Chapter 3 COGS
Source: https://coachadib.com/module/6ac03b9a16378f7eac1c397f
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[00:00:00.000 – 00:00:07.240] Chapter 3 COGS. COGS ni tadi kita dah belajar sikit tapi kali ni kita nak cuba dive in lebih detail.

[00:00:07.500 – 00:00:15.740] Ok, jom kita recap balik. Tadi saya dah explain sale tolak COGS dapat gross profit, gross profit tolak OPEX dapat net profit.

[00:00:15.920 – 00:00:19.280] So sekarang kita nak dive in dalam COGS. Jom kita pergi dekat whiteboard sana.

[00:00:19.960 – 00:00:28.240] Ok, apakah COGS? COGS ataupun bahasa, ni bahasa technical eh.

[00:00:28.240 – 00:00:32.640] Kalau awak dapat hafal COGS ni, dia bunyi bijak lain macam sikit tau.

[00:00:33.420 – 00:00:37.140] Cost of good soul.

[00:00:37.640 – 00:00:42.460] Senang cerita modal barang, modal produk ataupun modal servis.

[00:00:42.860 – 00:00:45.680] Modal nak hasilkan, ni kalau saya bagi bahasa kampung.

[00:00:46.380 – 00:00:55.720] Modal ataupun cost satu produk ataupun servis.

[00:00:56.740 – 00:00:57.800] katalah awak ada

[00:00:57.800 – 00:00:59.320] produk tanpa servis, apa kos dia?

