14 Days Talent Development Program – Marketer
Source: https://coachadib.com/module/6ac0c12df041868b3720ca27
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[00:00:00.000 – 00:00:06.420] 14 Days Talent Development Program untuk Team Marketer. Ini contoh juga. Contoh je tau. Jangan tiru bulat-bulat.

[00:00:06.860 – 00:00:12.240] Kalau saya dah explain sebenarnya contoh lain, ini contoh yang berbeza pula. Contoh ni nak bagi awak gambaran.

[00:00:12.440 – 00:00:19.600] Macam mana intensifnya 14 hari tu? Macam mana intensifnya Isniay Selasa, Rabu, Khamis, Jumaat, Isniay Selasa, Rabu, Khamis, Jumaat, Satu Ahad tu?

[00:00:20.060 – 00:00:27.620] Bayangkan hari pertama ni. Hari pertama benda sama je. Product knowledge juga. Kalau nak ajar closer product knowledge, Marketer pun saya nak dihafal product knowledge.

[00:00:27.620 – 00:00:29.020] Hari pertama hari kedua ni

[00:00:29.020 – 00:00:29.620] Diorang relax je

[00:00:29.620 – 00:00:30.500] Tapi

[00:00:31.340 – 00:00:32.440] Macam mana kita nak check

[00:00:32.440 – 00:00:34.080] Dia dah betul-betul hafal ke tak

[00:00:34.080 – 00:00:34.720] Product knowledge ni

[00:00:34.720 – 00:00:35.520] Cari dia senang

[00:00:36.000 – 00:00:37.160] Bagi dia time due date

[00:00:37.780 – 00:00:38.800] Ini apa yang saya buat

[00:00:38.800 – 00:00:40.220] Contohnya dia masuk kerja kan

[00:00:40.220 – 00:00:40.580] First day

[00:00:40.580 – 00:00:41.380] Pukul 9 pagi

[00:00:41.380 – 00:00:41.940] 10 pagi

[00:00:42.420 – 00:00:43.100] Saya nak cakap dia

[00:00:43.100 – 00:00:44.100] Okay ni product

[00:00:44.100 – 00:00:44.620] Okay ni

[00:00:44.620 – 00:00:46.920] Saya akan call awak kejap lagi

[00:00:47.700 – 00:00:49.260] Saya akan call awak kejap lagi

[00:00:49.260 – 00:00:50.400] Pukul 3 petang

[00:00:51.320 – 00:00:52.540] Saya nak awak explain

[00:00:52.540 – 00:00:53.200] Soalnya call

[00:00:53.200 – 00:00:55.120] Apa yang awak faham tentang product ni

[00:00:55.780 – 00:00:56.600] Okay okay baik

[00:00:58.440 – 00:00:59.400] Oh, menggelupo dia

[00:00:59.400 – 00:00:59.720] Dia akan

[00:01:00.300 – 00:01:01.320] Nak hafal apa semua

[00:01:01.320 – 00:01:02.080] Pertama saya akan call

[00:01:02.080 – 00:01:02.780] Tengok, tengok, tengok

[00:01:02.780 – 00:01:03.440] Hello, Assalamualaikum

[00:01:03.440 – 00:01:04.320] Sebab yelah biasa

[00:01:04.320 – 00:01:05.040] Bila kita train team

[00:01:05.040 – 00:01:06.060] Takkanlah kita nak duduk sebelah

[00:01:06.060 – 00:01:06.620] Mungkin kita

[00:01:06.620 – 00:01:08.180] Boleh duduk sebelah dia

[00:01:08.180 – 00:01:09.140] Alhamdulillah dia bagus lah

[00:01:09.140 – 00:01:09.820] Tapi saya imagine

