5 Level Price

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00:00:00–00:00:09

00:00:01 Pricing Strategy. Kalau tadi dah settle brand positioning, jom kita masuk kepada step yang kedua, chapter yang kedua. Pricing Strategy, guys. Yang ni penting gila sebab apa kadang-kadang brand positioning dah betul. Harga pula salah seti. Dah majin tak menguntungkan. Untung tak ada. Macam mana nak kaya, macam mana nak untung. Macam mana nak bayar admin, HR account, team sale, semua benda. So, jom kita cover topik pricing strategy. Jom buat sekarang. Let's go.

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00:00:31 Pricing Strategy

00:00:33–00:00:36

00:00:31 Pricing Strategy

00:00:34 Tulis dulu

00:00:36–00:00:39

00:00:36 Pricing Strategy

00:00:37 Macam mana cara untuk kita buat pricing

00:00:39–00:00:42

00:00:37 Macam mana cara untuk kita buat pricing

00:00:41 You kalau awak tengok gambar yang tadi pun

00:00:42–00:00:45

00:00:41 You kalau awak tengok gambar yang tadi pun

00:00:42 Saya dah teaser sikit

00:00:43 Sebenarnya kita kena bermula dengan satu level

00:00:45–00:00:48

00:00:43 Sebenarnya kita kena bermula dengan satu level

00:00:46 Yang dipanggil sebagai level affordable

00:00:48–00:00:51

00:00:46 Yang dipanggil sebagai level affordable

00:00:49 Level yang pertama ni

00:00:51–00:00:54

00:00:49 Level yang pertama ni

00:00:51 I'll trust affordable

00:00:52 So kita buat lah macam ni

00:00:53 Saya tirus biji

00:00:54–00:00:57

00:00:53 Saya tirus biji

00:00:55 Saya nak start dengan yang tengah ni dulu

00:00:57–00:01:00

00:00:55 Saya nak start dengan yang tengah ni dulu

00:00:57 Tengah ni dulu dipanggil sebagai affordable

00:01:00–00:01:03

00:00:57 Tengah ni dulu dipanggil sebagai affordable

00:01:00 Affordable ni maksudnya harga yang lampu milik.

00:01:03–00:01:06

00:01:00 Affordable ni maksudnya harga yang lampu milik.

00:01:06–00:01:09

00:01:00 Affordable ni maksudnya harga yang lampu milik.

00:01:06 Harga lampu milik ni berapa?

00:01:08 Dia biasanya untuk level ni dia sangat-sangat value for money.

00:01:09–00:01:12

00:01:08 Dia biasanya untuk level ni dia sangat-sangat value for money.

00:01:15–00:01:18

00:01:15 Memang puan hati lah pakai.

00:01:17 Dia balik modal.

00:01:21–00:01:24

00:01:21 Tengok dekat bawah ni ada example.

00:01:23 Nasi lemak katalah nasi lemak standard harga nasi lemak ni adalah RM4 lah.

00:01:24–00:01:27

00:01:23 Nasi lemak katalah nasi lemak standard harga nasi lemak ni adalah RM4 lah.

00:01:27–00:01:30

00:01:23 Nasi lemak katalah nasi lemak standard harga nasi lemak ni adalah RM4 lah.

00:01:30–00:01:33

00:01:30 Standard lah orang kata tak mahal sangat, tak murah sangat.

00:01:33–00:01:36

00:01:30 Standard lah orang kata tak mahal sangat, tak murah sangat.

00:01:33 RM4.

00:01:34 Dan ini dipanggil, position ni dipanggil sebagai AP.

00:01:36–00:01:39

00:01:34 Dan ini dipanggil, position ni dipanggil sebagai AP.

00:01:38 AP ni apa?

00:01:39–00:01:42

00:01:38 AP ni apa?

00:01:39 Anchor price.

00:01:42–00:01:45

00:01:42 Anchor price.

00:01:44 Harga anchor.

00:01:45–00:01:48

00:01:44 Harga anchor.

00:01:45 Anchor ni kalau kita nukis dia.

00:01:48–00:01:51

00:01:45 Anchor ni kalau kita nukis dia.

00:01:49 Sini.

00:01:54–00:01:57

00:01:54 Bayangkan dia macam kapal yang dia dah sauk.

00:01:56 Dia dah macam dah anchor.

00:01:57–00:02:00

00:01:56 Dia dah macam dah anchor.

00:01:57 Dia dah melekat kat situ.

