5 Level Price
Source: https://coachadib.com/module/6ac03b9ff31418e8263980d9
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:01.360 – 00:00:30.500] Pricing Strategy. Kalau tadi dah settle brand positioning, jom kita masuk kepada step yang kedua, chapter yang kedua. Pricing Strategy, guys. Yang ni penting gila sebab apa kadang-kadang brand positioning dah betul. Harga pula salah seti. Dah majin tak menguntungkan. Untung tak ada. Macam mana nak kaya, macam mana nak untung. Macam mana nak bayar admin, HR account, team sale, semua benda. So, jom kita cover topik pricing strategy. Jom buat sekarang. Let's go.

[00:00:31.980 – 00:00:33.340] Pricing Strategy

[00:00:34.300 – 00:00:35.180] Tulis dulu

[00:00:36.160 – 00:00:37.520] Pricing Strategy

[00:00:37.520 – 00:00:41.080] Macam mana cara untuk kita buat pricing

[00:00:41.080 – 00:00:42.640] You kalau awak tengok gambar yang tadi pun

[00:00:42.640 – 00:00:43.500] Saya dah teaser sikit

[00:00:43.500 – 00:00:46.280] Sebenarnya kita kena bermula dengan satu level

[00:00:46.280 – 00:00:48.800] Yang dipanggil sebagai level affordable

[00:00:49.580 – 00:00:51.120] Level yang pertama ni

[00:00:51.120 – 00:00:52.280] I'll trust affordable

[00:00:52.280 – 00:00:53.980] So kita buat lah macam ni

[00:00:53.980 – 00:00:55.060] Saya tirus biji

[00:00:55.060 – 00:00:57.160] Saya nak start dengan yang tengah ni dulu

[00:00:57.160 – 00:01:00.120] Tengah ni dulu dipanggil sebagai affordable

[00:01:00.940 – 00:01:06.240] Affordable ni maksudnya harga yang lampu milik.

[00:01:06.400 – 00:01:07.920] Harga lampu milik ni berapa?

[00:01:08.280 – 00:01:11.800] Dia biasanya untuk level ni dia sangat-sangat value for money.

[00:01:12.260 – 00:01:14.720] Maksudnya orang kata memang berbaloi lah.

[00:01:15.200 – 00:01:16.560] Memang puan hati lah pakai.

[00:01:17.000 – 00:01:17.840] Dia balik modal.

[00:01:18.080 – 00:01:20.960] Contohnya kalau kita makan nasi lemak.

[00:01:21.120 – 00:01:22.460] Tengok dekat bawah ni ada example.

[00:01:23.000 – 00:01:29.800] Nasi lemak katalah nasi lemak standard harga nasi lemak ni adalah RM4 lah.

[00:01:30.120 – 00:01:33.360] Standard lah orang kata tak mahal sangat, tak murah sangat.

[00:01:33.500 – 00:01:33.780] RM4.

[00:01:34.220 – 00:01:37.940] Dan ini dipanggil, position ni dipanggil sebagai AP.

[00:01:38.700 – 00:01:39.640] AP ni apa?

[00:01:39.940 – 00:01:40.900] Anchor price.

[00:01:42.940 – 00:01:44.140] Anchor price.

[00:01:44.340 – 00:01:45.220] Harga anchor.

[00:01:45.820 – 00:01:48.260] Anchor ni kalau kita nukis dia.

[00:01:49.340 – 00:01:49.880] Sini.

[00:01:54.020 – 00:01:56.820] Bayangkan dia macam kapal yang dia dah sauk.

[00:01:56.920 – 00:01:57.820] Dia dah macam dah anchor.

[00:01:57.960 – 00:01:58.740] Dia dah melekat kat situ.

