Siapa Patut Hire Dulu
Source: https://coachadib.com/module/6ac0c12bddaea79d4ae72967
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[00:00:00.000 – 00:00:29.860] Nak hire yang mana satu dulu? Haa baru kita boleh jawab soalan ni. Nak hire siapa dulu? Tengok yang ni. Beza antara kerja kudrat dengan kerja otak. Ada beza sebenarnya. Kita boleh hire yang terpaling kudrat. Apa maksud kudrat? Orang yang memerlukan tenaga yang kerja dia berulang-ulang kali. Ataupun kita boleh hire yang terpaling otak. Terpaling otak ni macam terlampau teknikal. Nak buat websitenya, nak run TikTok ads yang terlampau susah nak complicated.

[00:00:29.860 – 00:00:32.040] setting, GMV max ke apa segala

[00:00:32.040 – 00:00:34.060] benda ni, itu kerja otak kita panggil

[00:00:34.060 – 00:00:36.280] so bila kita nak hire, saya cadangkan

[00:00:36.280 – 00:00:38.040] awak tengok yang ni, kita nak hire

[00:00:38.040 – 00:00:39.460] dulu yang terpaling kudrat

[00:00:39.460 – 00:00:41.920] sebenar-benarnya, sebab apa kita

[00:00:41.920 – 00:00:44.060] tahu kerja-kerja terpaling kudrat

[00:00:44.060 – 00:00:46.000] ni adalah kerja yang berulang-ulang

[00:00:46.000 – 00:00:47.940] kali kena buat-buat-buat non-stop

[00:00:47.940 – 00:00:49.360] setiap hari konsisten

[00:00:49.360 – 00:00:52.040] yang konsisten, yang ada rutin

[00:00:52.040 – 00:00:53.620] ni kita kena hire, sebab bila kita hire

[00:00:53.620 – 00:00:55.940] jarang salah, contoh team closer ni apa

[00:00:55.940 – 00:00:57.960] hire live host, hire team

[00:00:57.960 – 00:01:01.100] sale yang buat WhatsApp. Hire team yang set appointment. Hire

[00:01:01.100 – 00:01:04.360] orang yang kena jaga ofis yang untuk customer walk-in. Hire

[00:01:04.360 – 00:01:07.900] orang yang boleh handle customer bagi flight. Contoh so bagi saya

[00:01:07.900 – 00:01:11.020] pendapat saya kalau awak nak hire team marketing. Team yang

[00:01:11.020 – 00:01:14.700] jarang salah adalah team closer sebab ini betul-betul buat

[00:01:14.700 – 00:01:18.620] duit. Selepas itu barulah kita hire team yang seterusnya team

[00:01:18.620 – 00:01:23.020] content. Team content creator. So content creator ni apa? Team

[00:01:23.020 – 00:01:26.860] yang buat content yang buat semua sebab kebanyakan masa

[00:01:26.860 – 00:01:28.800] founder sendiri boleh buat content

[00:01:28.800 – 00:01:30.980] so that's why content ni pun kalau tanya

[00:01:30.980 – 00:01:32.880] saya lah, saya sebagai orang yang hari-hari

[00:01:32.880 – 00:01:34.820] buat content, kita tak perlu buat

[00:01:34.820 – 00:01:36.720] beria sangat, kadang-kadang seminggu

[00:01:36.720 – 00:01:38.860] shoot sekali, settle content untuk

[00:01:38.860 – 00:01:40.820] satu minggu, dan content ni

[00:01:40.820 – 00:01:43.020] adalah kerja yang dia tak terlampau berulang

[00:01:43.020 – 00:01:44.800] dia just kita kena

[00:01:44.800 – 00:01:47.060] konsisten, tapi bukannya sepanjang masa

[00:01:47.060 – 00:01:48.840] kalau closer, kalau boss

[00:01:48.840 – 00:01:50.900] nak jadi closer, contohnya eh, awak seorang

[00:01:50.900 – 00:01:52.860] founder, awak memang pandai buat

[00:01:52.860 – 00:01:54.660] sale, tapi awak seorang-seorang nak

[00:01:54.660 – 00:01:56.500] pulun sale seorang-seorang. Semaksudnya kalau

[00:01:56.500 – 00:01:58.460] masuk je whatsapp, semua masuk kat nombor

[00:01:58.460 – 00:02:00.300] personal awak. Awak sedang

[00:02:00.300 – 00:02:02.480] sabotaj syarikat. Awak

[00:02:02.480 – 00:02:04.660] sedang sabotaj diri sini, sendiri.