00:01:58 Itu adalah persepsi market

00:02:00–00:02:03

00:01:58 Itu adalah persepsi market

00:02:01 Tentang harga

00:02:02 Dia dah melekat dekat tu

00:02:03–00:02:06

00:02:02 Dia dah melekat dekat tu

00:02:04 Tu anchor price

00:02:04 So katalah kita ambil nasi lemak

00:02:06–00:02:09

00:02:04 So katalah kita ambil nasi lemak

00:02:06 Nasi lemak standard harga RM4

00:02:08 So untuk tahu harga murah tau tak

00:02:09–00:02:12

00:02:08 So untuk tahu harga murah tau tak

00:02:10 Itu adalah level yang bawah

00:02:12–00:02:15

00:02:10 Itu adalah level yang bawah

00:02:12 Harga cheap

00:02:13 Harga cheap ni kebiasaannya adalah

00:02:15–00:02:18

00:02:13 Harga cheap ni kebiasaannya adalah

00:02:15 Harga yang memang ada basic solution sahaja

00:02:18–00:02:21

00:02:15 Harga yang memang ada basic solution sahaja

00:02:19 Maksudnya memang orang tak kisahlah

00:02:21–00:02:24

00:02:19 Maksudnya memang orang tak kisahlah

00:02:22 Pasal quality ke tak quality ke

00:02:24–00:02:27

00:02:22 Pasal quality ke tak quality ke

00:02:24 Value for money ke

00:02:24 At least masalah aku soft

00:02:27–00:02:30

00:02:24 At least masalah aku soft

00:02:27 Sebab tu kita panggil basic solution

00:02:29 Selesaikan masalah yang paling basic

00:02:30–00:02:33

00:02:29 Selesaikan masalah yang paling basic

00:02:32 Aku nak kenyang je

00:02:33–00:02:36

00:02:32 Aku nak kenyang je

00:02:33 Tak kisahlah nasi lemak tu sikit lagi nak basi ke

00:02:36–00:02:39

00:02:33 Tak kisahlah nasi lemak tu sikit lagi nak basi ke

00:02:36 Dia punya ikan bilis ada tai ke

00:02:38 So biasanya

00:02:39–00:02:42

00:02:38 So biasanya

00:02:40 Dia bahagi 2

00:02:41 Macam ni AP formula dia

00:02:42–00:02:45

00:02:41 Macam ni AP formula dia

00:02:43 AP bahagi 2

00:02:45–00:02:48

00:02:43 AP bahagi 2

00:02:45 Maksudnya daripada RM4 ni kalau kita bahagi 2

00:02:47 Kita dapat RM2

00:02:48–00:02:51

00:02:47 Kita dapat RM2

00:02:49 Itu adalah cheap

00:02:51–00:02:54

00:02:49 Itu adalah cheap

00:02:51 Murah tak nasi lemak RM2

00:02:53 Murah kan ni kalau KL lah

00:02:54–00:02:57

00:02:53 Murah kan ni kalau KL lah

00:02:55 Kalau luar KL mungkin saya rasa boleh dapat

00:02:57–00:03:00

00:02:55 Kalau luar KL mungkin saya rasa boleh dapat

00:02:57 lah kot singgit ke kan. Tapi

00:02:59 untuk nasi lemak level RM2 ni dah

00:03:00–00:03:03

00:02:59 untuk nasi lemak level RM2 ni dah

00:03:00 murah dah ni. Kalau ada ayam

00:03:03–00:03:06

00:03:00 murah dah ni. Kalau ada ayam

00:03:03 lengkap dengan telur pun semua dah kena murah.

00:03:05 The next pula harga yang seterusnya

00:03:06–00:03:09

00:03:05 The next pula harga yang seterusnya

00:03:06 terpanggil sebagai

00:03:09–00:03:12

00:03:09 expensive.

00:03:11 Expensive ni pula dia nak

00:03:12–00:03:15

00:03:11 Expensive ni pula dia nak

00:03:12 high quality.

00:03:15–00:03:18

00:03:15 Dia kena ada

00:03:16 quality yang tinggi.

00:03:18–00:03:21

00:03:16 quality yang tinggi.

00:03:19 Kita nak high quality. Kita dah start di mana

00:03:21–00:03:24

00:03:19 Kita nak high quality. Kita dah start di mana

00:03:21 sebab kita bayang mahal

00:03:22 bukan bayang murah. So untuk

00:03:24–00:03:27

00:03:22 bukan bayang murah. So untuk

00:03:24 barang high quality ni kebiasaannya harga

00:03:26 dia. Daripada AP ni, kita

00:03:27–00:03:30

00:03:26 dia. Daripada AP ni, kita

00:03:28 darab dua.

00:03:30–00:03:33

00:03:30 Kalau sini, kita bahagi dua.

00:03:32 Sini, kita darab dua. Maksudnya, harga

00:03:33–00:03:36

00:03:32 Sini, kita darab dua. Maksudnya, harga

00:03:34 dia kebiasaannya dia rasa tak mahal double.

00:03:36–00:03:39

00:03:34 dia kebiasaannya dia rasa tak mahal double.

00:03:37 Ambil kau. RM8.

00:03:38 RM8 agak double. Tapi

00:03:39–00:03:42

00:03:38 RM8 agak double. Tapi

00:03:40 adakah kualiti naik sangat? Tak.

00:03:42–00:03:45

00:03:40 adakah kualiti naik sangat? Tak.

00:03:42 Sebenarnya, kualiti tak adalah naik double.

00:03:45–00:03:48

00:03:42 Sebenarnya, kualiti tak adalah naik double.

00:03:45 Sepatutnya, kualiti ni

00:03:46 kalau ikut logik, kena naik 100%. Tapi

00:03:48–00:03:51

00:03:46 kalau ikut logik, kena naik 100%. Tapi

00:03:48 kebiasaannya, beza antara affordable

00:03:50 dengan expensive. Kualiti ni

00:03:51–00:03:54

00:03:50 dengan expensive. Kualiti ni

00:03:52 naik dalam sekitar

00:03:54–00:03:57

00:03:52 naik dalam sekitar

00:03:54 30-50% sahaja.

