00] Makan dia [semak: uncertain words] [00:04:00–00:04:02] So, katakanlah [00:04:02–00:04:04] Saya ambil 80% lah [semak: uncertain words, number or amount] [00:04:04–00:04:05] Katakanlah 80% [semak: number or amount] [00:04:05–00:04:06] Kita bahagi dengan 4 nasi lemak [semak: number or amount] [00:04:06–00:04:07] So, kita dapat berapa? [00:04:09–00:04:10] Adalah [00:04:10–00:04:11] 20% [semak: uncertain words, number or amount] [00:04:11–00:04:12] Haa, nampak tak? [00:04:12–00:04:13] Jadi [00:04:13–00:04:15] Tolong kira macam ni [00:04:15–00:04:16] Jangan kira pukul rata [00:04:16–00:04:17] Tak boleh [00:04:17–00:04:18] Dia kena kira per unit [00:04:18–00:04:19] Okay [semak: uncertain words] [00:04:19–00:04:20] Ambil pula nasi [00:04:20–00:04:22] Katalah kita beli beras [00:04:22–00:04:23] Beras sekali beli berapa kilo? [00:04:25–00:04:26] Beras 5 kilo [semak: uncertain words, number or amount] [00:04:26–00:04:28] Boleh buat berapa banyak [semak: uncertain words] [00:04:29–00:04:31] 10 kilo orang beli [semak: uncertain words, number or amount] [00:04:31–00:04:32] 10 kilo atau berapa [semak: uncertain words, number or amount] [00:04:34–00:04:36] 40 ringgit [semak: number or amount] [00:04:36–00:04:38] Berapa nasi lemak boleh buat [00:04:39–00:04:40] Susah pula nak kira kan [00:04:40–00:04:42] Cincai rata [00:04:43–00:04:44] 30 [semak: number or amount] [00:04:46–00:04:47] 30-40 [semak: uncertain words, number or amount] [00:04:48–00:04:49] 40 nasi lemak [semak: number or amount] [00:04:49–00:04:50] Sebab dia kembang [00:04:52–00:04:53] Katalah saya ambil [semak: uncertain words] [00:04:53–00:04:55] 40 nasi lemak [semak: number or amount] [00:04:55–00:04:57] Maksudnya nasi je dah RM1 [semak: number or amount] [00:04:57–00:04:58] Takkan lah [00:04:59–00:05:01] Ambil lah 80 nasi lemak [semak: number or amount] [00:05:01–00:05:03] Okay 80 nasi lemak [semak: uncertain words, number or amount] [00:05:03–00:05:05] Ni kita congak je [semak: uncertain words] [00:05:05–00:05:06] Nasi lemak [00:05:06–00:05:09] So kalau RM40 bahagi dengan [semak: uncertain words, number or amount] [00:05:09–00:05:10] Sebab 10 kg beras [semak: uncertain words, number or amount] [00:05:10–00:05:12] Kita bahagi dengan 80 nasi lemak [semak: number or amount] [00:05:12–00:05:13] Kita dapat lah RM50 [semak: uncertain words, number or amount] [00:05:14–00:05:16] So ini yang kita nak kena kira [00:05:16–00:05:17] Satu persatu [00:05:17–00:05:19] Lepas kita dah ambil kos per unit [semak: uncertain words] [00:05:19–00:05:20] Satu, satu, satu, satu [00:05:20–00:05:24] Katalah ada lagi sambal lagi [00:05:24–00:05:26] Contoh sambal pun seposen [semak: uncertain words] [00:05:26–00:05:27] Kacang [00:05:28–00:05:29] Seposen juga ke [semak: uncertain words] [00:05:29–00:05:30] Apa lagi [00:05:31–00:05:33] Dapat ikan bilis [00:05:33–00:05:34] Ikan bilis katalah [00:05:35–00:05:37] Lima sen ke kan [semak: uncertain words] [00:05:37–00:05:39] So kita kira semua sekali ni [00:05:39–00:05:41] Betul-betul by sen-sen kalau boleh [semak: uncertain words] [00:05:41–00:05:42] RM berapa [00:05:42–00:05:44] RM 