[00:01:00.320 – 00:01:01.540] contohnya, saya ambil

[00:01:01.540 – 00:01:02.980] saya jual tudung

[00:01:02.980 – 00:01:04.980] ini adalah saya punya tudung

[00:01:04.980 – 00:01:07.400] dalam menghasilkan satu tudung ni

[00:01:07.400 – 00:01:09.640] apa yang terlibat? so dalam tudung ni

[00:01:09.640 – 00:01:10.400] saya ada

[00:01:12.160 – 00:01:13.720] kilang, punya fee

[00:01:13.720 – 00:01:15.160] saya ada kain punya kos

[00:01:15.160 – 00:01:17.600] saya ada shipping punya kos

[00:01:17.600 – 00:01:19.400] untuk saya hantar oleh customer

[00:01:19.400 – 00:01:20.440] saya ada packaging

[00:01:21.400 – 00:01:23.120] so katakanlah saya kira

[00:01:23.120 – 00:01:25.520] kira semua, saya dapat

[00:01:25.520 – 00:01:27.360] lah sebanyak RM33

[00:01:29.040 – 00:01:29.600] inilah

[00:01:29.600 – 00:01:31.700] kos saya, tapi saya jual berapa? contohnya

[00:01:31.700 – 00:01:33.720] saya jual RM

[00:01:35.600 – 00:01:36.160] RM80

[00:01:36.160 – 00:01:37.420] saya punya

[00:01:37.420 – 00:01:39.580] kos adalah RM33

[00:01:39.580 – 00:01:41.540] so untung saya adalah

[00:01:41.540 – 00:01:42.560] RM47

[00:01:43.480 – 00:01:45.580] tapi untung ni untung apa? ini yang kita

[00:01:45.580 – 00:01:47.900] panggil tadi sebagai gross profit

[00:01:47.900 – 00:01:49.560] bukan untung bersih, ramai ingat ni

[00:01:49.560 – 00:01:51.360] untung bersih, ni bukan untung bersih, ini

[00:01:51.360 – 00:01:53.420] untung kasar, kenapa ni untung

[00:01:53.420 – 00:01:55.320] kasar? sebab ni tak tolak kos

[00:01:55.320 – 00:01:57.560] pekerja lagi ni, gaji

[00:01:57.560 – 00:01:59.640] staff outsource office software

[00:01:59.640 – 00:02:01.340] tak kira lagi, dia adalah

[00:02:01.340 – 00:02:03.060] untung kasar semata-mata, that's why

[00:02:03.060 – 00:02:05.240] cost yang kita masukkan ni guys, bukannya

[00:02:05.240 – 00:02:07.420] cost office apa semua, ni adalah

[00:02:07.420 – 00:02:09.100] cost product, nampak

[00:02:09.100 – 00:02:11.480] cost product, so jom

[00:02:11.480 – 00:02:13.460] saya ajar awak, cara nak kira

[00:02:13.460 – 00:02:15.560] cost product, ok, bila kita

[00:02:15.560 – 00:02:17.480] nak kira cost product, kita

[00:02:17.480 – 00:02:19.520] kena kira cost

[00:02:19.520 – 00:02:23.260] per unit, awak kena

[00:02:23.260 – 00:02:25.080] kira cost per unit, ok, ini

[00:02:25.080 – 00:02:25.960] Jawapan dia

[00:02:25.960 – 00:02:27.260] Contoh

[00:02:27.260 – 00:02:27.980] Saya ambil

[00:02:27.980 – 00:02:28.640] Saya jual

[00:02:28.640 – 00:02:29.680] Nasi lemak

[00:02:30.420 – 00:02:31.100] Ok

[00:02:31.100 – 00:02:32.700] Nasi lemak eh

[00:02:32.700 – 00:02:33.600] Faiz boleh tolong sekali

[00:02:33.600 – 00:02:35.340] Nasi lemak Faiz

[00:02:35.340 – 00:02:36.900] Harga timun berapa?

[00:02:37.080 – 00:02:37.420] Satu

[00:02:38.460 – 00:02:39.460] Harga timun

[00:02:39.460 – 00:02:41.040] Satu biji timun

[00:02:41.040 – 00:02:42.280] Ha?

[00:02:42.400 – 00:02:42.820] Dua ringgit?

[00:02:43.200 – 00:02:43.700] Ok

[00:02:43.700 – 00:02:44.700] Satu timun

[00:02:44.700 – 00:02:46.240] Katalah saya nak hasilkan nasi lemak

[00:02:46.240 – 00:02:47.040] Ok

[00:02:47.040 – 00:02:47.820] Timun

[00:02:47.820 – 00:02:48.840] RM

[00:02:49.540 – 00:02:50.580] Dua ringgit

[00:02:50.580 – 00:02:52.000] Berapa banyak nasi lemak

[00:02:52.000 – 00:02:53.680] Saya boleh buat dengan satu timun ni

[00:02:54.380 – 00:02:56.840] RM2. Kalau saya potong timun tu

[00:02:56.840 – 00:02:58.600] Berapa banyak slice saya dapat?

[00:02:59.460 – 00:03:00.360] Agak-agak berapa?

[00:03:00.660 – 00:03:01.420] 10? 20?

[00:03:01.840 – 00:03:03.820] 20 nasi lemak? Jadi

[00:03:03.820 – 00:03:06.500] 1 timun kita kena bahagi

[00:03:06.500 – 00:03:08.820] dengan 20 nasi lemak

[00:03:09.980 – 00:03:11.040] Kita dapat

[00:03:11.040 – 00:03:12.960] kos 1 timun

[00:03:12.960 – 00:03:15.980] adalah RM10

[00:03:16.980 – 00:03:18.560] Nampak? So inilah

[00:03:18.560 – 00:03:19.800] maksud saya kos per unit

[00:03:19.800 – 00:03:22.720] Kita kira pula untuk telur. Telur berapa harga dia?

