3 Level Profit COGS Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:06] Pricing Strategy untuk 3 Level Profit COGS. Apa benda ni? Tengok ni. [semak: uncertain words, number or amount] [00:00:06–00:00:11] Tadi saya dah ajar awak tentang yang ni. Saya dah ajar awak tentang 5 Level Harga. [semak: uncertain words, number or amount] [00:00:12–00:00:18] Sekarang ni saya nak masukkan awak lebih dalam. Lebih mendalam tentang COGS. [00:00:18–00:00:23] Apa benda tu? Jadi kita akan go through lebih detail. Cuma saya nak awak faham dulu yang ni. [semak: uncertain words] [00:00:23–00:00:27] Asas kewujudan harga dengan formula alam [00:00:27–00:00:30] Haa, dah macam kurafat dah pula bunyi dia kan [semak: uncertain words] [00:00:30–00:00:32] Tapi point dia adalah hukum alam harga [semak: uncertain words] [00:00:32–00:00:33] Ok, jom kita tengok [semak: uncertain words] [00:00:33–00:00:34] Mari kita ke whiteboard [00:00:34–00:00:36] Ok, untuk harga ni guys [00:00:36–00:00:40] Kita kena pecahkan harga kita ni kepada 3 je level harga lah [semak: number or amount] [00:00:40–00:00:41] Kita lah saya buat macam ni eh [semak: uncertain words] [00:00:41–00:00:45] First kali kita panggil level harga yang tak mahal sangat, tak murah sangat [00:00:45–00:00:47] Bawah daripada RM200 [semak: number or amount] [00:00:48–00:00:50] Ini katalah, ini adalah price [00:00:50–00:00:52] Ok, ni price [semak: uncertain words] [00:00:53–00:00:56] Harga bawah RM200 ni biasanya margin kita [semak: number or amount] [00:00:56–00:00:57] Kita kena ambil besar sikit tau [semak: uncertain words] [00:00:57–00:00:59] Maksudnya profit tu [00:00:59–00:01:02] Profit kita kena 70% [semak: number or amount] [00:01:02–00:01:04] Itu adalah margin profit [00:01:04–00:01:06] Gross profit untung kasar [semak: uncertain words] [00:01:06–00:01:08] Tapi COGS [00:01:08–00:01:09] COGS ni stand for apa? [00:01:11–00:01:12] COGS [00:01:12–00:01:16] Cost of goods sold [00:01:16–00:01:18] Maksudnya [00:01:18–00:01:19] Kalau awak senaraikan [00:01:19–00:01:23] Semua kos-kos untuk pembelian barang tersebut [00:01:23–00:01:24] Nak menghasilkan satu barang tu berapa [semak: uncertain words] [00:01:24–00:01:26] That's why kalau awak tengok [00:01:26–00:01:28] Awak tengok dalam tutorial ni [semak: uncertain words] [00:01:28–00:01:30] Saya dah buat satu nama dia [00:01:30–00:01:32] COGS Calculator [00:01:32–00:01:34] Dalam COGS Calculator ni sebenarnya [00:01:34–00:01:35] Awak kena senaraikan [00:01:35–00:01:38] Semua kos-kos nak menghasilkan barang awak [00:01:38–00:01:39] Ni contoh ya saya buat demo sekarang [semak: uncertain words] [00:01:40–00:01:42] Contohnya untuk menghasilkan barang awak ni [semak: uncertain words] [00:01:42–00:01:44] Katalah awak buat baju printing [00:01:44–00:01:45] So awak [00:01:46–00:01:48] Kos t-shirt [semak: uncertain words] [00:01:48–00:01:49] Okay katalah cost t-shirt [semak: uncertain words] [00:01:50–00:01:51] Sehelai [00:01:52–00:01:53] RM [00:01:54–00:01:55] RM15 [semak: number or amount] [00:01:56–00:01:58] RM12 lah cost t-shirt [semak: number or amount] [00:01:58–00:01:59] Lepas tu [00:01:59–00:02:01] Printing hantar dekat Bangla [00:02:01–00:02:02] Nama dia Roni [00:02:03–00:02:05] Printing Bangla Roni [semak: uncertain words] [00:02:05–00:02:06] Saya bantailah nama dia [00:02:10–00:02:12] Printing Bangla Roni [semak: uncertain words] [00:02:12–00:02:14] Dia charge by [00:02:14–00:02:15] Satu helai baju [00:02:15–00:02:16] Dia charge RM5 lah [semak: number or amount] [00:02:16–00:02:18] Itu macam kira sincak kira lah [semak: uncertain words] [00:02:18–00:02:19] Bangalore ni dia charge [semak: uncertain words] [00:02:19–00:02:22] Lepas tu awak ada pula cost [semak: uncertain words] [00:02:22–00:02:23] Packing [00:02:23–00:02:24] Ok nak packing [semak: uncertain words] [00:02:24–00:02:27] Mungkin satu baju dalam RM1 lah [semak: uncertain words, number or amount] [00:02:28–00:02:29] RM50 lah katakan lah [semak: number or amount] [00:02:29–00:02:30] 0.50 [semak: number or amount] [00:02:30–00:02:32] Lepas tu awak ada lagi cost [00:02:32–00:02:34] Contohnya cost awak adalah cost [semak: uncertain words] [00:02:34–00:02:36] Apa lagi eh [semak: uncertain words] [00:02:36–00:02:36] Shipping [00:02:36–00:02:37] Delivery [00:02:39–00:02:39] Delivery [00:02:39–00:02:41] Awak punya cost [00:02:42–00:02:43] Dia berbeza-beza [00:02:43–00:02:45] Katalah delivery cost awak ni [00:02:45–00:02:47] Awak ambil average baju lah [00:02:47–00:02:48] Sebab average baju awak adalah [00:02:48–00:02:50] 30 helai [semak: number or amount] [00:02:50–00:02:52] Sebab delivery awak katalah [semak: uncertain words] [00:02:52–00:02:53] Awak punya delivery ni nak deliver [semak: uncertain words] [00:02:53–00:02:54] Harga dia RM20 [semak: uncertain words, number or amount] [00:02:54–00:02:58] So RM20 kenalah dia bahagi dengan 30 helai [semak: number or amount] [00:02:58–00:03:00] Ini saya sahaja ambil example lain sikit [00:03:00–00:03:02] So kalau awak buka calculator [00:03:02–00:03:04] Sebab awak nak ambil kiraan [00:03:04–00:03:05] Kiraan kos per helai [semak: uncertain words] [00:03:05–00:03:07] So awak kena buat manual bahagilah [00:03:07–00:03:09] Contohlah average kos shipping RM20 [semak: uncertain words, number or amount] [00:03:10–00:03:12] Bahagikan dengan 30 helai [semak: number or amount] [00:03:12–00:03:14] So awak estimate oh RM66 [semak: uncertain words, number or amount] [00:03:15–00:03:16] Maksudnya sehelai baju [00:03:16–00:03:19] Kena menanggung kos sebanyak 66 sen [semak: number or amount] [00:03:20–00:03:22] Sama lah macam awak meniaga nasi lemak [semak: uncertain words] [00:03:22–00:03:23] Awak kena bayangkan lah [00:03:23–00:03:24] Satu timun [00:03:24–00:03:26] Boleh potong berapa nasi lemak [00:03:26–00:03:27] Berapa lah satu timun [semak: uncertain words] [00:03:27–00:03:29] Kalau kita buat nasi lemak [00:03:29–00:03:30] Satu timun panjang tu [semak: uncertain words] [00:03:30–00:03:31] Berapa kalau kita potong [00:03:31–00:03:33] Berapa nasi lemak kita boleh masuk kan [semak: uncertain words] [00:03:33–00:03:34] Abang bungkus [semak: uncertain words] [00:03:35–00:03:37] 30 kan [semak: number or amount] [00:03:37–00:03:37] Potong kecil-kecil [00:03:37–00:03:38] Potong separuh kan [00:03:38–00:03:39] Macam ninja kan [00:03:39–00:03:39] So [00:03:39–00:03:41] Timun harga berapa [00:03:41–00:03:42] Tak pernah beli timun [semak: uncertain words] [00:03:44–00:03:45] Berapa harga timun [00:03:45–00:03:46] 80 sen [semak: uncertain words, number or amount] [00:03:46–00:03:48] So, buatlah calculation macam ni [semak: uncertain words] [00:03:48–00:03:50] Contohnya, 1 timun 80 sen [semak: number or amount] [00:03:52–00:03:55] Bahagi dengan 30 bungkus nasi lemak [semak: number or amount] [00:03:55–00:03:57] So, awak dapatlah 0.2 [semak: number or amount] [00:03:57–00:03:58] So, kena masukkan ni [00:04:00–00:04:01] Timun pula dah [semak: uncertain words] [00:04:02–00:04:03] Kepala timun [00:04:03–00:04:05] Berapa tadi? 0.26 [semak: number or amount] [00:04:05–00:04:06] Jadi, tulis kat sini [00:04:08–00:04:11] Timun 0.26 sen [semak: number or amount] [00:04:11–00:04:13] Ini baru betul [semak: uncertain words] [00:04:13–00:04:15] Sebab tu bila kira 0.02 [semak: uncertain words, number or amount] [00:04:15–00:04:16] eh murah lagi [semak: uncertain words] [00:04:16–00:04:18] 0.02 [semak: number or amount] [00:04:18–00:04:21] 0.03 sen [semak: uncertain words, number or amount] [00:04:21–00:04:23] 3 sen lah [semak: number or amount] [00:04:23–00:04:24] maksudnya tak sampai 10 sen pun [semak: number or amount] [00:04:24–00:04:25] betul ke ni [00:04:25–00:04:26] betul tak [semak: uncertain words] [00:04:26–00:04:29] 1 ringgit lah timun [semak: uncertain words, number or amount] [00:04:30–00:04:32] timun 1 ringgit [semak: number or amount] [00:04:32–00:04:33] bahagi pula dengan [00:04:33–00:04:34] 20 pak lah [semak: uncertain words, number or amount] [00:04:36–00:04:37] 5 sen lah [semak: number or amount] [00:04:38–00:04:39] tentulah lebih kuat [00:04:39–00:04:40] maksudnya memang murah [00:04:40–00:04:41] maksudnya timun tu [00:04:42–00:04:43] timun serili lah [semak: uncertain words] [00:04:43–00:04:45] ni timun jadian ni [00:04:45–00:04:46] maksudnya betul lah [00:04:46–00:04:46] 3 sen lah [semak: uncertain words, number or amount] [00:04:46–00:04:47] itu cara nak kira [00:04:47–00:04:49] Awak kena ambil [00:04:49–00:04:50] Anggaran [00:04:50–00:04:51] Untuk [00:04:51–00:04:52] Nak hasilkan [semak: uncertain words] [00:04:52–00:04:53] Satu barang tu [00:04:53–00:04:54] Kena bahagi manually [00:04:54–00:04:55] Sebab tu formula ni [semak: uncertain