Return On Investment (ROI)
Source: https://coachadib.com/module/6ac03b9f037ed06a73d64d25
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:29.980] ROI. Saya nak explain lebih detail tentang apakah itu ROI. ROI tanlah di uka di bubedin. Bukan, bukan itu eh. Itu surah. ROI ni guys adalah pulangan. Net profit. Sebab tu TikTok ni kelakar sikit. TikTok guna ROI. TikTok tak patut guna ROI. Facebook guna ROAS. Buna tukar topik sikit lah eh. Facebook bila awak buat iklan dia panggil sebagai ROAS. Return on Adspend. Tapi kalau TikTok dia tak panggil sebagai ROAS.

[00:00:29.980 – 00:00:32.040] guy, ROAS dia panggil ROI

[00:00:32.040 – 00:00:33.920] macam sengaja nak skam kita pun ada juga

[00:00:33.920 – 00:00:35.820] sebab ROI ni adalah

[00:00:35.820 – 00:00:38.160] return on investment, ini sepatutnya

[00:00:38.160 – 00:00:39.900] sepatutnya net profit

[00:00:39.900 – 00:00:43.210] tapi bukan

[00:00:44.350 – 00:00:45.750] ini sebenarnya sama je

[00:00:45.750 – 00:00:47.810] dia sama je macam ROAS, apa maksud ROAS?

[00:00:47.970 – 00:00:48.990] ROAS maksudnya

[00:00:48.990 – 00:00:50.730] berapa awak punya ads

[00:00:51.450 – 00:00:53.690] berapa awak punya sale, itulah ROAS

[00:00:53.690 – 00:00:55.890] return on ad

[00:00:55.890 – 00:00:57.310] spend, return

[00:00:57.310 – 00:00:59.630] on ad spend, tu lah spend awak

[00:00:59.630 – 00:01:01.610] RM300, awak dapat

[00:01:01.610 – 00:01:02.990] Sale RM900

[00:01:02.990 – 00:01:04.810] So berapa rawas awak

[00:01:04.810 – 00:01:06.810] Rawas awak 3 kali ganda

[00:01:07.590 – 00:01:09.130] So dalam TikTok pun dia panggil

[00:01:09.130 – 00:01:10.830] ROI 3, tapi sebenarnya salah

[00:01:11.430 – 00:01:13.610] Sebab ROI ni kena tolak

[00:01:13.610 – 00:01:15.550] Kos-kos bahan, kos-kos semua

[00:01:15.550 – 00:01:17.590] So saya pening sikit lah

[00:01:17.590 – 00:01:18.850] Dengan ROI, ROI, ROI, tapi

[00:01:18.850 – 00:01:21.810] TikTok mungkin suka buat benda tu sebab orang senang faham

[00:01:22.410 – 00:01:23.570] Haa, mungkin lah eh

[00:01:23.570 – 00:01:24.810] Sebab ROI, eh berapa ROI?