00:03:56 Ni saya bucukkan rahsia

00:03:57–00:04:00

00:03:56 Ni saya bucukkan rahsia

00:03:59 Contoh kan

00:04:00–00:04:03

00:03:59 Contoh kan

00:04:00 Kereta kita ambil

00:04:01 Kata kita ada kereta yang murah

00:04:03–00:04:06

00:04:01 Kata kita ada kereta yang murah

00:04:03 Tengok dalam contoh tu

00:04:05 Saya tulis

00:04:05 Kereta

00:04:06–00:04:09

00:04:05 Kereta

00:04:06 Kereta cheap

00:04:07 Sorry anchor dulu

00:04:08 Anchor

00:04:09–00:04:12

00:04:08 Anchor

00:04:09 60,000

00:04:10 60,000 kita apa

00:04:11 MyV kot kan

00:04:12–00:04:15

00:04:11 MyV kot kan

00:04:13 MyV full spec

00:04:14 MyV full spec

00:04:15–00:04:18

00:04:14 MyV full spec

00:04:15 60,000

00:04:16 Maksudnya

00:04:16 Dia ada

00:04:18–00:04:21

00:04:18 Spek dia bankir

00:04:19 Bagus lah

00:04:20 Dia memang value for money

00:04:21–00:04:24

00:04:20 Dia memang value for money

00:04:21 Kan

00:04:22 Lepas tu kita ada kereta yang lagi murah pula

00:04:24–00:04:27

00:04:22 Lepas tu kita ada kereta yang lagi murah pula

00:04:24 Asia paling basic spec

00:04:26 Saga basic spec boleh dapat lah

00:04:27–00:04:30

00:04:26 Saga basic spec boleh dapat lah

00:04:27 Saga basic spec

00:04:28 RM30,000

00:04:30–00:04:33

00:04:30 Saga

00:04:30 Saga dah dulu lah

00:04:31 Dulu lah eh

00:04:32 Tapi maksudnya wujud lah

00:04:33–00:04:36

00:04:32 Tapi maksudnya wujud lah

00:04:33 Wujud

00:04:33 Kereta harga RM30,000 ni pun

00:04:35 Moral gila

00:04:36–00:04:39

00:04:35 Moral gila

00:04:36 Okay

00:04:36 Tapi atas daripada

00:04:38 Enterprise ni

00:04:39–00:04:42

00:04:38 Enterprise ni

00:04:39 Dia dah main label

00:04:40 Contoh macam tu

00:04:41 RM120,000

00:04:42–00:04:45

00:04:41 RM120,000

00:04:42 RM120,000 kerta apa

00:04:43 Kerta apa RM120,000

00:04:44 X

00:04:45–00:04:48

00:04:44 X

00:04:45 X

00:04:46 50

00:04:48–00:04:51

00:04:48 F50

00:04:48 HRV

00:04:49 Nampak

00:04:50 Kereta-kereta yang range-range macam tu

00:04:51–00:04:54

00:04:50 Kereta-kereta yang range-range macam tu

00:04:51 So dia dah kata

00:04:53 Mahal

00:04:54–00:04:57

00:04:53 Mahal

00:04:54 Tapi adakah

00:04:54 Kualiti dia

00:04:55 beza sangat dengan Myvi. Mungkin tak

00:04:57–00:05:00

00:04:55 beza sangat dengan Myvi. Mungkin tak

00:04:57 sangat. Mungkin naik lebih sikit je.

00:04:59 Tak adalah nabul segandu. Gila tak ada pun.

00:05:00–00:05:03

00:04:59 Tak adalah nabul segandu. Gila tak ada pun.

00:05:01 Walaupun harga dia naik segandu.

00:05:03–00:05:06

00:05:01 Walaupun harga dia naik segandu.

00:05:03 Still boleh bawa laju. Still stable.

00:05:06–00:05:09

00:05:06 Tapi dia lebih premium.

00:05:07 Rasa dia. Sebab itulah dia high quality.

00:05:09–00:05:12

00:05:07 Rasa dia. Sebab itulah dia high quality.

00:05:10 Okay. Next pula. Kita pergi

00:05:11 pada level yang selanjutnya. Dia panggil sebagai

00:05:12–00:05:15

00:05:11 pada level yang selanjutnya. Dia panggil sebagai

00:05:14 level

00:05:15–00:05:18

00:05:14 level

00:05:15 luxury.

00:05:17 Luxury ni maksudnya dia adalah

00:05:18–00:05:21

00:05:17 Luxury ni maksudnya dia adalah

00:05:19 brand status.

00:05:21–00:05:24

00:05:21 Oh. Yang ni orang mementingkan

00:05:23 kebanggaan.

00:05:24–00:05:27

00:05:23 kebanggaan.

00:05:25 Status.

00:05:26 Maksudnya, dia beli sebab ada brand.

00:05:27–00:05:30

00:05:26 Maksudnya, dia beli sebab ada brand.

00:05:29 Contohlah, kalau saya beli Proton.

00:05:30–00:05:33

00:05:29 Contohlah, kalau saya beli Proton.

00:05:31 Walaupun Proton dah high quality dah sekarang.

00:05:33–00:05:36

00:05:31 Walaupun Proton dah high quality dah sekarang.

00:05:34 Jili yang dengan X70.

00:05:36–00:05:39

00:05:36 Boleh tak aku eh?

00:05:37 Tapi, stay Proton.

00:05:39–00:05:42

00:05:37 Tapi, stay Proton.

00:05:39 Saya nak kalau boleh bukan Proton.

00:05:42–00:05:45

00:05:42 Dia tak nak apa.

00:05:42 Saya nak kereta Continental.

00:05:44 BMW, Merz.

00:05:45–00:05:48

00:05:44 BMW, Merz.

00:05:47 Sebarulah ada kelas sikit.

00:05:48–00:05:51

00:05:47 Sebarulah ada kelas sikit.

00:05:48 So, samalah macam nasi lemak tadi ni.

00:05:50 Nasi lemak, kalau mahal, ni kalau kita beli dekat mana eh?

00:05:51–00:05:54

00:05:50 Nasi lemak, kalau mahal, ni kalau kita beli dekat mana eh?

