14 Days Talent Development Program – Marketer Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:06] 14 Days Talent Development Program untuk Team Marketer. Ini contoh juga. Contoh je tau. Jangan tiru bulat-bulat. [semak: uncertain words, number or amount] [00:00:06–00:00:12] Kalau saya dah explain sebenarnya contoh lain, ini contoh yang berbeza pula. Contoh ni nak bagi awak gambaran. [00:00:12–00:00:19] Macam mana intensifnya 14 hari tu? Macam mana intensifnya Isniay Selasa, Rabu, Khamis, Jumaat, Isniay Selasa, Rabu, Khamis, Jumaat, Satu Ahad tu? [semak: uncertain words, number or amount] [00:00:20–00:00:27] Bayangkan hari pertama ni. Hari pertama benda sama je. Product knowledge juga. Kalau nak ajar closer product knowledge, Marketer pun saya nak dihafal product knowledge. [semak: uncertain words] [00:00:27–00:00:29] Hari pertama hari kedua ni [semak: uncertain words] [00:00:29–00:00:29] Diorang relax je [semak: uncertain words] [00:00:29–00:00:30] Tapi [semak: uncertain words] [00:00:31–00:00:32] Macam mana kita nak check [00:00:32–00:00:34] Dia dah betul-betul hafal ke tak [00:00:34–00:00:34] Product knowledge ni [semak: uncertain words] [00:00:34–00:00:35] Cari dia senang [00:00:36–00:00:37] Bagi dia time due date [00:00:37–00:00:38] Ini apa yang saya buat [00:00:38–00:00:40] Contohnya dia masuk kerja kan [semak: uncertain words] [00:00:40–00:00:40] First day [00:00:40–00:00:41] Pukul 9 pagi [semak: number or amount] [00:00:41–00:00:41] 10 pagi [semak: number or amount] [00:00:42–00:00:43] Saya nak cakap dia [semak: uncertain words] [00:00:43–00:00:44] Okay ni product [semak: uncertain words] [00:00:44–00:00:44] Okay ni [00:00:44–00:00:46] Saya akan call awak kejap lagi [00:00:47–00:00:49] Saya akan call awak kejap lagi [00:00:49–00:00:50] Pukul 3 petang [semak: number or amount] [00:00:51–00:00:52] Saya nak awak explain [00:00:52–00:00:53] Soalnya call [semak: uncertain words] [00:00:53–00:00:55] Apa yang awak faham tentang product ni [00:00:55–00:00:56] Okay okay baik [semak: uncertain words] [00:00:58–00:00:59] Oh, menggelupo dia [semak: uncertain words] [00:00:59–00:00:59] Dia akan [semak: uncertain words] [00:01:00–00:01:01] Nak hafal apa semua [00:01:01–00:01:02] Pertama saya akan call [semak: uncertain words] [00:01:02–00:01:02] Tengok, tengok, tengok [semak: uncertain words] [00:01:02–00:01:03] Hello, Assalamualaikum [semak: uncertain words] [00:01:03–00:01:04] Sebab yelah biasa [00:01:04–00:01:05] Bila kita train team [00:01:05–00:01:06] Takkanlah kita nak duduk sebelah [00:01:06–00:01:06] Mungkin kita [00:01:06–00:01:08] Boleh duduk sebelah dia [00:01:08–00:01:09] Alhamdulillah dia bagus lah [semak: uncertain words] [00:01:09–00:01:09] Tapi saya imagine [00:01:09–00:01:10] Awak ni busy [semak: uncertain words] [00:01:10–00:01:11] Awak just call je [00:01:11–00:01:12] Hello, Jain, Ain [semak: uncertain words] [00:01:12–00:01:13] Okay, Ain [semak: uncertain words] [00:01:13–00:01:13] Cuba cerita saya [00:01:13–00:01:14] Apa yang awak dah hafal [00:01:14–00:01:15] Okay, jangan buka buku [00:01:15–00:01:16] Jangan buka laptop eh [00:01:16–00:01:17] Betul, jujur [00:01:17–00:01:17] Jujur eh [00:01:17–00:01:18] Okay, alright [00:01:18–00:01:19] Okay, silakan [00:01:19–00:01:20] Betul, betul [00:01:20–00:01:21] Saya tak buka laptop eh [00:01:21–00:01:21] Ini saya dah hafal [semak: uncertain words] [00:01:21–00:01:22] Okay, silakan [00:01:23–00:01:23] Okay [00:01:26–00:01:26] Oh, okay [semak: uncertain words] [00:01:26–00:01:28] Baru-baru pukul Ayn [semak: uncertain words] [00:01:28–00:01:28] Kalau ikut saya ni [00:01:28–00:01:29] Kelancaran awak ni [00:01:29–00:01:30] Mungkin baru [00:01:30–00:01:31] 60% lah [semak: number or amount] [00:01:32–00:01:33] Dia kena lancar lagi Ayn [00:01:33–00:01:35] Esok saya akan call awak lagi [00:01:35–00:01:35] Boleh tak balik ni [00:01:35–00:01:36] Awak hafal [semak: uncertain words] [00:01:36–00:01:37] Malam ni pun ada masa [semak: uncertain words] [00:01:37–00:01:37] Awak hafal [semak: uncertain words] [00:01:37–00:01:39] Esok saya akan call awak [00:01:39–00:01:40] Pukul 11 pagi [semak: number or amount] [00:01:40–00:01:41] Haa, ambil [00:01:42–00:01:42] Oh, dia tahu [00:01:43–00:01:44] So, kita call lah [00:01:44–00:01:45] Esok 10 pagi [semak: uncertain words, number or amount] [00:01:45–00:01:46] Okay Ayn, cerita [semak: uncertain words] [00:01:48–00:01:49] Sikit lagi Ayn [00:01:50–00:01:51] Petang ni saya call awak [00:01:51–00:01:51] Kumpul petang [semak: uncertain words] [00:01:51–00:01:52] Awak ada masa lagi [00:01:52–00:01:53] Tak hafal [00:01:53–00:01:54] Macam tu lah [00:01:54–00:01:55] Bukannya produk-produk duduk [semak: uncertain words] [00:01:55–00:01:56] Tunggu [00:01:56–00:01:56] Tak [00:01:56–00:01:57] Kita akan call dia [00:01:57–00:01:58] Cukup 3 kali kita check dia ni [semak: uncertain words, number or amount] [00:01:58–00:01:59] Dia dah hafal [00:01:59–00:02:00] Kau-kau [semak: uncertain words] [00:02:01–00:02:01] Okay [semak: uncertain words] [00:02:01–00:02:02] Next [00:02:02–00:02:02] Nombor 3 pula [semak: number or amount] [00:02:02–00:02:03] Setup X account [semak: uncertain words] [00:02:03–00:02:04] Ni contohlah untuk marketer [00:02:04–00:02:06] Mungkin account baru ke apa [00:02:06–00:02:07] Kita buat lah technical-technical setup [semak: uncertain words] [00:02:07–00:02:10] Beli phone number ke apa ke [semak: uncertain words] [00:02:10–00:02:10] Hari ketiga ni [00:02:10–00:02:11] Biasanya macam tu lah [00:02:11–00:02:13] Hari keempat hari kelima ni [semak: uncertain words] [00:02:13–00:02:15] Barulah kita ajar dia setting [semak: uncertain words] [00:02:15–00:02:15] Run ads [semak: uncertain words] [00:02:16–00:02:17] Duduk sebelah dia [00:02:17–00:02:18] Masa saya cakap sebelum ni [00:02:18–00:02:20] Ajar training ni [00:02:20–00:02:20] Dia tak boleh [00:02:22–00:02:23] Membebel dalam meeting kau [00:02:23–00:02:24] Dia kena buka laptop [00:02:24–00:02:25] Kau buka laptop kau [00:02:25–00:02:26] Ni TV [00:02:26–00:02:26] Jom kita tengok [00:02:27–00:02:28] Dan that's why [00:02:28–00:02:28] Saya pelik [00:02:28–00:02:30] Macam mana kita buat training [00:02:30–00:02:31] Tanpa ada TV [00:02:31–00:02:32] Saya