[00:01:58.740 – 00:02:00.580] Itu adalah persepsi market

[00:02:01.300 – 00:02:02.440] Tentang harga

[00:02:02.440 – 00:02:04.120] Dia dah melekat dekat tu

[00:02:04.120 – 00:02:04.980] Tu anchor price

[00:02:04.980 – 00:02:06.780] So katalah kita ambil nasi lemak

[00:02:06.780 – 00:02:08.200] Nasi lemak standard harga RM4

[00:02:08.200 – 00:02:10.660] So untuk tahu harga murah tau tak

[00:02:10.660 – 00:02:12.200] Itu adalah level yang bawah

[00:02:12.200 – 00:02:13.020] Harga cheap

[00:02:13.020 – 00:02:15.540] Harga cheap ni kebiasaannya adalah

[00:02:15.540 – 00:02:19.920] Harga yang memang ada basic solution sahaja

[00:02:19.920 – 00:02:22.200] Maksudnya memang orang tak kisahlah

[00:02:22.200 – 00:02:24.060] Pasal quality ke tak quality ke

[00:02:24.060 – 00:02:24.960] Value for money ke

[00:02:24.960 – 00:02:27.540] At least masalah aku soft

[00:02:27.540 – 00:02:29.760] Sebab tu kita panggil basic solution

[00:02:29.760 – 00:02:32.080] Selesaikan masalah yang paling basic

[00:02:32.080 – 00:02:33.480] Aku nak kenyang je

[00:02:33.480 – 00:02:36.040] Tak kisahlah nasi lemak tu sikit lagi nak basi ke

[00:02:36.040 – 00:02:38.320] Dia punya ikan bilis ada tai ke

[00:02:38.320 – 00:02:40.300] So biasanya

[00:02:40.300 – 00:02:41.560] Dia bahagi 2

[00:02:41.560 – 00:02:43.840] Macam ni AP formula dia

[00:02:43.840 – 00:02:45.480] AP bahagi 2

[00:02:45.480 – 00:02:47.940] Maksudnya daripada RM4 ni kalau kita bahagi 2

[00:02:47.940 – 00:02:49.780] Kita dapat RM2

[00:02:49.780 – 00:02:51.300] Itu adalah cheap

[00:02:51.300 – 00:02:52.700] Murah tak nasi lemak RM2

[00:02:53.400 – 00:02:55.220] Murah kan ni kalau KL lah

[00:02:55.220 – 00:02:57.260] Kalau luar KL mungkin saya rasa boleh dapat

[00:02:57.260 – 00:02:59.100] lah kot singgit ke kan. Tapi

[00:02:59.100 – 00:03:00.860] untuk nasi lemak level RM2 ni dah

[00:03:00.860 – 00:03:03.080] murah dah ni. Kalau ada ayam

[00:03:03.080 – 00:03:04.980] lengkap dengan telur pun semua dah kena murah.

[00:03:05.320 – 00:03:06.940] The next pula harga yang seterusnya

[00:03:06.940 – 00:03:07.880] terpanggil sebagai

[00:03:09.420 – 00:03:09.980] expensive.

[00:03:11.280 – 00:03:12.880] Expensive ni pula dia nak

[00:03:12.880 – 00:03:14.120] high quality.

[00:03:15.780 – 00:03:16.960] Dia kena ada

[00:03:16.960 – 00:03:18.720] quality yang tinggi.

[00:03:19.000 – 00:03:21.120] Kita nak high quality. Kita dah start di mana

[00:03:21.120 – 00:03:22.960] sebab kita bayang mahal

[00:03:22.960 – 00:03:24.800] bukan bayang murah. So untuk

[00:03:24.800 – 00:03:26.920] barang high quality ni kebiasaannya harga

[00:03:26.920 – 00:03:28.940] dia. Daripada AP ni, kita

[00:03:28.940 – 00:03:29.500] darab dua.

[00:03:30.520 – 00:03:32.640] Kalau sini, kita bahagi dua.

[00:03:32.980 – 00:03:34.820] Sini, kita darab dua. Maksudnya, harga

[00:03:34.820 – 00:03:36.680] dia kebiasaannya dia rasa tak mahal double.

[00:03:37.060 – 00:03:38.080] Ambil kau. RM8.

[00:03:38.760 – 00:03:40.820] RM8 agak double. Tapi

[00:03:40.820 – 00:03:42.520] adakah kualiti naik sangat? Tak.

[00:03:42.800 – 00:03:45.060] Sebenarnya, kualiti tak adalah naik double.

[00:03:45.640 – 00:03:46.900] Sepatutnya, kualiti ni

[00:03:46.900 – 00:03:48.640] kalau ikut logik, kena naik 100%. Tapi

[00:03:48.640 – 00:03:50.880] kebiasaannya, beza antara affordable

[00:03:50.880 – 00:03:52.880] dengan expensive. Kualiti ni

[00:03:52.880 – 00:03:54.340] naik dalam sekitar

[00:03:54.340 – 00:03:56.840] 30-50% sahaja.

