Product Knowledge → Technical Knowledge → Reporting Knowledge
Source: https://coachadib.com/module/6ac0c12df041868b3720ca26
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:01.390 – 00:00:22.790] 3 flow nak develop talent. Sebab saya dah develop banyak sangat talent dan banyak talent yang saya dah gagalkan. Maksudnya saya yang gagal lah sebagai bos. Lebih daripada 400 orang saya dah hire, dah resign dan macam-macam lah kisah berlaku. Saya dah interview lebih-lebih seribu orang. Saya perasan bila kita nak develop talent, kita kena leluh diri 3 fasa ni. First sekali adalah dipanggil sebagai Product Knowledge.

[00:00:23.850 – 00:00:30.590] Maksudnya, kita jangan ajar lagi pasal benda-benda teknik nak closing ke, teknik nak buat video FYP ke.

[00:00:31.070 – 00:00:36.110] Tak kisahlah admin ke, sale ke, operation ke, account ke, apa ke.

[00:00:36.550 – 00:00:40.430] Product knowledge ni, the whole company kena hafal sampai termuntah.

[00:00:40.810 – 00:00:41.690] Lagi-lagi budak sale.

[00:00:42.290 – 00:00:45.010] So, sebelum kita ajar apa-apa, ajar dulu pasal product.

[00:00:45.590 – 00:00:49.550] So, that's why setiap company kalau boleh, wujudkan simple guideline pasal product knowledge.

