Chapter 1 Sales VS Profit Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:04] Jom kita mulakan dengan topik yang pertama, Sales VS Profit. [semak: uncertain words] [00:00:04–00:00:05] Let's go guys. [00:00:05–00:00:11] Apa beza antara Sales VS Profit? [00:00:11–00:00:13] Ini ramai yang keliru. [00:00:13–00:00:18] Sebab awak kena tahu, Sales adalah fantasi. [semak: uncertain words] [00:00:19–00:00:21] Ini semua alam fantasi. [00:00:21–00:00:22] Alam tipu-tipu lah orang kata. [00:00:24–00:00:24] Fantasi. [00:00:24–00:00:30] Tapi, kalau profit, inilah sebenarnya dunia sebenar [00:00:30–00:00:34] Sebab tu saya suka kata, profit adalah reality [semak: uncertain words] [00:00:35–00:00:36] Contoh, saya beritahu awak [semak: uncertain words] [00:00:36–00:00:39] Ada dua orang lelaki yang buat bisnes [semak: uncertain words] [00:00:39–00:00:43] Orang A, dia punya bisnes dia ni [00:00:43–00:00:47] Profit, sale ambillah RM100,000 [semak: number or amount] [00:00:49–00:00:51] Profit dia, cuba teka berapa [00:00:51–00:00:53] Profit dia ambillah RM30,000 [semak: number or amount] [00:00:53–00:00:56] So, sale RM100,000 [semak: uncertain words, number or amount] [00:00:56–00:00:58] Ada pula lelaki B [semak: uncertain words] [00:00:58–00:00:59] Ni orang yang seterusnya [semak: uncertain words] [00:00:59–00:01:02] Saya nak tanya awak, manakah lagi bagus [00:01:02–00:01:04] Kalau sale dia adalah [00:01:04–00:01:06] RM1,000,000 [semak: number or amount] [00:01:06–00:01:08] Tapi profit dia [00:01:08–00:01:10] Ni kita ambil RM1,000,000 sebulan [semak: number or amount] [00:01:10–00:01:12] RM30,000 [semak: number or amount] [00:01:12–00:01:12] Sama [semak: uncertain words] [00:01:12–00:01:15] Maksudnya, sale RM100,000 [semak: number or amount] [00:01:15–00:01:16] Profit RM30,000 [semak: number or amount] [00:01:16–00:01:19] Sale RM1,000, profit pun RM30,000 [semak: number or amount] [00:01:19–00:01:21] Mana bagus? Yang nikah [00:01:21–00:01:23] Yang nikah, yang nikah, yang nikah [semak: uncertain words] [00:01:23–00:01:26] Jawapan dia, yang ni tak bagus [00:01:26–00:01:29] Yang belah kiri A ni bagus [semak: uncertain words] [00:01:29–00:01:31] Kenapa guys? [00:01:31–00:01:35] Sebab yang ni kita panggil efficient [semak: uncertain words] [00:01:35–00:01:36] Efficient [00:01:37–00:01:39] Manakala yang belah kanan ni, kalau awak tengok [00:01:39–00:01:40] Dia tak bijak tau [semak: uncertain words] [00:01:40–00:01:42] Yang ni penat gila [semak: uncertain words] [00:01:42–00:01:45] Bayangkan, bila awak ada 1 juta seal [semak: uncertain words, number or amount] [00:01:45–00:01:46] Sebulan contohnya [00:01:46–00:01:48] Maksudnya awak kena handle tantah [semak: uncertain words] [00:01:48–00:01:50] Ini equivalent of 10,000 customer [semak: uncertain words, number or amount] [00:01:50–00:01:52] Ataupun 1,000 customer [semak: uncertain words, number or amount] [00:01:52–00:01:54] Maksudnya ramailah orang kat sini [00:01:54–00:01:55] Awak nak kena serve [semak: uncertain words] [00:01:55–00:01:57] Manakala orang yang buat RM100,000 [semak: number or amount] [00:01:57–00:01:57] Profit sama [00:01:57–00:01:59] Mungkin dia kena serve sebanyak [00:01:59–00:02:01] Mungkin 100 orang [semak: uncertain words, number or amount] [00:02:01–00:02:02] Mungkin 300 orang [semak: number or amount] [00:02:02–00:02:03] Nampak beza kat sini [00:02:03–00:02:05] So that's why lah [00:02:05–00:02:08] Kita jangan suka sale tinggi [00:02:08–00:02:09] Sale adalah fantasi [00:02:09–00:02:11] Profit adalah reality [00:02:11–00:02:13] Dan nak tahu sale ni [00:02:13–00:02:14] Kita sebenarnya nak go through magic number [00:02:14–00:02:15] Ni saya tunjuk sikit [00:02:15–00:02:16] Magic number ni apa guys [semak: uncertain words] [00:02:16–00:02:17] Ni magic number [semak: uncertain words] [00:02:17–00:02:20] Magic number ni [semak: uncertain words] [00:02:20–00:02:21] Kita akan go through [semak: uncertain words] [00:02:21–00:02:24] Daripada kiri ke kanan [00:02:24–00:02:25] Lepas tu ke bawah [00:02:25–00:02:27] Dan dalam magic number ni [00:02:27–00:02:29] Kita sebenarnya nak set dulu [00:02:29–00:02:31] Berapakah net profit nyawa nak capai [00:02:31–00:02:32] Sebab kita akan kira [00:02:32–00:02:33] Daripada net profit [00:02:33–00:02:34] Pergi pada Opax [semak: uncertain words] [00:02:34–00:02:35] Pergi pada Gross Profit [00:02:35–00:02:36] Pergi pada COGS [00:02:36–00:02:37] Pergi pada Sale [semak: uncertain words] [00:02:37–00:02:38] AOV [00:02:38–00:02:38] Monthly Customer [00:02:39–00:02:40] Sampai last sekali [00:02:40–00:02:41] Kita akan tahu satu benda [00:02:42–00:02:44] Berapakah daily customer yang awak kena ada [00:02:44–00:02:45] Inilah magic number [00:02:45–00:02:46] Saya nak tahu [00:02:46–00:02:48] Sehari aku kena close berapa ramai orang [00:02:48–00:02:49] Untuk aku capai net profit [00:02:49–00:02:54] So, jom kita tepuk dada, tanya target, awak nak net profit berapa? [00:02:55–00:02:59] Haa, ok. Untuk menjawab net profit ni guys, saya nak tunjuk macam ni. [00:02:59–00:03:08] Satu graf. Awak kena tahu, tujuh ceiling dalam bisnes. [semak: uncertain words] [00:03:10–00:03:15] So, dalam bisnes ni, especially dalam, bila nak buat sale, dia ada ceiling-ceiling dia tau. [00:03:15–00:03:16] Bagi saya ada tujuh ceiling. [00:03:17–00:03:19] Sheiling yang pertama, kita panggil ceiling 10k. [semak: uncertain words, number or amount] [00:03:19–00:03:21] Dan shilling 10K ni [semak: uncertain words, number or amount] [00:03:21–00:03:22] Ini adalah sale [semak: uncertain words] [00:03:22–00:03:24] Bila kita kata sale [00:03:24–00:03:26] Bila awak dengar je orang kata sale [00:03:26–00:03:28] Awak kena anggap profit dia 30% [semak: number or amount] [00:03:28–00:03:29] Itu hukum alam dia [00:03:29–00:03:32] Katakanlah dia kata sale dia 100K [semak: uncertain words, number or amount] [00:03:32–00:03:34] Always beranggapan [00:03:34–00:03:36] 30% adalah profit [semak: number or amount] [00:03:36–00:03:38] Sebab ini adalah standard [00:03:38–00:03:40] Healthy profit [semak: uncertain words] [00:03:41–00:03:42] Ini profit [00:03:42–00:03:43] Yang ini sale [00:03:43–00:03:45] So, bayangkan sekarang ni [00:03:45–00:03:47] Awak nak buat sale 10K [semak: number or amount] [00:03:48–00:03:50] Ataupun awak nak buat shilling yang seterusnya [00:03:50–00:03:51] Ini level 1 punya shilling [semak: uncertain words, number or amount] [00:03:51–00:03:52] Ini level 2 [semak: number or amount] [00:03:52–00:03:54] Level 2 30k [semak: uncertain words, number or amount] [00:03:54–00:03:56] Kalau sale 30k [semak: uncertain words, number or amount] [00:03:56–00:03:56] Maksudnya profit berapa? [00:03:57–00:03:59] Saya tulis dalam tulisan biru [00:04:00–00:04:00] 3k [semak: number or amount] [00:04:00–00:04:01] Nampak? [00:04:01–00:04:03] Kalau sale awak 10,000 [semak: number or amount] [00:04:03–00:04:04] Profit awak 3,000 [semak: number or amount] [00:04:04–00:04:06] So adakah awak nak target profit 3,000? [semak: uncertain words, number or amount] [00:04:07–00:04:08] Dia ikut orang sebenarnya guys [semak: uncertain words] [00:04:08–00:04:11] Dia tak boleh awak nak compare diri awak dengan orang lain [semak: uncertain words] [00:04:11–00:04:13] Mungkin saya tak nak lah profit 3,000 [semak: uncertain words, number or amount] [00:04:13–00:04:14] Saya nak profit 100,000 sebulan [semak: number or amount] [00:04:14–00:04:15] Minimum contohnya [00:04:15–00:04:20] Tapi untuk awal yang baru bermula, kita kena realistik sebab ini adalah tujuh shilling dalam bisnes [00:04:20–00:04:24] Shilling yang pertama RM10,000, shilling kedua RM30,000 [semak: uncertain words, number or amount] [00:04:24–00:04:27] Shilling level yang ketiga adalah RM100,000 [semak: number or amount] [00:04:27–00:04:32] Shilling yang keempat, level keempat adalah RM300,000 [semak: number or amount] [00:04:32–00:04:38] Malakala shilling yang kelima adalah RM1,000,000 sale sebulan [semak: uncertain words, number or amount] [00:04:38–00:04:41] Ini monthly ya, semua ini adalah sale sebulan [semak: uncertain words] [00:04:41–00:04:45] Malakala level yang keenam kita panggil RM3,000,000 sebulan [semak: number or amount] [00:04:45–00:04:47] Level yang tertinggi level ketujuh [semak: uncertain words] [00:04:47–00:04:49] Sepuluh juta sebulan [00:04:49–00:04:51] So, kalau [00:04:52–00:04:53] Sale sepuluh ribu [semak: uncertain words] [00:04:53–00:04:55] Kita dah ada hukum alam tadi, tiga puluh persen [00:04:55–00:04:57] Kita anggap dia macam ni, ni standard lah [00:04:57–00:04:59] Ada yang untung 50, tapi realistically [semak: uncertain words, number or amount] [00:04:59–00:05:01] 30% adalah sweet spot [semak: uncertain words, number or amount] [00:05:01–00:05:03] Kalau tiga puluh ribu, untung berapa? [00:05:03–00:05:04] Untung sembilan K [00:05:04–00:05:07] Kalau seratus ribu, untung tiga puluh K [00:05:07–00:05:09] Kalau tiga ratus ribu [00:05:09–00:05:11] Untung dia adalah seratus K [00:05:12–00:05:13] Haa, nampak [00:05:13–00:05:15] Tiga puluh persen, oh bukan seratus K [00:05:15–00:05:16] 90K [semak: number or amount] [00:05:17–00:05:18] 90K [semak: number or amount] [00:05:18–00:05:19] Kalau 1 juta [semak: number or amount] [00:05:19–00:05:20] Untung dia [00:05:21–00:05:21] 300K [semak: number or amount] [00:05:21–00:05:23] Kalau 3 juta [semak: number or amount] [00:05:23–00:05:24] Untung dia [00:05:25–00:05:25] 900K [semak: number or amount] [00:05:25–00:05:27] Dia begitu guys [00:05:27–00:05:28] So senang je [00:05:28–00:05:29] Jadi sekarang ni [00:05:29–00:05:31] Awak nak untung berapa [00:05:31–00:05:32] Tolong be realistic [00:05:32–00:05:33] Bila saya kata [00:05:33–00:05:34] Profit [00:05:34–00:05:35] Net profit ni [00:05:35–00:05:36] Ada ramai orang yang dia [00:05:36–00:05:37] Oh saya nak 1 juta [semak: number or amount] [00:05:37–00:05:38] Tak boleh [00:05:38–00:05:39] Tak boleh [00:05:39–00:05:40] Awak tak boleh skip level [00:05:40–00:05:42] Kalau awak nak net profit ni [00:05:42–00:05:44] Nanti banyak juga benda nak kena buat kat sini [00:05:44–00:05:46] Kita akan ulang beratas ke bawah [00:05:46–00:05:48] So, tepuk dada sekarang [semak: uncertain words] [00:05:48–00:05:49] Tanya cash flow awak [00:05:50–00:05:51] Anytime [00:05:51–00:05:53] Tanya pengalaman awak [00:05:53–00:05:54] Awak nak target berapa guys? [00:05:54–00:05:56] Awak nak target RM3,000 kah? [semak: number or amount] [00:05:57–00:05:58] RM9,000 kah? [semak: number or amount] [00:05:59–00:05:59] Awak nak target berapa? [00:06:00–00:06:02] So, dalam example yang saya nak buat [00:06:02–00:06:03] Dalam video yang seterusnya [00:06:03–00:06:06] Saya akan ambil example RM30,000 [semak: number or amount] [00:06:06–00:06:08] Sebab bagi saya RM30,000 ni adalah [semak: number or amount] [00:06:08–00:06:11] Paras yang tak terlampau tinggi [00:06:11–00:06:12] Tak terlampau rendah [00:06:12–00:06:14] Dia dalam sekitar level 3 [semak: number or amount] [00:06:14–00:06:15] Boleh jelas [semak: uncertain words] [00:06:15–00:06:18] So inilah beza antara sale dan juga profit [semak: uncertain words] [00:06:18–00:06:21] Profit adalah untung bersih [00:06:21–00:06:23] Untung bersih lepas dah tolak semua kos [00:06:23–00:06:26] Malakala sale adalah jualan daripada customer [00:06:26–00:06:31] Biasanya kita panggil profit ni sebagai net profit [00:06:31–00:06:33] Lebih tepat adalah net profit [00:06:34–00:06:36] Before tax [00:06:36–00:06:37] Sebelum kita bayar tax [00:06:37–00:06:39] Before tax [00:06:41–00:06:42] NPBT [00:06:42–00:06:56] Ada yang sebut dia sebagai NPBT, ada yang sebut PAT, Net Profit After Tax NPAT, ni B, uruf B maksudnya dia B4, sebelum kita bayar cukai. [semak: uncertain words, number or amount] [00:06:57–00:07:10] So, maksudnya betul-betul untung bersih. Ini lepas dah ambil kira segala benda ni, dah tolak dengan COGS ataupun cost product, dah tolak dengan kita punya cost overhead, OPEX. [semak: uncertain words] [00:07:10–00:07:11] OPEX ini adalah operational expenses [00:07:11–00:07:14] Maksudnya monthly overhead kita [00:07:14–00:07:16] Dah tolak dengan segala [00:07:16–00:07:18] Cost-cost tolak-tolak-tolak-tolak [semak: uncertain words] [00:07:18–00:07:20] Berapa net profit [00:07:20–00:07:22] Profit bersih yang kita dapat [00:07:22–00:07:23] Berapa [00:07:23–00:07:24] So itu adalah profit guys [semak: uncertain words] [00:07:24–00:07:26] Dan profit bukannya gaji tau [00:07:26–00:07:30] Gaji boss kita dah masukkan sekali dalam OPEX [semak: uncertain words] [00:07:30–00:07:33] Sini gaji awak dah kena masuk dalam gaji boss [semak: uncertain words] [00:07:33–00:07:33] Tapi tak apa [00:07:33–00:07:35] Yang ni kita akan go through kejap lagi [00:07:35–00:07:38] Tapi apa yang tujuan video pertama saya ni [00:07:38–00:07:39] Saya nak beritahu awak [00:07:39–00:07:40] berapa profit yang awak nak target [00:07:40–00:07:41] realistically [00:07:41–00:07:44] RM3,000, RM9,000, RM30,000, RM90,000 [semak: uncertain words, number or amount] [00:07:44–00:07:47] RM300,000, RM900,000, RM3,000, RM3,000,000 [semak: uncertain words, number or amount] [00:07:48–00:07:49] so dalam example kali ni [semak: uncertain words] [00:07:49–00:07:50] saya akan ambil [00:07:50–00:07:53] RM30,000 sebagai benchmark [semak: number or amount] [00:07:53–00:07:55] iaitu mewakili RM100,000 sale [semak: uncertain words, number or amount] [00:07:55–00:07:57] jom kita tengok dalam video yang seterusnya [00:07:57–00:07:57] Zaz [semak: uncertain words]