4 Positioning Quadrant Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:06] Step yang pertama adalah Brand Positioning. Kita tengok slide ni betul-betul. Ada banyak benda. Jom saya go through one by one. [semak: uncertain words] [00:00:06–00:00:15] Untuk Brand Positioning ni, first sekali sebelum awak start apa-apa bisnes, awak kena tahu Brand Positioning ni sangat-sangat penting. [semak: uncertain words] [00:00:15–00:00:26] Awak kena jelas dulu dekat mana positioning brand awak. Bukan poisoning. Positioning. Ada 4 kemenangan dalam bisnes yang awak boleh pilih. [semak: uncertain words, number or amount] [00:00:26–00:00:28] Kita kena buat kwadran macam ni [00:00:28–00:00:29] Okay, awak boleh tengok [semak: uncertain words] [00:00:29–00:00:32] Kemenangan yang pertama adalah dipanggil sebagai [00:00:32–00:00:33] Chip [semak: uncertain words] [00:00:33–00:00:34] Dia orang kata [semak: uncertain words] [00:00:34–00:00:35] Awak nak menang kat mana [semak: uncertain words] [00:00:35–00:00:37] Nak jadi brand yang paling murah ke [semak: uncertain words] [00:00:37–00:00:38] Macam mana [00:00:38–00:00:38] Haa, ni chip [semak: uncertain words] [00:00:38–00:00:39] Nombor 2 [semak: uncertain words, number or amount] [00:00:39–00:00:41] Awak boleh menang pada quality [semak: uncertain words] [00:00:41–00:00:43] Saya nak jadi paling quality lah tuan [00:00:43–00:00:43] Boleh juga [00:00:43–00:00:46] Ataupun awak nak menang pada laju [00:00:46–00:00:48] Awak nak jadi brand yang paling laju [00:00:48–00:00:48] Delivery paling laju [00:00:48–00:00:49] Contoh macam McDonald [00:00:50–00:00:52] McDonald dia terkenal dengan kelajuan [00:00:52–00:00:53] Dia sangat laju [00:00:53–00:00:54] Nak kata quality sangat [00:00:54–00:00:55] Biasa-biasa je [00:00:55–00:00:55] Nak kata [00:00:55–00:00:57] Murah tak murah pun mahal [00:00:57–00:00:58] Tapi dia sangat laju [semak: uncertain words] [00:00:58–00:01:00] Ataupun nombor empat adalah [00:01:01–00:01:01] Distribution [00:01:04–00:01:06] Distribution bermaksud mudah dapat [00:01:06–00:01:08] Okay, jom saya explain lebih detail [semak: uncertain words] [00:01:08–00:01:09] Awak kena bayangkan eh [00:01:09–00:01:12] Bisnes awak tak boleh menang semua [00:01:12–00:01:14] Dia kena menang salah satu sahaja [00:01:14–00:01:16] Dan ada empat positioning dalam bisnes [00:01:16–00:01:18] Contohnya kita akan rate [00:01:18–00:01:20] Per sepuluh berapa [00:01:20–00:01:22] Contohnya kalau kita ambil satu brand [00:01:22–00:01:23] Nama dia Speedmart [00:01:23–00:01:25] Pernah pergi Speedmart tak? [00:01:25–00:01:26] Speedmart [00:01:26–00:01:27] Waktu dia famous [00:01:27–00:01:28] Mula-mula dulu [00:01:28–00:01:29] Dia terkenal dengan apa [00:01:29–00:01:31] Terkenal dengan [00:01:31–00:01:32] Meletakkan harga [00:01:33–00:01:34] RM87 [semak: number or amount] [00:01:36–00:01:36] RM60 [semak: uncertain words, number or amount] [00:01:36–00:01:38] RM0.7 [semak: uncertain words, number or amount] [00:01:38–00:01:40] Dia ada sen-sen [semak: uncertain words] [00:01:40–00:01:41] Kalau beli coklat pula [00:01:41–00:01:43] Beli benda-benda tu [00:01:43–00:01:43] Contohnya [00:01:43–00:01:45] RM0.57 [semak: number or amount] [00:01:45–00:01:46] RM0.56 [semak: number or amount] [00:01:46–00:01:48] Contohnya [00:01:48–00:01:49] RM0.75 [semak: number or amount] [00:01:49–00:01:51] Dia suka main sen-sen [00:01:51–00:01:52] Kita pun macam [00:01:52–00:01:53] Serius lah [00:01:53–00:01:54] Murang gila [00:01:54–00:01:55] Betul-betul dia [00:01:55–00:01:57] Dia tak ada macam [semak: uncertain words] [00:01:57–00:01:58] Kedai mamak kan [00:01:58–00:01:59] Dia main congak-congak je kan [00:01:59–00:02:00] Kejap RM60 [semak: number or amount] [00:02:00–00:02:01] Kejap RM70 [semak: number or amount] [00:02:01–00:02:02] Tapi [00:02:02–00:02:04] Speedmart dia terkenal dengan [semak: uncertain words] [00:02:04–00:02:05] Beli gula-gula [00:02:05–00:02:06] Kalau beli susu [00:02:06–00:02:07] Susu pun paling murah dekat Speedmart [00:02:07–00:02:08] So that's why [00:02:08–00:02:10] Antara positioning yang power [00:02:10–00:02:12] Dekat Speedmart ni adalah [semak: uncertain words] [00:02:12–00:02:14] Dia memang nak target yang paling murah [00:02:14–00:02:16] Ibaratnya dia cuba nak buat 9 per 10 [semak: uncertain words, number or amount] [00:02:16–00:02:18] Aku nak brand aku dikenali sebagai yang [00:02:18–00:02:19] Paling murah [00:02:19–00:02:20] Paling murah [00:02:20–00:02:22] So dia menang dalam market [00:02:22–00:02:23] Dia position kan dekat sini [semak: uncertain words] [00:02:23–00:02:24] Paling murah [00:02:24–00:02:25] Tapi quality [semak: uncertain words] [00:02:25–00:02:26] Nak kata quality sangat [00:02:26–00:02:27] Speedmart biasa-biasa je [00:02:27–00:02:29] Speedmart kalau awak pergi [00:02:29–00:02:30] Stock tak pernah simpan [semak: uncertain words] [00:02:30–00:02:31] So mungkin kita kena rate [00:02:31–00:02:32] Speedmart ni [00:02:32–00:02:32] Quality dia adalah [semak: uncertain words] [00:02:33–00:02:34] Mungkin [00:02:34–00:02:35] 4.10 [semak: number or amount] [00:02:35–00:02:36] Kan [00:02:36–00:02:37] Sampai kita pula nak kenali [00:02:37–00:02:37] Stock dia [00:02:37–00:02:39] Mungkin dari sudut speed pula [00:02:39–00:02:40] Speedmart laju ke [00:02:40–00:02:41] Kadang-kadang buka [00:02:41–00:02:42] Ada 2 counter je [semak: number or amount] [00:02:42–00:02:43] Udah lah ramai [semak: uncertain words] [00:02:43–00:02:44] Speedmart agak slow eh [semak: uncertain words] [00:02:44–00:02:45] Biar pergi kedai acih [semak: uncertain words] [00:02:45–00:02:46] Biar pergi kedai-kedai lain [00:02:46–00:02:47] Lagi laju bayar [00:02:47–00:02:48] Speedmart agak lambat [00:02:48–00:02:49] So bagi saya [00:02:49–00:02:49] Speedmart untuk speed ni [00:02:49–00:02:51] Saya tak rate tinggi sangat lah [00:02:51–00:02:52] Mungkin 6.10 [semak: number or amount] [00:02:53–00:02:56] So, yang dia paling-paling menang [00:02:56–00:02:57] Speedmart menang dekat chip dulu [semak: uncertain words] [00:02:58–00:03:01] Then eventually, barulah sekarang ni dia menang pada distribution [semak: uncertain words] [00:03:01–00:03:02] Awak kena faham [00:03:02–00:03:05] Distribution ni game yang jarang kita menang [00:03:05–00:03:07] Biasanya kalau awak menang dekat distribution [00:03:07–00:03:08] Memang saya setuju [00:03:08–00:03:10] Sekarang speedmart dia sangat-sangat banyak dekat Malaysia [00:03:10–00:03:12] Itu sebab investment dah masuk [00:03:12–00:03:15] So, game distribution ni adalah game jerung besar [00:03:16–00:03:18] Kita kalau kita ikan bilis ni [semak: uncertain words] [00:03:18–00:03:20] Biasanya kita kena pilih salah satu bertiga ni je lah [00:03:20–00:03:21] Jaranglah kita nak menang kat sini [00:03:21–00:03:23] Ok next pula [semak: uncertain words] [00:03:23–00:03:24] Brand yang seterusnya [semak: uncertain words] [00:03:24–00:03:25] Brand yang berkualiti [00:03:25–00:03:27] Saya suka ambil baju Melayu lah [00:03:27–00:03:28] Baju Melayu [00:03:28–00:03:29] Kalau kita buat C [00:03:29–00:03:30] Q [00:03:30–00:03:31] Speed [00:03:31–00:03:33] Dan juga distribution [00:03:33–00:03:34] Ok ini contoh [00:03:34–00:03:35] Untuk spigmat [semak: uncertain words] [00:03:36–00:03:38] Saya bayangkan awak contoh dulu eh [semak: uncertain words] [00:03:38–00:03:39] Untuk awak faham [00:03:39–00:03:40] Contoh untuk spigmat [00:03:40–00:03:42] Ok contoh yang kedua pula [00:03:42–00:03:43] Saya nak ambil contohnya [00:03:43–00:03:44] Macam brand [00:03:44–00:03:45] Omar Ali [00:03:45–00:03:47] Brand baju Melayu [semak: uncertain words] [00:03:47–00:03:49] Omar Ali [00:03:49–00:03:51] Kalau awak kenal [00:03:51–00:03:51] Omar [00:03:51–00:03:52] Bukan Omar dan Hana [00:03:52–00:03:53] Omar Ali [semak: uncertain words] [00:03:53–00:03:54] Omar Ali ni [00:03:54–00:03:56] Sebagai brand baju Melayu [00:03:56–00:03:58] Dia memang position kan pada quality [semak: uncertain words] [00:03:58–00:04:00] Kalau awak pergi ke