[00:01:25.090 – 00:01:27.470] Letak ROI 10, letak ROI 5

[00:01:27.470 – 00:01:29.470] Tapi kalau ikut ROI ni adalah

[00:01:29.470 – 00:01:30.950] Return net profit

[00:01:30.950 – 00:01:32.170] Daripada investment

[00:01:32.170 – 00:01:33.050] So

[00:01:33.050 – 00:01:34.570] Formula dia boleh tengok kat sini

[00:01:34.570 – 00:01:37.050] Net profit daripada investment

[00:01:37.050 – 00:01:38.210] Cost of investment

[00:01:38.210 – 00:01:39.650] So berapa profit

[00:01:39.650 – 00:01:40.830] Katalah profit kita

[00:01:40.830 – 00:01:41.390] Kita ambil

[00:01:41.390 – 00:01:42.710] Contoh kita beli

[00:01:42.710 – 00:01:43.870] Mesin printing tadi tu

[00:01:43.870 – 00:01:45.710] Mesin printing harga dia

[00:01:45.710 – 00:01:46.450] RM200,000

[00:01:46.450 – 00:01:48.410] Kita pun letak

[00:01:48.410 – 00:01:49.670] Ini adalah jumlah pelaburan

[00:01:49.670 – 00:01:50.430] So

[00:01:50.430 – 00:01:51.810] Cost of investment

[00:01:51.810 – 00:01:52.610] Letak kat bawah

[00:01:52.610 – 00:01:53.330] RM200,000

[00:01:54.230 – 00:01:55.310] Berapa profit

[00:01:55.310 – 00:01:56.530] Tambahan yang kita buat setahun

[00:01:56.530 – 00:01:58.330] Kita buat extra RM80,000

[00:01:58.330 – 00:02:00.310] Sebab penjimatan cost

[00:02:00.310 – 00:02:01.710] tak payah bayar dekat orang luar

[00:02:01.710 – 00:02:04.330] kita berjaya tambah 80,000 penjimatan

[00:02:04.330 – 00:02:06.790] ataupun kita berjaya tambah 80,000 sale

[00:02:06.790 – 00:02:09.230] sorry sale pula net profit

[00:02:09.230 – 00:02:12.410] jadi 80,000 net profit untung bersih

[00:02:12.410 – 00:02:13.490] yang terhasil daripada mesin ni

[00:02:13.490 – 00:02:15.210] dibahagikan dengan 200

[00:02:15.210 – 00:02:20.150] darab 100 adalah 40% ROI setiap tahun

[00:02:20.150 – 00:02:23.190] so berapa lama kita nak balik modal

[00:02:23.190 – 00:02:26.670] itu dipanggil sebagai payback period

[00:02:26.670 – 00:02:29.550] tempoh balik modal adalah

[00:02:29.550 – 00:02:31.310] 2.5 tahun

[00:02:31.830 – 00:02:33.390] Sebab apa? Tengok eh

[00:02:33.390 – 00:02:35.150] 40% kan? 40% setahun

[00:02:35.150 – 00:02:37.170] So, kalau kita buat dia punya timeline dia tu

[00:02:37.170 – 00:02:39.370] Kalau satu barang tu dah ambil masa

[00:02:39.370 – 00:02:41.370] 40%

[00:02:41.370 – 00:02:42.890] 40%

[00:02:42.890 – 00:02:44.510] Kena top up lagi 20% je

[00:02:45.230 – 00:02:47.170] Sebab ini tahun pertama, tahun kedua

[00:02:47.170 – 00:02:48.990] Ini tahun ketiga, tapi tahun ketiga tu dah

[00:02:48.990 – 00:02:50.790] Pertengahan bulan, pertengahan tahun

[00:02:50.790 – 00:02:53.230] So, macam mana nak kira dia dalam bentuk

[00:02:53.230 – 00:02:54.490] Matematik adalah

[00:02:55.410 – 00:02:56.590] Cost of investment

[00:02:56.590 – 00:02:58.110] Berapa cost investment kita?

[00:02:58.110 – 00:02:59.730] Investment kita adalah

[00:02:59.730 – 00:03:01.230] RM200,000

[00:03:01.230 – 00:03:03.430] Bahagi dengan profit tahunan

[00:03:03.430 – 00:03:04.430] Macam tu je senang je

[00:03:04.430 – 00:03:06.510] Maksudnya RM200,000 yang kita beli machine ni

[00:03:06.510 – 00:03:07.690] Bahagi lah dengan RM80,000

[00:03:07.690 – 00:03:08.510] Berapa dapat?