[00:01:09.820 – 00:01:10.420] Awak ni busy

[00:01:10.420 – 00:01:11.360] Awak just call je

[00:01:11.360 – 00:01:12.740] Hello, Jain, Ain

[00:01:12.740 – 00:01:13.320] Okay, Ain

[00:01:13.320 – 00:01:13.860] Cuba cerita saya

[00:01:13.860 – 00:01:14.560] Apa yang awak dah hafal

[00:01:14.560 – 00:01:15.800] Okay, jangan buka buku

[00:01:15.800 – 00:01:16.440] Jangan buka laptop eh

[00:01:16.440 – 00:01:17.200] Betul, jujur

[00:01:17.200 – 00:01:17.660] Jujur eh

[00:01:17.660 – 00:01:18.560] Okay, alright

[00:01:18.560 – 00:01:19.640] Okay, silakan

[00:01:19.640 – 00:01:20.340] Betul, betul

[00:01:20.340 – 00:01:21.180] Saya tak buka laptop eh

[00:01:21.180 – 00:01:21.860] Ini saya dah hafal

[00:01:21.860 – 00:01:22.480] Okay, silakan

[00:01:23.080 – 00:01:23.480] Okay

[00:01:26.100 – 00:01:26.980] Oh, okay

[00:01:26.980 – 00:01:28.120] Baru-baru pukul Ayn

[00:01:28.120 – 00:01:28.960] Kalau ikut saya ni

[00:01:28.960 – 00:01:29.840] Kelancaran awak ni

[00:01:29.840 – 00:01:30.380] Mungkin baru

[00:01:30.880 – 00:01:31.860] 60% lah

[00:01:32.320 – 00:01:33.600] Dia kena lancar lagi Ayn

[00:01:33.600 – 00:01:35.180] Esok saya akan call awak lagi

[00:01:35.180 – 00:01:35.920] Boleh tak balik ni

[00:01:35.920 – 00:01:36.420] Awak hafal

[00:01:36.420 – 00:01:37.400] Malam ni pun ada masa

[00:01:37.400 – 00:01:37.900] Awak hafal

[00:01:37.900 – 00:01:39.240] Esok saya akan call awak

[00:01:39.240 – 00:01:40.480] Pukul 11 pagi

[00:01:40.480 – 00:01:41.220] Haa, ambil

[00:01:42.060 – 00:01:42.920] Oh, dia tahu

[00:01:43.520 – 00:01:44.480] So, kita call lah

[00:01:44.480 – 00:01:45.020] Esok 10 pagi

[00:01:45.020 – 00:01:46.380] Okay Ayn, cerita

[00:01:48.760 – 00:01:49.640] Sikit lagi Ayn

[00:01:50.260 – 00:01:51.220] Petang ni saya call awak

[00:01:51.220 – 00:01:51.780] Kumpul petang

[00:01:51.780 – 00:01:52.540] Awak ada masa lagi

[00:01:52.540 – 00:01:53.060] Tak hafal

[00:01:53.820 – 00:01:54.540] Macam tu lah

[00:01:54.540 – 00:01:55.880] Bukannya produk-produk duduk

[00:01:55.880 – 00:01:56.360] Tunggu

[00:01:56.360 – 00:01:56.540] Tak

[00:01:56.540 – 00:01:57.500] Kita akan call dia

[00:01:57.500 – 00:01:58.940] Cukup 3 kali kita check dia ni

[00:01:58.940 – 00:01:59.880] Dia dah hafal

[00:01:59.880 – 00:02:00.320] Kau-kau

[00:02:01.080 – 00:02:01.560] Okay

[00:02:01.560 – 00:02:02.000] Next

[00:02:02.000 – 00:02:02.740] Nombor 3 pula

[00:02:02.740 – 00:02:03.580] Setup X account

[00:02:03.580 – 00:02:04.920] Ni contohlah untuk marketer

[00:02:04.920 – 00:02:06.160] Mungkin account baru ke apa

[00:02:06.160 – 00:02:07.740] Kita buat lah technical-technical setup

[00:02:07.740 – 00:02:10.040] Beli phone number ke apa ke