[00:02:05.020 – 00:02:06.680] Sebab apa? Kemungkinan kita lah punca

[00:02:06.680 – 00:02:08.480] setak naik. Kita penat. So,

[00:02:08.580 – 00:02:10.300] bila team content buat kerja, FYP,

[00:02:10.460 – 00:02:12.300] boom, kita pula yang penat. So, that's why

[00:02:12.300 – 00:02:14.500] hire dulu team closer. Bila

[00:02:14.500 – 00:02:16.540] team closer dah stable, ada modal, kita

[00:02:16.540 – 00:02:18.500] hire pula team content. Okay, kita hire

[00:02:18.500 – 00:02:20.000] pula team content, yang buat content.

[00:02:20.500 – 00:02:22.380] Selepas itu, kita boleh hire

[00:02:22.380 – 00:02:24.380] team antara yang terakhirlah, yang

[00:02:24.380 – 00:02:27.260] saya akan hire adalah team marketer. Okey, kenapa kita

[00:02:27.260 – 00:02:30.360] last sekali hire team marketer? Sebab team marketer ni kadang-kadang

[00:02:30.360 – 00:02:34.020] nak hire kurang berbaloi. Dia terlampau otak. Mungkin lagi

[00:02:34.020 – 00:02:37.100] bagus di outsourcekan dulu. Faham tak? Kadang-kadang kita nak

[00:02:37.100 – 00:02:40.080] hire yang berpengalaman dia pun susah. So, baiklah closer

[00:02:40.080 – 00:02:42.900] full time, content creator mungkin kita ataupun full time,

[00:02:43.380 – 00:02:46.840] upah marketer luar untuk tolong tekan iklan. Kadang-kadang

[00:02:46.840 – 00:02:50.200] lagi murah. Sebab content kita dah padu. Bila content kita

[00:02:50.200 – 00:02:53.740] padu, team luar tekan pun jadi. So, kalau tengok kat sini,

[00:02:53.740 – 00:02:57.280] kita ada manual closing atau auto closing

[00:02:57.280 – 00:02:59.440] ataupun live closing ke tak isah

[00:02:59.440 – 00:03:00.860] kalau manual closing

[00:03:00.860 – 00:03:02.540] iklan masuk ke whatsapp

[00:03:02.540 – 00:03:03.480] masuk ke team sale

[00:03:03.480 – 00:03:05.080] maksudnya awak kenalah hire

[00:03:05.080 – 00:03:08.200] team-team yang kerja dia buat closer ni

[00:03:08.200 – 00:03:10.680] tapi katakanlah awak gunakan e-commerce

[00:03:10.680 – 00:03:11.560] contohnya

[00:03:11.560 – 00:03:14.360] so mungkin awak akan skip team closer

[00:03:14.360 – 00:03:16.580] awak mungkin hire team content creator

[00:03:16.580 – 00:03:18.840] jadi siapa yang nak hire dulu ni

[00:03:18.840 – 00:03:19.480] dah ada

[00:03:19.480 – 00:03:22.160] kalau kita tengok balik video sebelum ni

[00:03:22.160 – 00:03:24.340] kita ada belajar tentang struktur team marketing secara general

[00:03:24.880 – 00:03:27.980] maka sekarang ni barulah kita boleh jawab persoalan

[00:03:27.980 – 00:03:31.840] siapa yang kita nak hire dulu dalam carta hierarki yang ni