[00:03:56.920 – 00:03:58.180] Ni saya bucukkan rahsia

[00:03:59.780 – 00:04:00.580] Contoh kan

[00:04:00.580 – 00:04:01.680] Kereta kita ambil

[00:04:01.680 – 00:04:03.980] Kata kita ada kereta yang murah

[00:04:03.980 – 00:04:05.060] Tengok dalam contoh tu

[00:04:05.060 – 00:04:05.540] Saya tulis

[00:04:05.540 – 00:04:06.140] Kereta

[00:04:06.140 – 00:04:07.320] Kereta cheap

[00:04:07.320 – 00:04:08.840] Sorry anchor dulu

[00:04:08.840 – 00:04:09.500] Anchor

[00:04:09.500 – 00:04:10.500] 60,000

[00:04:10.500 – 00:04:11.360] 60,000 kita apa

[00:04:11.360 – 00:04:12.280] MyV kot kan

[00:04:13.300 – 00:04:14.280] MyV full spec

[00:04:14.280 – 00:04:15.560] MyV full spec

[00:04:15.560 – 00:04:16.320] 60,000

[00:04:16.320 – 00:04:16.920] Maksudnya

[00:04:16.920 – 00:04:17.940] Dia ada

[00:04:18.680 – 00:04:19.680] Spek dia bankir

[00:04:19.680 – 00:04:20.140] Bagus lah

[00:04:20.140 – 00:04:21.260] Dia memang value for money

[00:04:21.260 – 00:04:22.240] Kan

[00:04:22.240 – 00:04:24.720] Lepas tu kita ada kereta yang lagi murah pula

[00:04:24.720 – 00:04:26.160] Asia paling basic spec

[00:04:26.160 – 00:04:27.900] Saga basic spec boleh dapat lah

[00:04:27.900 – 00:04:28.560] Saga basic spec

[00:04:28.560 – 00:04:29.160] RM30,000

[00:04:30.020 – 00:04:30.540] Saga

[00:04:30.540 – 00:04:31.580] Saga dah dulu lah

[00:04:31.580 – 00:04:32.400] Dulu lah eh

[00:04:32.400 – 00:04:33.500] Tapi maksudnya wujud lah

[00:04:33.500 – 00:04:33.840] Wujud

[00:04:33.840 – 00:04:35.180] Kereta harga RM30,000 ni pun

[00:04:35.180 – 00:04:36.060] Moral gila

[00:04:36.060 – 00:04:36.760] Okay

[00:04:36.760 – 00:04:38.540] Tapi atas daripada

[00:04:38.540 – 00:04:39.460] Enterprise ni

[00:04:39.460 – 00:04:40.660] Dia dah main label

[00:04:40.660 – 00:04:41.420] Contoh macam tu

[00:04:41.420 – 00:04:42.500] RM120,000

[00:04:42.500 – 00:04:43.460] RM120,000 kerta apa

[00:04:43.460 – 00:04:44.940] Kerta apa RM120,000

[00:04:44.940 – 00:04:45.720] X

[00:04:45.720 – 00:04:46.440] X

[00:04:46.440 – 00:04:47.280] 50

[00:04:48.040 – 00:04:48.640] F50

[00:04:48.640 – 00:04:49.520] HRV

[00:04:49.520 – 00:04:50.060] Nampak

[00:04:50.060 – 00:04:51.940] Kereta-kereta yang range-range macam tu

[00:04:51.940 – 00:04:53.480] So dia dah kata

[00:04:53.480 – 00:04:54.040] Mahal

[00:04:54.040 – 00:04:54.920] Tapi adakah

[00:04:54.920 – 00:04:55.660] Kualiti dia

[00:04:55.660 – 00:04:57.700] beza sangat dengan Myvi. Mungkin tak

[00:04:57.700 – 00:04:59.140] sangat. Mungkin naik lebih sikit je.

[00:04:59.660 – 00:05:01.720] Tak adalah nabul segandu. Gila tak ada pun.

[00:05:01.860 – 00:05:03.120] Walaupun harga dia naik segandu.

[00:05:03.380 – 00:05:05.760] Still boleh bawa laju. Still stable.

[00:05:06.020 – 00:05:07.020] Tapi dia lebih premium.

[00:05:07.460 – 00:05:09.720] Rasa dia. Sebab itulah dia high quality.

[00:05:10.340 – 00:05:11.540] Okay. Next pula. Kita pergi

[00:05:11.540 – 00:05:13.240] pada level yang selanjutnya. Dia panggil sebagai

[00:05:14.880 – 00:05:15.400] level

[00:05:15.400 – 00:05:16.200] luxury.

[00:05:17.440 – 00:05:19.360] Luxury ni maksudnya dia adalah

[00:05:19.360 – 00:05:20.820] brand status.

[00:05:21.720 – 00:05:23.460] Oh. Yang ni orang mementingkan

[00:05:23.460 – 00:05:24.320] kebanggaan.

[00:05:25.660 – 00:05:26.100] Status.

[00:05:26.500 – 00:05:28.600] Maksudnya, dia beli sebab ada brand.

[00:05:29.240 – 00:05:31.140] Contohlah, kalau saya beli Proton.

[00:05:31.620 – 00:05:33.820] Walaupun Proton dah high quality dah sekarang.

[00:05:34.080 – 00:05:35.540] Jili yang dengan X70.

[00:05:36.000 – 00:05:36.840] Boleh tak aku eh?

[00:05:37.320 – 00:05:39.200] Tapi, stay Proton.

[00:05:39.720 – 00:05:41.900] Saya nak kalau boleh bukan Proton.

[00:05:42.000 – 00:05:42.520] Dia tak nak apa.

[00:05:42.820 – 00:05:44.460] Saya nak kereta Continental.

[00:05:44.800 – 00:05:46.500] BMW, Merz.

[00:05:47.040 – 00:05:48.440] Sebarulah ada kelas sikit.

[00:05:48.840 – 00:05:50.560] So, samalah macam nasi lemak tadi ni.

[00:05:50.880 – 00:05:55.140] Nasi lemak, kalau mahal, ni kalau kita beli dekat mana eh?

