5 Level Price Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:01–00:00:30] Pricing Strategy. Kalau tadi dah settle brand positioning, jom kita masuk kepada step yang kedua, chapter yang kedua. Pricing Strategy, guys. Yang ni penting gila sebab apa kadang-kadang brand positioning dah betul. Harga pula salah seti. Dah majin tak menguntungkan. Untung tak ada. Macam mana nak kaya, macam mana nak untung. Macam mana nak bayar admin, HR account, team sale, semua benda. So, jom kita cover topik pricing strategy. Jom buat sekarang. Let's go. [semak: uncertain words] [00:00:31–00:00:33] Pricing Strategy [semak: uncertain words] [00:00:34–00:00:35] Tulis dulu [semak: uncertain words] [00:00:36–00:00:37] Pricing Strategy [00:00:37–00:00:41] Macam mana cara untuk kita buat pricing [00:00:41–00:00:42] You kalau awak tengok gambar yang tadi pun [semak: uncertain words] [00:00:42–00:00:43] Saya dah teaser sikit [semak: uncertain words] [00:00:43–00:00:46] Sebenarnya kita kena bermula dengan satu level [00:00:46–00:00:48] Yang dipanggil sebagai level affordable [00:00:49–00:00:51] Level yang pertama ni [semak: uncertain words] [00:00:51–00:00:52] I'll trust affordable [semak: uncertain words] [00:00:52–00:00:53] So kita buat lah macam ni [semak: uncertain words] [00:00:53–00:00:55] Saya tirus biji [semak: uncertain words] [00:00:55–00:00:57] Saya nak start dengan yang tengah ni dulu [00:00:57–00:01:00] Tengah ni dulu dipanggil sebagai affordable [00:01:00–00:01:06] Affordable ni maksudnya harga yang lampu milik. [00:01:06–00:01:07] Harga lampu milik ni berapa? [00:01:08–00:01:11] Dia biasanya untuk level ni dia sangat-sangat value for money. [00:01:12–00:01:14] Maksudnya orang kata memang berbaloi lah. [semak: uncertain words] [00:01:15–00:01:16] Memang puan hati lah pakai. [00:01:17–00:01:17] Dia balik modal. [00:01:18–00:01:20] Contohnya kalau kita makan nasi lemak. [00:01:21–00:01:22] Tengok dekat bawah ni ada example. [00:01:23–00:01:29] Nasi lemak katalah nasi lemak standard harga nasi lemak ni adalah RM4 lah. [semak: number or amount] [00:01:30–00:01:33] Standard lah orang kata tak mahal sangat, tak murah sangat. [semak: uncertain words] [00:01:33–00:01:33] RM4. [semak: number or amount] [00:01:34–00:01:37] Dan ini dipanggil, position ni dipanggil sebagai AP. [00:01:38–00:01:39] AP ni apa? [00:01:39–00:01:40] Anchor price. [00:01:42–00:01:44] Anchor price. [00:01:44–00:01:45] Harga anchor. [00:01:45–00:01:48] Anchor ni kalau kita nukis dia. [semak: uncertain words] [00:01:49–00:01:49] Sini. [00:01:54–00:01:56] Bayangkan dia macam kapal yang dia dah sauk. [00:01:56–00:01:57] Dia dah macam dah anchor. [00:01:57–00:01:58] Dia dah melekat kat situ. [00:01:58–00:02:00] Itu adalah persepsi market [00:02:01–00:02:02] Tentang harga [00:02:02–00:02:04] Dia dah melekat dekat tu [00:02:04–00:02:04] Tu anchor price [semak: uncertain words] [00:02:04–00:02:06] So katalah kita ambil nasi lemak [00:02:06–00:02:08] Nasi lemak standard harga RM4 [semak: uncertain words, number or amount] [00:02:08–00:02:10] So untuk tahu harga murah tau tak [semak: uncertain words] [00:02:10–00:02:12] Itu adalah level yang bawah [00:02:12–00:02:13] Harga cheap [00:02:13–00:02:15] Harga cheap ni kebiasaannya adalah [00:02:15–00:02:19] Harga yang memang ada basic solution sahaja [00:02:19–00:02:22] Maksudnya memang orang tak kisahlah [00:02:22–00:02:24] Pasal quality ke tak quality ke [semak: uncertain words] [00:02:24–00:02:24] Value for money ke [00:02:24–00:02:27] At least masalah aku soft [00:02:27–00:02:29] Sebab tu kita panggil basic solution [00:02:29–00:02:32] Selesaikan masalah yang paling basic [00:02:32–00:02:33] Aku nak kenyang je [00:02:33–00:02:36] Tak kisahlah nasi lemak tu sikit lagi nak basi ke [00:02:36–00:02:38] Dia punya ikan bilis ada tai ke [00:02:38–00:02:40] So biasanya [semak: uncertain words] [00:02:40–00:02:41] Dia bahagi 2 [semak: uncertain words, number or amount] [00:02:41–00:02:43] Macam ni AP formula dia [00:02:43–00:02:45] AP bahagi 2 [semak: number or amount] [00:02:45–00:02:47] Maksudnya daripada RM4 ni kalau kita bahagi 2 [semak: uncertain words, number or amount] [00:02:47–00:02:49] Kita dapat RM2 [semak: number or amount] [00:02:49–00:02:51] Itu adalah cheap [semak: uncertain words] [00:02:51–00:02:52] Murah tak nasi lemak RM2 [semak: number or amount] [00:02:53–00:02:55] Murah kan ni kalau KL lah [semak: uncertain words] [00:02:55–00:02:57] Kalau luar KL mungkin saya rasa boleh dapat [00:02:57–00:02:59] lah kot singgit ke kan. Tapi [semak: uncertain words] [00:02:59–00:03:00] untuk nasi lemak level RM2 ni dah [semak: number or amount] [00:03:00–00:03:03] murah dah ni. Kalau ada ayam [semak: uncertain words] [00:03:03–00:03:04] lengkap dengan telur pun semua dah kena murah. [00:03:05–00:03:06] The next pula harga yang seterusnya [semak: uncertain words] [00:03:06–00:03:07] terpanggil sebagai [00:03:09–00:03:09] expensive. [semak: uncertain words] [00:03:11–00:03:12] Expensive ni pula dia nak [00:03:12–00:03:14] high quality. [00:03:15–00:03:16] Dia kena ada [00:03:16–00:03:18] quality yang tinggi. [00:03:19–00:03:21] Kita nak high quality. Kita dah start di mana [00:03:21–00:03:22] sebab kita bayang mahal [00:03:22–00:03:24] bukan bayang murah. So untuk [semak: uncertain words] [00:03:24–00:03:26] barang high quality ni kebiasaannya harga [00:03:26–00:03:28] dia. Daripada AP ni, kita [semak: uncertain words] [00:03:28–00:03:29] darab dua. [semak: uncertain words] [00:03:30–00:03:32] Kalau sini, kita bahagi dua. [00:03:32–00:03:34] Sini, kita darab dua. Maksudnya, harga [00:03:34–00:03:36] dia kebiasaannya dia rasa tak mahal double. [semak: uncertain words] [00:03:37–00:03:38] Ambil kau. RM8. [semak: uncertain words, number or amount] [00:03:38–00:03:40] RM8 agak double. Tapi [semak: uncertain words, number or amount] [00:03:40–00:03:42] adakah kualiti naik sangat? Tak. [00:03:42–00:03:45] Sebenarnya, kualiti tak adalah naik double. [00:03:45–00:03:46] Sepatutnya, kualiti ni [00:03:46–00:03:48] kalau ikut logik, kena naik 100%. Tapi [semak: uncertain words, number or amount] [00:03:48–00:03:50] kebiasaannya, beza antara affordable [00:03:50–00:03:52] dengan expensive. Kualiti ni [00:03:52–00:03:54] naik dalam sekitar [00:03:54–00:03:56] 30-50% sahaja. [semak: number or amount] [00:03:56–00:03:58] Ni saya bucukkan rahsia [semak: uncertain words] [00:03:59–00:04:00] Contoh kan [00:04:00–00:04:01] Kereta kita ambil [00:04:01–00:04:03] Kata kita ada kereta yang murah [00:04:03–00:04:05] Tengok dalam contoh tu [00:04:05–00:04:05] Saya tulis [semak: uncertain words] [00:04:05–00:04:06] Kereta [00:04:06–00:04:07] Kereta cheap [00:04:07–00:04:08] Sorry anchor dulu [semak: uncertain words] [00:04:08–00:04:09] Anchor [00:04:09–00:04:10] 60,000 [semak: uncertain words, number or amount] [00:04:10–00:04:11] 60,000 kita apa [semak: uncertain words, number or amount] [00:04:11–00:04:12] MyV kot kan [semak: uncertain words] [00:04:13–00:04:14] MyV full spec [00:04:14–00:04:15] MyV full spec [semak: uncertain words] [00:04:15–00:04:16] 60,000 [semak: number or amount] [00:04:16–00:04:16] Maksudnya [00:04:16–00:04:17] Dia ada [00:04:18–00:04:19] Spek dia bankir [semak: uncertain words] [00:04:19–00:04:20] Bagus lah [00:04:20–00:04:21] Dia memang value for money [00:04:21–00:04:22] Kan [semak: uncertain words] [00:04:22–00:04:24] Lepas