Omar Ali [semak: uncertain words] [00:04:00–00:04:01] Nak buat baju custom [00:04:01–00:04:01] Baju Melayu [00:04:01–00:04:03] Harga dia dalam sekitar RM3,000 [semak: number or amount] [00:04:03–00:04:04] RM1,000 lebih [semak: number or amount] [00:04:04–00:04:04] RM3,000 [semak: number or amount] [00:04:04–00:04:06] Macam nak buat suit lah [00:04:06–00:04:07] Dan juga [00:04:07–00:04:08] Nak siap dia lama [00:04:08–00:04:09] 3 bulan [semak: number or amount] [00:04:09–00:04:09] 6 bulan [semak: number or amount] [00:04:09–00:04:10] So maksudnya [00:04:10–00:04:11] Omar Ali ni [00:04:11–00:04:12] Dia memang fokus pada [00:04:12–00:04:13] Kualiti jahitan [00:04:13–00:04:14] Macam tu eh [00:04:14–00:04:15] Dan dia adalah [semak: uncertain words] [00:04:15–00:04:16] Sebab tu dia buka kat mall [00:04:16–00:04:17] Dia buka [00:04:17–00:04:18] Dia antara kedai baju Melayu [00:04:18–00:04:20] Yang custom tailor [00:04:20–00:04:21] Yang kira famous lah [semak: uncertain words] [00:04:21–00:04:22] Oma Ali [semak: uncertain words] [00:04:22–00:04:23] Compare dengan [00:04:23–00:04:24] Kedai-kedai yang lain [00:04:24–00:04:25] So memang Oma Ali [00:04:25–00:04:26] Dia target [semak: uncertain words] [00:04:26–00:04:26] Dia nak menang pada [00:04:26–00:04:27] Kualiti 9.10 [semak: number or amount] [00:04:27–00:04:29] Tapi adakah dia murah [00:04:29–00:04:30] Cheap tak [00:04:30–00:04:31] Mahal gila [00:04:31–00:04:32] So kita boleh rate [00:04:32–00:04:33] Harga dia macam mungkin [00:04:33–00:04:35] Mungkin 2.10 [semak: number or amount] [00:04:35–00:04:36] Maksudnya teruk sangat [00:04:36–00:04:38] Kalau lagi tinggi [00:04:38–00:04:39] Lagi bagus lah [00:04:39–00:04:40] Sebab ni cheap [00:04:40–00:04:41] Cheap ni maksudnya [00:04:41–00:04:43] Kalau lagi scoring dia tinggi [00:04:43–00:04:44] Maksudnya lagi murah [00:04:44–00:04:44] Kalau lagi rendah [00:04:44–00:04:45] Maksudnya lagi mahal [00:04:45–00:04:47] So dalam case Oma Ali [semak: uncertain words] [00:04:47–00:04:47] Dia mahal [00:04:47–00:04:49] Eh mahal pun orang beli [00:04:49–00:04:51] dan speed laju ke [semak: uncertain words] [00:04:51–00:04:52] 3 bulan pun nak siap [semak: uncertain words, number or amount] [00:04:52–00:04:54] baik pergi baju bulan bintang ke [semak: uncertain words] [00:04:54–00:04:55] baju-baju lain [00:04:55–00:04:55] so [00:04:55–00:04:57] speed pun tak ok juga [semak: uncertain words] [00:04:57–00:04:59] mungkin 3 per 10 [semak: uncertain words, number or amount] [00:04:59–00:05:00] distribution [00:05:00–00:05:02] distribution Om Ali ni [semak: uncertain words] [00:05:02–00:05:04] sayangnya dia tak dapat investment lagi lah [00:05:04–00:05:06] dia tak betul-betul scale [00:05:06–00:05:07] pada paras yang besar [00:05:07–00:05:09] jadi distribution dia biasa-biasalah [00:05:09–00:05:10] mungkin not bad juga [00:05:10–00:05:11] banyak juga cawangan dia [00:05:11–00:05:12] mungkin dia score [00:05:12–00:05:13] mungkin saya boleh kata [00:05:13–00:05:14] 6 per 10 [semak: number or amount] [00:05:14–00:05:16] lebih better daripada [00:05:16–00:05:17] custom tailor yang lain [semak: uncertain words] [00:05:17–00:05:18] sebab dia [00:05:18–00:05:19] ada buka juga dekat mall [semak: uncertain words] [00:05:19–00:05:20] tapi tak banyak sangat [00:05:20–00:05:21] so nampak [semak: uncertain words] [00:05:21–00:05:22] positioning dia [00:05:22–00:05:23] dia pilih quality [00:05:23–00:05:25] katalah kita ambil [00:05:25–00:05:25] McDonald's pula kan [semak: uncertain words] [00:05:25–00:05:26] McDonald's [00:05:26–00:05:27] McDonald's dekat mana [00:05:27–00:05:29] adakah McDonald's murah [00:05:29–00:05:30] tak [00:05:30–00:05:31] McDonald's mungkin mahal [00:05:31–00:05:32] saya rate kalau mahal [00:05:32–00:05:33] McDonald's 7.10 [semak: number or amount] [00:05:33–00:05:35] kalau beli McDonald's ni [00:05:35–00:05:37] boleh tahan ke kadang-kadang [semak: uncertain words] [00:05:37–00:05:37] ok [00:05:37–00:05:38] dari sudut quality [semak: uncertain words] [00:05:38–00:05:40] eh sedap sangat ke McDonald's [00:05:40–00:05:41] saya rasa macam [00:05:41–00:05:42] 6.5.10 lah [semak: number or amount] [00:05:42–00:05:44] ada sedap dia [semak: uncertain words] [00:05:44–00:05:45] tak dinafikan [00:05:45–00:05:46] dulu McDonald's sedap [00:05:46–00:05:46] oh [00:05:46–00:05:47] zaman-zaman dulu [00:05:47–00:05:48] Siapa makan McDonald ni [00:05:48–00:05:50] Kira macam power tak [semak: uncertain words] [00:05:50–00:05:51] Tapi sekarang ni [00:05:51–00:05:52] Sebab banyak kedai makan lain [00:05:52–00:05:52] Yang dah sedap [00:05:52–00:05:53] Yang dah beat [00:05:53–00:05:54] Rasa McDonald tu [00:05:54–00:05:55] So dia tak adalah rasa [semak: uncertain words] [00:05:55–00:05:56] Macam eksklusif sangat [00:05:56–00:05:57] McDonald ni [00:05:57–00:05:58] Mungkin quality [00:05:58–00:05:59] Biasa-biasa je [00:05:59–00:06:00] Tapi benda yang orang [00:06:00–00:06:01] Paling suka dengan McDonald [00:06:01–00:06:03] Nak makan apa ni [00:06:03–00:06:04] Malas fikir [00:06:04–00:06:06] Malas fikir pergi McDonald je lah [semak: uncertain words] [00:06:06–00:06:08] McDonald ni [semak: uncertain words] [00:06:08–00:06:09] Tempat yang kita malas nak fikir [semak: uncertain words] [00:06:09–00:06:11] Dia dekat speed ni [00:06:11–00:06:12] Memang paling laju lah [00:06:12–00:06:12] Saya rasa [00:06:13–00:06:14] Contoh apa yang dalam [00:06:14–00:06:16] Situasi McDonald ni [00:06:16–00:06:16] McD ni [semak: uncertain words] [00:06:16–00:06:17] Saya boleh kata [00:06:17–00:06:20] kedai mamak. Kedai mamak pun [semak: uncertain words] [00:06:20–00:06:22] lebih kurang sama. Kedai mamak [00:06:22–00:06:23] murah ke mahal? Kedai mamak mahal. [00:06:25–00:06:26] Eh, cheap. [00:06:26–00:06:28] Ini cheap eh. Cheap ni kena [00:06:28–00:06:30] mahal lah. McDonald [00:06:30–00:06:31] bukannya cheap. McDonald mahal. [00:06:32–00:06:33] So, McDonald ni mungkin 4 per 10. [semak: uncertain words, number or amount] [00:06:34–00:06:36] Sebab dia mahal sikit. Kualiti dia ok. [semak: uncertain words] [00:06:37–00:06:38] Speed dia memang laju. [00:06:38–00:06:40] Ok, ni McDonald. Contoh kedai mamak. [semak: uncertain words] [00:06:40–00:06:42] Kedai mamak pun saya kasa macam [semak: uncertain words] [00:06:42–00:06:43] lebih kurang lah macam McD juga. [semak: uncertain words] [00:06:44–00:06:46] Situasi dia. Nak kata cheap [00:06:46–00:06:47] Kedai mamak tak murah [00:06:47–00:06:47] Kedai mamak mahal [00:06:47–00:06:49] Kalau pergi makan [00:06:49–00:06:50] Mi goreng [semak: uncertain words] [00:06:50–00:06:51] Dimasak oleh [00:06:51–00:06:52] Tom Yam [00:06:52–00:06:54] Yang orang [semak: uncertain words] [00:06:55–00:06:56] Siam tu [00:06:56–00:06:57] Orang siang masak kan [semak: uncertain words] [00:06:57–00:06:57] Kalau [00:06:57–00:06:58] Maggi biasa [semak: uncertain words] [00:06:58–00:06:59] Mamak harga RM6 [semak: number or amount] [00:06:59–00:07:00] RM5 [semak: number or amount] [00:07:00–00:07:01] Kalau siang [00:07:01–00:07:01] Dia mahal RM2 [semak: uncertain words, number or amount] [00:07:01–00:07:03] Dia terus auto mahal RM2 [semak: number or amount] [00:07:03–00:07:03] Perasan kan [00:07:03–00:07:05] So kita setiap beli kat [semak: uncertain words] [00:07:05–00:07:05] Kenapa [00:07:05–00:07:06] Sebab [00:07:06–00:07:07] Mamak ada macam-macam [00:07:07–00:07:08] Mamak ni laju [00:07:08–00:07:09] Pergi [00:07:09–00:07:09] Makan je lah [semak: uncertain words] [00:07:09–00:07:10] Lepak je lah mamak [00:07:10–00:07:11] So [00:07:11–00:07:12] Nak kata murah tak [00:07:12–00:07:12] Di mahal [semak: uncertain words] [00:07:12–00:07:14] Nak kata sedap sangat mamak [00:07:14–00:07:14] Biasa-biasa je [00:07:14–00:07:15] Ada yang sedap [00:07:15–00:07:16] Ada yang tak sedap [00:07:16–00:07:17] Tapi mamak ni laju [00:07:17–00:07:18] Speed [semak: uncertain words] [00:07:18–00:07:19] Sebab kita malu nak fikir [semak: uncertain words] [00:07:19–00:07:19] Macam pergi je lah [00:07:19–00:07:20] Order je lah [semak: uncertain words] [00:07:20–00:07:20] Apa-apa [semak: uncertain words] [00:07:20–00:07:22] Dan dari sudut distribution [00:07:22–00:07:23] Okay [00:07:23–00:07:24] Part ni lah [00:07:24–00:07:26] Benda-benda brand-brand besar ni power [semak: uncertain words] [00:07:26–00:07:27] Macam McDonald [00:07:27–00:07:29] Awak jangan cakap McDonald menang [00:07:29–00:07:30] Sebab dia distribution [00:07:30–00:07:31] Distribution ni [00:07:31–00:07:32] Adalah sekarang [00:07:32–00:07:34] Kalau awak nak study McDonald [00:07:34–00:07:35] Awak kena tengok dekat [00:07:35–00:07:37] 10 cawangan pertama [semak: number or amount] [00:07:37–00:07:38] Waktu dia mula-mula [00:07:38–00:07:38] Maksud Malaysia [00:07:38–00:07:40] Time to day tak menang [semak: uncertain words] [00:07:40–00:07:41] Pada distribution [00:07:41–00:07:42] Semua brand bermula [00:07:42–00:07:42] Dengan satu cawangan [00:07:42–00:07:43] Betul tak? [00:07:43–00:07:44] So macam mana satu cawangan [00:07:44–00:07:45] Boleh grow jadi 10 [semak: number or amount] [00:07:45–00:07:47] jadi 100 jadi 1000 [semak: uncertain words, number or amount] [00:07:47–00:07:48] mesti ada positioning yang jelas [00:07:48–00:07:50] that's why McDonald [00:07:50–00:07:52] dia menang dekat sini [semak: uncertain words] [00:07:52–00:07:53] memanglah sekarang ni [00:07:53–00:07:54] distribution dia memang padulah [00:07:54–00:07:55] 90-10 [semak: number or amount] [00:07:55–00:07:56] tapi [00:07:56–00:07:58] dia tak menang sebab distribution [00:07:58–00:07:59] distribution ni [00:07:59–00:08:00] contoh kan [semak: uncertain words] [00:08:00–00:08:01] kalau saya ambil distribution [00:08:01–00:08:02] biasanya adalah disebabkan [00:08:04–00:08:05] investment masuk [00:08:05–00:08:06] so [00:08:07–00:08:07] investment [00:08:07–00:08:09] tapi katakanlah [00:08:09–00:08:11] dia hanya distribution semata-mata [00:08:11–00:08:11] dia takkan menang [00:08:11–00:08:12] dia akan mati [00:08:12–00:08:13] contohnya lah [00:08:13–00:08:14] awak expect ada satu brand ni [00:08:14–00:08:16] Dia masuk Malaysia [00:08:16–00:08:19] Distribution dia memang padu [00:08:19–00:08:19] 90-10 [semak: uncertain words, number or amount] [00:08:19–00:08:22] Dia supply dekat semua 7-11 yang ada [semak: number or amount] [00:08:22–00:08:24] Semua McDonald yang ada [semak: uncertain words] [00:08:24–00:08:25] Semua McDonald pula [00:08:25–00:08:26] Semua 7-11, My New, semua [semak: uncertain words, number or amount] [00:08:27–00:08:30] Supermarket, Eon, Tesco, semua ada [semak: uncertain words] [00:08:30–00:08:32] Tapi soalan seterusnya [00:08:32–00:08:33] Bolehkah dia bertahan [00:08:33–00:08:36] Kalau dia tak ada apa-apa quality [semak: uncertain words] [00:08:36–00:08:38] Apa-apa benda [00:08:38–00:08:40] Macam contohnya kita ambil [00:08:41–00:08:42] Satu sabun [00:08:42–00:08:44] Sabun baju masuk [00:08:44–00:08:45] Nak ganti Dynamo [semak: uncertain words] [00:08:45–00:08:47] Dia memang daripada brand luar [00:08:47–00:08:49] Daripada brand Turki lah contohnya [00:08:49–00:08:50] Dia masuk Malaysia [00:08:50–00:08:52] Dia beritahu dekat semua distributor [00:08:52–00:08:53] Dekat Malaysia ni [00:08:53–00:08:55] Dia nak letak dekat semua tempat [00:08:55–00:08:57] So distribution memang level jerung [00:08:57–00:08:59] Memang masuk kau-kau-nya [semak: uncertain words] [00:08:59–00:09:00] Tapi nak kata murah [00:09:00–00:09:01] Mahal [00:09:01–00:09:02] Contoh lah kan [semak: uncertain words] [00:09:02–00:09:03] Nak kata murah [00:09:03–00:09:04] Tak [00:09:04–00:09:06] Brand Turki ni mahal [semak: uncertain words] [00:09:06–00:09:06] 3.10 [semak: uncertain words, number or amount] [00:09:07–00:09:09] Nak kata quality [00:09:09–00:09:10] Baik aku beli Dynamo ke [00:09:10–00:09:12] Baju-baju sabun-sabun biasa je [00:09:12–00:09:14] Mungkin biasa-biasa je lah [00:09:14–00:09:14] 6.10 [semak: uncertain words, number or amount] [00:09:15–00:09:16] Nak kata speed [semak: uncertain words] [00:09:16–00:09:17] Okay speed ni [semak: uncertain words] [00:09:17–00:09:19] Untuk sabun baju [00:09:19–00:09:20] Dia tak ada apa-apa kelebihan speed lah [00:09:20–00:09:21] Semua orang sama je lah speed [semak: uncertain words] [00:09:21–00:09:23] Mungkin speed ni kita boleh kata [00:09:23–00:09:25] Dari sudut customer support [00:09:25–00:09:28] Dari sudut keberkesanan [00:09:28–00:09:29] Tapi keberkesanan tu quality [00:09:29–00:09:31] So biasanya speed ni [00:09:31–00:09:33] Dia untuk company-company yang buat service [00:09:34–00:09:37] Speed ni main peranan dekat company-company yang buat service [semak: uncertain words] [00:09:37–00:09:38] Contohnya macam McDonald [00:09:39–00:09:41] Biasanya produk nak siap lambat [00:09:41–00:09:43] Tapi McDonald boleh deliver produk tu [semak: uncertain words] [00:09:43–00:09:45] siap dalam masa 10 minit, drive-thru pun [semak: number or amount] [00:09:45–00:09:48] settle, contohnya. So, speed ni dia [00:09:48–00:09:49] dia tak boleh nak menang sangat lah [semak: uncertain words] [00:09:49–00:09:51] sebab untuk produk yang dah ready made, yang dah [semak: uncertain words] [00:09:51–00:09:53] siap. Contoh kita ambil lah produk [semak: uncertain words] [00:09:53–00:09:55] ni ke. So, produk-produk semua ni [00:09:55–00:09:57] dia memang tak ada speed sama lah, sang cerita. [semak: uncertain words] [00:09:58–00:09:59] So, dia tak boleh nak menang kat speed sebab [00:09:59–00:10:00] dia bukannya service. [00:10:01–00:10:03] Jadi, tiba-tiba [00:10:03–00:10:05] mati brand ni. Mati. [00:10:05–00:10:07] Walaupun distribution dia power, [00:10:07–00:10:09] tapi dia setuju sebab tak clear. Tapi ada satu [semak: uncertain words] [00:10:09–00:10:11] brand ni yang saya sukalah. Saya tengok [00:10:11–00:10:13] cara dia masuk Malaysia tu agak padu. [00:10:13–00:10:14] Nama brand ni adalah [00:10:14–00:10:16] Brand Lace [semak: uncertain words] [00:10:17–00:10:17] Keropok [00:10:17–00:10:19] Sedap [00:10:19–00:10:19] Pernah-peran makan [semak: uncertain words] [00:10:19–00:10:20] Sedap kan [00:10:20–00:10:22] Brand daripada US [00:10:22–00:10:24] Brand daripada US ni [semak: uncertain words] [00:10:24–00:10:25] Dia masuk Malaysia [00:10:25–00:10:27] Dia letak dekat semua [00:10:27–00:10:27] Macam [00:10:27–00:10:29] Adalah dia masuk iklan ke mana-mana [semak: uncertain words] [00:10:29–00:10:29] Takde kan [00:10:29–00:10:31] Takde pun kan [00:10:31–00:10:32] Tapi tiba-tiba bersepah [00:10:32–00:10:35] Tiba-tiba pergilah mana-mana [00:10:35–00:10:37] Village grocer ke apa ke [00:10:37–00:10:39] Awak tengok keropok Lace ni [00:10:39–00:10:41] Tiba-tiba awak macam [00:10:41–00:10:43] Boleh tak masukkan gambar keropok Lace [semak: uncertain words] [00:10:43–00:10:44] Ni gambar ni [semak: uncertain words] [00:10:44–00:10:45] Keropok lace ni [semak: uncertain words] [00:10:45–00:10:47] Gambar keropok lace ni [00:10:47–00:10:48] Kalau awak tengok [00:10:48–00:10:49] Tiba-tiba [00:10:49–00:10:51] Dekat semua tempat ada [00:10:51–00:10:51] Wish [00:10:51–00:10:52] Gila lah [00:10:52–00:10:53] Sebab dia berada daripada US [semak: uncertain words] [00:10:53–00:10:54] Dia jerung [00:10:54–00:10:55] Dan kualiti dia [00:10:55–00:10:57] Surprisingly agak sedap [00:10:57–00:10:58] Sasak agak sedap lah [semak: uncertain words] [00:10:58–00:11:00] BBQ apa benda lah [00:11:00–00:11:00] Sedap lah [00:11:00–00:11:01] So saya boleh rate [00:11:01–00:11:02] Kalau lace awak rate berapa [00:11:03–00:11:04] Per 10 [semak: uncertain words, number or amount] [00:11:05–00:11:05] 8 [semak: number or amount] [00:11:05–00:11:07] Dan kita pun repeat [semak: uncertain words] [00:11:07–00:11:08] Tapi mahal [00:11:08–00:11:09] Mahal gila [00:11:10–00:11:11] Memang [00:11:11–00:11:12] Kita tengok macam [00:11:12–00:11:14] weh bapak, kau pun ni sedap tapi mahal. [semak: uncertain words] [00:11:14–00:11:14] Nampak? [00:11:14–00:11:15] Dia clear kat situ. [00:11:15–00:11:18] So, walaupun Liz menang pada