00:05:54–00:05:57

00:05:50 Nasi lemak, kalau mahal, ni kalau kita beli dekat mana eh?

00:05:56 Cikeraishok pun kan

00:05:57–00:06:00

00:05:56 Cikeraishok pun kan

00:05:57 Contohnya ibarat cikeraishok mahal

00:05:58 Tapi kalau awak nak beli

00:06:00–00:06:03

00:05:58 Tapi kalau awak nak beli

00:06:00 Nasi lemak ataupun nasi ayam

00:06:02 Yang berkualiti

00:06:03–00:06:06

00:06:02 Yang berkualiti

00:06:04 Yang luxury bukan kualiti dah

00:06:06–00:06:09

00:06:04 Yang luxury bukan kualiti dah

00:06:06 AP dia darat 10

00:06:08 Ya darat 10

00:06:09–00:06:12

00:06:08 Ya darat 10

00:06:09 Darat 10 maksudnya harga dia RM

00:06:11 10 kali kena kesini

00:06:12–00:06:15

00:06:11 10 kali kena kesini

00:06:13 RM40

00:06:14 Ni makan kat mana ni

00:06:15–00:06:18

00:06:14 Ni makan kat mana ni

00:06:15 Makan kat hotel

00:06:16 Contohnya Mandarin Oriental

00:06:18–00:06:21

00:06:16 Contohnya Mandarin Oriental

00:06:18 Grand Hyatt ke

00:06:20 Apa benda

00:06:20 Hotel hotel yang

00:06:21–00:06:24

00:06:20 Hotel hotel yang

00:06:21 5 star apa semua tu

00:06:23 Selambah je dia charge

00:06:24–00:06:27

00:06:23 Selambah je dia charge

00:06:24 But then nasi lemah ke nak kata sendap gila

00:06:26 Sama juga guys

00:06:27–00:06:30

00:06:26 Sama juga guys

00:06:27 Kualiti memang ada naik juga

00:06:29 Ada naik taksi tak banyak dah

00:06:30–00:06:33

00:06:29 Ada naik taksi tak banyak dah

00:06:31 Naik sekitar dalam mungkin 10% to 30%

00:06:33–00:06:36

00:06:31 Naik sekitar dalam mungkin 10% to 30%

00:06:35 Lagi sikit kualiti naik

00:06:36–00:06:39

00:06:35 Lagi sikit kualiti naik

00:06:37 Kalau sini ke sini kualiti naik juga

00:06:39–00:06:42

00:06:37 Kalau sini ke sini kualiti naik juga

00:06:39 Signifikal lah

00:06:40 30 to 50%

00:06:42–00:06:45

00:06:40 30 to 50%

00:06:42 Tapi antara expensive ke luxury

00:06:45–00:06:48

00:06:42 Tapi antara expensive ke luxury

00:06:45 Kualiti tak naik sangat banyak

00:06:47 Yang naik lebih kepada brand status

00:06:48–00:06:51

00:06:47 Yang naik lebih kepada brand status

00:06:49 Dia ada kelas kau jah

00:06:51–00:06:54

00:06:49 Dia ada kelas kau jah

00:06:51 Contoh macam iPhone

00:06:52 iPhone keunikan dia

00:06:54–00:06:57

00:06:52 iPhone keunikan dia

00:06:54 Dia ada brand status

00:06:56 Dia bukan sahaja phone yang berkualiti

00:06:57–00:07:00

00:06:56 Dia bukan sahaja phone yang berkualiti

00:06:58 Harga RM5,000

00:06:59 Tapi

00:07:00–00:07:03

00:06:59 Tapi

00:07:00 Dia juga ada status

00:07:01 Ada kelas

00:07:02 Sebab tu iPhone kalau nak jual

00:07:03–00:07:06

00:07:02 Sebab tu iPhone kalau nak jual

00:07:04 Market value dia maintain

00:07:05 Contoh awak cuba nak jual iPhone 16

00:07:06–00:07:09

00:07:05 Contoh awak cuba nak jual iPhone 16

00:07:08 Awak jual iPhone 16

00:07:09–00:07:12

00:07:08 Awak jual iPhone 16

00:07:10 Harga beli RM5,000

00:07:11 Harga jual RM3,500

00:07:12–00:07:15

00:07:11 Harga jual RM3,500

00:07:12 Drop RM1,500 je

00:07:14 Cuba awak cuba jual

00:07:15–00:07:18

00:07:14 Cuba awak cuba jual

00:07:15 iPhone-iPhone Cina

00:07:17 Xiaomi, Redmi ke yang

00:07:18–00:07:21

00:07:17 Xiaomi, Redmi ke yang

00:07:19 Mahal-mahal

00:07:19 Memang ada RM5,000

00:07:20 Jual terus harga RM1,500

00:07:21–00:07:24

00:07:20 Jual terus harga RM1,500

00:07:21 RM2,000

00:07:22 Maksudnya value

00:07:23 phone China yang

00:07:24–00:07:27

00:07:23 phone China yang

00:07:25 include quality

00:07:26 sama quality je

00:07:27–00:07:30

00:07:26 sama quality je

00:07:27 tapi dia tak ada luxury

00:07:28 bila tak ada luxury

00:07:29 dia punya resell value dia drop

00:07:30–00:07:33

00:07:29 dia punya resell value dia drop

00:07:31 sebab itulah

00:07:32 kereta-kereta Jepun ni

00:07:33–00:07:36

00:07:32 kereta-kereta Jepun ni

00:07:33 walaupun

00:07:34 walaupun kereta Jepun ni

00:07:35 macam orang kata

00:07:36–00:07:39

00:07:35 macam orang kata

00:07:38 mahal

00:07:38 tapi resell value dia tinggi

00:07:39–00:07:42

00:07:38 tapi resell value dia tinggi

00:07:40 sebab dia ada juga

00:07:41 brand status Honda

00:07:42–00:07:45

00:07:41 brand status Honda