[00:03:24.140 – 00:03:25.100] Telur sebiji

[00:03:28.420 – 00:03:29.060] Sebiji

[00:03:30.820 – 00:03:31.560] Sehinggit je

[00:03:31.560 – 00:03:33.080] Tak sampai sehinggit

[00:03:33.080 – 00:03:34.520] Ambil lah 60

[00:03:35.220 – 00:03:36.180] Ambil lah 60

[00:03:36.180 – 00:03:39.520] Kita buat telur pulak

[00:03:39.520 – 00:03:40.860] Kita buat nasi lemak

[00:03:40.860 – 00:03:42.320] Soalan seterusnya

[00:03:43.280 – 00:03:45.160] Kita nak buat nasi lemak ni

[00:03:45.160 – 00:03:46.060] Berapa potongan

[00:03:46.060 – 00:03:48.180] Awak nak potongan dia macam mana

[00:03:48.180 – 00:03:50.080] Awak nak potong dia half ke

[00:03:50.080 – 00:03:51.620] Awak nak potong empat ke

[00:03:51.620 – 00:03:52.400] Biasa awak potong apa

[00:03:53.080 – 00:03:54.380] Potong empat kan betul tak

[00:03:54.380 – 00:03:55.840] So, kita kena bahagi dengan 4

[00:03:56.540 – 00:03:58.400] Sebab setiap satu telur ni

[00:03:58.400 – 00:03:59.260] Katalah 60%

[00:03:59.260 – 00:04:00.360] Siapa tak tahu ke telur sekarang berapa

[00:04:00.360 – 00:04:00.900] Makan dia

[00:04:00.900 – 00:04:02.300] So, katakanlah

[00:04:02.300 – 00:04:04.040] Saya ambil 80% lah

[00:04:04.040 – 00:04:05.080] Katakanlah 80%

[00:04:05.080 – 00:04:06.600] Kita bahagi dengan 4 nasi lemak

[00:04:06.600 – 00:04:07.800] So, kita dapat berapa?

[00:04:09.520 – 00:04:10.040] Adalah

[00:04:10.040 – 00:04:11.320] 20%

[00:04:11.320 – 00:04:12.220] Haa, nampak tak?

[00:04:12.640 – 00:04:13.040] Jadi

[00:04:13.720 – 00:04:15.320] Tolong kira macam ni

[00:04:15.320 – 00:04:16.700] Jangan kira pukul rata

[00:04:16.700 – 00:04:17.080] Tak boleh

[00:04:17.080 – 00:04:18.460] Dia kena kira per unit

[00:04:18.460 – 00:04:19.200] Okay

[00:04:19.200 – 00:04:20.480] Ambil pula nasi

[00:04:20.480 – 00:04:22.280] Katalah kita beli beras

[00:04:22.280 – 00:04:23.960] Beras sekali beli berapa kilo?