distribution, [semak: uncertain words] [00:11:18–00:11:20] tapi dia still menang pada quality. [00:11:20–00:11:22] So, point dia kat sini guys, [00:11:22–00:11:24] kita kena pilih dekat mana yang kita menang. [00:11:25–00:11:27] Dan kita kena menang satu je dah cukup, [00:11:28–00:11:28] kalah semua. [00:11:29–00:11:31] Menang satu, kalah semua. [00:11:31–00:11:31] Awak kena faham tau. [semak: uncertain words] [00:11:32–00:11:32] Apa maksud dia? [00:11:33–00:11:34] Menang satu, [00:11:36–00:11:38] kalah semua untuk permulaan. [00:11:39–00:11:40] Kalah semua. [00:11:41–00:11:41] Sebab ada yang kata, [00:11:41–00:11:44] Contoh, tuan tak boleh ke saya nak buat [00:11:44–00:11:46] Macam ni, saya nak buat dia punya [semak: uncertain words] [00:11:47–00:11:48] Dia nak kata [00:11:48–00:11:50] Cheap tuan eh, dia tak murah sangat lah [00:11:50–00:11:52] Dia ok-ok lah tuan [semak: uncertain words] [00:11:52–00:11:54] Mungkin 6 per 10, murah sikit lah [semak: uncertain words, number or amount] [00:11:55–00:11:56] Kualiti pun saya nak buat [00:11:56–00:11:57] Kualiti dia ok tuan, saya tak nak lah [00:11:57–00:12:00] Kualiti tak ok, saya nak buat kualiti dia macam [00:12:00–00:12:01] Maybe [00:12:02–00:12:03] 6 per 10 juga ke kan [semak: number or amount] [00:12:03–00:12:06] Dia macam sedap sikit lah, mungkin 7 per 10 [semak: number or amount] [00:12:06–00:12:08] Lepas tu saya nak buat dia laju [semak: uncertain words] [00:12:08–00:12:09] Juga, restoran saya ni [00:12:09–00:12:11] Kita boleh deliver laju, so dia boleh [00:12:11–00:12:13] speed, saya kalau boleh nak [semak: uncertain words] [00:12:13–00:12:14] 7 per 10 [semak: uncertain words, number or amount] [00:12:16–00:12:17] distribution saya tak boleh beat [semak: uncertain words] [00:12:17–00:12:19] lah, so distribution saya sama je lah macam [00:12:19–00:12:21] restoran lain, restoran lain ada satu cuangan [semak: uncertain words] [00:12:21–00:12:23] siapa ada satu cuangan, so mungkin distribution saya ni [semak: uncertain words] [00:12:23–00:12:24] sama je lah macam [00:12:24–00:12:27] saya mungkin rate distribution saya satu per 10 [semak: uncertain words, number or amount] [00:12:27–00:12:28] sebab saya ada satu cuangan je [00:12:28–00:12:31] so boleh ke macam ni? jawapan dia tak boleh [00:12:31–00:12:33] kenapa tak boleh? sebab [00:12:33–00:12:35] awak akan mati dekat margin profit [00:12:35–00:12:37] awak takkan boleh nampak unik [00:12:37–00:12:39] orang tak tahu keunikan awak apa, dia tengok [00:12:39–00:12:41] nak kata sedap biasa je, nak kata [00:12:41–00:12:42] murah, okey lah. [00:12:43–00:12:45] Tak ada laju sangat, biasa je. Nampak? Ni contoh [semak: uncertain words] [00:12:45–00:12:47] restoran. So that's why, dia macam ni [00:12:47–00:12:49] guys. Kalau nak menang, [00:12:49–00:12:50] menang terus. Tengok gambar ni. [00:12:51–00:12:53] Tengok gambar ni. Saya ada tulis. Tengok brand [semak: uncertain words] [00:12:53–00:12:55] A. Okay. Brand A [semak: uncertain words] [00:12:56–00:12:57] dia cheap. [semak: uncertain words] [00:12:57–00:12:59] Bila dia cheap, kualiti [00:12:59–00:13:01] dia 4 per 10. Nampak? So [semak: uncertain words, number or amount] [00:13:01–00:13:03] disebabkan dia murah, kualiti ni [00:13:03–00:13:05] jangan tinggi sangat. Kualiti [00:13:05–00:13:07] ni cukup kualiti untuk orang repeat [00:13:07–00:13:09] tu je. Sampai tahap, bukannya 5 per 10 [semak: uncertain words, number or amount] [00:13:09–00:13:10] eh, 4 per 10. Sebab [semak: number or amount] [00:13:10–00:13:12] Bila orang nak beli chip ni [00:13:12–00:13:14] Orang memang nak cari benda yang [00:13:14–00:13:15] Asal boleh [00:13:15–00:13:16] Asal selesai je masalah [00:13:16–00:13:18] Ibarat macam basic solution lah [00:13:18–00:13:19] Lepas tu distribution [00:13:19–00:13:21] Mungkin dia biasa-biasa je [00:13:21–00:13:21] 3 per 10 [semak: number or amount] [00:13:21–00:13:22] Brand A [semak: uncertain words] [00:13:22–00:13:22] Tengok kat situ eh [semak: uncertain words] [00:13:22–00:13:24] Lepas tu speed dia [00:13:24–00:13:25] Speed dia adalah [00:13:25–00:13:26] 4 per 10 [semak: number or amount] [00:13:26–00:13:27] Maksudnya lambat [00:13:27–00:13:28] So dia menang kat mana [00:13:28–00:13:29] Dia betul-betul menang dekat [semak: uncertain words] [00:13:29–00:13:30] Chip kat sini [semak: uncertain words] [00:13:31–00:13:32] Betul-betul menang kat chip [semak: uncertain words] [00:13:32–00:13:33] Ini betul-betul [00:13:33–00:13:33] Maksudnya jelas [00:13:33–00:13:34] Ok kau murah [semak: uncertain words] [00:13:34–00:13:36] Contohnya Pampers [00:13:36–00:13:37] Pampers pakai buang [00:13:37–00:13:39] Mak ayah pun setuju [00:13:39–00:13:40] Yang dia akan ada 2 Pampers [semak: number or amount] [00:13:40–00:13:43] Satu Pampers yang memang dia pakai kat luar [00:13:43–00:13:44] Sebab malah dia tukar Pampers [semak: uncertain words] [00:13:44–00:13:46] Kalau dia outing dengan anak dia satu ahad ke [semak: uncertain words] [00:13:46–00:13:49] Satu lagi Pampers yang memang pakai rumah [00:13:49–00:13:51] Memang dia tahu anak dia kenceng dia tukar terus [semak: uncertain words] [00:13:51–00:13:53] Itu Pampers yang basic solution lah [00:13:53–00:13:54] Pampers yang cheap [00:13:54–00:13:57] So kita memang ada positioning cheap gila-gila [00:13:57–00:13:59] Lepas tu kita ada pula positioning yang quality [00:13:59–00:14:01] Tapi quality ni tak nak lah biasa-biasa [semak: uncertain words] [00:14:01–00:14:02] Kalau boleh quality gila-gila [00:14:02–00:14:03] 9.10 [semak: number or amount] [00:14:03–00:14:05] Aim for the highest quality [00:14:05–00:14:07] Sampai awak terpaksa kalah tempat lain [00:14:07–00:14:08] Kalah dekat mana [00:14:08–00:14:09] Awak tak murah [semak: uncertain words] [00:14:09–00:14:09] Awak mahal [00:14:09–00:14:13] Dan mahal awak bukannya mahal yang agak murah [semak: uncertain words] [00:14:13–00:14:14] Macam lima per sepuluh tak [semak: uncertain words] [00:14:14–00:14:15] Awak mahal terus [00:14:15–00:14:16] Tiga per sepuluh [00:14:16–00:14:18] Dan speed ni lambatkan terus [00:14:18–00:14:19] Oh betul [semak: uncertain words] [00:14:19–00:14:22] Barang kualiti memang lambat dan mahal [00:14:22–00:14:23] Normal lah orang tahu [00:14:23–00:14:25] Tapi bila awak buat barang [00:14:25–00:14:26] Dah lah kualiti laju pula tu [00:14:27–00:14:28] So apa yang kena berlaku [00:14:28–00:14:30] Harga kena mahal gila [00:14:30–00:14:32] Sebab dah lah kualiti [00:14:32–00:14:33] Lepas tu lah haju [00:14:33–00:14:34] Contoh lah saya ambil [00:14:34–00:14:36] Baju Melayu Omar Ali [semak: uncertain words] [00:14:36–00:14:38] Dah lah kualiti gila [00:14:38–00:14:39] Kualiti [00:14:39–00:14:40] Memang [00:14:40–00:14:41] Memang macam [semak: uncertain words] [00:14:41–00:14:42] Fit lah [00:14:42–00:14:42] Memang ni [00:14:42–00:14:43] Siap berapa lama [00:14:43–00:14:44] Oh siap dalam masa 2 minggu [semak: uncertain words, number or amount] [00:14:44–00:14:45] Wow [00:14:45–00:14:46] Serius lah [00:14:46–00:14:47] Express delivery [00:14:47–00:14:48] Tapi harga double lah [00:14:48–00:14:48] Hush [semak: uncertain words] [00:14:48–00:14:49] Harga double [semak: uncertain words] [00:14:49–00:14:51] Elok-elok RM3,000 jadi RM6,000 [semak: uncertain words, number or amount] [00:14:51–00:14:51] Satu baju [00:14:51–00:14:52] Maksudnya [00:14:52–00:14:53] Kalau awak nak aim [00:14:53–00:14:54] Untuk 2 benda menang [semak: number or amount] [00:14:54–00:14:56] Awak kena kalah pula [00:14:56–00:14:57] Satu benda yang terlampau kalah [00:14:57–00:14:58] Jadi tak [00:14:58–00:14:59] Macam tak balance lah [semak: uncertain words] [00:14:59–00:14:59] Kat situ [semak: uncertain words] [00:14:59–00:15:00] Sebab tu [00:15:00–00:15:01] Menang ni pilih satu je [00:15:01–00:15:03] Contoh menang quality [00:15:03–00:15:04] RM9,10 [semak: number or amount] [00:15:04–00:15:04] Tak payahlah [00:15:04–00:15:05] Cheap sangat [00:15:05–00:15:07] Biasa-biasalah [00:15:07–00:15:07] Macam [00:15:07–00:15:08] Biasa yang [00:15:08–00:15:09] RM3,10 [semak: number or amount] [00:15:09–00:15:09] 4.10 [semak: uncertain words, number or amount] [00:15:09–00:15:11] Speed pun kena slow kan [semak: uncertain words] [00:15:11–00:15:12] Distribution ni [00:15:12–00:15:13] Saya anggap semua orang [semak: uncertain words] [00:15:13–00:15:14] Tak menang kat distribution lah [semak: uncertain words] [00:15:14–00:15:15] Sebab distribution ni [00:15:15–00:15:15] Game jerung [00:15:15–00:15:16] Saya assuming [00:15:16–00:15:17] Awak bukannya [00:15:17–00:15:18] Anak datuk tan seri [semak: uncertain words] [00:15:18–00:15:20] Ada dana 10 juta [semak: number or amount] [00:15:20–00:15:20] Nak pergi pump [00:15:20–00:15:22] Kat semua platform [semak: uncertain words] [00:15:22–00:15:22] Tak adalah [semak: uncertain words] [00:15:22–00:15:23] So distribution ni [semak: uncertain words] [00:15:23–00:15:25] Jarang kita menang sekarang [00:15:25–00:15:26] Saya percaya [00:15:26–00:15:27] One day awak [00:15:27–00:15:28] Boleh menang 2 [semak: uncertain words, number or amount] [00:15:28–00:15:30] So awak sekarang ni [00:15:30–00:15:30] Awak [00:15:30–00:15:31] Menang 1 [semak: number or amount] [00:15:32–00:15:33] Kalah semua [00:15:33–00:15:34] Saya percaya [00:15:34–00:15:35] One day [00:15:35–00:15:36] Kita boleh menang 2 [semak: number or amount] [00:15:36–00:15:37] Menang 2 [semak: number or amount] [00:15:37–00:15:38] Kalah [00:15:38–00:15:38] Kalah 2 [semak: uncertain words, number or amount] [00:15:38–00:15:41] So kita boleh menang [semak: uncertain words] [00:15:41–00:15:42] Nampak ni [semak: uncertain words] [00:15:43–00:15:43] Dua [semak: uncertain words] [00:15:45–00:15:46] Awak boleh kalah dua [00:15:46–00:15:48] Ini saya rasa paling ultimate lah [00:15:48–00:15:49] Maksudnya awak kena decide [00:15:49–00:15:51] Contoh dalam situasi [00:15:52–00:15:53] Speedmart [semak: uncertain words] [00:15:53–00:15:55] Speedmart dia menang dekat mana [00:15:55–00:15:57] Dia menang dekat sini [00:15:57–00:15:59] Chip dan dia menang pada distribution [semak: uncertain words] [00:15:59–00:16:01] Sebab dia dah masih investment [semak: uncertain words] [00:16:01–00:16:02] Macam lace [semak: uncertain words] [00:16:02–00:16:04] Jelas kenapa dia boleh masuk banyak negara [00:16:04–00:16:05] Sebab dia tahu [00:16:05–00:16:06] Dia memang sedap [00:16:06–00:16:08] Aku tahu aku memang sedap [00:16:08–00:16:10] Dan aku tahu aku boleh masuk market gila-gila [semak: uncertain words] [00:16:10–00:16:13] Terus pump 1 bilion [semak: uncertain words, number or amount] [00:16:13–00:16:14] Masuk terus dekat semua super market [00:16:14–00:16:16] Yang ada dekat Indonesia ke [semak: uncertain words] [00:16:16–00:16:17] Dekat Brunei ke [00:16:17–00:16:18] Dekat Malaysia ke [00:16:18–00:16:19] Dekat Filipin ke [semak: uncertain words] [00:16:19–00:16:22] Sebab dia tahu dia ada kekuatan quality tu [00:16:22–00:16:23] Tapi harga mahal gila [00:16:24–00:16:24] Harga mahal [semak: uncertain words] [00:16:24–00:16:26] Eh rasa kopok paling mahal maksudnya [semak: uncertain words] [00:16:26–00:16:27] Kan? [00:16:27–00:16:28] Antara paling mahal lah [00:16:28–00:16:29] Saya rasa macam list ni [semak: uncertain words] [00:16:29–00:16:29] Bila nak beli tu macam [00:16:30–00:16:31] Oh memang terapung lah [00:16:33–00:16:34] Speed takde apa sangat lah [semak: uncertain words] [00:16:34–00:16:35] Sebab kopok tu dah siap pun [00:16:35–00:16:37] Bukannya kopok kena pre-order [00:16:37–00:16:39] ke apa, tak ada. Speed ni biasanya [semak: uncertain words] [00:16:39–00:16:41] untuk service. Contoh macam [00:16:41–00:16:43] kedai makan, contoh awak buka [00:16:43–00:16:45] workshop. So, orang complain [semak: uncertain words] [00:16:45–00:16:47] bila nak siap, oh lambat [semak: uncertain words] [00:16:47–00:16:49] tu workshop tu. Workshop tu [00:16:49–00:16:51] memanglah dia murah, tapi [00:16:51–00:16:53] slow. Kualiti biasa-biasa [00:16:53–00:16:55] tapi murah gila. Haa, macam tu [00:16:55–00:16:57] eh. So, point [00:16:57–00:16:59] saya adalah, kalau awak nak menang macam [00:16:59–00:17:01] brand B, tengok eh, kualiti dia menang [00:17:01–00:17:03] bila kualiti brand B menang [semak: uncertain words] [00:17:03–00:17:05] dia kena kalah dekat chip, kalah dekat speed, kalah [semak: uncertain words] [00:17:05–00:17:07] dekat distribution. Tengok pula brand C [00:17:07–00:17:08] Okay [semak: uncertain words] [00:17:08–00:17:09] Brand C pula [semak: uncertain words] [00:17:10–00:17:11] Katakanlah [00:17:11–00:17:12] Dia [00:17:15–00:17:16] Dia menang dekat [00:17:17–00:17:18] Speed pula [00:17:18–00:17:20] Brand C dia menang dekat speed [semak: uncertain words] [00:17:21–00:17:23] Tapi dia kena kalah dekat tempat lain [00:17:23–00:17:24] Contohnya cheap lah [semak: uncertain words] [00:17:24–00:17:25] Dia tak murah [00:17:25–00:17:26] Dia laju gila [00:17:26–00:17:27] Tapi nak kata tak quality [00:17:27–00:17:28] Eh okay juga [semak: uncertain words] [00:17:28–00:17:30] Ini maksud saya [semak: uncertain words] [00:17:30–00:17:31] Quality yang biasa-biasa [semak: uncertain words] [00:17:31–00:17:32] Maksudnya [00:17:32–00:17:34] Awak bukanlah tak boleh nak menang sikit [00:17:34–00:17:36] Tapi jangan menang lebih daripada 7 atau 10 [semak: uncertain words, number or amount] [00:17:36–00:17:38] Macam ni lah [00:17:38–00:17:38] Nampak [00:17:38–00:17:40] Ini nak kata menang [00:17:40–00:17:41] Tak menang sangat [semak: uncertain words] [00:17:41–00:17:42] 7 pun 10 [semak: number or amount] [00:17:42–00:17:43] Ini pun 7 pun 10 [semak: uncertain words, number or amount] [00:17:43–00:17:44] So dia tak ada yang dominant [semak: uncertain words] [00:17:44–00:17:46] Awak kena ada satu [00:17:46–00:17:47] Yang super-duper dominant [semak: uncertain words] [00:17:47–00:17:48] Sebab tu saya kata [00:17:48–00:17:49] Mindset dia [00:17:49–00:17:50] Awak kena menang satu [00:17:50–00:17:51] Kalah semua [00:17:51–00:17:52] Dan kalau katalah [00:17:52–00:17:53] Awak termenang pun [00:17:53–00:17:54] Dekat quality [00:17:54–00:17:55] Macam ni kan [00:17:55–00:17:56] Awak nak menang kat speed [00:17:56–00:17:57] Tiba-tiba awak terquality [00:17:57–00:17:58] Itu pun tak sengaja [00:17:58–00:17:59] Tak sengaja [00:17:59–00:18:00] Itu mungkin sebab [00:18:00–00:18:01] Improvement yang berterusan [00:18:01–00:18:02] Dia terjadi quality [00:18:02–00:18:03] Contohnya kena makan [00:18:03–00:18:05] Contoh macam McDonald lah [00:18:05–00:18:06] Kita tak boleh kata [00:18:06–00:18:06] McDonald tak sedap [00:18:06–00:18:08] McDonald still ada kesedapan dia [00:18:08–00:18:11] Cuma kita beli bukan sebab dia sedap sangat [semak: uncertain words] [00:18:11–00:18:12] Sebab dia laju [00:18:12–00:18:13] Sebab dia buka malam-malam [00:18:13–00:18:14] Sekarang ni [00:18:14–00:18:16] McDonald menang pada distribution lah juga [semak: uncertain words] [00:18:16–00:18:16] Speed [semak: uncertain words] [00:18:16–00:18:18] Okay brandy pula [semak: uncertain words] [00:18:18–00:18:19] Dia distribution padu gila [00:18:19–00:18:21] Tapi yang lain ni [00:18:21–00:18:22] Dia kena menang [semak: uncertain words] [00:18:22–00:18:22] Menang juga [00:18:22–00:18:23] Macam ni [00:18:23–00:18:24] Ni tak awak pernah strong lah [semak: uncertain words] [00:18:24–00:18:25] Macam brandy [00:18:25–00:18:26] Tengok lah [semak: uncertain words] [00:18:26–00:18:27] Macam brandy ni saya rasa [semak: uncertain words] [00:18:27–00:18:29] Kalau dia masuk market mana-mana [semak: uncertain words] [00:18:29–00:18:30] Dia boleh mati [00:18:31–00:18:32] Contohnya awak bayangkan [00:18:32–00:18:33] Chocolate cake moist [00:18:33–00:18:35] Awak jumpa 7-11 [semak: number or amount] [00:18:35–00:18:36] Awak boleh tahu [semak: uncertain words] [00:18:36–00:18:37] Saya nak letak dekat [00:18:37–00:18:39] Semua cawangan 7-Eleven [semak: number or amount] [00:18:39–00:18:40] Boleh ke? [00:18:41–00:18:41] Boleh [semak: uncertain