0.12 sen [semak: number or amount] [00:05:44–00:05:46] Baru tambah semua [00:05:46–00:05:48] So bila kita tambah-tambah-tambah [00:05:48–00:05:51] Contohnya seposen, tiga sen, lapan sen, sembilan sen [semak: uncertain words] [00:05:51–00:05:51] Seinggit [00:05:52–00:05:54] RM1.22 [semak: number or amount] [00:05:54–00:05:56] jadi RM1.22 [semak: uncertain words, number or amount] [00:05:58–00:05:59] kita punya [00:05:59–00:06:00] inilah dia panggil sebagai [00:06:01–00:06:02] COGS [00:06:02–00:06:04] sebab tu nak kira COGS ni guys [00:06:04–00:06:06] dia tak perlu matematik tambahan [00:06:06–00:06:08] nak pakai ilmu kimia ke [semak: uncertain words] [00:06:08–00:06:10] tak payah, dia sebenarnya awak nak kira [00:06:10–00:06:12] per unit bahagikan je, sebab tu [00:06:12–00:06:15] benda ni semakin awak lama buat bisnes [00:06:15–00:06:16] awak kan tahu, awak kena kira lah [semak: uncertain words] [00:06:16–00:06:18] kira cost kilang berapa, cost packaging [semak: uncertain words] [00:06:18–00:06:20] berapa, senang cerita, apa-apa [00:06:20–00:06:22] sahaja, kos untuk menghasilkan [00:06:22–00:06:24] produk tu. Tidak termasuk atas ni. [00:06:25–00:06:26] Okay. [semak: uncertain words] [00:06:26–00:06:28] Soalan seterusnya pula, berapakah [00:06:28–00:06:30] profit margin yang healthy? [00:06:30–00:06:32] Sebab dalam topik COGS ni, [00:06:32–00:06:34] kalau awak dah tahu kos per unit, okay fine. [00:06:35–00:06:36] Saya punya kos per unit nasi lemak [00:06:36–00:06:37] saya RM1.22. [semak: uncertain words, number or amount] [00:06:38–00:06:40] Sekarang ni soalan dia, saya nak jual [00:06:40–00:06:41] harga berapa? [00:06:42–00:06:44] Berapa harga saya nak jual? Okay, jom. [00:06:45–00:06:46] Untuk harga ni guys, [00:06:46–00:06:48] kita ada banyak strategi. [00:06:48–00:06:51] Ada 5 level harga yang awak boleh set [semak: uncertain words, number or amount] [00:06:52–00:06:54] Kita lukis dulu [semak: uncertain words] [00:06:54–00:06:59] Level 1, level 2, level 3, level 4, level 5 [semak: number or amount] [00:06:59–00:07:01] Awak boleh buat harga cheap, murah [00:07:01–00:07:04] Awak boleh buat harga affordable, mampu milik [00:07:05–00:07:08] Awak boleh buat harga expensive, mahal [00:07:09–00:07:16] Awak boleh buat harga luxury, mewah [00:07:16–00:07:17] Awak boleh buat harga limited [00:07:17–00:07:20] terhad, dia tak banyak [00:07:20–00:07:22] so, first kali [00:07:22–00:07:23] awak kena set apakah harga affordable [00:07:23–00:07:26] affordable ni sebenarnya dipanggil juga sebagai [00:07:26–00:07:27] AP, AP stand for [00:07:27–00:07:29] anchor price [00:07:30–00:07:31] harga anchor awak [00:07:32–00:07:33] contohlah awak ambil [semak: uncertain words] [00:07:33–00:07:36] nasi lemak standard kat luar berapa harga [semak: uncertain words] [00:07:36–00:07:37] RM2.50 [semak: uncertain words, number or amount] [00:07:38–00:07:39] RM2.50 [semak: number or amount] [00:07:39–00:07:41] harga nasi lemak RM2.50 [semak: uncertain words, number or amount] [00:07:41–00:07:43] RM2.50 [semak: number or amount] [00:07:44–00:07:46] so, daripada [semak: uncertain words] [00:07:46–00:07:48] sini ke chip, biasanya bahagi [semak: uncertain words] [00:07:48–00:07:49] 2. Kalau sini ke [semak: number or amount] [00:07:49–00:07:51] expensive, biasanya darab 2 [semak: number or amount] [00:07:51–00:07:53] apa yang darab 2? AP darab 2 [semak: uncertain words, number or amount] [00:07:53–00:07:55] dia AP ni [semak: uncertain words] [00:07:55–00:07:57] anchor price ni bahagi [semak: uncertain words] [00:07:57–00:08:00] 2. Ke atas ni [semak: number or amount] [00:08:00–00:08:02] anchor price darab 2 [semak: number or amount] [00:08:02–00:08:04] kalau ke atas [semak: uncertain words] [00:08:04–00:08:06] lagi luxury, anchor price [00:08:06–00:08:07] darab 10 [semak: number or amount] [00:08:08–00:08:09] atas lagi ke limited [00:08:09–00:08:12] anchor price darab 20 [semak: number or amount] [00:08:12–00:08:13] so, maksudnya kalau nasi [semak: uncertain words] [00:08:13–00:08:15] lemak tadi ni, bahagi 2 [semak: number or amount] [00:08:15–00:08:18] Maksudnya kita jual harga RM1.25 [semak: number or amount] [00:08:18–00:08:20] Murah gila lah [00:08:20–00:08:22] Kalau jumpa nasi lemak RM1.25 [semak: number or amount] [00:08:22–00:08:24] Kalau nak kata mahal pula [00:08:24–00:08:25] Oh nasi lemak RM5 [semak: uncertain words, number or amount] [00:08:25–00:08:28] Tapi nasi lemak burung hantu lagi mahal [semak: uncertain words] [00:08:28–00:08:30] Kan berapa nasi lemak burung hantu [00:08:30–00:08:32] RM8.10 kan [semak: uncertain words, number or amount] [00:08:32–00:08:35] So harga anchor ni tak betul lah [semak: uncertain words] [00:08:35–00:08:38] Harga anchor ni dia kena harga standard nasi lemak [00:08:38–00:08:40] Contoh harga standard nasi lemak [00:08:41–00:08:43] Kalau nasi lemak RM2.50 tu kena murah kat sebenarnya [semak: number or amount] [00:08:44–00:08:46] Mungkin nasi lemak kita ambil RM4 lah [semak: number or amount] [00:08:47–00:08:47] RM4 [semak: uncertain words, number or amount] [00:08:47–00:08:48] So bila darat 2 kat sini [semak: uncertain words, number or amount] [00:08:48–00:08:49] Dapatlah RM8 [semak: uncertain words, number or amount] [00:08:49–00:08:51] Ni nasi lemak kategori mahal [semak: uncertain words] [00:08:51–00:08:52] Nasi lemak kategori murah [semak: uncertain words] [00:08:52–00:08:53] Eh RM2 ni [semak: uncertain words, number or amount] [00:08:53–00:08:54] Eh murah juga [semak: uncertain words] [00:08:54–00:08:55] Mungkin RM2 lah [semak: uncertain words, number or amount] [00:08:56–00:08:56] RM2 [semak: uncertain words, number or amount] [00:08:57–00:08:58] So kategori luxury pulak [00:08:58–00:08:59] Darat RM10 [semak: number or amount] [00:08:59–00:09:00] Maksudnya nasi lemak tu harga RM40 [semak: number or amount] [00:09:00–00:09:02] Nasi lemak RM40 [semak: number or amount] [00:09:02–00:09:03] Nasi lemak apa ni [00:09:05–00:09:06] Nasi lemak kapal tebang ke [semak: uncertain words] [00:09:06–00:09:08] Nasi lemak diraja [00:09:08–00:09:09] Ni darat RM20 pulak [semak: uncertain words, number or amount] [00:09:09–00:09:10] Mungkin raja betul yang masak ni [00:09:10–00:09:11] Nasi