[00:05:56.360 – 00:05:57.340] Cikeraishok pun kan

[00:05:57.340 – 00:05:58.980] Contohnya ibarat cikeraishok mahal

[00:05:58.980 – 00:06:00.560] Tapi kalau awak nak beli

[00:06:00.560 – 00:06:02.440] Nasi lemak ataupun nasi ayam

[00:06:02.440 – 00:06:04.120] Yang berkualiti

[00:06:04.120 – 00:06:06.240] Yang luxury bukan kualiti dah

[00:06:06.240 – 00:06:08.020] AP dia darat 10

[00:06:08.020 – 00:06:09.560] Ya darat 10

[00:06:09.560 – 00:06:11.940] Darat 10 maksudnya harga dia RM

[00:06:11.940 – 00:06:13.760] 10 kali kena kesini

[00:06:13.760 – 00:06:14.340] RM40

[00:06:14.340 – 00:06:15.640] Ni makan kat mana ni

[00:06:15.640 – 00:06:16.620] Makan kat hotel

[00:06:16.620 – 00:06:18.940] Contohnya Mandarin Oriental

[00:06:18.940 – 00:06:20.040] Grand Hyatt ke

[00:06:20.040 – 00:06:20.700] Apa benda

[00:06:20.700 – 00:06:21.580] Hotel hotel yang

[00:06:21.580 – 00:06:23.280] 5 star apa semua tu

[00:06:23.280 – 00:06:24.660] Selambah je dia charge

[00:06:24.660 – 00:06:26.940] But then nasi lemah ke nak kata sendap gila

[00:06:26.940 – 00:06:27.860] Sama juga guys

[00:06:27.860 – 00:06:29.180] Kualiti memang ada naik juga

[00:06:29.180 – 00:06:31.100] Ada naik taksi tak banyak dah

[00:06:31.100 – 00:06:35.860] Naik sekitar dalam mungkin 10% to 30%

[00:06:35.860 – 00:06:37.140] Lagi sikit kualiti naik

[00:06:37.140 – 00:06:39.820] Kalau sini ke sini kualiti naik juga

[00:06:39.820 – 00:06:40.800] Signifikal lah

[00:06:40.800 – 00:06:42.380] 30 to 50%

[00:06:42.960 – 00:06:45.520] Tapi antara expensive ke luxury

[00:06:45.520 – 00:06:47.140] Kualiti tak naik sangat banyak

[00:06:47.140 – 00:06:49.100] Yang naik lebih kepada brand status

[00:06:49.100 – 00:06:51.280] Dia ada kelas kau jah

[00:06:51.280 – 00:06:52.780] Contoh macam iPhone

[00:06:52.780 – 00:06:54.260] iPhone keunikan dia

[00:06:54.260 – 00:06:56.220] Dia ada brand status

[00:06:56.220 – 00:06:58.540] Dia bukan sahaja phone yang berkualiti

[00:06:58.540 – 00:06:59.260] Harga RM5,000

[00:06:59.260 – 00:07:00.180] Tapi

[00:07:00.180 – 00:07:01.760] Dia juga ada status

[00:07:01.760 – 00:07:02.580] Ada kelas

[00:07:02.580 – 00:07:04.060] Sebab tu iPhone kalau nak jual

[00:07:04.060 – 00:07:05.960] Market value dia maintain

[00:07:05.960 – 00:07:08.500] Contoh awak cuba nak jual iPhone 16

[00:07:08.500 – 00:07:10.480] Awak jual iPhone 16

[00:07:10.480 – 00:07:11.700] Harga beli RM5,000

[00:07:11.700 – 00:07:12.660] Harga jual RM3,500

[00:07:12.660 – 00:07:14.060] Drop RM1,500 je

[00:07:14.060 – 00:07:15.500] Cuba awak cuba jual

[00:07:15.500 – 00:07:16.520] iPhone-iPhone Cina

[00:07:17.260 – 00:07:19.020] Xiaomi, Redmi ke yang

[00:07:19.020 – 00:07:19.580] Mahal-mahal

[00:07:19.580 – 00:07:20.420] Memang ada RM5,000

[00:07:20.420 – 00:07:21.920] Jual terus harga RM1,500

[00:07:21.920 – 00:07:22.480] RM2,000

[00:07:22.480 – 00:07:23.880] Maksudnya value

[00:07:23.880 – 00:07:25.240] phone China yang

[00:07:25.240 – 00:07:26.240] include quality

[00:07:26.240 – 00:07:27.280] sama quality je

[00:07:27.280 – 00:07:28.540] tapi dia tak ada luxury

[00:07:28.540 – 00:07:29.840] bila tak ada luxury

[00:07:29.840 – 00:07:31.400] dia punya resell value dia drop

[00:07:31.400 – 00:07:32.300] sebab itulah

[00:07:32.300 – 00:07:33.280] kereta-kereta Jepun ni

[00:07:33.280 – 00:07:34.200] walaupun

[00:07:34.200 – 00:07:35.720] walaupun kereta Jepun ni

[00:07:35.720 – 00:07:36.580] macam orang kata

[00:07:38.300 – 00:07:38.940] mahal

[00:07:38.940 – 00:07:40.440] tapi resell value dia tinggi

[00:07:40.440 – 00:07:41.740] sebab dia ada juga