tak faham [00:02:32–00:02:33] Sebab kita punya office ni pun [semak: uncertain words] [00:02:33–00:02:35] Ada banyak TV [00:02:35–00:02:36] Tengok TV ni [00:02:36–00:02:37] Ini TV yang saya rekomen [00:02:38–00:02:40] Ok kalau korang nak beli TV [semak: uncertain words] [00:02:40–00:02:41] Tengok ni TV yang saya rekomen [00:02:41–00:02:43] TV dengan stand macam ni [00:02:43–00:02:44] So korang boleh tolak kat mana-mana [00:02:44–00:02:46] Saya ada TV ni [00:02:46–00:02:46] Kat dalam office [00:02:46–00:02:47] Ada 2-3 set [semak: number or amount] [00:02:47–00:02:48] So senang [00:02:48–00:02:49] Tak payah pasang TV [00:02:49–00:02:50] Yang melekat kat dinding [semak: uncertain words] [00:02:50–00:02:52] apa semua tu leceh. Beli TV [semak: uncertain words] [00:02:52–00:02:54] tak payah besar sangat, 40 inci macam tu [semak: number or amount] [00:02:54–00:02:56] lepas tu beli kaki stand yang korang [semak: uncertain words] [00:02:56–00:02:58] boleh tolak ke mana-mana. Settle. [00:02:58–00:03:00] So that's why, nak lagi [00:03:00–00:03:01] best, beli whiteboard sekali. [00:03:02–00:03:04] Tengok whiteboard ni. Ini pun whiteboard yang saya recommend. [00:03:04–00:03:06] So, ada satu TV yang ada [00:03:06–00:03:08] stand, boleh gerak-gerak. Lepas tu ada whiteboard [00:03:08–00:03:10] yang ada stand juga, boleh gerak-gerak. [00:03:10–00:03:12] So, kita nak meeting mana-mana pun senang. [00:03:12–00:03:14] Ada meja, ada kerusi, tarik [00:03:14–00:03:15] TV, belah kanan, [00:03:16–00:03:18] tarik whiteboard belah kiri. Oh, perfect. [00:03:18–00:03:20] Terus. Ini TV. [semak: uncertain words] [00:03:22–00:03:23] So, itu cara nak [semak: uncertain words] [00:03:23–00:03:25] Buat training yang simple-simple [semak: uncertain words] [00:03:25–00:03:27] Dan training ni tak payah ramai-ramai sangat [00:03:27–00:03:29] Tanganlah training sampai 10 orang, 20 orang [semak: uncertain words, number or amount] [00:03:29–00:03:31] Kita nak personalize [00:03:31–00:03:33] Training ni biasa dibuat dalam group yang kecil [semak: uncertain words] [00:03:33–00:03:36] 2 orang, 4 orang, 6 orang [semak: number or amount] [00:03:36–00:03:37] Yalah bila kita hire staff [semak: uncertain words] [00:03:37–00:03:39] Bukanlah kita hire sekali 10 orang, 6 orang [semak: number or amount] [00:03:39–00:03:40] Kita hire staff ni biasanya [00:03:40–00:03:43] Dalam tempoh masa [00:03:43–00:03:45] Sebulan 2 ni, kita hire seorang 2 orang [semak: uncertain words, number or amount] [00:03:45–00:03:47] Janganlah hire sekaligus, saya cadangkan [00:03:47–00:03:49] Hire dulu staff, seorang 2 orang [semak: number or amount] [00:03:49–00:03:51] Bila yang ni dah proven [00:03:51–00:03:52] Baru buat next hiring [semak: uncertain words] [00:03:52–00:03:53] Jangan gelujo sangat [00:03:54–00:03:56] Kecuali awak dah berpengalaman [00:03:56–00:03:57] Okay next adalah [semak: uncertain words] [00:03:57–00:03:58] Learn setting ads [semak: uncertain words] [00:03:58–00:03:59] Okay dah settle [00:03:59–00:04:00] Lepas tu hari ke-6 ni [semak: number or amount] [00:04:00–00:04:01] Rehat lah satu ahad [00:04:01–00:04:02] Sebab itulah hari pertama [semak: uncertain words] [00:04:02–00:04:03] Hari ke-2 ni [semak: number or amount] [00:04:03–00:04:03] Hari Isnin [semak: uncertain words] [00:04:03–00:04:04] Selasa [00:04:04–00:04:04] Rabu [00:04:04–00:04:05] Khamis [00:04:05–00:04:05] Sumaat [semak: uncertain words] [00:04:06–00:04:07] Sabtu ahad kat sini [semak: uncertain words] [00:04:08–00:04:09] Isnin minggu depannya [00:04:09–00:04:10] Haa [00:04:10–00:04:11] Contoh team marketer ni [00:04:11–00:04:13] Dah kena test run ads [00:04:13–00:04:14] Dia kena try [00:04:14–00:04:15] Untuk run ads [00:04:15–00:04:15] Tengok [00:04:15–00:04:16] Jadi tak jadi [00:04:16–00:04:17] Try lah run ads [semak: uncertain words] [00:04:17–00:04:18] Tengok jadi tak jadi [00:04:18–00:04:19] Dua hari [00:04:19–00:04:21] Contohnya pagi tu dia publish iklan [00:04:21–00:04:23] So sempatlah iklan tu run selama 2 hari [semak: uncertain words, number or amount] [00:04:23–00:04:24] 2 hari setengah [semak: number or amount] [00:04:24–00:04:26] Sebab pada hari Rabu tu [00:04:26–00:04:28] Kita akan review ads dia [00:04:30–00:04:31] Terbuka aib seorang [00:04:31–00:04:33] Marketer apabila bos [semak: uncertain words] [00:04:33–00:04:35] Tahu baca data iklan [00:04:36–00:04:38] So bos tak senang kena tipu [semak: uncertain words] [00:04:38–00:04:39] Manager tak senang kena tipu [00:04:39–00:04:41] That's why saya highly recommend [00:04:41–00:04:43] Kalau korang business owner [00:04:43–00:04:45] Founder, manager, tolonglah [00:04:45–00:04:47] Kalau tak reti run ads pun [semak: uncertain words] [00:04:47–00:04:49] At least pandai baca data pun [00:04:49–00:04:50] dah, maksudnya tak buta huruf [semak: uncertain words] [00:04:50–00:04:53] sebab senang je, nak tekan teknik [00:04:53–00:04:55] tu susah, tapi kenalah tahu benchmark [semak: uncertain words] [00:04:55–00:04:56] CTRL 2% [semak: uncertain words, number or amount] [00:04:57–00:04:59] CTRL 4% [semak: number or amount] [00:04:59–00:05:01] apa maksudnya, CTRL link, apa maksud [00:05:01–00:05:03] conversion rate, apa maksud AOV [00:05:03–00:05:05] average order value, apa maksud CPL [semak: uncertain words] [00:05:05–00:05:07] cost per leads, CPP [semak: uncertain words] [00:05:07–00:05:09] cost per purchase, kita nak tengok data [00:05:09–00:05:11] tu je, janganlah tanya, macam ni iklan okey tak [00:05:11–00:05:13] iklan macam mahal sikit lah bos, dah itu je [00:05:13–00:05:14] reportnya, itu bukan report [00:05:14–00:05:17] review yang sebenar yang kita nak adalah [semak: uncertain words] [00:05:17–00:05:18] selama half day ni [00:05:18–00:05:20] Kita buka terus [00:05:20–00:05:20] Dekat TV [00:05:20–00:05:22] Okay tunjukkan iklan awak [semak: uncertain words] [00:05:22–00:05:22] Okay [00:05:23–00:05:25] Kita baca data tu [00:05:25–00:05:25] Kita tu je kita tahu [00:05:25–00:05:26] Kita tak tahu apa sangat pun [00:05:26–00:05:27] Kita tahu baca data sikit-sikit je [semak: uncertain words] [00:05:27–00:05:29] Ni tak okay ni [00:05:29–00:05:30] Ni macam mahal lagi iklan ni [00:05:30–00:05:32] Oh tu lah saya tengah