[00:00:49.550 – 00:00:51.770] Kalau tak ada pun bagi je lah website

[00:00:51.770 – 00:00:52.930] Rujukan ke apa ke

[00:00:52.930 – 00:00:53.970] Kayak awak study benda ni

[00:00:53.970 – 00:00:55.270] Dan product knowledge ni

[00:00:55.270 – 00:00:57.310] Kita kena update yang paling latest lah

[00:00:57.310 – 00:00:59.410] So itu adalah flow yang pertama

[00:01:00.010 – 00:01:00.990] Flow yang kedua

[00:01:00.990 – 00:01:02.290] Biasanya product knowledge ni eh

[00:01:02.290 – 00:01:02.950] Kalau saya lah

[00:01:02.950 – 00:01:05.910] Dalam sekitar satu hari ke tiga hari

[00:01:05.910 – 00:01:06.550] Dia kena hafal

[00:01:07.110 – 00:01:08.170] Kalau product kita simple

[00:01:08.170 – 00:01:09.210] Mungkin sehari dah boleh hafal lah

[00:01:09.210 – 00:01:10.410] Ataupun tiga hari

[00:01:10.410 – 00:01:11.370] Ada setengah situasi

[00:01:11.370 – 00:01:12.630] Seminggu product knowledge

[00:01:12.630 – 00:01:13.850] Mungkin kita jual barang mahal

[00:01:13.850 – 00:01:15.490] Contohnya jual kereta Alphard by Fire

[00:01:15.490 – 00:01:16.470] Ingat senang ke nak hafal

[00:01:16.470 – 00:01:17.750] The whole spec Alphard

[00:01:18.450 – 00:01:19.490] AGH40 baru

[00:01:19.490 – 00:01:20.630] Bagai apa-bagai semua tu

[00:01:20.630 – 00:01:21.530] So that's why

[00:01:21.530 – 00:01:22.390] Product knowledge ni

[00:01:22.390 – 00:01:23.670] Dia kena hafal macam air

[00:01:23.670 – 00:01:24.590] Kena sebut tu

[00:01:24.590 – 00:01:26.150] Kalau awak buat company travel

[00:01:26.150 – 00:01:27.670] Pergi ke Yunan, China

[00:01:27.670 – 00:01:29.350] Yunan, Yunan, Yunan

[00:01:29.350 – 00:01:30.550] Sebut tak betul tak boleh

[00:01:30.550 – 00:01:31.470] So kena

[00:01:31.470 – 00:01:32.310] Product knowledge ni

[00:01:32.310 – 00:01:33.210] Kena master

[00:01:33.210 – 00:01:35.210] Next kita akan hantar pula

[00:01:35.210 – 00:01:36.350] Kita akan ajar dia pula

[00:01:36.350 – 00:01:37.530] Tentang technical knowledge

[00:01:37.530 – 00:01:39.250] Technical knowledge ni adalah

[00:01:39.250 – 00:01:41.090] Cara macam mana nak edit

[00:01:41.090 – 00:01:42.330] Ni adalah how

[00:01:42.930 – 00:01:44.190] Yang product ni adalah

[00:01:44.190 – 00:01:44.970] What

[00:01:44.970 – 00:01:46.450] Apa yang kita nak jual

[00:01:46.450 – 00:01:47.470] Yang ni pula

[00:01:47.470 – 00:01:49.470] macam mana nak jual benda tu, lain

[00:01:49.470 – 00:01:51.770] beza eh, technical knowledge ni contohnya

[00:01:51.770 – 00:01:53.630] macam mana nak edit video, macam mana

[00:01:53.630 – 00:01:55.610] nak isi accounting punya software

[00:01:55.610 – 00:01:56.870] macam mana kita nak

[00:01:56.870 – 00:01:59.450] buat video tu FYP, editing ke

[00:01:59.450 – 00:02:01.610] dia adalah technical, technique macam mana

[00:02:01.610 – 00:02:02.990] nak closing, macam mana nak

[00:02:02.990 – 00:02:05.490] shoot video, edit video, nak update

[00:02:05.490 – 00:02:07.650] dekat website macam ni, so technical knowledge

[00:02:07.650 – 00:02:09.710] ni bila kita nak ajar, kebiasaannya

[00:02:09.710 – 00:02:11.330] pun ambil masa yang agak lama juga

[00:02:11.330 – 00:02:13.530] product knowledge ni mungkin 1, 2, 3

[00:02:13.530 – 00:02:15.650] hari ataupun seminggu, technical knowledge

[00:02:15.650 – 00:02:17.350] ni kadang-kadang seminggu ke 2

[00:02:17.350 – 00:02:19.290] minggu kita nak ajar. Dan cara nak ajar

[00:02:19.290 – 00:02:21.470] technical knowledge ni, katakanlah awak tak ada SOP.

[00:02:21.710 – 00:02:23.210] Sebab kadang-kadang bagi saya lah

[00:02:23.210 – 00:02:24.710] SOP ni pun overrated.

[00:02:25.610 – 00:02:26.830] Tahu tak maksud overrated?

[00:02:27.510 – 00:02:28.770] Di over-overkan sangat.

[00:02:29.170 – 00:02:31.330] Sebab saya dah pernah buat dah pun SOP bertulis

[00:02:31.330 – 00:02:32.750] siap dengan screenshot bagi apa semua.