words] [00:04:55–00:04:55] Awak kena [00:04:56–00:04:57] Buatlah sendiri [00:04:57–00:04:58] Kan [00:04:58–00:04:58] Contoh macam [00:04:58–00:04:59] Baju ni [00:04:59–00:04:59] Packing [00:04:59–00:05:01] Saya kena bahagi manual ya [00:05:01–00:05:02] Sebab saya ambil [00:05:02–00:05:03] Delivery charge [00:05:03–00:05:03] Postage [00:05:03–00:05:04] Postage RM [00:05:06–00:05:07] Postage katalah [semak: uncertain words] [00:05:07–00:05:08] Saya ambil postage RM [00:05:10–00:05:11] RM7.9 [semak: uncertain words, number or amount] [00:05:11–00:05:12] Tapi ni baju berat [00:05:12–00:05:13] Yang besar tu [00:05:13–00:05:14] Sekali pack besar [00:05:14–00:05:17] Kan contoh [semak: uncertain words] [00:05:17–00:05:17] Saya ambil [semak: uncertain words] [00:05:17–00:05:18] RM15.9 [semak: number or amount] [00:05:18–00:05:21] RM15, RM90 [semak: number or amount] [00:05:21–00:05:23] Bahagi dengan RM30 lah [semak: number or amount] [00:05:23–00:05:24] Ambil kan [00:05:24–00:05:26] Kita buka calculator, kira tu betul [semak: uncertain words] [00:05:26–00:05:29] Sebab kita nak kena dapatkan setepat [00:05:29–00:05:30] Yang mungkin [semak: uncertain words] [00:05:30–00:05:32] RM90 bahagi average [semak: number or amount] [00:05:32–00:05:34] Baju customer order RM30 [semak: number or amount] [00:05:35–00:05:36] RM53 je [semak: uncertain words, number or amount] [00:05:38–00:05:39] Haa gitu dah [semak: uncertain words] [00:05:39–00:05:40] Jadi awak dah tahu dah [semak: uncertain words] [00:05:40–00:05:43] Selling price ni pula adalah [00:05:43–00:05:45] Selling price per unit baju [00:05:45–00:05:47] Oh biasa baju saya jual [00:05:47–00:05:48] Satu helai dalam RM25 [semak: number or amount] [00:05:48–00:05:49] Kata letak RM25 [semak: uncertain words, number or amount] [00:05:49–00:05:51] So nampak tak [00:05:51–00:05:54] Awak dah dapat dah kiraan COGS awak kat sini [semak: uncertain words] [00:05:54–00:05:55] Dan [00:05:55–00:05:57] Kenapa saya kata hukum alam tadi tu [00:05:57–00:05:59] Ok jom kita ambil baju printing eh [semak: uncertain words] [00:05:59–00:06:02] Saya ambil baju t-shirt printing [semak: uncertain words] [00:06:03–00:06:05] T-shirt printing [semak: uncertain words] [00:06:05–00:06:06] Kita masukkan macam ni [00:06:06–00:06:07] Ok [00:06:07–00:06:09] Standard baju t-shirt printing [00:06:09–00:06:10] Harga dia berapa [00:06:10–00:06:12] Katalah saya ambil harga dia adalah [00:06:12–00:06:15] Selai baju RM25 ke RM30 [semak: number or amount] [00:06:15–00:06:16] Selai baju t-shirt [00:06:16–00:06:16] RM20 [semak: number or amount] [00:06:17–00:06:18] 30, saya dah baca t-shirt [semak: uncertain words, number or amount] [00:06:18–00:06:20] 30, ok [semak: uncertain words, number or amount] [00:06:20–00:06:22] so maksudnya kalau saya jual harga 15 ringgit [semak: uncertain words, number or amount] [00:06:22–00:06:24] memang jimat gila, murah gila [00:06:24–00:06:26] katalah saya jual 25, maksudnya saya still dalam kategori [semak: number or amount] [00:06:26–00:06:28] affordable, macam tu lah [semak: uncertain words] [00:06:28–00:06:30] 60 ringgit selain mahal, mungkin akan terletak 25 [semak: number or amount] [00:06:30–00:06:32] lah, kita ambil gam-gam, nampak [semak: uncertain words] [00:06:32–00:06:34] formula ni dia automatik, dia akan kira [00:06:34–00:06:36] 25 ringgit ni katalah, ini memang anchor price kita [semak: number or amount] [00:06:36–00:06:38] yang ni murah, yang ni mahal sikit [00:06:38–00:06:40] yang ni lagi lah mahal, luxury [semak: uncertain words] [00:06:40–00:06:42] mungkin pakai benang emas katanya [00:06:42–00:06:44] yang ni pula lagi mahal [00:06:44–00:06:46] Jadi dalam chapter ni [semak: uncertain words] [00:06:46–00:06:47] Saya nak ajar awak [semak: uncertain words] [00:06:47–00:06:48] Yang hukum alam dia begini [semak: uncertain words] [00:06:48–00:06:50] Kalau barang tu [00:06:50–00:06:52] RM200 dan ke bawah [semak: number or amount] [00:06:52–00:06:53] Macam situasi t-shirt printing ni [00:06:53–00:06:55] Profit kena 70% [semak: number or amount] [00:06:55–00:06:58] Kena 70% [semak: number or amount] [00:06:58–00:06:58] Lepas tu [00:06:58–00:07:00] COGS [00:07:00–00:07:01] COGS [semak: uncertain words] [00:07:02–00:07:03] Biasanya adalah [00:07:03–00:07:04] RM [00:07:04–00:07:06] 30% [semak: number or