[00:07:41.740 – 00:07:42.780] brand status Honda

[00:07:42.780 – 00:07:44.020] ada kelas juga

[00:07:44.020 – 00:07:44.960] walaupun tak banyak

[00:07:44.960 – 00:07:45.660] ok

[00:07:45.660 – 00:07:46.460] next pula

[00:07:46.460 – 00:07:47.720] level yang lagi tinggi

[00:07:47.720 – 00:07:48.400] dia panggil sebagai

[00:07:48.400 – 00:07:49.280] level limited

[00:07:49.280 – 00:07:50.640] limited ke

[00:07:50.640 – 00:07:51.500] exclusive ke

[00:07:51.500 – 00:07:52.080] maksudnya

[00:07:52.080 – 00:07:53.000] dia adalah

[00:07:53.000 – 00:07:54.880] Dan jadi macam rare collection

[00:07:55.680 – 00:07:56.880] Rare collection ni

[00:07:56.880 – 00:07:58.340] Macam orang lah jadi collection lah

[00:07:59.480 – 00:08:00.000] Contohnya

[00:08:00.000 – 00:08:00.940] Macam

[00:08:00.940 – 00:08:02.120] Katakan lah

[00:08:03.620 – 00:08:04.140] Laptop

[00:08:04.140 – 00:08:05.460] IMAX yang lama

[00:08:05.460 – 00:08:06.880] Tiba-tiba unit kat dunia

[00:08:06.880 – 00:08:07.340] Tak banyak

[00:08:07.340 – 00:08:08.420] Dah jadi rare collection

[00:08:08.420 – 00:08:09.640] Rare collection ni

[00:08:09.640 – 00:08:10.380] Harga dia

[00:08:10.380 – 00:08:11.360] The sky is the limit lah

[00:08:11.360 – 00:08:12.720] Sampai orang buat investment

[00:08:12.720 – 00:08:13.640] Contoh RRZ

[00:08:13.640 – 00:08:14.680] Ada tinggal 10 je

[00:08:14.680 – 00:08:16.140] RRZ RGState kat Malaysia ni

[00:08:16.140 – 00:08:17.180] Dah harga jadi mahal

[00:08:17.180 – 00:08:17.960] Kalau ikut RRZ

[00:08:17.960 – 00:08:18.600] Harga berapa dia

[00:08:18.600 – 00:08:19.160] RM1,000

[00:08:19.160 – 00:08:20.200] RM80,000

[00:08:20.200 – 00:08:20.700] RM1 lebih

[00:08:20.700 – 00:08:22.200] Tiba-tiba harga boleh jadi

[00:08:22.200 – 00:08:22.980] RM1,000,000

[00:08:22.980 – 00:08:30.400] Contohnya, so simple calculation secara potensi dia, kalau barang tu limited, harga dia boleh 20 kali daripada yang ni.

[00:08:30.640 – 00:08:33.700] Maksudnya ibaratnya, harga dia mungkin boleh RM80.

[00:08:34.160 – 00:08:35.440] Ini kalau cerita nasi lemak.

[00:08:35.820 – 00:08:37.740] Nasi lemak paling desik, harga RM2.

[00:08:38.240 – 00:08:42.600] Nasi lemak standard, yang affordable, sedap dan berbaloi RM8.

[00:08:43.180 – 00:08:48.060] Nasi lemak mahal, kat kedai-kedai yang ada kelas sikit, kedai-kedai cafe ke, mungkin RM8.

[00:08:48.060 – 00:08:52.160] Nasi lemak level luxury yang bukan sahaja sedap

[00:08:52.160 – 00:08:55.600] Tapi tempat tu pun kelas, skandalite dinner, fine dining apa semua

[00:08:55.600 – 00:08:56.240] RM40

[00:08:56.240 – 00:08:58.940] Nasi lemak yang dimasak oleh Chef One

[00:08:58.940 – 00:09:01.240] Contohnya, air tangan Chef One we limited

[00:09:01.240 – 00:09:04.120] Sehari Chef One masak 80 pinggan je

[00:09:04.120 – 00:09:06.280] Ataupun 200 pinggan je dia masak

[00:09:06.280 – 00:09:08.040] Dah, awak kena beli harga lagi double

[00:09:08.040 – 00:09:09.180] Tantar kripal

[00:09:09.180 – 00:09:10.800] So that's why guys

[00:09:10.800 – 00:09:13.640] Ini adalah level-level harga

[00:09:13.640 – 00:09:17.740] Bila awak faham benda ni, awak akan tahu yang harga ini sangatlah subjektif

[00:09:17.740 – 00:09:19.360] Tak ada barang murah

[00:09:19.360 – 00:09:20.500] Tak ada barang mahal

[00:09:20.500 – 00:09:22.700] Yang ada hanyalah value yang tinggi

[00:09:22.700 – 00:09:23.540] Ataupun value yang rendah

[00:09:23.540 – 00:09:24.700] Dan value ni

[00:09:24.700 – 00:09:26.020] Dia bukan kualiti sangat

[00:09:26.020 – 00:09:27.460] Dia kadang-kadang brand

[00:09:27.460 – 00:09:28.420] Nampak tak?