lemak RM80 [semak: number or amount] [00:09:11–00:09:13] So harga-harga ni guys [00:09:13–00:09:14] Dia memang wujud [semak: uncertain words] [00:09:16–00:09:17] 80 ringgit [semak: uncertain words, number or amount] [00:09:17–00:09:18] 80 ringgit [semak: uncertain words, number or amount] [00:09:18–00:09:19] 8 ringgit [semak: uncertain words, number or amount] [00:09:20–00:09:21] 8 ringgit [semak: uncertain words, number or amount] [00:09:23–00:09:25] Sebab tu lah kita kena set dulu anchor price [semak: uncertain words] [00:09:25–00:09:28] Sebab anchor price ni akan menentukan harga [00:09:28–00:09:30] Anchor price ni adalah harga normal [00:09:30–00:09:31] Dalam market [00:09:31–00:09:33] So nak tau cik bahagi 2 [semak: uncertain words, number or amount] [00:09:34–00:09:34] Darab [00:09:34–00:09:36] Darab 2, darab 10, darab 80 [semak: number or amount] [00:09:36–00:09:37] So jom kita tengok balik [semak: uncertain words] [00:09:39–00:09:40] Saya punya cost fonda [semak: uncertain words] [00:09:40–00:09:42] 1.22 sen, gila apa senajor 2 ringgit [semak: uncertain words, number or amount] [00:09:42–00:09:44] Tak logik, saya tahu lah [semak: uncertain words] [00:09:45–00:09:47] Berapakah standard margin yang saya kena set [00:09:47–00:09:49] Jawapan dia berbalik kepada macam ni [semak: uncertain words] [00:09:49–00:09:50] Saya boleh buat satu table [00:09:50–00:09:52] Kita boleh buat harga ni pecah kepada tiga pula [00:09:53–00:09:59] Harga yang ni adalah harga RM200 ke bawah [semak: number or amount] [00:09:59–00:10:01] RM200 ke bawah [semak: number or amount] [00:10:01–00:10:04] Yang ni dalam harga RM500 plus minus [semak: number or amount] [00:10:04–00:10:08] Yang ni adalah RM1000 dan ke atas [semak: number or amount] [00:10:08–00:10:10] Ni semua RM [semak: uncertain words] [00:10:11–00:10:13] So untuk barang bawah RM200 [semak: uncertain words, number or amount] [00:10:13–00:10:14] Kebiasaannya [00:10:14–00:10:15] Majin kita ambil [00:10:15–00:10:16] 30% [semak: number or amount] [00:10:17–00:10:17] Sorry [00:10:17–00:10:18] Majin pula dah [00:10:18–00:10:20] Majin untung eh [00:10:20–00:10:21] Kita nak ambil untung berapa [00:10:22–00:10:23] Untung [00:10:23–00:10:25] So untung kita kena 70% [semak: number or amount] [00:10:25–00:10:26] Kalau RM500 [semak: number or amount] [00:10:26–00:10:28] Kita ambil 50% [semak: uncertain words, number or amount] [00:10:28–00:10:28] 50-50 [semak: number or amount] [00:10:28–00:10:30] Kalau barang mahal [00:10:30–00:10:31] Kita tak ambil untung banyak sangat [00:10:31–00:10:32] Kita ambil 30% pun dah cukup [semak: number or amount] [00:10:32–00:10:33] Maksudnya [00:10:34–00:10:36] 30% ni kalau untung [semak: number or amount] [00:10:36–00:10:37] Kalau COGS [00:10:37–00:10:39] Ataupun kita punya cost berapa [semak: uncertain words] [00:10:39–00:10:40] So mestilah tolak [00:10:40–00:10:43] So kalau dah untung 70% [semak: number or amount] [00:10:43–00:11:08] maksudnya cost kita 30%, sini cost 50%, sini cost 70%, jadi dah nampak tak, nasi lemak ni barang mahal ke barang murah, of course lah barang