amount] [00:07:06–00:07:07] Dia macam tu [00:07:07–00:07:08] Cuma printing ni [00:07:08–00:07:09] Awak kena hati-hati [semak: uncertain words] [00:07:09–00:07:11] Sebab walaupun printing ni [00:07:11–00:07:11] Awak nampak [semak: uncertain words] [00:07:11–00:07:13] Baju dia sehelai [00:07:13–00:07:14] Adalah RM25 [semak: number or amount] [00:07:14–00:07:16] Tapi dia jarang order sehelai [00:07:16–00:07:16] Betul tak? [00:07:17–00:07:18] Dia order berapa helai biasanya? [00:07:19–00:07:20] Minimum 10 [semak: number or amount] [00:07:20–00:07:21] Katalah kita ambil average [00:07:21–00:07:22] Biasa customer [00:07:22–00:07:23] Order [00:07:25–00:07:26] 20 helai lah [semak: number or amount] [00:07:26–00:07:27] 20 helai [semak: number or amount] [00:07:27–00:07:28] Darat dengan RM25 [semak: number or amount] [00:07:29–00:07:30] Maksudnya [00:07:30–00:07:32] RM500 lah [semak: number or amount] [00:07:32–00:07:34] Itulah dia dipanggil sebagai [semak: uncertain words] [00:07:34–00:07:35] AOV [00:07:35–00:07:36] Awak kena kira [00:07:36–00:07:37] Price ni adalah [00:07:37–00:07:39] Price AOV [00:07:39–00:07:40] Maksudnya [00:07:41–00:07:42] Average [00:07:44–00:07:44] Order [00:07:46–00:07:46] Value [00:07:47–00:07:49] Average order value ni kalau kita ambil average [semak: uncertain words] [00:07:49–00:07:51] So kalau barang bawah daripada 200 [semak: number or amount] [00:07:51–00:07:53] Kita nak margin kita tebal [00:07:53–00:07:54] 70% [semak: number or amount] [00:07:54–00:07:57] Barang dalam sekitar RM500 [semak: number or amount] [00:07:58–00:07:59] Kita nak [00:07:59–00:08:00] 50-50 pun ok [semak: number or amount] [00:08:00–00:08:02] Maksudnya 50 [semak: number or amount] [00:08:03–00:08:04] 50 [semak: uncertain words, number or amount] [00:08:06–00:08:07] Profit [00:08:07–00:08:07] 50 [semak: number or amount] [00:08:09–00:08:11] COGS 50 pun boleh juga [semak: number or amount] [00:08:11–00:08:12] Dia ok [semak: uncertain words] [00:08:12–00:08:13] Sebab dia barang [00:08:13–00:08:13] Dah tak mahal [semak: uncertain words] [00:08:13–00:08:15] Barang atas [00:08:15–00:08:16] Daripada RM1K [semak: number or amount] [00:08:16–00:08:18] RM1,000 dan ke atas [semak: uncertain words, number or amount] [00:08:18–00:08:20] Profit jangan besar sangat [00:08:20–00:08:21] Nanti tak kompetitif [00:08:21–00:08:22] Biasanya profit [00:08:22–00:08:23] Dalam 30% [semak: number or amount] [00:08:23–00:08:24] COGS ini [00:08:24–00:08:25] Yang dalam sekitar [00:08:25–00:08:26] 70% [semak: number or amount] [00:08:26–00:08:27] Maksudnya cost tinggi [semak: uncertain words] [00:08:27–00:08:28] Ini contoh macam [00:08:28–00:08:29] Kita buat [00:08:29–00:08:31] Travel agency ke [00:08:31–00:08:33] Service workshop [00:08:33–00:08:34] Baiki kereta ke [00:08:34–00:08:35] Kita pasang [00:08:35–00:08:36] Ekon office [semak: uncertain words] [00:08:36–00:08:37] Sekali 5 unit ke [semak: number or amount] [00:08:37–00:08:38] Biasanya kita tak ambil [00:08:38–00:08:38] Margin yang besar [00:08:38–00:08:39] Sebab kalau tak [00:08:39–00:08:40] Nanti dia tak ikut standard [00:08:40–00:08:42] Kita tak berpijak di bumi yang nyata [semak: uncertain words] [00:08:42–00:08:43] Jadi that's why [semak: uncertain words] [00:08:43–00:08:44] Kalau tengok kat sini [semak: uncertain words] [00:08:44–00:08:46] Saya dah tolong kirakan ni [semak: uncertain words] [00:08:46–00:08:47] Nampak [00:08:47–00:08:48] Nasi lemak [00:08:48–00:08:49] Nasi lemak [00:08:49–00:08:50] Nasi lemak [00:08:50–00:08:51] Kalau lah [semak: uncertain words] [00:08:51–00:08:52] Jual murah macam ni [00:08:52–00:08:54] COGS dia maksudnya [00:08:54–00:08:54] 60 sen [semak: number or amount] [00:08:54–00:08:56] Awak kena pastikan [00:08:56–00:08:57] Boleh tak awak deliver [00:08:58–00:08:59] Menjual nasi lemak [00:08:59–00:09:00] Katalah awak nak position [00:09:00–00:09:01] Dengan harga murah [00:09:01–00:09:02] Boleh tak jual nasi lemak [00:09:02–00:09:03] 60 sen je modal dia [semak: number or amount] [00:09:03–00:09:03] Dengan timun [00:09:03–00:09:05] Apa semua tadi tu [semak: uncertain words] [00:09:05–00:09:05] 60 sen [semak: uncertain words, number or amount] [00:09:05–00:09:06] Baulah awak ok [semak: uncertain words] [00:09:06–00:09:08] Katalah awak nak jual affordable [00:09:08–00:09:09] 4 ringgit [semak: uncertain