[00:03:08.670 – 00:03:09.230] RM2.5

[00:03:09.230 – 00:03:12.830] So RM200,000 bahagi RM80,000

[00:03:12.830 – 00:03:13.850] RM2.5 tahun

[00:03:13.850 – 00:03:15.070] So kita tahu

[00:03:15.070 – 00:03:17.730] Modal payback period kita adalah

[00:03:17.730 – 00:03:19.750] Sebanyak 2 tahun 6 bulan

[00:03:19.750 – 00:03:21.890] Lepas tu semua net profit

[00:03:23.930 – 00:03:26.490] Lepas sahaja daripada period ni

[00:03:28.230 – 00:03:28.790] setiap

[00:03:28.790 – 00:03:30.610] tahun ni kita profit. Macam ni kita dah

[00:03:30.610 – 00:03:32.430] extra profit dah. Katalah tadi

[00:03:32.430 – 00:03:33.910] sini 40k

[00:03:35.010 – 00:03:35.570] 40k

[00:03:36.410 – 00:03:37.830] eh berapa tadi payback

[00:03:39.610 – 00:03:40.310] 80k kan

[00:03:40.310 – 00:03:42.530] 80k sorry. Beli

[00:03:42.530 – 00:03:44.150] barang 200. 80k

[00:03:45.490 – 00:03:46.050] 80k

[00:03:46.050 – 00:03:48.070] sini perlukan lagi 40k je

[00:03:48.070 – 00:03:50.470] untuk mencukupkan 200

[00:03:50.470 – 00:03:52.510] cukuplah 200. So

[00:03:52.510 – 00:03:54.350] apa-apa sahaja extra kat sini. Then ada

[00:03:54.350 – 00:03:54.910] Lepas 10K.

[00:03:55.470 – 00:03:56.590] Saya nak ada lagi.

[00:03:56.790 – 00:03:57.650] Katalah kita tarik lagi.

[00:03:57.790 – 00:03:58.150] Ada lagi.

[00:03:58.790 – 00:03:59.270] 80K.

[00:03:59.490 – 00:04:00.230] Tahun yang seterusnya.

[00:04:00.410 – 00:04:00.890] 80K.

[00:04:01.050 – 00:04:02.030] Ini semua dah net profit.

[00:04:02.750 – 00:04:03.330] Contoh eh.

[00:04:03.690 – 00:04:03.910] Jadi.

[00:04:04.530 – 00:04:05.310] Payback period.

[00:04:05.530 – 00:04:05.930] That's why.

[00:04:06.050 – 00:04:06.330] Katalah.

[00:04:06.650 – 00:04:07.630] Antara benda yang saya.

[00:04:08.410 – 00:04:09.770] Sedih dan kesian dan.

[00:04:10.250 – 00:04:10.930] Tak tahu nak cakap lah.

[00:04:11.150 – 00:04:11.610] Owner restaurant.

[00:04:12.290 – 00:04:13.630] Dia buka kedai restaurant.

[00:04:13.790 – 00:04:14.850] Renovation 200 ribu.

[00:04:15.010 – 00:04:16.270] Berapa lama payback period?

[00:04:16.730 – 00:04:17.830] Oh 3 tahun tu kan.

[00:04:17.890 – 00:04:18.210] Balik modal.

[00:04:19.010 – 00:04:19.790] 3 tahun.

[00:04:20.070 – 00:04:20.610] 3 tahun.

[00:04:21.570 – 00:04:22.210] Lepas tu.

[00:04:22.450 – 00:04:23.270] Tak sampai tahun ke 3.

[00:04:23.370 – 00:04:24.010] Dia dah renovate lagi.