tu kita ada kereta yang lagi murah pula [00:04:24–00:04:26] Asia paling basic spec [00:04:26–00:04:27] Saga basic spec boleh dapat lah [semak: uncertain words] [00:04:27–00:04:28] Saga basic spec [00:04:28–00:04:29] RM30,000 [semak: number or amount] [00:04:30–00:04:30] Saga [00:04:30–00:04:31] Saga dah dulu lah [semak: uncertain words] [00:04:31–00:04:32] Dulu lah eh [semak: uncertain words] [00:04:32–00:04:33] Tapi maksudnya wujud lah [00:04:33–00:04:33] Wujud [00:04:33–00:04:35] Kereta harga RM30,000 ni pun [semak: number or amount] [00:04:35–00:04:36] Moral gila [semak: uncertain words] [00:04:36–00:04:36] Okay [semak: uncertain words] [00:04:36–00:04:38] Tapi atas daripada [00:04:38–00:04:39] Enterprise ni [semak: uncertain words] [00:04:39–00:04:40] Dia dah main label [semak: uncertain words] [00:04:40–00:04:41] Contoh macam tu [00:04:41–00:04:42] RM120,000 [semak: number or amount] [00:04:42–00:04:43] RM120,000 kerta apa [semak: uncertain words, number or amount] [00:04:43–00:04:44] Kerta apa RM120,000 [semak: uncertain words, number or amount] [00:04:44–00:04:45] X [semak: uncertain words] [00:04:45–00:04:46] X [semak: uncertain words] [00:04:46–00:04:47] 50 [semak: uncertain words, number or amount] [00:04:48–00:04:48] F50 [semak: uncertain words, number or amount] [00:04:48–00:04:49] HRV [00:04:49–00:04:50] Nampak [00:04:50–00:04:51] Kereta-kereta yang range-range macam tu [semak: uncertain words] [00:04:51–00:04:53] So dia dah kata [00:04:53–00:04:54] Mahal [semak: uncertain words] [00:04:54–00:04:54] Tapi adakah [00:04:54–00:04:55] Kualiti dia [00:04:55–00:04:57] beza sangat dengan Myvi. Mungkin tak [00:04:57–00:04:59] sangat. Mungkin naik lebih sikit je. [00:04:59–00:05:01] Tak adalah nabul segandu. Gila tak ada pun. [semak: uncertain words] [00:05:01–00:05:03] Walaupun harga dia naik segandu. [00:05:03–00:05:05] Still boleh bawa laju. Still stable. [00:05:06–00:05:07] Tapi dia lebih premium. [00:05:07–00:05:09] Rasa dia. Sebab itulah dia high quality. [00:05:10–00:05:11] Okay. Next pula. Kita pergi [semak: uncertain words] [00:05:11–00:05:13] pada level yang selanjutnya. Dia panggil sebagai [00:05:14–00:05:15] level [semak: uncertain words] [00:05:15–00:05:16] luxury. [00:05:17–00:05:19] Luxury ni maksudnya dia adalah [00:05:19–00:05:20] brand status. [00:05:21–00:05:23] Oh. Yang ni orang mementingkan [semak: uncertain words] [00:05:23–00:05:24] kebanggaan. [00:05:25–00:05:26] Status. [00:05:26–00:05:28] Maksudnya, dia beli sebab ada brand. [00:05:29–00:05:31] Contohlah, kalau saya beli Proton. [00:05:31–00:05:33] Walaupun Proton dah high quality dah sekarang. [semak: uncertain words] [00:05:34–00:05:35] Jili yang dengan X70. [semak: uncertain words, number or amount] [00:05:36–00:05:36] Boleh tak aku eh? [semak: uncertain words] [00:05:37–00:05:39] Tapi, stay Proton. [00:05:39–00:05:41] Saya nak kalau boleh bukan Proton. [00:05:42–00:05:42] Dia tak nak apa. [semak: uncertain words] [00:05:42–00:05:44] Saya nak kereta Continental. [00:05:44–00:05:46] BMW, Merz. [semak: uncertain words] [00:05:47–00:05:48] Sebarulah ada kelas sikit. [00:05:48–00:05:50] So, samalah macam nasi lemak tadi ni. [00:05:50–00:05:55] Nasi lemak, kalau mahal, ni kalau kita beli dekat mana eh? [00:05:56–00:05:57] Cikeraishok pun kan [semak: uncertain words] [00:05:57–00:05:58] Contohnya ibarat cikeraishok mahal [00:05:58–00:06:00] Tapi kalau awak nak beli [semak: uncertain words] [00:06:00–00:06:02] Nasi lemak ataupun nasi ayam [00:06:02–00:06:04] Yang berkualiti [00:06:04–00:06:06] Yang luxury bukan kualiti dah [00:06:06–00:06:08] AP dia darat 10 [semak: number or amount] [00:06:08–00:06:09] Ya darat 10 [semak: number