[00:04:25.220 – 00:04:26.380] Beras 5 kilo

[00:04:26.380 – 00:04:28.260] Boleh buat berapa banyak

[00:04:29.570 – 00:04:31.370] 10 kilo orang beli

[00:04:31.370 – 00:04:32.910] 10 kilo atau berapa

[00:04:34.670 – 00:04:36.130] 40 ringgit

[00:04:36.850 – 00:04:38.330] Berapa nasi lemak boleh buat

[00:04:39.650 – 00:04:40.950] Susah pula nak kira kan

[00:04:40.950 – 00:04:42.470] Cincai rata

[00:04:43.370 – 00:04:44.010] 30

[00:04:46.170 – 00:04:47.450] 30-40

[00:04:48.170 – 00:04:49.450] 40 nasi lemak

[00:04:49.450 – 00:04:50.290] Sebab dia kembang

[00:04:52.150 – 00:04:53.230] Katalah saya ambil

[00:04:53.990 – 00:04:55.250] 40 nasi lemak

[00:04:55.250 – 00:04:57.230] Maksudnya nasi je dah RM1

[00:04:57.850 – 00:04:58.630] Takkan lah

[00:04:59.890 – 00:05:01.410] Ambil lah 80 nasi lemak

[00:05:01.410 – 00:05:03.090] Okay 80 nasi lemak

[00:05:03.810 – 00:05:05.110] Ni kita congak je

[00:05:05.110 – 00:05:06.110] Nasi lemak

[00:05:06.110 – 00:05:09.110] So kalau RM40 bahagi dengan

[00:05:09.110 – 00:05:10.510] Sebab 10 kg beras

[00:05:10.510 – 00:05:12.550] Kita bahagi dengan 80 nasi lemak

[00:05:12.550 – 00:05:13.290] Kita dapat lah RM50

[00:05:14.290 – 00:05:16.310] So ini yang kita nak kena kira

[00:05:16.310 – 00:05:17.010] Satu persatu

[00:05:17.010 – 00:05:19.170] Lepas kita dah ambil kos per unit

[00:05:19.170 – 00:05:20.870] Satu, satu, satu, satu

[00:05:20.870 – 00:05:24.090] Katalah ada lagi sambal lagi

[00:05:24.090 – 00:05:26.230] Contoh sambal pun seposen

[00:05:26.910 – 00:05:27.590] Kacang

[00:05:28.550 – 00:05:29.830] Seposen juga ke

[00:05:29.830 – 00:05:30.910] Apa lagi

[00:05:31.930 – 00:05:33.450] Dapat ikan bilis

[00:05:33.450 – 00:05:34.630] Ikan bilis katalah

[00:05:35.410 – 00:05:37.150] Lima sen ke kan

[00:05:37.150 – 00:05:39.830] So kita kira semua sekali ni

[00:05:39.830 – 00:05:41.810] Betul-betul by sen-sen kalau boleh

[00:05:41.810 – 00:05:42.990] RM berapa

[00:05:42.990 – 00:05:44.990] RM 0.12 sen

[00:05:44.990 – 00:05:46.170] Baru tambah semua

[00:05:46.170 – 00:05:48.150] So bila kita tambah-tambah-tambah

[00:05:48.150 – 00:05:51.190] Contohnya seposen, tiga sen, lapan sen, sembilan sen

[00:05:51.190 – 00:05:51.790] Seinggit

[00:05:52.970 – 00:05:54.170] RM1.22

[00:05:54.170 – 00:05:56.970] jadi RM1.22

[00:05:58.050 – 00:05:59.170] kita punya

[00:05:59.170 – 00:06:00.530] inilah dia panggil sebagai

[00:06:01.570 – 00:06:02.170] COGS

[00:06:02.170 – 00:06:04.670] sebab tu nak kira COGS ni guys

[00:06:04.670 – 00:06:06.630] dia tak perlu matematik tambahan

[00:06:06.630 – 00:06:08.790] nak pakai ilmu kimia ke

[00:06:08.790 – 00:06:10.850] tak payah, dia sebenarnya awak nak kira

[00:06:10.850 – 00:06:12.970] per unit bahagikan je, sebab tu

[00:06:12.970 – 00:06:15.010] benda ni semakin awak lama buat bisnes

[00:06:15.010 – 00:06:16.770] awak kan tahu, awak kena kira lah

[00:06:16.770 – 00:06:18.850] kira cost kilang berapa, cost packaging

[00:06:18.850 – 00:06:20.710] berapa, senang cerita, apa-apa

[00:06:20.710 – 00:06:22.710] sahaja, kos untuk menghasilkan

[00:06:22.710 – 00:06:24.570] produk tu. Tidak termasuk atas ni.

[00:06:25.570 – 00:06:26.070] Okay.

[00:06:26.770 – 00:06:28.870] Soalan seterusnya pula, berapakah

[00:06:28.870 – 00:06:30.150] profit margin yang healthy?

[00:06:30.630 – 00:06:32.390] Sebab dalam topik COGS ni,

[00:06:32.790 – 00:06:34.890] kalau awak dah tahu kos per unit, okay fine.

[00:06:35.370 – 00:06:36.950] Saya punya kos per unit nasi lemak

[00:06:36.950 – 00:06:37.930] saya RM1.22.

[00:06:38.730 – 00:06:40.690] Sekarang ni soalan dia, saya nak jual

[00:06:40.690 – 00:06:41.470] harga berapa?

[00:06:42.670 – 00:06:44.610] Berapa harga saya nak jual? Okay, jom.

[00:06:45.210 – 00:06:46.510] Untuk harga ni guys,

[00:06:46.730 – 00:06:48.090] kita ada banyak strategi.