00:07:42 ada kelas juga

00:07:44 walaupun tak banyak

00:07:44 ok

00:07:45–00:07:48

00:07:44 ok

00:07:45 next pula

00:07:46 level yang lagi tinggi

00:07:47 dia panggil sebagai

00:07:48–00:07:51

00:07:47 dia panggil sebagai

00:07:48 level limited

00:07:49 limited ke

00:07:50 exclusive ke

00:07:51–00:07:54

00:07:50 exclusive ke

00:07:51 maksudnya

00:07:52 dia adalah

00:07:53 Dan jadi macam rare collection

00:07:54–00:07:57

00:07:53 Dan jadi macam rare collection

00:07:55 Rare collection ni

00:07:56 Macam orang lah jadi collection lah

00:07:57–00:08:00

00:07:56 Macam orang lah jadi collection lah

00:07:59 Contohnya

00:08:00–00:08:03

00:08:00 Macam

00:08:00 Katakan lah

00:08:03–00:08:06

00:08:03 Laptop

00:08:04 IMAX yang lama

00:08:05 Tiba-tiba unit kat dunia

00:08:06–00:08:09

00:08:05 Tiba-tiba unit kat dunia

00:08:06 Tak banyak

00:08:07 Dah jadi rare collection

00:08:08 Rare collection ni

00:08:09–00:08:12

00:08:08 Rare collection ni

00:08:09 Harga dia

00:08:10 The sky is the limit lah

00:08:11 Sampai orang buat investment

00:08:12–00:08:15

00:08:11 Sampai orang buat investment

00:08:12 Contoh RRZ

00:08:13 Ada tinggal 10 je

00:08:14 RRZ RGState kat Malaysia ni

00:08:15–00:08:18

00:08:14 RRZ RGState kat Malaysia ni

00:08:16 Dah harga jadi mahal

00:08:17 Kalau ikut RRZ

00:08:17 Harga berapa dia

00:08:18–00:08:21

00:08:17 Harga berapa dia

00:08:18 RM1,000

00:08:19 RM80,000

00:08:20 RM1 lebih

00:08:20 Tiba-tiba harga boleh jadi

00:08:21–00:08:24

00:08:20 Tiba-tiba harga boleh jadi

00:08:22 RM1,000,000

00:08:22 Contohnya, so simple calculation secara potensi dia, kalau barang tu limited, harga dia boleh 20 kali daripada yang ni.

00:08:24–00:08:27

00:08:22 Contohnya, so simple calculation secara potensi dia, kalau barang tu limited, harga dia boleh 20 kali daripada yang ni.

00:08:27–00:08:30

00:08:22 Contohnya, so simple calculation secara potensi dia, kalau barang tu limited, harga dia boleh 20 kali daripada yang ni.

00:08:30–00:08:33

00:08:22 Contohnya, so simple calculation secara potensi dia, kalau barang tu limited, harga dia boleh 20 kali daripada yang ni.

00:08:30 Maksudnya ibaratnya, harga dia mungkin boleh RM80.

00:08:33–00:08:36

00:08:30 Maksudnya ibaratnya, harga dia mungkin boleh RM80.

00:08:34 Ini kalau cerita nasi lemak.

00:08:35 Nasi lemak paling desik, harga RM2.

00:08:36–00:08:39

00:08:35 Nasi lemak paling desik, harga RM2.

00:08:38 Nasi lemak standard, yang affordable, sedap dan berbaloi RM8.

00:08:39–00:08:42

00:08:38 Nasi lemak standard, yang affordable, sedap dan berbaloi RM8.

00:08:42–00:08:45

00:08:38 Nasi lemak standard, yang affordable, sedap dan berbaloi RM8.

00:08:43 Nasi lemak mahal, kat kedai-kedai yang ada kelas sikit, kedai-kedai cafe ke, mungkin RM8.

00:08:45–00:08:48

00:08:43 Nasi lemak mahal, kat kedai-kedai yang ada kelas sikit, kedai-kedai cafe ke, mungkin RM8.

00:08:48–00:08:51

00:08:43 Nasi lemak mahal, kat kedai-kedai yang ada kelas sikit, kedai-kedai cafe ke, mungkin RM8.

00:08:48 Nasi lemak level luxury yang bukan sahaja sedap

00:08:51–00:08:54

00:08:48 Nasi lemak level luxury yang bukan sahaja sedap

00:08:52 Tapi tempat tu pun kelas, skandalite dinner, fine dining apa semua

00:08:54–00:08:57

00:08:52 Tapi tempat tu pun kelas, skandalite dinner, fine dining apa semua

00:08:55 RM40

00:08:56 Nasi lemak yang dimasak oleh Chef One

00:08:57–00:09:00

00:08:56 Nasi lemak yang dimasak oleh Chef One

00:08:58 Contohnya, air tangan Chef One we limited

00:09:00–00:09:03

00:08:58 Contohnya, air tangan Chef One we limited

00:09:01 Sehari Chef One masak 80 pinggan je

00:09:03–00:09:06

00:09:01 Sehari Chef One masak 80 pinggan je

00:09:04 Ataupun 200 pinggan je dia masak

00:09:06–00:09:09

00:09:04 Ataupun 200 pinggan je dia masak

00:09:06 Dah, awak kena beli harga lagi double

00:09:08 Tantar kripal

00:09:09–00:09:12

00:09:08 Tantar kripal

00:09:09 So that's why guys

00:09:10 Ini adalah level-level harga

00:09:12–00:09:15

00:09:10 Ini adalah level-level harga

00:09:13 Bila awak faham benda ni, awak akan tahu yang harga ini sangatlah subjektif