words, number or amount] [00:09:09–00:09:10] Modal awak kena [00:09:10–00:09:10] 1 ringgit 20 sen [semak: uncertain words, number or amount] [00:09:10–00:09:12] Tapi tuan, saya nak tolong orang [00:09:12–00:09:14] Saya nak 50-50 [semak: uncertain words, number or amount] [00:09:14–00:09:16] Sebab tu awak pergi kelas ni [00:09:16–00:09:18] Kalau awak nak ikut ego awak, awak tak akan berjaya [00:09:18–00:09:20] Awak kena tahu, awak tanyalah mana-mana orang FNB [00:09:20–00:09:21] Dia kan jawab benda yang sama je [semak: uncertain words] [00:09:21–00:09:22] 70% [semak: number or amount] [00:09:24–00:09:25] So awak jangan [semak: uncertain words] [00:09:27–00:09:28] Kurangkan harga [00:09:28–00:09:30] Mungkin awak kena kurangkan kos [00:09:30–00:09:31] Awak kena beli pukal sikit [00:09:31–00:09:33] Ataupun mungkin awak kena kurangkan portion nasi lemak tu [semak: uncertain words] [00:09:33–00:09:35] Kurangkan sikit, walaupun dia jual harga RM2 [semak: uncertain words, number or amount] [00:09:35–00:09:37] Harga sama RM2 [semak: number or amount] [00:09:38–00:09:39] Tapi portion lebih kurang [00:09:40–00:09:41] Expensive nampak [00:09:41–00:09:42] RM2.50 je [semak: uncertain words, number or amount] [00:09:42–00:09:43] Sebab ni 70% eh [semak: number or amount] [00:09:43–00:09:44] Largeri RM12 je [semak: number or amount] [00:09:44–00:09:46] Limited RM24 je [semak: number or amount] [00:09:46–00:09:46] Ini maximum [00:09:46–00:09:48] Sebab nasi lemak dalam kategori [00:09:48–00:09:48] Yang murah [semak: uncertain words] [00:09:48–00:09:49] Dia dekat sini [semak: uncertain words] [00:09:49–00:09:50] Okay next [semak: uncertain words] [00:09:50–00:09:51] Kindergarten [00:09:51–00:09:52] Katakanlah saya jual [00:09:52–00:09:53] Kindergarten [00:09:53–00:09:54] Untuk anak pergi belajar [00:09:54–00:09:55] Dan sebagainya [00:09:55–00:09:56] Harga standard RM200 [semak: number or amount] [00:09:56–00:09:57] Setiap bulan [00:09:57–00:09:58] Jadi saya kena [00:09:58–00:09:59] RM50-R50 lah [semak: uncertain words, number or amount] [00:09:59–00:09:59] Lebih kurang [00:09:59–00:10:00] Sebab katalah saya jual [semak: uncertain words] [00:10:00–00:10:01] Affordable RM400 [semak: uncertain words, number or amount] [00:10:01–00:10:02] COGS saya adalah RM200 [semak: number or amount] [00:10:02–00:10:03] So [00:10:03–00:10:05] Anda kena kira [semak: uncertain words] [00:10:05–00:10:05] COGS kat sini [00:10:05–00:10:07] Berapa kos sewa [00:10:07–00:10:08] Dan sebagainya [00:10:08–00:10:08] Bahagilah [00:10:08–00:10:10] Sewa ofis [00:10:10–00:10:11] RM5,000 [semak: number or amount] [00:10:11–00:10:12] Bahagi dengan [00:10:12–00:10:13] Berapa banyak budak-budak [00:10:13–00:10:14] Kena kira [00:10:14–00:10:14] Kos untuk [semak: uncertain words] [00:10:14–00:10:16] Bagi seorang budak [00:10:16–00:10:16] Pandai [00:10:16–00:10:18] Menjadi insan cemerlang [00:10:18–00:10:18] Berapa kos dia [00:10:18–00:10:20] Maksudnya [00:10:20–00:10:21] Untuk seorang budak [00:10:21–00:10:21] Deliver lah kan [semak: uncertain words] [00:10:21–00:10:22] Untuk kita [00:10:22–00:10:23] Biar [00:10:23–00:10:24] Katalah capacity pusat [semak: uncertain words] [00:10:24–00:10:25] Kindergarten kita adalah [semak: uncertain words] [00:10:25–00:10:26] RM150 kanak-kanak [semak: uncertain words, number or amount] [00:10:26–00:10:27] So kena bahagikan [00:10:27–00:10:28] RM5,000 bahagi [semak: uncertain words, number or amount] [00:10:28–00:10:29] RM150 kanak-kanak [semak: number or amount] [00:10:30–00:10:31] Baru kita dapat [00:10:31–00:10:32] Exactly per unit [semak: uncertain words] [00:10:32–00:10:33] COGS [00:10:33–00:10:34] Expensive [00:10:34–00:10:34] Ni expensive [semak: uncertain words] [00:10:34–00:10:35] RM400 [semak: number or amount] [00:10:35–00:10:36] Dia maksudnya [00:10:36–00:10:36] RM50,50 [semak: uncertain words, number or amount] [00:10:36–00:10:37] Katalah awak [00:10:37–00:10:38] Jual package [00:10:38–00:10:39] Renovation [00:10:39–00:10:40] Contohnya [00:10:40–00:10:41] Kabinet [00:10:41–00:10:42] Dapur ke apa ke [00:10:42–00:10:43] Awak [00:10:43–00:10:44] Ini ambil untung [semak: uncertain words] [00:10:44–00:10:45] Dalam sekitar [00:10:45–00:10:46] 30% sahaja [semak: number or amount] [00:10:46–00:10:47] Maksudnya [00:10:47–00:10:47] Kalau murah [00:10:47–00:10:48] 30k [semak: number or amount] [00:10:48–00:10:49] COGS awak adalah [semak: uncertain words] [00:10:49–00:10:50] 21,000 [semak: number or amount] [00:10:50–00:10:52] Maksudnya [00:10:52–00:10:52] Profit awak [00:10:53–00:10:54] Sikit lah [00:10:54–00:10:55] COGS awak besar [00:10:55–00:10:56] Nampak [00:10:56–00:10:56] Yang ni [00:10:56–00:10:57] COGS awak [00:10:57–00:10:57] 42 [semak: number or amount] [00:10:57–00:10:58] Maksudnya [00:10:58–00:10:59] Awak kena deliver [semak: uncertain words] [00:10:59–00:11:00] Jangan lebih [00:11:00–00:11:00] Cost [semak: uncertain words] [00:11:00–00:11:01] Lebih 42,000 [semak: number or amount] [00:11:01–00:11:02] Jangan lebih [00:11:02–00:11:03] Cost 84,000 [semak: number or amount] [00:11:03–00:11:03] Yang ni [00:11:03–00:11:04] 70% [semak: number or amount] [00:11:04–00:11:05] Yang ni luxury [00:11:05–00:11:06] So maksudnya [00:11:06–00:11:07] Untung besar lah [00:11:07–00:11:07] Kat sini [semak: uncertain words] [00:11:07–00:11:08] Itu yang best tu [semak: uncertain words] [00:11:08–00:11:09] Jual barang mahal [semak: uncertain words] [00:11:09–00:11:11] Kita still ambil 30% [semak: number or amount] [00:11:11–00:11:12] Tapi tengok untung berapa kat sini [00:11:12–00:11:14] RM180,000 [semak: number or amount] [00:11:14–00:11:16] Limited lagi lah [00:11:16–00:11:17] Kita bos sendiri turun padang [00:11:17–00:11:19] Dihasilkan design oleh [00:11:20–00:11:22] Fernando Lajueno Al-Bukaki [00:11:22–00:11:24] Tak tahu lah siapa kan [semak: uncertain words] [00:11:24–00:11:25] Tapi limited lah [00:11:25–00:11:27] So ini adalah pricing strategy [00:11:27–00:11:29] That's why saya nak awak [semak: uncertain words] [00:11:29–00:11:31] Tolong isi betul-betul [00:11:31–00:11:33] Dan sebenarnya bila awak isi [00:11:33–00:11:34] Tengok tak belah kandang ni [00:11:34–00:11:36] Dia dah ada satu kiraan [00:11:36–00:11:39] Dan dekat sini COGS ni [00:11:39–00:11:40] Awak kena masukkan [semak: uncertain words] [00:11:40–00:11:42] Contohnya t-shirt printing [semak: uncertain words] [00:11:42–00:11:44] Saya jual harga RM25 [semak: number or amount] [00:11:44–00:11:46] Tapi AOV saya [00:11:46–00:11:48] Average order value saya sebenarnya [00:11:48–00:11:49] Bukannya RM25 [semak: number or amount] [00:11:49–00:11:52] Sebab average order value saya [00:11:52–00:11:54] AOV saya adalah RM500 [semak: number or amount] [00:11:54–00:11:56] Banyak customer beli dengan average RM500 [semak: number or amount] [00:11:56–00:11:57] Saya boleh maintain [00:11:57–00:11:59] 50-50 profit margin [semak: number or amount] [00:11:59–00:12:00] 50% [semak: number or amount] [00:12:00–00:12:01] Saya tulis 50% kat sini [semak: number or amount] [00:12:01–00:12:04] So berapakah [00:12:04–00:12:06] COGS saya katalah [semak: uncertain words] [00:12:06–00:12:07] Saya jual RM25 [semak: number or amount] [00:12:07–00:12:09] Saya tak nak lebih RM12.50 [semak: uncertain words, number or amount] [00:12:09–00:12:11] Profit saya kena dapat RM25 [semak: number or amount] [00:12:11–00:12:13] Katalah awak jual barang murah [00:12:13–00:12:14] Awak bolehlah masukkan 70% [semak: number or amount] [00:12:15–00:12:15] Betul tak [00:12:15–00:12:16] Sebab apa? [00:12:16–00:12:17] Tadi kan kita dah belajar [00:12:17–00:12:20] Sini patutnya 70% [semak: number or amount] [00:12:20–00:12:21] Kalau katalah barang mahal [00:12:21–00:12:22] Awak masukkan 30% [semak: number or amount] [00:12:22–00:12:24] Sebab itu adalah COGS [00:12:24–00:12:26] Cost untuk satu produk masukkan [00:12:26–00:12:27] So calculator ni akan auto calculate [semak: uncertain words] [00:12:27–00:12:29] Berapa yang patutnya awak kena deliver [semak: uncertain words] [00:12:29–00:12:31] Katalah saya letak 50% [semak: number or amount] [00:12:31–00:12:33] So sekarang ni betul tak betul harga saya ni [00:12:33–00:12:33] Saya tengok balik [semak: uncertain words] [00:12:33–00:12:34] T-shirt printing [00:12:34–00:12:36] Saya nak jual harga RM25 [semak: number or amount] [00:12:38–00:12:39] Katakanlah kos saya [semak: uncertain words] [00:12:39–00:12:40] Tetap lebih RM12 [semak: number or amount] [00:12:40–00:12:41] Sekarang ni kos saya dah RM18 [semak: uncertain words, number or amount] [00:12:41–00:12:43] So macam mana ni [00:12:43–00:12:44] Nak naikkan harga ke [00:12:44–00:12:46] Nak kurangkan kos [00:12:46–00:12:46] Ada