[00:06:48.810 – 00:06:51.750] Ada 5 level harga yang awak boleh set

[00:06:52.830 – 00:06:54.210] Kita lukis dulu

[00:06:54.210 – 00:06:59.330] Level 1, level 2, level 3, level 4, level 5

[00:06:59.330 – 00:07:01.910] Awak boleh buat harga cheap, murah

[00:07:01.910 – 00:07:04.730] Awak boleh buat harga affordable, mampu milik

[00:07:05.470 – 00:07:08.210] Awak boleh buat harga expensive, mahal

[00:07:09.470 – 00:07:16.150] Awak boleh buat harga luxury, mewah

[00:07:16.150 – 00:07:17.930] Awak boleh buat harga limited

[00:07:17.930 – 00:07:20.110] terhad, dia tak banyak

[00:07:20.110 – 00:07:22.150] so, first kali

[00:07:22.150 – 00:07:23.950] awak kena set apakah harga affordable

[00:07:23.950 – 00:07:26.010] affordable ni sebenarnya dipanggil juga sebagai

[00:07:26.010 – 00:07:27.990] AP, AP stand for

[00:07:27.990 – 00:07:29.630] anchor price

[00:07:30.330 – 00:07:31.630] harga anchor awak

[00:07:32.630 – 00:07:33.910] contohlah awak ambil

[00:07:33.910 – 00:07:36.070] nasi lemak standard kat luar berapa harga

[00:07:36.070 – 00:07:37.470] RM2.50

[00:07:38.550 – 00:07:39.430] RM2.50

[00:07:39.430 – 00:07:41.630] harga nasi lemak RM2.50

[00:07:41.630 – 00:07:43.550] RM2.50

[00:07:44.250 – 00:07:46.030] so, daripada

[00:07:46.030 – 00:07:48.170] sini ke chip, biasanya bahagi

[00:07:48.170 – 00:07:49.930] 2. Kalau sini ke

[00:07:49.930 – 00:07:51.550] expensive, biasanya darab 2

[00:07:51.550 – 00:07:53.990] apa yang darab 2? AP darab 2

[00:07:53.990 – 00:07:55.950] dia AP ni

[00:07:55.950 – 00:07:57.950] anchor price ni bahagi

[00:07:57.950 – 00:08:00.030] 2. Ke atas ni

[00:08:00.030 – 00:08:02.010] anchor price darab 2

[00:08:02.010 – 00:08:04.150] kalau ke atas

[00:08:04.150 – 00:08:06.390] lagi luxury, anchor price

[00:08:06.390 – 00:08:07.430] darab 10

[00:08:08.370 – 00:08:09.870] atas lagi ke limited

[00:08:09.870 – 00:08:12.290] anchor price darab 20

[00:08:12.290 – 00:08:13.990] so, maksudnya kalau nasi

[00:08:13.990 – 00:08:15.890] lemak tadi ni, bahagi 2

[00:08:15.890 – 00:08:18.950] Maksudnya kita jual harga RM1.25

[00:08:18.950 – 00:08:20.110] Murah gila lah

[00:08:20.110 – 00:08:22.030] Kalau jumpa nasi lemak RM1.25

[00:08:22.710 – 00:08:24.070] Kalau nak kata mahal pula

[00:08:24.070 – 00:08:25.030] Oh nasi lemak RM5

[00:08:25.030 – 00:08:28.290] Tapi nasi lemak burung hantu lagi mahal

[00:08:28.290 – 00:08:30.110] Kan berapa nasi lemak burung hantu

[00:08:30.110 – 00:08:32.970] RM8.10 kan

[00:08:32.970 – 00:08:35.210] So harga anchor ni tak betul lah

[00:08:35.210 – 00:08:38.090] Harga anchor ni dia kena harga standard nasi lemak

[00:08:38.810 – 00:08:40.370] Contoh harga standard nasi lemak

[00:08:41.130 – 00:08:43.490] Kalau nasi lemak RM2.50 tu kena murah kat sebenarnya