or amount] [00:06:09–00:06:11] Darat 10 maksudnya harga dia RM [semak: number or amount] [00:06:11–00:06:13] 10 kali kena kesini [semak: uncertain words, number or amount] [00:06:13–00:06:14] RM40 [semak: number or amount] [00:06:14–00:06:15] Ni makan kat mana ni [semak: uncertain words] [00:06:15–00:06:16] Makan kat hotel [semak: uncertain words] [00:06:16–00:06:18] Contohnya Mandarin Oriental [00:06:18–00:06:20] Grand Hyatt ke [00:06:20–00:06:20] Apa benda [semak: uncertain words] [00:06:20–00:06:21] Hotel hotel yang [semak: uncertain words] [00:06:21–00:06:23] 5 star apa semua tu [semak: number or amount] [00:06:23–00:06:24] Selambah je dia charge [00:06:24–00:06:26] But then nasi lemah ke nak kata sendap gila [semak: uncertain words] [00:06:26–00:06:27] Sama juga guys [semak: uncertain words] [00:06:27–00:06:29] Kualiti memang ada naik juga [00:06:29–00:06:31] Ada naik taksi tak banyak dah [00:06:31–00:06:35] Naik sekitar dalam mungkin 10% to 30% [semak: uncertain words, number or amount] [00:06:35–00:06:37] Lagi sikit kualiti naik [00:06:37–00:06:39] Kalau sini ke sini kualiti naik juga [00:06:39–00:06:40] Signifikal lah [00:06:40–00:06:42] 30 to 50% [semak: uncertain words, number or amount] [00:06:42–00:06:45] Tapi antara expensive ke luxury [00:06:45–00:06:47] Kualiti tak naik sangat banyak [00:06:47–00:06:49] Yang naik lebih kepada brand status [00:06:49–00:06:51] Dia ada kelas kau jah [00:06:51–00:06:52] Contoh macam iPhone [00:06:52–00:06:54] iPhone keunikan dia [00:06:54–00:06:56] Dia ada brand status [00:06:56–00:06:58] Dia bukan sahaja phone yang berkualiti [semak: uncertain words] [00:06:58–00:06:59] Harga RM5,000 [semak: number or amount] [00:06:59–00:07:00] Tapi [00:07:00–00:07:01] Dia juga ada status [semak: uncertain words] [00:07:01–00:07:02] Ada kelas [00:07:02–00:07:04] Sebab tu iPhone kalau nak jual [00:07:04–00:07:05] Market value dia maintain [00:07:05–00:07:08] Contoh awak cuba nak jual iPhone 16 [semak: number or amount] [00:07:08–00:07:10] Awak jual iPhone 16 [semak: number or amount] [00:07:10–00:07:11] Harga beli RM5,000 [semak: number or amount] [00:07:11–00:07:12] Harga jual RM3,500 [semak: number or amount] [00:07:12–00:07:14] Drop RM1,500 je [semak: uncertain words, number or amount] [00:07:14–00:07:15] Cuba awak cuba jual [00:07:15–00:07:16] iPhone-iPhone Cina [00:07:17–00:07:19] Xiaomi, Redmi ke yang [semak: uncertain words] [00:07:19–00:07:19] Mahal-mahal [semak: uncertain words] [00:07:19–00:07:20] Memang ada RM5,000 [semak: number or amount] [00:07:20–00:07:21] Jual terus harga RM1,500 [semak: number or amount] [00:07:21–00:07:22] RM2,000 [semak: number or amount] [00:07:22–00:07:23] Maksudnya value [00:07:23–00:07:25] phone China yang [semak: uncertain words] [00:07:25–00:07:26] include quality [semak: uncertain words] [00:07:26–00:07:27] sama quality je [semak: uncertain words] [00:07:27–00:07:28] tapi dia tak ada luxury [semak: uncertain words] [00:07:28–00:07:29] bila tak ada luxury [00:07:29–00:07:31] dia punya resell value dia drop [00:07:31–00:07:32] sebab itulah [00:07:32–00:07:33] kereta-kereta Jepun ni [00:07:33–00:07:34] walaupun [00:07:34–00:07:35] walaupun kereta Jepun ni [00:07:35–00:07:36] macam orang kata [00:07:38–00:07:38] mahal [00:07:38–00:07:40] tapi resell value dia tinggi [00:07:40–00:07:41] sebab dia ada juga [00:07:41–00:07:42] brand status Honda [00:07:42–00:07:44] ada kelas juga [semak: uncertain words] [00:07:44–00:07:44] walaupun tak banyak [00:07:44–00:07:45] ok [semak: uncertain words] [00:07:45–00:07:46] next pula [00:07:46–00:07:47] level yang lagi tinggi [semak: uncertain words] [00:07:47–00:07:48] dia panggil sebagai [00:07:48–00:07:49] level