[00:02:33.130 – 00:02:35.190] Lelah tak function juga. Sebab SOP tu

[00:02:35.190 – 00:02:37.130] sekejap je outdated. SOP tu

[00:02:37.130 – 00:02:39.310] dibina bila? 3 bulan lepas, 6 bulan

[00:02:39.310 – 00:02:41.190] lepas. SOP yang 6 bulan lepas dah tak

[00:02:41.190 – 00:02:43.330] jadi dah. Kadang-kadang kita ni berubah

[00:02:43.330 – 00:02:45.170] setiap minggu SOP. So that's why

[00:02:45.170 – 00:02:47.130] paling senang nak ajar technical knowledge ni

[00:02:47.130 – 00:02:48.970] Duduk sebelah dengan dia

[00:02:48.970 – 00:02:49.830] Kau buka laptop

[00:02:49.830 – 00:02:50.610] Aku buka laptop

[00:02:50.610 – 00:02:51.210] Ini TV

[00:02:51.210 – 00:02:51.690] Dah

[00:02:51.690 – 00:02:52.570] Aku ajar kau terus

[00:02:53.230 – 00:02:54.670] Dan ajar tu pula

[00:02:54.670 – 00:02:55.650] Bukan ajar apa

[00:02:55.650 – 00:02:56.690] Terus buat on the spot

[00:02:56.690 – 00:02:57.330] Cuba key in

[00:02:57.330 – 00:02:58.050] Cuba masuk

[00:02:58.050 – 00:02:59.370] This may demo

[00:02:59.370 – 00:03:01.050] Yang real demo terus tau

[00:03:01.050 – 00:03:02.150] So that's why kadang-kadang

[00:03:02.150 – 00:03:03.190] Kita duduk over-over

[00:03:03.190 – 00:03:04.350] Oh ni kau tak ada SOP lah

[00:03:04.350 – 00:03:04.850] Tak ada tak

[00:03:04.850 – 00:03:06.090] SOP tak penting

[00:03:06.090 – 00:03:06.790] Yang penting training

[00:03:06.790 – 00:03:08.510] Kalau training betul

[00:03:08.510 – 00:03:09.090] Tak ada SOP

[00:03:09.090 – 00:03:09.590] Tak ada masalah

[00:03:09.590 – 00:03:11.670] Ini SOP padu

[00:03:11.670 – 00:03:13.390] Kau bagilah satu file PDF

[00:03:13.390 – 00:03:14.690] Tapi tak ada training

[00:03:14.690 – 00:03:15.230] Tak guna juga

[00:03:15.230 – 00:03:16.110] So that's why

[00:03:16.110 – 00:03:16.910] Technical knowledge ni

[00:03:16.910 – 00:03:18.990] yang penting bukannya SOP. Tapi yang penting

[00:03:18.990 – 00:03:21.010] adalah sesi training. Hands on. Buat

[00:03:21.010 – 00:03:23.110] terus. Bukannya dalam bilik meeting. Borak

[00:03:23.110 – 00:03:24.430] borak borak. Borak tak ada apa.

[00:03:24.650 – 00:03:26.990] Kena buka laptop. Training kena buka laptop.

[00:03:27.130 – 00:03:28.670] Dua-dua buka laptop. Bukannya duduk.

[00:03:28.990 – 00:03:30.590] Jadi, nanti

[00:03:31.090 – 00:03:32.830] kalau nak edit video FYP tu

[00:03:32.830 – 00:03:34.990] buat dia macam lawa sikit. Lepas tu

[00:03:34.990 – 00:03:37.070] buat. Tak ada lah. Buka terus

[00:03:37.070 – 00:03:39.030] laptop. Buka terus TikTok. Ni nampak

[00:03:39.030 – 00:03:40.790] ni hook dia bagus. Kalau aku tengok

[00:03:40.790 – 00:03:42.690] kita mesti edit. Mesti kena ada macam ni. Kita cuba

[00:03:42.690 – 00:03:44.490] edit sekarang. Itu baru betul.

[00:03:44.490 – 00:03:46.370] Dan last but not least

[00:03:46.370 – 00:03:48.550] Nombor tiga adalah reporting knowledge

[00:03:48.550 – 00:03:50.930] Ini ada tiga knowledge berbeza

[00:03:50.930 – 00:03:52.630] Apa itu reporting knowledge?

[00:03:53.090 – 00:03:54.610] Lepas dah hafal

[00:03:54.610 – 00:03:56.510] Hasnah product, lepas dah

[00:03:56.510 – 00:03:58.310] Mahir tentang technical

[00:03:58.310 – 00:04:00.850] Nak deliver the best

[00:04:00.850 – 00:04:01.650] Result

[00:04:02.430 – 00:04:04.130] Kenalah showcase the result

[00:04:04.130 – 00:04:05.410] Kenalah buktikan result tu

[00:04:05.410 – 00:04:07.010] So dia kena report dengan kita

[00:04:07.010 – 00:04:08.910] Report ni pula ada tiga biasanya

[00:04:08.910 – 00:04:11.530] Daily report, weekly report, monthly report

[00:04:11.530 – 00:04:12.690] Ada tiga jenis report

[00:04:12.690 – 00:04:15.570] Report harian ni biasanya dihantar dalam WhatsApp

[00:04:15.570 – 00:04:16.950] Yes, WhatsApp

[00:04:17.770 – 00:04:20.290] Memang kadang-kadang tim suka buat hantar dalam spreadsheet

[00:04:20.290 – 00:04:21.470] Tapi saya personally lah

[00:04:21.470 – 00:04:23.750] Walaupun saya dah ada company yang buat saya sejuta, dua juta