words] [00:18:41–00:18:42] Tapi boleh bertahan ke tak? [00:18:43–00:18:44] Sebab apa? [00:18:44–00:18:45] Distribution memang awak boleh menang [00:18:45–00:18:46] 9-10 [semak: uncertain words, number or amount] [00:18:46–00:18:47] Pump 10 juta [semak: uncertain words, number or amount] [00:18:48–00:18:49] Untuk distribute [00:18:49–00:18:50] Consignment punya style ke macam mana [00:18:50–00:18:51] Tapi [00:18:51–00:18:53] Nak kata cheap pun tak [00:18:53–00:18:54] Adalah murah sangat [semak: uncertain words] [00:18:54–00:18:55] Orang nak beli pun [00:18:55–00:18:55] Macam tak adalah murah sangat [semak: uncertain words] [00:18:55–00:18:57] Nak kata quality [00:18:57–00:18:58] Biasa-biasa je [00:18:58–00:18:59] Nak kata speed [00:18:59–00:18:59] Sangat [00:18:59–00:19:00] Speed [00:19:00–00:19:02] Mungkin sebab awak ni adalah [00:19:02–00:19:02] Produk [semak: uncertain words] [00:19:02–00:19:04] Awak tak adalah kekuatan speed tu [00:19:04–00:19:05] Jadi [00:19:05–00:19:07] Branding ni bahaya sikit [00:19:07–00:19:09] tengok, sebab walaupun dia menang pada distribution [00:19:09–00:19:10] dia tak ada dominant tempat lain [00:19:10–00:19:13] so pendapat saya adalah, awak kena [00:19:13–00:19:14] jadi macam keropok lace ni [semak: uncertain words] [00:19:14–00:19:16] walaupun dia menang pada distribution, dia still [00:19:16–00:19:18] dominant pada quality [00:19:19–00:19:20] next pula, brand E [semak: uncertain words] [00:19:20–00:19:22] brand E ni pula, haa nampak [semak: uncertain words] [00:19:22–00:19:25] dia dah bagus, ini brand yang bagus lah, macam speed mark tadi [semak: uncertain words] [00:19:25–00:19:27] cheap dan distribution, dua-dua dia menang [semak: uncertain words] [00:19:27–00:19:29] quality dengan speed mungkin kurang sikit lah [00:19:29–00:19:30] lepas tu brand F [00:19:30–00:19:32] dia menang pada distribution dan juga speed [00:19:32–00:19:34] distribution dan juga speed [00:19:35–00:19:36] dan cheap dia kalah, quality [00:19:36–00:19:38] dia kalah. Dan ada pula brand [semak: uncertain words] [00:19:38–00:19:40] yang saya tak tulis kat sini, tapi [00:19:40–00:19:42] saya tengah fikir, contoh distribution speed [semak: uncertain words] [00:19:42–00:19:44] ni saya boleh fikir speed mart, McDonald [semak: uncertain words] [00:19:44–00:19:46] ni McDonald kan, yang ni speed mart [semak: uncertain words] [00:19:47–00:19:48] ada tak brand yang [semak: uncertain words] [00:19:48–00:19:50] menang pada distribution [00:19:50–00:19:52] dan menang pada quality [00:19:54–00:19:54] haa, ada tak [semak: uncertain words] [00:19:55–00:19:56] ada tak [semak: uncertain words] [00:19:56–00:19:58] dia menang pada quality, maksudnya quality [00:19:59–00:20:00] haa, ni lah, kopot lace [semak: uncertain words] [00:20:00–00:20:03] haa, kopot lace [semak: uncertain words] [00:20:03–00:20:04] haa, tak tak, kopot lace haa [semak: uncertain words] [00:20:04–00:20:06] yang menang pada quality, ok, so bila [semak: uncertain words] [00:20:06–00:20:08] awak dah faham benda ni guys, sebenar-benarnya [00:20:09–00:20:10] saya ada sediakan [00:20:10–00:20:13] satu download yang saya dah explain sebelum ni [00:20:13–00:20:14] panduan [semak: uncertain words] [00:20:14–00:20:16] semua panduan-panduan ni awak ada [semak: uncertain words] [00:20:16–00:20:18] satu file download, awak boleh follow video [00:20:18–00:20:20] sebelum ni saya dah explain kat mana nak download [semak: uncertain words] [00:20:20–00:20:22] ok, sekarang ni bila awak dah faham, saya nak [00:20:22–00:20:24] awak isikan benda lah ni [00:20:24–00:20:25] tengok ya, saya zoom in sikit [semak: uncertain words] [00:20:25–00:20:28] ok, nampak 4 positioning quadrant [semak: uncertain words, number or amount] [00:20:28–00:20:30] sekarang ni brand awak, apa positioning [00:20:30–00:20:32] dia, masukkan current positioning [00:20:32–00:20:34] contohnya saya buat, ok, untuk [00:20:34–00:20:36] chip mungkin saya 6 [semak: number or amount] [00:20:37–00:20:37] Tulihan 6 [semak: uncertain words, number or amount] [00:20:38–00:20:40] Untuk quality pula [00:20:40–00:20:41] Quality mungkin saya [semak: uncertain words] [00:20:43–00:20:43] Quality saya [00:20:43–00:20:45] Saya ok sekarang ni quality [semak: uncertain words] [00:20:45–00:20:46] Tapi 7.5 lah [semak: number or amount] [00:20:48–00:20:49] Untuk distribution [00:20:49–00:20:50] Distribution saya [00:20:51–00:20:52] Saya tak ada banyak cawangan [00:20:52–00:20:54] Jadi saya memang sama je lah macam orang lain [semak: uncertain words] [00:20:54–00:20:55] Mungkin 3.10 lah [semak: number or amount] [00:20:55–00:20:56] Speed [00:20:56–00:20:57] Speed saya [00:20:57–00:20:59] Katalah saya buat kedai printing [00:21:00–00:21:01] Sama je lah macam orang lain [00:21:01–00:21:02] Saya 6.10 [semak: number or amount] [00:21:02–00:21:04] Sama je nak kata lagi sangat tak pun [semak: uncertain words] [00:21:04–00:21:05] Ini jujur eh [semak: uncertain words] [00:21:05–00:21:05] Ini kena jujur [semak: uncertain words] [00:21:05–00:21:06] So [00:21:06–00:21:07] Nampak tak [00:21:07–00:21:09] Ini current positioning [semak: uncertain words] [00:21:09–00:21:09] Tulis je dulu [00:21:09–00:21:11] Okay sekarang ni [semak: uncertain words] [00:21:11–00:21:11] Kita pergi pula [00:21:11–00:21:13] Kepada desire positioning [00:21:13–00:21:14] Sebab awak nak faham [00:21:14–00:21:15] Benda ni simple je [00:21:15–00:21:17] Tapi tersalah position [00:21:17–00:21:18] Murtad terus brand awak [00:21:20–00:21:21] Level dia level [semak: uncertain words] [00:21:21–00:21:21] Murtad by [semak: uncertain words] [00:21:21–00:21:22] Tahu awak murtad ni apa [semak: uncertain words] [00:21:22–00:21:23] Maksudnya terkeluar agama [00:21:23–00:21:25] Terkeluar Islam lah [00:21:25–00:21:25] Ibarat dia [00:21:25–00:21:26] Macam [00:21:26–00:21:27] Awak ada satu brand [00:21:27–00:21:30] Tapi DNA branding awak salah [00:21:30–00:21:31] Sebab tu [00:21:31–00:21:32] Brand positioning ni [00:21:32–00:21:32] Okay macam ni [00:21:32–00:21:34] Saya ada explain dalam satu video [semak: uncertain words] [00:21:34–00:21:36] Saya tulis sekali lagi di sini [00:21:36–00:21:37] Sale [semak: uncertain words] [00:21:37–00:21:39] Bawah sekali ya [semak: uncertain words] [00:21:39–00:21:40] Sale ini berbentuk [00:21:40–00:21:41] One [semak: uncertain words] [00:21:41–00:21:41] To one [semak: uncertain words] [00:21:41–00:21:43] Sale ni bagus [00:21:43–00:21:45] Tapi dia antara yang hina sikit [00:21:45–00:21:46] Sebab dia ni kerja [00:21:46–00:21:47] Kerja penat lah [00:21:47–00:21:48] Tapi dia penting [00:21:48–00:21:49] Sebab dia adalah [00:21:49–00:21:50] Oxygen [00:21:50–00:21:51] Daily [00:21:52–00:21:54] Ni kalau kita buat Oxygen eh [semak: uncertain words] [00:21:54–00:21:56] Dalam kategori Oxygen ni [00:21:56–00:21:57] Dia adalah Oxygen [00:21:57–00:21:58] Harian [00:21:59–00:22:00] Ni sale [00:22:00–00:22:02] Marketing pula [00:22:03–00:22:04] Adalah [00:22:04–00:22:05] Equal [00:22:05–00:22:06] One [semak: uncertain words] [00:22:06–00:22:07] To [semak: uncertain words] [00:22:07–00:22:07] Many [00:22:07–00:22:09] Apa maksud [00:22:09–00:22:09] One to many [semak: uncertain words] [00:22:10–00:22:11] Seorang yang ni [semak: uncertain words] [00:22:11–00:22:12] Seorang orang sale [00:22:12–00:22:13] Boleh approach [00:22:13–00:22:13] Seorang customer [00:22:13–00:22:15] Kalau marketing pula [00:22:15–00:22:16] Seorang [00:22:16–00:22:17] Orang marketing [semak: uncertain words] [00:22:17–00:22:18] Boleh approach [00:22:18–00:22:19] Kepada 10,000 customer [semak: number or amount] [00:22:19–00:22:20] Kenapa [00:22:20–00:22:21] Video dia FYP [semak: uncertain words] [00:22:21–00:22:22] Dia tiba viral [00:22:22–00:22:23] 1 juta [semak: uncertain words, number or amount] [00:22:23–00:22:24] Satu video je [00:22:24–00:22:25] Boleh menyebabkan [00:22:25–00:22:26] Sejuta orang tahu [00:22:26–00:22:27] Kewujudan video tu [00:22:27–00:22:28] Kewujudan produk tersebut [00:22:28–00:22:29] Sebab