limited [00:07:49–00:07:50] limited ke [00:07:50–00:07:51] exclusive ke [00:07:51–00:07:52] maksudnya [00:07:52–00:07:53] dia adalah [00:07:53–00:07:54] Dan jadi macam rare collection [semak: uncertain words] [00:07:55–00:07:56] Rare collection ni [semak: uncertain words] [00:07:56–00:07:58] Macam orang lah jadi collection lah [semak: uncertain words] [00:07:59–00:08:00] Contohnya [00:08:00–00:08:00] Macam [00:08:00–00:08:02] Katakan lah [00:08:03–00:08:04] Laptop [00:08:04–00:08:05] IMAX yang lama [semak: uncertain words] [00:08:05–00:08:06] Tiba-tiba unit kat dunia [00:08:06–00:08:07] Tak banyak [semak: uncertain words] [00:08:07–00:08:08] Dah jadi rare collection [00:08:08–00:08:09] Rare collection ni [00:08:09–00:08:10] Harga dia [00:08:10–00:08:11] The sky is the limit lah [00:08:11–00:08:12] Sampai orang buat investment [00:08:12–00:08:13] Contoh RRZ [semak: uncertain words] [00:08:13–00:08:14] Ada tinggal 10 je [semak: number or amount] [00:08:14–00:08:16] RRZ RGState kat Malaysia ni [semak: uncertain words] [00:08:16–00:08:17] Dah harga jadi mahal [00:08:17–00:08:17] Kalau ikut RRZ [00:08:17–00:08:18] Harga berapa dia [00:08:18–00:08:19] RM1,000 [semak: uncertain words, number or amount] [00:08:19–00:08:20] RM80,000 [semak: number or amount] [00:08:20–00:08:20] RM1 lebih [semak: uncertain words, number or amount] [00:08:20–00:08:22] Tiba-tiba harga boleh jadi [00:08:22–00:08:22] RM1,000,000 [semak: uncertain words, number or amount] [00:08:22–00:08:30] Contohnya, so simple calculation secara potensi dia, kalau barang tu limited, harga dia boleh 20 kali daripada yang ni. [semak: number or amount] [00:08:30–00:08:33] Maksudnya ibaratnya, harga dia mungkin boleh RM80. [semak: number or amount] [00:08:34–00:08:35] Ini kalau cerita nasi lemak. [00:08:35–00:08:37] Nasi lemak paling desik, harga RM2. [semak: number or amount] [00:08:38–00:08:42] Nasi lemak standard, yang affordable, sedap dan berbaloi RM8. [semak: number or amount] [00:08:43–00:08:48] Nasi lemak mahal, kat kedai-kedai yang ada kelas sikit, kedai-kedai cafe ke, mungkin RM8. [semak: uncertain words, number or amount] [00:08:48–00:08:52] Nasi lemak level luxury yang bukan sahaja sedap [00:08:52–00:08:55] Tapi tempat tu pun kelas, skandalite dinner, fine dining apa semua [semak: uncertain words] [00:08:55–00:08:56] RM40 [semak: number or amount] [00:08:56–00:08:58] Nasi lemak yang dimasak oleh Chef One [00:08:58–00:09:01] Contohnya, air tangan Chef One we limited [semak: uncertain words] [00:09:01–00:09:04] Sehari Chef One masak 80 pinggan je [semak: uncertain words, number or amount] [00:09:04–00:09:06] Ataupun 200 pinggan je dia masak [semak: number or amount] [00:09:06–00:09:08] Dah, awak kena beli harga lagi double [00:09:08–00:09:09] Tantar kripal [semak: uncertain words] [00:09:09–00:09:10] So that's why guys [00:09:10–00:09:13] Ini adalah level-level harga [00:09:13–00:09:17] Bila awak faham benda ni, awak akan tahu yang harga ini sangatlah subjektif [00:09:17–00:09:19] Tak ada barang murah [00:09:19–00:09:20] Tak ada barang mahal [semak: uncertain words] [00:09:20–00:09:22] Yang ada hanyalah value yang tinggi [00:09:22–00:09:23] Ataupun value yang rendah [00:09:23–00:09:24] Dan value ni [00:09:24–00:09:26] Dia bukan kualiti sangat [00:09:26–00:09:27] Dia kadang-kadang brand [00:09:27–00:09:28] Nampak tak? [semak: uncertain words] [00:09:28–00:09:29] Lagi tinggi [00:09:29–00:09:31] Adalah barang yang lagi orang tak boleh beli [00:09:31–00:09:32] Lagi bawah [00:09:32–00:09:34] Adalah barang yang commodity [semak: uncertain words] [00:09:34–00:09:35] Lagi banyak orang boleh beli [00:09:35–00:09:36] Lagi bersepah [00:09:36–00:09:37] Lagi