[00:04:24.770 – 00:04:26.030] Oh so nak kena expand lah

[00:04:26.030 – 00:04:26.370] Biasa saya

[00:04:26.370 – 00:04:27.570] Dah jadi 5 tahun pula

[00:04:27.570 – 00:04:27.990] Payback period

[00:04:27.990 – 00:04:29.050] So last sekali

[00:04:29.050 – 00:04:29.870] Tak untung-untung pun

[00:04:29.870 – 00:04:31.190] Keluar duit 500 ribu

[00:04:31.190 – 00:04:31.930] Tapi tak ROI

[00:04:31.930 – 00:04:32.670] Tak boleh modal lagi

[00:04:32.670 – 00:04:33.890] So payback period

[00:04:33.890 – 00:04:34.530] Kalau tanya saya

[00:04:34.530 – 00:04:35.170] Kalau boleh

[00:04:35.170 – 00:04:36.210] Jangan lama sangat

[00:04:36.210 – 00:04:38.310] 2.5 tahun ni pun lama eh

[00:04:38.310 – 00:04:39.050] Kalau boleh kita nak

[00:04:39.050 – 00:04:39.630] Payback period

[00:04:39.630 – 00:04:41.490] Dalam sekitar 1 tahun sahaja

[00:04:41.490 – 00:04:41.990] Kalau boleh

[00:04:42.790 – 00:04:44.090] Ataupun 2 tahun tu

[00:04:44.090 – 00:04:44.890] Maximum lah

[00:04:44.890 – 00:04:45.650] 18 bulan lah

[00:04:45.650 – 00:04:46.170] Kalau tanya saya

[00:04:46.170 – 00:04:46.890] Paling maximum

[00:04:47.430 – 00:04:48.210] Payback period

[00:04:49.250 – 00:04:51.170] Ini yang digalakkan

[00:04:52.710 – 00:04:53.210] Payback

[00:04:54.130 – 00:04:54.650] Period

[00:04:54.650 – 00:04:57.630] So kita tak nak buat investment yang terlampau high risk

[00:04:57.630 – 00:04:59.810] 18 bulan

[00:05:02.370 – 00:05:03.910] Contoh baru-baru ni saya invest

[00:05:03.910 – 00:05:05.890] Kita invest untuk beli kereta

[00:05:05.890 – 00:05:06.990] Adalah company

[00:05:07.610 – 00:05:08.650] Company carintel

[00:05:08.650 – 00:05:11.750] Kita boleh payback period kita dalam masa 6 bulan

[00:05:12.970 – 00:05:13.970] Okay lah kan

[00:05:13.970 – 00:05:16.210] Beli satu periode kereta 6 bulan dah payback period

[00:05:16.210 – 00:05:16.630] Okay lah

[00:05:16.630 – 00:05:17.890] So kita nak macam tu

[00:05:17.890 – 00:05:19.510] Kita nak payback period cepat

[00:05:19.510 – 00:05:21.370] Kalau boleh 3 bulan ke

[00:05:21.370 – 00:05:22.650] Tapi kadang-kadang

[00:05:22.650 – 00:05:25.070] Kalau kata lah kita tak boleh nak payback period cepat

[00:05:25.070 – 00:05:26.450] Baik jangan guna duit sendiri

[00:05:26.450 – 00:05:27.270] Guna duit loan

[00:05:28.010 – 00:05:28.550] Sebab

[00:05:28.550 – 00:05:29.570] Kalau awak invest

[00:05:29.570 – 00:05:30.670] Dan grow guna duit sendiri

[00:05:30.670 – 00:05:31.410] Itu duit

[00:05:31.410 – 00:05:32.170] Kederat awak tu

[00:05:32.170 – 00:05:33.010] Duit yang awak buat

[00:05:33.010 – 00:05:33.510] Di tiap bulan

[00:05:33.510 – 00:05:35.030] So kalau duit yang awak guna

[00:05:35.030 – 00:05:35.650] Di tiap bulan tu

[00:05:35.650 – 00:05:36.730] Kalau boleh kita nak pakai

[00:05:36.730 – 00:05:37.530] OPM

[00:05:39.050 – 00:05:39.590] OPM

[00:05:39.590 – 00:05:40.370] Apa tu OPM

[00:05:40.370 – 00:05:42.290] Other people money

[00:05:42.890 – 00:05:43.950] Duit orang lain

[00:05:45.320 – 00:05:46.600] Duit bank

[00:05:46.600 – 00:05:48.200] So awak dapat

[00:05:49.240 – 00:05:49.980] Leveragekan dia

[00:05:50.600 – 00:05:51.960] Contohnya bank bagi

[00:05:51.960 – 00:05:52.920] Interest

[00:05:52.920 – 00:05:53.580] Ambil lah yang

[00:05:53.580 – 00:05:55.200] Yang islamik punya bank

[00:05:55.200 – 00:05:56.360] Yang boleh bagi

[00:05:56.360 – 00:05:58.200] awak macam satu

[00:06:00.300 – 00:06:02.280] bentuk yang sangat flat rate

[00:06:02.280 – 00:06:04.420] yang awak bayar dalam keitu persen berapa persen ke