[00:02:10.040 – 00:02:10.680] Hari ketiga ni

[00:02:10.680 – 00:02:11.340] Biasanya macam tu lah

[00:02:11.340 – 00:02:13.260] Hari keempat hari kelima ni

[00:02:13.260 – 00:02:15.160] Barulah kita ajar dia setting

[00:02:15.160 – 00:02:15.940] Run ads

[00:02:16.440 – 00:02:17.320] Duduk sebelah dia

[00:02:17.320 – 00:02:18.260] Masa saya cakap sebelum ni

[00:02:18.960 – 00:02:20.220] Ajar training ni

[00:02:20.220 – 00:02:20.860] Dia tak boleh

[00:02:22.260 – 00:02:23.440] Membebel dalam meeting kau

[00:02:23.440 – 00:02:24.480] Dia kena buka laptop

[00:02:24.480 – 00:02:25.600] Kau buka laptop kau

[00:02:25.600 – 00:02:26.280] Ni TV

[00:02:26.280 – 00:02:26.960] Jom kita tengok

[00:02:27.460 – 00:02:28.360] Dan that's why

[00:02:28.360 – 00:02:28.820] Saya pelik

[00:02:28.820 – 00:02:30.180] Macam mana kita buat training

[00:02:30.180 – 00:02:31.640] Tanpa ada TV

[00:02:31.640 – 00:02:32.260] Saya tak faham

[00:02:32.260 – 00:02:33.860] Sebab kita punya office ni pun

[00:02:33.860 – 00:02:35.000] Ada banyak TV

[00:02:35.540 – 00:02:36.440] Tengok TV ni

[00:02:36.440 – 00:02:37.620] Ini TV yang saya rekomen

[00:02:38.680 – 00:02:40.160] Ok kalau korang nak beli TV

[00:02:40.160 – 00:02:41.740] Tengok ni TV yang saya rekomen

[00:02:41.740 – 00:02:43.480] TV dengan stand macam ni

[00:02:43.480 – 00:02:44.920] So korang boleh tolak kat mana-mana

[00:02:44.920 – 00:02:46.280] Saya ada TV ni

[00:02:46.280 – 00:02:46.840] Kat dalam office

[00:02:46.840 – 00:02:47.860] Ada 2-3 set

[00:02:47.860 – 00:02:48.400] So senang

[00:02:48.400 – 00:02:49.440] Tak payah pasang TV

[00:02:49.440 – 00:02:50.400] Yang melekat kat dinding

[00:02:50.400 – 00:02:52.200] apa semua tu leceh. Beli TV

[00:02:52.200 – 00:02:54.220] tak payah besar sangat, 40 inci macam tu

[00:02:54.220 – 00:02:56.300] lepas tu beli kaki stand yang korang

[00:02:56.300 – 00:02:58.100] boleh tolak ke mana-mana. Settle.

[00:02:58.320 – 00:03:00.300] So that's why, nak lagi

[00:03:00.300 – 00:03:01.580] best, beli whiteboard sekali.

[00:03:02.080 – 00:03:04.160] Tengok whiteboard ni. Ini pun whiteboard yang saya recommend.

[00:03:04.480 – 00:03:06.280] So, ada satu TV yang ada

[00:03:06.280 – 00:03:08.440] stand, boleh gerak-gerak. Lepas tu ada whiteboard

[00:03:08.440 – 00:03:10.440] yang ada stand juga, boleh gerak-gerak.

[00:03:10.620 – 00:03:12.420] So, kita nak meeting mana-mana pun senang.

[00:03:12.620 – 00:03:14.380] Ada meja, ada kerusi, tarik

[00:03:14.380 – 00:03:15.960] TV, belah kanan,

[00:03:16.300 – 00:03:18.520] tarik whiteboard belah kiri. Oh, perfect.

[00:03:18.680 – 00:03:20.040] Terus. Ini TV.