00:09:15–00:09:18

00:09:13 Bila awak faham benda ni, awak akan tahu yang harga ini sangatlah subjektif

00:09:17 Tak ada barang murah

00:09:18–00:09:21

00:09:17 Tak ada barang murah

00:09:19 Tak ada barang mahal

00:09:20 Yang ada hanyalah value yang tinggi

00:09:21–00:09:24

00:09:20 Yang ada hanyalah value yang tinggi

00:09:22 Ataupun value yang rendah

00:09:23 Dan value ni

00:09:24–00:09:27

00:09:23 Dan value ni

00:09:24 Dia bukan kualiti sangat

00:09:26 Dia kadang-kadang brand

00:09:27–00:09:30

00:09:26 Dia kadang-kadang brand

00:09:27 Nampak tak?

00:09:28 Lagi tinggi

00:09:29 Adalah barang yang lagi orang tak boleh beli

00:09:30–00:09:33

00:09:29 Adalah barang yang lagi orang tak boleh beli

00:09:31 Lagi bawah

00:09:32 Adalah barang yang commodity

00:09:33–00:09:36

00:09:32 Adalah barang yang commodity

00:09:34 Lagi banyak orang boleh beli

00:09:35 Lagi bersepah

00:09:36–00:09:39

00:09:35 Lagi bersepah

00:09:36 Lagi murah

00:09:37 Jadi commodity

00:09:38 Maksudnya

00:09:39–00:09:42

00:09:38 Maksudnya

00:09:39 Menjadi benda yang drop value

00:09:40 So

00:09:41 Bila awak faham pricing strategi

00:09:42–00:09:45

00:09:41 Bila awak faham pricing strategi

00:09:43 Kita kena pilih

00:09:45–00:09:48

00:09:45 Kita nak menang dekat mana

00:09:46 Tadi awak dah belajar

00:09:47 Empat kuadran ni

00:09:48–00:09:51

00:09:47 Empat kuadran ni

00:09:49 Slow sikit kan

00:09:51–00:09:54

00:09:52 Kuadran ni kita dah belajar tadi

00:09:53 Cheap

00:09:54–00:09:57

00:09:53 Cheap

00:09:54 Quality

00:09:55 Speed

00:09:56 Dengan distribution

00:09:57–00:10:00

00:09:56 Dengan distribution

00:09:57 Okay

00:09:58 So awak kena pilih lah

00:09:59 Katalah

00:10:00–00:10:03

00:09:59 Katalah

00:10:00 Okay saya punya quality tu kan

00:10:01 Okay awak kata

00:10:02 Awak punya quality kan

00:10:03–00:10:06

00:10:02 Awak punya quality kan

00:10:03 Okay awak nak quality ni lepas mana

00:10:05 Expensive ke affordable lah

00:10:06–00:10:09

00:10:05 Expensive ke affordable lah

00:10:07 Hantar dua ni lah

00:10:07 Kalau cheap dah fesal lah awak

00:10:09–00:10:12

00:10:07 Kalau cheap dah fesal lah awak

00:10:09 Cheap

00:10:10 Awak jangan lah

00:10:11 Cheap

00:10:11 Lepas tu awak buat affordable pula

00:10:12–00:10:15

00:10:11 Lepas tu awak buat affordable pula

00:10:13 Ha dah cheap affordable pula

00:10:15–00:10:18

00:10:13 Ha dah cheap affordable pula

00:10:15 Mana satu ni

00:10:15 Cheap

00:10:16 Cheap.

00:10:16 Kau faham-kau faham apa?

00:10:17 Yang penting-penting.

00:10:18–00:10:21

00:10:17 Yang penting-penting.

00:10:18 Kau speed.

00:10:19 Speed banyak boleh pilih.

00:10:20 Kau boleh buat speed yang murah.

00:10:21–00:10:24

00:10:20 Kau boleh buat speed yang murah.

00:10:23 Speed murah.

00:10:24–00:10:27

00:10:24 Speed jarang murah.

00:10:25 Speed biasa mahal.

00:10:26 Kalau speed murah,

00:10:27–00:10:30

00:10:26 Kalau speed murah,

00:10:27 maksudnya quality memang hauk.

00:10:28 So speed,

00:10:29 mungkin speed dia akan start dekat sini.

00:10:30–00:10:33

00:10:29 mungkin speed dia akan start dekat sini.

00:10:32 Buka sikit.

00:10:33–00:10:36

00:10:32 Buka sikit.

00:10:34 Slow kan lah.

00:10:39–00:10:42

00:10:39 So, awak kena faham.

00:10:40 Ini adalah

00:10:42–00:10:45

00:10:42 5, 4, 1, 2, 3, 4.

00:10:44 5 level harga yang awak kena pilih.

00:10:45–00:10:48

00:10:44 5 level harga yang awak kena pilih.

00:10:46 So, dalam tutorial, tengok dalam tutorial, tengok kat sini, pricing strategy, awak boleh tengok dekat dalam tutorial yang saya disediakan ni, dalam homework exercise ni, pricing strategy sebenarnya kita boleh set sama ada kita nak buat dia macam mana.