murah, jadi margin yang healthy adalah 70%, maksudnya awak kena buat 70%, jadi saya pun kira berapa yang nak kena ada kat sini, saya pun kira lah, cara paling senang saya, [semak: uncertain words, number or amount] [00:11:09–00:11:11] RM1.22 ni [semak: uncertain words, number or amount] [00:11:11–00:11:12] saya nak pastikan dia [00:11:13–00:11:15] adalah hanya 30% [semak: uncertain words, number or amount] [00:11:15–00:11:17] so saya bahagi dengan 3 [semak: number or amount] [00:11:17–00:11:19] kenapa saya bahagi 3, saya nak tahu 10% berapa [semak: number or amount] [00:11:19–00:11:20] saya bahagi 3 [semak: uncertain words, number or amount] [00:11:20–00:11:23] lepas tu saya darab dengan 10, ni 100% [semak: number or amount] [00:11:23–00:11:25] maksudnya nasi lemak saya kena [00:11:25–00:11:27] jual dengan harga RM4 [semak: number or amount] [00:11:28–00:11:29] awak boleh buat kirakan sendiri [00:11:29–00:11:31] so maksudnya kalau saya nak [00:11:31–00:11:32] letak harga [00:11:32–00:11:34] ini adalah 30% [semak: number or amount] [00:11:35–00:11:37] kalau 100% [semak: number or amount] [00:11:38–00:11:39] Maksudnya, saya nak pastikan [00:11:39–00:11:42] Majin saya 70%, saya kena jual [semak: uncertain words, number or amount] [00:11:42–00:11:43] Harga RM4 [semak: number or amount] [00:11:44–00:11:46] RM4.60 contohnya [semak: uncertain words, number or amount] [00:11:46–00:11:48] RM4 lah, so dengan RM4 [semak: number or amount] [00:11:48–00:11:49] Dia cantik kat sini [00:11:49–00:11:52] Saya punya kos yang selamat saya, RM1.20 [semak: uncertain words, number or amount] [00:11:52–00:11:54] Kos, ataupun COGS [semak: uncertain words] [00:11:54–00:11:55] Lagi [00:11:56–00:11:58] RM3, RM2.80 [semak: number or amount] [00:11:59–00:12:00] Adalah [00:12:01–00:12:01] Untung [00:12:02–00:12:04] Macam tu, awak kira balik betul tak? [00:12:04–00:12:06] Kita kira balik, kalau saya jual RM2.80 [semak: number or amount] [00:12:08–00:12:08] Macam ni [00:12:08–00:12:09] Saya bahagi dengan RM4 [semak: uncertain words, number or amount] [00:12:10–00:12:11] Dapat tak? [00:12:11–00:12:12] Saya bagi dengan RM4 [semak: number or amount] [00:12:12–00:12:13] Macam ni RM4 [semak: number or amount] [00:12:13–00:12:15] Darab dengan RM100 [semak: number or amount] [00:12:16–00:12:17] Eh [00:12:17–00:12:18] RM2.08 [semak: uncertain words, number or amount] [00:12:18–00:12:19] Bahagi RM4 [semak: uncertain words, number or amount] [00:12:20–00:12:21] RM2.08 [semak: number or amount] [00:12:21–00:12:22] Darab RM4.08 [semak: uncertain words, number or amount] [00:12:23–00:12:24] Darab RM100 [semak: number or amount] [00:12:24–00:12:24] Betul lah? [semak: uncertain words] [00:12:25–00:12:26] 70% lah [semak: uncertain words, number or amount] [00:12:26–00:12:26] Betul tak? [semak: uncertain words] [00:12:27–00:12:27] So RM2.08 [semak: number or amount] [00:12:28–00:12:29] Harga yang saya [00:12:30–00:12:31] Untung saya [00:12:31–00:12:32] Saya bahagi dengan harga jual [00:12:32–00:12:32] RM4 [semak: number or amount] [00:12:32–00:12:34] So saya dapat lah [semak: uncertain