tu lah [semak: uncertain words] [00:22:29–00:22:30] Marketing ni lagi [00:22:30–00:22:30] Power daripada sale [semak: uncertain words] [00:22:30–00:22:32] Dia punya impact dia [00:22:32–00:22:33] Quadruple [00:22:33–00:22:34] Triple [00:22:34–00:22:36] Ripple, trifecta effect bagai. [00:22:36–00:22:39] Sebab marketing ni dia one to many. [semak: uncertain words] [00:22:39–00:22:42] Kalau orang tu pandai tekan iklan, padu. [00:22:42–00:22:44] Satu iklan boleh reach seribu-seri juta orang. [semak: uncertain words] [00:22:45–00:22:46] Tapi sale ni penat. [00:22:46–00:22:50] Sale ni macam closing WhatsApp, reply, one to one, one to one. [00:22:50–00:22:51] Dia biasa punya macam tu. [semak: uncertain words] [00:22:51–00:22:53] Tapi adakah tak penting sale? Eh penting. [00:22:53–00:22:54] Kalau tidak macam mana nak convert. [00:22:54–00:22:56] So, sale penting. [00:22:56–00:22:57] Cuma sale ni tak sepower marketing. [semak: uncertain words] [00:22:58–00:23:01] So, marketing ni adalah kita punya oksigen monthly. [00:23:02–00:23:03] Sebab apa? [00:23:04–00:23:06] Sale penting untuk harian kerana bergerak. [semak: uncertain words] [00:23:06–00:23:08] Marketing penting untuk bulanan. [00:23:08–00:23:09] Bulanan untuk apa? [00:23:10–00:23:12] So that setiap bulan kita punya sale ni naik. [semak: uncertain words] [00:23:13–00:23:15] Sebab marketing akan memberi impact kepada sale. [semak: uncertain words] [00:23:16–00:23:18] Dan kalau awak stop buat marketing, impact dia lambat sikit. [00:23:18–00:23:19] Impact dia 3 bulan. [semak: number or amount] [00:23:19–00:23:22] Kalau awak stop sekarang, nanti awak akan nampak sale awak lagi 3 bulan akan drop. [semak: uncertain words, number or amount] [00:23:23–00:23:25] Tapi kalau stop sale, instant. [00:23:25–00:23:30] Ok, next atas daripada marketing kita ada pula branding. [semak: uncertain words] [00:23:32–00:23:33] Branding. [00:23:33–00:23:34] Branding ni maksudnya [00:23:34–00:23:35] Many to many [semak: uncertain words] [00:23:35–00:23:36] M to M [00:23:37–00:23:38] Many to many [00:23:38–00:23:40] Kenapa saya kata many to many? [semak: uncertain words] [00:23:40–00:23:41] Sebab [00:23:41–00:23:43] Kalau yang ni awak yang promote [00:23:43–00:23:44] Branding bukan awak promote [00:23:44–00:23:45] Customer yang promote [00:23:45–00:23:47] Banyak customer [00:23:47–00:23:48] Akan bercakap kepada [00:23:48–00:23:49] Banyak customer yang lain [semak: uncertain words] [00:23:49–00:23:50] Itu adalah [00:23:50–00:23:51] Branding [00:23:51–00:23:52] Many to many [00:23:53–00:23:54] Ramai orang kepada ramai orang [00:23:54–00:23:55] Sebab dia akan promote [00:23:55–00:23:56] Oh bagusnya brand tu [00:23:56–00:23:57] Aku dah try jadi [00:23:57–00:23:58] Cita macam baru-baru ni [semak: uncertain words] [00:23:58–00:23:59] Baju katam [00:23:59–00:24:00] Kalau perasan [00:24:00–00:24:01] Tahun ni lah [00:24:01–00:24:01] 2025 [semak: number or amount] [00:24:01–00:24:03] 25, ikutlah video ni awak tengok [semak: uncertain words, number or amount] [00:24:03–00:24:05] tahun bila kan, 2025 [semak: uncertain words, number or amount] [00:24:05–00:24:07] ada satu brand yang viral sikit, nama dia [00:24:07–00:24:09] brand Katam, orang yang promote [semak: uncertain words] [00:24:09–00:24:11] brand tu, sebab apa? Dia bagi [semak: uncertain words] [00:24:11–00:24:13] dia quality, so inilah kuasa branding [00:24:13–00:24:15] branding yang betul, brand [00:24:15–00:24:17] trust yang betul, dia akan buat [00:24:17–00:24:19] many to many, banyak customer cakap pasal banyak [00:24:19–00:24:21] customer lain, efek lagi power daripada [semak: uncertain words] [00:24:21–00:24:23] marketing, sebab marketing ni awak yang promote, sale [00:24:23–00:24:25] awak yang promote, tapi sale one to one [00:24:25–00:24:27] marketing one to many, branding [00:24:27–00:24:29] ramai orang kepada ramai orang, dah bukan level awak [00:24:29–00:24:31] yang promote dah, semua orang jadi duta awak [00:24:31–00:24:33] So yang ni pula [00:24:33–00:24:34] Effect dia adalah yearly [semak: uncertain words] [00:24:36–00:24:39] Tapi ada satu lagi yang lagi power daripada branding [semak: uncertain words] [00:24:39–00:24:40] Saya panggil dia sebagai positioning [00:24:43–00:24:43] Positioning ni apa? [00:24:44–00:24:48] Positioning ni adalah DNA founder [00:24:49–00:24:50] Sebenarnya macam tu [00:24:51–00:24:53] DNA business owner tu sendiri [00:24:53–00:24:53] Founder [00:24:53–00:24:56] Sebab kalau awak memang nak deliver produk murah [semak: uncertain words] [00:24:56–00:24:57] Awak takkan boleh tipu diri awak sendiri [00:24:57–00:24:59] Contoh kita tengok awak punya business [00:24:59–00:25:02] Oh ni memang awak memang DNA awak nak jual semurah yang mungkin [00:25:02–00:25:04] Perfokus pada murah [00:25:04–00:25:04] So [semak: uncertain words] [00:25:04–00:25:05] Efek dia apa [semak: uncertain words] [00:25:05–00:25:06] Efek dia biasanya [00:25:06–00:25:07] Permanent [00:25:09–00:25:10] Efek dia biasanya [00:25:10–00:25:10] Permanent [00:25:11–00:25:12] Permanent maksudnya [00:25:12–00:25:13] Once [00:25:13–00:25:13] Orang dah kenal [semak: uncertain words] [00:25:13–00:25:15] DNA brand nak buat macam tu [semak: uncertain words] [00:25:15–00:25:16] Dia dah chop [semak: uncertain words] [00:25:16–00:25:17] In order untuk tukar [00:25:17–00:25:18] Kadang-kadang [00:25:18–00:25:18] Kena buat brand baru [semak: uncertain words] [00:25:18–00:25:20] Sebab orang dah ada stigma [00:25:20–00:25:21] Tak ada brand tu [00:25:21–00:25:21] Sebab tu [00:25:21–00:25:22] Positioning ni penting [semak: uncertain words] [00:25:23–00:25:24] Kalau saya kata [00:25:24–00:25:25] Lace keropok-lace ni [semak: uncertain words] [00:25:25–00:25:26] Adalah keropok yang quality [00:25:26–00:25:27] Dan selama-lamanya [00:25:27–00:25:27] Kita akan ingat [semak: uncertain words] [00:25:27–00:25:28] Oh dia memang quality [00:25:28–00:25:30] Tapi quality dia dah drop lah [semak: uncertain words] [00:25:30–00:25:31] Haa macam tu pula orang cakap [semak: uncertain words] [00:25:32–00:25:33] Contoh brand China [00:25:33–00:25:33] Dia cakap apa [00:25:33–00:25:34] Oh brand China ni [semak: uncertain words] [00:25:34–00:25:35] Kau tengok lah [semak: uncertain words] [00:25:35–00:25:36] Lama-lama dia murah [semak: uncertain words] [00:25:36–00:25:37] Dia ada positioning dia [00:25:37–00:25:38] Di DNA [semak: uncertain words] [00:25:38–00:25:39] Macam brand Jepun lah [00:25:39–00:25:39] Dia jadi culture [00:25:39–00:25:40] Okay [semak: uncertain words] [00:25:40–00:25:41] Kita Jepun [semak: uncertain words] [00:25:41–00:25:41] KK [00:25:41–00:25:42] Nampak [00:25:42–00:25:43] So positioning ni [00:25:43–00:25:44] Dia macam permanent lah [semak: uncertain words] [00:25:44–00:25:45] Kalau nak tukar pun [00:25:45–00:25:46] Mungkin 10 tahun [semak: number or amount] [00:25:46–00:25:48] Satu generasi kot nak tukar [semak: uncertain words] [00:25:48–00:25:49] Dia lambat sikit [00:25:49–00:25:50] Sebab itulah [00:25:50–00:25:51] Ada setengah mak ayah kita [00:25:51–00:25:52] Hospital mana lah [semak: uncertain words] [00:25:52–00:25:52] Okay [00:25:52–00:25:53] Pergi itulah [00:25:53–00:25:54] Hospital Glenagle [semak: uncertain words] [00:25:54–00:25:56] Dia adalah hospital favourite dia [semak: uncertain words] [00:25:56–00:25:57] Entah macam mana dia tahu [semak: uncertain words] [00:25:57–00:25:58] Sebab kata [00:25:58–00:25:59] Dulu ayah pergi [00:25:59–00:26:00] Dulu memang bagus [00:26:00–00:26:01] Ada soang Dr. Sulaiman [semak: uncertain words] [00:26:01–00:26:03] Wah Dr. Sulaiman mana pulak ni [semak: uncertain words] [00:26:03–00:26:05] Tapi macam itulah [semak: uncertain words] [00:26:05–00:26:07] Maksudnya satu generasi tu akan ingat [00:26:07–00:26:09] Jadi that's why [00:26:09–00:26:12] Sekarang ni bila awak tengok balik tutorial yang saya nak bagi awak ni [semak: uncertain words] [00:26:12–00:26:13] Tolong isikan [00:26:13–00:26:16] Sejujur-jujurnya awak