[00:08:44.330 – 00:08:46.010] Mungkin nasi lemak kita ambil RM4 lah

[00:08:47.190 – 00:08:47.710] RM4

[00:08:47.710 – 00:08:48.850] So bila darat 2 kat sini

[00:08:48.850 – 00:08:49.550] Dapatlah RM8

[00:08:49.550 – 00:08:51.210] Ni nasi lemak kategori mahal

[00:08:51.210 – 00:08:52.630] Nasi lemak kategori murah

[00:08:52.630 – 00:08:53.190] Eh RM2 ni

[00:08:53.190 – 00:08:54.130] Eh murah juga

[00:08:54.130 – 00:08:55.270] Mungkin RM2 lah

[00:08:56.070 – 00:08:56.590] RM2

[00:08:57.450 – 00:08:58.910] So kategori luxury pulak

[00:08:58.910 – 00:08:59.430] Darat RM10

[00:08:59.430 – 00:09:00.870] Maksudnya nasi lemak tu harga RM40

[00:09:00.870 – 00:09:02.270] Nasi lemak RM40

[00:09:02.270 – 00:09:03.370] Nasi lemak apa ni

[00:09:05.380 – 00:09:06.740] Nasi lemak kapal tebang ke

[00:09:06.740 – 00:09:08.240] Nasi lemak diraja

[00:09:08.240 – 00:09:09.480] Ni darat RM20 pulak

[00:09:09.480 – 00:09:10.860] Mungkin raja betul yang masak ni

[00:09:10.860 – 00:09:11.640] Nasi lemak RM80

[00:09:11.640 – 00:09:13.980] So harga-harga ni guys

[00:09:13.980 – 00:09:14.640] Dia memang wujud

[00:09:16.480 – 00:09:17.600] 80 ringgit

[00:09:17.600 – 00:09:18.500] 80 ringgit

[00:09:18.500 – 00:09:19.320] 8 ringgit

[00:09:20.740 – 00:09:21.860] 8 ringgit

[00:09:23.580 – 00:09:25.760] Sebab tu lah kita kena set dulu anchor price

[00:09:25.760 – 00:09:28.200] Sebab anchor price ni akan menentukan harga

[00:09:28.200 – 00:09:30.260] Anchor price ni adalah harga normal

[00:09:30.260 – 00:09:31.100] Dalam market

[00:09:31.100 – 00:09:33.260] So nak tau cik bahagi 2

[00:09:34.000 – 00:09:34.560] Darab

[00:09:34.560 – 00:09:36.880] Darab 2, darab 10, darab 80

[00:09:36.880 – 00:09:37.760] So jom kita tengok balik

[00:09:39.060 – 00:09:40.620] Saya punya cost fonda

[00:09:40.620 – 00:09:42.860] 1.22 sen, gila apa senajor 2 ringgit

[00:09:42.860 – 00:09:44.480] Tak logik, saya tahu lah

[00:09:45.200 – 00:09:47.260] Berapakah standard margin yang saya kena set

[00:09:47.260 – 00:09:49.220] Jawapan dia berbalik kepada macam ni

[00:09:49.220 – 00:09:50.200] Saya boleh buat satu table

[00:09:50.200 – 00:09:52.820] Kita boleh buat harga ni pecah kepada tiga pula

[00:09:53.720 – 00:09:59.040] Harga yang ni adalah harga RM200 ke bawah

[00:09:59.760 – 00:10:01.240] RM200 ke bawah

[00:10:01.240 – 00:10:04.300] Yang ni dalam harga RM500 plus minus

[00:10:04.300 – 00:10:08.200] Yang ni adalah RM1000 dan ke atas

[00:10:08.900 – 00:10:10.160] Ni semua RM

[00:10:11.140 – 00:10:13.200] So untuk barang bawah RM200

[00:10:13.900 – 00:10:14.540] Kebiasaannya

[00:10:14.540 – 00:10:15.600] Majin kita ambil

[00:10:15.600 – 00:10:16.420] 30%

[00:10:17.180 – 00:10:17.820] Sorry

[00:10:17.820 – 00:10:18.720] Majin pula dah

[00:10:18.720 – 00:10:20.420] Majin untung eh

[00:10:20.420 – 00:10:21.540] Kita nak ambil untung berapa

[00:10:22.580 – 00:10:23.220] Untung

[00:10:23.220 – 00:10:25.540] So untung kita kena 70%

[00:10:25.540 – 00:10:26.660] Kalau RM500

[00:10:26.660 – 00:10:28.260] Kita ambil 50%

[00:10:28.260 – 00:10:28.920] 50-50

[00:10:28.920 – 00:10:30.260] Kalau barang mahal

[00:10:30.260 – 00:10:31.200] Kita tak ambil untung banyak sangat

[00:10:31.200 – 00:10:32.740] Kita ambil 30% pun dah cukup

[00:10:32.740 – 00:10:33.900] Maksudnya

[00:10:34.640 – 00:10:36.560] 30% ni kalau untung

[00:10:36.560 – 00:10:37.740] Kalau COGS

[00:10:37.740 – 00:10:39.420] Ataupun kita punya cost berapa

[00:10:39.420 – 00:10:40.980] So mestilah tolak

[00:10:40.980 – 00:10:43.020] So kalau dah untung 70%

[00:10:43.020 – 00:11:08.660] maksudnya cost kita 30%, sini cost 50%, sini cost 70%, jadi dah nampak tak, nasi lemak ni barang mahal ke barang murah, of course lah barang murah, jadi margin yang healthy adalah 70%, maksudnya awak kena buat 70%, jadi saya pun kira berapa yang nak kena ada kat sini, saya pun kira lah, cara paling senang saya,