murah [00:09:37–00:09:38] Jadi commodity [00:09:38–00:09:39] Maksudnya [00:09:39–00:09:40] Menjadi benda yang drop value [00:09:40–00:09:41] So [00:09:41–00:09:43] Bila awak faham pricing strategi [00:09:43–00:09:44] Kita kena pilih [00:09:45–00:09:46] Kita nak menang dekat mana [00:09:46–00:09:47] Tadi awak dah belajar [00:09:47–00:09:49] Empat kuadran ni [semak: uncertain words] [00:09:49–00:09:50] Slow sikit kan [00:09:52–00:09:53] Kuadran ni kita dah belajar tadi [00:09:53–00:09:54] Cheap [00:09:54–00:09:55] Quality [00:09:55–00:09:56] Speed [00:09:56–00:09:57] Dengan distribution [00:09:57–00:09:58] Okay [00:09:58–00:09:59] So awak kena pilih lah [00:09:59–00:10:00] Katalah [00:10:00–00:10:01] Okay saya punya quality tu kan [semak: uncertain words] [00:10:01–00:10:02] Okay awak kata [00:10:02–00:10:03] Awak punya quality kan [semak: uncertain words] [00:10:03–00:10:05] Okay awak nak quality ni lepas mana [semak: uncertain words] [00:10:05–00:10:07] Expensive ke affordable lah [00:10:07–00:10:07] Hantar dua ni lah [00:10:07–00:10:09] Kalau cheap dah fesal lah awak [semak: uncertain words] [00:10:09–00:10:10] Cheap [00:10:10–00:10:11] Awak jangan lah [00:10:11–00:10:11] Cheap [00:10:11–00:10:13] Lepas tu awak buat affordable pula [semak: uncertain words] [00:10:13–00:10:15] Ha dah cheap affordable pula [semak: uncertain words] [00:10:15–00:10:15] Mana satu ni [00:10:15–00:10:16] Cheap [00:10:16–00:10:16] Cheap. [00:10:16–00:10:17] Kau faham-kau faham apa? [semak: uncertain words] [00:10:17–00:10:18] Yang penting-penting. [semak: uncertain words] [00:10:18–00:10:18] Kau speed. [00:10:19–00:10:20] Speed banyak boleh pilih. [00:10:20–00:10:21] Kau boleh buat speed yang murah. [semak: uncertain words] [00:10:23–00:10:23] Speed murah. [00:10:24–00:10:24] Speed jarang murah. [00:10:25–00:10:25] Speed biasa mahal. [00:10:26–00:10:27] Kalau speed murah, [00:10:27–00:10:28] maksudnya quality memang hauk. [semak: uncertain words] [00:10:28–00:10:29] So speed, [00:10:29–00:10:31] mungkin speed dia akan start dekat sini. [00:10:32–00:10:33] Buka sikit. [00:10:34–00:10:35] Slow kan lah. [00:10:37–00:10:38] Speed mungkin mana macam tu. [semak: uncertain words] [00:10:39–00:10:40] So, awak kena faham. [00:10:40–00:10:41] Ini adalah [00:10:42–00:10:43] 5, 4, 1, 2, 3, 4. [semak: number or amount] [00:10:44–00:10:46] 5 level harga yang awak kena pilih. [semak: number or amount] [00:10:46–00:11:03] So, dalam tutorial, tengok dalam tutorial, tengok kat sini, pricing strategy, awak boleh tengok dekat dalam tutorial yang saya disediakan ni, dalam homework exercise ni, pricing strategy sebenarnya kita boleh set sama ada kita nak buat dia macam mana. [semak: uncertain words] [00:11:03–00:11:04] Okay katakanlah [semak: uncertain words] [00:11:04–00:11:07] Awak masukkan nombor produk awak dulu [semak: uncertain words] [00:11:07–00:11:08] Assess pertama adalah [semak: uncertain words] [00:11:08–00:11:10] Masukkan dulu nombor produk [00:11:10–00:11:11] Contohnya awak tulis [00:11:11–00:11:12] Produk awak adalah [00:11:14–00:11:15] Apa yang satu produk [semak: uncertain words] [00:11:15–00:11:16] Pusat tuition [00:11:16–00:11:17] Kelas [00:11:17–00:11:18] Mengaji [00:11:18–00:11:19] Haa contohnya [semak: uncertain words] [00:11:19–00:11:21] Okay kelas mengaji standar ke apa [semak: uncertain words] [00:11:21–00:11:23] Harga affordable ke [semak: uncertain words] [00:11:23–00:11:23] Berapa [00:11:24–00:11:25] Kelas mengaji [semak: uncertain words] [00:11:25–00:11:27] RM50 sebulan [semak: number or amount] [00:11:27–00:11:28] Ke satu sesi [00:11:28–00:11:29] Ambil sebulan lah sebulan [00:11:29–00:11:31] RM50 sebulan [semak: number or amount] [00:11:31–00:11:32] Eh sedang mudah kan [00:11:34–00:11:35] Afordable lah [semak: uncertain words] [00:11:35–00:11:36] Bukan yang [semak: uncertain words] [00:11:37–00:11:38] Seratus lah [semak: uncertain words] [00:11:38–00:11:39] Seratus lah [00:11:39–00:11:42] Ini mungkin salah [semak: uncertain words] [00:11:42–00:11:44] Awak kena study market tu betul [semak: uncertain words] [00:11:44–00:11:46] So kalau tengok kat sini [semak: uncertain words] [00:11:46–00:11:48] Nampak sistem dia auto kira [00:11:48–00:11:50] Sebab saya dah masukkan formula [00:11:50–00:11:51] Dah masukkan formula [00:11:51–00:11:52] Dekat grade ni ada formula dia [semak: uncertain words] [00:11:52–00:11:53] Katalah awak letak [semak: uncertain words] [00:11:53–00:11:54] Kelas mengaji tu [00:11:54–00:11:56] Bila awak dah study market [00:11:56–00:11:56] Awak tengok [00:11:56–00:11:57] Anggaran kelas mengaji [semak: uncertain words] [00:11:57–00:12:00] Sebenarnya adalah RM100 [semak: number or amount] [00:12:00–00:12:02] Maka kalau awak buat harga RM50 [semak: number or amount] [00:12:02–00:12:03] Awak dalam kategori murah [00:12:03–00:12:05] Kalau awak buat harga 200 [semak: uncertain words, number or amount] [00:12:05–00:12:07] Awak dalam kategori yang mahal [semak: uncertain words] [00:12:07–00:12:09] Awak buat harga luxury [00:12:09–00:12:10] Puh luxury [semak: uncertain words] [00:12:10–00:12:11] Ustaz datang rumah [00:12:11–00:12:12] Siap tolong masak [semak: uncertain words] [00:12:12–00:12:14] Siap baca yayasin [00:12:14–00:12:14] Minum [00:12:14–00:12:15] Bismillahirrahmanirrahim [00:12:15–00:12:16] Hafal langkau [semak: uncertain words] [00:12:16–00:12:18] Contoh ni kan [semak: uncertain words] [00:12:18–00:12:19] Dan limited [00:12:19–00:12:20] Limited mungkin ustaz celebrity pula [00:12:20–00:12:22] Dah limited je [00:12:22–00:12:22] Jumpa daripada depan [00:12:22–00:12:23] Datang rumah dia ke [00:12:23–00:12:25] Ustaz Mahdi [semak: uncertain words] [00:12:25–00:12:28] Mana-mana ustaz yang memang high end ni lah [semak: uncertain words] [00:12:29–00:12:30] So nampak kat sini [semak: uncertain words] [00:12:30–00:12:31] Ini adalah harga [00:12:31–00:12:32] Jadi sudah affordable [semak: uncertain words] [00:12:32–00:12:33] Jadi awak tukarlah [semak: uncertain words] [00:12:33–00:12:34] Katalah punya produk ni adalah [semak: uncertain words] [00:12:35–00:12:36] Produk apa lagi [00:12:38–00:12:39] Produk typical [00:12:39–00:12:40] Contohnya [00:12:40–00:12:41] Supplement [00:12:43–00:12:44] Supplement [00:12:44–00:12:45] Supplement awak ni [semak: uncertain words] [00:12:45–00:12:47] Awak letak harga [00:12:47–00:12:48] Awak tengok harga market [00:12:48–00:12:49] Supplement yang standard [00:12:49–00:12:50] Harga dia dalam sitar [00:12:50–00:12:51] Katalah berapa [00:12:51–00:12:52] Supplement [00:12:52–00:12:52] RM60 [semak: number or amount] [00:12:52–00:12:53] Supplement [00:12:53–00:12:53] Satu botol [00:12:53–00:12:54] RM60 [semak: number or amount] [00:12:54–00:12:56] Standard RM60 [semak: uncertain words, number or amount] [00:12:56–00:12:57] So maksudnya [semak: uncertain words] [00:12:57–00:12:58] Kalau awak jual harga RM30 [semak: uncertain words, number or amount] [00:12:58–00:13:00] Awak dalam kategori yang sangat murah [00:13:00–00:13:01] Supplement RM30 je [semak: number or amount] [00:13:01–00:13:03] Oh biasa orang jual supplement ni [semak: uncertain words] [00:13:03–00:13:05] Harga RM60, RM120 [semak: number or amount] [00:13:05–00:13:06] Kalau mahal RM120 [semak: number or amount] [00:13:06–00:13:07] Nampak [00:13:07–00:13:08] Kalau luxury [00:13:08–00:13:09] Oh luxury [00:13:09–00:13:10] Katalah