[00:04:23.750 – 00:04:26.690] Saya suka reporting yang real

[00:04:26.690 – 00:04:30.070] Maksudnya saya nak WhatsApp report setiap hari pukul 4

[00:04:30.070 – 00:04:31.370] Setiap hari pukul 3

[00:04:31.370 – 00:04:32.350] Setiap hari pukul 1

[00:04:32.350 – 00:04:33.430] So hantar je lah

[00:04:33.430 – 00:04:36.530] Dan report WhatsApp ni biasanya dia report yang light-light

[00:04:36.530 – 00:04:37.190] Yang simple simple

[00:04:37.190 – 00:04:38.970] Maksudnya dia nak buat pun sekejap je

[00:04:38.970 – 00:04:39.930] 2, 3, 4 minit pun

[00:04:39.930 – 00:04:41.530] Takkanlah report pun tak ada nak buat

[00:04:41.530 – 00:04:43.110] Bukan yang nak kena buka laptop ke apa

[00:04:43.110 – 00:04:43.990] Dia just kira-kira tu

[00:04:43.990 – 00:04:44.770] Okay, sambil report

[00:04:44.770 – 00:04:46.210] So, kita ada daily report

[00:04:46.210 – 00:04:47.470] Itu just kita nak check

[00:04:47.470 – 00:04:48.330] Dia on track ke tak

[00:04:48.330 – 00:04:49.150] Kadang-kadang kita tak baca

[00:04:49.150 – 00:04:49.630] Report tu

[00:04:49.630 – 00:04:50.630] Tapi dia sendiri

[00:04:50.630 – 00:04:51.810] Dia perlukan

[00:04:51.810 – 00:04:52.950] Moment sekejap

[00:04:52.950 – 00:04:54.030] Untuk nak tengok balik

[00:04:54.030 – 00:04:55.430] Apa yang aku dah buat hari ni

[00:04:56.210 – 00:04:57.030] Saya berikan

[00:04:57.030 – 00:04:58.210] Pak hantar report dah

[00:04:58.210 – 00:04:59.730] Dalam grup WhatsApp ke

[00:04:59.730 – 00:05:00.730] Hantar directly

[00:05:00.730 – 00:05:02.010] Kepada kita secara personal ke

[00:05:02.590 – 00:05:04.010] So, nombor dua pula adalah

[00:05:04.010 – 00:05:05.250] Weekly report

[00:05:05.250 – 00:05:06.270] Weekly report ni biasa

[00:05:06.270 – 00:05:07.250] Dia hantar pada hari Senin

[00:05:08.850 – 00:05:09.290] Maksudnya

[00:05:09.290 – 00:05:10.130] Dia akan hantar report

[00:05:10.130 – 00:05:10.730] Minggu lepas

[00:05:10.730 – 00:05:12.210] minggu lepas ni report

[00:05:12.210 – 00:05:14.170] di sini Selasa, Rabu, Khamis, Sabtu

[00:05:14.170 – 00:05:16.610] dia akan hantar report minggu lepas 7 hari

[00:05:16.610 – 00:05:18.210] so dia akan isi

[00:05:18.210 – 00:05:19.870] dan report hari di sini ni heavy sikit

[00:05:19.870 – 00:05:22.190] biasanya report hari di sini ni kena isi dalam sistem