words] [00:12:34–00:12:35] Sebab itu kan formula dia [semak: uncertain words] [00:12:35–00:12:36] Nak tahu berapa persen [00:12:36–00:12:36] RM2.08 [semak: number or amount] [00:12:36–00:12:47] RM8.80 bahagi dengan RM4, darab 100, maka saya akan dapat 70% saya punya margin saya, nampak macam ni. [semak: uncertain words, number or amount] [00:12:47–00:12:52] Tapi kalau barang awak mahal sikit, awak tak payah ambil margin terlampau besar, nanti tak kompetitif, awak ambil 50-50. [semak: number or amount] [00:12:53–00:12:55] Ataupun lagi mahal, boleh ambil 30%. [semak: number or amount] [00:12:55–00:13:02] Tapi untung ni atas branding juga, that's why kalau awak posisikan diri awak dekat expensive, boleh ambil untung lebih daripada 30%. [semak: number or amount] [00:13:02–00:13:05] Mungkin nak ambil 50% ke, mungkin yang ni tak nak ambil 70%. [semak: number or amount] [00:13:05–00:13:06] Awak jual barang murah [semak: uncertain words] [00:13:06–00:13:08] Barang tu kategori bawah 200 [semak: uncertain words, number or amount] [00:13:08–00:13:10] Tapi nasi lemak awak nasi lemak premium [00:13:10–00:13:13] Sebab tu awak charge bukannya 4 ringgit [semak: uncertain words, number or amount] [00:13:13–00:13:15] Awak jual harga dia sampai 8 ringgit [semak: number or amount] [00:13:15–00:13:16] Pun boleh juga [00:13:16–00:13:18] Maksudnya awak punya majin besar [semak: uncertain words] [00:13:18–00:13:21] Tapi mestilah ada bahan premium yang awak masukkan [00:13:21–00:13:23] Mungkin telur bukan separuh dah [00:13:23–00:13:24] Tak bolehlah telur separuh [00:13:24–00:13:25] Mungkin telur kena half [00:13:25–00:13:27] Ataupun seketul [00:13:27–00:13:29] Timun mungkin kena 2 biji terus [semak: number or amount] [00:13:30–00:13:30] Contohnya macam tu [00:13:30–00:13:32] So ini adalah ilmu COGS [00:13:32–00:13:34] Jadi bila awak dah faham exercise ni [00:13:34–00:13:36] lepas ni, bila buat apa-apa [00:13:36–00:13:38] produk, apa-apa bisnes, apa-apa service, kira [semak: uncertain words] [00:13:38–00:13:40] service pun sama guys eh, service [semak: uncertain words] [00:13:40–00:13:42] mungkin kita boleh kata COSS [00:13:43–00:13:44] apa pula tu [semak: uncertain words] [00:13:44–00:13:46] cost of service sold, alah [semak: uncertain words] [00:13:46–00:13:48] sama je lah eh, COSS [00:13:48–00:13:50] ke COGS ke [00:13:50–00:13:52] samalah, cost of service [00:13:52–00:13:55] sold, sebab goods ni pun [00:13:55–00:13:57] produk ni sama je, service [semak: uncertain words] [00:13:57–00:13:59] juga adalah satu produk, produk dalam bentuk service [00:13:59–00:14:01] so awak kena kira lah, cost service [semak: uncertain words] [00:14:01–00:14:02] awak, katalah awak ada upah [00:14:02–00:14:04] orang dua untuk buatkan [00:14:04–00:14:04] upah vendor [00:14:04–00:14:06] itulah cost service awak [00:14:06–00:14:07] awak ada outsource [00:14:07–00:14:08] dan sebagainya [semak: uncertain words] [00:14:08–00:14:09] so [00:14:09–00:14:10] dah settle part ni [00:14:10–00:14:11] jom kita pergi pada [00:14:11–00:14:12] chapter yang seterusnya [00:14:12–00:14:12] just [semak: uncertain words]