[00:06:04.420 – 00:06:06.060] so awak beli stretch 2 tahun

[00:06:06.060 – 00:06:07.780] awak beli barang tu harga RM100,000

[00:06:07.780 – 00:06:08.500] tapi dapat stretch

[00:06:08.500 – 00:06:09.560] tu lagi bagus

[00:06:09.560 – 00:06:11.600] tak adalah awak pakai duit modal awak sendiri

[00:06:11.600 – 00:06:12.560] ok

[00:06:12.560 – 00:06:14.900] so ini adalah return on investment

[00:06:14.900 – 00:06:17.020] untuk future investment account

[00:06:17.020 – 00:06:18.720] mudah-mudahan awak tak membazir duit

[00:06:18.720 – 00:06:19.680] daripada FIA ni

[00:06:19.680 – 00:06:22.160] gunakan di tempat yang betul

[00:06:22.160 – 00:06:23.940] beli asset bukan liability

[00:06:23.940 – 00:06:26.340] Dan jaga payback period awak ni

[00:06:26.340 – 00:06:27.600] Jangan tertipu dengan

[00:06:27.600 – 00:06:28.760] Mesin kopi

[00:06:28.760 – 00:06:29.760] Saya nak beli mesin kopi

[00:06:29.760 – 00:06:30.940] Tuan, harga dia RM40,000

[00:06:30.940 – 00:06:32.960] Okay, berapa lama payback period?

[00:06:34.100 – 00:06:34.900] Dua tahun

[00:06:34.900 – 00:06:35.760] Haa, dua tahun?

[00:06:36.380 – 00:06:37.140] Lihat dulu lah

[00:06:37.140 – 00:06:38.100] Pakailah mesin murah

[00:06:38.100 – 00:06:39.540] Tapi nanti saya bangga tuan

[00:06:39.540 – 00:06:40.860] Kalau saya pakai mesin ni

[00:06:40.860 – 00:06:41.720] Ui, tak semua orang

[00:06:41.720 – 00:06:43.580] Boleh naikkan sale ke mesin ni?

[00:06:45.180 – 00:06:46.720] Rasa ada beza sikit

[00:06:46.720 – 00:06:47.420] Haa, kan

[00:06:47.420 – 00:06:49.160] Kadang-kadang kita buat bisnes tu

[00:06:49.160 – 00:06:49.880] Kita shock sendiri

[00:06:49.880 – 00:06:51.600] Nak beli mesin mahal-mahal

[00:06:51.600 – 00:06:52.720] Nak beli kerusi mahal-mahal

[00:06:52.720 – 00:06:53.840] Sebab tu kalau datang ke ofis saya

[00:06:53.840 – 00:06:55.400] kursi saya memang bodoh-bodoh je

[00:06:55.400 – 00:06:56.700] kadang-kadang saya pakai ni

[00:06:56.700 – 00:06:57.800] kursi catering ni

[00:06:57.800 – 00:06:58.340] saya suka lagi

[00:06:58.340 – 00:07:00.120] eh asal boleh duduk je lah

[00:07:01.380 – 00:07:02.580] asal boleh duduk je lah

[00:07:02.580 – 00:07:04.640] nak beli mahal-mahal kursi

[00:07:04.640 – 00:07:05.360] ofis dalam lawan

[00:07:05.360 – 00:07:05.980] sangat relax lah

[00:07:05.980 – 00:07:06.980] dah profit

[00:07:06.980 – 00:07:07.540] dah kaya

[00:07:07.540 – 00:07:08.100] boleh nak buat

[00:07:08.100 – 00:07:09.360] anggap lah tu sebagai reward

[00:07:09.360 – 00:07:10.660] yang penting practical

[00:07:10.660 – 00:07:12.000] bukannya nak nampak luxury

[00:07:12.000 – 00:07:12.380] ok

[00:07:12.380 – 00:07:13.320] selesa

[00:07:13.320 – 00:07:14.780] alright jumpa dalam video selanjutnya

[00:07:14.780 – 00:07:15.560] Zas