[00:05:22.190 – 00:05:24.410] yes, barulah kita masuk dalam spreadsheet ke

[00:05:24.410 – 00:05:26.190] mana-mana sistem communication

[00:05:26.190 – 00:05:27.390] select, Trello

[00:05:28.450 – 00:05:30.570] click up ke, mana-mana lah sistem awak pakai

[00:05:31.110 – 00:05:32.370] lepas tu kita ada pula

[00:05:32.370 – 00:05:34.510] monthly report, monthly report ni

[00:05:34.510 – 00:05:36.490] pula biasanya diminta sebelum

[00:05:36.490 – 00:05:38.310] bayaran gaji, sebab kita nak kira

[00:05:38.310 – 00:05:40.330] commission, so biasanya

[00:05:40.870 – 00:05:41.890] monthly report ni

[00:05:41.890 – 00:05:42.490] diminta

[00:05:42.490 – 00:05:43.430] pada sekitar

[00:05:43.430 – 00:05:44.170] cut off time

[00:05:44.170 – 00:05:44.630] kita panggil

[00:05:44.630 – 00:05:45.830] 25 hari bulan ke

[00:05:46.370 – 00:05:46.810] ataupun

[00:05:46.810 – 00:05:47.230] 30

[00:05:47.910 – 00:05:48.910] 31 hari bulan ni

[00:05:48.910 – 00:05:49.510] dia kena key in

[00:05:49.510 – 00:05:50.870] sebab kalau dia tak key in

[00:05:50.870 – 00:05:51.730] macam mana kita nak kira

[00:05:51.730 – 00:05:52.530] dia punya report

[00:05:52.530 – 00:05:52.950] ataupun mungkin

[00:05:52.950 – 00:05:53.470] 1 hari bulan

[00:05:53.470 – 00:05:54.370] sebab kita nak

[00:05:54.370 – 00:05:55.370] ambil bulan lepas punya

[00:05:55.370 – 00:05:56.650] macam contoh

[00:05:56.650 – 00:05:57.330] ada setiap company

[00:05:57.330 – 00:05:57.770] dia buat

[00:05:57.770 – 00:05:58.970] pembayaran commission

[00:05:58.970 – 00:06:00.090] pada 5 hari bulan

[00:06:00.090 – 00:06:00.790] dia delaykan

[00:06:00.790 – 00:06:01.310] bayar commission

[00:06:01.310 – 00:06:02.170] gaji basic masuk

[00:06:02.170 – 00:06:02.750] 1 hari bulan

[00:06:02.750 – 00:06:03.830] commission masuk

[00:06:03.830 – 00:06:04.530] pada 5 hari bulan

[00:06:04.530 – 00:06:04.890] sebab apa?