dua option [semak: uncertain words] [00:12:46–00:12:48] So mungkin awak kena naikkan harga [00:12:48–00:12:49] Mungkin [00:12:49–00:12:51] Saya kena naikkan harga saya [semak: uncertain words] [00:12:51–00:12:52] Mungkin kepada [00:12:54–00:12:55] Harga saya kena jual [00:12:55–00:12:56] Katalah saya nak jual affordable [00:12:56–00:12:59] Kalau saya jual harga expensive [00:12:59–00:12:59] Tak ada masalah [00:12:59–00:13:00] Betul tak? [00:13:00–00:13:02] Sebab kalau saya jual harga expensive [00:13:02–00:13:04] RM25 margin saya [semak: uncertain words, number or amount] [00:13:04–00:13:05] Saya masih lagi dalam [00:13:05–00:13:06] Allowable [00:13:06–00:13:07] COGS [00:13:07–00:13:08] Cost [semak: uncertain words] [00:13:08–00:13:09] Masih lagi dalam [00:13:09–00:13:10] Allowable [00:13:10–00:13:11] Yang dibenarkan [semak: uncertain words] [00:13:11–00:13:12] Jadi saya tak boleh lah [00:13:12–00:13:13] Kalau macam ni lah [00:13:13–00:13:13] Katalah [00:13:13–00:13:14] Upah designer [00:13:14–00:13:15] Haa ambil lah [00:13:15–00:13:16] Saya upah designer [00:13:17–00:13:18] Upah designer [semak: uncertain words] [00:13:21–00:13:21] Professional [semak: uncertain words] [00:13:22–00:13:24] So upah designer pro ni [00:13:24–00:13:25] Katalah kita bayar dia [00:13:25–00:13:25] RM [00:13:27–00:13:27] 500 [semak: uncertain words, number or amount] [00:13:27–00:13:28] Satu design [00:13:28–00:13:29] Eh tak boleh lah [00:13:29–00:13:29] 500 tu design [semak: uncertain words, number or amount] [00:13:30–00:13:31] Kita bayar dia [00:13:31–00:13:32] 100 lah [semak: uncertain words, number or amount] [00:13:32–00:13:33] 100 ringgit satu design [semak: number or amount] [00:13:33–00:13:34] Maksudnya dia ni memang pro [00:13:34–00:13:35] Satu design baju tu [00:13:35–00:13:36] Dia charge RM100 [semak: uncertain words, number or amount] [00:13:36–00:13:38] Ataupun kita bagi commission ke [semak: uncertain words] [00:13:38–00:13:39] So yang ni kena bahagi lah pula [00:13:39–00:13:40] Dengan [00:13:40–00:13:41] RM30 [semak: number or amount] [00:13:42–00:13:43] Average [00:13:44–00:13:45] So berapa kat sini [00:13:46–00:13:47] RM100 [semak: number or amount] [00:13:48–00:13:49] Bahagi RM30 [semak: number or amount] [00:13:52–00:13:52] RM30 [semak: uncertain words, number or amount] [00:13:52–00:13:53] So awak kena masuk kat sini [semak: uncertain words] [00:13:53–00:13:55] Cost upah designer [semak: uncertain words] [00:13:55–00:13:55] RM30 [semak: number or amount] [00:13:55–00:13:56] Dah [semak: uncertain words] [00:13:56–00:13:58] So maksudnya awak adalah [00:13:58–00:13:58] Expensive [semak: uncertain words] [00:13:58–00:14:00] Awak kena jual harga expensive [semak: uncertain words] [00:14:00–00:14:01] Awak tak boleh jual harga affordable [00:14:01–00:14:03] Sebab cost structure awak [00:14:03–00:14:03] Dah memang [semak: uncertain words] [00:14:03–00:14:04] Merujuk kepada [00:14:04–00:14:05] Quality [semak: uncertain words] [00:14:06–00:14:08] Dan benda ni berbeza-beza lah [00:14:08–00:14:10] That's why lah katalah dia jual harga murah [semak: uncertain words] [00:14:10–00:14:12] Sorry, kuantiti kecil [00:14:12–00:14:13] Awak kenalah tukar balik [00:14:13–00:14:15] Sebab ini saya merujuk kepada average 30 line [semak: uncertain words, number or amount] [00:14:15–00:14:16] Okay, kena clear kat situ eh [00:14:16–00:14:19] So, tolong gunakan benda ni [00:14:19–00:14:22] Dan masukkan selling price awak berapa kat sini [00:14:22–00:14:23] Katalah awak punya selling price awak [00:14:23–00:14:24] Awak nak letak RM50 [semak: uncertain words, number or amount] [00:14:25–00:14:26] Then jadi healthy lah balik [semak: uncertain words] [00:14:27–00:14:29] Selling price RM50, okay lah [semak: uncertain words, number or amount] [00:14:29–00:14:31] Sebab CLGS awak tak lebih daripada 50% [semak: uncertain words, number or amount] [00:14:31–00:14:34] Kalau saya jual harga RM20, RM30 [semak: number or amount] [00:14:34–00:14:36] dah tak healthy dah kat sini [semak: uncertain words] [00:14:36–00:14:37] 70% [semak: uncertain words, number or amount] [00:14:37–00:14:38] saya punya COGS [semak: uncertain words] [00:14:38–00:14:40] so tolong gunakan benda ni [00:14:40–00:14:41] dan isikan [00:14:41–00:14:42] dan kita jumpa lagi [00:14:42–00:14:43] dalam video yang