[00:03:31.840 – 00:03:34.680] so inilah yang kita kena hire dulu

[00:03:34.680 – 00:03:35.760] ini yang saya punya cadangan lah

[00:03:35.760 – 00:03:37.620] awak mungkin beza sikit dengan saya

[00:03:37.620 – 00:03:38.200] tak ada masalah

[00:03:38.200 – 00:03:39.080] awak boleh teruskan

[00:03:39.080 – 00:03:41.220] tapi kalau orang tanya saya suggestion

[00:03:41.220 – 00:03:42.320] saya akan suggest

[00:03:42.960 – 00:03:45.680] hire dulu orang yang terpaling kudrat

[00:03:45.680 – 00:03:49.300] closer online, team sale, host live dan sebagainya

[00:03:49.300 – 00:03:51.120] ataupun orang yang kena jaga offline

[00:03:51.120 – 00:03:54.340] Yang nak kena set appointment, buat test draft, jaga kedai yang ni.

[00:03:54.540 – 00:03:57.060] Kemudian barulah pula kita hire yang ni.

[00:03:57.660 – 00:04:00.600] Videographer, content creator ni carta yang kedua.

[00:04:00.860 – 00:04:04.840] Sebab diorang ni tanpa tekan iklan pun boleh menarik leads.

[00:04:05.080 – 00:04:05.400] Betul tak?

[00:04:05.600 – 00:04:11.120] Dengan content creator yang betul, satu video FYP RM5,000, RM10,000, RM100,000

[00:04:11.120 – 00:04:14.060] itu pun leads dah masuk tanpa tekan iklan.

[00:04:14.500 – 00:04:18.920] Lepas tu kita boleh naikkan lagi team kita dengan marketer,

[00:04:18.920 – 00:04:20.300] Orang-orang yang buat

[00:04:20.300 – 00:04:21.340] Teknikal-teknikal ni

[00:04:21.340 – 00:04:22.260] Kalau tak mampu

[00:04:22.260 – 00:04:24.160] Outsourcekan je dulu

[00:04:24.160 – 00:04:24.860] Ha macam

[00:04:24.860 – 00:04:25.940] Penting tak penting

[00:04:25.940 – 00:04:27.000] So ambil masa

[00:04:27.000 – 00:04:28.100] Untuk berfikir sejenak

[00:04:28.100 – 00:04:30.160] Dan cuba lukis atas kertas

[00:04:30.160 – 00:04:31.640] Cuba bincang dengan partner

[00:04:31.640 – 00:04:33.020] Cuba bincangkan sebenarnya

[00:04:33.020 – 00:04:34.680] Siapa yang korang patut hire dulu

[00:04:34.680 – 00:04:35.880] Kalau dah telajar hire

[00:04:35.880 – 00:04:36.520] Macam mana bos?

[00:04:36.720 – 00:04:38.360] Boleh buat restructuring balik

[00:04:38.360 – 00:04:39.560] Belum terlambat

[00:04:39.560 – 00:04:40.760] At least kita tahu

[00:04:40.760 – 00:04:41.820] Structure kita salah

[00:04:41.820 – 00:04:42.940] At least kita tahu

[00:04:42.940 – 00:04:43.680] Yang kita ni

[00:04:43.680 – 00:04:44.740] Tak boleh terlambat agresif

[00:04:44.740 – 00:04:45.640] Dekat tempat-tempat yang lain

[00:04:45.640 – 00:04:46.840] Kan awak pergi hire

[00:04:46.840 – 00:04:47.920] 5 orang marketer kan

[00:04:47.920 – 00:04:49.820] Susah pula rupanya tak hire

[00:04:49.820 – 00:04:51.580] Videographer, content creator

[00:04:51.580 – 00:04:52.420] Rupanya tak ada

[00:04:52.420 – 00:04:55.540] So at least saya harap video ini memberi

[00:04:55.540 – 00:04:57.700] Pencerahan tentang siapa

[00:04:57.700 – 00:04:59.240] Patut kita hire dulu

[00:04:59.240 – 00:05:00.700] Jumpa dalam video selanjutnya

[00:05:00.700 – 00:05:01.500] Zaz