[00:09:28.600 – 00:09:29.520] Lagi tinggi

[00:09:29.520 – 00:09:31.420] Adalah barang yang lagi orang tak boleh beli

[00:09:31.420 – 00:09:32.780] Lagi bawah

[00:09:32.780 – 00:09:34.160] Adalah barang yang commodity

[00:09:34.160 – 00:09:35.640] Lagi banyak orang boleh beli

[00:09:35.640 – 00:09:36.840] Lagi bersepah

[00:09:36.840 – 00:09:37.600] Lagi murah

[00:09:37.600 – 00:09:38.520] Jadi commodity

[00:09:38.520 – 00:09:39.040] Maksudnya

[00:09:39.040 – 00:09:40.840] Menjadi benda yang drop value

[00:09:40.840 – 00:09:41.660] So

[00:09:41.660 – 00:09:43.680] Bila awak faham pricing strategi

[00:09:43.680 – 00:09:44.820] Kita kena pilih

[00:09:45.420 – 00:09:46.780] Kita nak menang dekat mana

[00:09:46.780 – 00:09:47.960] Tadi awak dah belajar

[00:09:47.960 – 00:09:49.160] Empat kuadran ni

[00:09:49.860 – 00:09:50.740] Slow sikit kan

[00:09:52.240 – 00:09:53.760] Kuadran ni kita dah belajar tadi

[00:09:53.760 – 00:09:54.200] Cheap

[00:09:54.200 – 00:09:55.200] Quality

[00:09:55.200 – 00:09:56.220] Speed

[00:09:56.220 – 00:09:57.180] Dengan distribution

[00:09:57.960 – 00:09:58.480] Okay

[00:09:58.480 – 00:09:59.720] So awak kena pilih lah

[00:09:59.720 – 00:10:00.180] Katalah

[00:10:00.180 – 00:10:01.660] Okay saya punya quality tu kan

[00:10:01.660 – 00:10:02.680] Okay awak kata

[00:10:02.680 – 00:10:03.480] Awak punya quality kan

[00:10:03.480 – 00:10:05.360] Okay awak nak quality ni lepas mana

[00:10:05.360 – 00:10:07.000] Expensive ke affordable lah

[00:10:07.000 – 00:10:07.680] Hantar dua ni lah

[00:10:07.680 – 00:10:09.620] Kalau cheap dah fesal lah awak

[00:10:09.620 – 00:10:10.340] Cheap

[00:10:10.340 – 00:10:11.180] Awak jangan lah

[00:10:11.180 – 00:10:11.660] Cheap

[00:10:11.660 – 00:10:13.760] Lepas tu awak buat affordable pula

[00:10:13.760 – 00:10:15.060] Ha dah cheap affordable pula

[00:10:15.060 – 00:10:15.780] Mana satu ni

[00:10:15.780 – 00:10:16.260] Cheap

[00:10:16.260 – 00:10:16.560] Cheap.

[00:10:16.680 – 00:10:17.460] Kau faham-kau faham apa?

[00:10:17.700 – 00:10:18.160] Yang penting-penting.

[00:10:18.380 – 00:10:18.980] Kau speed.

[00:10:19.120 – 00:10:20.140] Speed banyak boleh pilih.

[00:10:20.300 – 00:10:21.980] Kau boleh buat speed yang murah.

[00:10:23.040 – 00:10:23.900] Speed murah.

[00:10:24.080 – 00:10:24.980] Speed jarang murah.

[00:10:25.080 – 00:10:25.800] Speed biasa mahal.

[00:10:26.140 – 00:10:27.240] Kalau speed murah,

[00:10:27.320 – 00:10:28.300] maksudnya quality memang hauk.

[00:10:28.540 – 00:10:29.380] So speed,

[00:10:29.460 – 00:10:31.120] mungkin speed dia akan start dekat sini.

[00:10:32.640 – 00:10:33.280] Buka sikit.

[00:10:34.620 – 00:10:35.320] Slow kan lah.

[00:10:37.060 – 00:10:38.740] Speed mungkin mana macam tu.

[00:10:39.200 – 00:10:40.420] So, awak kena faham.

[00:10:40.540 – 00:10:41.160] Ini adalah

[00:10:42.160 – 00:10:43.960] 5, 4, 1, 2, 3, 4.

[00:10:44.160 – 00:10:46.320] 5 level harga yang awak kena pilih.

[00:10:46.320 – 00:11:03.560] So, dalam tutorial, tengok dalam tutorial, tengok kat sini, pricing strategy, awak boleh tengok dekat dalam tutorial yang saya disediakan ni, dalam homework exercise ni, pricing strategy sebenarnya kita boleh set sama ada kita nak buat dia macam mana.