seterusnya [00:14:43–00:14:45] dan kita recap sekejap [00:14:45–00:14:45] by the way [00:14:45–00:14:46] apa yang awak dah belajar [00:14:47–00:14:48] setakat ni [00:14:48–00:14:49] awak dah belajar [00:14:50–00:14:50] brand positioning [00:14:50–00:14:51] settle [00:14:51–00:14:52] pricing strategy [00:14:52–00:14:53] lepas branding dah clear [00:14:53–00:14:54] baru buat pricing strategy [00:14:54–00:14:55] dan dalam pricing strategy [00:14:55–00:14:56] awak dah belajar [00:14:56–00:14:58] limited, exclusive, luxury, affordable [00:14:58–00:14:59] semua dia dah clear [semak: uncertain words] [00:14:59–00:15:00] barulah otak awak terbuka [00:15:00–00:15:01] sikit kepala otak [00:15:01–00:15:02] rupanya boleh je jual mahal [00:15:02–00:15:03] boleh je jual murah [00:15:03–00:15:04] Janganlah tak nak affordable [00:15:04–00:15:04] Affordable [semak: uncertain words] [00:15:04–00:15:05] Affordable je [semak: uncertain words] [00:15:05–00:15:07] Sebab affordable ni [00:15:07–00:15:07] Paling mencabar [00:15:07–00:15:08] Sampai nak jual [semak: uncertain words] [00:15:08–00:15:09] Dia tengah-tengah [00:15:09–00:15:10] Nak kata mahal tak [00:15:10–00:15:11] Nak kata murah tak [00:15:11–00:15:11] Saya eh [semak: uncertain words] [00:15:11–00:15:12] Lebih prefer eh [00:15:12–00:15:12] Kalau boleh [00:15:12–00:15:14] Awak pangkas siap-siap lah [00:15:14–00:15:14] Affordable ni [semak: uncertain words] [00:15:14–00:15:15] Tak payahlah affordable [00:15:15–00:15:16] Kalau nak marah [00:15:16–00:15:17] Marah pula dah [00:15:17–00:15:18] Mahal-mahal terus [00:15:18–00:15:19] Kalau nak murah [00:15:19–00:15:19] Murah terus [00:15:19–00:15:20] Jangan affordable [00:15:20–00:15:21] Sebab takut awak [00:15:21–00:15:22] Di tengah-tengah [semak: uncertain words] [00:15:22–00:15:23] Atas pagar [semak: uncertain words] [00:15:23–00:15:23] Nak mahal tak [00:15:23–00:15:24] Nak murah tak [00:15:24–00:15:25] Paling senang [00:15:25–00:15:26] Kalau mahal-mahal terus lah [00:15:26–00:15:26] Kalau murah [00:15:26–00:15:27] Murah terus [00:15:27–00:15:28] Lagi senang nak fikir [00:15:28–00:15:29] Customer pun clear [00:15:29–00:15:30] Awak positioning kat mana [00:15:30–00:15:32] Sebab ada orang [00:15:32–00:15:33] Tak percaya dengan barang murah [semak: uncertain words] [00:15:33–00:15:34] Bagi dia murah tak kualiti [00:15:34–00:15:35] Ada orang pula [00:15:35–00:15:35] Tak suka dengan barang mahal [00:15:35–00:15:36] Bagi dia [00:15:36–00:15:37] Bagaimana tu membazir [semak: uncertain words] [00:15:37–00:15:38] Macam-macam perspektif [00:15:38–00:15:39] So pilih je target audience [00:15:39–00:15:39] Yang awak nak [00:15:39–00:15:41] Dan awak kena clear [00:15:41–00:15:42] Pada hukum alam COGS [00:15:42–00:15:44] Ini bukanlah wajib [00:15:44–00:15:45] Confirm kena 70% [semak: number or amount] [00:15:45–00:15:45] Tak [00:15:45–00:15:46] Ini adalah [00:15:46–00:15:47] Estimate [00:15:47–00:15:49] Boleh jadi awak kena ambil lebih [00:15:49–00:15:50] Boleh jadi [00:15:50–00:15:51] Makin mahal katalah [semak: uncertain words] [00:15:51–00:15:52] Barang awak harga 100 ribu [semak: uncertain words, number or amount] [00:15:52–00:15:54] Mungkin awak ambil 80% [semak: number or amount] [00:15:55–00:15:55] COGS [00:15:55–00:15:57] Gross profit mungkin 20% je [semak: number or amount] [00:15:57–00:15:58] Sebab lagi mahal [00:15:58–00:16:00] Margin awak mungkin lagi nipis [00:16:00–00:16:01] Ikut industri [00:16:01–00:16:03] Ada pula orang yang 5% je majin profit dia [semak: uncertain words, number or amount] [00:16:03–00:16:04] Oh saya kilang OEM [semak: uncertain words] [00:16:04–00:16:05] Nak buat macam mana [00:16:05–00:16:06] Tapi awak kena tahu [00:16:06–00:16:08] Bila awak melanggar hukum alam ni [00:16:08–00:16:10] That's why lah awak tak kaya-kaya [00:16:10–00:16:11] Awak akan penat nak deliver [00:16:12–00:16:13] Setiap duit datang dengan amanah [00:16:13–00:16:15] Yang kita kena deliver [semak: uncertain words] [00:16:15–00:16:16] Tak ada easy money dalam bisnes [00:16:16–00:16:18] Tak ada tiba-tiba awak nak ambil mojin besar [00:16:18–00:16:19] Memang tak boleh [00:16:19–00:16:20] Nanti awak tak dapat [00:16:20–00:16:21] Nak main volume pula dah [00:16:22–00:16:22] So [00:16:22–00:16:25] Kita jumpa dalam video yang seterusnya [00:16:25–00:16:26] Zas [semak: uncertain words]