[00:11:09.800 – 00:11:11.580] RM1.22 ni

[00:11:11.580 – 00:11:12.780] saya nak pastikan dia

[00:11:13.780 – 00:11:15.480] adalah hanya 30%

[00:11:15.480 – 00:11:17.060] so saya bahagi dengan 3

[00:11:17.060 – 00:11:19.800] kenapa saya bahagi 3, saya nak tahu 10% berapa

[00:11:19.800 – 00:11:20.560] saya bahagi 3

[00:11:20.560 – 00:11:23.860] lepas tu saya darab dengan 10, ni 100%

[00:11:23.860 – 00:11:25.780] maksudnya nasi lemak saya kena

[00:11:25.780 – 00:11:27.420] jual dengan harga RM4

[00:11:28.340 – 00:11:29.760] awak boleh buat kirakan sendiri

[00:11:29.760 – 00:11:31.640] so maksudnya kalau saya nak

[00:11:31.640 – 00:11:32.940] letak harga

[00:11:32.940 – 00:11:34.600] ini adalah 30%

[00:11:35.700 – 00:11:37.200] kalau 100%

[00:11:38.240 – 00:11:39.920] Maksudnya, saya nak pastikan

[00:11:39.920 – 00:11:42.180] Majin saya 70%, saya kena jual

[00:11:42.180 – 00:11:43.020] Harga RM4

[00:11:44.300 – 00:11:46.160] RM4.60 contohnya

[00:11:46.160 – 00:11:48.080] RM4 lah, so dengan RM4

[00:11:48.080 – 00:11:49.380] Dia cantik kat sini

[00:11:49.380 – 00:11:52.260] Saya punya kos yang selamat saya, RM1.20

[00:11:52.260 – 00:11:54.380] Kos, ataupun COGS

[00:11:54.380 – 00:11:55.380] Lagi

[00:11:56.740 – 00:11:58.360] RM3, RM2.80

[00:11:59.640 – 00:12:00.200] Adalah

[00:12:01.300 – 00:12:01.860] Untung

[00:12:02.480 – 00:12:04.020] Macam tu, awak kira balik betul tak?

[00:12:04.440 – 00:12:06.680] Kita kira balik, kalau saya jual RM2.80

[00:12:08.080 – 00:12:08.780] Macam ni

[00:12:08.780 – 00:12:09.840] Saya bahagi dengan RM4

[00:12:10.500 – 00:12:11.220] Dapat tak?

[00:12:11.480 – 00:12:12.480] Saya bagi dengan RM4

[00:12:12.480 – 00:12:13.680] Macam ni RM4

[00:12:13.680 – 00:12:15.540] Darab dengan RM100

[00:12:16.780 – 00:12:17.340] Eh

[00:12:17.340 – 00:12:18.720] RM2.08

[00:12:18.720 – 00:12:19.480] Bahagi RM4

[00:12:20.900 – 00:12:21.860] RM2.08

[00:12:21.860 – 00:12:22.460] Darab RM4.08

[00:12:23.540 – 00:12:24.100] Darab RM100

[00:12:24.100 – 00:12:24.520] Betul lah?

[00:12:25.380 – 00:12:26.260] 70% lah

[00:12:26.260 – 00:12:26.740] Betul tak?

[00:12:27.160 – 00:12:27.820] So RM2.08

[00:12:28.660 – 00:12:29.860] Harga yang saya

[00:12:30.700 – 00:12:31.540] Untung saya

[00:12:31.540 – 00:12:32.740] Saya bahagi dengan harga jual

[00:12:32.740 – 00:12:32.940] RM4

[00:12:32.940 – 00:12:34.460] So saya dapat lah

[00:12:34.460 – 00:12:35.420] Sebab itu kan formula dia

[00:12:35.420 – 00:12:36.200] Nak tahu berapa persen

[00:12:36.200 – 00:12:36.660] RM2.08

[00:12:36.660 – 00:12:47.500] RM8.80 bahagi dengan RM4, darab 100, maka saya akan dapat 70% saya punya margin saya, nampak macam ni.