[00:11:03.560 – 00:11:04.740] Okay katakanlah

[00:11:04.740 – 00:11:07.160] Awak masukkan nombor produk awak dulu

[00:11:07.160 – 00:11:08.160] Assess pertama adalah

[00:11:08.160 – 00:11:10.040] Masukkan dulu nombor produk

[00:11:10.040 – 00:11:11.600] Contohnya awak tulis

[00:11:11.600 – 00:11:12.580] Produk awak adalah

[00:11:14.200 – 00:11:15.400] Apa yang satu produk

[00:11:15.400 – 00:11:16.580] Pusat tuition

[00:11:16.580 – 00:11:17.460] Kelas

[00:11:17.460 – 00:11:18.560] Mengaji

[00:11:18.560 – 00:11:19.620] Haa contohnya

[00:11:19.620 – 00:11:21.380] Okay kelas mengaji standar ke apa

[00:11:21.380 – 00:11:23.020] Harga affordable ke

[00:11:23.020 – 00:11:23.540] Berapa

[00:11:24.480 – 00:11:25.540] Kelas mengaji

[00:11:25.540 – 00:11:27.000] RM50 sebulan

[00:11:27.000 – 00:11:28.080] Ke satu sesi

[00:11:28.080 – 00:11:29.940] Ambil sebulan lah sebulan

[00:11:29.940 – 00:11:31.460] RM50 sebulan

[00:11:31.460 – 00:11:32.480] Eh sedang mudah kan

[00:11:34.280 – 00:11:35.100] Afordable lah

[00:11:35.960 – 00:11:36.740] Bukan yang

[00:11:37.640 – 00:11:38.360] Seratus lah

[00:11:38.360 – 00:11:39.440] Seratus lah

[00:11:39.440 – 00:11:42.720] Ini mungkin salah

[00:11:42.720 – 00:11:44.320] Awak kena study market tu betul

[00:11:44.320 – 00:11:46.760] So kalau tengok kat sini

[00:11:46.760 – 00:11:48.300] Nampak sistem dia auto kira

[00:11:48.300 – 00:11:50.280] Sebab saya dah masukkan formula

[00:11:50.280 – 00:11:51.500] Dah masukkan formula

[00:11:51.500 – 00:11:52.760] Dekat grade ni ada formula dia

[00:11:52.760 – 00:11:53.920] Katalah awak letak

[00:11:53.920 – 00:11:54.860] Kelas mengaji tu

[00:11:54.860 – 00:11:56.080] Bila awak dah study market

[00:11:56.080 – 00:11:56.420] Awak tengok

[00:11:56.420 – 00:11:57.980] Anggaran kelas mengaji

[00:11:57.980 – 00:12:00.180] Sebenarnya adalah RM100

[00:12:00.180 – 00:12:02.240] Maka kalau awak buat harga RM50

[00:12:02.240 – 00:12:03.420] Awak dalam kategori murah

[00:12:03.420 – 00:12:05.480] Kalau awak buat harga 200

[00:12:05.480 – 00:12:07.620] Awak dalam kategori yang mahal

[00:12:07.620 – 00:12:09.160] Awak buat harga luxury

[00:12:09.160 – 00:12:10.080] Puh luxury

[00:12:10.080 – 00:12:11.220] Ustaz datang rumah

[00:12:11.220 – 00:12:12.660] Siap tolong masak

[00:12:12.660 – 00:12:14.020] Siap baca yayasin

[00:12:14.020 – 00:12:14.580] Minum

[00:12:14.580 – 00:12:15.900] Bismillahirrahmanirrahim

[00:12:15.900 – 00:12:16.680] Hafal langkau

[00:12:16.680 – 00:12:18.120] Contoh ni kan

[00:12:18.120 – 00:12:19.000] Dan limited

[00:12:19.000 – 00:12:20.800] Limited mungkin ustaz celebrity pula

[00:12:20.800 – 00:12:22.000] Dah limited je

[00:12:22.000 – 00:12:22.940] Jumpa daripada depan

[00:12:22.940 – 00:12:23.980] Datang rumah dia ke

[00:12:23.980 – 00:12:25.660] Ustaz Mahdi

[00:12:25.660 – 00:12:28.320] Mana-mana ustaz yang memang high end ni lah

[00:12:29.120 – 00:12:30.500] So nampak kat sini

[00:12:30.500 – 00:12:31.580] Ini adalah harga

[00:12:31.580 – 00:12:32.340] Jadi sudah affordable

[00:12:32.340 – 00:12:33.280] Jadi awak tukarlah

[00:12:33.280 – 00:12:34.680] Katalah punya produk ni adalah

[00:12:35.580 – 00:12:36.700] Produk apa lagi

[00:12:38.100 – 00:12:39.240] Produk typical

[00:12:39.240 – 00:12:40.560] Contohnya

[00:12:40.560 – 00:12:41.260] Supplement

[00:12:43.520 – 00:12:44.200] Supplement

[00:12:44.200 – 00:12:45.620] Supplement awak ni

[00:12:45.620 – 00:12:47.200] Awak letak harga

[00:12:47.200 – 00:12:48.280] Awak tengok harga market

[00:12:48.280 – 00:12:49.360] Supplement yang standard

[00:12:49.360 – 00:12:50.800] Harga dia dalam sitar

[00:12:50.800 – 00:12:51.840] Katalah berapa

[00:12:51.840 – 00:12:52.200] Supplement

[00:12:52.200 – 00:12:52.600] RM60

[00:12:52.600 – 00:12:53.260] Supplement

[00:12:53.260 – 00:12:53.900] Satu botol

[00:12:53.900 – 00:12:54.380] RM60

[00:12:54.380 – 00:12:56.440] Standard RM60

[00:12:56.440 – 00:12:57.440] So maksudnya

[00:12:57.440 – 00:12:58.600] Kalau awak jual harga RM30