nak position ke mana [semak: uncertain words] [00:26:16–00:26:17] Sebab benda ni sangat penting [00:26:17–00:26:19] Dan exercise ni nampak simple je [00:26:19–00:26:21] Tapi sebenarnya awak nak menghala ke mana [00:26:21–00:26:23] Awak kena menang satu kalah semua [00:26:23–00:26:25] Nanti bila investment dah masuk [00:26:25–00:26:26] Baru awak menang pada distribution [semak: uncertain words] [00:26:26–00:26:28] Ataupun tak payah menang pun distribution optional [semak: uncertain words] [00:26:28–00:26:29] Menang satu je [00:26:29–00:26:32] So dalam situasi yang ni saya boleh letak sini [semak: uncertain words] [00:26:32–00:26:34] Oh yang ni saya nak menang dia [semak: uncertain words] [00:26:36–00:26:37] 9 per 10 [semak: uncertain words, number or amount] [00:26:38–00:26:38] Speed [semak: uncertain words] [00:26:38–00:26:40] Saya mungkin nak lambatkan sikit [semak: uncertain words] [00:26:40–00:26:41] Mungkin saya 6 [semak: number or amount] [00:26:41–00:26:42] Patutlah aku tak boleh nak menang [semak: uncertain words] [00:26:42–00:26:44] Aku cuba nak deliver laju [00:26:44–00:26:45] Apa kata aku slowkan sikit [00:26:45–00:26:45] 4 per 10 [semak: number or amount] [00:26:46–00:26:48] Harga pun aku nak mahalkan sikit lah [00:26:48–00:26:50] Aku nak buat harga aku ni [00:26:50–00:26:51] 4.5 per 10 [semak: number or amount] [00:26:51–00:26:52] Nak kena mahalkan harga [00:26:52–00:26:53] Sebab awak nak naikkan quality [semak: uncertain words] [00:26:53–00:26:55] Mana nak datangnya [00:26:55–00:26:56] Bajet nak naikkan quality tu [00:26:56–00:26:57] Nak pilih tu kain [00:26:57–00:26:58] Nak tukar kain ke apa ke [00:26:58–00:26:59] Ikutlah apa-apa kan [00:26:59–00:27:00] Distribution sama [00:27:00–00:27:01] So nampak [00:27:01–00:27:03] Jadi exercise ni [semak: uncertain words] [00:27:03–00:27:05] Saya nak awak bincangkan [semak: uncertain words] [00:27:05–00:27:06] Borak dengan partner awak [00:27:07–00:27:09] Fikir sehari, dua hari [00:27:09–00:27:10] Kadang-kadang seminggu [00:27:10–00:27:11] Benda simple ni je [00:27:11–00:27:12] Benda simple ni je [00:27:12–00:27:13] Nak kena fikir [00:27:13–00:27:15] Sampai kadang-kadang seminggu [00:27:15–00:27:17] Sebab brand positioning ni adalah [00:27:17–00:27:19] Long term permanent [00:27:19–00:27:20] DNA yang awak nak carry [00:27:20–00:27:22] Awak nak menang kat mana dalam market [00:27:22–00:27:24] Menang pada harga murah [00:27:24–00:27:26] Menang pada harga quality [00:27:26–00:27:28] Menang pada kelajuan [00:27:28–00:27:29] Menang pada distribution [00:27:29–00:27:31] Dan bila awak dah faham benda ni [00:27:31–00:27:32] Barulah awak boleh [00:27:32–00:27:33] Buat dengan betul [00:27:33–00:27:34] Dan kalau saya summary kan [00:27:34–00:27:36] Sebelum saya habiskan video ni [00:27:36–00:27:37] Murah maksudnya [00:27:37–00:27:38] Awak nak target [00:27:38–00:27:40] Jadi brand yang paling murah [00:27:40–00:27:40] Regal-regal [semak: uncertain words] [00:27:40–00:27:40] Semua apa-apa [semak: uncertain words] [00:27:40–00:27:41] Murah [00:27:41–00:27:41] Harga murah [00:27:41–00:27:43] Lagi tinggi skor dia [00:27:43–00:27:43] Maksudnya lagi murah [00:27:43–00:27:44] Lagi rendah [00:27:44–00:27:45] Contohnya 1.10 [semak: number or amount] [00:27:45–00:27:46] Maksudnya mahal gila [00:27:47–00:27:49] Awak kena tengok video seterusnya lah [00:27:49–00:27:50] Saya ada explain nanti pasal harga [00:27:50–00:27:52] Quality semua orang tahu [semak: uncertain words] [00:27:52–00:27:53] Quality awak nak menang pada [semak: uncertain words] [00:27:53–00:27:54] Quality [semak: uncertain words] [00:27:54–00:27:55] Customer satisfaction [00:27:55–00:27:56] Customer puas hati gila [00:27:56–00:27:57] Mungkin quality ni dah sedut [00:27:57–00:27:59] Contohnya kain ke [00:27:59–00:28:00] Quality of service ke [00:28:00–00:28:03] quality after sale, before sale ke dan sebagainya [00:28:03–00:28:04] tu quality [semak: uncertain words] [00:28:04–00:28:06] orang nak deliver pada quality, speed [semak: uncertain words] [00:28:06–00:28:09] speed ni kebiasaannya dia tak apply kepada [00:28:09–00:28:11] semua business, sebab banyak orang confused pasal speed [semak: uncertain words] [00:28:11–00:28:13] speed ni kebiasaannya business [00:28:13–00:28:14] service akan implement speed [00:28:14–00:28:17] tapi untuk product, speed ni [00:28:17–00:28:19] macam semua product ada speed yang samalah [00:28:19–00:28:21] ibarat by default, speed semua company [00:28:21–00:28:22] product mungkin 5 per 10 standard [semak: uncertain words, number or amount] [00:28:22–00:28:25] tapi untuk company service, setuju tak [00:28:25–00:28:27] setuju, kalau saya nak buat renovation rumah [00:28:27–00:28:29] antara orang yang boleh [00:28:29–00:28:30] Deliver dalam masa sebulan [00:28:30–00:28:31] Renovation rumah saya siap [00:28:31–00:28:32] Versus tiga bulan [00:28:32–00:28:33] Mana saya nak pilih [00:28:34–00:28:35] Ambil lah yang sebulan [00:28:35–00:28:36] Tapi mestilah sebulan ni ada [00:28:36–00:28:37] Pro-encouns dia [semak: uncertain words] [00:28:37–00:28:38] Mungkin mahal [00:28:38–00:28:39] Mungkin tak kualiti [00:28:39–00:28:39] Nampak [00:28:39–00:28:40] So speed ni [semak: uncertain words] [00:28:40–00:28:42] Dia hanya apply kebiasaannya [00:28:42–00:28:44] Kepada business service [00:28:44–00:28:44] Sebab tu jangan pening [00:28:44–00:28:46] Kalau awak produk macam mana tuan [00:28:46–00:28:47] Saya tak tahu lah produk saya apa [semak: uncertain words] [00:28:47–00:28:49] Macam tu sama je lah [00:28:49–00:28:50] Kecuali produk awak ni [00:28:50–00:28:52] Oh produk pesaing saya [00:28:52–00:28:54] Kalau delivery [00:28:54–00:28:55] Kalau shipping [00:28:55–00:28:57] Tiga hari [00:28:57–00:28:58] Produk saya confirm satu hari [00:28:59–00:29:01] Maksudnya produk awak ada unfair advantage pada speed [semak: uncertain words] [00:29:01–00:29:03] Logistik awak sangat power [00:29:04–00:29:05] Sampai speed awak ni skor tinggi [00:29:05–00:29:06] Itu okey lah [00:29:06–00:29:08] Maksudnya produk ada juga speed [00:29:08–00:29:11] Speed ni adalah berapa cepat barang sampai [00:29:11–00:29:14] Berapa cepat service tu sampai [semak: uncertain words] [00:29:14–00:29:15] Service tu siap [00:29:15–00:29:15] Itu speed [00:29:17–00:29:21] Jadi speed ni pun ada yang orang menang pada speed [semak: uncertain words] [00:29:21–00:29:23] Dan last sekali adalah distribution [00:29:23–00:29:24] Senang ke susah dapat [00:29:24–00:29:26] Boleh tengok ni sekali lagi [00:29:26–00:29:28] Terpaling munah dapat adalah distribution [00:29:28–00:29:31] Maksudnya senang dapat tak? Banyak tak tempat [00:29:31–00:29:33] Available benda tu? So [semak: uncertain words] [00:29:33–00:29:35] Cheap terpaling murah, quality terpaling [semak: uncertain words] [00:29:35–00:29:37] Quality, speed [semak: uncertain words] [00:29:37–00:29:39] Terpaling cepat, terpaling cepat [00:29:39–00:29:41] Delivered service ataupun produk tersebut [semak: uncertain words] [00:29:41–00:29:43] Distribution, so jangan penting-penting pada [semak: uncertain words] [00:29:43–00:29:45] Buat exercise ni dan [semak: uncertain words] [00:29:45–00:29:47] Kita akan jumpa pada video yang seterusnya untuk [semak: uncertain words] [00:29:47–00:29:49] 3 positioning USP [semak: uncertain words, number or amount] [00:29:49–00:29:50] Yang kita akan keluarkan dalam video [00:29:50–00:29:53] Yang seterusnya, semoga video ni bermanfaat [00:29:53–00:29:55] Dan inilah step pertama anda untuk mengubah [00:29:55–00:29:57] Kalau tersalah pun tak apa [00:29:57–00:29:58] Solat taubat balik [00:29:58–00:29:59] Tukar balik semua [00:29:59–00:30:00] Buat position ni yang betul [semak: uncertain words] [00:30:00–00:30:02] Kalau memang confirm dah tersalah [00:30:02–00:30:03] Terpaksa buat brand baru [00:30:03–00:30:05] Sub-brand ibaratnya [00:30:05–00:30:05] Okay [semak: uncertain words] [00:30:05–00:30:07] Jumpa dalam video yang seterusnya [00:30:07–00:30:07] Zas [semak: uncertain words]