awak buat skincare [00:13:10–00:13:11] Skincare apa logik juga [00:13:11–00:13:13] Skincare standard lah [semak: uncertain words] [00:13:13–00:13:15] Macam skincare RM60 [semak: number or amount] [00:13:15–00:13:17] Awak beli-beli-beli kat luar tu [semak: uncertain words] [00:13:17–00:13:18] Eh murah [00:13:18–00:13:19] RM30 [semak: number or amount] [00:13:19–00:13:21] Awak jual skincare awak harga RM120 [semak: uncertain words, number or amount] [00:13:21–00:13:22] Mahal juga [00:13:22–00:13:23] Awak jual harga RM600 [semak: number or amount] [00:13:23–00:13:25] Wih ni dah level Dior [00:13:25–00:13:26] Level-level Chanel ke [00:13:26–00:13:27] Tak tahu lah [semak: uncertain words] [00:13:27–00:13:28] Skincare level-level macam tu kan [00:13:28–00:13:29] Limited ni pula [semak: uncertain words] [00:13:29–00:13:30] Oh mungkin dia pakai [semak: uncertain words] [00:13:32–00:13:33] Ingredient yang memang rare [semak: uncertain words] [00:13:33–00:13:35] Kat Malaysia ni nak dapat brand tu memang limited [semak: uncertain words] [00:13:35–00:13:37] Dia dah jadi lain pula harga dia [00:13:37–00:13:38] Dia macam level lebih daripada [semak: uncertain words] [00:13:38–00:13:40] Lajeri dah dia dah exclusive [semak: uncertain words] [00:13:40–00:13:41] Dia dah limited [00:13:41–00:13:43] Sebab celebrity je pakai [00:13:43–00:13:45] Even celebrity pun nak pakai [00:13:45–00:13:46] Lajeri ni pun struggle [00:13:46–00:13:48] Sekali ada seorang celebrity tu [00:13:48–00:13:49] Dia nak [00:13:49–00:13:50] Poyok sikit [semak: uncertain words] [00:13:50–00:13:51] Dia ambil gambar depan bilik make up dia [00:13:51–00:13:52] Bersama [semak: uncertain words] [00:13:52–00:13:53] Eh jelak [semak: uncertain words] [00:13:53–00:13:54] Eh brand ni [semak: uncertain words] [00:13:54–00:13:55] Eh ni tak ada kat Malaysia ni [00:13:55–00:13:56] Maksudnya dia kena pergi dekat [00:13:56–00:13:57] UK [00:13:57–00:13:58] Pergi dekat Korea [00:13:58–00:13:59] Import [00:13:59–00:14:00] ni mahal ni [semak: uncertain words] [00:14:00–00:14:00] check [semak: uncertain words] [00:14:00–00:14:01] gila lah harga dia [semak: uncertain words] [00:14:01–00:14:02] RM800 [semak: number or amount] [00:14:02–00:14:03] RM1000 [semak: uncertain words, number or amount] [00:14:03–00:14:04] tu dah level limited [00:14:04–00:14:05] macam tu eh [00:14:05–00:14:06] so [00:14:06–00:14:07] pastikan [00:14:07–00:14:08] awak clear [00:14:08–00:14:08] dekat sini [00:14:08–00:14:10] jadi siapkan [semak: uncertain words] [00:14:10–00:14:11] panduan ni [00:14:11–00:14:12] simple je [00:14:12–00:14:12] masukkan je [00:14:12–00:14:13] ni asalnya 5 minit [semak: uncertain words, number or amount] [00:14:13–00:14:14] boleh settle eh [semak: uncertain words] [00:14:14–00:14:15] at least awak tahu [00:14:15–00:14:16] harga market [00:14:16–00:14:17] dan pastikan [00:14:17–00:14:18] tolong study anchor [00:14:19–00:14:20] study AP [00:14:20–00:14:22] anchor price ni [00:14:22–00:14:22] awak kena study [00:14:22–00:14:23] betul-betul [00:14:23–00:14:24] jangan jadi macam saya [00:14:24–00:14:25] saya main letak je [00:14:25–00:14:26] awak kena tengok market [00:14:26–00:14:27] market biasa [00:14:27–00:14:28] harga berapa [00:14:28–00:14:29] Ambil average [00:14:29–00:14:30] Letak sebagai P [semak: uncertain words] [00:14:30–00:14:30] So baru awak tahu [semak: uncertain words] [00:14:30–00:14:31] Harga awak murah [00:14:31–00:14:32] Mahal [00:14:32–00:14:33] Largeri [semak: uncertain words] [00:14:33–00:14:34] Ataupun limited [semak: uncertain words] [00:14:34–00:14:36] Jumpa live video selanjutnya [semak: uncertain words] [00:14:36–00:14:36] Zas [semak: uncertain words]