[00:12:58.600 – 00:13:00.240] Awak dalam kategori yang sangat murah

[00:13:00.240 – 00:13:01.940] Supplement RM30 je

[00:13:01.940 – 00:13:03.540] Oh biasa orang jual supplement ni

[00:13:03.540 – 00:13:05.140] Harga RM60, RM120

[00:13:05.140 – 00:13:06.840] Kalau mahal RM120

[00:13:06.840 – 00:13:07.380] Nampak

[00:13:07.380 – 00:13:08.280] Kalau luxury

[00:13:08.280 – 00:13:09.140] Oh luxury

[00:13:09.140 – 00:13:10.400] Katalah awak buat skincare

[00:13:10.400 – 00:13:11.720] Skincare apa logik juga

[00:13:11.720 – 00:13:13.920] Skincare standard lah

[00:13:13.920 – 00:13:15.180] Macam skincare RM60

[00:13:15.880 – 00:13:17.680] Awak beli-beli-beli kat luar tu

[00:13:17.680 – 00:13:18.620] Eh murah

[00:13:18.620 – 00:13:19.620] RM30

[00:13:19.620 – 00:13:21.920] Awak jual skincare awak harga RM120

[00:13:21.920 – 00:13:22.540] Mahal juga

[00:13:22.540 – 00:13:23.900] Awak jual harga RM600

[00:13:23.900 – 00:13:25.220] Wih ni dah level Dior

[00:13:25.220 – 00:13:26.740] Level-level Chanel ke

[00:13:26.740 – 00:13:27.100] Tak tahu lah

[00:13:27.100 – 00:13:28.400] Skincare level-level macam tu kan

[00:13:28.400 – 00:13:29.700] Limited ni pula

[00:13:29.700 – 00:13:30.880] Oh mungkin dia pakai

[00:13:32.580 – 00:13:33.680] Ingredient yang memang rare

[00:13:33.680 – 00:13:35.640] Kat Malaysia ni nak dapat brand tu memang limited

[00:13:35.640 – 00:13:37.160] Dia dah jadi lain pula harga dia

[00:13:37.160 – 00:13:38.800] Dia macam level lebih daripada

[00:13:38.800 – 00:13:40.180] Lajeri dah dia dah exclusive

[00:13:40.180 – 00:13:41.640] Dia dah limited

[00:13:41.640 – 00:13:43.680] Sebab celebrity je pakai

[00:13:43.680 – 00:13:45.340] Even celebrity pun nak pakai

[00:13:45.340 – 00:13:46.360] Lajeri ni pun struggle

[00:13:46.360 – 00:13:48.000] Sekali ada seorang celebrity tu

[00:13:48.000 – 00:13:49.160] Dia nak

[00:13:49.160 – 00:13:50.280] Poyok sikit

[00:13:50.280 – 00:13:51.960] Dia ambil gambar depan bilik make up dia

[00:13:51.960 – 00:13:52.240] Bersama

[00:13:52.240 – 00:13:53.280] Eh jelak

[00:13:53.280 – 00:13:54.020] Eh brand ni

[00:13:54.020 – 00:13:55.580] Eh ni tak ada kat Malaysia ni

[00:13:55.580 – 00:13:56.900] Maksudnya dia kena pergi dekat

[00:13:56.900 – 00:13:57.540] UK

[00:13:57.540 – 00:13:58.560] Pergi dekat Korea

[00:13:58.560 – 00:13:59.080] Import

[00:13:59.080 – 00:14:00.180] ni mahal ni

[00:14:00.180 – 00:14:00.520] check

[00:14:00.520 – 00:14:01.920] gila lah harga dia

[00:14:01.920 – 00:14:02.940] RM800

[00:14:02.940 – 00:14:03.520] RM1000

[00:14:03.520 – 00:14:04.720] tu dah level limited

[00:14:04.720 – 00:14:05.480] macam tu eh

[00:14:05.480 – 00:14:06.440] so

[00:14:06.440 – 00:14:07.200] pastikan

[00:14:07.200 – 00:14:08.260] awak clear

[00:14:08.260 – 00:14:08.940] dekat sini

[00:14:08.940 – 00:14:10.880] jadi siapkan

[00:14:10.880 – 00:14:11.480] panduan ni

[00:14:11.480 – 00:14:12.060] simple je

[00:14:12.060 – 00:14:12.800] masukkan je

[00:14:12.800 – 00:14:13.820] ni asalnya 5 minit

[00:14:13.820 – 00:14:14.480] boleh settle eh

[00:14:14.480 – 00:14:15.440] at least awak tahu

[00:14:15.440 – 00:14:16.160] harga market

[00:14:16.160 – 00:14:17.180] dan pastikan

[00:14:17.180 – 00:14:18.840] tolong study anchor

[00:14:19.620 – 00:14:20.640] study AP

[00:14:20.640 – 00:14:22.260] anchor price ni

[00:14:22.260 – 00:14:22.960] awak kena study

[00:14:22.960 – 00:14:23.560] betul-betul

[00:14:23.560 – 00:14:24.600] jangan jadi macam saya

[00:14:24.600 – 00:14:25.400] saya main letak je

[00:14:25.400 – 00:14:26.340] awak kena tengok market

[00:14:26.340 – 00:14:27.620] market biasa

[00:14:27.620 – 00:14:28.260] harga berapa

[00:14:28.260 – 00:14:29.000] Ambil average

[00:14:29.000 – 00:14:30.080] Letak sebagai P

[00:14:30.080 – 00:14:30.880] So baru awak tahu

[00:14:30.880 – 00:14:31.880] Harga awak murah

[00:14:31.880 – 00:14:32.540] Mahal

[00:14:32.540 – 00:14:33.580] Largeri

[00:14:33.580 – 00:14:34.540] Ataupun limited

[00:14:34.540 – 00:14:36.260] Jumpa live video selanjutnya

[00:14:36.260 – 00:14:36.700] Zas