00:10:48–00:10:51

00:10:51–00:10:54

00:10:54–00:10:57

00:10:57–00:11:00

00:11:00–00:11:03

00:11:03–00:11:06

00:11:03 Okay katakanlah

00:11:04 Awak masukkan nombor produk awak dulu

00:11:06–00:11:09

00:11:04 Awak masukkan nombor produk awak dulu

00:11:07 Assess pertama adalah

00:11:08 Masukkan dulu nombor produk

00:11:09–00:11:12

00:11:08 Masukkan dulu nombor produk

00:11:10 Contohnya awak tulis

00:11:11 Produk awak adalah

00:11:12–00:11:15

00:11:11 Produk awak adalah

00:11:14 Apa yang satu produk

00:11:15–00:11:18

00:11:14 Apa yang satu produk

00:11:15 Pusat tuition

00:11:16 Kelas

00:11:17 Mengaji

00:11:18–00:11:21

00:11:17 Mengaji

00:11:18 Haa contohnya

00:11:19 Okay kelas mengaji standar ke apa

00:11:21–00:11:24

00:11:19 Okay kelas mengaji standar ke apa

00:11:21 Harga affordable ke

00:11:23 Berapa

00:11:24–00:11:27

00:11:24 Kelas mengaji

00:11:25 RM50 sebulan

00:11:27–00:11:33

00:11:27 Ke satu sesi

00:11:28 Ambil sebulan lah sebulan

00:11:29 RM50 sebulan

00:11:31 Eh sedang mudah kan

00:11:33–00:11:42

00:11:34 Afordable lah

00:11:35 Bukan yang

00:11:37 Seratus lah

00:11:38 Seratus lah

00:11:39 Ini mungkin salah

00:11:42–00:11:45

00:11:39 Ini mungkin salah

00:11:42 Awak kena study market tu betul

00:11:44 So kalau tengok kat sini

00:11:45–00:11:48

00:11:44 So kalau tengok kat sini

00:11:46 Nampak sistem dia auto kira

00:11:48–00:11:51

00:11:46 Nampak sistem dia auto kira

00:11:48 Sebab saya dah masukkan formula

00:11:50 Dah masukkan formula

00:11:51–00:11:54

00:11:50 Dah masukkan formula

00:11:51 Dekat grade ni ada formula dia

00:11:52 Katalah awak letak

00:11:53 Kelas mengaji tu

00:11:54–00:11:57

00:11:53 Kelas mengaji tu

00:11:54 Bila awak dah study market

00:11:56 Awak tengok

00:11:56 Anggaran kelas mengaji

00:11:57–00:12:00

00:11:56 Anggaran kelas mengaji

00:11:57 Sebenarnya adalah RM100

00:12:00–00:12:03

00:11:57 Sebenarnya adalah RM100

00:12:00 Maka kalau awak buat harga RM50

00:12:02 Awak dalam kategori murah

00:12:03–00:12:06

00:12:02 Awak dalam kategori murah

00:12:03 Kalau awak buat harga 200

00:12:05 Awak dalam kategori yang mahal

00:12:06–00:12:09

00:12:05 Awak dalam kategori yang mahal

00:12:07 Awak buat harga luxury

00:12:09–00:12:12

00:12:07 Awak buat harga luxury

00:12:09 Puh luxury

00:12:10 Ustaz datang rumah

00:12:11 Siap tolong masak

00:12:12–00:12:15

00:12:11 Siap tolong masak

00:12:12 Siap baca yayasin

00:12:14 Minum

00:12:14 Bismillahirrahmanirrahim

00:12:15–00:12:18

00:12:14 Bismillahirrahmanirrahim

00:12:15 Hafal langkau

00:12:16 Contoh ni kan

00:12:18–00:12:21

00:12:16 Contoh ni kan

00:12:18 Dan limited

00:12:19 Limited mungkin ustaz celebrity pula

00:12:20 Dah limited je

00:12:21–00:12:24

00:12:20 Dah limited je

00:12:22 Jumpa daripada depan

00:12:22 Datang rumah dia ke

00:12:23 Ustaz Mahdi

00:12:24–00:12:27

00:12:23 Ustaz Mahdi

00:12:25 Mana-mana ustaz yang memang high end ni lah

00:12:27–00:12:30

00:12:25 Mana-mana ustaz yang memang high end ni lah

00:12:29 So nampak kat sini

00:12:30–00:12:36

00:12:29 So nampak kat sini

00:12:30 Ini adalah harga

00:12:31 Jadi sudah affordable

00:12:32 Jadi awak tukarlah

00:12:33 Katalah punya produk ni adalah

00:12:35 Produk apa lagi

00:12:36–00:12:39

00:12:35 Produk apa lagi

00:12:38 Produk typical

00:12:39–00:12:42

00:12:38 Produk typical

00:12:39 Contohnya

00:12:40 Supplement

00:12:42–00:12:45

00:12:43 Supplement

00:12:44 Supplement awak ni

00:12:45–00:12:48

00:12:44 Supplement awak ni

00:12:45 Awak letak harga

00:12:47 Awak tengok harga market

00:12:48–00:12:51

00:12:47 Awak tengok harga market

00:12:48 Supplement yang standard

00:12:49 Harga dia dalam sitar

00:12:50 Katalah berapa

00:12:51–00:12:54

00:12:50 Katalah berapa

00:12:51 Supplement

00:12:52 RM60

00:12:52 Supplement

00:12:53 Satu botol

00:12:53 RM60

00:12:54–00:12:57

00:12:53 RM60

00:12:54 Standard RM60

00:12:56 So maksudnya

00:12:57–00:13:00

00:12:56 So maksudnya