improve lagi [00:05:33–00:05:34] So kita review [00:05:34–00:05:35] Barulah dia tahu [00:05:35–00:05:36] Ush kita ni tak boleh kena game ni [semak: uncertain words] [00:05:37–00:05:39] Lepas tu dia akan run lagi [00:05:39–00:05:40] Dia run lagi [00:05:40–00:05:40] Dia run lagi [00:05:40–00:05:41] Hari Jumaat [00:05:41–00:05:42] Ni ada hari Rabu [semak: uncertain words] [00:05:42–00:05:43] Khamis Jumaat [00:05:44–00:05:45] Hari Jumaat petang tu [00:05:45–00:05:46] Kita akan [00:05:46–00:05:47] Tengok performance dia [00:05:48–00:05:50] So maksudnya kalau review yang pertama tak ok [semak: uncertain words] [00:05:50–00:05:52] Suruh lah dia improve lagi iklan [semak: uncertain words] [00:05:52–00:05:53] Rank iklan baru ke apa ke [semak: uncertain words] [00:05:53–00:05:55] Lepas tu kita check [00:05:55–00:05:56] So ini benda simple je [00:05:56–00:05:58] Tapi benda ni pula akan membuatkan [00:05:58–00:06:00] Team marketer yang masuk [00:06:00–00:06:01] Dia tahu bos ni tak lepas tangan [semak: uncertain words] [00:06:01–00:06:02] Respect bertambah [00:06:03–00:06:05] Dan yang best kat sini [00:06:05–00:06:06] Siapa yang tak ok dengan cara kita ni [00:06:06–00:06:07] Dia boleh design awal-awal [00:06:07–00:06:09] Jadi kalau tengok [semak: uncertain words] [00:06:09–00:06:12] Kita dah set rabu dah jadi review untuk team marketer [semak: uncertain words] [00:06:12–00:06:14] Kalau yang tadi sebelum ni [00:06:14–00:06:15] Kita beritahu yang mungkin selasa [00:06:15–00:06:16] Nampak? [00:06:16–00:06:17] Selasa review team closer [00:06:17–00:06:18] Review dalam sejam dua jam [semak: uncertain words] [00:06:18–00:06:20] So kita dah boleh susun tau sebenarnya [semak: uncertain words] [00:06:20–00:06:22] Selasa review team sale [00:06:23–00:06:25] Rabu kita review team marketing [00:06:25–00:06:26] Boleh buat macam tu [00:06:26–00:06:27] So sehari [00:06:27–00:06:28] Satu review [semak: uncertain words] [00:06:28–00:06:30] Ini antara team-team yang penting [00:06:30–00:06:32] So bila awak dah faham benda ni [00:06:32–00:06:32] Awak akan nampak [00:06:32–00:06:35] 14 days talent development program ni [semak: number or amount] [00:06:35–00:06:36] Tak ada right and wrong [00:06:36–00:06:37] Kita yang decide apa kita nak buat [00:06:37–00:06:39] Kita nak buat dia intensif [00:06:39–00:06:40] Boleh tak intensif [00:06:40–00:06:40] Boleh [00:06:40–00:06:41] Dan yang ni bukannya jawapan [00:06:41–00:06:43] Sebijik sebijik kena tiru macam ni [00:06:43–00:06:44] Ini example je [00:06:44–00:06:46] Yang example ni pun tak detail [00:06:46–00:06:47] Awak buat lah awak punya sendiri [00:06:47–00:06:49] buat je lah awak punya 14 days sendiri [semak: uncertain words, number or amount] [00:06:49–00:06:51] awak tulis je apa 14 days, tulis kat whatsapp [semak: number or amount] [00:06:51–00:06:53] tak apa, tulis kat whatsapp, at least ada notar [semak: uncertain words] [00:06:53–00:06:54] kat whatsapp ke apa kan [00:06:54–00:06:56] so itu adalah example untuk [00:06:56–00:06:59] team marketer, jumpa dalam video yang seterusnya [00:06:59–00:06:59] last [semak: uncertain words]