[00:03:22.120 – 00:03:23.960] So, itu cara nak

[00:03:23.960 – 00:03:25.180] Buat training yang simple-simple

[00:03:25.180 – 00:03:27.140] Dan training ni tak payah ramai-ramai sangat

[00:03:27.140 – 00:03:29.740] Tanganlah training sampai 10 orang, 20 orang

[00:03:29.740 – 00:03:31.260] Kita nak personalize

[00:03:31.260 – 00:03:33.780] Training ni biasa dibuat dalam group yang kecil

[00:03:33.780 – 00:03:36.080] 2 orang, 4 orang, 6 orang

[00:03:36.080 – 00:03:37.560] Yalah bila kita hire staff

[00:03:37.560 – 00:03:39.320] Bukanlah kita hire sekali 10 orang, 6 orang

[00:03:39.320 – 00:03:40.900] Kita hire staff ni biasanya

[00:03:40.900 – 00:03:43.220] Dalam tempoh masa

[00:03:43.220 – 00:03:45.300] Sebulan 2 ni, kita hire seorang 2 orang

[00:03:45.300 – 00:03:47.460] Janganlah hire sekaligus, saya cadangkan

[00:03:47.460 – 00:03:49.960] Hire dulu staff, seorang 2 orang

[00:03:49.960 – 00:03:51.180] Bila yang ni dah proven

[00:03:51.180 – 00:03:52.560] Baru buat next hiring

[00:03:52.560 – 00:03:53.760] Jangan gelujo sangat

[00:03:54.720 – 00:03:56.080] Kecuali awak dah berpengalaman

[00:03:56.080 – 00:03:57.540] Okay next adalah

[00:03:57.540 – 00:03:58.460] Learn setting ads

[00:03:58.460 – 00:03:59.140] Okay dah settle

[00:03:59.140 – 00:04:00.420] Lepas tu hari ke-6 ni

[00:04:00.420 – 00:04:01.320] Rehat lah satu ahad

[00:04:01.320 – 00:04:02.600] Sebab itulah hari pertama

[00:04:02.600 – 00:04:03.220] Hari ke-2 ni

[00:04:03.220 – 00:04:03.680] Hari Isnin

[00:04:03.680 – 00:04:04.160] Selasa

[00:04:04.160 – 00:04:04.780] Rabu

[00:04:04.780 – 00:04:05.280] Khamis

[00:04:05.280 – 00:04:05.780] Sumaat

[00:04:06.620 – 00:04:07.780] Sabtu ahad kat sini

[00:04:08.440 – 00:04:09.620] Isnin minggu depannya

[00:04:09.620 – 00:04:10.300] Haa

[00:04:10.300 – 00:04:11.320] Contoh team marketer ni

[00:04:11.320 – 00:04:13.080] Dah kena test run ads

[00:04:13.700 – 00:04:14.740] Dia kena try

[00:04:14.740 – 00:04:15.540] Untuk run ads

[00:04:15.540 – 00:04:15.820] Tengok

[00:04:15.820 – 00:04:16.460] Jadi tak jadi

[00:04:16.460 – 00:04:17.520] Try lah run ads

[00:04:17.520 – 00:04:18.220] Tengok jadi tak jadi

[00:04:18.220 – 00:04:19.480] Dua hari

[00:04:19.480 – 00:04:21.780] Contohnya pagi tu dia publish iklan

[00:04:21.780 – 00:04:23.960] So sempatlah iklan tu run selama 2 hari

[00:04:23.960 – 00:04:24.620] 2 hari setengah

[00:04:24.620 – 00:04:26.440] Sebab pada hari Rabu tu

[00:04:26.440 – 00:04:28.760] Kita akan review ads dia

[00:04:30.620 – 00:04:31.820] Terbuka aib seorang

[00:04:31.820 – 00:04:33.760] Marketer apabila bos

[00:04:33.760 – 00:04:35.380] Tahu baca data iklan

[00:04:36.120 – 00:04:38.200] So bos tak senang kena tipu

[00:04:38.200 – 00:04:39.620] Manager tak senang kena tipu

[00:04:39.620 – 00:04:41.080] That's why saya highly recommend

[00:04:41.080 – 00:04:43.000] Kalau korang business owner

[00:04:43.740 – 00:04:45.720] Founder, manager, tolonglah

[00:04:45.720 – 00:04:47.460] Kalau tak reti run ads pun

[00:04:47.460 – 00:04:49.020] At least pandai baca data pun

[00:04:49.020 – 00:04:50.980] dah, maksudnya tak buta huruf

[00:04:50.980 – 00:04:53.300] sebab senang je, nak tekan teknik

[00:04:53.300 – 00:04:55.160] tu susah, tapi kenalah tahu benchmark

[00:04:55.160 – 00:04:56.560] CTRL 2%

[00:04:57.880 – 00:04:59.100] CTRL 4%

[00:04:59.100 – 00:05:01.520] apa maksudnya, CTRL link, apa maksud

[00:05:01.520 – 00:05:03.420] conversion rate, apa maksud AOV

[00:05:03.420 – 00:05:05.440] average order value, apa maksud CPL

[00:05:05.440 – 00:05:07.180] cost per leads, CPP

[00:05:07.180 – 00:05:09.380] cost per purchase, kita nak tengok data

[00:05:09.380 – 00:05:11.220] tu je, janganlah tanya, macam ni iklan okey tak

[00:05:11.220 – 00:05:13.140] iklan macam mahal sikit lah bos, dah itu je

[00:05:13.140 – 00:05:14.200] reportnya, itu bukan report

[00:05:14.940 – 00:05:17.000] review yang sebenar yang kita nak adalah