[00:12:47.800 – 00:12:52.560] Tapi kalau barang awak mahal sikit, awak tak payah ambil margin terlampau besar, nanti tak kompetitif, awak ambil 50-50.

[00:12:53.040 – 00:12:55.680] Ataupun lagi mahal, boleh ambil 30%.

[00:12:55.680 – 00:13:02.420] Tapi untung ni atas branding juga, that's why kalau awak posisikan diri awak dekat expensive, boleh ambil untung lebih daripada 30%.

[00:13:02.420 – 00:13:05.620] Mungkin nak ambil 50% ke, mungkin yang ni tak nak ambil 70%.

[00:13:05.620 – 00:13:06.840] Awak jual barang murah

[00:13:06.840 – 00:13:08.580] Barang tu kategori bawah 200

[00:13:08.580 – 00:13:10.900] Tapi nasi lemak awak nasi lemak premium

[00:13:10.900 – 00:13:13.820] Sebab tu awak charge bukannya 4 ringgit

[00:13:13.820 – 00:13:15.720] Awak jual harga dia sampai 8 ringgit

[00:13:15.720 – 00:13:16.500] Pun boleh juga

[00:13:16.500 – 00:13:18.180] Maksudnya awak punya majin besar

[00:13:18.180 – 00:13:21.620] Tapi mestilah ada bahan premium yang awak masukkan

[00:13:21.620 – 00:13:23.060] Mungkin telur bukan separuh dah

[00:13:23.060 – 00:13:24.380] Tak bolehlah telur separuh

[00:13:24.380 – 00:13:25.980] Mungkin telur kena half

[00:13:25.980 – 00:13:27.120] Ataupun seketul

[00:13:27.120 – 00:13:29.360] Timun mungkin kena 2 biji terus

[00:13:30.040 – 00:13:30.920] Contohnya macam tu

[00:13:30.920 – 00:13:32.760] So ini adalah ilmu COGS

[00:13:32.760 – 00:13:34.520] Jadi bila awak dah faham exercise ni

[00:13:34.520 – 00:13:36.600] lepas ni, bila buat apa-apa

[00:13:36.600 – 00:13:38.740] produk, apa-apa bisnes, apa-apa service, kira

[00:13:38.740 – 00:13:40.780] service pun sama guys eh, service

[00:13:40.780 – 00:13:42.720] mungkin kita boleh kata COSS

[00:13:43.800 – 00:13:44.660] apa pula tu

[00:13:44.660 – 00:13:46.780] cost of service sold, alah

[00:13:46.780 – 00:13:48.940] sama je lah eh, COSS

[00:13:48.940 – 00:13:50.740] ke COGS ke

[00:13:50.740 – 00:13:52.980] samalah, cost of service

[00:13:52.980 – 00:13:55.360] sold, sebab goods ni pun

[00:13:55.360 – 00:13:57.080] produk ni sama je, service

[00:13:57.080 – 00:13:59.120] juga adalah satu produk, produk dalam bentuk service

[00:13:59.120 – 00:14:01.200] so awak kena kira lah, cost service

[00:14:01.200 – 00:14:02.660] awak, katalah awak ada upah

[00:14:02.660 – 00:14:04.180] orang dua untuk buatkan

[00:14:04.180 – 00:14:04.920] upah vendor

[00:14:04.920 – 00:14:06.140] itulah cost service awak

[00:14:06.140 – 00:14:07.300] awak ada outsource

[00:14:07.300 – 00:14:08.540] dan sebagainya

[00:14:08.540 – 00:14:09.140] so

[00:14:09.140 – 00:14:10.280] dah settle part ni

[00:14:10.280 – 00:14:11.240] jom kita pergi pada

[00:14:11.240 – 00:14:12.280] chapter yang seterusnya

[00:14:12.280 – 00:14:12.760] just