[00:06:05.250 – 00:06:06.350] sebab dia cut off

[00:06:06.350 – 00:06:07.110] 1 hari bulan

[00:06:07.110 – 00:06:08.030] so that dia boleh kira

[00:06:08.030 – 00:06:09.130] yang bulan lepas punya commission

[00:06:09.130 – 00:06:10.670] So, senang kat situ

[00:06:10.670 – 00:06:11.950] 1 sampai 31

[00:06:11.950 – 00:06:14.130] Bulan depannya baru bayar commission

[00:06:14.130 – 00:06:15.090] Pada 5 hari bulan

[00:06:15.090 – 00:06:16.390] So, delay dah 5 hari je lah

[00:06:16.390 – 00:06:17.130] Tak adalah lambat sangat

[00:06:17.130 – 00:06:18.410] So, ini adalah

[00:06:18.410 – 00:06:20.590] 3 jenis flow

[00:06:20.590 – 00:06:22.150] Ataupun cara untuk develop team

[00:06:22.150 – 00:06:24.090] Pertama, develop dulu

[00:06:24.090 – 00:06:25.650] Product knowledge mastery

[00:06:25.650 – 00:06:27.410] Pastikan dia nak temuntah

[00:06:27.410 – 00:06:28.910] Hafal produk macam orang gila

[00:06:28.910 – 00:06:30.010] Temuntah

[00:06:30.010 – 00:06:30.970] Memang temuntah

[00:06:30.970 – 00:06:32.050] Memang kena temuntah

[00:06:32.050 – 00:06:32.990] Cuba sebut

[00:06:32.990 – 00:06:33.810] Cuba sebut

[00:06:33.810 – 00:06:35.970] Kalau saya train product knowledge ni

[00:06:35.970 – 00:06:37.530] Saya akan buat role play

[00:06:38.210 – 00:06:38.930] cuba cerita

[00:06:38.930 – 00:06:39.310] pasal produk

[00:06:40.230 – 00:06:40.770] ok

[00:06:40.770 – 00:06:41.490] Ayn pula

[00:06:41.490 – 00:06:41.990] ok Ayn

[00:06:41.990 – 00:06:42.810] SP yang pasal produk

[00:06:42.810 – 00:06:43.510] apa USP kita

[00:06:43.510 – 00:06:44.390] ok

[00:06:44.390 – 00:06:45.450] USP kita

[00:06:45.450 – 00:06:46.290] pertama kita ni

[00:06:46.290 – 00:06:46.770] ok kenapa

[00:06:46.770 – 00:06:47.510] kawasan nak beli kita

[00:06:47.510 – 00:06:48.390] ok kita

[00:06:48.390 – 00:06:49.210] sebenarnya ada sediakan

[00:06:49.210 – 00:06:49.870] 5 jenis PK

[00:06:49.870 – 00:06:50.790] dia kena bercerita

[00:06:50.790 – 00:06:51.890] ok next

[00:06:51.890 – 00:06:52.550] technical knowledge

[00:06:52.550 – 00:06:53.330] bukan laptop

[00:06:53.330 – 00:06:54.250] product knowledge

[00:06:54.250 – 00:06:54.750] tak ada masalah

[00:06:54.750 – 00:06:56.190] kita tengok

[00:06:56.190 – 00:06:57.370] YouTube ke

[00:06:57.370 – 00:06:58.170] dia kena study

[00:06:58.170 – 00:06:58.630] buat research

[00:06:58.630 – 00:06:58.810] semua

[00:06:58.810 – 00:07:00.550] so technical knowledge ni pula

[00:07:00.550 – 00:07:01.930] adalah technical how to

[00:07:02.590 – 00:07:03.490] reporting ni pula

[00:07:03.490 – 00:07:03.830] adalah

[00:07:03.830 – 00:07:04.810] showcase

[00:07:04.810 – 00:07:05.730] apa yang dia dah buat

[00:07:05.730 – 00:07:06.210] buktikan

[00:07:06.210 – 00:07:08.250] So kalau hilang salah satu ni

[00:07:08.250 – 00:07:09.970] Tempang lah training kita

[00:07:09.970 – 00:07:11.690] Tempang lah cara nak develop tu

[00:07:11.690 – 00:07:13.110] Sebab tak ada product knowledge

[00:07:13.110 – 00:07:14.270] Macam mana nak deliver technical

[00:07:14.270 – 00:07:14.890] Impossible

[00:07:14.890 – 00:07:16.350] Kalau ada product knowledge

[00:07:16.350 – 00:07:17.070] Tak ada technical pula

[00:07:17.710 – 00:07:18.650] Ibarat staff ni

[00:07:18.650 – 00:07:19.730] Kena tebas lalang sendiri

[00:07:19.730 – 00:07:21.730] Kita akan bazirkan masa dia

[00:07:21.730 – 00:07:23.710] 3 bulan cuba cari jalan sendiri

[00:07:23.710 – 00:07:25.830] Padahal company dah R&D dah settle dah

[00:07:25.830 – 00:07:27.890] Cuma kita je lupa nak duduk sebelah dia

[00:07:27.890 – 00:07:29.150] Beritahu yang sebenarnya ada shortcut

[00:07:29.150 – 00:07:30.630] Kita tunjuk shortcut

[00:07:30.630 – 00:07:31.830] Reporting ni pula

[00:07:31.830 – 00:07:33.430] Kita nak tahu dia ni buat kerja tak buat kerja

[00:07:33.430 – 00:07:35.030] Waktu probation ni tak lama

[00:07:35.030 – 00:07:36.110] 2 bulan je

[00:07:36.110 – 00:07:38.110] Nak tahulah dia ni okey ke, tak okey ke

[00:07:38.110 – 00:07:40.390] Kena stay ke, kena ke buang ke, one later ke

[00:07:40.390 – 00:07:41.630] So, semua dia boleh report

[00:07:41.630 – 00:07:43.810] Dan report mula-mula kita bagi daily report

[00:07:43.810 – 00:07:45.630] Lepas tu kita update kepada weekly report

[00:07:45.630 – 00:07:46.930] Lepas tu kepada monthly report

[00:07:46.930 – 00:07:50.110] So, ini adalah 3 flow untuk develop talent

[00:07:50.110 – 00:07:51.470] Jumpa dalam video selanjutnya

[00:07:52.250 – 00:07:52.730] Terima kasih