[00:05:17.000 – 00:05:18.220] selama half day ni

[00:05:18.940 – 00:05:20.200] Kita buka terus

[00:05:20.200 – 00:05:20.900] Dekat TV

[00:05:20.900 – 00:05:22.380] Okay tunjukkan iklan awak

[00:05:22.380 – 00:05:22.980] Okay

[00:05:23.680 – 00:05:25.000] Kita baca data tu

[00:05:25.000 – 00:05:25.780] Kita tu je kita tahu

[00:05:25.780 – 00:05:26.700] Kita tak tahu apa sangat pun

[00:05:26.700 – 00:05:27.940] Kita tahu baca data sikit-sikit je

[00:05:27.940 – 00:05:29.200] Ni tak okay ni

[00:05:29.200 – 00:05:30.680] Ni macam mahal lagi iklan ni

[00:05:30.680 – 00:05:32.160] Oh tu lah saya tengah improve lagi

[00:05:33.220 – 00:05:34.240] So kita review

[00:05:34.760 – 00:05:35.620] Barulah dia tahu

[00:05:35.620 – 00:05:36.980] Ush kita ni tak boleh kena game ni

[00:05:37.580 – 00:05:39.080] Lepas tu dia akan run lagi

[00:05:39.080 – 00:05:40.200] Dia run lagi

[00:05:40.200 – 00:05:40.820] Dia run lagi

[00:05:40.820 – 00:05:41.500] Hari Jumaat

[00:05:41.500 – 00:05:42.480] Ni ada hari Rabu

[00:05:42.480 – 00:05:43.440] Khamis Jumaat

[00:05:44.000 – 00:05:45.260] Hari Jumaat petang tu

[00:05:45.260 – 00:05:46.160] Kita akan

[00:05:46.160 – 00:05:47.820] Tengok performance dia

[00:05:48.400 – 00:05:50.420] So maksudnya kalau review yang pertama tak ok

[00:05:50.420 – 00:05:52.060] Suruh lah dia improve lagi iklan

[00:05:52.060 – 00:05:53.820] Rank iklan baru ke apa ke

[00:05:53.820 – 00:05:55.100] Lepas tu kita check

[00:05:55.100 – 00:05:56.400] So ini benda simple je

[00:05:56.400 – 00:05:58.580] Tapi benda ni pula akan membuatkan

[00:05:58.580 – 00:06:00.120] Team marketer yang masuk

[00:06:00.120 – 00:06:01.820] Dia tahu bos ni tak lepas tangan

[00:06:01.820 – 00:06:02.760] Respect bertambah

[00:06:03.740 – 00:06:05.280] Dan yang best kat sini

[00:06:05.280 – 00:06:06.900] Siapa yang tak ok dengan cara kita ni

[00:06:06.900 – 00:06:07.700] Dia boleh design awal-awal

[00:06:07.700 – 00:06:09.400] Jadi kalau tengok

[00:06:09.400 – 00:06:12.240] Kita dah set rabu dah jadi review untuk team marketer

[00:06:12.240 – 00:06:14.060] Kalau yang tadi sebelum ni

[00:06:14.060 – 00:06:15.640] Kita beritahu yang mungkin selasa

[00:06:15.640 – 00:06:16.060] Nampak?

[00:06:16.340 – 00:06:17.600] Selasa review team closer

[00:06:17.600 – 00:06:18.960] Review dalam sejam dua jam

[00:06:18.960 – 00:06:20.740] So kita dah boleh susun tau sebenarnya

[00:06:20.740 – 00:06:22.760] Selasa review team sale

[00:06:23.760 – 00:06:25.320] Rabu kita review team marketing

[00:06:25.320 – 00:06:26.480] Boleh buat macam tu

[00:06:26.480 – 00:06:27.260] So sehari

[00:06:27.260 – 00:06:28.460] Satu review

[00:06:28.460 – 00:06:30.060] Ini antara team-team yang penting

[00:06:30.640 – 00:06:32.140] So bila awak dah faham benda ni

[00:06:32.140 – 00:06:32.920] Awak akan nampak

[00:06:32.920 – 00:06:35.200] 14 days talent development program ni

[00:06:35.200 – 00:06:36.000] Tak ada right and wrong

[00:06:36.000 – 00:06:37.540] Kita yang decide apa kita nak buat

[00:06:37.540 – 00:06:39.180] Kita nak buat dia intensif

[00:06:39.180 – 00:06:40.040] Boleh tak intensif

[00:06:40.040 – 00:06:40.440] Boleh

[00:06:40.440 – 00:06:41.840] Dan yang ni bukannya jawapan

[00:06:41.840 – 00:06:43.280] Sebijik sebijik kena tiru macam ni

[00:06:43.280 – 00:06:44.240] Ini example je

[00:06:44.240 – 00:06:46.200] Yang example ni pun tak detail

[00:06:46.200 – 00:06:47.340] Awak buat lah awak punya sendiri

[00:06:47.840 – 00:06:49.320] buat je lah awak punya 14 days sendiri

[00:06:49.320 – 00:06:51.240] awak tulis je apa 14 days, tulis kat whatsapp

[00:06:51.240 – 00:06:53.400] tak apa, tulis kat whatsapp, at least ada notar

[00:06:53.400 – 00:06:54.360] kat whatsapp ke apa kan

[00:06:54.800 – 00:06:56.940] so itu adalah example untuk

[00:06:56.940 – 00:06:59.200] team marketer, jumpa dalam video yang seterusnya

[00:06:59.200 – 00:06:59.720] last