00:12:57 Kalau awak jual harga RM30

00:12:58 Awak dalam kategori yang sangat murah

00:13:00–00:13:03

00:12:58 Awak dalam kategori yang sangat murah

00:13:00 Supplement RM30 je

00:13:01 Oh biasa orang jual supplement ni

00:13:03–00:13:06

00:13:01 Oh biasa orang jual supplement ni

00:13:03 Harga RM60, RM120

00:13:05 Kalau mahal RM120

00:13:06–00:13:09

00:13:05 Kalau mahal RM120

00:13:06 Nampak

00:13:07 Kalau luxury

00:13:08 Oh luxury

00:13:09–00:13:12

00:13:08 Oh luxury

00:13:09 Katalah awak buat skincare

00:13:10 Skincare apa logik juga

00:13:11 Skincare standard lah

00:13:12–00:13:15

00:13:11 Skincare standard lah

00:13:13 Macam skincare RM60

00:13:15–00:13:18

00:13:13 Macam skincare RM60

00:13:15 Awak beli-beli-beli kat luar tu

00:13:17 Eh murah

00:13:18–00:13:21

00:13:17 Eh murah

00:13:18 RM30

00:13:19 Awak jual skincare awak harga RM120

00:13:21–00:13:24

00:13:19 Awak jual skincare awak harga RM120

00:13:21 Mahal juga

00:13:22 Awak jual harga RM600

00:13:23 Wih ni dah level Dior

00:13:24–00:13:27

00:13:23 Wih ni dah level Dior

00:13:25 Level-level Chanel ke

00:13:26 Tak tahu lah

00:13:27–00:13:30

00:13:26 Tak tahu lah

00:13:27 Skincare level-level macam tu kan

00:13:28 Limited ni pula

00:13:29 Oh mungkin dia pakai

00:13:30–00:13:33

00:13:29 Oh mungkin dia pakai

00:13:32 Ingredient yang memang rare

00:13:33–00:13:36

00:13:32 Ingredient yang memang rare

00:13:33 Kat Malaysia ni nak dapat brand tu memang limited

00:13:35 Dia dah jadi lain pula harga dia

00:13:36–00:13:39

00:13:35 Dia dah jadi lain pula harga dia

00:13:37 Dia macam level lebih daripada

00:13:38 Lajeri dah dia dah exclusive

00:13:39–00:13:42

00:13:38 Lajeri dah dia dah exclusive

00:13:40 Dia dah limited

00:13:41 Sebab celebrity je pakai

00:13:42–00:13:45

00:13:41 Sebab celebrity je pakai

00:13:43 Even celebrity pun nak pakai

00:13:45–00:13:48

00:13:43 Even celebrity pun nak pakai

00:13:45 Lajeri ni pun struggle

00:13:46 Sekali ada seorang celebrity tu

00:13:48–00:13:51

00:13:48 Dia nak

00:13:49 Poyok sikit

00:13:50 Dia ambil gambar depan bilik make up dia

00:13:51–00:13:54

00:13:50 Dia ambil gambar depan bilik make up dia

00:13:51 Bersama

00:13:52 Eh jelak

00:13:53 Eh brand ni

00:13:54–00:13:57

00:13:53 Eh brand ni

00:13:54 Eh ni tak ada kat Malaysia ni

00:13:55 Maksudnya dia kena pergi dekat

00:13:56 UK

00:13:57–00:14:00

00:13:56 UK

00:13:57 Pergi dekat Korea

00:13:58 Import

00:13:59 ni mahal ni

00:14:00–00:14:03

00:13:59 ni mahal ni

00:14:00 check

00:14:00 gila lah harga dia

00:14:01 RM800

00:14:02 RM1000

00:14:03–00:14:06

00:14:02 RM1000

00:14:03 tu dah level limited

00:14:04 macam tu eh

00:14:05 so

00:14:06–00:14:09

00:14:05 so

00:14:06 pastikan

00:14:07 awak clear

00:14:08 dekat sini

00:14:08 jadi siapkan

00:14:09–00:14:12

00:14:08 jadi siapkan

00:14:10 panduan ni

00:14:11 simple je

00:14:12–00:14:15

00:14:11 simple je

00:14:12 masukkan je

00:14:12 ni asalnya 5 minit

00:14:13 boleh settle eh

00:14:14 at least awak tahu

00:14:15–00:14:18

00:14:14 at least awak tahu

00:14:15 harga market

00:14:16 dan pastikan

00:14:17 tolong study anchor

00:14:18–00:14:21

00:14:17 tolong study anchor

00:14:19 study AP

00:14:20 anchor price ni

00:14:21–00:14:24

00:14:20 anchor price ni

00:14:22 awak kena study

00:14:22 betul-betul

00:14:23 jangan jadi macam saya

00:14:24–00:14:27

00:14:23 jangan jadi macam saya

00:14:24 saya main letak je

00:14:25 awak kena tengok market

00:14:26 market biasa

00:14:27–00:14:30

00:14:26 market biasa

00:14:27 harga berapa

00:14:28 Ambil average

00:14:29 Letak sebagai P

00:14:30–00:14:33

00:14:29 Letak sebagai P

00:14:30 So baru awak tahu

00:14:30 Harga awak murah

00:14:31 Mahal

00:14:32 Largeri

00:14:33–00:14:36

00:14:32 Largeri

00:14:33 Ataupun limited

00:14:34 Jumpa live video selanjutnya

00:14:36–00:14:37

00:14:34 Jumpa live video selanjutnya

00:14:36 Zas

5 Level Price

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